06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
Name
Stephanie Oglesby
Blog.
http://s-oglesby0912.blogspot.com/
Date
OUGD301research
26/09/11
Rationale (200 words)
A concept driven investigation into Retail brand personalities with a focus on packaging, POS and promotion. A concept driven investigation into Retail brand personalities with a focus on consumer interaction.
Proposed research Areas & Themes - (400 words) I propose to research heavily into design and graphics for retail, focusing mainly on fashion retail but experimenting with other areas. I will keep upto date with design for retail news, and investigate these main areas: -Packaging, -POS, -Branding, -Interactivity, -Events, -Visual Merchandise. Exploring how consumers engage with the graphics.
1
Proposed Visits
London Retail Stores- Oxford st, events, openings –COLLECT & RECORD Retail Stores Leeds/ Manchester. Concept Stores. LOVE CREATIVE- Manchester GRATTERPALM- Leeds ELMWOOD- Leeds
3.
Books (including chapters where necesaary0
Retail Graphics Brands Brands- Meaning and value in media culture (Ch2- Consumption, Ch4- Brand Management) No Logo Science of Shopping, How we shop? Retail Therapy- Store Design Today Brandscaping- Worlds of experience in Retail Design Shopping with Freud (Ch7 –Make up your mind)
4.
Texts / Articles (Title, publication, author and date of publication)
5.
Websites / Online resources (include link to specific material/ section)
http://www.thedieline.com/ http://lovelypackage.com/ http://www.design4retail.co.uk/retail-design-news/ http://www.behance.net/
Additional Activities Taking part in additional live briefs, look at starting a blog on retail. Placements at Design for retail agencies.
STUDENT’S Signature