Q1 | 2018
Wine Country
Market Update
NAPA
sothebyshomes.com/0244681 Offered at $14,000,000
SONOMA
Quiet Sophistication in the Ranch | Offered at $4,295,000 sothebyshomes.com/1190730
a message from
Jonathan Soh
Brokerage Manager
The firestorm that ravaged the Wine Country in October 2017 continues to impact our community economically and socially and had significant influence on the local housing market. The communities hardest hit by the fires showed increased activity during Q1 2018 over Q1 2017. According to BAREIS (Bay Area Real Estate Information Services), overall, Sonoma County witnessed an increase in total sales volume from $450 million in Q1 2017 to $540.4 million in Q1 2018, a 20% increase. The Sonoma Valley market had a 27% increase in total sales volume, from $73.1 million in Q1 2017 to $92.7 million in Q1 2018. The market consisting of properties above $2 million in Sonoma Valley experienced exceptional growth, rising 210% in Q1 2018 compared to Q1 2017, from $8.45 million in 2017 to $26.2 million in 2018. The average sales price in Sonoma Valley increased from $1.059 million in Q1 2017 to $1.2 million in Q1 2018, 14% year over year. The Santa Rosa market also saw improvements with a 27% increase in sales volume from $180.7 million in Q1 2017 to $230 million in Q1 2018. The $2 million+ price category in Santa Rosa experienced an increase from $13.1 million in total sales volume from Q1 2017 to $28.2 million in Q1 2018, an increase of 116%. The average sales price in Santa Rosa increased from $666,000 to $799,000, an increase of 20% from Q1 2017 to Q1 2018. The City of Napa experienced a 3% increase in sales volume from $143.0 million in Q1 2017 to $147.3 million in Q1 2018. The $2 million+ price category in the City of Napa experienced an increase in total sales volume from $26.5 million in Q1 2017 to $30.1 million in Q1 2018, an increase of 14% year over year. The average sales price per property increased 5% to $908,000 from $867,000 year over year. The Wine Country fires are arguably the single most significant contributor to local real estate market activity since the Great Recession. The loss of roughly 7,000 homes has been a contributor to a market already short of inventory. The economic impact of the rebuild has only just begun.
sothebyshomes.com/winecountry
dre
phone
1173646
jonathan.soh@sothebyshomes.com
707 935 2503
All data within this document is pulled from the Bay Area Real Estate Information Services (BAREIS) and represent the sale of single family homes. SIR CalBRE#: 899496
Featured Properties We invite you to explore our exclusive offerings at S OTHEBYS H O ME S.C O M/ WIN E C O U N TRY
SONOMA
Country Contemporary | Offered at $7,675,000 sothebyshomes.com/0244566
ST. HELENA
Offered at $7,450,000 Web: 0244539 NAPA
Offered at $5,998,000 Web: 1190742 SONOMA
Offered at $4,275,000 Web: 0244468 PETALUMA
Offered at $3,500,000 Web: 0244663 *in order from left to right, top to bottom
sothebyshomes.com/winecountry
Market Snapshot Q1
Napa County
St. Helena & Calistoga 5% Yountville 6%
Calistoga 8%
St. Helena & Yountville 11%
Napa 89%
Napa 81%
Total Units Sold
units
Total Dollar Volume 165 186 197 183
2015 2016 2017 2018
179 m $ 237m $ 226m $ 219m $
volume
Q1 Highlights Napa County
Highlight: ASP vs DOM 140
$1.2
120
$1.0
100
$0.8
80 $0.6 60 $0.4
40
$0.2
20
$0.0
-
2015
2016
2017
Average Sale Price
2018
Days on Market
*Price in Millions
Average Selling Price
Days On Market 1.0m $ 1.0m $ 940k $ 995k $
average selling price
2015 2016 2017 2018
73 80 97 125
days on market
Napa County Q1 Highlights
/ Wine Country Q1 Market Update
at a glance {Q1 | 2018}
st helena & yountville
{2018 v 2017}
-50%
11 Units Sold
+48%
193 Days on Market
+98%
1.5m
$
Average Selling Price
-42%
20m
$
Sales Volume
St. Helena/Yountville - Vol 11%
Closed Sales Volume 26%
$2.2m $5.2m $12.6m
63%
< 1M
$1M - $2.0M
Below $1 Million $1 - 2 Million $ Over 2 Million
$2.0M and up
About
St. Helena and Yountville Located north of Napa, St. Helena and Yountville are often referred to as the heart of Napa Valley. The area is home to some of the best wineries, restaurants and shopping in Wine Country.
|
Units by Price Point Days on Market St. Helena/Yountville- Units by Price points 30
300
25
250
20
200
15
150
10
100
5
50
-
-
2015 < 1M
2016 $1M - $2.0M
2017 $2.0M and up
Units by Price Point Below $1 Million
$1 - 2 Million
2018 Days on Market
Days on Market $ Over 2 Million St. Helena and Yountville
/ Wine Country Q1 Market Update
Napa- Volume
20%
Closed Sales Volume
20%
< 1M
$87.8m $29.4m $30.1m
60%
$1M - $2.0M
Below $1 Million $1 - 2 Million $ Over 2 Million
$2.0M and up
About
Napa The City of Napa, at the southern end of Napa Valley, was incorporated in 1872 and is the primary business and economic center of the Napa Valley. It is also a world-class destination for Wine Country excursions.
|
Units by Price Point Days on Market Napa - Units by Price points 180
130
160
125
140
120
120 100
115
80
110
60
105
40
100
20 -
95
2015 < 1M
2016 $1M - $2.0M
2017 $2.0M and up
Units by Price Point Below $1 Million
Wine Country Q1 Market Update / Napa
$1 - 2 Million
2018 Days on Market
Days on Market $ Over 2 Million
at a glance {Q1 | 2018}
napa
{2018 v 2017}
-2%
162 Units Sold
-16%
106 Days on Market
+5%
909k
$
Average Selling Price
+3%
147m
$
Sales Volume
at a glance {Q1 | 2018}
calistoga {2018 v 2017}
+0%
10 Units Sold
+111%
187 Days on Market
+98%
1.5m
$
Average Selling Price
+98%
15m
$
Sales Volume
Wine Country Q2 Market Update / Calistoga
Calistoga- Volume
Closed Sales Volume
31% 46%
$4.6m $3.5m $6.8m
Below $1 Million $1 - 2 Million $ Over 2 Million
23%
< 1M
$1M - $2.0M
$2.0M and up
About
Calistoga Located at the top of Napa Valley, Calistoga is famous for its geothermal hot springs, mud baths, world class restaurants, wineries and historic downtown shops.
|
Units by Price Point Days on Market Calistoga - Units by Price points 12
350
10
300 250
8
200
6
150
4
100
2
50
-
-
2015 < 1M
2016 $1M - $2.0M
2017 $2.0M and up
Units by Price Point Below $1 Million
$1 - 2 Million
2018 Days on Market
Days on Market $ Over 2 Million Calistoga
/ Wine Country Q1 Market Update
Market Snapshot Q1
Russian River 7%
Sonoma Coast 7%
Sonoma County
Russian River 4%
Sonoma 13%
Healdsburg 6%
Sonoma Coast 7%
Highlig Closed S Volum Sonoma 17%
Sonoma Healdsburg 9%
Petaluma 14% Santa Rosa 47%
Petaluma 14%
Santa R
Russian
Sonoma
Sebastopol 6%
Sebastopol 6%
Total Units Sold
Total Dollar Volume
units
Petal um
Sebasto Santa Rosa 43%
645 627 594 612
Healdsb
2015 2016 2017 2018
397m $ 434m $ 450m $ 540m $
volume
Q1 Highlights Sonoma
County
Highlight: ASP vs DOM $1,000
140
$900
120
$800 100
$700 $600
80
$500 60
$400 $300
40
$200 20
$100 $0
-
2015 *Price in Thousands
2016
2017
Average Sale Price
2018
Days on Market
Average Selling Price
Days On Market
616k $ 693k $ 758k $ 883k $
average selling price
2015 2016 2017 2018
124 95 111 104
days on market
Sonoma County Q1 Highlights
/ Wine Country Q1 Market Update
at a glance {Q1 | 2018}
sonoma valley {2018 v 2017}
+12%
77 Units Sold
-17%
117 Days on Market
+14%
1.2m
$
Average Selling Price
+27%
93m
$
Sales Volume
Sonoma Valley - Volume
28%
Closed Sales Volume
29%
$26.7m $39.8m $26.2m
Below $1 Million $1 - 2 Million $ Over 2 Million
43%
< 1M
$1M - $2.0M
$2.0M and up
About
Sonoma Valley Although world-renowned as a wine mecca, Sonoma Valley maintains the tight-knit feel of a small community. It is an area rich in history surrounded by breathtaking natural beauty.
|
Units by Price Point Days on Market Sonoma Units by Price points 160
90 80 70 60 50 40 30 20 10 -
140 120 100 80 60 40 20 -
2015 < 1M
2016 $1M - $2.0M
2017 $2.0M and up
Units by Price Point Below $1 Million
$1 - 2 Million
2018 Days on Market
Days on Market $ Over 2 Million Sonoma Valley
/ Wine Country Q1 Market Update
Healdsburg - Volume
Closed Sales Volume
32%
37%
$15.5m $15.5m $17.9m
Below $1 Million $1 - 2 Million $ Over 2 Million
31%
< 1M
$1M - $2.0M
$2.0M and up
About
Healdsburg Healdsburg is a historic, yet vibrant community with worldwide recognition as a popular destination for visitors looking to experience first class hotels, spas, restaurants and wineries.
|
Units by Price Point Days on Market Healdsburg Units by Price points 60
160 140
50
120
40
100
30
80 60
20
40
10
20
-
-
2015 < 1M
2016 $1M - $2.0M
2017 $2.0M and up
Units by Price Point Below $1 Million
Wine Country Q1 Market Update / Healdsburg
$1 - 2 Million
2018 Days on Market
Days on Market $ Over 2 Million
at a glance {Q1 | 2018}
healdsburg
{2018 v 2017}
-19%
39 Units Sold
-16%
119 Days on Market
+15%
1.3m
$
Average Selling Price
-19%
49m
$
Sales Volume
at a glance {Q1 | 2018}
petaluma {2018 v 2017}
-26%
87 Units Sold
+3%
78 Days on Market
+18%
840k
$
Average Selling Price
-13%
73m
$
Sales Volume
Wine Country Q2 Market Update / Petaluma
Petaluma - Volume 10%
Closed Sales Volume
18%
$52.9m $13.2m $7.0m
72%
< 1M
$1M - $2.0M
Below $1 Million $1 - 2 Million $ Over 2 Million
$2.0M and up
About
Petaluma Petaluma offers a little slice of California history to all who come to sample its Victorian delights and colorful events. The surrounding countryside has been home to farmers and ranchers for more than a century.
|
Units by Price Point Days on Market Petaluma Units by Price points 140
82 81 80 79 78 77 76 75 74 73 72
120 100 80 60 40 20 -
2015 < 1M
2016 $1M - $2.0M
2017 $2.0M and up
Units by Price Point Below $1 Million
$1 - 2 Million
2018 Days on Market
Days on Market $ Over 2 Million Petaluma
/ Wine Country Q1
Market Update
Sebastopol - Volume 7%
Closed Sales Volume
35%
$19.9m $12.1m $2.3m
58%
< 1M
$1M - $2.0M
Below $1 Million $1 - 2 Million $ Over 2 Million
$2.0M and up
About
Sebastopol Sebastopol has a rich history as an apple growing region, and although apples have all but been completely supplanted by wine grapes, the town still celebrates its agricultural roots.
|
Units by Price Point Days on Market Sebastopol Units by Price points 45
160
40
140
35
120
30
100
25
80
20
60
15 10
40
5
20
-
-
2015 < 1M
2016 $1M - $2.0M
2017 $2.0M and up
Units by Price Point Below $1 Million
Wine Country Q1 Market Update / Sebastopol
$1 - 2 Million
2018 Days on Market
Days on Market $ Over 2 Million
at a glance {Q1 | 2018}
sebastopol {2018 v 2017}
+16%
37
Units Sold
-46%
78 Days on Market
+17%
930k
$
Average Selling Price
+35%
34m
$
Sales Volume
at a glance {Q1 | 2018}
santa rosa {2018 v 2017}
+6%
288 Units Sold
-27%
68 Days on Market
+20%
799k
$
Average Selling Price
+27%
230m
$
Sales Volume
Santa Rosa - Volume 12%
Closed Sales Volume
21%
$153.0m $48.8m $28.2m
67%
< 1M
$1M - $2.0M
Below $1 Million $1 - 2 Million $ Over 2 Million
$2.0M and up
About
Santa Rosa Santa Rosa is the largest city in Sonoma County and serves as the areaâ&#x20AC;&#x2122;s economic hub. Santa Rosa enjoys a relatively cosmopolitan environment with many of the quaint smaller towns of Sonoma County just a short ride away.
|
Units Sold by Price Point Days on Market Santa Rosa Units by Price points 350
120
300
100
250
80
200
60
150
40
100
20
50
-
-
2015 < 1M
2016 $1M - $2.0M
2017 $2.0M and up
Units by Price Point Below $1 Million
$1 - 2 Million
2018 Days on Market
Days on Market $ Over 2 Million Santa Rosa and Windsor
/ Wine Country Q1 Market Update
Russian River - Volume 7%
Closed Sales Volume
32%
$6.7m $12.9m $1.6m
61%
<$500K
About
$500K - $1M
Below $500,000 $500,000 - $1 Million $ Over 1 Million
$1M and up
Russian River As the Russian River winds its way through Sonoma County, it creates a tranquil corridor of moving water, riverside greenery and charming towns both large and small. Rafting and kayaking enthusiasts can float the Russian River all the way to the Pacific Ocean.
|
Units by Price Point Days on Market Russian River Units by Price points 140
50 45
120
40 35 30 25
100 80 60
20 15 10 5 -
40 20 -
2015
2016
2017
<$500K
$500K - $1M
$1M and up
Units by Price Point Below $500,000
$500,000 - $ 1 Million
Wine Country Q1 Market Update / Russian River
2018 Days on Market
Days on Market $ Over 1 Million
at a glance {Q1 | 2018}
russian river
{2018 v 2017}
+37%
41 Units Sold
+3%
99 Days on Market
+20%
517k
$
Average Selling Price
+64%
21m
$
Sales Volume
at a glance {Q1 | 2018}
sonoma coast {2018 v 2018}
+59%
43 Units Sold
-3%
142 Days on Market
+14%
934k
$
Average Selling Price
+81%
40m
$
Sales Volume
Sonoma Coast - Volume 5%
Closed Sales Volume 41%
< 1M
$21.8m $16.3m $2.0m
54%
$1M - $2.0M
Below $1 Million $1 - 2 Million $ Over 2 Million
$2.0M and up
About
Sonoma Coast Sonoma Coast stretches many miles along the Pacific Ocean from Bodega Head up to Mendocino County. Residents enjoy access to a string of beaches, separated from the mainland and each other by headlands and rocky bluffs.
|
Units by Price Point Days on Market Sonoma Coast Units by Price points 50 45 40
180
35 30 25
120
160 140 100 80
20 15 10 5 -
60 40 20 -
2015 < 1M
2016 $1M - $2.0M
2017 $2.0M and up
Units by Price Point Below $1 Million
$1 - 2 Million
2018 Days on Market
Days on Market $ Over 2 Million Sonoma Coast
/ Wine Country Q1 Market Update
Extraordinary Results We celebrate the notable success of our associates and clients
SONOMA
Classic Sonoma Estate Last asking $5,200,000
ST. HELENA
Contemporary Masterpiece Last asking $3,995,000 PETALUMA
Contemporary Custom with Stunning Views Last asking $1,525,000 SONOMA
Eastside Sonoma Gem Last asking $2,499,000 SEBASTOPOL
Rancho San Angelo Last asking $2,950,000 *in order from left to right, top to bottom
sothebyshomes.com/winecountry
April & May 2018 New York Auction Calendar Magnificent Jewels Auction 18 April The Jeweler’s Eye: The Personal Collection of Fred Leighton Auction 18 April Fine Jewels Auction 19 April Luxe: Art of Design European Decorative Arts & 20th Century Design Auctions 20 & 22 April Life + Curated: The Victor A. Diaz Collection Auction 20 April Finest & Rarest Wines Auction 21 April Print & Multiples Auction 26–27 April Impressionist & Modern Art Evening & Day Sales Auctions 14 & 15 May Raising The Bar: Masterworks from the Collection of Morton and Barbara Mandel Auction 16 May Contemporary Art Evening & Day Auctions Auctions 16 & 17 May Property from a Distinguished New York Private Collection JACKSON POLLOCK Number 32, 1949 To be offered in New York Contemporary Evening Auction 16 May
We invite you to explore our real estate listings at sothebyshomes.com and view the worldwide auction schedule at sothebys.com/auctions.
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