chamber presentation

Consistency

Creativity

Planning

pride

branding

branding

pride Planning

Creativity

Manthey Construction Services original materials’ level of pride

BEF

and professionalism was very common among small businesses.

Get something up, no planning, no creativity, and no consistency (or to be fare, consistently bad).

1. Lack of branding

4. Lack of investment in company

7. Lack of pride

2. Lack of professionalism

5. Lack of communication

8. Lack of exposure

3. Lack of organization

6. Lack of commitment

9. Lack of experience

Consistency

ORE

Manthey Construction Services • Remodeling • Commercial Contracting • Handyman Services CLASS A Contractor donald.manthey@gmail.com SERVING WASHINGTON, DC, MARYLAND & VIRGINIA p. 703-224-8945 | f. 703-224-8801 107 North Fairfax Street | Alexandria, VA 22314

branding

pride Planning

Creativity

Consistency

1. Strong branding

4. Invested in company messaging

7. Pride shown through tagline

2. Show of professionalism

5. Communicates to audience

8. Exposes

3. Informative and organized

6. Committed to brand

9. Lack of experience

branding

Planning pride

Creativity

Consistency

If planned properly, all of these materials can be created at once, using a consistent set of branded elements and content, and modified for production or distribution. This prepares a company or organization for future opportunities. Produce them as needed or as your budgeting allows, to build your toolbox of marketing materials.

1. Business Cards

7. Brochures

2. Print Ads

8. Door Hangers

3. Website

9. Direct Mail

4. Web Ads

10. Proposals

5. Displays

11. Presentations

6. Flyers

12. Signage

Our Most Commonly Given Answer?

We specialize in remodeling, painting, and handyman

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& Virginia, so put together your list of projects and give us a call for a quote.

703.224.8945 Commercial Remodeling Residential Remodeling handyman services

• Residential Remodeling • Handyman Services • Commercial Construction

Give us your list and we’ll handle the rest!

mantheyconstruction.com

branding

Creativity pride

If your products and/or services are easy to illustrate, and it makes for a unique image to advertise and brand behind, go for it!

If you have a wide range offered by many competitors, start brainstorming ways to stand out in a crowd. Manthey’s services were very common, and there is nothing overly unique about his company name, as many contractors use their last names for business.

A strong, confident and creative tagline however, or a unique image that does or doesn’t have anything to do with your business (duck or gecko), can effectively do the trick.

One important thing to remember is, without Pride & Planning, Creativity won’t get you far.

Planning

Consistency

branding

Consistency pride

Planning

Creativity

Consistency is the final piece to strong branding. Whatever your brand is built upon, make sure it is consistent. Be it a message, an image, a mascot, an icon or a combination of

2012 Logo Re-Brand

many elements, your brand is ultimately a feeling people get when you reach out to them, and may evolve over time.

If your audience feels confused, then you have lost them. If they know you without reading a word, or processing your advertisement at all, then you have been consistent, you have been creative, you have planned and best of all, you have illustrated your pride in your company.

It is fine to change it up, you’ll learn what works, you’ll learn what doesn’t, or you’ll re-brand if you feel the time has come.

We just re-branded at our five year anniversary.

We are a small business, and can’t reprint everything overnight, but we are planning to do so as we need to replace materials that run out, or as budgets permit.

Our main reason for re-branding, we found our clients referencing us, as we do, as 6HD, so we decided to embrace it.

If something seems to stick, for whatever reason, consider it a strong part of your brand.

i t ’ s n o t t h e way y o u s ay i t i t ’ s t h e way y o u s e e i t

Original Logo