Q4 | 2017
Lisa Sheppard
Wine Country Market Update
ST. HELENA
sothebyshomes.com/0243680 Offered at $42,000,000
a message from
Jonathan Soh Brokerage Manager
The fires of October 2017 seriously impacted the local housing market by destroying roughly 7,000 homes, however, we as a community have come together in force to place families in new homes or temporary housing and have shown tremendous support throughout these challenging times. The full effects remain to be seen, but, according to the Bay Area Real Estate Information Services, immediate activity in Q4 2017 showed a marked increase of home purchases since October 2017. The Santa Rosa/Windsor market, one of the hardest hit by the fires, had a 12% increase in Sales Volume from $269 million in Q4 2016 to $300 million in Q4 2017 and experienced a 12% increase in Average Selling Price to $722,000. The Sonoma Valley market had a 9% increase in Sales Volume from $99 million in Q4 2016 to $108 million in Q4 2017 and experienced a 10% increase in Average Selling Price to $1.2 million. Another hard-hit market was the City of Napa which experienced a 4% increase in Sales Volume from $157 million in Q4 2016 to $164 million in Q4 2017 and an 18% increase in Average Selling Price to $857,000. Despite the fires, the City of Healdsburg continued to flourish during the 4th Quarter of 2017. Sales Volume increased 42% from $46 million in Q4 2016 to $66 million in Q4 2017 and Average Selling Price increased 8% to $1.2 million. While not directly hit by the fires, Healdsburg became a retreat for many displaced Santa Rosa residents. It is a very popular second home market and it is encouraging to see buyers continue to invest in the Wine Country region. sothebyshomes.com/winecountry
calbre
phone
1173646
jonathan.soh@sothebyshomes.com
707 935 2503
All data within this document is pulled from the Bay Area Real Estate Information Services (BAREIS) and represent the sale of single family homes. SIR CalBRE#: 899496
Featured Properties
SEBASTOPOL
Just Sold for $3,200,000
SANTA ROSA
941 Georgia Street Offered at $549,900 KELSEYVILLE
8999 Miwok Way Offered at $998,000 MIDDLETOWN
20830 South State Highway 29 Offered at $635,000 KELSEYVILLE
7824 Tomahawk Way Offered at $449,900 *in order from left to right, top to bottom
sothebyshomes.com/winecountry
Market Snapshot Q4
Russian River 8%
Sonoma County
Sonoma Coast 7%
Highlig Closed S Volum
Russian River 5%
Sonoma Coast 8%
Healdsburg 6%
Sonoma 11%
Sonoma 15% Sonoma
Petaluma 13%
Santa Rosa 48%
Santa Rosa 42%
Sebastopol 7%
Healdsburg 9%
Healdsbu
Petaluma 12%
Sebastop
Petaluma
Santa Ros
Russian R
Sonoma C Sebastopol 9%
Total Units Sold
Total Dollar Volume
units
895 932 839 864
2014 2015 2016 2017
569m $ 609m $ 629m $ 714m $
volume
Q4 Highlights Sonoma
Highlight: ASP vs DOM $900
County
100
$800 95
$700 $600
90
$500 $400
85
$300 $200
80
$100 $0
75
2014
2015
2016
2017
*Price in Thousands
Average Sale Price
Days on Market
Average Selling Price
Days On Market
636k $ 653k $ 749k $ 827k
$
average selling price
2014 2015 2016 2017
82 95 97 92
days on market
Sonoma County Q4 Highlights
/ Wine Country Q4 Market Update
at a glance {Q4 | 2017}
santa rosa & windsor {2017 v 2016}
+0%
415 Units Sold
-23%
76 Days on Market
+12%
722k
$
Average Selling Price
+12%
300m
$
Sales Volume
Santa Rosa - Volume 5%
Closed Sales Volume
24%
71%
< 1M
About
$1M - $2.0M
$214.1M $70.7M $15.0M
Below $1 Million $1 - 2 Million $ Over 2 Million
$2.0M and up
Santa Rosa Santa Rosa is the largest city in Sonoma County and serves as the areaâ&#x20AC;&#x2122;s economic hub. Santa Rosa enjoys a relatively cosmopolitan environment with many of the quaint smaller towns of Sonoma County just a short ride away.
|
Units Sold by Price Point Days on Market Santa Rosa Units by Price points 500
120
450
100
400 350
80
300 250
60
200
40
150 100
20
50 -
-
2014 < 1M
2015 $1M - $2.0M
Units by Price Point Below $1 Million
$1 - 2 Million
2016 $2.0M and up
2017 Days on Market
Days on Market
$ Over 2 Million Santa Rosa and Windsor
/ Wine Country Q4 Market Update
Sebastopol - Volume 12%
Closed Sales Volume 31%
< 1M
$35.4M $19.3M $7.1M
57%
$1M - $2.0M
Below $1 Million $1 - 2 Million $ Over 2 Million
$2.0M and up
About
Sebastopol Sebastopol has a rich history as an apple growing region, and although apples have all but been completely supplanted by wine grapes, the town still celebrates its agricultural roots.
|
UnitsSebastopol by Price Point Market Units byDays Priceon points 80
140
70
120
60
100
50
80
40
60
30
40
20 10
20
-
-
2014 < 1M
2015 $1M - $2.0M
2016 $2.0M and up
Units by Price Point Below $1 Million
Wine Country Q4 Market Update / Sebastopol
$1 - 2 Million
2017 Days on Market
Days on Market $ Over 2 Million
at a glance {Q4 | 2017}
sebastopol {2017 v 2016}
+16%
66 Units Sold
-17%
95 Days on Market
-6%
936k
$
Average Selling Price
+9%
62m
$
Sales Volume
at a glance {Q4 | 2017}
healdsburg
{2017 v 2016}
+31%
55 Units Sold
-20%
125 Days on Market
+8%
1.2m
$
Average Selling Price
+42%
66m
$
Sales Volume
Healdsburg - Volume
Closed Sales Volume
30% 40%
$26.3M $19.7M $19.8M
Below $1 Million $1 - 2 Million $ Over 2 Million
30%
< 1M
$1M - $2.0M
$2.0M and up
About
Healdsburg Healdsburg is a historic, yet vibrant community with worldwide recognition as a popular destination for visitors looking to experience first class hotels, spas, restaurants and wineries.
|
UnitsHealdsburg by Price Point Days Market Units by Priceon points 180
60
160
50
140
40
120 100
30
80
20
60 40
10
20
-
-
2014 < 1M
2015 $1M - $2.0M
$2.0M and up
Units by Price Point Below $1 Million
$1 - 2 Million
2017
2016
Days on Market
Days on Market $ Over 2 Million Santa Rosa and Windsor
/ Wine Country Q4 Market Update
Russian River - Volume 7%
Closed Sales Volume
40%
$13.4M $17.4M $2.2M
53%
<$500K
About
$500K - $1M
Below $500,000 $500,000 - $1 Million $ Over 1 Million
$1M and up
Russian River As the Russian River winds its way through Sonoma County, it creates a tranquil corridor of moving water, riverside greenery and charming towns both large and small. Rafting and kayaking enthusiasts can float the Russian River all the way to the Pacific Ocean.
|
Units by Price Market Russian River Point Units byDays Price on points 90
140
80
120
70
100
60 50
80
40
60
30
40
20
20
10 -
-
2014
2015
<$500K
$500K - $1M
Units by Price Point Below $500,000
$500,000 - $ 1 Million
Wine Country Q4 Market Update / Russian River
2016 $1M and up
2017 Days on Market
Days on Market
$ Over 1 Million
at a glance {Q4 | 2017}
russian river
{2017 v 2016}
+5%
66 Units Sold
-24%
76 Days on Market
+4%
501k
$
Average Selling Price
+9%
33m
$
Sales Volume
at a glance {Q4 | 2017}
petaluma {2017 v 2016}
-15%
111 Units Sold
+27%
96 Days on Market
+10%
812k
$
Average Selling Price
-6%
90m
$
Sales Volume
Wine Country Q2 Market Update / Petaluma
Petaluma - Volume 0%
Closed Sales Volume
28%
$64.5M $25.7M -
72%
< 1M
$1M - $2.0M
Below $1 Million $1 - 2 Million $ Over 2 Million
$2.0M and up
About
Petaluma Petaluma offers a little slice of California history to all who come to sample its Victorian delights and colorful events. The surrounding countryside has been home to farmers and ranchers for more than a century.
| Petaluma Units by Price points
Units by Price Point Days on Market 160
120
140
100
120 80
100 80
60
60
40
40 20
20 -
-
2014 < 1M
2015 $1M - $2.0M
2016 $2.0M and up
Units by Price Point Below $1 Million
$1 - 2 Million
2017 Days on Market
Days on Market $ Over 2 Million Petaluma
/ Wine Country Q4
Market Update
Sonoma Valley - Volume
Closed Sales Volume
32%
35%
$34.8M $35.9M $37.8M
Below $1 Million $1 - 2 Million $ Over 2 Million
33%
< 1M
$1M - $2.0M
$2.0M and up
About
Sonoma Valley Although world-renowned as a wine mecca, Sonoma Valley maintains the tight-knit feel of a small community. It is an area rich in history surrounded by breathtaking natural beauty.
|
Units by Price Point Days on Market Sonoma Units by Price points 140
110
120
108 106
100
104
80
102
60
100 98
40
96
20
94
-
92
2014 < 1M
2015 $1M - $2.0M
2016 $2.0M and up
Units by Price Point Below $1 Million
$1 - 2 Million
Wine Country Q4 Market Update / Russian River
2017 Days on Market
Days on Market $ Over 2 Million
at a glance {Q4 | 2017}
sonoma valley {2017 v 2016}
-1%
92 Units Sold
+11%
109 Days on Market
+10%
1.2m
$
Average Selling Price
+9%
108m
$
Sales Volume
at a glance {Q4 | 2017}
sonoma coast {2017 v 2016}
+59%
59 Units Sold
+36%
159 Days on Market
+11%
937k
$
Average Selling Price
+77%
55m
$
Sales Volume
Sonoma Coast - Volume 0%
Closed Sales Volume
43%
$23.9M $31.4M -
57%
< 1M
About
$1M - $2.0M
Below $1 Million $1 - 2 Million $ Over 2 Million
$2.0M and up
Sonoma Coast Sonoma Coast stretches many miles along the Pacific Ocean from Bodega Head up to Mendocino County. Residents enjoy access to a string of beaches, separated from the mainland and each other by headlands and rocky bluffs.
|
Units by Price Point Days onpoints Market Sonoma Coast Units by Price 70
180 160
60
140
50
120
40
100
30
80 60
20
40
10
20
-
-
2014 < 1M
2015 $1M - $2.0M
Units by Price Point Below $1 Million
$1 - 2 Million
2016 $2.0M and up
2017 Days on Market
Days on Market
$ Over 2 Million Sonoma Coast
/ Wine Country Q4 Market Update
Extraordinary Results We celebrate the notable success of our associates and clients
SEBASTOPOL
1161GratonRoad.com | Sold for $2,950,000
SANTA ROSA
1350 White Oak Drive Sold for $1,400,000 VALLEY FORD
900 Valley Ford Freestone Road Sold for $980,000 WINDSOR
8076 Leno Drive Sold for $685,000 CLOVERDALE
11 Rose Court Sold for $549,950 *in order from left to right, top to bottom
sothebyshomes.com/winecountry