SVBQ Winter 2016

WINTER 2016

SILICON VALLEY

BUSINESS Celebrating Our Region’s Business Success & Entrepreneurial Spirit

Experience Silicon Valley Places to Taste, Shop, Stay, Play

Tradition of Champions SJSU’s Football Legacy

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CHAMBER VIEW

TABLE OF CONTENTS

At the San Jose Silicon Valley Chamber of Commerce, economic development is always at the heart of all that we do. As we approach the Big Game, we look at the lasting benefits this historic event will have—beyond its duration.

San Jose—the Heart of Silicon Valley as we know it— will once again be in the limelight as an official “Super Community.”

The nation, and the globe, will experience our great city through the expected media coverage that will showcase not only the sporting event itself but also the fan experiences and local activations leading up to it.

Matthew Mahood,

President & CEO San Jose Silicon Valley Chamber of Commerce

From a marketing and branding standpoint, this event is literally golden.

Our partners at San Jose City Hall agree. Kim Walesh, Deputy City Manager/Economic Development Director for the City of San Jose had this to say: “With the Bay Area hosting Super Bowl 50, Silicon Valley including San José will benefit immensely from an economic standpoint as well as through the global exposure.

FEATURES

Bravo Zulu 4 Good Samaritan Hospital: 50 Years of Healing Feature Story 8 Experience Silicon Valley Special Report 12 San Jose’s planned events leading up to the Big Game

“Big Game Week is projected to attract more than 1 million visitors and more than 5,000 media personnel, giving the region an incredible opportunity to put its best face forward and show the world why the world’s best companies and people choose to locate here.

Member Focus Tradition of Champions: SJSU Football

“For San Jose, we are anticipating significant increases in revenue from the Transient Occupancy (hotel) Tax along with additional sales tax, parking revenues, and airport-related revenues. “

IN EVERY ISSUE

These taxes, according to a memo penned by Walesh, will bring in approximately $1.35 million through the hotel tax as well as $530,000 from the 4% tax on room nights for Convention Center Facilities District hotels.

“It’s a great opportunity for Bay Area residents and visitors alike to experience San Jose/ Silicon Valley’s important role within the Bay Area and the many visitor amenities here,” Walesh says.

And while there is a cost in the additional police and fire services needed, along with planned visitor experience upgrades, the National Football League Host Committee will be reimbursing the city $500,000.

Many of these improvements to the local amenities were already planned but simply accelerated by the Big Game, helping the city become even more attractive to new businesses and retain existing ones—an economic development win for the entire region.

Touch down!

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Chamber View 3 Valley Gallery

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Save the Date Calendar

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Just Joined

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Member Perspective 22

SAN JOSE SILICON VALLEY CHAMBER OF COMMERCE

101 W. Santa Clara Street, San Jose, CA 95113 p: 408-291-5250 f: 408-286-5019 sjchamber.com BOARD CHAIR Jim Lynch, San Jose Water Company PRESIDENT & CEO Matthew R. Mahood EXECUTIVE VICE PRESIDENT Derrick Seaver DIRECTOR OF PUBLIC POLICY Victor Gomez DIRECTOR OF SPONSORSHIPS, PROGRAMS & EVENTS Kathryn Satcher

Silicon Valley Business Quarterly/Winter 2016

DIRECTOR OF MEMBERSHIP Dave Perry

©2016. Published by the San Jose Silicon Valley Chamber of Commerce.

DIRECTOR OF COMMUNICATIONS Mayra Flores De Marcotte

With a distribution of 5,000, the Silicon Valley Business Quarterly celebrates our region’s business success and entrepreneurial spirit across all sectors and sizes of business. The SJSV Chamber represents nearly 1,400 businesses and their 275,000 employees in the greater Silicon Valley.

Design by Diana Rich Printed by Almaden Press, Santa Clara Cover photo designed by San Jose Made

A limited supply of extra copies is available at no charge to members only on a first-come, first-serve basis. Ad rates and specifications: sjchamber.com.

Printed on certified recycled paper

Silicon Valley Business Quarterly | Winter 2016

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BRAVO ZULU

50 Years of Healing —

Good Samaritan Hospital celebrates silver anniversary, facility expansion and growing list of accolades

By Hal Silliman

W

hen Good Samaritan Hospital celebrated its 50th anniversary a few months ago, it invited back all of the folks who had been born at the San Jose facility for its own birthday party.

Fortunately, not everyone RSVP’d otherwise the celebration would have had more than 100,000 people present!

Since the hospital opened its doors in 1965, being the place to go for child birth has been one of its core competencies.

In fact, readers of Bay Area Parent magazine have chosen Good Samaritan as the “Bay Area’s Best Place to Have a Baby” and “Family Favorite Hospital” for 10 consecutive years.

Its neo-natal unit that specializes in high-risk pregnancies is well-regarded, but the 390-bed hospital also receives professional kudos for its stroke and cancer care.

And then there are the robots.

Always an early adopter of new diagnostics

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Silicon Valley Business Quarterly | Winter 2016

and treatment, Good Samaritan has been a leader, too, in innovative surgery techniques— like using robot-assistance for certain surgeries,

Its certification as a comprehensive stroke care center means that it can effectively treat stroke victims up to 11 hours after the stroke occurs.

Another high-tech treatment offered is robotic surgery, which uses technology originally developed by NASA. and in 2014, it launched the Silicon Valley Institute for Robotic Surgery.

Good Samaritan is helmed by physician Paul Beaupre, the hospital’s chief executive officer. Dr. Beaupre joined the hospital as an anesthesiologist and later moved into management.

“From being looked at as a place for women to have babies, we have evolved to where we are today one of a handful of non-academic hospitals to be certified as a comprehensive stroke center,” Dr. Beaupre said, citing just one of its notable accolades.

“If you have a stroke and go to a hospital, and if you don’t reach a primary stoke center hospital within 3.5 hours, the hospital cannot do anything for you,” Beaupre said.

Comprehensive stroke centers like Good Samaritan, however, have extended the window of opportunity for successfully helping stroke victims up to 11 hours after symptoms first arise, as they have neurosurgeons and neuro-interventional radiologists on-call round-the-clock, enabling treatment that removes little blood clots from the brain using catheters.

Dr. Beaupre cited the case of a 34-year-old mother and a practicing nurse at another hospital, who about three years ago, went to work with a headache. Because she was so young, the other nurses didn’t realized she was having a stroke.

At four hours, she lost use of the right side of her body. She was transported by helicopter to Good Samaritan Hospital and arrived five hours into the stroke.

At any other place, further treatment might not have been possible and recovery of movement might not have happened, but at Good Samaritan the staff was able to dissolve the clot, and almost immediately she could move the right side of her body.

She left the hospital within three days, able to care for her children, Dr. Beaupre said.

Another high-tech treatment offered is robotic surgery, which uses technology originally developed by NASA, he said. Using it, gall bladder surgery which has evolved from a major operation, to then several small incisions, can now be conducted using a physician-assisted robot that makes just one small puncture in the belly button.

There is no scar left to be seen.

“This is really elegant surgery,” Dr. Beaupre said. Good Samaritan also uses robotic surgery for urology, gynecology, lung—and soon—for heart procedures.

And with all the latest treatment available, Dr. Beaupre noted that the hospital, along with

Robotic surgery at Good Samaritan Hospital (Courtesy Good Samaritan Hospital)

HCA sister Regional Medical Center, is one considered to be one of two low-cost hospitals in the area.

Good Samaritan Hospital is part of the Health Corporation of America group, the largest for-profit hospital system in the United States.

Its affiliation with HCA brings continual improvement in facilities and services—which benefits patient outcomes.

A most recent acclimation came at the end of October when Good Samaritan Hospital earned an “A” rating by the independent national hospital watchdog organization, the LeapFrog Group, Dr. Beaupre said.

The ratings program recognizes hospital’s strong commitment to patient safety. The Hospital Safety Score is the gold standard

LEGACY OF EXCELLENCE “A” Grade for Patient Safety Leapfrog’s Hospital Safety Score [2015]

Top Performer on Key Quality Measures The Joint Commission [2014, 2013]

Outstanding Achievement Award Commission on Cancer [2013]

Family Favorite Hospital Bay Area Parent [2015-2005]

Good Samaritan Hospital’s 50th Anniversary celebration (Courtesy Good Samaritan Hospital)

Silicon Valley Business Quarterly | Winter 2016

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Historical image of original building (courtesy Good Samaritan Hospital)

Renderings of $33 million expansion (courtesy Good Samaritan Hospital) continued from page 5

rating for patient safety, compiled under the guidance of the nation’s leading patient safety experts and administered by Leapfrog.

One patient who knows personally about the top-notch care is Good Samaritan Board member Robert Donahue, now a retired attorney. He joined the board about five years ago, but his family has been served by the hospital for years. After their first child was born at a different hospital, they looked for another one “that was more up to the task” for their next two children and chose Good Samaritan.

Donahue and his wife, as well, have been patients themselves, respectively, for knee surgery and stroke. Its comprehensive knee surgery program includes pre-operation orientation and physical therapy class and an aggressive PT program after surgery that

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Silicon Valley Business Quarterly | Winter 2016

includes a family member.

2425 Samaritan Drive in San Jose.

Donahue said he was standing up and walking a few hours after the operation. Six months later, he competed in a 5K walk and is playing squash regularly. His wife was out of the hospital three days after suffering a stroke, and she fully recovered, he said.

The expansion, with groundbreaking set for May 2016, will increase the number of beds to 34 from 25 and allow the hospital to boost the number of patients it sees each year almost 50 percent to 75,000, up from 54,000.

“I’m most happy about the hospital. It’s really a dedicated, caring and welcoming, with state-of-the-art service … It’s a community gem, from my perspective.”

Good Samaritan hospital—which includes a 27-bed rehabilitation services and behavioral health facility Mission Oaks Hospital in Los Gatos—is also celebrating its 50th anniversary with a $33 million expansion of its emergency department to 22,653 square feet from its existing 7,857 square feet at its main site at

“We had a humble beginning, but we have really focused on improving the quality of our service line so we can hold ourselves out as being as good or better than university hospitals around us,” Dr. Beaupre said. “… We have a commitment to improve the quality of care for patients and to enhance patient experience, and if we do those two things well, we deserve to grow as hospital.”

Hal Silliman is most recently former vice president of communications for the San Jose Silicon Valley Chamber of Commerce.

Tradition of Champions —

San Jose State University has a connection to the biggest game in football

This isn’t the Bay Area’s first rodeo.

The big game took place in 1985 at Stanford Stadium. The 2016 version, however, will be a far cry from game held 30 years ago.

Between the hyper marketing efforts along with the sheer number of events being planned in advance of the Feb. 7 game, the 50th will very likely be the biggest in the game’s history.

“Look at this event as it would be bigger than a presidential inauguration,” said Lawrence Fan, San Jose State University Athletics Media Relations Director. “If you were to rank this among Bay Area events, it would certainly rival when San Francisco hosted the World’s Fair.”

San Jose State University has had more than a century-long relationship with the sport.

SJSU has been playing football since 1893.

Most recently, the school won its fourth consecutive bowl game with a 27-16 victory over Georga State University in the inaugural AutoNation Cure Bowl in Orlando, Florida on Dec. 19, 2015.

Through the years, SJSU has had more than 170 players go on to professional football careers—either in US or in Canadian Football league, Fan said.

The school has also had its share of players and coaches that have gone on to be a part of the big game.

SJSU is one of only six universities with two alumni who have been big game-winning coaches.

The late Bill Walsh led the 49ers to NFL championships in 1982, 1985 and 1989 during his Hall of Fame coaching career.

Dick Vermeil directed the St. Louis Rams to victory in 2000.

The last SJSU player to play on a big game winning team is Gunderson High School’s James Jones, a wide receiver for the Green Bay Packers, in Feb. 6, 2011.

But before Jones, there were others.

Most notably: •

Dwayne O’Steen, defensive back for the Oakland Raiders during the big game in

1981 •

Sam Kennedy, line backer for the 49ers during the big game in 1989

•

Greg Cox, played on back to back winning teams—with the 49ers in 1990 and with the New York Giants in 1991

•

David Diaz-Infante, played guard and center during the big game in 1998 and again in 1999

•

James Hodgins, played fullback for the St. Louis Rams during the big game in 2000—Dick Vermeil coached this team

“SJSU is proud to be one of the two practice sites for (the big game),” Fan said. “SJSU will be able to offer NFC a practice site that is in a very compact footprint—the practice field, locker room and weight room all within a 50yard radius of each other.

“SJSU over the last 15 years has hosted several NFL teams, whether preseason or during the season, and looks forward to hosting a team that has the opportunity to win.”

Silicon Valley Business Quarterly | Winter 2016

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FEATURE STORY

Experience Silicon Valley —

Places to Taste, See, Stay, Play

T

here is no place like it.

The birthplace of innovation, of technologies that have since revolutionized the way we connect with each other, the way we do business, the way we live.

Welcome to Silicon Valley. This is a region of pioneers and leveling the playing field. Where anyone can become a millionare with the right ideas and follow through.

This is also a place where the sun shines most days of the year, where its residents reflect the globe—and all the delicious foods—and a place that is uniquely located near the beach, wine country, forests, mountains, and the smaller city to the north—San Francisco.

Exploration is key to understanding all that Silicon Valley has to offer and there are a number of ways to effectively and efficiently do it.

The train system will allow you to get you around Silicon Valley and on through the Peninsula and finally, San Francisco.

Within the cities of Silicon Valley, take Valley

will be sure to make a lasting impression.

Another added perk of exploring this unique region by foot/bike is the view of the local art community, the number of murals that peek around a corner and sculptures found in our public spaces.

And when its time to hit the hay, Silicon Valley offers accommodations for every taste, every

“Silicon Valley is a mindset, not a location.”

– Reid Hoffman

Taste cantonese, mexican, thai, ethiopian and burmese foods—all within a short distance of each other.

Transportation Authority’s lightrail trolleys or buses. And if you have short distances to travel, explore Silicon Valley by foot or by bicycle—you can rent a bike from any of the Bike Share stations throughout the region.

Local breweries, sprinkled throughout Silicon Valley, also offer a chance to get to know the region, one sip at a time.

Silicon Valley also has a wealth of local and regional businesses that you won’t find anywhere else making and selling goods that

type and every sleeper.

So again, welcome to our home. Take a moment to take it all in.

Taste, see, play, stay.

THE REGION’S TECHNOLOGY BEFORE SILICON VALLEY • •

•

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1852: The Federal Telegraph Corporation [FTC] was founded in Palo Alto 1853: First Telegraph message received in San Francisco, lead to the creation of the California State Telegrapho Company 1909: First Radio Station in the country was created in San Jose

Silicon Valley Business Quarterly | Winter 2016

•

•

1935: Stanford University graduates William Hewlett and David Packard’s garage. This is considered the “birthplace of Silicon Valley” 1957: After Sputnik was launched, President Eisenhower turned to San Jose’s Fairchild Semiconductor

•

•

Up until 1960, this region was the largest fruit production and packing region in the world.

1971: The first use of the term “Silicon Valley” by Ralph Vaerst and the Electonic News.

Where to Eat 71 SAINT PETER RESTAURANT 71 N. San Pedro St. San Jose, 95110 AMATO PIZZERIA 6081 Meridian Ave., Suite 60 San Jose, 95120 AMICI’S EAST COAST PIZZERIA 225 W. Santa Clara St. San Jose, 95113 ARCADIA RESTAURANT 100 West San Carlos Street San Jose, 95113 ARMADILLO WILLY’S BBQ 994 Acacia Lane Los Altos, 94022 BIRK’S RESTAURANT 3955 Freedom Circle Santa Clara, 95054 BJ’S RESTAURANT & BREWERY 10690 N De Anza Blvd. Cupertino, 95014 925 Blossom Hill Road, Suite 1535 San Jose 95123 511 Coleman Ave. San Jose, 95110 THE BLUE CHIP RESTAURANT 325 S. First St. San Jose, 95113 BLUSH RAW BAR & LOUNGE 100 N. Almaden Ave., Suite 160 San Jose, 95110 BOUDIN SF 5205 Prospect Road San Jose, 95129 BUFFALO WILD WINGS 859 Blossom Hill Road San Jose, 95123 CAFE EDEN 2 N. First St., Suite 150 San Jose, 95113 CAFE STRITCH 374 S. First St. San Jose, 95113 CAPRIOTTI’S SANDWICH SHOP 181 E. Tasman Drive, Suite 50 San Jose, 95134 CARL’S JR. Multiple Locations CHICK-FIL-A 2280 Monterey Road San Jose, 95112 CHINA WOK RESTAURANT 9 N. Market St. San Jose, 95113 DIO DEKA 210 E. Main St. Los Gatos, 95030 ERIK’S DELICAFE Multiple Locations

Silicon Valley Business Quarterly | Winter 2016

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Where to Eat FATBURGER 788 N. King Road San Jose, 95116

P.F. CHANG’S CHINA BISTRO 925 Blossom Hill Road, Suite 1515 San Jose, 95123 FAZ RESTAURANT & BAR 390 W. El Camino Real Sunnyvale, 94087 181 E. Tasman Dr., Suite 40 San Jose, 95134 900 Stanford Shopping Center Palo Alto, 94304 FIRESIDE CAFFE 3245 Stevens Creek Blvd. San Jose, 95117

PIZZA FACTORY 3039 Meridian Ave., Suite 44 San Jose, 95124

FLAMES RESTAURANT 88 S. Fourth St. San Jose, 95112

PIZZA MY HEART 117 E. San Carlos St. San Jose, 95112

FOGO DE CHÃO 377 Santana Row, Suite 1090 San Jose, 95128

ROSIE MCCANN’S IRISH PUB AND RESTAURANT 355 Santana Row, Suite 1060 San Jose, 95128

GIORGIO’S ITALIAN FOOD AND PIZZERIA 1445 Foxworthy Ave. San Jose, 95118

SAN JOSE BAR & GRILL 85 S. Second St. San Jose, 95113

GORDON BIERSCH BREWING CO. 357 East Taylor Street San Jose, 95112

SAN PEDRO SQUARE MARKET 87 N. San Pedro St. San Jose, 95110

THE GRILL ON THE ALLEY 172 South Market Street San Jose, 95113

SCOTT’S SEAFOOD 185 Park Ave. San Jose, 95113 1 Town & Country Village Palo Alto, 94301

HOBEE’S SAN JOSE 680 River Oaks Pkwy., Suite P San Jose, 95134

TRES GRINGOS 83 S. Second St. San Jose, 95113

Where to Stay ALOFT HOTEL SANTA CLARA 510 America Center Court San Jose, 95002 COUNTRY INN & SUITES 1350 N. Fourth St. San Jose, 95112 COURTYARD/SAN JOSE NORTH/SILICON VALLEY 111 Holger Way San Jose, 95134

IL FORNAIO 302 S. Market St. San Jose, 95113

SPENCER’S STEAKS & CHOPS 2050 Gateway Place San Jose, 95110

KRUNG THAI 640 South Winchester Blvd. San Jose, 95128

STANLEY’S SPORTS BAR 1500 S. 10th St. San Jose, 95112

DOLCE HAYES MANSION WYNDHAM HAYES MANSION 200 Edenvale Ave San Jose, 95136

LE BOULANGER Multiple Locations

THE FARMERS UNION RESTAURANT 151 W. Santa Clara St. San Jose, 95113

DOUBLETREE BY HILTON SAN JOSE 2050 Gateway Place San Jose, 95110

LEFT BANK RESTAURANT 377 Santana Row, Suite 1100 San Jose, 95128

THE OLD SPAGHETTI FACTORY 51 N. San Pedro St. San Jose, 95110

FAIRFIELD INN & SUITES BY MARRIOTT 1755 N. First St. San Jose, 95112

LOFT BAR AND BISTRO 90 S. Second St. San Jose, 95113 LOUISIANA BISTRO 19 N. Market St. San Jose, 95113 MCCORMICK & SCHMICK’S 170 S. Market St. San Jose, 95113 MCDONALD’S Multiple Locatinos MORTON’S THE STEAKHOUSE 177 Park Ave., Suite 100 San Jose, 95113 ORIGINAL JOE’S 301 South First Street San Jose, 95113

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SP2 COMMUNAL BAR & RESTAURAUNT 72 N. Almaden Ave. San Jose, 95113

TOGO’S EATERY Multiple Locations

Silicon Valley Business Quarterly | Winter 2016

Where to Play AFK GAMER LOUNGE 163 W. Santa Clara St. San Jose, 95113 ALMADEN GOLF AND COUNTRY CLUB 6663 Hampton Drive San Jose, 95120 BAY 101 CASINO 1801 Bering Drive San Jose, 95112 CALIFORNIA’S GREAT AMERICA 2401 Agnew Road Santa Clara, 95054

Where to Stay

Where to Shop

THE FAIRMONT HOTEL SAN JOSE 170 S. Market St. San Jose, 95113

ALMADEN PLAZA SHOPPING CENTER 5353 Almaden Expy, Suite 49 San Jose, 95118

FOUR POINTS BY SHERATON SAN JOSE AIRPORT 1471 N. Fourth St. San Jose, 95112

ANNIEGLASS 377 Santana Row, Suite 1105 San Jose, 95128

HILTON SAN JOSE & TOWERS 300 S. Almaden Blvd. San Jose, 95110

CAPITOL SQUARE MALL 352 N Capitol Ave San Jose, 95127

HOLIDAY INN SAN JOSE AIRPORT 1350 N. First St. San Jose, 95112

EASTRIDGE MALL 2200 Eastridge Loop, Suite 2062 San Jose, 95122

HOTEL DE ANZA 233 W. Santa Clara St. San Jose, 95113

THE FLEA MARKET 1590 Berryessa Road San Jose, 95133

HOTEL VALLEY PARK 2404 Stevens Creek Blvd. San Jose, 95128

GILROY PREMIUM OUTLETS 681 Leavesley Road, Suite 175 Gilroy, 95020

HYATT PLACE SAN JOSE - DOWNTOWN 282 Almaden Blvd. San Jose, 95113

GREAT MALL 447 Great Mall Drive Milpitas, CA 95035

HYATT REGENCY SANTA CLARA 5101 Great America Pkwy. Santa Clara, 95054

LA PLACITA TROPICANA SHOPPING CENTER 1692 Story Road, Suite 218 San Jose, 95122

LA QUINTA INN & SUITES SAN JOSE AIRPORT 2585 Seaboard Ave. San Jose, 95131 MOTEL 6 2560 Fontaine Rd San Jose, 95121 QUALITY INN - AIRPORT 2390 Harris Way San Jose, 95131 RESIDENCE INN & SPRINGHILL SUITES SAN JOSE AIRPORT 10 Skyport Drive San Jose, 95110 SAN JOSE MARRIOTT 301 S. Market St. San Jose, 95113 THE WESTIN SAN JOSE 302 S. Market St. San Jose, 95113

PRINCETON PLAZA 96 N. Third St., Suite 275 San Jose, 95112 R & J JEWELRY AND LOAN 14A South First Street San Jose, 95113 SANTANA ROW 377 Santana Row San Jose, 95128 TRUDY’S BRIDES CAMPBELL 1875 S Bascom Ave. Campbell, 95008 WESTFIELD OAKRIDGE 925 Blossom Hill Road #2005 San Jose, 95123 WESTFIELD VALLEY FAIR 2855 Stevens Creek Blvd., Suite 2178 Santa Clara, 95050 THE WORKINGMAN’S EMPORIUM 260 North First Street San Jose, 95113

CALIFORNIA SPORTS CENTER Multiple Locations CHARDONAY II SAILING CHARTERS 704 Soquel Ave., Suite A Santa Cruz, 95062 CHILDREN’S DISCOVERY MUSEUM OF SAN JOSE 180 Woz Way San Jose, 95110 CINNABAR HILLS GOLF CLUB 23600 McKean Road San Jose, 95141 COYOTE CREEK GOLF CLUB 1 Coyote Creek Golf Drive Morgan Hill, 95037 COMEDY SPORTZ 288 S. Second St. San Jose, 95113 GILROY GARDENS FAMILY THEME PARK 3050 Hecker Pass (Hwy. 152 ) Gilroy, 95020 HAKONE GARDENS 21000 Big Basin Way Saratoga, 95070 HISTORY SAN JOSE 1650 Senter Road San Jose, 95112 LASER QUEST SAN JOSE 1035 E. Capitol Expy, Suite #10 San Jose, 95121 M8TRIX CASINO 1887 Matrix Blvd. San Jose, 95110 O’NEILL YACHT CHARTERS P.O. Box 6300 Santa Cruz, 95063 ROCKIN’ JUMP THE ULTIMATE TRAMPOLINE PARK 1901 Monterey Road, Suite 20 San Jose, 95112 SAN JOSE COUNTRY CLUB 15571 Alum Rock Ave San Jose, 95127 SANTA CLARA COUNTY FAIRGROUNDS 344 Tully Road San Jose, 95111 THE TECH MUSEUM 201 S. Market St. San Jose, 95113 WINCHESTER MYSTERY HOUSE 525 S. Winchester Blvd. San Jose, 95128 Silicon Valley Business Quarterly | Winter 2016

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SPECIAL REPORT: SAN JOSE SUPER COMMUNITY

Photograph by Josh Marcotte

Celebrating the Big Game in the 10th Largest City — From ice skating under the palm trees to street festivals

Welcome to the Heart of Silicon Valley.

Residents and visitors are in store for an amazing experience in Downtown San Jose in the days leading up to The Big Game at Levi’s Stadium on Sunday, Feb. 7.

In addition to being the official host site of Super Bowl Opening Night Fueled

by Gatorade on Monday,

SoFA’s Winter Market

(7-11 p.m. Friday, Feb. 5 and 12-6 p.m. Saturday, Feb. 6 in SoFA District)

Artists, craft retailers, live music, DIY activities and art exhibitions will entertain visitors and residents in the downtown arts district.

Visitors can tour local galleries, museums, and creative businesses and the outdoor Winter Market on South First Street, featuring arts vendors, stages and music.

For more information, visit: www.southfirstfridays.com.

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Silicon Valley Business Quarterly | Winter 2016

Feb. 1 at Chamber member SAP Center, San Jose will offer events and activities for football fans of all ages.

“We enthusiastically welcome locals and guests from around the world to downtown San Jose as we celebrate Super Bowl 50,” said Mayor Sam Liccardo.

who come to the Bay Area during Super Bowl Week.”

During Game Week, San Jose is hosting three Super Community events downtown in celebration of The Big Game:

“Thanks to our many partners and our hardworking city staff, San Jose is gearing up to provide a top-notch experience for all

Downtown Ice

(Open through 9 p.m.

Sunday, Feb. 7 at 120 S. Market St.)

Now in it’s 20th season, visitors can enjoy ice skating under the ring of 32 palm trees and dancing lights on this 8,100-square-foot ice rink located within the center of downtown San Jose throughout Game Week.

Downtown Ice will be open through Game Day, Feb. 7.

For more information, visit: www.downtownicesj.com.

Super Guadalupe River Run

(8 a.m.-12:30 p.m. Sunday, Feb. 7 at Guadalupe River Park, 438 Coleman Ave.)

On the morning of the Big Game, bring your friends and family and join fellow runners and walkers in the annual 10k and 5k run along the beautiful Guadalupe River Trail.

Proceeds from the run benefit the Guadalupe River Park Conservancy.

For more information, visit: https://raceroster.com/events/2016/4822/ super-guadalupe-river-run-2016.

Along with these events, there are other fun activities not to miss while visiting the 10th largest city in the country.

These planned opportunities will offer a chance to get to know San Jose for visitors and residents alike.

NFL Store (Open 8 a.m.-12 a.m. Sunday, Jan. 31 – Sunday, Feb. 7; Special late night hours on Saturday, Feb. 6 at 300 S. First St.)

Official NFL merchandise for sale at temporary store located in the SoFA District at the corner of San Carlos St. and First St. across from Original Joe’s restaurant.

Park activation and improvements are funded in part by Chamber member Adobe Foundation and the John S. and James L. Knight Foundation, designed by Groundswell Design Group, and produced by the San Jose Department of Parks, Recreation and Neighborhood Services.

The project includes permanent improvements to the park such as lighting, new resources for the park such as flexible furniture, as well as short-term demonstrations of potential future improvements, such as the café and beer garden.

Super San Pedro Square

Winter at Plaza de Cesar Chavez

(N. San Pedro Street, daily Saturday, Jan. 30 through Sunday, Feb. 7)

This historic park in the center of Downtown San Jose will feature an outdoor cafe and beer garden, an Information Center, a mini-football field, and informal games for all ages.

One of downtown’s most dynamic streets transforms into a football hub with games, chalk art and a street fair featuring local artisans—all this in a neighborhood featuring hundreds of taps with craft brews, a diversity of restaurants, and a large public market.

(Cafe and beer garden open 12-10 p.m. daily, Friday, Jan. 29 through Sunday, Feb. 7 at 194 S. Market St.)

It’s a special place to touch down and hang out with other fans. Evening features illuminated artwork and live music.

There’s everything from white table cloth dining to great options for the kids.

Screen Print Showdown

(Saturday, Jan. 30 from 11 a.m. - 5 p.m.)

Chamber member SJMADE hosts San Jose’s first Screen Print Showdown where local print houses compete in friendly screen-printing competitions based on designs from a public design contest.

The Super Maker Market (Sunday, Jan. 31)

This event, held at San Pedro Square will feature novelty items by local artisans.

Santana Row (Thursday, Feb. 4-Sunday, Feb. 7, 377 Santana Row)

This special shopping, dining and nightlife district will feature live music in parks and plazas. The Big Game ticketholders can pick up their tickets at the Ticketmaster, which will be on site next to Z Gallerie.

For more information, visist: www.santanarow.com/events For the latest information on Game Week happenings in San Jose, visit: www.sanjoseca.gov/SB50.

BayArea NewsGroup

Your customers delivered. www.BayAreaNewsGroup.com Silicon Valley Business Quarterly | Winter 2016

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Celebrating A City’s Identity —

San Jose Made features local talent in its first Screenprint Showdown

The membership of the San Jose Silicon Valley Chamber of Commerce is made up of connectors, conveners, collaborators, and champions—all striving to make the San Jose, Silicon Valley a better place to live, work and play.

San Jose Made is the embodiment of this.

This local maker collective connects artists, designers and makers to each other and to opportunities to grow their business all around the region.

San Jose Made puts on craft markets, cultivates pop-up retail opportunities, hostss events celebrating local small businesses and work with people individually to help them turn their passion into a sustainable business.

At the head of San Jose Made is San Jose native Marie Millares. Millares started San Jose Made over four years ago as a business model that could support independent retailers-which was what she was at the time as the co-owner and operator of The Usuals, a retail store on The Alameda.

Now, more than four years later, Millares and San Jose Made have created an exciting and productive atmosphere for artists, designers and makers in San Jose and Silicon Valley.

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Silicon Valley Business Quarterly | Winter 2016

“My parents immigrated to the United States in the 70s and when they decided to root and grow a family, they chose San Jose. They made sure to expose their kids to everything a growing city like this could offer,” Millares says when asked about how she has such a wealth of insight about San Jose.

“The public schools we attended were diverse in so many ways—ethnically, socioeconomically, from students whose families were generational San Jose fixtures, to families who were newer to the United States, like mine. My parents chose to root in a place that offered us diverse cultural experiences while maintaining a wholesome environment. I still see San Jose this way.”

Sometime in early 2010, Millares began thinking about the best way to celebrate one of her favorite creative communities of San Jose: the screenprinting community.

The timing of Santa Clara’s Levi’s Stadium being awarded the hosting duties for the Big Game was serendipitous.

Funded by The John S. and James L. Knight Foundation and sponsored by Adobe, the City of San Jose and KQED, the Screenprint Showdown celebrates the city of San Jose as well as its deep-running screenprinting culture.

The team putting it on consists of some of the city’s leading creative and cultural voices: FutureArtsNow!, Content Magazine, Kooltura Marketing and San Jose Made.

“For San Jose residents, I want them to come to the Screenprint Showdown and experience San Jose in a whole new way,” says Demone Carter, Program Director of FutureArtsNow! “The logos collected through our Design Contest will help locals re-imagine their city.

For the tourist who will be in town for the Super Bowl, I want this to be a coming out party for a newly rebranded San Jose.”

The Screenprint Showdown is the culmination of a design contest that was open to the public, encouraging artists, designers, creatives and culturalists from throughout the Bay Area to answer the question: “What is your San Jose?”

“Running a design contest centered around screenprinting has been on my mind since 2010,” Millares says. “So many locals had great ideas on imaging their version of San Jose— logos, representations of San Jose symbols, cultural experiences told via singular graphic designs.”

From these submissions, the Screenprint

Eight designs submitted, including [From top Left] Original Joe’s, Winchester Mystery House, San Jose State University, Adobe, [From bottom Left] The Tech Museum, Children’s Discover Museum of San Jose, San Pedro Square, and Hotel De Anza. All images designed and created by Kooltura Marketing for San Jose Made.

Showdown’s panel of judges narrowed down their favorite submissions. The creators of these submissions then created a screenprint version of their design at the School of Visual Philosophy and displayed them at the Screenprint Showdown Event.

Four visible, respected and local screenprinting teams took part in the live event: •

Authentic Imprints: A high-volume print

house based in North San Jose with a host of tools and techniques to pair with their innovative ideas and over 40+ years of experience •

•

Cukui: A San Jose establishment in Japantown rooted in chicano, south pacific-island tattoo and graffiti cultures De-Bug Silicon Valley: A local platform based in San Jose for building community

and enterprise with its media training facilities •

School of Visual Philosophy: A place for creating, learning and advancing art in Silicon Valley

View the 50 finalists at the Screen Print Showdown event, Saturday, January 30, 11a.m.-5p.m. at 12 N. San Pedro St., San Jose.

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Visit wellsfargoworks.com to: • Learn how Wells Fargo works for you and your business by providing innovative products, services, and programs that can meet your business needs.

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Silicon Valley Business Quarterly | Winter 2016

15

MEMBER INSIGHT

SJC OFFERS TRAVEL TIPS FOR VISITORS — Ensure a successful - and stress-free - stay

by Rosemary Barnes

T

he excitement is palpable in the Bay Area as the region prepares to host Super Bowl 50 on February 7.

Mineta San Jose International Airport (SJC) is in a unique position to welcome tens of thousands of travelers to Silicon Valley.

NFL players, staff, family and friends, fans, and media will travel through SJC given the airport’s three-mile proximity to Levi’s Stadium where the big game will be played, and at SAP Center, located just four miles from SJC, where Super Bowl Opening Night will be held on February 1.

transportation options to deliver travelers to local hotels or other lodging, and to Levi’s Stadium.

•

The Airport offers a variety of ground

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Silicon Valley Business Quarterly | Winter 2016

The VTA Airport Flyer is a free shuttle making a continuous loop between the Metro Light Rail Station, the Santa Clara Caltrain Station and the Airport terminals.

Check VTA’s website for specific routing and schedule information to get you to your destinations during Super Bowl 50 week.

ARRIVING INTO SJC

The Airport’s many restaurants and bars will have HDTVs tuned to pre-game special programming, so plan to stop for a bite and a beverage before heading out for the excitement ahead in Silicon Valley and beyond.

•

An abundance of taxis, rideshare

“ Due to the Super Bowl program’s hologram feature, TSA requests that all programs be placed in your carry-on bag.”

Once you have the hottest game ticket in town in hand, plan to enjoy an excellent overall experience while traveling through SJC by following these important travel tips.

Plan to buy your fan gear and commemorative Super Bowl 50 memorabilia at the many stores and pop-up kiosks located throughout SJC’s terminals.

during game week and vehicles may be limited for walk-up customers.

•

SJC has 13 agencies on site at the Rental Car Center located footsteps from Terminal B and a short shuttle ride from Terminal A. Be sure to reserve a car in advance as SJC anticipates a significant increase in car rentals

[Opposite page]: Mineta San Jose International Airport. Above: Official Merchandise available. Photos courtesy Mineta San Jose International Airport.

•

companies, door-to-door shuttles and limos will be available.

•

3 hours before departure – Check in at the Ticket Counter

Check if your hotel offers a courtesy shuttle to and from the Airport.

•

2 hours before departure – Get in line at the TSA Security Checkpoint

•

1 hour before departure – Be at your gate

DEPARTING FROM SJC Airport staff and our many partners – airlines, TSA, law enforcement, car rental companies, concessions, ground transportation agencies and operators, the Super Bowl 50 Host Committee, the NFL and so many other organizations – are prepared for the “trickle” of arriving game attendees.

However, we’re geared up for the mass exodus of travelers heading home either on the night of Super Bowl Sunday or the day after.

Here’s what you need to know as you plan your departure through SJC: Remember 5-4-3-2-1: •

5 hours before departure – Check out of your hotel

•

4 hours before departure – Turn in your rental car

TSA will increase personnel and hours at security checkpoints at SJC to expedite travelers to their gates for on-time boarding.

Learn more about San Jose and the Silicon Valley region at www.sanjose.org.

Rosemary Barnes is the Public Information Manager at Mineta San Jose International Airport.

If you have a Super Bowl program, please place it in your carry-on bag.

For questions about carry-on and checked items, visit www.TSA.gov.

Friendly volunteers from the Super Bowl 50 Host Committee and the Airport will be available in the terminals and bag claim areas to assist both arriving and departing travelers.

They are prepared to answer your questions about Super Bowl 50 events, and offer regional and ground transportation information.

Learn more about SJC and up-to-date Super Bowl 50 travel tips at www.flysanjose.com.

Silicon Valley Business Quarterly | Winter 2016

17

VALLEY GALLERY ‘INSIDE LOOK’ MONTHLY CHAMBER BREAKFAST PRESENTED BY MICROSOFT January 21, 2016 SV Capital Club San Jose 1 Santa Clara County Assessor 1

Larry Stone, Catherine Tompkison of Philips LightingConnected City Experience, SJSV Chamber President & CEO Matt Mahood

2 California Payroll Advisor & Jeff Nott

3 Brian Kernan, Coldwell Banker, Ron Zraick, Cinnabar Golf Course General Manager

4 Joseph Isidro, TeenForce, Alvin

Haywood, Haywood’s Reading/ Language Clinic

2

3

4 18

Silicon Valley Business Quarterly | Winter 2016

WORKFORCE EDUCATION RETREAT PRESENTED

BY KAISER PERMANENTE

1

January 20, 2016 San Jose Silicon Valley Chamber of Commerce San Jose 1 Hanh Nguyen, Kaiser

Permanente Public Information Officer, Irene Chavez, Kaiser Permanente Senior VP/Area Manager, Eunice Chang, IBM

2 Derrick Seaver, SJSV 2

3

Chamber Executive Vice President

3 Sara Dozier, Alameda County Office of Education Science Coordinator

4 Josue Garcia, Santa Clara &

San Benito Counties Building & Construction Trades Council CEO, Mike Fox Jr., Goodwill Silicon Valley CEO

4 Silicon 2016 SiliconValley ValleyBusiness BusinessQuarterly Quarterly||Winter Fall 2012

1919

VALLEY GALLERY ‘INSIDE LOOK’ MONTHLY CHAMBER BREAKFAST presented by Bay Area News Group With Cindy Chavez December 17, 2015 SV Capital Club San Jose

1

1 Kim Becker, Mineta San Jose

International Airport, Matthew Mahood, SJSV Chamber President & CEO, Cindy Chavez, Santa Clara County Supervisor

2 DeAnn Beatty, Rick Beatty, Lehigh Hanson

3 Dan Bozzuto, Bozzuto Insurance Services, Jim Reed, San Jose Mayor’s Chief of Staff

2

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Silicon Valley Business Quarterly | Winter 2016

3

2

2016

SAVE THE DATE

CHAMBER EVENTS

F E B R UA RY 2016 2 Monthly Chamber Power Lunch

JUST JOINED Welcome to new San Jose Silicon Valley Chamber of Commerce members who join the ranks of nearly 1,400 businesses in the Silicon Valley and beyond.

Amazae Inc amazae.com

Hackers and Founders hf.cx

NetIncent, Inc. netincent.com

16 JUMPSTART: New Member Briefing

Atlas Interpreters, Inc. atlasinterpreters.com

Haywood’s Reading/Language Clinic 408 712-9031

San Jose Made sanjosemade.com

18 Monthly Chamber Breakfast

Brian Kiernan Coldwell Banker brianservesnorcal.com

Hemp2o hemp2o.com

Sequoia Wealth Advisors sequoiawa.com

25 Annual Membership Dinner &

Dawn Bussey kaiserpermanente.org

Laser Quest San Jose laserquest.com/sanjose

Smart Utility Systems smartusys.com

Leverage2Market Associates leverage2market.com

Surf Air surfair.com

11 Monthly Chamber Mixer

Distinguished Business Awards

DCS Performance dezifit.com

M A RC H 2016 1 Monthly Chamber Power Lunch 10 Monthly Chamber Mixer at the SJ Sharks Game

10 Acess Silicon Valley 15 JUMPSTART: New Member Briefing 17 Monthly Chamber Breakfast 21-24 State Legislative Summit

A P R I L 2016 5 Monthly Chamber Power Lunch 11-15 Silicon Valley Chamber Business Expo & Mixer

19 JUMPSTART: New Member Briefing 21 Monthly Chamber Breakfast 29 Worforce Education Summit

Top Row from left: Alvin Haywood, Matt Mahood, Katharina Egberink, Brian Kiernan, Dave Perry.

Middle Row from left: Michael Nguyen, Joe Shumaker, First Row from left: Brian Nguyen, Carol Earle, Pamela Carbonell, Chareen Mejia, Frederick Earle

Register for events at sjchamber.com.

Silicon Valley Business Quarterly | Winter 2016

21

MEMBER PERSPECTIVE

Join us in 2016:

INNOVATIVE APPROACHES NEEDED for Economic Development

By Sean Cottle, Chamber’s Immediate Past Chair, Hoge Fenton Jones & Appel, Inc.

A

dvocacy organizations of all stripes in Silicon Valley can agree that income inequality, defined as the unequal distribution of income throughout a given population, is a legitimate economic development concern throughout the United States in general, and the Bay Area specifically.

As our national economy continues its transition from heavy manufacturing to a knowledge-based, technologically driven workforce, making sure that everyone benefits is a challenge that must be addressed.

The San Jose Silicon Valley Chamber of Commerce strongly believes that the best policy prescription for managing income inequality is helping to create a pathway to a well-paying, sustainable job for each resident of our area.

In this new economy, what are these jobs going to look like?

Recent investments have led to a greater number of highly-skilled employees coming from inside the science, technology, engineering and mathematics (STEM) fields.

A recent study from UCLA demonstrates that the time, talent and treasure devoted by so many towards this end is paying dividends, with STEM-related fields experiencing a 28% increase in post-secondary student enrollment since 2008. These efforts, and the results, should be applauded.

However, this significant investment has diverted resources and attention away from other areas of employment, in which many employers are now experiencing a significant need.

In a recent survey of the SJSV Chamber’s nearly 1,500 members, three employment needs stood out: Soft Skills. 49% of respondents indicated that employees lack the necessary “soft skills” for the workforce — punctuality; interview skills;

22

Silicon Valley Business Quarterly | Winter 2016

proper attire; interpersonal skills; and so on Specific Job Skills. 47% of respondents indicated that employees lack “specific job skills” for their given fields Certification/Licenses. 45% of respondents lack appropriate certification and/or licensure for the job need While federal and state attention has remained directed at STEM-related fields, basic capabilities such as soft skills have become overlooked and, as a result, pathways to middle-skill jobs have been constricted.

Middle-skill jobs — those that require greater than a high-school diploma but less than a four-year traditional degree — provide a pathway to a well-paying, sustainable career track.

In 2008, the Urban Institute detailed that despite press reports, nearly half of all jobs are comprised of this middle-skilled category, and yet they receive the least amount of attention as the public continues to focus on an “hourglass” employment services model that works for the top and bottom of the spectrum.

Contrary to popular belief, the report continues, “demand for such jobs will remain quite robust … thus, education and training programs that help less-educated workers gain these skills remain a worthwhile investment.”

This is increasingly so in Silicon Valley, where the creation of more and more high-skilled positions often requires the additional creation of more than one middle-skilled

position.

How can the Chamber serve as a resource to close this gap?

Recently, the SJSV Chamber detailed plans to launch Strive San Jose, a career pathways collective impact program targeted directly at middle-skills employment.

By linking public, non-profit and privatesector leaders together, the Chamber is uniquely situated to accomplish three goals for the city of San Jose — Silicon Valley’s most populous urban center: 1. Connect interested youth with strong employers to enhance exposure to these professions, through career days, job shadows, internships/externships, and soft skill workshops.

2. Convene numerous organizations, such as TeenForce and Opportunity Youth Partnership, with employers to serve those area students most in need.

3. Champion legislative and policy change to more succinctly match certification and licensure at the community college level with real job needs, and further align California pre-K-12 curriculum with robust career pathways — not just STEM. Strive San Jose, in partnership with and on behalf of our broad-based membership, will aim to take this type of collective approach to career pathways advocacy.

In doing so, the Chamber believes that we can close the income inequality gap by helping to open a path to a well-paying, sustainable job for all of San Jose’s more than 235,000 youth.

San Jose Silicon Valley Chamber of Commerce and Kaiser Permanente San Jose Medical Center are working together to help our communities

THRIVE

San Jose Silicon Valley Chamber of Commerce where organizations and employers THRIVE

For more information, visit businesshealth.kp.org

Kaiser Permanente San Jose Medical Center where physicians, employees, and members THRIVE