IN PROFILE
Why globalisation is here to stay Lasse Kristoffersen talks digital and life post-coronavirus
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asse Kristoffersen talked digital and life post-coronavirus in late April in a popular episode of the Maritime CEO Leader Series. The CEO of Norwegian shipping bluechip brand Torvald Klaveness maintained in the interview that shipping will continue to adapt to both the changes brought about by the current pandemic as well as the more swift adoption of technology by society at large. “When these things happen we tend to overestimate how fast change has come but underestimate the implications of the change itself. For this virus and the technology around it the long term effects are very deep,” Kristoffersen said. “In life this will change how we think about pandemics and risk. It will change how each one of us looks after our personal health,” Kristoffersen said, going on to discuss how the issue of crew repatriation was something that needs
“KR’s transition to a fully digitalised classification society is on the top of my list.” — Hyung-chul Lee, the new chairman of Korean Register
ISSUE TWO 2020
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When these things happen we tend to overestimate how fast change has come but underestimate the implications of the change itself
to be urgently ironed out or shipping will struggle to attract new generations to a career at sea. The Klaveness boss, formerly with class society DNV GL, was adamant during the video chat that coronavirus would not put globalisation on the back-burner. “I don’t think the world ever goes into reverse, it just finds different ways of going forward and globalisation is here for a reason and the reason is it is better for all,” Kristoffersen said from his home in Oslo. On the physical trades,
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Kristoffersen said he did not foresee any fundamental changes beyond short-term demand changes. ●
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