Coca Cola vs. Pepsi
By Noan Fesnoux
Coke ●
Sweet
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Sticky
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Bad for your health
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Delicious
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Secret Ingredients
Pepsi ●
Sweet
●
Sticky
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Bad for your health
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Delicious
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Secret Ingredients
So what is different between them? Let’s look at their unique company histories....
Coca Cola Corporate History ●
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Started in Atlanta during Prohibition Original formula created as a tonic First international coca cola plant in Cuba Recipe is a secret... no patent!
Pepsi Cola Corporate History ●
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Started as a cure all tonic for “peptic ulcers” and other things Grew considerably at first Company crashed after bad sugar made bottles explode on shelves
Coca-Cola Re-imaging ●
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Gained new image as a decadent treat Created classic bottle shape Created image of Santa Claus
Pepsi Cola Rebranding ●
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New image – the Working man’s drink Coca Cola was for the Living room – Pepsi was for the kitchen Slogan: “Twice as Much for a Nickel too”
Cola Wars ●
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Coca Cola tried to sue Pepsi, but lost Pepsi put out the first “Singing Commercial” World War II – Coca Cola Letter from a GI After this, the Cola companies attached themselves to global conflict.
The True Cola Wars ●
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Coca Cola was sold to both Allies and Axis Coca Cola paid to make bottling plants overseas War from the US are preceeded by cola deals.
Politics ●
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Pepsi started to bribe politics (McCarthy) Coca Cola Presidents (Roosevelt, Kennedy, Carter, Johnson) Pepsi Presidents (Nixon, etc.) Pepsi became the cola of the Soviets (perhaps started detente)
Advertising ●
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Pepsi branded itself as for the “young generation” “Come Alive with Pepsi” Coca Cola got into olympic advertising
Cola Summary ● ●
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Both cola companies are now multi-nationals Both cola companies have used US imperialism to expand their corporate empire Coca-Cola started as the first cola drink Others followed, but only Pepsi has reached the same level as coke Both have manipulated international relationships to benefit their companies.