i t ’s n o t t h e w a y y o u s a y i t , i t ’s t h e w a y y o u s e e i t
branded items for fast and simple recognition at events [these were designed for a St. Patty’s Day Parade]
Hello,
have ages we p g in w o ll o On the f of our portfolio ion branding t c le e as range of e id w a g d illustratin g we’ve create tin ad, e k e r r a p m s d an n this O . s t n e of the li for our c cluded a portion in o rket we’ve als hat we use to ma t t ls materia zen consitently a o D . Six Half in person nline and o , s t n e v e s own portable displays ion has it t a iz n a g r needs, Every o t and web ne we in for events, windows, r p r o f formula h each o find it wit entryway or trade we aim to e th shows to quickly grab are given o yt it n u attention and highlight opport . h it work w our services rts
Ben Robe
direct mail promo with peel away mobile screen cleaning wipe [shown cleaning a tablet to the right]
leave behind note pads with color cover sheet that mirrors display
Ben Roberts
presiden
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ben@sixhalfd ozen.com p 571.483 .0334 c 703.3 07.8754 107 N. Fairfa x Street, Alexan dria, VA 2231 4 e
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branded and informative business cards, our most common tool for marketing the business customized website friendly to all devices, and designed to educate and compel our audience to contact us
Six Half Dozen was created to bring a full spectrum of design consulting to individuals and organizations that are looking for more than a production artist. Any project can have a variety of solutions. What we bring, to our clients, is an in-depth analysis of what it is they are asking us to present to their audience. We then work to find the most effective and efficient solution. We are not afraid to take a few steps back in order to move forward, as it is a proven technique to problem solving and sometimes necessary to get the best results possible.
IDENTITY Getting to know our clients, their goals, their vision and their mission is essential before we succeed in any design. This enables us to accurately brand an organization, event or product and is the most important step to establishing a strong identity with them.
We never design a brochure to fit into a standard size or shape. We discuss imagery, services, goals and messaging to ensure we choose a layout that best presents these to the audience. Our goal is for each printed piece to stand out, not fit in. “ I was head scared I w in as surger g for a th ird y to see when I ca m you. But th e to yo u, anks it and I have av oi be again. came ‘m ded e’ passio You have su n enthus and a st ch ro to yo iastic appr ng ur pa oa tients.” ch - Mat
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Sh s h e ’ l l b r i n g yo u h oinm iropr n. totale ! her Docto , where had, every se noth she she gra e was acce chiropra rate of ctor in Nu body welln ing re actors, bu pte du Chiro trit . ess marathon t practi ated Magn d at the Then 26.2almile ElizabEth lucchEsi rEaltor postg ion concurr led her c. a “This Dr to Cu radua a frie ly worked. ently . Posn obtai m te is the Appli nd abou to ed Kin studies res with her ch n her Maste er’s intere continues Dr.nal second t Shar told me professio nu Shar sElizabEth h e ’ l l b r i nlucchEsi g yo u h o e esi ! ology ulted in iropractic de r’s of Scien st tritm rEaltor a, an up for a challenge , this goal-oriented a few ion an ”tim hahome. eJourneY ce babig or ago d chiro , a techniqu obtainin direc d afte gree. s the se always ga tor of He practi ions e tha r to excel and lives by the motto “go ck my ab givefor the pa sslook the m t comb certificatio r Backe ! c. Dr. Po myshe’s ility to n me s h e ’ l l b r istarted n g with yoa u ho ith ways in disa wfor n in ine To He daily training her sn ahead, whether forenelizabeth lucchesi, the journey single step -- out alth Ce er is curre s acupres to stay one step ppea likes roor Chiropractic Medicine joy Acupuncture utinputting first tim Elizabeth sure, Physical Therapy nter wh ntly the red.” family her e.of with time bed at 6 a.m., five days a week, to train as part of a fitness “boot Th ere quality ma e e wascord, Rooted in ancient Chinese traditions, acupuncture promotes natural she he thatba protect the spinal chiropractic nagin Whether prescribing strengthening or stabilizing exercises for back, her next marathon, spending Focused on the bones g for lo ck rself the JourneY goals. camp. ”healing Nothing could stop thishealing driventhrough individual, who gave everything pa clients’ practi neck and extremity injuries, Back to Health can put you on a physical - Patr her the use of tiny needles, heat or electrical infl uences to medicine recognizes the brain and central nervous system’s w in achieves that er , and ces. course ick W an action plan together she had, right upthe tonervous the finish lineat after first therapy course to prevent muscle deterioration, promote joint health system preciseher acupuncture points. Modern ability. By targeting misaligned or compromised vertebrae thatevery can step of the way,stimulate . er of trea ov a elizabeth for lucchesi, the journey started with a single step -- out Dr. tmen and increase strength and stability to bring you back from an injury. scientific theory suggests that the nervous system then releases cause tissue and organ malfunction throughout the body, mile Back to 26.2 marathon. Going run. aralong the inofforSh t,of bed at 6 a.m., five days a week, to train as part toofthe a muscles, fitness “boot she’s expertise relie Our advanced techniques, including Cold Laser Therapy, electrical andthe hormones spinal cord and brain, helping Health’sent, chiropractic allows you tove rediscover the body’s for elizabethchemicals lucchesi, journey started with a single step -- out it an Once Elizabeth makes a commitm dwithout earned mcamp. ” Nothing could stop thisalter driven individual, who gave everything nald it’has e her professio stimulation and ultrasound, treat chronic and acute pain while bringing painfive sensations, uence body’s system and natural, self-regulating and self-healing abilities chemicals estate s be ye of bedthis at 6goal-oriented a.m., daysprofessional a infl week, tothe train as own parttoregulatory of a fitness “boot always up for a challenge, continues ars!” the distance as a respected real the way, right up tobody’s the line afterand heremotional first twoshe had, every step of camp. the body and the healing mind together. stimulate the healing abilities or drugs. in theennorthern results Nothing could stopfinish this driven who gave everything winning look for ways to excel and” lives by the motto “go big or individual, go home. ” well-being. g producin for n mile marathon. she had, every step of the way, right up to the finish line after her first a sterling reputatio side, by their26.2 Elizabeth Elizabeth likes to stay one step ahead, whether she’s training for treat: with that know Back to Health physical therapy addresses a variety of issues, such as: Back to Health’s acupuncture experts can naturally Back to Health can provide natural chiropractic solutions for: sellers and 26.2 mile marathon. Virginia area. Buyers ease. her next marathon, spending quality time with her family or putting complete lly and with- M ar successfu s always up for a challenge, this goal-oriented professional continues to milestone y their M. together an action plan that achieves her clients’ they will reach • Spinal cord injuries • Cancer-related fatiguegoals. • Osteoarthritis • Headaches • Osteoarthritis • Headaches look for ways to excel and always lives byupthe “go big go home.” professional continues to formotto a challenge, thisorgoal-oriented • Autism • Sleep disorders • Spinal disk conditions • Joint pain • Spinal disk conditions • Joint pain a likes to stay one step finish and Elizabeth ahead, whether she’s training look for ways to excel and lives theformottorehabilitation “go big or go home.” a Winning assured • by Post-operative • High blood pressure • Bursitis • Neck pain • Carpal tunnel syndrome • Neck pain are you Once Elizabeth makes a commitment, she’s in for the long run. Going lucchesi, With elizabeth today next marathon, spending quality time with or• putting likes to her stayfamily one step ahead, whether she’s training for Smoking • Elizabeth Diabetes • Tendonitis • Sciatica Tendonitis her • Low back pain or sale. contact •elizabeth the distance as a respected real estate professional has earned her cessation herback next marathon, spending • quality time with her family or putting an action plan that achieves herpain clients’ goals. Depression • Low • Sprains and strains • Fibromyalgia • Sprains and together strains • Sciatica completely successful home purchase a sterling reputation for producing winning results in the northern your next move. discuss to ion together an action plan that achieves her clients’ goals. consultat private for a
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Back to Health gives new 90 meaning to physical therapy by specifically Sit down today a Back Health acupuncture Get a risk-free Back to Health chiropractic consultation and receive an makes a commitment, Once Elizabeth she’swith in for thetolong run. Going expert for a 0 nc they will milestonesconsultation, successfully and with complete ease. step away from the drugs and chemicals that simply eallowing illustrated path for treatment that proactively addresses justreach youras their Once Elizabeth makes a commitment, she’s in for the long run. Goingaddressing your body’s needsPriand Stree the mind and nervous the not distance a respected real estate professional has earned her t | Ale system to stimulate and complete the healing process. address pain, instead as the problem in a safe, all-natural and chiropractic concerns, but your lifestyle and daily activities that can xand theand distance respected real estate professional has earned her ria, VA 703.6 a sterling reputation for producing winning resultstreat inathe northern 83.77 2231 way. impact treatment and chiropractic’s natural solutions. With elizabeth lucchesi, you permanent are assured a Winning finish a a sterling reputation for and producing winning results in the northern 4 71 Virginia area. Buyers and sellers know that with Elizabeth by their side,
completely successful home purchase or sale. contact elizabeth today Virginia area.complete Buyers andease. sellers know that with Elizabeth by their side, they will reach their milestones successfully and with for a private consultation to discuss your next theymove. will reach their milestones successfully and with complete ease.
Proud Sponsor of the Woodrow Wilson Bridge Half Marathon
With elizabeth lucchesi, you are assured a Winning finish and a With elizabeth lucchesi, you are assured a Winning finish and a completely successful home purchase or sale. contact elizabeth todayhome purchase or sale. contact elizabeth today completely successful for a private consultation to discuss your next move. for a private consultation to discuss your next move.
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of accoMPlishMents & a Part accoMPlishMents & a Part of to Camp • Realtor CRS
• Del Ray Business Association • 20million+ in sales 2009 • Life Member, NVAR
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• Realtor CRS
• Send a Kid to Camp
• Child and Family Network • Del Ray Business Association •& Child Family Network accoMPlishMents aand Part of centers Board Member centers Board Member 20million+ •• Realtor CRSin sales 2009 • Send a Kid to Camp (cfnc) (cfnc) Life Ray Member, NVAR •• Del Business Association •• Child and FamilyClub Network Top Producers • Top Producer s Club
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Proud Sponsor of the Woodrow Wilson Bridge Half Marathon
accoMPlishMents & a Part of • Realtor CRS
• Del Ray Business Association • 20million+ in sales 2009 • Life Member, NVAR
Skin Care
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Intense Pulsed Light (IPL): IPL’s advanced technology provides safe and effective treatment of unwanted skin imperfections due to sun damage, pigment abnormalities, broken capillaries, spider veins, fine lines, unwanted hair and even oversized pores. IPL’s light-based heat energy affects targeted tissue without injuring surrounding areas, allowing immediate return to normal activity after treatment.
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Massage therapy specifically benefits: • Sciatica • Muscle injuries Chiro • Headaches prac • Carpal tunnel syndrome tic M • ed Fibromyalgia • Neck and back pain icine Acup • Tendonitis
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Through increased Phcirculation ysical and removal of toxins and waste products throughout the body, Back to Health experts can reduce Ther apy and illnesses. By softening recovery time from a variety of injuries Massa the connective tissue that permeates the body, massage results in ge Th aporgan relaxed muscles and more effier cient y function.
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BROCHURES Proud Sponsor of the Woodrow Wilson Proud Sponsor of the Bridge Half Marathon Woodrow Wilson Bridge Half Marathon
Massage Therapy Back to Health’s proven massage therapy techniques can help relieve the tension related to a variety of conditions brought on by physical and psychological stress, exertion, poor posture and many other antagonists that contribute to health problems. Not only can our professional massage techniques address a variety of muscular, skeletal and circulatory conditions, it can provide an overall sense of well-being without drugs or chemicals.
• Send a Kid to Camp • Child and Family Network centers Board Member (cfnc) • Top Producers Club
Microdermabrasion: Crystal Free Microdermabrasion’s diamond tip exfoliates the skin without the “sandblast” effect caused by harsh crystals used in dated technology. As a non-surgical cosmetic procedure, microdermabrasion gives the skin a fresh, healthy-looking glow, is a safe “lunch hour” procedure and is effective on all skin types. IPL procedures will: • Stimulate collagen production • Diminish wrinkles • Smooth the skin • Remove hair • Treat pigment abnormalities • Treat spider veins
Microdermabrasion improves: • Fine lines • Wrinkles • Mild sun damage • Age spots • Age blemishes • Acne scars
Have any of these services and add a customized facial by a skilled aesthetician using our paramedical skin care line.
P li
S a c p p b d
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WEBSITES We offer a range of websites to our clients, rather than push one development style on everyone. We discuss and show examples of a variety of website solutions, and how each are managed either by the client, by our team, or in a collaborative effort depending on goals.
The Journal
L WAT GLOBA
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DoD and industry race to keep pace with collection of battlefield information. By William Matthews
the
Officer / January–february 2012
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A single Predator or Reaper unmanned aerial vehicle (UAV) that Air National Guard pilots fly over Iraq and Afghanistan can collect enough video and other information in a day to keep 19 intelligence analysts busy, said Gen James Cartwright, Inside: vice chairman of the Joint Chiefs of Staff. USMC, former Air and Arm y Guard over Meanwhile, aerostats that hover protectively forward Q&A Und operating bases deliver aerco steadyver stream of surveillance video Defe nse Eagle Eye Insid to the Army Guard Com troops batbelow. LifelTower-mounted e: Q ine STAR cameras&A add to this burgeoning data stockpile. So do sensors s: Hum with signals ana sensorsary mounted on vehicles; on manned Sen.interceptingMilit aircraft; hand-held biometric Jo identification seph computers; and orbiting cameras, radars, and other sensors on satellites. Lie be rmU.S. It has gotten to be too much of a good thing. The an | military is drowning in data. “Every sensor that we possess collects a tremendous amount of data, and the sensors get better and better. As their capability increases, so, too, does the volume of information they collect, ” 2/14/11 said COL James Taylor, the Army Guard’s chief intelligence officer. Developing technology to analyze and fuse that data into usable intelligence is critical, he said. “I consider the ability to fuse and subsequently exploit sensor data to be the top capability shortfall.” By some estimates, the amount of intelligence gathered by military surveillance technology has increased 1,600 percent since the Afghan war began a decade ago. In 2009 alone, UAVs recorded 24 years’ worth of full-motion video, according to technology giant SAIC, which is developing automated intelligence analysis technology to help the military cope with the data inundation. “We used to talk in terms of gigabytes and terabytes of information,” said Brian Keller, an SAIC intelligence expert. “We need to think now in terms of yottabytes.” That’s the term for a quadrillion gigabytes. It’s a lot more than intelligence analysts can handle. The UAV video overload problem, which Gen Cartwright described to intelligence specialists at a geospatial intelligence conference in 2010, grows relentlessly. A new Air Force sensor, Gorgon Stare, debuted in Afghanistan in 2011. When fully operational, its nine cameras will produce enough video to occupy 2,000 analysts, Gen Cartwright said. The Defense Science Board warned in early 2011 that “the insatiable demand for information and emphasis on collection is producing a deluge of data, overwhelming the ability to provide useful, actionable intelligence in a timely manner.”
s, A ho fu nd log tu 3-d rA
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Indeed, some Pentagon officials say that analysts now spend as much as 80 percent of their time just searching for useful information amid the mountains of data that are collected. The search leaves just 20 percent of their time for actual analysis. “There will never be enough analysts,” the Defense Advanced Research Projects Agency (DARPA) acknowledged Ro in a statement last June. “The solution lies in better automated bert capabilities” to screen raw intelligence data so that human Ga te Beappears to be important. analysts deal with onlyswhat yond Teresa Fitzpatrick sees the “tsunami thewave of raw data” 8:18 PM Pent and firsthand. She’s a former intelligence group commander agon now the senior adviser to Air National Guard intelligence, surveillance, and reconnaissance. The Air Guard includes three intelligence wings and two associate intelligence units that analyze sensor data pouring in from around the world to five Distributed Common Ground System nodes in the United States, Germany, and South Korea. “If we just had something that could ingest” all of the data and sort it according to the needs of particular intelligence analysts, Ms. Fitzpatrick said. If, for example, automated systems could deliver, on request, all the reports of incidents that occurred in a particular location at a particular time, “that would be very helpful,” she said.
AutomAted AnAlysis
Military research labs, defense companies, and DARPA are at work on the challenge. DARPA unveiled two automated analysis programs in June. One, VIRAT—the Video and Image Retrieval and Analysis Tool—is already in phase three of development. DARPA awarded Lockheed Martin a $6 million contract in September to begin integrating VIRAT software into “multiple programs of record for full motion video exploitation.” The agency disclosed some details of the program in a document it was required to file to justify awarding Lockheed Martin a no-competition contract. At this point in development, Lockheed Martin is the only company qualified to do the work, DARPA said.
the
Officer / January–february 2012
Magazines and newsletters require a strong creative team to look at each story differently to bring out the visuals from within the written word. We examine the content, discuss direction, and create compelling layouts and illustrations to enhance the research, writing and imagination behind the story.
31
PUBLICATIONS
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ADVERTISING
PRESENTATIONS Academic Travel Abroad’s
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GOAL l partners ize PTAs and schoo To support and recogn to enrich to working together that are committed of and overall well-being ence experi tional the educa every child.
Today’s PTA is focused on excellence for our children.
· Lack of education funding · Student success · Family
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· Childho ence =· Student od obesity success eXce ll School · Family engagement · Family-ers hips Partn
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come a nationa l Pta® To become a school of nationa Pta® excellle nce, PTAschool and schof ool excelle leadersnce, will: PTA and school leaders will:
· Social/emotional well-bei · Safety
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· Access to arts & cultural · Social/emot education ional well-being · Safety · Access to arts & cultural education
end-of5 Complete te end-of- to year assessment ment to track assess progress year 5 Comple track progress Receive recognition ition e recogntools 6Receiv & celebration celebration tools 6 & Continue ue 7collabo collaboration for for schoolration improvements 7 Contin school improvements
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you’ve seen ting tools? 6. Based on what ations for improving our marke ________ __________ your recommend _____ __________ My parents love coming to _______________ Myschool my – and parents love when loveI_____ _____________ com ing _____ my scho they’re _____ here! _____ ol – and I love to _______________ they when ’re here! ___ _______________ _______________ _______________ At school, I designed ___ Ataschool, the____________________ using movie I designed _____ _____ _______________ a movie technology! latest using the ving _____________ latest technology! ily isismo moving _______________ family Myfam My mom____________________ re – my my mom
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arters National PTA Headqu | Alexandria, VA 22314 1250 North Pitt Street
) · pta.org 1-800-307-4pta (4782
sign up for our Visit pta.org & ! to stay informed e-newslet ters
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HELP SHAPE PTA’S FUTURE AL GO HE LP Please take a few AP minutes to fill out this survey. E-mail SH E PTA’SandFU ol partners additional insights to programs@pta.org. scho TU RE gnize PTAs to enrich support and reco
A well written and spoken presentation is great, but having the illustrations and imagery designed to help drive the message home is invaluable to keep the visual attention of the audience. We set our clients up with the visuals and allow them to concentrate on what they do best.
therat your To e take toge 1.Pleas Please check all of the to apply workingthat a few d es challenges minut mitte com addit to fill out school/in your community related to family engagement are ional well-being that insigh this all ts to programs@ surve and over y. E-mail and academic success: pta.org. al experience ation educ 1. the Pleas e check all ofofNational Standards for Familyschoo Implementation the challe . child y l/in ever your community relatenges that apply at your School Partnerships and academic d to family enga Low literacy success: gement Implement ation Attendance rates of National Stand Schoofolfamily Lack engagement ards for Famil Partnership ysFami ly-school Low literac Language and barriers y cultural ners hiPs Attendanc Other _________________________________________ e rates Part Lack of family engagement Language and cultural barrie Othecheck rs r _____all 2. Please of the challenges that apply at your _____ _____ _____to _____ & _____ school/in your community related health and safety: social _____ ______ emotional Overweight/obesity development 2. Please check learning all of the challe Unsafe walking/bicycling environments near school school/in your nges apply at your community Unsafe playground or lack of playtimethat equipment relate d to health and Overweight/obe Bullying safety: sity Unsafe walking/bi Drugs/alcohol Unsafe playgroundcycling environments near Allergies schoo or lack of playti Bullying Stress me equipment l To enrich the Drugs/alco Other _________________________________________ nce hol educational experie Allergies eing & overall well-b Stress of every child Othe r _____ 3. Please check all of the _____ challenges that apply atHealth your &school/ _____ safety al _____ in your community related to_____ arts and cultural exploration: __________ arts & Cultur ______ exploration No arts education classes (e.g., creative writing, visual 3.Pleas e checkarts, all ofperforming or graphic arts, music) the challenges in your comm that apply at unity relate No arts education clubs or extracurricular offerings d to arts and cultur your school/ Lack of resources visual art supplies,al exploration: No arts education(e.g., class (e.g., ity instruments, technology) es mun or graphic arts, creative writin com g, visual rming arts, Reduction in staffperfo for arts education No arts educ s music urce ) ation clubs reso or extracurricu Other _________________________________________ Lack of resources lar offerings instruments, techn (e.g., visual art supplies, ology) Reduction in Other _____ staff for arts education _______________ _______________ ______
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Today’s PTA is focused on excellence for our children. = llence eXce School
· Familyerships Partn
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Succes
· Student y & Safet · Health s& ion of Art · Explorat re Cultu
Headquarters 4 National PTA ndria, VA 2231 Street | Alexa
1250 North Pitt
1-8 00-307-4p
pta.org ta (4782) ·
Visit pta.o e-n ews let
Hosting an event or setting up a space at a trade show is exciting, unless you are empty handed. We plan well in advance to equip our clients with plenty of branded materials so when an opportunity arises, they are ready to take full advantage, and look great doing so.
Czarskaya {czars gold}
EVENTS
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