New brand guideline with POP guideline, store interior guideline and supergraphic guideline is created to match the brand new target audience - young lady.
The inspiration for Tom N Toms Coffee is Korean industrial Loft Style with providing a room of communication.
The target audience is youth female (ages 15-24), so the lettering style appears to the modern and girlish logo trend. It also helps emphasise the hand-made, trendy and humanistic values of the brand.
