Brand Identity Guidelines
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Overview Our Idea Our Values Our Design Communciation Our Logo Our Typeface Our Colours Our Strapline Illustrations The Final Thought
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Overview Taking the locally known events and making them national tourism highlights and spreading their culture nationally.
India has enough to offer to anyone who seeks. The land of people and cultures, this subcontinent constantly witnessess a high number of event or festivals. These may range from the blockbusters of Holi and Diwali, to the graceful camel festival of Pushkar and Jaisalmer, to the glamorous Auto Expo of Delhi. In the vast pool of festivals/events in India, there are certain which are culturally very rich, yet only known locally. Thus, the traveller is unaware of the choices of travel and the cultural exposure he can get.
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Our Idea A lot of festivals and events in India go unnoticed. Eventful India keeps a track of all the upcoming and ongoing events and provides a satisfaction to the keen eye of the traveller on the best place to visit at the best time. This Event becomes the highlight of the travel making the travel eventful protomoting the festivals in India.
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Our Values Personal We aim at establishing an emotional connect with the customer and try to sensitise him towards the environment he is travelling in. Apart from the outdoor experience we also aim to educate him culturally.
Convenience Being exceptionally personal to the consumer is the biggest strength of our brand. We aim at customising the entire experience as per the convenience of the traveller ranging from the dates, to travel, food comfort and everything else.
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Responsible Encouraging the traveller to bear a responsibility towards the environment, we try to reduce the carbon prints to as least as possible. We believe in adapting all the green ways in travelling.
Interesting We try to offer the most unusual and the most unheard of the festival thus; we are always looking forward to site something interesting in India that can be given attention to.
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Our Design Communication All our communications have the same look and feel to them making them an easily recognisable part of our family.
Handmade The design language is kept very organic and the use of any straight lines has been avoided. The handmade feel strikes a human connect and make Eventful India a brand to impart a very personal experience.
Clear Our designs are always simple, easy to read and understand. We keep the number of elements to a minimum. The messaging is adorned with beautifully crafted illustrations but none of it over shadows the actual communication.
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Lively The Colours and the illustration style add life and make the communication playful. Similar is the experience of the product offered.
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Our Logo Our logo is a very valuable asset.It is much more than just a name. It is the face of our brand and visually communicates what we stand for.
The minimum size for the logo usage is 30 mm in length. The Size should not be reduced further else legibility will be compromised.
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70mm
60mm
50mm
40mm 30mm
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Do’s and Don’ts Our logo has a very unique identity and it can be used only in certain ways. When you use it, you our soul.
Do not use the logo in negative colours 01 Do not use the logo at an angle 02 Do not use any effect with the logo 03 Do not use the logo on stark backgrounds 04 05
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X 01 Try to use the logo independently of a colour patch on a pastel background. If the unavoidable happens, supply the logo with a background colour patch. The colour of the patch is taken from the colour of the page on which the logo is being used.
X
02
X
No stroke on the bounding box. 03
X
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X 05
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Our Typeface Later on Headline font Print and screen A simple hand written free font downloaded from www.dafont.com
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Futura Std Light Body font Print and screen A clean, simple and nice font that adds to negibility and makes body text easier to read
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Our Colours #4C3D20
R 76 G 61 B 32
C 53 M 60 Y 87 K 54
#F7EC25
R 247 C 06 G 236 M 00 B 37 Y 93 K 00
#4D4D4F
R 77 G 77 B 79
C 00 M 00 Y 00 K 85
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Strapline Where ever possible, the logo should appear with a strapline. Choose any of the given formats that may suit the best.
X X/4
KNOWING INDIA BETTER X/4
X
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Illustrations They enhance our communcaition visually without drawing attention from what is being talked about. These have to be used in such a way that the commucication stands strong. The colours can be taken from the pallete. These can be used in both, solid and negative.
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Make
Them
Subtle
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The Final Thought
Refer to the book when in doubt in making design decisions.
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