MARPOLL REGULAR
Marketing choices We recently sponsored the Marketing in Maritime conference during which many polls were set for delegates. Key takeaways below Today, which of the following is your highest marketing priority?
Which event type do you feel will give you the overall best return on your investments?
Grow sales by product and service
Trade exhibition 27%
promotions (grow leads) 36% Establish thought leadership 14%
Conference
(with chosen topic of focus) 27%
Increase brand awareness 21%
Online events 9%
Improve understanding of marketing
Your own event (on or offline) 36%
attribution (ROI and performance) 29%
Marketing plans often get rejected by the board of management mainly because:
The most important factor to ensure your digital content stands out from the start is:
They are not marketers; we should
The message 62%
reduce the jargon and simplify our
The branding 8%
internal pitch 35% They focus too much on ROI and do not understand the importance
The chosen asset type
(video/ graphic etc) 23% The platform 7%
of basic brand awareness or the needed approach for product/service promotion 53% They do not understand marketing and never will 12%
The market appears saturated by emerging digital event platform alternatives. How do you feel about this? They will never replace face-to-face
For our company the best social platform for marketing is:
LinkedIn 100%
events 9%
Twitter 0%
A new balance of face-to-face and
Facebook 0%
digital will exist 66%
Instagram 0%
Digital will evolve and continue to be widely used as they are more convenient and cost effective 23% Digital engagement will jump during the pandemic, then reduce back to where it was a year ago 3%
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maritime ceo
