The SKAO Brand Book is one of the foundational documents of the SKA Observatory, providing a high-level view of the Observatory’s mission, values, and associated identity. It conveys the SKAO’s brand vision and its underlying principles in a public-friendly format, describing who we are, what we aim to achieve and how, what we stand for and what makes us unique.
The SKAO Brand Book also aims to ensure the correct application of the brand and provides guidance for implementing the brand in the most consistent and compelling way, featuring the SKAO’s visual identity ‘system’, such as official colours, official typography, elements of iconography, brand architecture, etc. and provides a few examples. The visual identity is by design flexible and expandable, and will further evolve over time.