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SIUSLAW NEWS |BUSINESS QUARTERLY | JANUARY 6, 2018

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Business Quarterly Greater Florence Area

Restoring Marilyn Florence’s The Archives LLC restores the Milton Greene collection to its original beauty

By Jared Anderson Siuslaw News

photographer anymore.”

But to restore the images, Greene had to jump head he photographs of Marfirst into the digital world. ilyn Monroe needed The problem? He didn’t know help. It’s not that they what he was doing. had been poorly cared for “I’m really an old-fashover the decades — they had ioned photographer who has been stored with meticulous darkroom training,” he said. care. Their condition was an “My background is printmakinevitable byproduct of time. ing. I can look at the picture The deep red lips of the acand know what it needs, but tress had faded. The platinum I can’t necessarily do it. The blond hair was riddled with restoration is very time conscratches. Mildew spots covsuming, and I don’t have the ered the iconic beauty mark. patience for it.”

But after thousands of hours This is where the team at and years of work, the crew at The Archives comes in — the Florence-based business James Penrod, Shawn PenThe Archives restored thourod, Rob Welles and Stephen sands of Milton H. Greene’s Jones. photographs of Monroe, The first part of the process along with other Hollywood is scanning the original phoroyalty from the golden age tograph into The Archive’s PHOTOS COURTESY OF THE ARCHIVES’ MILTON H. GREENE COLLECTION of film. computer system, which is Photographer Milton H. Greene took hundreds of photos of actress Marilyn Monroe. Many of the iconic images needed special The crew’s latest achievedone by James. restoration — a mission that became his son Joshua Greene’s business, The Archives LLC. ment is “The Essential MarThe youngest of the group, ilyn by Milton H. Greene,” an about the book often involve his time.

Sinatra to Audrey Hepburn. His that was getting cut on the bud- James came with no formal eduinternationally-released tome of own personal history with the Greene started The Archives Monroe collection holds more get. All the advertising and all cation in computers or photogramore than 250 images, 100 of actress. for a number of reasons, first and than 4,000 photographs, which the clients I had in food, home phy, which he views as a positive. which have never been released “I feel like my non-backWhile Greene spins a tale of foremost to protect his father’s Greene has spent decades restor- furnishings and architecture publicly. the legendary Monroe with en- legacy. ing. went digital. I looked at that re- ground in photography has aidThe photographs were taken thusiastic panache, he is also “Knowing he had died, and But it wasn’t just the resto- ality and said, ‘No, I’m not do- ed me,” he said. “I don’t have my

by The Archives owner Josh- proud to discuss the process that thinking that all his pictures ration project that got Greene ing this.’ If I’m going digital, I’m own ideas on how things are supua Greene’s father, Milton, a brought her iconic images back had faded away in his lifetime,” into the business. going to do it my way. I’m going posed to be or how I think things world-famous photographer best to life.

Greene said, “was an emotional “I was also tired of doing pho- to live in the country with a nice should be. ‘By the book’ doesn’t known for his work with MonWith a regiment of four em- draw.” tography,” he said. “Photogra- quiet place. I want to focus on always work. You have to figure roe, who was a close friend of the ployees, The Archives took on Milton shot hundreds of thou- phy was going digital, and my what I do and run the compa- out ways to get things from the Greene family. In fact, Greene the daunting task of cleaning up sands of images in his lifetime, specialty was location photog- ny. I want to save photography screen to page.” said questions usually posed him the photographs one picture at a covering celebrities from Frank raphy. That was the first thing instead of being a commercial See ARCHIVES page 3

T

Siuslaw News’ Business Quarterly is a new way to highlight local businesses and economic development updates. It will be published seasonally in January, April, July and October. To advertise, call 541-997-3441. To submit, email pressreleases@thesiuslawnews.com.

JANELL EARLEY, BROKER

STEVE EARNSHAW, PRINCIPAL BROKER

DESIREE JOHNSON, BROKER

DALE SAARI, PRINCIPAL BROKER

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ALLAN MUIR, BROKER

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LAURA WILSON, BROKER

PHIL WILSON, BROKER

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Philwilsonrealtor1@yahoo.com

Windermere Real Estate/Lane County 1625 12th Street, Florence, Oregon

ELLIOTT WOOD, MANAGING PRINCIPAL BROKER 541-465-8123 ewood@windermere.com

MATT R. POWELL, GENERAL MANAGER 541-465-8100 mattpowell@windermere.com

541-997-5926 windermere.com

2 SIUSLAW NEWS | BUSINESS QUARTERLY | SATURDAY, JANUARY 6, 2018

Your business as a destination

The recent visit of the Small Business Revolution Main Street team to our fair city has in many ways clarified and crystallized an economic truth that is never truer than when it is uncovered in a rural area like ours — our small businesses really do need each other, even as we compete for our piece of the proverbial pie.

Especially in an area like the Siuslaw region, we will do better if we understand we are not just marketing our individual businesses, we need to be part of marketing a destination —making Florence and the surrounding communities a great place to visit, to shop, to play, to work, to live.

Our business community is a complex economic ecosystem, and in rural America we truly are more collaborators than competitors, and we do best when we remember that.

Have you ever noticed how fast food chain restaurants tend to cluster? Where there’s a Burger King, a McDonald’s will surely follow … along with a Subway, a Pizza Hut, etc.

How does this make sense?

Macroeconomics and game theory provide an answer, and validate the decisions these huge chains make. As a small business, it is a temptation to focus only on profit (and clearly, we need to make a profit to survive in the long-term), but

these chains are playing a longer game, focused on market share and — most importantly — on increasing the size of the overall market. They may have a smaller piece of the pie, but they’ve managed to bake a much larger pie as customers begin to think of these clusters of restaurants as a meal-time destination.

President John F. Kennedy, in an address in Frankfurt, Germany, on June 25, 1963, noted, “As they say on my own Cape Cod, a rising tide lifts all the boats. And a partnership, by definition, serves both partners, without domination or unfair advantage. Together we have been partners in adversity — let us also be part-

ners in prosperity.”

Those words still ring true, here in Florence, Ore., in 2018.

Our Florence Area Chamber of Commerce operates on this essential economic truth. The chamber works, not only for its individual members (and it certainly does that well), but also for the entire community, slowly but surely building our reputation as a destination, with ripples of economic benefit that touch every sector of our common life here in the Siuslaw region.

— Submitted by Russ Pierson, Dean of Lane Community College Florence Center and President-Elect of the Florence Area Chamber of Commerce

Waterfront Depot rated in top 10 seafood eateries Another nationally-read blogger has discovered Florence and boasts to readers about one of the area’s iconic restaurants.

Writing for the widely-read website, OnlyInYourState.com, a listicle (list-article) site that ranks select “best-of ” experiences, author Tessa Metcalf reports on Oregon’s famous seafood scene. In “These 13 Restaurants In Oregon Have the Best Seafood EVER” (OnlyInYourState.com/Oregon/or-seafood), Metcalf enthuses over her

discovery.

“Boy oh boy, Oregon truly has some of the best seafood in the country. From wild salmon and halibut to crabs and oysters, Oregonians are lucky to have such a plethora of local, amazingly fresh seafood,” writes Metcalf.

She found 13 Oregon seafood-oriented restaurants worthy of mention, stating they are the “best of the best, serving up mouthwatering plates heaped with fresh-caught perfection,” and that “The coast is especially

renowned for its amazing seafood, so it’s no surprise that the majority of these eateries are ocean-side.”

Coming in at number nine on the list is Florence’s own Waterfront Depot in Historic Old Town.

Metcalf reports that Waterfront Depot “is a lovely restaurant in Florence with amazing dishes such as Crab Encrusted Alaskan Halibut, Dungeness Crab Caesar Salad, Seafood Linguine and more.”

“We’re always thrilled to see national recognition for our chamber members,” says Bettina Hannigan, executive director of the Florence Area Chamber of Commerce. “Marianne Brisbane is a world-class restaurateur and Waterfront Depot is such a highly regarded destination for locals and visitors to our area.”

For more information on where to dine, shop, play, or stay in Florence, visit Florence Chamber.com/Adventures.

Oregon Pacific Bank adds new talent to corporate team Oregon Pacific Bank is proud to announce the addition of Amber White and Kate Salyers to the bank’s corporate team.

White will be assuming the role of executive vice president and chief financial officer as the bank’s current CFO Joanne Forsberg retired at the end of December after 19 years of service. Salyers will be filling the position of senior vice president and credit administrator to assist with the bank’s growing lending needs.

“We consider ourselves very lucky to add such talent to our local banking team,” says Ron Green, President and CEO of Oregon Pacific Bank. “Amber and Kate join us with many years of experience and great enthusiasm. Both are looking forward to continuing their careers with a local community-based bank, to deliver excel-

lence to their clients through relationship banking and local decision making.”

White is a proud Oregonian, graduating from Oregon State University with a B.S. in business administration in 2006.

She joins Oregon Pacific Bank after seven years of experience with Pacific Continental Bank, where she recently worked as vice president and controller, overseeing the company’s financial and regulatory reporting.

White has previous experience as the controller for Citizens Bank in Corvallis and as staff accountant for the Eugene office of Moss Adams, LLP, where she earned her CPA license in 2008.

White is passionately involved in the banking industry, and has been a member of the Oregon Bankers Association (OBA) Financial Officer and Accounting Roundtable Com-

mittees since 2008. She enjoys spending time with her family and actively volunteers for the Food for Lane County’s snack pack program.

Salyers earned a B.S. in business administration and economics from the University of Oregon. Prior to joining Oregon Pacific Bank, she enjoyed an extensive career at Pacific Continental Bank where she was employed in various positions since 2004, including commercial banking officer, and most recently senior vice president and special assets manager. Salyers completed the OBA Executive Development Program in 2016 and has been on the OBA’s Lending Committee since 2012.

Salyers enjoys spending time with her family and helping the local community. She has been on the board of directors for

Eugene Active 20/30 since 2009 and is an MBA Student Mentor and Guest Speaker for the University of Oregon. She has also been a Meals on Wheels delivery driver since 2015.

You can learn more about Oregon Pacific Bank and its local employees by visiting www. opbc.com or calling 800-9977121.

Group’s support and contributions to the Florence Area Chamber of Commerce.”

The Florence Chamber offers its membership various networking opportunities with peers, government officials and business leaders. Members receive timely, relevant information so that they may be kept informed; professional development workshops and seminars so that they may gain valuable knowledge and skills

to help them succeed; and policy and communications expertise to assist them in advocating their positions and business interests.

“The chamber is part of providing the resources for businesses to grow. And the businesses support the chamber. It’s a circle,” Hannigan said.

For more information about joining the chamber, visit f l o r e n c e c h a m b e r. c o m / chamber/join/.

Executive Vice President and Chief Financial Officer Joanne Forsberg retired on Dec. 22, 2017, after 19 years with Oregon Pacific Bank.

Forsberg was hired on May 17, 1999, by Tom Grove as controller for the bank’s accounting department.

She came to the bank with an extensive career in finance, having 14 years of experience as a Certified Public Accountant prior to working in the banking industry.

She completed her B.S. degree in business with an emphasis on accounting from Portland State University. Her career path before joining Oregon Pacific Bank covered accounting and auditing experience in both public practice and the private sector.

In 2001, Forsberg was promoted to the position of EVP, Chief Financial Officer at Oregon Pacific Bank, which she would hold for the next 16 years until her retirement.

In December 2007, she was the recipient of the bank’s very first Annual Chairman’s Award, in recognition of many years of outstanding dedication and commitment to Oregon Pacific Bank.

Always supportive of the Florence community, Forsberg has served as a member of the governing board of Peace-

COURTESY PHOTO

Joanne Forsberg Health Siuslaw Region, and is an active member of the philanthropic organization Delta Gamma.

“Joanne has been a great friend and mentor to myself and her colleagues,” says Ron Green, President and CEO of Oregon Pacific Bank. “On behalf of all of us at Oregon Pacific Bank, we want to pass on a heartfelt thank you to Joanne, for your 19-year commitment to Oregon Pacific Bank. You have left behind a legacy that will be with us forever.”

Forsberg’s vacancy will be filled by Amber White, who comes to Oregon Pacific Bank after seven years of experience at Pacific Continental Bank, where she previously worked as vice president and controller, overseeing the company’s financial and regulatory reporting.

For more information about Oregon Pacific Bank, member FDIC, visit www.opbc.com.

BOYS & GIRLS CLUB of Western Lane County

1601 15th Street • Florence, OR 97439 541-902-0304 Great Futures Start Here

Volunteer Get involved

Florence Food Share provides food to those who are hungry in our community. If you have four hours a week available, we are in need of volunteers to staff our Front Desk and also act as Guides as clients walk through the pantry.

Please call our volunteer coordinator, Ivy Medow, @ 541-997-9110 (Monday – Friday, before noon) to learn more about volunteering. info@ lorencefoodshare.org 2190 Spruce Street.

Chamber gains new distinguished sponsor

Florence Area Chamber of Commerce has gained a new distinguished sponsor, Turell Group.

Turell Group is a marketing, public relations and digital strategy company located in Eugene, Ore. The company designed and maintain the chamber’s website, florencechamber. com.

Chamber Executive Director Bettina Hannigan said, “I am thrilled to welcome Turell Group to our prestigious group of distinguished sponsors. Distinguished sponsors are just that, their generous support contributes to chamber events and operations.”

She added, “The purpose of the chamber is to help our members develop their business.”

In this case, a partnership with Turell Group helps the chamber in its efforts to connect with members and people outside of the area.

Florence Area Chamber of chamber offers memberships from $125 for associate members to $2,500 for distinguished partners, with tiered membership advantages. Corporate underwriters contribute $10,000 per year.

“Being a sponsor comes with a plethora of benefits including premier placement on the website and inside the Visitors Center with video presentation and materials, weekly e-blasts, printed directory recognition, promotional material placement in relocation and visitor information packets distributed over 500 times per year, and newspaper and radio advertising, just to name a few,” Hannigan said. “The chamber is honored to receive Turell

Joanne Forsberg retires after 19 years with Oregon Pacific Bank

Donate Do your part and volunteer today to help support these local non-proft organizations in our community!

Volunteers needed for new home construction, home repairs, general office work, public relations and program administration. Join an operating committee and help Habitat help others!

Call 541-902-9227 or e-mail to florencehabitat@gmail.com Office located at 2004 HWY 101, Florence

Assisting those in need in our Community.

Free Hot Meals Mon-Wed-Fri 12:30 AM - 1:30 PM

HELPING HANDS COALITION

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(541) 997-5973 Plants • Flowers Soil • Rock • Bark Pavers • Gravel Shrubs • Compost

Florence Tech Solutions • Smart TV Setup • Virus Malware • Cloud/iCloud • Email Setup • Tutoring • iPad, iPhone, MAC • Universal TV Remote • Sound Bar Setup

• Smart Phone | Tablet • Monthly Computer Tune-Up • Streaming Setup (Roku, Firestick) • Printer Scanner • Social Media Eduation • Website Design

541-991-3705 Owner | Technician info@Florencetechsolutions.com

Mon-Fri 9am-4pm • Closed Sat & Sun 1431 Bay Street (Old Town)

New Life Lutheran Church, 2100 Spruce St, next to Foodshare, Call 541-997-5057 to Volunteer

Get involved Donate Do your part and volunteer today to help support these local non-proft organizations in our community!

Meals on Wheels are available to people over the age of 60 who cannot get out much due to illness or advanced age and who are not eating properly, regardless of income. Cafe 60 is available for those who prefer to make new friends in a dining room setting.

1570 Kingwood • PO Box 2313, Florence

541-997-5673 laneseniormeals.org Operating Monday, Wednesday and Friday

Saving men one PSA test at a time.

541-997-6626 maribob@oregonfast.net Someone to talk to... who understands!

To include your organization in this directory, please call us @ 541-997-3441

SIUSLAW NEWS | BUSINESS QUARTERLY | SATURDAY, JANUARY 6, 2018 ARCHIVES from page 1 James was hired for his ability to quickly learn and adapt, and he put those skills into how to digitize the photographs. He started with using a video camera, held above the photograph, taking images of individual portions of the picture and putting them together in the system.

“It took time and didn’t look very good,” James said.

From there he moved to digital cameras, and finally onto big scanners. He is also the archivist of the group.

“We get a lot of calls from magazines or researchers, asking if we have ‘this person from this year,’” Shawn, The Archives office manager, said.

“He’s who you go to. He knows the collection. His eyes have seen every single picture Milton took.”

Throw out a name and James will be able to pinpoint if the photograph exists. Are there any photographs of 1950’s film noir star Alan Ladd?

“No,” James said. “But Cheryl Ladd has some pictures. They’re in a group of other celebrities, not by herself.”

It should be noted that James hasn’t even seen most of the films these actors are in. He knows the names, but many times not the context. This helps distance himself from the “wow” factor that many other archivists could get caught up in. They’re simply photos that need to be printed well.

“I watched Cannonball Run and came to learn there’s famous people in that movie,” he said.

Welles laughed at that, saying, “There’s even famous people in Cannonball Run 2.”

Welles has family roots in Florence, when his parents moved to

3

there. But in our case, we’re actually going back and restoring what was once there.”

After Welles and Jones finish their initial “rough draft” of the restoration, they bring it to Greene, who reviews the coloring and quality, then gives it back to the two to change.

A back and forth commences until the photograph is pitch perfect.

It’s then sent to James for printing.

“He has a more critical eye to see how those results are translated,” Greene said. “How my color and my layers of color work. Or how my edges are working and what the grain looks like. Do I need to go back and do different diffusion? Whatever I’m doing, he’s double-checking all of us.”

PHOTOS COURTESY OF THE ARCHIVES’ MILTON H. GREENE COLLECTION Once it’s set, the print is It takes a whole team at The Archives to restore Milton H. Greene’s Marilyn Monroe photos to their former glory. sent out. That’s where Shawn Jones has since ditched the big comes in. He takes care of the litthe area in 1986. He had been the there are 400,000 pictures up- decided we were going to sell everything we owned and move to glasses and gone digital, an evolu- erary and general business of The tech support manager for Kinko’s loaded into the system.

“It tracks all of our products,” Ecuador. So we literally sold ev- tion in technique that some have Archive. for a number of years.

“I started with Josh in 2000,” “I’m much more of a comput- Greene said. “All our prints. Ev- erything down to the floorboard. criticized, particularly when it er geek than a photographer, al- erything. You can track the image We had everything down to four comes to celebrity photography. Shawn said. “Actually, this is my though I’ve always enjoyed pho- and all the information related to backpacks. We decided to come A famous Rolling Stone picture second stint with him. My first the image. He custom designed to Florence before we made the of singer Katy Perry had her stint here, I started off doing restography,” he said.

That enjoyment of photog- all the fields for us to capture that break. And then my wife bought skin smoothed over, her thighs toration and printing. Just whata house. I’ve been here ever since.” thinned, her hand modified and ever Joshua needed. But mostly raphy is what led him to meet information.”

Welles also designed websites Having worked with image res- several moles removed. “Photo- Photoshop and printing.”

Greene.

But his real love was writing. At “I first came to him as a client for The Archives, but these days toration for a number of years, shopping” someone is a derogaone time, he reported on sports for a huge panorama of Old Town he’s cleaning up the pictures Jones has an intimate knowledge tory term. of how time can ravage a photo“People make those comments and features for the Siuslaw News, which I had taken 13 years ago,” themselves through Photoshop.

He does this by creating hun- graph. about Photoshopping and image before he became the assistant to Welles said. “That’s actually nine “Over the years, pictures get too much,” Jones said. “What peo- the City Manager. different images that were man- dreds of “masks” on the photo“I was getting burned out on ually put together in Photoshop. graph. A mask is akin to a jigsaw mildew spots or grains of hair or ple don’t realize is that every phoThe camera didn’t have a panora- puzzle piece. The piece may have dust that actually get embedded tographer who knows anything government work,” Shawn said. a picture of an eyelash. Another in the emulsion of the film, or on has spent time in the darkroom. “Josh needed some organizama button as it does now.”

The photograph is displayed at piece would be an eyebrow. In- the surface. And no matter how I spend hours getting the picture tional help here, and asked me to the Siuslaw Public Library now. terlock 100 other pieces, and you clean the scan can be, there’s al- with the lighting the way I want it, come over and manage the busihave the face of Marilyn Monroe. ways going to be some elements then I get into the darkroom and ness side. I make sure bills are beThe work impressed Greene.

Welles breaks the Monroe pic- that need to be cleaned up. White say, ‘Yuck. That’s flat, that’s not at ing paid and prints are going out.”

“I swept him up as fast as I ture into masks so he can manip- dots, we need to make them all what I saw.’ And then I’ll put a Shawn does get to stretch his could get him,” he said.

Welles’ primary job was to ulate each piece without changing black. They’ll be a beautiful color filter or dodge and burn some ar- creative skills along the way — he image, but there’ll be a hairline eas. We’re not doing anything that wrote the text in “The Essential build the complex databases that the whole puzzle.

“So, you can change the image through it. We have to repair that photographers haven’t done for a Marilyn.” would house all the images James But it’s the business side of hundred years. It’s just the tools entered into the system. All told, of the iris without changing the and make it seamless.”

When he started restoring pic- we have to deal with are different.” things traversed by Shawn that white of the eye,” he said. “A lot of this is really tedious. I mean, tures years ago, he would do it But that kind of artistic manip- takes an entirely different creative there’s tiny bits of dust. You look manually, retouching them with ulation is not what The Archive’s skill. at something at literally a pixel a brush and “wearing big funky is doing. Welles believes that it’s The skill is dealing with the level. And going through each glasses.” absolutely true that people use myriad of changes the industry One of the most interest- digital imaging too much, as in is going through. Internet piracy, pixel takes a lot of concentration and focus. It can be very tiring to ing things he saw was how the the case of Katy Perry. international export issues and do. It has to be done with exact- techniques for retouching had “But in this case, because the the 2008 financial crash are just ing detail. It’s a great intellectual changed over the years, and how photo is so deteriorated so much, some of the bureaucratic issues he could see that progression in you can no longer see the original Shawn faces. challenge.”

Welles isn’t the only restoration the photographs.

And then there’s the more philfilm,” he said. “Because of Photo“Every time I work on an im- shop, we’re able to recreate some- osophical questions. What is the technician at The Archives. Since last year, Stephen Jones has been age, I find evidence of someone thing into what it once was, in- audience for high-end prints in who has actually gone in and at- stead of creating it into something the age of social media? How will restoring images as well.

“My wife and I had a docu- tempted the dot method,” Jones we think it should be. Which is a people view them? Will the world mentary photography business said. “You’re looking at the his- big difference from how people of prints become obsolete? for many years,” he said as to tory of retouching it while you’re are critical of Photoshop, which In next week’s issue of the Siuhow he came to Florence. “We using these modern techniques.” is your changing something you slaw News, The Archives crew shot into something that’s not delves into these questions.

Let me Showcase your property. City of Florence continues

business-centered website

Melody Beaudro Principal Broker 541 991-2151

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Upcoming Special Promotions in the Siuslaw News January Winter Home & Garden Wedding Guide Winter Menu Advertising Coupon Books

February

March

Valentine’s Gift Guide

Charm Trail Kick Off

Shop Local Florence

Salute to Non-Profits

Business Profile & Relocation Guide

Spring Auto Care Florence Home & Garden Show

For more information on these opportunities to showcase your business contact:

Located on the Oregon coast, Florence is a modern and forward-looking city whose people know a striving business economy is at the heart of making a great living community. The website florencebusiness.org is here to help people start, locate or grow their businesses in “Oregon’s Premier Coastal City.”

These are some of Florence’s features: • $2 million in new urban development • 4G cellular network • Fiber high-speed internet • Energy Costs • Commercial electricity rates are 28 percent less than the national average • Residential electricity rates are 34 percent less than the national average • Industrial electricity rates are 39 percent less than the national average • Low property taxes • 5-minute average commute • 1 hour drive from Eugene • 600 businesses and counting.

More than 8,000 people make Florence and the surrounding areas their home, as it is a great place to live year-round, with plenty of activities, a well rated high school and a branch of Lane Community College.

Florence is “A City in Motion,” with economic development as a key component of the city’s workplan.

An active and engaged city council, capable and well-trained staff, willing local and regional partners and a community eager to support its businesses are all part of the recipe of creating an ideal climate to locate, grow or start a business.

In addition, the State of Oregon, Lane County and Florence offer key incentives for businesses interested in opening or relocating. Businesses will find that Oregon has designed its tax codes to attract and retain companies. As a result, Oregon state tax structures rank in the top cohort of the nation for business-friendly tax structure.

The Florence Enterprise Zone provides two to three years of tax exemption on site and building improvements for manufacturing and production businesses that increase employment and compensate new hires at a higher than average wage. This exemption is also extended to lodging, unlike many other Enterprise Zones in Oregon.

Visit florencebusiness.org for all your business needs, or visit ci.florence.or.us.

Invest in Florence by banking locally!

148 Maple Street • PO Box 10 • Florence, OR 97439 (541) 997-3441 fax: (541) 997-7979 thesiuslawnews.com

Siuslaw News

member

541-997-7121 opbc.com

@OregonPacBank

4 SIUSLAW NEWS | BUSINESS QUARTERLY | SATURDAY, JANUARY 6, 2018

BUSINESS BEAT 541-997-3128 290 Highway 101, Florence, OR 97439 www.FlorenceChamber.com www.facebook.com/florenceoregon www.twitter.com/FlorenceOrCoast

January 6, 2018

Welcome to the Chamber!

DISTINGUISHED SPONSOR Turell Group 800 Willamette Street, Ste 770 Eugene 541-685-5000 Turell Group excels at connecting you to your customers. turellgroup.com BUSINESS PARTNERS Beauty by Delivery Day Spa 508 Kingwood 541-337-5978 Welcome to Luxury, Wellness, & Beauty beautybydeliverydayspa.com Dan Hankins Service Florence 541-590-3066 Commercial Appliance Repair & Installation In Town Vacation Rental Florence 541-999-2948 Seasonal Vacation Rental and Short Term Rental Off Season Oregon Eye Consultants 2002 Hwy 101 541-687-1927 Physicians and surgeons of ophthalmology.

Offering comprehensive eye care. Retina, cornea and uveitis specialists. oregoneyeconsultants.com Richard Beaudro, Realtor at TR Hunter Florence Area 541-991-6677 Richard has a very good knowledge of the local market and continues to help folks with their real estate business in every location within the greater Florence area.

17lakesrealestate.com Sunni Days Yard Care Florence Area 541-999-5074 At Sunni Days Yard Care our core mission is to provide affordable beautification of your outdoor space. sunnydaysyardcare.com Treehouse Signs & Decorative Arts, Inc. 309 Laurel St 541-997-7367 Full service sign shop offering graphic arts and decorative arts.

ASSOCIATE MEMBER Lane Families for Farms and Forests 92514 N. Coburg Rd – Eugene 541-914-0613 LaneFamilies.com Committed to harnessing support for Lane County’s rich heritage of agriculture and forestry.

2017-2018

Corporate Underwriters

From the Director’s Desk

By Bettina Hannigan Chamber Executive Director

New year, new ideas and new opportunities! If we keep doing what we’ve been doing, we’ll keep getting what we’ve been getting. I know this isn’t new news, but it’s important we take time to really consider what we are doing and look at it carefully. I’ve had the pleasure of meeting with several new Chamber members and listening (Yes, I do occasionally listen!). I’ve heard some very interesting comments and the bottom line is the Chamber has CHANGED and the community is seeing the results. You’ll hear me say “When you partner with the chamber you partner with success.” Well, I’m not kidding. The resources that the chamber has can and will positively affect your business, under one condition. Yes, there’s a catch.

Micro-Changes: Hack your brain and become a Goal Achiever

By Bobby Jensen Jr. Chamber Board President With the new year underway and all the hype of goals and progress, I thought it appropriate to discuss one way in which goals become more likely achieved. As you know, goals are often forgotten and fade away after “life” overruns our visions of accomplishment and achievement. I mean, go see how busy the gym is during January! The biggest reason I personally don’t achieve the outcome that I

YOU have to participate. No matter how hard I try, I still can’t push a string. I write e-mails, I write articles for the paper, I talk on the radio and I meet people at our events and around town. Sometimes I feel like a broken record, THE CHAMBER IS YOUR GO TO RESOURCE! Want to build your business recognition?

How about hosting a Business After Hours? Want to expand your customer base? Have you done a chamber to chamber promotion? Updated your listing on the chamber’s website? Attended chamber events and made new connections? How about looping me into your promotions so I can include in my promotional materials? Have you stopped in and met our 22 amazingly dedicated volunteers here at the Visitors Center to introduce yourself and your business? They’re on the front lines dispensing referrals every day. How about sharing your ideas? Have you joined a committee to build relationships and promote the chamber?

Let’s brainstorm how the chamber can help you.

When you join the chamber it’s a partnership, you’ll only get out of it what you put in and the returns are amazing. My heart’s desire is to help

you build your business with growth and sustainable stability.

Small Business Revolution – Main Street Series is HOT!! I want to shout out to Ellen Huntingdon from Oregon Pacific Bank! She stepped up to chair the chamber’s Downtown Revitalization Team. She’s done an amazing job and her latest feat of nominating Florence for the Small Business Revolution’s Main Street television series has rocked it out of the park. The Chamber’s DRT has been the catalyst for this incredible opportunity for our community and the City of Florence has stepped up to bring resources that will empower Florence to show why we should be the recipient of a potential $500,000 investment in our small businesses. Our community has rallied as a team and I couldn’t be more proud. We are currently in the top ten, the show’s producers will shave it down to five. If we make the top five, it’s up to us to rally social media and communications to get the most votes, I believe with all my heart we can do this. The circle is indeed getting bigger and our community is coming together in new ways. Go Florence!

had set out to accomplish is my imagination is too far ahead of where I am personally, leaving a big gap between the goal and my abilities. This thinking probably spawns from the encouragement that we all receive like: “You can do anything you put our mind to.” or “If I could do it, you can too”. These comments are nice to hear, but false. If not, so show me a 50 year old female playing basketball in the NBA. (I just checked to be sure and oldest player ever was Nat Hickey, a 45 year old male.)

These nice “feel good quotes” create some momentary motivation creating big visions of insane progression! But then later the letdown of yet another missed mark. We become apprehensive of setting goals if we consistently fail to achieve them, putting ourselves in an apathetic lifestyle where we just don’t care as much as we used to. My opinion: this leads to our biggest social issues. When it comes to progressing ourselves towards who we want to become it really takes an honest case of self-

awareness. You have to know you. Which is difficult because we cannot see ourselves like everyone else can. That’s why it’s easier to give advice than receive it!

Now on to what we do about it. Start out with itty bitty tiny little micro goals you know that you can achieve easily with minimal effort. Write it down and then treat that goal like it’s the most important thing in your life until you achieve it. Tell people about it, get some nice praise for being an official achiever, then set another one just a bit bigger and do the same thing, keeping a perfect accomplishment record for yourself. This will program your mind to keep achieving and taking goals seriously. You’re going to know what it feels like to make progress in your life, directed by you! This will empower you to start taking bigger steps and before you know it, you’re going to look up and notice that you actually achieved some of those old goals that you never did because of that big gap!

UPCOMING EVENTS You’re invited to the 10th Annual Siuslaw Awards – Wednesday February 7th at the Florence Events Center. This prestigious event recognizes excellence in the local business community by naming recipients for awards in Excellence in Customer Service, Curb Appeal, Non-Profit Achievement, Community Caring, Innovation in Business and the Stu Johnston Business of the Year Award.

Two outstanding individuals in the community will be honored with the Future First Citizen Award and the First Citizen Award. The First Citizen Award recognizes that individual who has given selflessly to the community based on community involvement, leadership and overall community impact. The Future First Citizen Award recognizes that student based on his or her academic success as well as civic involvement and contributions to the community.

The Florence Area Chamber of Commerce will also recognize an individual or business that has selflessly given of their time and efforts in supporting the Florence Area Chamber of Commerce and its efforts with the Distinguished Service Award.

Tickets on sale now at FlorenceChamber.com or at the Visitors Center.

Come out and show your appreciation of these exceptional nominees who’ve given so much to our community.

Driftwood Shores Resort The Korando Dental Group Three Rivers Casino Resort TR Hunter Real Estate

Distinguished Sponsors 101 Things to Do Magazine Banner Bank Bi-Mart Beachcomber Pub Burns’s Riverside Chapel Fred Meyer Stores Lofy Construction Oregon Pacific Bank PeaceHealth Peace Harbor Medical Center Sea Lion Caves Spruce Point Assisted Living The Siuslaw News Turell Group

Be sure to thank these members for their investment in our community!

Chamber Noon Forums - Lunch & Learn! Luncheons are at the Best Western Pier Point and lunch is available for $14 • 1/11/18 Noon Forum - Get Your Bite of 11 Billion Bucks Kari Westlund and Natalie Inouye from Travel Lane County will describe how every business in our region can ensure they get their bite of the $11 billion that comes into Oregon every year through travel, entertainment, hospitality and destination marketing.

• 2/8/18 Noon Forum – The Siuslaw Vision – A Business Tool. The Siuslaw Vision 2025 is all about business. Find out aligning with the Vision can boost your business.

January 18th, 5-7pm – Oregon RAIN and the Small Business Development Center at the Lane Community College Florence Center are on the same team when it comes to helping entrepreneurs launch and grow businesses in Florence. This month, they’re hosting Business After Hours for the Florence Area Chamber of Commerce. Please join us for food and beverages, and learn how Oregon RAIN and SBDC/LCC work with the Chamber to support local business development. 3149 Oak Street.

February 1st – Florence Antiques and Coast Jewelers host Business After Hours in their new location at 1220 Bay Street! Tom and Rich invite you to step into their new location, sip, savor, shop and make new connections. Doing business is powerful and even fun when you’re hosted by hosts with the most!

Business After Hours are FREE to attend and open to the public. We invite you to come see for yourself how the Chamber does business!

Event Committee Meetings – Come join the fun!

Want to grow your business? Business by referral is powerful. Participating on a Chamber Committee is an effective way to build relationships and referrals. Contact us for upcoming meetings and times at 541-997-3128.