CREATIVE INDUSTRIES IN ASIA
INNOVATING WITHIN CONSTRAINTS 1-2 July 2016
Designed by Siriya Jitpimolmard Printed by Bangkok University Press
Welcome to Bangkok University From the cover: Caroline Ehlert
B
angkok University is one of the oldest and most famous private universities in Thailand under the patronage of the Bangkok University Foundation. The University has operated since 1962 with A.Surat and A.Pongtip Osatanugrah’s resolution to found a non-profit private university has a center of knowledge to develop modern graduates with knowledge and practical skills to serve the country in the future. The University has made use of modern technology in teaching, as well as integrated new and appropriate theories and practices in courses so that students
can benefit and apply them in their work. All these technologies, teaching media and capabilities of both Thai and foreign faculty make the University an institution of education of academic excellence and all the knowledge from various branches of research.
Petch Osathanugrah President Bangkok University
School of Communication Arts (BUCA)
F
ounded in 1971 as the first school of communication arts at a Thai private university, the School of Communication Arts (BUCA) at Bangkok University has developed strong reputation for its rigorous curriculum, entry standards, supportive staff, and knowledgeable faculty. BUCA provides students with fully-equipped facilities and quality environment that help students enrich learning experiences beyond a typical classroom. As the biggest school of Bangkok University, over 7,500 students benefit from state of the art BUCA complex including photography laboratories, Media Production Center, Computer Graphic Zone, journalism laboratories, performing arts studios, and Black Box Theatre and TV studio with a full 4k workflow at our latest one-stop digital workflow complex. BUCA curriculum is regularly revised and approved by The Qualifications Framework for Thailand’s higher education. As of 2016, the School consists of 6 departments: Public Relations, Journalism, Advertising, Performing Arts, Radio and Television Broadcasting, and Brand Communication. Undergraduate courses are offered at Rangsit Campus (Pathumthani Province) located about approximately 40 kilometers, while postgraduate courses are offered at the City Campus.
Welcome messages Painting by: Fons Heijnsbroek
Executives
Dear participants, on behalf of the School of Communication Arts (BUCA) I welcome you to the conference. In the last years, BUCA has embarked on a range of activities to internationalize its programs and curriculum offerings. These include hosting visits to the School, organizing exchange and study abroad activities for students, offering international programs and facilitating international research collaborations. This conference is the result of Bangkok University’s internationalization policy and we look forward to keeping in touch and working with you after the conference. Dr. Peerachai Kerdsint Dean, School of Communication Arts Bangkok University
W
elcome to Bangkok University. It is our pleasure to host this inaugural conference on Creative Industries in Asia. This gathering is highly relevant for Bangkok University since it covers the three pillars upon which our institution is based: Internationalization, Creativity and Entrepreneurship. Bangkok University is proud to be the leading institution in Thailand in the formation of creative professionals and our facilities are among the most advanced in the ASEAN region. Given the importance of Creative Industries in Asia, this conference will allow everyone of us to contribute academically and professionally to the development of these industries. I hope that at the end of this conference you find opportunities to collaborate and work together. Internationalization has never been easier and if done in the right way it will benefit all of us.Thank you very much and enjoy your stay in Thailand.
Dear colleagues, the conference is a culmination of international research activities for the academic year 2015 to 2016 at the School of Communication Arts. Prior to the conference, we convened four communications seminars and a workshop on the Internationalization of Higher Education. We hope this academic gathering provides all participants with new opportunities for future collaboration.
Asst. Prof. Aunya Singsangob
Prof. Dr. James Gomez
Vice-President of Academic Affairs Bangkok University
Associate Dean (International Affairs) School of Communication Arts Bangkok University
Conference Organising Committee
Prof. Dr. James Gomez Chairman School of Communication Arts Bangkok University
Dr. Pablo Ramirez
Research Co-ordinator and Conference Organiser Master program, School of Communication Arts Bangkok University
Lect. Siriya Jitipimolmard PgD MA
Dr. Hataitip Jirathun
Asst. Prof. Dr. Ratanasuda Punnahitanond
Lect. Warin Pattarapatumthong
Asst. Prof. Dr. Pacharaporn Kesaprakorn
Lect. Tashapon Prapanont MAPS
Asst. Prof. Dr. Tanyatorn Panyasopon
Lect. Chatchawan Liwjaroen MA
Dr. Patama Satawedin
Lect. Pichika Sa-ngansak MA
Asst. Prof. Dr. Pataraporn Sangkapreecha
Lect. Thiti Sitakalin
Conference Organiser, Designer and Publisher School of Communication Arts Bangkok University
Finance and Logistics School of Communication Arts Bangkok University
Review Committee Director Doctoral program Director School of Communication Arts Bangkok University Review Committee School of Communication Arts Bangkok University Review Committee School of Communication Arts Bangkok University
Public Sector Partner
Logistic and Production School of Communication Arts Bangkok University
Logistics School of Communication Arts Bangkok University
Financial and Sponsorship Master of Communication Arts Programs Director School of Communication Arts Bangkok University Logistic School of Communication Arts Bangkok University
Logistics and Production Master program, School of Communication Arts Bangkok University
Logistics School of Communication Arts Bangkok University
Webmaster School of Communication Arts Bangkok University
Badan Ekonomi Kreatif (BEKRAF) or Indonesian Agency for Creative Economy (IACE) is a new government institution under President Joko Widodo’s administration. IACE is established on 20 January 2015 with authorities to formulate, to enact, to coordinate, to synchronize, and to implement creative economy policies in Indonesia. There are 16 (sixteen) sub-sectors of creative economy under IACE’s authority, namely games & digital application, architecture, interior design, visual communication design, product design, fashion, film, animation and video, photography, craft, culinary, music, publishing, advertising, performing arts, fine arts, television and radio. Chairman of IACE is Mr. Triawan Munaf who was appointed by President Joko Widodo on 26 January 2015.
Painting by: Fons Heijnsbroek
Academic Partners Picture by: Uschi Gehrmann
Dong-ah Institute of Media and Arts (formerly known as Dong-Ah Broadcasting College) is a technical college in South Korea specialized in training professionals in the fields of media design, production, and communications. The campus is situated in Samjuk-myeon, Anseong City, Gyeonggi province, South Korea. The name has been changed to Dong-Ah Institute of Media and Arts as January 15, 2007.
Founded in 1924, the school has been recognized by The Associated Press and U.S. News & World Report for excellence in instruction and research in the fields of journalism and mass communications. The program was recently recognized as a Center of Excellence by the Ohio Board of Regents, and has attracted more than $54 million in grants, awards and investments. The School of Journalism is accredited by the Association for Education in Journalism and Mass Communication.
The University of Nottingham Malaysia Campus is an overseas campus of the University of Nottingham. The university is situated in Semenyih, Selangor, a town part of Greater Kuala Lumpur, Malaysia. The university has been ranked as “excellent” or tier 5 in a scale of tier 1-6 and is classified as a private institution, by the Malaysian Ministry of Higher Education. The Malaysia campus was the first campus of a British university in Malaysia and one of the first to open outside Britain thus earning the distinction of the Queen’s Awards for Enterprise 2001 and the Queen’s Award for Industry (International Trade).
Creative Industries in Asia Innovating within Constraints
C
reative industries in Asia are growing exponentially. Their rise has historically been from an environment beset with cultural, financial, legal and technical constraints. In order to side-step the many challenges present in their respective home countries, creative industries have had to innovate and they have done so with good success. As a result, creative industries throughout Asia have not only increased their output in recent years but are also being consumed by a population with higher levels of disposable income. The creative and cultural industries in Asia run the gamut from music compositions; books; painting and art; live performances; films; television dramas and game shows; sculpture; video and computer games; industrial design; marketing, advertising, and public relations; information and communication technologies; digital and social media applications; tourism and hospitality; and other highly imaginative endeavors.
Given these developments in the arts, governments in the region have come to realize the financial potential of this industry and have moved to harness the creative economy for their broader agenda of growth. The arts have also been embraced by the tertiary sector which is increasingly moving into educating for the creative industry. Here, technological developments have given creative industries in the region a new edge. Businesses are also coming forward to invest in projects that result in increased revenue. However challenges remain. These range from the legal and policy dimensions that cover areas of copyright and piracy; freedom of expression and censorship; technology and knowledge transfer; and government funding for the arts to private investment and social accountability. School of Communication Arts will host the first Bangkok University International Communication Conference, “Creative Industries in Asia: Innovating Within Constraints� to be held at the Rangsit campus 1-2 July 2016.
School of Communication arts Bangkok University
Conference Themes 1. Creative industries in Asia and their key constraints and challenges 2. Governmental policies and regulation vis-avis creative industries in Asia 3. The role of tertiary institutions and education for the creative industries 4. Freedom of expression and creativity constraints in the arts 5. ICTs and their impact on the creative industries 6. Funding and business models for the creative economy 7. Ethicality and social accountability of creative industries in Asia 8. Other related fields The conference welcomes submissions of original research from post-graduates, early career researchers as well as established scholars.
Cultural Performances The conference will feature two cultural performances. First, to greet the guests and participants, the “greeting dance or a dance to bless�, Rum Auy Porn or Fon Rum, will be featured during the Welcome Dinner on 30th July 2016. Second, on 1 July 2016 during the Conference Dinner, Seung, a Thai dance with quick traditional folk song, will be performed to match the causal atmosphere of the dinner.
Keynote speakers
Prof. Dato’s M. Othman Professor Dato’ Mazlan Othman attended University of Otago in New Zealand on a Colombo plan scholarship, earning a Bachelor of Science in 1975. She then joined the National University of Malaysia (UKM) as a tutor, but negotiated an extension to her scholarship and returned to Otago, earning her Ph.D. in physics in 1981 - the first woman to do so since the University was founded in 1869. In 1993, Professor Othman was named director general of the Space Science Studies Division in Malaysia where she launched a micro satellite program. In 1999, Kofi Annan, Secretary General of the United Nations, appointed her Director of the United Nations Office for Outer Space Affairs (UNOOSA) a post she kept until 2002 when she returned to Malaysia to take care of the Malaysian National Space Agency. In 2007 Professor Othman was reappointed as Director of UNOOSA by Secretary General Ban Ki-Moon where she deals with issues of international co-operation in space, prevention of collisions and space debris, use of space-based remote sensing platforms for
sustainable development, co-ordination of space law between countries, and the risks posed by near-earth asteroids, among other topics.
Prof. Sanggil Lee Professor Sanggil Lee graduated from Seoul National University in 1981. After obtaining his master degree in 1983, he joined KBS -public broadcasting company, and worked for the division of technical research institute until 2011. He received his Ph.D. degree from Seoul National University in 1994. He has served as a visiting researcher at the research laboratories of NHK -national broadcasting company, Japan in 1995 and ATTC -Advanced Television Test Center, United States in 2001. Currently Professor Lee is a lecturer at Dong-Ah Institute of Media and Arts (DIMA). His interests are digital broadcasting, smart media and UHDTV.
Ari Juliano Gema Ari Juliano Gema is currently the Deputy Chairman on Intellectual Property Rights Facilitation and Regulation of IACE. Before joining IACE, he was a senior lawyer of Assegaf
Hamzah & Partners, one of Indonesian largest lawfirms in Asia. He has a wealth of experience advising both domestic and international clients in a wide range of industries and sectors, especially in telecommunications, information technology and intellectual property rights (IPR) fields. He also was the Project Director of Creative Commons Indonesia which has duties to promote and support implementation of copyright and creative commons license in Indonesia for maximum access to knowledge. He is an active speaker on IPR in numerous events, and has a particular interest in disseminating information on IPR among small business and educational institutions. Nowadays, he is a mentor on IPR of the Founder Institute, the world’s largest early-stage startup accelerator.
Conference’s Program
30 June 17.00
Welcoming Speech by Prof. Dr. James Gomez Associate Dean (International Affairs) School of Communication Arts
17.15
Cultural Performances and Cocktail
The Chaiyapruek, 14th Floor Building 9, BU City Campus
1 July 07.30
Departure to Rangsit Campus
Admission Building, BU City Campus
08.00
Registration
Tourism Tower 5 th Floor, BU, Rangsit Campus
09.00
Welcoming Remarks: Dr. Aunya Singsangob, Vice-President of Academic Affairs Bangkok University
09.10
Dr. Peerachai Kerdsint, Dean School of Communication Arts Bangkok University
09.15
Keynote Speaker 1: Prof. Dato’ Mazlan Othman, Malaysia
10.00
Coffee Break
10.30
Session 1
12.00
Lunch Break
13.30
Session 2
15.00
Coffee Break
Tourism Tower BU, Rangsit Campus
13.30
Session 2
15.00
Coffee Break
15.30
Session 3
17.00
BU Tour Visit to BUCA Communication Complex
Tourism Tower BU, Rangsit Campus
Ground Floor Tourism Tower BU, Rangsit Campus
Evening Program
18.00
Culturual Performances
Thai House BU, Rangsit Campus
18.25
Dr. Siriwan Ratanakarn, Vice President for International Affairs Bangkok University
BU Restaurant, Rangsit Campus
18.30
Keynote Speaker 2: Mr. Ari Jiuliano, BEKRAF, Indonesia
19.00
Dinner
20.00
Departure to City Campus
2 July 07.30
Departure to Rangsit Campus
Admission Building, BU City Campus
09.00
Keynote Speaker 3: Professor Sanggil Lee Dong-Ah Institute of Media and Arts South Korea
Tourism Tower 5 th Floor, BU, Rangsit Campus
Conference’s Program
10.00
Coffee Break
10.30
Session 4
12.00
Lunch Break
13.30
Session 5
15.00
Coffee Break
15.30
Session 6
17.00
Departure to City Campus
Ground Floor Tourism Tower BU, Rangsit Campus
18.30
Conference Partners Meeting [by invitation only]
The Chaiyapruek, 14th Floor Building 9, BU City Campus
Tourism Tower BU, Rangsit Campus
BUCA
CREATIVE INDUSTRIES IN ASIA
INNOVATING WITHIN CONSTRAINTS 1-2 July 2016