S I PORTFOLIO K R E S U M E + WORK SAMPLES
S y
S IO K Y E E |T A N
/SiokYeeTan
Creative & Curious Problem Solver
+44 75435 92891
A design & technology enthusiast with architecture background who worked in a fast-paced multidisciplinary environment with high adaptability mindset. Contributed on providing design solutions which assisted clients in winning millions pounds worth of projects. Seeking for a position to further apply her creativity and curiosity to drive future innovation challenges.
siokyee23@gmail.com
MA R KETIN G CERTI F I CATI ON S
P R O F E S S I O NA L E X P E R I E NC E
EDUCATION
Content Marketing - HubSpot certified
Graduate Architect
Master of Architecture (RIBA/ ARB Part 2) - First Class
Aug 2019
tp bennett (London) | Aug 2018 - Jul 2019
University of East London, UK | 2016 - 2018
Digital Marketing - Google Digital Garage
Provided design solutions for large scale projects of ~£200M.
Nominated for RIBA East Award, top 5%.
Managed multiple client-relationships and projects concurrently and adhered to deadlines within fast-paced environment.
Projects exhibited in Year End Shows.
Ongoing
LEADERSHIP
Contributed 75% of contents for bid-winning pitch decks of ~£200M projects. Cross disciplines collaboration (incl. C-Suites) to deliver multiple projects.
Studio Leader Managed studio of 40 peers. Led the studio to organise a successful Year End Show production and attended meetings with the management team.
Welfare Design Competition - First Place
Streamlined documentation issues by implementing a strategic solution, improved efficiency by 90%.
Student Ambassador/ Marketing Executive UEL International Marketing Office | Feb 2017 - Feb 2018
Led a team of 4 in producing creative space planning design solutions to cater ~600 workers.
Turned ~30% of prospects into UEL’s students.
Managed competition and academic submission.
Performed email marketing strategy.
Activities Director Led a team of 7 to organise and excecute events for ~700 members. Grew members by 30% through exciting and diverse activities.
Bachelor of Architecture - Merit University of Melbourne, Australia | 2011 - 2013
Nominated top 3 best design projects in studio.
I N T ER ES T S
Gathered feedback and improved satisfaction by 40%.
Assistant Marketing Manager + Lead Designer YNH Halim & Yu Bhd. | March 2016 - June 2016
Managed multiple partnerships with academic and professional organisations.
Start-up environment; Grow the marketing team for real estates and hospitality industry.
Increased number of events by 20% and below budget.
Organised campaigns within budgets while managing multiple projects.
Travel
Photography
Films & Musicals
Food
Hiking
Ski
Led and set design and branding strategies for future marketing materials, increased efficiency by 70%. Launched company’s webpage and social media, improved sales by 30%. Performed competitor and market research for B2C marketing campaigns and improved presence by 30%.
Leadership
Marketing Design
Interpersonal
Planning
Problem Solving
Public Speaking
Active Learning
Project Management Communication
Research
Detail Oriented
Events Planning Adaptability
Organised property sales campaign for ~500 attendees; converted 20% leads into customers.
Part 1 Architectural Assistant Created design concepts for large scale projects including zoo. Conducted design research by collaborating with specialists and consultants.
TOOLS
Organised events for employees.
Adobe Creative Suite Rhino3D VRay
G Suite
SketchUp
MicroStation
L A N G UA G E S
DP Architects | April 2014 - March 2016
ENGLISH
MANDARIN
MALAY
CANTONESE
HubSpot InVision
Grasshopper
AutoCAD Lightroom
Referrals can be provided upon request.
S I O K
SKILLS
MARKETING CAMPAIGNS YNH, Malaysia
I was acting as the Assistant Marketing Manager for YNH’s real estate and hotel industry marketing team. Helped to set up the team and defined the branding and marketing strategy. These are some of the works I have contributed in the short period of time.
DESCRIPTION TYPERFACE : BRANDON MED FONT SIZE : 15?
Mornington Hotel Group
www.morningtonhotel.my
morningtonhotelgroup
+605 692 8181
J A M U A N R A Y A Rumah Contoh sedia untuk dikunjungi
09 Julai 2016 3 PM - 7 PM PANGSAPURI SAMUDERA 1
www.pangsapurisamudera.com
YNH
YNH PROPERTY BHD
(561986-V)
S I O K
016 559 9374 | 05 688 1128
tp bennett, London
A ÂŁ200m project involving a mixed of uses, including retail, office, leisure, residential and public realm. An OJEU project, in competitive dialogue with Surrey Heath Council and partnered with Kier Property which we have won the bid. The planning application is set to begin later the year. I was part of the design team in providing design solutions and contents for the pitch decks.
old kent road residential
tp bennett, London
A scheme to meet London Borough of Southwark’s aspirations for the emerging Old Kent Road opportunity area and respond to its future context within the emerging masterplan. The main challenge of the project is its constraint site which currently occupied by a KFC restaurant. I was involved in proposing a design that creates new active commercial frontage and coexists with the KFC.
S I O K
camberley REGENERATION
DP Architects, KL
The Gateway is a mixed development project involving masterplanning and design of residential towers, office towers, entertainment hub and commercial block. The project situated on 2 man-made islands and 1 natural island, off the coast of Melaka, a historical town in Malaysia. I was involved in designing the shopping mall and in charged of technical drawings submission.
MELAKA ZOO REGENERATION DP Architects, KL
The project meant to work on the existing run down Melaka Zoo with better proposed masterplan and new entrance building with new facilities. The main challenge is to work around the existing trees and propose a new masterplan. My roles in the project involved analysing the type of enclosures, masterplan designs, research and interview zoologist to get a better understanding of the animals’ behaviour.
S I O K
The gateway project
Market x production (Master Y5 Unit 8)
The unit explores how the architectural typology of a market can be utilised as a tool to revive pre-war condition of Sarajevo’s successful cultural heterogeneity. The project aims to broaden the knowledge of public on traditional Bosnian food and coffee culture while provides the facility for food production. It reinvents the processes of food productions as a dramatic presentation, bringing food processing industry back into the city, a bridge between the rural and the city, makers and users. An open-kitchen food market that uses only locally sourced ingredients is to be introduced on site where people getting a hearty craving fixed whilst being encouraged to interact with the cooks on process of cooking and understanding the sources of ingredients. A demo kitchen will be made available for learning traditional cooking skills organized by the community as well as a coffee roastery, a smoke house and a cheese production hub which allows more in depth understanding in those produces. Interior Perspective
Programs allocated according to contexts
Isometric Part Plan
Conceptual Diagrams
Main access connecting surrounding context
Proposal
S I O K
Market Level
RETHINKING NAVAL MUSEUM (Master Y4 Unit 5)
The project aims explore the design of a naval museum on the site of the Bacini di Carenaggio in the Venice Arsenale. The Venetian Bacini di Carenaggio can be considered the last residual element of continuity Venice inherit from the glorious past of the Venetian tradition of boat construction and maintenance and in risk of closure.
S I O K
The design of new Naval Museum, sits inside the bacini is to preserve the working activities of boat maintenance while expanding public and cultural life towards the edge of Venice. It aims to preserve and protect the traditional skills of Venetians’ boat making on the site with extraordinary heritage value. Apart from that, the design is to continue the green belt of Venice back into the city where the roof cover is designed to function as a public garden while allowing natural lights to filter into exhibition spaces below.
S I O K
photography
FLOWER CRAFT
S I O K
MODEL MAKING
S I O K
END