Rhododendron Festival 2017 by Siuslaw News

• 110TH RHODODENDRON FESTIVAL PROGRAM • MAY 17, 2017

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MAY 17, 2017 • 110TH RHODODENDRON FESTIVAL PROGRAM •

MULTI-DAY EVENTS

Rhody Junior Parade #6 Staging at 11 a.m., parade starts at noon Miller Park and Oak Street Presented by Siuslaw Valley Fire and Rescue Contact: 999-0600

Rhody Queen & Court Display #1 Open daily – 12-4 p.m. Half-price admission on May 22 Siuslaw Pioneer Museum Contact: 997-7884

Kiwanis Kids Games #10 Right after Junior Parade JV Baseball Field Siuslaw High School Contact: 999-7083

Davis Carnival #2 May 17-21 – All day Port of Siuslaw parking lot Contact: 997-3128 Let It Ride Vendor Fair #4 May 19 – 5-8 p.m. May 20 – 9 a.m.-6 p.m. Three Rivers Casino Resort Contact: 997-7529

Student STEAM Fair #8 11 a.m.-3 p.m. Siuslaw Middle School Contact: 977-8241 ext. 7455 Let it Ride Motorcycle Show #4 1-3 p.m., with awards after Three Rivers Casino Resort Contact: 997-7529

Maple Street Vendor Fair #1 May 20 – 10 a.m.-6 p.m. May 21 – 10 a.m.-5 p.m. Maple Street in Old Town Contact: 997-3128 Arts Festival 2017 #3 May 19 – 11 a.m.-5 p.m. May 20 – 10 a.m.-5 p.m. Florence Events Center Florence Regional Arts Alliance Contact: 902-1933

SCHEDULE OF FESTIVAL EVENTS

Elks Barbecue and Pie Sale #5 May 20-21 – 11 a.m.-4 p.m. Elks Lodge, 1686 12th St. Contact: 997-2610 American Rhododendron Society’s Festival Flower Show & Plant Sale #3 May 20 – 1-5 p.m. May 21 – 10 a.m.-5 p.m. Florence Events Center Contact: 997-3082

T H URS DAY, M AY 18 Rhododendron Court Coronation #3 7 p.m. • Florence Events Center Tickets: $10 adult & $6 for 18 & under 541-Contact: 997–1994

F RI DAY, M AY 19

Let It Ride Bike Show & Poker Run #4

Three Rivers Casino Resort Contact: 997-7529

S AT URDAY, MAY 20 Let it Ride Poker Run #4 8 a.m. to noon Three Rivers Casino Resort Register at www.rebel-rally.com Contact: 997-7529 39th Annual Rhody Run #3 Race starts at 9 a.m. Florence Events Center Contact: 999-9667 or www.eclecticedgeracing.com 25th annual Rhody Days Car Show ’n’ Shine #7 Presented by Beachkomber’s Car Club 10 a.m.-2:30 p.m. Grocery Outlet parking lot Contact: 902-0916 Show ’n’ Shine Food Court #7 10 a.m.-2:30 p.m.

Emerald City Jazz Kings #3 2 p.m. Florence Events Center Contact: 997-1994

Coast Radio Classic Car Cruise #1 5:30 p.m. Live broadcast at KCST 106.9 FM Cruise starts at 6:30 p.m. Old Town and Bay Street Contact: 997-9136

SU N D AY, M AY 2 0

Elks Past Exalted Rulers Breakfast #5 7-11 a.m. Florence Elks Lodge, 1686 12th St. Contact: 997-2610 110th annual Grand Floral Parade #9 Staging at 10 a.m.; Parade begins at noon Starts at Highway 101 and 27th Street and ends in Old Town Contact: 997-3128 or florencechamber.com

For more information, go to Florence Area Chamber of Commerce Visitor’s Center at 290 Highway 101 or visit www.florencechamber.com.

• 110TH RHODODENDRON FESTIVAL PROGRAM • MAY 17, 2017

110th Rhododendron Always Ready to Rhody Festival gets 2017 RHODODENDRON FESTIVAL Ready to Rhody Area partners prepare for weekend of fun

#10 SIUSLAW HIGH SCHOOL

SIUSLAW MIDDLE SCHool

HIGHWAY 101

STARTS #9 PARADE ON 27TH STREET

SIUSLAW ELEMENTARY & DISTRICT OFFICE

GROCERY OUTLET CENTER

MILLER PARK

ELKS LODGE

HW AY 1

THREE RIVERS CASINO RESORT

HIG

HIGHWAY 126 FLORENCE EVENTS CENTER

VISITORS INFORMATION CENTER

#1 OLD

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MAP COURTESY OF CITY OF FLORENCE PUBLIC WORKS

elcome to Florence — Oregon’s coastal playground! I hope you are “Always Ready to Rhody!” because that’s our theme this year in honor of the U.S. Coast Guard’s centennial here in Florence. You have in your hands the definitive guide to the 110th annual Rhododendron Festival — the third oldest floral festival in the West. Take in all the fun Florence has to offer throughout the weekend in Historic Old Town and all around town. Stroll the Vendor Fair on Maple Street for amazing arts, crafts, and food. Visit all the unique shops and galleries in Old Town, and enjoy your choice of nearly three dozen great restaurants in Old Town and all around town. Be sure to get this year’s official Rhododendron Festival pin at the Visitor’s Center at 290 Highway 101. Pin ownership has its privileges! At last count, nine fabulous restau-

clam chowder if you’re wearing the pin. Check out the spectacular rhododendron show at the Florence Events Center, 715 Quince St. (just a block or so east of Highway 101), and stick around for the music, art and other festivities going on there too. Venture over to Three Rivers Casino Resort for the Let It Ride Motorcycle show and other fun all weekend. Of course, Rhody Fest would not be complete without a trip to the Davis Shows Carnival for thrilling rides, midway games and the best in carnival fare. Nor would your experience be complete without watching Saturday’s Junior Parade or the pageantry of Sunday’s Grand Floral Parade. Please enjoy your stay here in Florence, and come back again and again — there’s too much to do in just one weekend here in Oregon’s Coastal Playground! BETTINA HANNIGAN

MAY 17, 2017 • 110TH RHODODENDRON FESTIVAL PROGRAM •

PARADE PREPARES TO CAST OFF

SUNDAY’S GRAND FLORAL PARADE BEGINS AT 27TH STREET AND ENDS IN OLD TOWN

lorence is “Always Ready to Rhody,” and nowhere is that more obvious than during the Grand Floral Parade on Sunday, May 21. “We are so honored to have the Siuslaw River Coast Guard Station as our grand marshal. They are celebrating their centennial year of service in Florence. The Coast Guard’s slogan is Semper Paratus, or Always Ready; so in recognition, this year we are ‘Always Ready to Rhody,’” says Florence Area Chamber of Commerce Executive Director Bettina Hannigan. “This is our 110th Grand Floral Parade. We’re looking to entrants to really step up this year and rock the rhodies, even if they have to use artificial ones, make them out of paper or paint them on their floats. Even parade-goers can wear rhododen-

Grand Floral Parade dron blooms to make the festival more festive.” The parade, one of the longest running events of its kind in the west, begins at noon on Sunday, May 21, at 27th Street and Highway 101,

and follows the highway to and through Historic Old Town. There are lots of places along the 2.5 mile route to cheer for your favorite marching band, commercial or non-profit organization float, car club or equestrian group. But plan early. Locals and regular visitors are known to put out their lawn chairs along the route the night before to save their favorite viewing locations. Local police and fire personnel will convert the five-lane Highway 101 into a two-lane road with one lane in each direction on the east side of the thoroughfare, allowing for some parade-goers to watch from the center turn lane. The procession zigs west one block before the Siuslaw River bridge, then zags down to Bay Street to where it disbands just past the carnival on Nopal.

• 110TH RHODODENDRON FESTIVAL PROGRAM • MAY 17, 2017

Station Siuslaw River to be parade grand marshals

Florence Area Chamber of Commerce named U.S. Coast Guard Station Siuslaw River, located off Rhododendron Drive on Coast Guard Road, as this year’s Grand Floral Parade grand marshals. Florence’s Rhododendron Festival began just 10 years before the Coast Guard built its station to protect the Siuslaw River entrance.

Rhody Express offers safe festival transport

lanning to visit the festivities in Old Town during Rhody Days? Greentrees Village will sponsor free rides for all passengers on the Rhody Express Thursday, May 18, and Friday, May 19. People mat board anywhere on the route and ride for free all day. For those experiencing the night life during the Rhododendron Festival, the Rhody Express is also a safe and convenient way to get you from Bay Street to any lodging within the city limits FREE of charge from 9 p.m. until 3 a.m. on Friday and Saturday nights. So have fun and remember to drink responsibly.

Pickup is at the intersection of Bay Street and Maple Street. Normal service is provided by the R h o d y Express Monday through Friday between the hours of 10 a.m. and 6 p.m. and conveniently serves locations around Florence such as Old Town, Fred Meyer, Safeway, Grocery Outlet, Three Rivers Casino Resort, Peace Harbor Hospital, the Siuslaw School District and more. For a detailed bus schedule, pick up a brochure at the Chamber of Commerce, Florence City Hall or online at ltd.org/rhody. For other questions, call the Rhody Express at 541-902-2067.

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COAST RADIO ‘READY

Coast Radio has been “Ready to Rhody” since the station began broadcasting in 1988. Participation in the weekend events and coverage of Florence’s largest annual festival has always been part of the station’s commitment to its community and listeners. Tune in to Florence’s locally ownedand-operated radio stations, KCST 106.9 FM and KCFM 104.1 FM/1250 AM, where you can find out what’s happening and when during the 110th Rhododendron Festival. “The station has organized and sponsored events such as the Saturday car cruise and provided live coverage of the Grand Floral Parade for more than two decades,” said Coast Radio General Manager Jon Thompson. “You’ll find our staff at most of the events during the weekend.” Coast Radio’s on-air staff will broadcast from various locations all weekend, giving listeners on-site insights from the carnival rides and midway, bustling Bay Street and the Old Town vendor fair. Other live coverage includes Saturday’s

5K and 10K Rhody Run, junior parade, and news and interviews from the Elks Lodge chicken barbeque and pie sale. Saturday’s live coverage concludes with the KCST Classic Car Cruise and oldies broadcast from Old Town. Coverage resumes just before noon on Sunday with the grand floral parade and updates from all over town. “Our stations are great companions for residents and the Florence area’s out-oftown guests to get the latest on local events, discover local resources, and get the most current daily news, weather and sports,” Thompson said. Coast Radio not only broadcasts the annual car cruise, it organizes and hosts the entire event with the help of the Siuslaw Valley Firefighters Association. Registration for the KCST Classic Car Cruise begins at 8:30 a.m. during the Rhody Cruisers car club’s Show and Shine in the Grocery Outlet parking lot at 21st Street and Highway 101. Registration is required for all cruisers and entries are limited to the first 150 registrants of 1976 and older model vehicles.

MAY 17, 2017 • 110TH RHODODENDRON FESTIVAL PROGRAM •

TO RHODY’ ON AIR

As part of its sponsorship of the Classic Car Cruise, KCST donates 100 percent of the registration fees to the Siuslaw Valley Firefighters Association. “We’ve been honored to benefit our firefighters with this annual fundraiser since 1998,” says Coast Radio’s former news director, Bob Sneddon, who organized the event for many years in partnership with key sponsors Beachcomber Pub, Central Lincoln PUD, Keri’s Dunes Café, Shervin’s Tire and Automotive, Krab Kettle, ACR Automotive, Coast Insurance Services, Jerry’s Place, Streets Insurance, Florence RV and Automotive Specialist, Bridgewater Fish House and Dan Lofy Construction. Staging for the Cruise begins at 5 p.m. at the Florence Christian Church at second and Ivy streets. Cruisers who want to be judged for one of the many prizes need to be in place by 6 p.m. The KCST Classic Car Cruise will drive down the Old Town loop beginning at 6:30 p.m. for one hour. Coast Radio will have its mobile broadcast unit set up in Old Town on

Maple Street at the intersection with Bay Street, at the south end of the vendor fair. Sneddon, who continues as a part time air talent with the radio station, and noted classic car expert Mike Groshong, will play top hits from the ’50s and ’60s while they highlight the cars and interview their drivers. KCST’s live coverage of Sunday’s Grand Floral Parade begins at 11:45 a.m., with “float-by-float” descriptions of entries from the reviewing stand at TR Hunter Real Estate, between 17th and 18th streets on Highway 101. The broadcast is sponsored by the Florence Area Chamber of Commerce Distinguished Sponsors and Underwriters. W.G. Peterson Woodworking will once again erect the parade broadcast booth for KCST on-air personalities George Henry and Calista Cates. The station’s broadcast team will provide commentary including background and insights on the parade’s floats, bands and equestrian, motorized, and commercial entries, as well as the keynote dignitaries and personalities.

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• 110TH RHODODENDRON FESTIVAL PROGRAM • MAY 17, 2017

Car Show & Shine shows off the classics

hody Days Car Show and Shine celebrates 25 years as the biggest car show in

Florence. Beachkombers Car Club’s Show and Shine is Saturday, May 20, from 10 a.m. to 2:30 p.m. at the Grocery Outlet parking lot off Highway 101. Registration begins at 8 a.m. The judged show is open to cars and trucks 1975 and older. It features more than 200 classic cars, especially British models, military vehicles, hot rods, rat rods and daily

drivers, both stock and modified. Cars come from all over the Pacific Northwest. A favorite among locals is the car show pre-registration on Friday from 3:30 to 5:30 p.m. “This always turns into a small car show in its self. It is a great way to make Saturday morning run smoothly,” said event organizers. Judges will give trophies and awards between 1:30 to 2:30 p.m. There will be a 50/50 drawing, raffle prizes, hot dog booth and more. Shirts are also for sale. Don’t miss the evening Car Cruise through Old Town, put on by KCST Coast Radio. Sign-up is during the car show, but it is on a first-come, first-serve basis and space is limited. For more information, contact Jeanette Scalera at 541-902-0916 or jeanettescalera@yahoo.com.

Rhody Run races 5K, 10K

he 2017 Rhody Run starts at 9 a.m. on Saturday, May 20. though runners should arrive before 8:30 a.m. This running classic has been held during Florence’s Rhododendron Festival for 39 years. The race course for 2017 will take participants from the starting line at Florence Events Center, through the Bay Street Old Town District, along the Siuslaw River, out the scenic Rhododendron Drive and back. There will be 10K and 5K

events, and the entry fee is $20 for ages 18 and older; $15 for ages 13 to 17; and $10 for ages 12 and younger prior to race day — with an added $5 day-of registration fee. T-shirts are also available for purchase. This year, Eclectic Edge Racing is partnering PeaceHealth Peace Harbor Medical Center Foundation and the Rhody Run committee to ensure a well-run and fun event. Participants can register at www.eclecticedgeracing.com/rhod y-run.html.

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ARTS FESTIVAL f u F n lorence Regional Arts Alliance (FRAA) presents Rhody Days Arts Festival at the Florence Events Center, 715 Quince St., on Friday, May 19, from 11 a.m. to 5 p.m., and Saturday, May 20, from 10 a.m. to 5 p.m. Admission is free. This free show and sale of unique works of art and fine craftsmanship fills the events center. It is a great way to find a creative treasure. In the tradition of the FRAA Arts Festival, visitors will experience and delight in eclectic artistry while having a chance to meet the artists who have crafted these works of art. Some of the types of artwork on

display include woodturning, fused glass, stained glass, bead weaving, photography, metal work, garden décor, intarsia, fractal art, pine needle baskets, fiber arts and linens, wearable fabric art, knitted and crocheted accessories, scroll saw wood art, raku ceramics, obsidian knives, rocktography, hand painted pottery, watercolors, lampwork beads and a variety of unique jewelry treasures that will be sure to tempt you. The show’s artists will be donating 10 percent of their sales to support the FRAA Arts Center at 120 Maple St. in Old Town Florence. For more information, call 541902-1933 or visit fraaoregon.com

y o u t h

MAY 17, 2017 • 110TH RHODODENDRON FESTIVAL PROGRAM •

RHODODENDRON FESTIVAL JUNIOR PARADE & KIDS GAMES

All entries are welcome for the annual Junior Parade on Saturday, May 20, sponsored by Siuslaw Valley Fire and Rescue. Staging will be at Miller Park at 11 a.m. No pre-registration is necessary. The parade begins at noon and runs up Oak Street from 19th to 30th streets. Immediately after the parade, the Florence Kiwanis Club hosts the annual Kids Games at the Siuslaw High School ball field at Oak and 27th streets. There will be games and activities with prizes and snacks for all young participants, 10 years old and younger. Siuslaw Middle School, 2525 Oak St., is holding its free STEAM Fair from 11 a.m. to 3 p.m. that day with interactive activities and project displays.

• 110TH RHODODENDRON FESTIVAL PROGRAM • MAY 17, 2017

Always Ready to Rhody at Spruce Point Assisted Living and Memory care

Have a fun, safe 110th Rhody Days!

Florence Elks Lodge – 1686 12th Street –

Saturday & and Sunday,May May 20 21 22 Saturday Sunday, 21 & and

Saturday, MaySunday, 21 & Sunday, 22 May or ʻtil21 sold out. Saturday and 20May & 21 Saturday, May 20May & Sunday, Serving Times: Saturday - 11a.m. a.m. to Serving Times: Saturday - 11 to44p.m. p.m. Sunday - 11 a.m. to 4p.m. or ‘tilout. sold out. Sunday - 11 a.m. til sold

Barbecue 1/2 Chicken, Potato Salad & Baked Beans $9.00 Each Soft Drinks Available $1.00

--BARBECUE 1/2 CHICKEN, POTATO SALAD

BARBECUE CHICKEN, POTATO SALAD, & BAKED BEANS -$9.00 EACH. & BAKED BEANS - $8.00 each SOFT DRINKS AVAILABLE - $1.00 SOFT DRINKS AVAILABLE - $1.00

EVERYONE IS WELCOME!

Florence Elks Lodge #1858 would like to thank McDonald’s Wholesale without whom this popular event would not take place.

LADIES OF THE ELKS HOMEMADE PIES & BAKE SALE -WHOLE PIES - $9 $8 each Saturday,May, May 21st Saturday, May 20 Saturday 20th

Indoors Proceeds go to local charities..

(North Side Door)

Prepared and Served by Past Exalted Rulers and Volunteers Sunday May 21st Sunday, May 22, A.M. Sunday, May 21,7 A.M. 7 to to 1111A.M. $8.00 for Adults $3.00 for Children $5.00 for Adults ¥ $2.00 for ChildrenUnder Under1010

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OPEN 10AM - 4PM Extended hours during Rhody Days Saturday MAY and 21 Sunday, May 20MAY & 2122 SATURDAY, AND SUNDAY

All clothes $1.00 each Books 50¢/$1.00

MAY 17, 2017 • 110TH RHODODENDRON FESTIVAL PROGRAM •

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• 110TH RHODODENDRON FESTIVAL PROGRAM • MAY 17, 2017

MAY 17, 2017 • 110TH RHODODENDRON FESTIVAL PROGRAM •

• 110TH RHODODENDRON FESTIVAL PROGRAM • MAY 17, 2017

Royal Court steps into legacy of 110 years

he members of this year’s Rhododendron Court are showing they are “Always Ready to Rhody” by hearkening back to 110 years of the Rhododendron Festival. The Coronation of Queen Rhododendra and King of the Coast will be at 7 p.m. on Thursday, May 18, at the Florence Events Center, 715 Quince St. Tickets are $10, and $6 for those 18 and under. The Junior Court Princesses are first-grader Clover Holbrook, second-grader Chloe Clark, third-grader Madi Jerabek, fourth-grader AriAnna Williams and fifth-grader Ava Center. Jerabek represents Mapleton, and the other four princesses are from Siuslaw. The Senior Court Princesses are Eyza Abbas, Chehalis Stinger, Claire Waggoner, Abby Watkins and Jewel Roby, and the Senior Court

Krause said one special moment during the Coronation will be when the Junior and Senior Princesses are escorted out to the stage by their father figures during the formal wear event. The Senior Princes will be escorted by their mothers. “It’s going to be so sweet,” she said. For Krause, tradition isn’t as important as spending time with the eight Mapleton and Siuslaw high school students of the Senior Court and the five Mapleton and Siuslaw elementary students of the Junior Court. “It’s such a special group,” Krause said. For more information or to purchase tickets, visit eventcenter.org. The new Queen Rhododendra and King of the Coast will be introduced in the Saturday, May 20, edition of Siuslaw News and at thesiuslawnews.com.

2017 Rhododendron Festival Court Princes are Benjamin Cahoon, Michael Larson and Kyle Doran. Roby and Doran represent Mapleton High School. The night will start with a choreographed music introduction to both the Junior and the Senior Courts. Emcees Wendy Krause and Ned Hickson will introduce the sponsors and keep the evening moving.

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MAY 17, 2017 • 110TH RHODODENDRON FESTIVAL PROGRAM •

Rhody Princesses — Senior Court

Princess Eyza Abbas

Princess Jewel Roby

Princess Chehalis Stinger

Princess Claire Waggoner

Princess Abby Watkins

Siuslaw High School

Mapleton High School

Siuslaw High School

Daughter of Alex and Saadi Petras

Daughter of Samuel and Jamie Roby

Daughter of Eric Stinger

Daughter of Jim and Diane Watkins

SPONSORED BY BANNER BANK

SPONSORED BY GROCERY OUTLET & HECETA BEACH RV PARK

SPONSORED BY CENTER BROTHERS CONSTRUCTION

Junior Court Princesses sponsored by:

• 110TH RHODODENDRON FESTIVAL PROGRAM • MAY 17, 2017

Elks offer BBQ, pie Rhody society hosts throughout the weekend flower show, sale

There will be several activities all weekend presented by both the Elks and the Ladies of Elks. All activities will take place at the Florence Elks Lodge #1858, 1686 12th St. The Elks Share Shop/Thrift Store will be open from 1 to 4 p.m. every day during Rhody Days. Come in and check out the bargains. All clothing is $1 each and books are $1 or less. The Ladies of Elks have expanded the annual Pie Sale to include cookies, bars, cupcakes and much more. It will begin on Saturday, May 20, at 11 a.m. sharp. Once the goodies are gone, they’re gone. There will be signs directing traffic. BBQ Chicken Dinners go on sale on Saturday at 11 a.m. until 4 p.m. or until sold out. Each dinner is $9. They are scrumptious: barbecue

chicken, potato salad and baked beans. This takes place on the south side of the Elks Lodge. To top off your dinner on Saturday, there will be ice cream sundaes. On Sunday, Parade Day, start your day at the Past Exalted Rulers Breakfast from 7 to 11 a.m. Breakfast is $8. The BBQ Chicken Dinners again go on sale Sunday at at 11 a.m. until 4 p.m. or until sold out. How about taking your dinner and eating it while you watch the Grand Floral Parade at noon — sounds delicious! And top off the day with another ice cream sundae. The Elks will see you there all weekend long — having fun and supporting the community and local charities. Happy Rhody Days!

he annual Rhodo-dendron Festival Flower Show and Plant Sale is scheduled for Saturday and Sunday, May 20 and 21, at the Florence Events Center, 715 Quince St. The sale runs from 1 to 5 p.m. Saturday and 10 a.m. to 5 p.m. Sunday. Sponsored by the Siuslaw Chapter of the American Rhododendron Society, the flower show opens to the public free of charge. The public is welcome to bring flower trusses on Saturday from 7 to 9 a.m. to be judged by rhododendron experts. The truss must come from a plant that the owner has grown for at least six months.

Ribbons will be awarded. It’s a great time to ask questions, find books and information and enjoy the beautiful colors of the season. Plant sales will take place outside the south side of the events center.

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MAY 17, 2017 • 110TH RHODODENDRON FESTIVAL PROGRAM •

Rhody buttons get you a buck off chowder Let’s paint the By this weekend, Rhododendron Festival organizers hope everyone in Florence will have, and be wearing one of the 2 0 1 7 Rhododendron Festival buttons. This year, there is a delicious, old-fashioned benefit that comes with pin ownership. This year’s pin follows the festival’s theme, “Always Ready to Rhody” — a motto borrowed from the Coast Guard’s “Semper Paratus,” or “Always Ready.” In honor of the Coast Guard’s centennial anniversary in Florence, USCG Station Siuslaw River was chosen to be the festival’s honorary

parade grand marshals. The festival button features the “Always Ready” motto, an anchor, a patriotic red, white and blue color scheme, and the traditional rhododendron bloom. The Florence Area Chamber of Commerce, organizer of the May 19-21 event, is bringing back two of the festival’s past traditions — metal campaign-style buttons and clam chowder. The committee is offering the “old-fashioned” coated metal pin for $3 this year. Proceeds go toward scholarships for Queen Rhododendra, the King of the Coast and members of the

town rhody!

Florence-area businesses are joining the Rhododendron Court Committee and the Florence Area Chamber of Commerce to “paint the town rhody” for the month of May. Join this colorful movement by inviting the team to come out and paint giant red and green rhododendrons on the windows of your business or home. It is a warm and welcoming way to invite visitors and guests into your location and to share the Rhododendron Festival spirit! Participation helps to fund the scholarships for the Rhododendron Court. These 13 amazing students are working hard as Florence ambassadors within and beyond the community. It's a wonderful tradition and your business will benefit from being Rhody ready! For more information, visit florencechamber.com or stop into the Visitor’s Center at 290 Highway 101.

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Rhody Court. So what’s the chowder connection? As an incentive to purchase buttons, local restaurants are offering $1 off a bowl of clam chowder to each person wearing a 2017 Rhody button through the month of May. Participating restaurants will have a sign posted at their entrance and a participant’s list will be posted at www.FlorenceChamber.com. The idea for the clam chowder discount hearkens back to the days when clam chowder booths were located along the Rhododendron Festival’s parade route. The new Rhody buttons can be purchased from any of the Rhododendron Court members, from their button boxes found at businesses in Florence, and at the Chamber of Commerce Visitor’s Center, 290 Highway 101.

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• 110TH RHODODENDRON FESTIVAL PROGRAM • MAY 17, 2017

n Festival

1908 Rhododendro

SIUSLAW NEWS FILE PHOTOS

In May 1908, Florence began the second flower festival in Oregon, and the third on the entire West Coast. This first celebration included Laura Johnson’s Coronation and a ride on the Queen’s Barge. As queen, Johnson received the keys to the city. People decorated businesses and homes with “the national colors, evergreens and the beautiful rhododendron flowers which grow in profusion on the neighboring hills.” Trailheads*

Florence Area Chamber of Commerce*

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290 Hwy 101 • 541-997-3128 Mon-Fri 9-5, Sat 10am-2pm

Siuslaw News*

148 Maple St. • 541-997-3441 Mon-Fri 8am-5pm

Charm Trail OR

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U RO G S COA Y STAL PLA

Follow the Charm Trail through Oregon’s Coastal Playground and make a personalized keepsake from your travels to Florence. Pick up your bracelet and signature charm at a Trailhead for $5.00. Then visit Charm Trail locations around Florence to add charms for $2.00 each to complete your bracelet.

Driftwood Shores Resort/Surfside Restaurant* 88416 1st Avenue • 541-997-8263 Open 7 days a week

BeauxArts Fine Art Materials* 2285 Hwy. 101 •541-991-8213 Tues-Fri 10am-5pm, Sat 10am-4pm Or by appointment

Oregon Coast Military Museum

2145 Kingwood St • 541-902-5160 Thurs-Sat 10am-4pm

Krab Kettle Fresh Seafood Market 280 Hwy 101 • 541-997-8996 Mon-Sun 10am-6pm

Silver Lining Boutique and “The Gallery Above”

2217 Hwy 101 • 541-997-2440 Mon-Sat 11am-5pm www.silverliningboutique.com

Periwinkle Station

1308 Bay St • 541-902-7901 Open Mon-Sat. 10am-6pm, Sun 11am-5pm

Sea Lion Caves 91560 Highway 101• (541) 547-3111 Open daily 9am-5pm year round

BJ’s Ice Cream Parlor

2930 US-101, (541) 997-7286 Open M-F 11am-10pm, Sat-Sun 10:30am-10pm 1441 Bay St, (541) 902-7828 Open M-F 11am-9pm, Sat-Sun 10:30am-9pm

P. S. Winkles

1335 Bay St. #1, 541-902-7901 Open Mon-Sat 10am-6pm, Sun. 11am-5pm

Lakeshore Myrtlewood

83530 Highway 101, (541) 997-8563 Open 7 days a week Mon-Sat. 10am-5pm, Sun 11am-4pm

Sand Master Park - Sandboarding 5351 Highway 101, (541) 997-6006 Mon-Sat 10am-5pm Sun. 12-5pm Closed Wednesday

Darlings Marina & RV Resort

04879 Darlings Loop, (541) 997-2841 Open 7:30am-9:00 pm 7 Days a week

Laurel Bay Garden

88493 Highway 101 • (541) 997-5973 Mon.-Sat. 9am-5pm Sun. 10am-5pm

The Shippin’ Shack

625 Highway 101 (541) 997-5888 Mon.-Fri. 9am-5pm Sat. 9am-3pm Closed Sun.

Florence in Bloom Florist and Gifts 1234 Rhododendron • 541-997-5391 91 Mon-Fri 9am-4pm, Sat 10am-1pm

Funky Monkey Toys

1312 Bay St •541-997-7342 Open Daily 10am-6pm

On Your Feet with a Splash

1377 Bay Street •541-997-7463 Mon - Sat: 10am-6pm, Sun: 10am-5pm

The Chicken Coop

129 Maple, Florence • 541-991-7739 Closed Tues. & Wed. • Mon -Sat. 11-5, Sundays 12-4 Open 7 Days a week beginning June 12th

Oregon Coast Humane Society Thrift Store

1193 Bay St •541-997-5705 10am-4pm Mon-Sat 1pm-4pm Sun

Florence Tech Solutions

1431 Bay St • 541-991-3705 Monday-Saturday 10am-5pm

Lovejoy’s Restaurant & Tearoom 195 Nopal • 541-902-0502 www.lovejoysrestaurant.com

Beach House Gifts on Bay St. 1421 Bay St •541-997-2066 Open Daily 10am-5pm

Eagle’s Nest Antiques & Collectables

International C-Food Market (ICM) Restaurant

1901 Highway 101, (541) 590-3517 Open Wed-Sat. 11-5, Sun 12-4

1498 Bay Street, Old Town Florence 541-997-7978 • Open 7 days a week, 11am - 9 pm

C & M Stables

Florence Events Center

90241 Highway 101 • 541-997-7540

Open Daily 10am-5pm year round

Organized by the Siuslaw News

541-997-3441

715 Quince St. •541-997-1994 Monday-Friday 9am-4:30pm

www.thesiuslawnews.com

*Charms may vary

MAY 17, 2017 • 110TH RHODODENDRON FESTIVAL PROGRAM •

U T O O B L IVES A L L A New oils, balsamics, and olives, but we now also have virgin olive oil skin care products, kitchenware, coasters, placemats, table runners, aprons, knives and more! Enjoy year-round indoor comfort with York® brand heat pump or furnace. High-efficiency equipment can lower the coast of keeping your home completely comfortable all year. The York® brand offers a full line of heat pump systems or furnaces so you are certain to find the perfect system to fit your budget.

1141 Bay St. (Formerly Balcony Gourmet) • Old Town Florence

*Excludes oil furnaces and boilers. Added free for service calls 7 outside Eugene & Springﬁeld. Call for details. Valid thru 6/30/17

*Coupon only for York and Daikin sales and installation. 7 Lane County residents only. Valid thru 6/30/17

Florence, Oregon

Us TOO Florence Prostate Cancer Education/Support on the Oregon Coast www.ustooﬂorence.org BOB HORNEY, CHAPTER LEADER/FACILITATOR Us TOO Florence has two monthly meetings for your convenience:

• Tuesday Evening Group (2nd Tuesday) 5-7 p.m. - Presbyterian Church of the Siuslaw Urologist Dr. Bryan Mehlhaff attends.

• Tuesday Lunch Bunch (3rd Tuesday) 12 noon – 1:00 p.m. – Ichiban Urologist Dr. Roger McKimmy, M.D. attends.

Contact Bob for more information: (H) 541-997-6626 (C) 541-999-4239 maribob@oregonfast.net

theglassstash@yahoo.com

• Check out our Personal Prostate Cancer Journeys, slideshows and other information on our website. • A prostate cancer diagnosis is not needed to attend. • Spouses/family members are encouraged to attend. • Bring questions/records - get answers • Someone to talk to - who understands. www.ustooﬂorence.org

• 110TH RHODODENDRON FESTIVAL PROGRAM • MAY 17, 2017

GIFT CARDS

Est. 1936

Breakfast •Lunch • Dinner

“Growlers Filled Here” 20 Beers on Tap • Full Bar Full Service Lottery.

Open 7 days a week beachcomberpub.com

541-997-6357

1355 Bay St. • Old Town

America’s Largest Sea Cave

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Rock ‘n Rhody

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541-547-3111 • sealioncaves.com 91560 Highway 101 Florence, OR 97439

MAY 17, 2017 • 110TH RHODODENDRON FESTIVAL PROGRAM •

• 110TH RHODODENDRON FESTIVAL PROGRAM • MAY 17, 2017