Coke Vs. Pepsi

Coca Cola vs. Pepsi

By Noan Fesnoux

Coke ●

Sweet

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Sticky

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Bad for your health

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Delicious

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Secret Ingredients

Pepsi ●

Sweet

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Sticky

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Bad for your health

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Delicious

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Secret Ingredients

So what is different between them?

Let’s look at their unique company histories....

Coca Cola Corporate History ●

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Started in Atlanta during Prohibition Original formula created as a tonic First international coca cola plant in Cuba Recipe is a secret... no patent!

Pepsi Cola Corporate History ●

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Started as a cure all tonic for “peptic ulcers” and other things Grew considerably at first Company crashed after bad sugar made bottles explode on shelves

Coca-Cola Re-imaging ●

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Gained new image as a decadent treat Created classic bottle shape Created image of Santa Claus

Pepsi Cola Rebranding ●

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New image – the Working man’s drink Coca Cola was for the Living room – Pepsi was for the kitchen Slogan: “Twice as Much for a Nickel too”

Cola Wars ●

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Coca Cola tried to sue Pepsi, but lost Pepsi put out the first “Singing Commercial” World War II – Coca Cola Letter from a GI After this, the Cola companies attached themselves to global conflict.

The True Cola Wars ●

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Coca Cola was sold to both Allies and Axis Coca Cola paid to make bottling plants overseas War from the US are preceeded by cola deals.

Politics ●

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Pepsi started to bribe politics (McCarthy) Coca Cola Presidents (Roosevelt, Kennedy, Carter, Johnson) Pepsi Presidents (Nixon, etc.)

Pepsi became the cola of the Soviets (perhaps started detente)

Advertising ●

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Pepsi branded itself as for the “young generation” “Come Alive with Pepsi” Coca Cola got into olympic advertising

Cola Summary ● ●

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Both cola companies are now multi-nationals Both cola companies have used US imperialism to expand their corporate empire Coca-Cola started as the first cola drink Others followed, but only Pepsi has reached the same level as coke Both have manipulated international relationships to benefit their companies.