.
Serving San .Jose City College
Vol. 39, No. 14
Friday, November 14, 1986
Enrollment drop means less funds By Deborah Kerr . . . Dechnm~ enroll_ment h_as grown to epic proportwns at C1ty College over the past decade and could cost the college an estimated $750,000 next year, according to Dr. Richard Goff, chancellor of the San Jose/ Evergreen Valley College District. "City College has dropped 300 ~A (average.~aily attendance) this semester, srud_ Dr. Go~. "We must have an mcrease m enrollment next semester tog~ this (the $750,000), or part of 1t back.'' Otherwise the state will issue less funds to the college next year at a cost of $1,800 per ADA decrease, in accordance with the amount od students registered this year. The actual number of City College ADA drop is 320, yet there is no drop in ADA at EVC, according to the first census report, fall semester, 1986, by Mike Hilll, district assistant superintendent. ADA is figured by the amount
· d f rom th e Sk"Inner. o f h. ours m1sse prevwus ~emester and calc1;1lated "We're viewing this problem as m~o full-ume ho~s. accor?mg to an emergency," responded Dr. Hill. One ADA 1s the eqwvalent Skinner to the memo. "All the to one full-time student. administrative deans are putting According to Hill, the City their heads together to address the College headcount for fall 1985 problem.'' was 10,623, as opposed to To combat the declining 10,203 in 1986 -decline of 420 enrollment, Dr. Skinner is or 4%. Evergreen, on the other . working towards changing the hand, increased its enrollment 3% start date for the fall semester, fron: fall1985 t~ fall1?86. possibly after Labor Day. He Cay Collt1ge s declme enroll- will also reexamine the marketing ·mentis not new, according to Dr. strategies and programs in order Goff, who said he's been to recruit more students. monitoring the situation for a "Positive action is being long time, but has been taken," he continued. "Surely, it happening for "a dozen or so will take time." years.'' According to Administrative However, he continued, the Dean Richard C. Casey, there has steady decline was masked by a been a serious ADA drop in boom in evening students, electronics, machlne technology followed by an increase in and reading programs. Night veterans, and, most recently, an programs, such as drama and influx of Viemamese students. computer studies, have suffered "Who is going to take the place large student losses, and the of the Viemamese after the big biggest drop is in the night ESL surge passes through?" asked Dr. program. Goff in an urgent memo to City "We want to retain all of these College President Dr. Byron F. programs," he said. "we're not '
· to w1pe · them out. " . gomg In addition, the draftmg and machine «?Chn?logy pro!Vams are losing therr pnvate fundmg as of next year. Casey declined to say what would happen to these programs as a result of the funding loss. Dr. Goff cited the main problem as a lack of marketing. He said that because of poor marketing, City College is not receiving its share of students, and that if the administration remains passive in this area, other colleges would end up getting students who would customarily attend City College. "In the past, it (marketing) focussed on activities that are not target-oriented," he said, indieating that the marketing targets have been too big, too general, and too broad. Instead, he wants to target marketing to potential student~ in the City College community, portraying the college as a college of first choice. . Goff said his desire is to
· · " 'We're vtewmg t h IS problem as an emergency,' said Dr. Byron F Sk _,;,;,·...--.-ln;,;,n;,;;~,;;,~r•.- - - - - involve the entire staff in the marketing process, with each department being responsible for generating its own information. He also said he wan s to develop a brochure that concentrates on course offerings. A budding of these desires took place at the administrative conference held in Carmel on Oct. 24 and 25, where a wide representative body of different disciplines on both campuses congregated to discuss the theme, "San Jose/Evergreen- colleges of first choice." At the retreat, participants worked out different marketing, image-building and personnel encouragement strategies. Swnmations were then presented to Dr. Goff at the last district board meeting and he was charged to present these summations to the district board of trustees. ·
Parking ticket 'shot down' by Hunter By Salvador Ascencio miss class." Chuck Hunter, the English "There is a functional and instructor who received a ticket honorary reason for the for parking in the president's president's and staffs parking," reserved space, had his citation . said Skinner, who added, "Other dismissed by Campus Police schools, like Harvard, do not before he could present his case debate over parking.'' to the San Jose Traffic Court. Evergr~n Valley College, City Then, earlier this week, Hunter College's sister campus, has a 50 round that a prankster had cent parking fee per day. But, reserved his name, along with unlike City College, EVC has a those of six other persons, free parking area. In addition, emblazoned in white and bright EVC does not have a parking orange on a general parking space space reserved for the Predisent. near the General Education De Anza and Foothill charge building. $10 per twelve week quarter Hunter looked out to his about 20 cents per day for "reserved" parking space and parking. Both colleges have found somebody else's car reserved parking for their trespassing on his space. So he Presidents. Mission and West called campus police and .Valley have free parking. West requested that the offender be Valley does not reserve a spot for ticketed. Action was swift. One hour the President while Mission does. and 30 minutes later, Hunter's . At Santa Clara University, a name, along with all of the debate is currently taking place in others, was removed from the regards to their parking situation. parking area. SCU President William Rewak "The painted signs were has appointed a committee to unofficial," said District Police resolve student's and faculty's Chlef Edwin Dunn in reference to concerns for parking. the prank, but City College SCU presently charges both President Dr. Byron F. Skinner staff and students a $5 armual fee still has his reserVed parking fo r parking and the president space. does not have a reserved parking "The president's space was spot. authorized by the Faculty Senate Meanwhile, City College stuand the Chancellor's offi ce dents expressed their opinions during Dr. [Theodore] Murguia's a_bou~ the campus parking term," said Dr. Skinner. Sl~tlon. . . In answer to allegations of We attend Ctty for a ~rt~ elitism, Dr. Skinner said, "It's · rea_son ...to sa~e m~ney,. satd just as necessary to· have a Rms Robles. If we re gomg to reserved parking space for the pay, we ma,y as well go to San president as it is to have a staff Jo~e State, he added, as he parking area. If staff doesn't · pomt_e d to the half empty staff . have a space to park and staff p ark rn g area by the G .E. miss class, then 40 people will See PARKING, page 8
'Star Wars' needed says student page 2
Jose "Dino" C. Alvarado displays hls medals.
Photo by Luzmaria V. Martinez
Medal of Honor awarded Alvarado proud recipient By Nora Hensley City College campus- night policeman and Viemam hero Jose "Dino" C. Alvarado, 43, was the recent recipient of the prestigious Medal of Honor for his services in Vietnam. "It's not unusual to receive tills type of honor, even eighteen years later," said Alvarado. Along with hls most recent honor, Alvarado has previously received 18 other awards, including the Purple Heart, the Silver Star and the Bronze Star. Alvarado received these awards for hls gallantry and illtrepidity in action, and for risking hls life above and beyond the call of
Cosmetology 'dresses up' page4
As a U.S. Army Green Beret, he was the commanding officer of civilian irregular forces, the 351-2nd Battalion, Mobile Strike Forces. Sgt 1st Class Alvarado was cited for gallantry and courage in action at the risk of hls life above and beyond the call of duty. U?d~r h~v y_ frre in , Long Khanh Province, the cttat~on mdic3:tes, Sgt Alvarado displayed extraordinary herOism, distributing ammunition, assisti_ng the. wounded, providing courage and leadership to his men. In the final assault against the enemy, he Alvarado was wounded and was taken captivel8 See 'VET', page 4
Jaguars ranked 5th in the nation page 6