Siok Portfolio

Page 1

S I PORTFOLIO K R E S U M E + WORK SAMPLES


S y

S IO K Y E E |T A N

/SiokYeeTan

Creative & Curious Problem Solver

+44 75435 92891

A design & technology enthusiast with architecture background who worked in a fast-paced multidisciplinary environment with high adaptability mindset. Contributed on providing design solutions which assisted clients in winning millions pounds worth of projects. Seeking for a position to further apply her creativity and curiosity to drive future innovation challenges.

siokyee23@gmail.com

MA R KETIN G CERTI F I CATI ON S

P R O F E S S I O NA L E X P E R I E NC E

EDUCATION

Content Marketing - HubSpot certified

Graduate Architect

Master of Architecture (RIBA/ ARB Part 2) - First Class

Aug 2019

tp bennett (London) | Aug 2018 - Jul 2019

University of East London, UK | 2016 - 2018

Digital Marketing - Google Digital Garage

Provided design solutions for large scale projects of ~£200M.

Nominated for RIBA East Award, top 5%.

Managed multiple client-relationships and projects concurrently and adhered to deadlines within fast-paced environment.

Projects exhibited in Year End Shows.

Ongoing

LEADERSHIP

Contributed 75% of contents for bid-winning pitch decks of ~£200M projects. Cross disciplines collaboration (incl. C-Suites) to deliver multiple projects.

Studio Leader Managed studio of 40 peers. Led the studio to organise a successful Year End Show production and attended meetings with the management team.

Welfare Design Competition - First Place

Streamlined documentation issues by implementing a strategic solution, improved efficiency by 90%.

Student Ambassador/ Marketing Executive UEL International Marketing Office | Feb 2017 - Feb 2018

Led a team of 4 in producing creative space planning design solutions to cater ~600 workers.

Turned ~30% of prospects into UEL’s students.

Managed competition and academic submission.

Performed email marketing strategy.

Activities Director Led a team of 7 to organise and excecute events for ~700 members. Grew members by 30% through exciting and diverse activities.

Bachelor of Architecture - Merit University of Melbourne, Australia | 2011 - 2013

Nominated top 3 best design projects in studio.

I N T ER ES T S

Gathered feedback and improved satisfaction by 40%.

Assistant Marketing Manager + Lead Designer YNH Halim & Yu Bhd. | March 2016 - June 2016

Managed multiple partnerships with academic and professional organisations.

Start-up environment; Grow the marketing team for real estates and hospitality industry.

Increased number of events by 20% and below budget.

Organised campaigns within budgets while managing multiple projects.

Travel

Photography

Films & Musicals

Food

Hiking

Ski

Led and set design and branding strategies for future marketing materials, increased efficiency by 70%. Launched company’s webpage and social media, improved sales by 30%. Performed competitor and market research for B2C marketing campaigns and improved presence by 30%.

Leadership

Marketing Design

Interpersonal

Planning

Problem Solving

Public Speaking

Active Learning

Project Management Communication

Research

Detail Oriented

Events Planning Adaptability

Organised property sales campaign for ~500 attendees; converted 20% leads into customers.

Part 1 Architectural Assistant Created design concepts for large scale projects including zoo. Conducted design research by collaborating with specialists and consultants.

TOOLS

Organised events for employees.

Adobe Creative Suite Rhino3D VRay

G Suite

SketchUp

MicroStation

L A N G UA G E S

DP Architects | April 2014 - March 2016

ENGLISH

MANDARIN

MALAY

CANTONESE

HubSpot InVision

Grasshopper

AutoCAD Lightroom

Referrals can be provided upon request.

S I O K

SKILLS


MARKETING CAMPAIGNS YNH, Malaysia

I was acting as the Assistant Marketing Manager for YNH’s real estate and hotel industry marketing team. Helped to set up the team and defined the branding and marketing strategy. These are some of the works I have contributed in the short period of time.

DESCRIPTION TYPERFACE : BRANDON MED FONT SIZE : 15?

Mornington Hotel Group

www.morningtonhotel.my

morningtonhotelgroup

+605 692 8181

J A M U A N R A Y A Rumah Contoh sedia untuk dikunjungi

09 Julai 2016 3 PM - 7 PM PANGSAPURI SAMUDERA 1

www.pangsapurisamudera.com

YNH

YNH PROPERTY BHD

(561986-V)

S I O K

016 559 9374 | 05 688 1128


tp bennett, London

A ÂŁ200m project involving a mixed of uses, including retail, office, leisure, residential and public realm. An OJEU project, in competitive dialogue with Surrey Heath Council and partnered with Kier Property which we have won the bid. The planning application is set to begin later the year. I was part of the design team in providing design solutions and contents for the pitch decks.

old kent road residential

tp bennett, London

A scheme to meet London Borough of Southwark’s aspirations for the emerging Old Kent Road opportunity area and respond to its future context within the emerging masterplan. The main challenge of the project is its constraint site which currently occupied by a KFC restaurant. I was involved in proposing a design that creates new active commercial frontage and coexists with the KFC.

S I O K

camberley REGENERATION


DP Architects, KL

The Gateway is a mixed development project involving masterplanning and design of residential towers, office towers, entertainment hub and commercial block. The project situated on 2 man-made islands and 1 natural island, off the coast of Melaka, a historical town in Malaysia. I was involved in designing the shopping mall and in charged of technical drawings submission.

MELAKA ZOO REGENERATION DP Architects, KL

The project meant to work on the existing run down Melaka Zoo with better proposed masterplan and new entrance building with new facilities. The main challenge is to work around the existing trees and propose a new masterplan. My roles in the project involved analysing the type of enclosures, masterplan designs, research and interview zoologist to get a better understanding of the animals’ behaviour.

S I O K

The gateway project


Market x production (Master Y5 Unit 8)

The unit explores how the architectural typology of a market can be utilised as a tool to revive pre-war condition of Sarajevo’s successful cultural heterogeneity. The project aims to broaden the knowledge of public on traditional Bosnian food and coffee culture while provides the facility for food production. It reinvents the processes of food productions as a dramatic presentation, bringing food processing industry back into the city, a bridge between the rural and the city, makers and users. An open-kitchen food market that uses only locally sourced ingredients is to be introduced on site where people getting a hearty craving fixed whilst being encouraged to interact with the cooks on process of cooking and understanding the sources of ingredients. A demo kitchen will be made available for learning traditional cooking skills organized by the community as well as a coffee roastery, a smoke house and a cheese production hub which allows more in depth understanding in those produces. Interior Perspective

Programs allocated according to contexts

Isometric Part Plan

Conceptual Diagrams

Main access connecting surrounding context

Proposal

S I O K

Market Level


RETHINKING NAVAL MUSEUM (Master Y4 Unit 5)

The project aims explore the design of a naval museum on the site of the Bacini di Carenaggio in the Venice Arsenale. The Venetian Bacini di Carenaggio can be considered the last residual element of continuity Venice inherit from the glorious past of the Venetian tradition of boat construction and maintenance and in risk of closure.

S I O K

The design of new Naval Museum, sits inside the bacini is to preserve the working activities of boat maintenance while expanding public and cultural life towards the edge of Venice. It aims to preserve and protect the traditional skills of Venetians’ boat making on the site with extraordinary heritage value. Apart from that, the design is to continue the green belt of Venice back into the city where the roof cover is designed to function as a public garden while allowing natural lights to filter into exhibition spaces below.


S I O K

photography


FLOWER CRAFT

S I O K

MODEL MAKING


S I O K

END


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.