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Brief 1 KĂ–ket- Scandinavian Restaurant Brief To design the brand and identity along with promotional materials for a new Scandinavian Bar/ Restaurant opening in Leeds.. Background KĂ–ket is the Swedish word for cusine. Selling traditional Herring dishes and own brand Aquavit. Target Audience Hip city go-ers 20-45 yr old, who appreciate modern, contemporary cuisine. Solution Exploring Scandinavian design and vectored patterns to resovle the brief, exploring fresh colours and imagery to provoke the feeling of the Scandinavian ocean scapes.
Stephanie Oglesby s-oglesby0912.blogspot.com OUGD301 BA Graphic Design Leeds College of Art Year 3
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Brief 1 KÖket- Scandinavian Restaurant
The Brand The pantone colour was influenced by water and fish imagery. Antipasto Typeface is used for the logo and Thin Font is used as the secondary typeface for the menu, labels, stationary and website. I concentrated on the pureness of the shape of the ‘o’ and the repeated circle shapes in the umlark ‘Ö’, I built on this idea to create a concentric circle pattern which we can associate with rippling water droplets. I created a range of patterns that can continue the brand identity throughout different promotional material. The patterns created represent fish scales and the movement of water, I kept the patterns clean and circular to follow the fresh, pureness of the restaurant.
Pantone Coated 5513C Antipasto ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Thin font ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Stephanie Oglesby s-oglesby0912.blogspot.com OUGD301 BA Graphic Design Leeds College of Art Year 3
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Brief 1 KĂ–ket- Scandinavian Restaurant
Aquavit Packaging and Labels Screen printed colourblend pattern onto tissue paper to create high quality packaging for Koket’s own range of Aquavit. I wanted to expore transparencies within the packaging to connect to the theme of water.
AQUAVIT Caraway & Orange
AQUAVIT Fig & Cardamom
AQUAVIT
AQUAVIT
Blueberry & Elderflower
Coriander & Crown Dill
The range of labels created continue the circular shape of umlark and make the Aquavit appear pure and neat. I have used the photography of Bart Van Der Gaag, a Swedish landscape photographer to add to the brand identity and explore the idea of water further. Aquavit labels on clear and white sticker paper.
Stephanie Oglesby s-oglesby0912.blogspot.com OUGD301 BA Graphic Design Leeds College of Art Year 3
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Brief 1 KĂ–ket- Scandinavian Restaurant
Tapas Menu & Clipboard Screenprinted colourblend pattern onto clear transparent plastic clipboard reflecting the freshness of the brand and transparencies of water. This will be used to present the Tapas menu. Bar food tapas menu, using the logo stamp to order food, bright white stock to represent freshness of food and Sweden. These are disposable menu’s that can change everyday, that will have a different pattern on each menu. Stock: 245gsm matt white card
Stephanie Oglesby s-oglesby0912.blogspot.com OUGD301 BA Graphic Design Leeds College of Art Year 3
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Brief 1 KĂ–ket- Scandinavian Restaurant
Stationary Logo and patterns continued through all stationary for restaurant. -Letterheads -Compliments Slip -Envelope -Reciept Card -Business cards All double sided printed with variation of vectored patterns on reverse side. Stock: 130gsm lightweight matt 245gsm matt white card
Stephanie Oglesby s-oglesby0912.blogspot.com OUGD301 BA Graphic Design Leeds College of Art Year 3
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Brief 1 KĂ–ket- Scandinavian Restaurant
In Store Applying the range of patterns to Wallpaper and Textiles such as cushions that will decorate the restaurant to show them in context. Labels for Pickle Jars sold in the restaurant to show how the hues change for different products.
Stephanie Oglesby s-oglesby0912.blogspot.com OUGD301 BA Graphic Design Leeds College of Art Year 3
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Brief 1 KĂ–ket- Scandinavian Restaurant
Web Proposal To show how the brand can be continued across other promotional materials. Using Bart Van Der Gaag’s photography to create the look for the website, showing the photography in its full quality provoking the mood of the restaurant. Home page -About Info about the Restaurant, background and concept. -Menu page Both Tapas and A La Carte Menu available to view aswell as extensive range of drinks -Shop page Own brand products to buy, 12 flavours of Aquavit Pickled Jars -Contact page Relevant contact info including map.
Stephanie Oglesby s-oglesby0912.blogspot.com OUGD301 BA Graphic Design Leeds College of Art Year 3