Singular brandbook v2 0 by Singular

SINGULAR BRAND BOOK Version 2.0 Singular May 2017Brand Book

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Singular Brand Book

Contents Brand Concept

Visual Language

Applications

04 Brand Strategy 08 Brand Vision 14 Brand Personality 17 Tone & Voice 21 Brand Values 23 Brand Story 28 Brand Name

30 Logo 44 Colour 50 Typography 56 Patterns 65 Charts & Tables 71 Grid System 80 Photography

83 Document Guides 89 Digital Guides 96 Product Layouts 104 Culture Layouts 112 Stationery

Singular Brand Book

Brand Concept

Introduction This brand book is a framework and a set of guidelines for Singular and all stakeholders to accurately tell the story of the brand. Singular brand book is a strongly reasoned foundation for directing all of our marketing communications. This document serves as the first meaningful step towards the full and deep understanding of Singularâ&#x20AC;&#x2122;s brand.

Singular Brand Book

Brand Concept

BRAND STRATEGY

Singular Brand Book

Brand Concept

Long-term Strategy A major rebranding is coming up in 2018-2020. The goal is: > To create a brand based on a concept that represents the true essence, story and values of the company; > To comply with the latest standards of graphic design - flexible, minimalistic aesthetics, geometrical shapes, focus on content, bold typography.

Singular Brand Book

Brand Concept

What may change? Changing even the slightest details may affect brand equity and brand awareness. This means that all communication channels will be affected and need to be rebranded according to the new brand platform and guidelines.

> Some elements such as the logotype, logomarks, grids, typography, patterns and glyphs may change.

We need to prepare in advance if such changes arise.

> Most likely, the very first adjustments will affect the logomark.

Singular Brand Book

> The exceptions are the brand name - Singular - and the colour - Red.

Brand Concept

Short-term Strategy We need to make proper adjustments to our brand by producing the foundational brand guidelines for the next 2-3 years. With the long-term strategy in mind, we should:

> maintain the consistency and ensure the effective usage until we default to a totally new brand platform; > create the necessary flexibility for a painless rebranding process; > allow the launch of a new platform without too much loss in the brand equity.

Singular Brand Book

Brand Concept

BRAND VISION

Singular Brand Book

Brand Concept

Create outstanding work environment and develop outstanding products to scale horizontally. culture.singular.uk/vision Singular Brand Book

Brand Concept

BE OUTSTANDING With our innovative software and unparalleled quality, we deliver outstanding products that give a competitive edge to our clients and tremendously increase their success.

"Be Outstanding" stands as a company tagline. We use it in communications related to brand identity and selling.

With our dedication to company culture, we attract and grow the best people, assembling the outstanding team of tech nerds, talented artists and organising addicts.

Singular Brand Book

Brand Concept

YOUR SPACE TO GROW We chose the concept of Growth as a marketing theme for the next two years. Hence, we have a new campaign slogan: "Your Space to Grow". It doesn’t substitute the company tagline - “Be Outstanding” - but rather assists in communicating our short-term goals. The slogan is short, memorable, honest, highlights the key benefit for all audiences and displays the company's commitment to growth.

Singular Brand Book

Self-improvement is the #1 core value of Singular. We constantly choose to work with people and companies who also value self-improvement and growth. While our teammates tinker their skills and grow professionally, our clients tremendously improve operations and grow their business with us. Singular creates the space to grow for each company stakeholder.

Brand Concept

Growth in content We are introducing the 45° tilted line - Singular Slope - that will be used throughout the communications (see more on p. 74). > This way the design looks more active, positive and progressive. > It showcases that “change is the only constant” at Singular. > It makes brand materials look like they all “face upwards”.

Singular Brand Book

YOUR SPACE TO GROW 12

Brand Concept

Product portfolio We trimmed our portfolio of 23 products to 5 core offerings. This will allow faster scaling and more efficient resource allocation.

Singular Brand Book

> SPORTSBOOK > GAMING PLATFORM > SLOT-B PLATFORM > MULTIPLAYER GAMES > BETSHOP SOLUTION

Brand Concept

BRAND PERSONALITY Singular Brand Book

Brand Concept

Techy Red Vibrant Energetic Simple Fun Upbeat Modern Singular Brand Book

Brand Concept

The Creator Core desire: to create things of value

Talent: creativity and imagination

Goal: outstanding realisation of the vision

Tactic: constant experimentation

Greatest fear: mediocre execution

MBTI: ENTP

Strategy: develop skills, obtain knowledge

Famous ENTP: Nikola Tesla, Alexander the Great, Mark Twain, Walt Disney, Joker (“Batman”), Tyrion Lannister (“Game of Thrones”), Tony Stark (“Iron Man”).

Weakness: perfectionism, overextending Biggest challenge: to step out of the comfort zone Singular Brand Book

Brand Concept

TONE & VOICE

Singular Brand Book

Brand Concept

Professional We express our personality, but we’re not too informal. We are proud of what we do and we are not afraid to show it. We don’t use jargon. We are enthusiastic.

We speak with confidence. We avoid using: "Just", "Actually", "Hopefully", "Kind of", "Sort of", "Well"... Sometimes we are playful, but we don’t try to be funny.

Singular Brand Book

"Look for our promotional stand at ICE Totally Gaming 2018. Hey, London, here we come!"

Brand Concept

Supportive Did we launch a new product? We show appreciation to the team that worked on it.

Did we sign a new client? We let the world know how excited we are.

Did our partner achieve a new success? We congratulate them.

Did our competitor celebrate big news? We salute them, because they push us to do better.

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"Leave it to a successful game provider like Microgaming to create an engaging new game! Weâ&#x20AC;&#x2122;re glad to have you as a partner."

Brand Concept

Succinct We talk in clear, succinct manner. We go an extra mile to comprehensively explain ourselves but we stay away from unnecessary words if they can be avoided.

Singular Brand Book

Our sentences are short and to-the-point. We avoid articulating a statement as a question (unless it makes a point necessary).

"Our group of developers just launched a new game! Nice work, Team!"

Brand Concept

BRAND VALUES

Singular Brand Book

Brand Concept

We achieve the OUTSTANDINGNESS by living up to our values. We practice these values. We aspire to these values. We make decisions according to these values. To explore our values, visit culture.singular.uk

Singular Brand Book

Self-improvement Leadership Communication Teamwork Celebration Fun 22

Brand Concept

BRAND STORY

Singular Brand Book

Brand Concept

The Power of Two â&#x20AC;&#x153;The power of twoâ&#x20AC;?, as a concept, in its philosophical, mathematical and historical sense, is encoded in our brand.

Singular Brand Book

Brand Concept

Math The binary system is used internally by almost all modern computers and computer-based devices. In a binary system, each digit represents an increasing power of 2.

This â&#x20AC;&#x153;power of twoâ&#x20AC;? has created all our brand building blocks and guidelines.

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01 25

Brand Concept

Philosophy The Chinese Yin/Yang philosophy perfectly depicts the binarity of the universe. We carry the power of Yang, which is an open, active, masculine, positive, fast and solid principle. On the other hand, we are balancing our drive and speed with humility and flexibility of Yin energy.

This â&#x20AC;&#x153;power of twoâ&#x20AC;? creates true harmony within our company culture.

Singular Brand Book

Brand Concept

History In 2005, two childhood best friends from Georgia moved to London to study computer science and business. In 2009, they came back home to start a company.

This â&#x20AC;&#x153;power of twoâ&#x20AC;? created Singular.

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2009 27

Brand Concept

BRAND NAME

Singular Brand Book

Brand Concept

> Use Sentence case for the brand name in longer texts.

sin·gu·lar

> Make it ALL CAPS, if it happens to be an ORPHAN with no punctuation following.

/ˈsɪŋɡjʊlə/

Brand name usage

> Do not use the logo instead of the brand name.

1. exceptionally good or great, remarkable Synonyms: extraordinary, outstanding, notable, noteworthy, rare, unique, unparalleled, unprecedented, amazing, astonishing, phenomenal, astounding. 2. strange or eccentric in some respect Synonyms: unusual, odd, peculiar, funny, curious, extraordinary, unexpected, atypical, unconventional, out of the ordinary, puzzling, mysterious.

Singular Brand Book

Visual Language

LOGO

Singular Brand Book

Visual Language

Logo The logo consists of two components. The logomark depicts the two intersecting triangular brackets, which are often used in coding, representing the software products that we create. The logotype uses upper case Nexa Bold typeface, evoking strength and consistency. Thanks for not editing, changing, distorting, recolouring or reconfiguring the logo.

Singular Brand Book

Logomark

Logotype

Visual Language

Structure The logo structure is divided in 4 equal horizontal segments. The height of the logomark is the 2x the height of the logotype. The distance between the logomark and the logotype is the same as the logotype height.

Singular Brand Book

Visual Language

Updated Logo

Old Logo

> More relaxed font spacing > Increased S and G letters for balance > The logomark is more compact with thicker stroke > Fits perfectly to grid We decided to diminish the power of our logomark which will let us be more flexible in our rebranding efforts. New Logo

Singular Brand Book

Visual Language

Logomark

Logomark Structure

Be aware of the additional outlining around the logomark's basic structure.

> Donâ&#x20AC;&#x2122;t use the logomark for measuring. > Donâ&#x20AC;&#x2122;t use the logomark for constructing grids. > Construct safe space around the logo with the height of the logotype height.

Singular Brand Book

Visual Language

Logo Icons Use these logos in spaces or UI where our full logo doesnâ&#x20AC;&#x2122;t fit, but try to accompany the logomark with our company name.

192 px

64 px

32 px

16 px

1/2 size of the space

Singular Brand Book

Visual Language

Glyphs The concept of binary code along with the Chinese Yin/Yang philosophy is encoded in our logomark. The glyphs represent the simple deconstruction of our logomark. The following glyphs and their combinations can be used throughout all marketing and design efforts.

1 Yang Plus True Active Positive

Singular Brand Book

0 Yin Minus False Passive Negative

Visual Language

Glyph Usage Use the glyph as an additional element in texts or graphics, to enhance the Singular brand feel.

Singular Brand Book

BACKGAMMON DOMINOES BURA SEKA JOKER 37

Visual Language

Primary Logo

Red Logo

Both positive and negative versions of the logo are the primary versions and are always preferred.

White Logo

Singular Brand Book

Visual Language

Monochromatic Logo

Grey Mono Logo

In some cases, monochromatic variants of the logo may be used. Monochromatic versions of the logo are called Grey Mono and White Mono. They are built with 80% Black colour.

White Mono Logo

Singular Brand Book

Visual Language

Safe Space We respect the logo by giving it safe space. The minimum clear space that must surround the logo is equivalent to the height of the logotype (1x).

Safe Space Grid

1X= Logotype Height

Safe Space Preview

Singular Brand Book

Visual Language

Singular Product Use this logo as a trademark in digital products and interfaces created by Singular.

Product Logo Construction & Safe Space

The examples of usage: > Lobby of a game > Website > CMS > TV app

Product Logo on dark background

On light and dark backgrounds, use the primary Product Logo. Alternatively, you can use the White Product Logo on red backgrounds. The logo should be applied in footers. Product Logo on red background

Singular Brand Book

Visual Language

Minimum Sizes Don't use the logo at a size smaller than the ones specified for each display size. For retina displays use 3x logo sizes.

Print 30mm wide Screens Web & Mobile 100px wide Optimal Size 160px

Print 50mm wide Screens Web & Mobile 180px wide

Singular Brand Book

Visual Language

Correct Applications Always use the Red logo on white background or the White logo on a red background. When applying the logo on dark backgrounds or images, use the White Mono version. When different colour background cannot be avoided, use the White Mono version. When printing restrictions apply, use the Grey Mono version.

Singular Brand Book

Visual Language

COLOUR

Singular Brand Book

Visual Language

Primary Colour: Singular Red Red means action, energy, courage, passion, speed, confidence, strength and excitement. It has an overly masculine energy. Red perfectly expresses Singular personality and is a bold, outstanding colour of choice.

Singular Red RGB CMYK HEX Pantone

232 40 40 0 97 97 0 #e82828 Solid Coated 485C

When reproducing our colour for print and web usage, use the codes provided.

Singular Brand Book

Visual Language

Secondary Colours Our secondary colours are monochromatic variations of Singular Red. When necessary, they make perfect companions for accenting different graphic elements, such as buttons, icons, illustrations, etc.

Singular Brand Book

Medium Red RGB CMYK HEX

180 0 30 20 100 100 10 #b4001e

Dark Red RGB CMYK HEX

130 0 30 30 100 90 35 #82001e

Visual Language

Monochromatic Colours Along with black and white, we have a selection of neutral grey tones that can be used as backgrounds or secondary colours accross all communications.

Grey Light RGB CMYK HEX

240 240 240 0006 #f0f0f0

Grey Moderate RGB CMYK HEX

Grey Medium RGB CMYK HEX

Singular Brand Book

148 148 148 0 0 0 50 #939393

190 190 190 0 0 0 30 #bebebe

Grey Dark RGB CMYK HEX

90 90 90 0 0 0 80 #5a5a5a

Visual Language

Textures

Finish

In our buildings, we donâ&#x20AC;&#x2122;t use any secondary colours, However, it is allowed to use various textures and finishes. This provides an additional look and feel in the office environment.

> Textile > Wood > Glass > Plastic > Brick > Concrete > Wallpaper > Cork > Metal > Leather

Singular Brand Book

Visual Language

TYPOGRAPHY

Singular Brand Book

Visual Language

Typography We use 2 typefaces for print and digital communications.

Nexa XBold 40 / 56 / 78 / etc.

Modern, geometric and bold Nexa typeface is aligned with Singular brand personality. Gotham is straightforward, easy-toread font allowing our messages - from enthusiastic to practical - to be quickly comprehended.

Singular Brand Book

HEADLINE

Nexa XBold 14 / 20 / 28 / etc.

Subheadline

Gotham Book 10 pt

Paragraph Text Size

Nexa XBold 10 pt

www.singular.uk

Visual Language

Nexa The Nexa family includes 16 styles and weights but we use only one. Nexa XBold is used in the Singular logotype as well as in: > Headlines of all sizes > Web address sign-off > Buttons and titles > Bullet points

Singular Brand Book

ABCDEFGHIJKLMNOPQ RSTUVWXYZabcdefghijk lmnopqrstuvwxyz12345 67890!@#$â&#x201A;¬%^&*(!)-+;'/,. Nexa XBold

Visual Language

Gotham Gotham is a screen adapted typeface that flourishes at all display sizes. We use it in body texts. We use "Screensmart" font for Web usage and "Multipurpose" version for Print usage.

www.typography.com/fonts/gotham/styles

ABCDEFGHIJKLMNOPQ RSTUVWXYZabcdefghijk lmnopqrstuvwxyz12345 67890!@#$¤%^&*(!)-+;'/,. Gotham Bold

Singular Brand Book

ABCDEFGHIJKLMNOPQ RSTUVWXYZabcdefghijk lmnopqrstuvwxyz12345 67890!@#$¤%^&*(!)-+;'/,.

Gotham Book

Gotham Book Italic

Visual Language

Font Size Construction

Font Size

Font Leading

8pt

12 pt

9pt

13 pt

10 pt

14 pt

18 pt

Examples:

20 pt

24 pt

10 x 1.4 = 14 pts / 18 pts leading (14+4)

28 pt

32 pt

40 pt

44 pt

56 pt

60 pt

78 pt

82 pt

110 pt

114 pt

Our base font size for print is 10 pts. We construct other font sizes (such as subheadlines, headlines etc.) by multiplying 10 by 1.4. We calculate the font leading by adding 4 pts to the font size.

14 x 1.4 = 20 pts / 24 pts leading (20+4)

1.4 (â&#x2C6;&#x161;2) is also known as Augmented Fourth Ratio, and is used in the construction of A-FORMAT paper sizes.

Headlines

Subheadlines

Paragraphs

Gotham Book Gotham Bold

Nexa XBold

8 & 9pt size fonts are used only in document templates that use a larger amount of text.

Singular Brand Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Font Size: Leading:

56 pt 60 pt

Font Size: Leading:

40 pt 44 pt

Font Size: Leading:

28 pt 32 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Font Size: Leading:

20 pt 24 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Font Size: Leading:

14 pt 18 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Font Size: Leading:

10 pt 14 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Visual Language

PATTERNS

Singular Brand Book

Visual Language

Pattern Construction The stroke weight in the pattern should be the same as the stroke weight of the logomark.

No matter how scaled the pattern is, this ratio (pattern stroke = logomark stroke) should remain the same.

Singular Brand Book

Visual Language

Corporate Pattern 1 To be used in more classic materials, backgrounds, stationery etc.

Singular Brand Book

Visual Language

Corporate Pattern 1 Examples

Singular Brand Book

Visual Language

Corporate Pattern 2 To be used in more classic materials, backgrounds, stationery etc.

Singular Brand Book

Visual Language

Corporate Pattern 2 Examples

Singular Brand Book

Visual Language

Playful Pattern To be used in more fun materials, gifts, branded space etc.

Singular Brand Book

Visual Language

Playful Pattern Construction Guide

Singular Brand Book

Visual Language

Playful Pattern Examples

Singular Brand Book

Visual Language

CHARTS & TABLES

Singular Brand Book

Visual Language

Elements

Please use NexaXbold for headlines, and Gotham for numbers and texts.

We use the following basic elements, colours, and fonts to construct charts and tables. We use Singular Red as the default colour for visual elements. However, proper use of grey secondary colours is allowed as well. While all texts and numbers are written in Gotham, Nexa is used for all headlines. 20px red line and 5px secondary grey lines are used to construct Line Charts.

For A4 format, default line size is 20px.

20 px

5 px

For colours, please use the standard monochromatic colour palette and Singular Red.

Singular Brand Book

Visual Language

1. Circle Graphs

Stroke width

Safe space

Both Doughnut and Pie charts are recommended to use as visual aids. The legend is placed to the right, at the 1/4 of the radius.

a/2

Doughnut is constructed by dividing the radius of the circle by 2.

Doughnut

Singular Brand Book

Pie

Visual Language

2. Bar Graphs Both horizontal and vertical bar graphs are great tools to display financial, demographic, or any other kinds of data in a visually compelling way.

a/2

The distance between the bars should be the half of the size of each bar. The legend is placed to the right at this same distance.

Singular Brand Book

Visual Language

3. Line Graphs Line Graphs are often used when presenting dynamic data that changes over time. We use 20px red line as a default in A4 format documents. Secondary grey lines default to 5px.

Singular Brand Book

Visual Language

4. Tables

Vertical Line Tables

Tables are used in most internal and external documents to showcase product features, technical requirements, generate invoices, etc. We don't use any horizontal lines in our tables. Both lined and non-lined table formats are available.

No Line Tables

Singular Brand Book

Visual Language

GRID SYSTEM

Singular Brand Book

Visual Language

1x = 1 column width (1/12 of the smaller side)

12 column base

Grid Construction We believe that “sky is the limit”. That’s why we chose a vertical Column type grid. Margins are constructed from a 12 column grid, which is always generated on the smaller edge of the application area. Use 1x from all sides of the application (left, right, top & bottom) as a safe space, and don't put any textual content in that area.

Singular Brand Book

Visual Language

Singular Slope Singular Slope is a 45Â° tilted line that represents growth and progression. It always faces upwards to the right and supports our grid system. The 45Â° tilted line is also represented in our logomark. Using Singular Slope and corresponding shapes is recommended throughout all print and digital communication.

Singular Brand Book

Visual Language

Margins = 1x Logotype = 4x

Positioning & Safe Space Resize the logo so that the logotype width fits in 4 or 3 columns: > 4-column-wide logo is used in our product posters and marketing communications. > 3-column-wide logo is used in our A4 size or smaller office documents. Content Area = 10x

Singular Brand Book

Visual Language

Content Spacing The spacing between different kinds of text content (Headlines, subtitles, paragraphs, references) is constructed by using the 1x safe space of the margin. The safe space (1x) can be used once, twice or more times as measurement. In extreme cases, 0.5x margin can be used.

MAIN HEADLINE

This is a supporting subheadline font preview 1x 1x

www.singular.uk

Singular Brand Book

Measuring the space between the texts, starts from the top of the website.

Visual Language

Examples

Both vertical and horizontal layouts look clean and polished with this grid and guidelines.

MAIN HEADLINE This is a supporting subheadline font preview www.singular.uk

MAIN HEADLINE This is a supporting subheadline font preview

www.singular.uk

Singular Brand Book

Visual Language

Extreme sizes The guidelines stay the same for extreme sized surfaces. The logo should fit into four columns. The fonts size should comply with the sizing and text spacing principles given on pages 54 and 76.

YOUR SPACE TO GROW

YOUR SPACE TO GROW www.singular.uk

Singular Brand Book

www.singular.uk

1/2x

Visual Language

Single Column

Content Grid (Column Grid) 1. Create columns by dividing the content area by the number of columns you need. 2. Take the gutter between columns that equals half of the margin (1/2x). Tip: For creating a document which uses both 2 and 3 columns, it's best to generate a 6 column grid template, which is dividable by both 3 and 2.

Singular Brand Book

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus vestibulum blandit ante, a cursus libero tincidunt eget. Nunc tincidunt odio vel dolor sollicitudin, at fringilla felis porttitor. Sed cursus velit ac velit maximus suscipit. Morbi in sollicitudin lacus. Ut nisi velit, gravida rhoncus sodales sed, scelerisque ac elit. Nulla ac porttitor dolor, vitae facilisis mauris. Suspendisse et euismod dui.

Two Columns

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus vestibulum blandit ante, a cursus libero tincidunt eget. Nunc tincidunt odio vel dolor sollicitudin, at fringilla.

Three Columns

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus vestibulum blandit ante, a cursus libero tincidunt eget. Nunc tincidunt odio vel dolor sollicitudin.

2 column grid

3 column grid

6 column grid

Visual Language

Positioning Examples We value our brand. That's why every platform and contextual space should start with our logo. The logo should always be positioned top left. On smaller size areas or instances where the default positioning is impossible, place the logo centred or bottom-left.

Singular Brand Book

Visual Language

PHOTOGRAPHY

Singular Brand Book

Visual Language

Photography Style We only use photography in the marketing of company culture. Images should always tell stories. People, props, activities, events should reflect authentic, real-life moments that viewers can identify with.

Our usual sources for high-res images are: www.unsplash.com (free) www.stocksy.com (paid)

Singular Brand Book

Light

Colours

Red Accent

Focus

We aim for natural, highly expressive light, which conveys the atmosphere and emotions of the stories we want to tell. We avoid artificial lighting, with uniform light, completely devoid of shadows and contrast.

Colours should appear normal in their original environment but should always include smaller or bigger accent in "Red".

Singular is Red, so in our images we should try to feature a smaller or larger accent of Red colour.

Overly use of sharply focused images creates confusion, because the viewer doesn't know where to look.

Avoid too many different colours. Bright primary colours defocus from the Red and weaken its impact.

Depth of field gives motifs a more interesting, dynamic appereance and actively draws the viewer into the situation.

Visual Language

Resolution Images in print materials should be 300dpi to prevent pixelation. For screen applications, 72dpi is the standard.

72 dpi 300 dpi Singular Brand Book

Applications

DOCUMENT GUIDES Singular Brand Book

Applications

Document Construction Single page document layouts are constructed with paper folding in mind. We try to fit the main content in the middle fold and all other information, including branding, in the outer folds. We recommend using Z-folds for single page documents.

HEADLINE Date Other Info

25 January 2017 John Smith

This is where document folds

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When folding for DL format envelopes, it's recommended to always use Z fold, with our logo visible on the first folding. This way, the content will stay invisible in the inner fold.

This is where document folds

Contact Details

Singular Brand Book

Page Numbering

Applications

RECOMMENDATION Date To

25 January 2017 John Smith

Mr. John Smith

Documents Job Offers, Recommendation Letters, and Notices should be printed on colourful corporate letterhead as necessary. You can download the MS Word template with branded styles from: brand.singular.uk

We are happy to inform you about our newset addition to our range of products. With our software you can turn any regular personal computer into a gaming terminal. You may use these stations to create a retail environment where players can access your games and applications (like slots, roulettes, skill games, sportsbook, poker, etc.).

JOB OFFER Date Position

25 January 2017 Marketing Manager

The system comes with a centralised management panel that allows you to choose what games are offered in terminals. Regular hardware can also be extended to include cash deposit boxes that allow players to bet with actual cash, rather than their online balance credits. Betting Terminal is a self-service kiosk that allows your players to bet on your popular applications like Sportsbook and virtual games like Keno. > >

Linux-based - no additional OS licensing costs Customisable hardware from 800$.

If you also have online gaming website you can allow direct cash deposits to online wallets, which will reduce queues at cash desks.

Sincirely, Mamuka Todua Director

Dear Mr./Ms. [name and surname of candidate], We are writing to confirm our oﬃcial offer for a job position as a [Position Name] at Singular Group DOO. Job responsibilities of this position include: > > > >

43a Franklin Roosevelt 1000 Skopje, MK +356 35 500 657 info@singular.uk www.singular.uk

ABC ABC ABC ABC

Upon accepting this offer, you will sign 1 year employment contract with the company, as well as sign Singular Group’s NDA (Non-Disclosure Agreement). This position is offered after satisfactory reference and pre-employment checks, and it is subject to completion of the three-month long probationary period. This is a permanent position and you will therefore be entitled to all staff benefits. > > >

Working hours will be: 09:00 – 17:00. Flexible hours are possible upon predefined fulfilled terms. Your starting net salary will be set at [sum] MK Denars per month. Your employment will be regulated according to local legislation.

In case of any additional questions, please email or call Mariam Talakhadze at Singular Group DOO using following contact information: email@singular.uk / +389 123 456 789 This offer is valid within 5 days from receiving. Please confirm the acceptance by e-mail within this timeframe.

NOTICE Date Number

25 January 2017 0248

Singular Holding Limited gives permission to its employee, Akaki Meladze, to travel to Paris, France from 18th of June till 9th of July 2016.

Mamuka Todua Director

Respectfully, Darko Gacov Singular Group DOO * Sensitivity: Confidential. This letter is intended to be used only by the person(s) listed in this document.

43a Franklin Roosevelt 1000 Skopje, MK +356 35 500 657 info@singular.uk www.singular.uk

Singular Brand Book

Applications

Invoice Invoices may be printed on regular paper with office printers in color and B&W. You can download the MS Word template with branded styles from: brand.singular.uk

INVOICE Date Reference

25 January 2017 INV 313933

Mr. Mamuka Todua Suite No. 1567 26 Ir. Abashidze Street Flat 23 Tbilisi, Georgia

Our VAT: Administrator: Payment Terms:

Charges in relation to the following services:

MT18137303 Josianne Micallef Due on receipt

60.00 Â¤

Liaising with Commissioner of Inland Revenue Department re-obtaining of Tax Residency Certificate

Total payable (in EUR)

60.00 Â¤

Bank Details CSB International Ltd. Bank of Valletta plc Swift Code: VALL MTMT Bank A/c No.: 40016486681 IBAN: MT88VALL22013000000040016486681 * Bank charges should not be deducted from the amount above when remitting payment.

43a Franklin Roosevelt 1000 Skopje, MK +356 35 500 657 info@singular.uk www.singular.uk

Singular Brand Book

Applications

Multi-page Document Construction The only difference between the singleand multi-page documents is that the multi-page documents have page numbering in the lower right corner and the address is removed from the footer. Multiple page documents do not fold. They need to be sent in C4 size envelopes.

NDA Date Location

According to the terms of this agreement, receiving party has to immadiately inform disclosing party about the fact or threat of disclosure known by the receiving party.

In this agreement the term “confidential information” refers to any scientific, technical, technological, industrial, legal, financial, economic or other types of information, documents containing secret of production among them (including the documents that include or otherwise reﬂect information about the disclosing party, its founders and shareholders, branches, representatives, subsidiaries and dependent societies, information about the customers of the disclosing party, also, the correspondence between the parties, and other information, which contains the proper stamp or private inscription in printed or electronic form), with a real or potential commercial value due to the fact of it being known to the third party, and to which there is no direct free acess, and to which disclosing party has established regime of commercial secrecy. During the contract period, “Confidential Information” also includes, any project related information, that describes, identifies and defines the contents of these project, specification, purpose, and a technical description, that was developed by the disclosing and receiver party during the joint work on the project.

Despite provisions of this Agreement’s 6th paragraph, the following information shall not be considered confidential under this Agreement: —

Information that is or becomes publicly available, but not as a result of the violation of this Agreement by the receiving party;

—

There is a written agreement on disclosure by disclosing party;

—

Information that may not be a commercial secret according to local governmental legislation.

According to disclosing party’s request, providing confidential information, all copies and the original of this information is subject of immediate return from receiving party. Any confidential information that is not requested by this regulation will be stored by receiving party according to the requirements of this agreement or will be destroyed in agreement with disclosing party.

All of confidential information, in the form of documents (separate documents, individual archives, archives of documents and Information Systems) disclosed to receiving party, is the property of the disclosing party.

10. To avoid misunderstanding, none of the terms of this Agreement obliges disclosing party to guarantee accuracy and correctness of information that is included in confidential information. Disclosing party is not responsible on the results of usage of confidential information by receiving party or any other party, to which information can be transferred in accordance with the terms and conditions of this Agreement.

25 January 2017 Tbilisi, Georgia

11.

Confidentiality provisions of this Agreemen is active until this agreement is in force and also for three years after the termination of this contract, if a project related agreements in the future will not be determined otherwise by the parties directly. This decision may be extended by further agreement of the parties;

12. This agreement is regulated and is subject to local governmental legislations. 13. This agreement is the main document regulating terms between the disclosing party and the receiving party and cancels any other prior agreements between the parties.

Following non-disclosure agreement (later “agreement”) is agreed by Singular+ LLC, represented by Mamuka Todua, according to acting statute, and civilian ________________, Personal ID ________________, together collectively called as “sides”, or separately called as “side”.

14. This Agreement and any of its provisions may be amended, supplemented or terminated by written agreement of the parties. All amendments to this Agreement, additions, changes or supplements shall be treated as integral part of this Agreement, if they are in a written form and signed by authorized representatives of the parties; 15. If the receiving party violates its obligations under this Agreement, disclosing party has the right to demand compensation for damages caused by violation from recieving party;

Depending on the context the word “disclosuring party” or “receiving party” may refer to Singular+ LLC, or to citizen ________________.

Parties, who wish to determine the obligations of disclosure of confidential information, agreed about the following: 1.

You can download the MS Word template with branded styles from: brand.singular.uk

As far as each party agreed to give certain confidential information to the other party and to protect the privacy of obtained confidential information, which will be disclosed in connection with future projects, thus the parties agreed, that under this Agreement, receiving party takes the following obligations: —

—

To take reasonable measures for the protection of the confidential information received under this agreement, ensure the conditions of its protection (in addition receiving party has to take all measures to protect obtained confidential information. And this measures has not to be less than those taken by disclosing party in order to protect confidential information); Do not use the confidential information (or any part of it) provided by disclosing party in his/her own interest, apart from the need related to the project activities, without prior written approval of disclosing party.

—

Not to disclose confidential information to third parties in whole or in part, without prior written approval of disclosing party, even in case of reorganization and liquidation of disclosing party.

—

Not to copy the information, compile or translate into any other type of document and not to create any informational resource, other than that related to the project.

16. By this agreement parties agree not to retransfer or by any other means re-apply their rights and responsibilities without prior written agreement of other party. 17. Invalidation of any paragraph of this agreement does not result in invalidity of whole agreement or other paragraphs. 18. Disputes concerned to this agreement should be resolved by mutual negotiation. If the agreement would not be reached during 30 days, this kind of disputes would be resolve in local court, under the local legislation.

Signatures of parties

Suﬃcient reasonable measures, to protect confidential information under this Agreement, include measures that exclude availability of the confidential information to the third parties, without agreement of disclosing party; Also ensures usage and transmission of confidential information without violation of confidentiality.

Disclosing party has the right to control protection regime of receiving party for the disclosed confidential information.

According to the agreement, confidential information disclosure is considered to be any act of negligence, as a result of which confidential information in its any possible way (oral, written, electronic, or any other form of technical resources) becomes known to the third party, without agreement of disclosing party.

Singular+ LLC ID 404419410

Name Surname / Company ID 01234566789

Mamuka Todua Director

Name Surname Title

01 03

Singular Brand Book

Applications

1. HOSTING REQUIREMENTS 1.1. CORE PLATFORM & SINGULAR GAMES We offer both Cloud Hosting and Hardware Collocation options for system deployment scenarios. You can choose which method suits your operations best. Following are the Microsoft Azure Cloud and Hardware Collocation requirement breakdown for small and large sized operations. Based on the size of expected operations we will adjust these requirements to best meet your needs.

MICROSOFT AZURE CLOUD Small Scale: Online Registered Users < 100,000

Instance Type

Quantity

Instance Pricing per month

Total Pricing per month

Basic A0 Linux

$ 13.00

Basic A1 Linux

$ 38.00

$ 114.00

Basic A2 Linux

$ 76.00

$ 380.00

Standard A1 Linux

$ 45.00

$ 135.00

Standard A2 Linux

$ 89.00

$ 890.00

Standard A3 Linux

$ 179.00

$ 895.00

D4 Linux

$ 684.00

Standard A2 Windows

$ 134.00

Standard A3 Windows

$ 268.00

TOTAL PER MONTH:

$ 3,513.00

Medium Scale: Online Registered Users < 1,000,000

Client Service Offer This is an example of multi-page document that is used in communications with a prospecting client.

Instance Type

Quantity

Instance Pricing per month

Total Pricing per month

Standard A1 Linux

$ 45.00

$ 225.00

Standard A2 Linux

$ 89.00

$ 2,225.00

Standard A3 Linux

$ 179.00

$ 1,611.00

Standard A4 Linux

$ 357.00

$ 1,071.00

D4 Linux

$ 684.00

D14 Linux

$ 1,316.00

$ 3,948.00

Standard A2 Windows

$ 134.00

$ 268.00

Standard A3 Windows

$ 268.00

$ 536.00

TOTAL PER MONTH:

$ 10,568.00

1.1.2. HARDWARE COLLOCATION Small Scale: Online Registered Users < 100,000

The cover page should include the product picture. If the picture is not available, the page colours should be inverted.

Hardware

Min Requirement

Physical Servers

Virtual Cores each

CPU Speed

2.4 GHz

Memory for each

72 GB

HDD each

4x 300GB 15k rpm

Switch

1x L3 16-port Manageable 1Gbps

Or in case of fully virtualized environment:

Hardware

Min Requirement

Number of Virtual Machines

vCPU Core

RAM

144 GB

HDD

1 TB

Public IP address

Medium Scale: Online Registered Users < 1,000,000

You can download the MS Word template with branded styles from: brand.singular.uk

ESXi Cluster

BETWIZ HARDWARE Requirements Overview 18/04/2016

Hardware

Min Requirement

Physical Servers

Virtual Cores each

CPU Speed

3.0 GHz

Memory for each

96 GB

Databases Hardware

Min Requirement

Physical Servers

Virtual Cores each

CPU Speed

3.0 GHz

Memory for each

96 GB

Database Replicas Hardware

Min Requirement

Physical Servers

Virtual Cores each

CPU Speed

2.4 GHz

Memory for each

64 GB

HDD each

4x 15k rpm 300GB

Additional

43a Franklin Roosevelt 1000 Skopje, MK +356 35 500 657 info@singular.uk www.singular.uk

Switches

2x L3 24-port Managable 1Gbps

SAN Switches

2x 16-port Fibre Channel

Storage (Fibre Channel)

24x 15k rpm 300GB HDDs

Backup Device

Dedublication Device 3.5TB

Or in case of fully virtualized environment:

Hardware

Min Requirement

Number of Virtual Machines

130

vCPU Core

300

RAM

400 GB

HDD

4 TB

Public IP address

Singular Brand Book

Applications

DIGITAL GUIDES

Singular Brand Book

Applications

E-mail Signature G Suite apps are used as official communication and collaboration tools in Singular. To generate and set a signature that is compliant with brand guidelines, simply go to singular.uk/tools/signature, fill out your details and follow instructions.

Bold 10pt #e82828 Bold 8pt #939393

Regular 8pt #939393

The font is set to Verdana.

120pt wide

12px x 12px icons

Singular Brand Book

Applications

Presentation Singular presentations are built on the basic principles described above (logo, colour, typography, patterns, grid system etc.) Our preferred presentation format is 16:9. You can download the MS PowerPoint template with branded theme from: brand.singular.uk

PRESENTATION TITLE

Subheadline Im quame nobitaero cullorentiae cone et, con nonsed qui si oďŹ&#x192;catem id qui re natiam aut laborehent la simin rem re quod quissum dolut aut et ut assita dignisquis vel mo conet lacepta.

Subtitle goes here

Atiuntiuscium volorep ellorem adis re quatus doloribusa dis nihilla nditaspernam fugiae maion cuptaspiet faciis essum fuga. Loriam, ommodi vellecum ea velistem.

www.singular.uk 04

2,945

students studying informatics at the Technical University in 2017 22

Singular Brand Book

HEADLINE SLIDE OVER TWO LINES IF NECESSARY

20 March, 2017

EXCELLENCE IS NOT A SINGULAR ACT BUT A HABIT. YOU ARE WHAT YOU REPEATEDLY DO. 19

Applications

Social Media Branding Branding of social media platforms reflects the same visual style and layout as every other communication stream. We should always display the logo as a profile picture and reduce its usage in any other content.

Profile Pictures

Cover Images

Facebook Twitter Linkedin Youtube G+

TEXT GOES HERE 1x

IMAGE

www.singular.uk

YOUR SPACE TO GROW www.singular.uk

Instagram (Other mobile apps)

YOUR SPACE TO GROW www.singular.uk

Singular Brand Book

Applications

Social Media Content We don't use the logo on individual content pieces because every posting is accompanied with an account handle which displays the logo as a profile picture.

Square Post Templates

Extended Post Templates

HEADLINE GOES HERE

www.singular.uk

HEADLINE GOES HERE 1x

www.singular.uk

WE'RE LOOKING FOR A

JOIN OUR OUTSTANDING

GRAPHIC DESIGNER

JAVA INTERNSHIP

singular.uk/jobs

WE’RE LOOKING FOR A

SUPPORT ENGINEER L1 Singular Brand Book

singular.uk/jobs

MARKETING ANALYST

singular.uk/jobs

SINGULAR VISITS

WOMEN IN TECH #WITsthlm2017

OUTSTANDING USER EXPERIENCE AND PRO TRADING FUNCTIONALITY www.singular.uk

Applications

Newsletter Each newsletter subscription should get its own naming and branding. We distribute three general newsletters: > SINGULAR PULSE - company-wide news to our teammates > SINGULAR STORIES - culture-related news to potential teammates and "fans" > SINGULAR LOOP - product-related news to clients, prospects and partners

Singular Brand Book

Applications

Event Invitation Both digital and printed event invitations should be branded.

Singular Brand Book

Applications

PRODUCT LAYOUTS Singular Brand Book

Applications

Key Visuals

VIRTUAL GAMES Outstanding virtual games for online and retail operations KENO TOTO POKERBET

www.singular.uk

Singular Brand Book

Applications

Key Visuals

Singular Brand Book

BETSHOP SOLUTION

SPORTSBOOK

Create a Seamless Land-based Experience for Your Customers

Rich Trading Functionality and Outstanding Betting Experience

www.singular.uk

Applications

CASINO GAMES Print Examples

POKER Customizable 3D client with award winning backend

SLOT GAMES TABLE GAMES CARD GAMES LIVE CASINO

Singular Brand Book

Applications

PIRATE TREASURE Print Examples Pirate is one of our very first slots that instantly conquered thousands of hearts. Amazing visuals and detailed animations are featured in user-friendly and very intuitive interface. The slot design is based entirely on the piracy theme and reels show items that are associated with the Golden Age of Piracy of the 18th century. The game is easy to memorise, easy to recognise and fun to play.

Singular Brand Book

COWBOY We were inspired by the history and culture of 19th century American west and created Cowboy slot. We have put a lot of thoughts and consideration into the design process and the interface is packed with topic-studded details. With Cowboy slot, players will travel back in time and experience authentic vibes of wild southwest while being rewarded with an epic gameplay.

100

Applications

WHO WE ARE Singular is an international game development company with 4 offices and 2 development bases around the world. More than 100 developers continuously strive to make the world’s most INNOVATIVE and OUTSTANDING iGaming solutions.

BAL-CAN-CAN We are the fastest, most dynamic software development company with expertise in gaming and modern technologies. We specialise in developing fully CUSTOMISED products that are tailored to the specific local markets.

Bal-Can-Can slot is created after the highest-grossing film to date in Macedonia about a deserter who travels the Balkans as a political immigrant in search of his dead mother-in-law, who is wrapped in a carpet. The film was released in 11 other European countries.

WHAT WE OFFER

It presents the life in Balkans and how the culture of people is the same, regardless of their nationality. The game features vibrant illustrations, while players experience a true Balkan adventure.

POWERFUL BACK-OFFICE Our Back-office is a centralised tool for managing everything related to Singular Gaming Platform, thus related to all of your operations. It is a powerful, multi-functional and easy-to-use web interface that allows you to manage and control everything about your business. Through compelling built-in role management functionality, administrators can control access to each feature with detailed permission schemes.

Back-office allows easy management of all your game and system integrations from one location, as well as configuration of The CORE® system parameters like age limits, enabled currencies, languages, player statuses, gaming index thresholds and so on. Player management and support Transaction / game histories management Monitoring and risk-management Game / system configuration Affiliates management and monitoring Promo campaign management and tracking

We make the world’s most flexible Gaming Platform, with powerful back-office tools and 5000+ casino games. Our portfolio also includes: Betradar Gold certified Sportsbook, 3D Poker with Microgaming’s award-winning backend, virtual and LIVE casino games, localised slots, multiplayer games, lottery products, virtual games for land-based betting shops, Business Intelligence suite, and payment solutions-all of them supported across online, mobile and retail channels.

SPORTSBOOK GAMING PLATFORM SLOT-B PLATFORM MULTIPLAYER GAMES BETSHOP SOLUTION

www.singular.uk

Singular Brand Book

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Applications

CASINO GAMES RETAIL SOLUTION

Print Examples

Outstanding customer experience in your land-based betting shops.

Innovative games with customizable design for each local market SLOT GAMES TABLE GAMES CARD GAMES LIVE CASINO

CASINO GAMING SOLUTION RETAIL SHOP SYSTEM PRINT SOLUTION TVCAST-MULTI SCREEN MANAGMENT SYSTEM

PAYMENT GETAWAY

POWERFUL BACK-OFFICE

Through Payment Gateway, any available 3rd-party payment system can be integrated within Singular Gaming Platform. It currently offers localisation with banks, e-wallets, land-based terminals, mobile operators and more. Over 20 payment systems are already integrated. Apart from that, any new local payment options on the market can be added at any time.

Our Back-office is a centralised tool for managing everything related to Singular Gaming Platform, thus related to all of your operations. It is a powerful, multi-functional and easy-to-use web interface that allows you to manage and control everything about your business.

Back-office allows easy management of all your game and system integrations from one location, as well as configuration of The COREÂŽ system parameters like age limits, enabled currencies, languages, player statuses, gaming index thresholds and so on.

Through compelling built-in role management functionality, administrators can control access to each feature with detailed permission schemes.

Player management and support Transaction / game histories management Monitoring and risk-management Game / system configuration Affiliates management and monitoring Promo campaign management and tracking

10+ types of automated bonuses Bonus campaign management Player LTV extension Predictive behaviour modelling Micro-segmentation

PIRATE TREASURE Pirate is one of our very first slots that instantly conquered thousands of hearts. Amazing visuals and detailed animations are featured in user-friendly and very intuitive interface. The slot design is based entirely on the piracy theme and reels show items that are associated with the Golden Age of Piracy of the 18th century. The game is easy to memorise, easy to recognise and fun to play.

CUSTOMER RETENTION MODULE Customer Retention Module is a unified bonusing system that lets you extend customer lifetime value with numerous analytical tools, bonus mechanisms, and automation.

Singular Brand Book

10+ types of automated bonuses Bonus campaign management Player LTV extension Predictive behaviour modelling Micro-segmentation

NATSARKEKIA Natsarkekia is the name of a famous Georgian folk tale hero. The slot theme is based entirely on the tale and all of the visual elements are evolved around the main character. The story has been told to children for centuries and is included in all Georgian fairy-tale books. Everyone has positive associations with it, thatâ&#x20AC;&#x2122;s why the success of the slot game was inevitable.

102

Applications

Horizontal Layout

KENO Outstanding virtual games for your bet shops and digital channels

www.singular.uk

Singular Brand Book

103

Applications

CULTURE LAYOUTS Singular Brand Book

104

Applications

MAIN HEADLINE This is a supporting subheadline font preview Paragraph font size. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

www.singular.uk

Singular Brand Book

TITLE Lorem ipsum dolor sit amet consectetur adipisci elit www.singular.uk

HORIZONTAL HEADLINE OVER THREE LINES Grumpy wizards make toxic brew for the evil Queen and Jack

Grumpy wizards make toxic brew for the evil Queen and Jack

Paragraph font size. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

www.singular.uk

105

Applications

Key Visual Examples

Singular Brand Book

YOUR SPACE TO GROW

YOUR SPACE TO PLAY

Singular is hiring. Send your CV and impress us at jobs@singular.uk

www.singular.uk

106

Applications

QUALITY ASSURANCE

Key Visual Examples

YOUR SPACE TO DANCE

With the ability to notice the slightest details, the QA team are our resident hawkeyes, making sure no bug shall pass. Once the product team is finished doing their magic, quality assurance checks for any errors and ensures every possible issue is prevented. Processes implemented by the QA team give us the confidence that the final product not only fulfills the quality requirements, but exceeds it.

Singular is hiring. Send your CV and impress us at jobs@singular.uk www.singular.uk

Singular Brand Book

www.singular.uk

107

Applications

YOUR SPACE TO BUILD

YOUR SPACE TO TEAM UP

YOUR SPACE TO BE CREATIVE

Singular is hiring. Send your CV and impress us at: jobs@singular.uk

YOUR SPACE TO CELEBRATE Singular is hiring. Send your CV and impress us at jobs@singular.uk

Singular is hiring. Send your CV and impress us at jobs@singular.uk www.singular.uk

Singular Brand Book

www.singular.uk

108

R CE TO RN

Send your CV jobs@singular.uk

R CE TO LD

Send your CV jobs@singular.uk

E TO EATIVE

YOUR SPACE TO TEAM UP

www.singular.uk

Singular is hiring. Send your CV and impress us at: jobs@singular.uk

YOUR SPACE TO PLAY Singular is hiring. Send your CV and impress us at jobs@singular.uk www.singular.uk

www.singular.uk

YOUR SPACE TO DANCE Singular is hiring. Send your CV and impress us at jobs@singular.uk www.singular.uk

YOUR SPACE TO LEARN www.singular.uk

Singular is hiring. Send your CV and impress us at jobs@singular.uk www.singular.uk

YOUR SPACE TO TEAM UP Singular is hiring. Send your CV and impress us at:

YOUR SPACE TO GROW

Grumpy wizards make toxic brew for the evil Queen and Jack Paragraph font size. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nisl ut aliquip ex ea commodo consequat.

www.singular.uk

Singular is hiring. Send your CV and impress us at jobs@singular.uk

YOUR SPACE TO CELEBRATE

www.singular.uk

YOUR SPACE TO BUILD

www.singular.uk

YOUR SPACE TO PLAY Singular is hiring. Send your CV and impress us at jobs@singular.uk www.singular.uk

YOUR SPACE TO DANCE Singular is hiring. Send your CV and impress us at jobs@singular.uk www.singular.uk

Singular is hiring. Send your CV and impress us at jobs@singular.uk www.singular.uk

Singular is hiring. Send your CV and impress us at jobs@singular.uk

Applications

www.singular.uk

Singular Brand Book

Outstanding user experience and pro trading functionality. www.singular.uk

www.singular.uk

110

Applications

Horizontal Layouts

Singular Brand Book

YOUR SPACE TO GROW

YOUR SPACE TO PROGRESS

www.singular.uk

YOUR SPACE TO CONQUER

YOUR SPACE TO TEAM UP

www.singular.uk

111

Applications

STATIONERY

Singular Brand Book

112

Applications

Letterhead We print single-page documents on the company letterhead that we print in advance.

Singular Brand Book

113

Applications

Business Cards The logo size on business cards should be the same as it would be on the A4 single-page document (3 columns wide).

NAME SURNAME < Job Title Goes Here />

Check instructions on p. 74.

+356 35 500 657 info@singular.uk www.singular.uk

Card Size 85 x 50 mm

Font Sizes Name & Description Singular Red Nexa XBold 10pt size / 14pt leading Contact Info Grey Moderate Nexa XBold 8pt size / 12pt leading

Singular Brand Book

114

Applications

Envelope We use DL format envelopes for sending single-page documents. The branding is done in advance. Z fold is always recommended.

SINGULAR 43a Franklin Roosevelt 1000 Skopje, MK +356 35 500 657 info@singular.uk www.singular.uk

Envelope Size 220mm x 110 mm

Singular Brand Book

115

Applications

Presentation Folder

Outside Pages

We may need to put contracts and other multi-page documents in a Presentation Folder. This is a proposed design for presentation folder with an internal pocket. The standard A4 size for the folder is 460x307mm. You can create folders of different capacity, with: Simple fold: holds 15 A4 80gsm sheets Spine of 3mm: holds 25 A4 80gsm sheets Spine of 5mm: holds 40 A4 80gsm sheets London

Valletta

Tbilisi

Skopje

+44-(20)-71939957 info@singular.uk

+356-(35)-500657 info@singular.mt

+995-(32)-2193009 info@singular.ge

+389-(2)-6151611 info@singular.mk

–

2 Bridgewalk Heights 80 Weston Street London, SE1 3QZ

Vincenti Buildings 28/19 Strait Street Valletta, VLT1432

1 26 May Square Tbilisi, 0171 Georgia

43A Franklin Roosevelt Skopje, 1000 Macedonia

United Kingdom

Malta

www.singular.uk

Inside Pages

Singular Brand Book

116

Applications

Notebook This proposal design serves as a sample framework for both wire-bound pads and sophisticated case-bound notebooks. Dotted pages provide more structured framework than blank pages, while not constraining us like lined or boxed pages would. They are equally useful for creative and technical projects. The distance between the dots is 5mm.

www.singular.uk

Singular Brand Book

YOUR SPACE TO GROW

117

Applications

Actual merchandise may vary.

Singular Brand Book

YOUR SPACE TO DRAW

This is a proposal design for pens, pencils and other office consumables.

YOUR SPACE TO DRAW

Pen

118

Singular Brand Book

119

Version 2.0 Singular May 2017Brand Book

Visit brand.singular.uk

Design Kiosk Studio

120