Skagen White Label Autumn/Winter 2010 Watch Innovations
Skagen Inspired. Inspiration resides throughout the Skagen Denmark product collections, from watches to jewelry to sunglasses and clocks, and comes to life through form, color and function. What has inspired the creation of Skagen Denmark products now takes place in a life of contemporary styling, quality design, subtle color combinations, comfortable fit and more. The northern coastal town of Skagen, Denmark, continually serves as a muse in the development of each piece in our collections, offering motivational components that build our products. From the shimmer of the Skagen coast, to the smooth shift of the beach sand in the breeze, to the crisp blue skies of summer, all that lives in Skagen comes to life for you.
Autumn Campaigns
Performance Driven...........................7 Granite....................................................14
Winter Campaigns
Snowfall in Skagen..........................20
Brand Campaign
Distinctly Danish............................... 27
Merchandising
Tower Examples................................36
Performance Driven
Strength - Lightweight Titanium - Slim Design
The new Performance Driven Timepiece Collection by Skagen Denmark is centered around the Danes’ passion to succeed and love of fine objects with an emphasis on where it all begins – with hard work. Today’s everyday hero reflects this same essence. This collection brings together elements of strength that keep one going: the best in lightweight and durable materials such as Titanium, technical innovations, sporty styling and urban detailing called out through color and texture.
Stainless Steel · Titanium · Carbon Fiber Slim Design · Signature Mesh · Genuine Leather Limited Lifetime Warranty
Stainless Steel · Titanium · Ca Slim Design · Signature Mesh Limited Lifetime Warranty
696XLTTM
Titanium
696XLTBB
696XLTBLB
Drawing from the ultimate performance indicator of how well a race car hugs the road, these contemporary timepieces curve perfectly around the wrist and deliver the ultimate in signature details. Signature stainless steel mesh band in grey or black or genuine leather band unifies with a round
titanium case in grey or black featuring 3-hand movement, day-date function in English and Spanish, red or orange luminous markings. The ideal accessory for steering your day in the right direction. Features - Titanium case – super luminous indicators and hands – Japanese quartz movement – case thickness: 7.8mm - case width: 39mm – 3yr battery life – 3ATM
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805XLTBD
Titanium
809XLTBLN
Strong, yet lightweight and sleek in design, these timepieces are packed with great functional features and signature details. Signature stainless steel mesh band in black or perforated black genuine leather band seamlessly connect with a round sunray brown or denim blue dial housed in titanium cases in brown or
black. Two hands and small sub-second hand or multifunction movement mirroring the essence of aircraft control panels create the ultimate durable, reliable timepieces Features - Titanium case – super luminous indicators and hands – Japanese quartz movement – case thickness: 8.1 or 8.5mm case width: 41 or 40mm – 3yr battery life – 3ATM w w w. s k a g e n . c o m
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806XLTBN
Titanium
806XLTBD
Well-engineered with the essence of being hand-crafted, these timepieces feature accents of deep denim and silver with a pop of orange or industrial-looking accents of black and cool brown with a pop of yellow, surrounded by an iconic framework of durability. Signature stainless steel mesh bands in black
seamlessly connect with a round titanium case featuring multifunction movements. Perfect for those who like to be in the driver’s seat at all times.
Features - Titanium case – super luminous indicators and hands – Japanese quartz movement – case thickness: 8.9mm case width: 41mm – 3yr battery life – 3ATM
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806XLTLM
806XLTBLB
Titanium
806XLTXM
806XLTBXB
Mirroring the interior style of the ultimate performance sports car, these timepieces feature durable genuine leather bands with a unique perforated texture or titanium link bands. Round titanium cases in grey or black house textured dials, multifunction movements, luminous indicators and colorful accents that complete the package.
Features - Titanium case – super luminous indicators and hands – Japanese quartz movement – case thickness: 8.1 or 8.4mm case width: 41 and 40mm – 3yr battery life – 3ATM w w w. s k a g e n . c o m
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WA-IN7BACKDROP
` Ultra Slim Design ` Stainless Steel Case, Mesh or Links
WA-IN16BACKDROP
` Ultra Slim Design ` Titanium Case and Links ` Genuine Leather Straps
` Genuine Leather Straps ` Hypo-Allergenic Nickel Safe
` Hypo-Allergenic Nickel Safe
S h a p e d
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2x3 Features Superior
cra manship
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Superior
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WA-IN19BACKDROP2PC-LCD
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Performance Driven
Strength - Lightweight Titanium - Slim Design
colors
` Ultra Slim Design ` Swiss Quartz Movement ` Stainless Steel or Titanium Stainless Steel · Titanium · Carbon Fiber Stainless Steel · Titanium · Carbon Fiber Slim Design Mesh · Genuine Leather Slim Design · Signature Mesh · Genuine Leather ` · Signature Genuine Leather Straps Limited Lifetime Warranty Limited Lifetime Warranty ` Hypo-Allergenic Nickel Safe
` Large colour selection done by Ion Plating ` High quality PVD plating ` Durable, wear resistant
Snowfall in Skagen Snowfall in Skagen Timeless Gifts Inspired by Denmark
Timeless Gifts Inspired by Denmark
Stainless Steel · Titanium · Carbon Fiber · Slim Design · Signature Mesh · Genuine Leather · Limited Lifetime Warranty Stainless Steel · Titanium · Carbon Fiber · Slim Design · Signature Mesh · Genuine Leather · Limited Lifetime Warranty
PerformanceDriven_TOWERcling.indd 1
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7/19/10 10:32 AM
Tower Cling
5 x 7 / Poster
Wing Insert
WA-IN30BACKDROP-MED
Activation Trade Activation Packets The promotion packets are to be used by the customer as a tool to execute the seasonal themes at retail. The packet will further re-enforce the seasons theme as well as give direction of product merchandising. Each packet will include: · Calendar of activities · Merchandising sheet · Objective of promotion · Merchandising tips · POSM material
Envelope
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Driven
- Slim Design
b y
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Affordable Luxury meets Sophisticated Temperance with the new Granite Collection by Skagen Denmark. Inspiration is drawn from the brand’s local Danish roots where naturalistic settings and cloudy skies are everyday patterns yet with a minimalist design sensibility emphasized in surrounding objects. This fusion of lifestyle elements translates to a collection with unparalleled detail designed to strengthen any working professional’s wardrobe. Personal statements come naturally with soft round silhouettes, Superior cra manship meets timeless Danish refined textures and a warm color palette.
design
380XSMMM1
Steel
355SMM1
Structured with confidence to stand up to any sharply tailored suit, these timepieces feature signature striped grey stainless steel mesh bands that fit perfectly around the wrist. No bulk – just wraps with ease. Stainless steel rectangular or round shaped cases ion plated in grey house grey sunray dials with indicators Made with CRYSTALLIZED™ – Swarovski Elements or raised chrome dots.
Features - 316 L nickel safe stainless steel – case thickness: 6.5 or 7.5mm - case width: 21.5 or 26mm - 3yr battery life – 3ATM
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644SMM
107XSMXM
Steel
430SMXM
347SMXM
Essentials that make a difference best describe these classic timepieces, living proofs of contemporary elegance. Signature mesh band, fashion or classic link bands are matched up perfectly with polished round cases with grey sunray or mother-of-pearl dials featuring embellishments Made with CRYSTALLIZED™ - Swarovski Elements.
Features - 316L nickel safe stainless steel – case thickness: 26, 18 or 25mm - case width: 6, 5.5, or 6.5mm - 5, 4 or 3 yr battery life – 3ATM
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colors ` Ultra Slim Design ` Swiss Quartz Movement ` Stainless Steel or Titanium
` Large colour selection done by Ion Plating ` High quality PVD plating
` Genuine Leather Straps ` Hypo-Allergenic Nickel Safe
` Durable, wear resistant
2x3 Features
WA-IN7BACKDROP S h a p e d
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Superior cra manship meets timeless Danish design
b y
WA-IN16BACKDROP
T i m e
Superior cra manship meets timeless Danish design
Performance Driven
Strength - Lightweight Titanium - Slim Design
Stainless Steel · Titanium · Carbon Fiber Slim Design · Signature Mesh · Genuine Leather Limited Lifetime Warranty
Stainless Steel · Titanium · Carbon Fiber Slim Design · Signature Mesh · Genuine Leather Limited Lifetime Warranty
5 x 7/Poster
Snowfall in Skagen Snowfall in Skagen Timeless S hGifts a pInspired e d b by y Denmark T i m e
WA-IN30BACKDROP-SM WA-IN19BACKDROP2PC-LCD
Timeless by Denmark S h Gifts a p Inspired e d b y T i m e
Stainless Steel · Titanium · Carbon Fiber · Slim Design · Signature Mesh · Genuine Leather · Limited Lifetime Warranty SuperiorSteel cra manship meets timeless Danish design Superior cra manship timeless Danish design Stainless · Titanium · Carbon Fiber · Slim Design · Signature Mesh · Genuine Leathermeets · Limited Lifetime Warranty
Performance Driven
Strength - Lightweight Titanium - Slim Design
Stainless Steel · Titanium · Carbon Fiber Slim Design · Signature Mesh · Genuine Leather Limited Lifetime Warranty
GRANITE_TOWERcling.indd 1
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Stainless Steel · Titanium · Carbon Fiber Slim Design · Signature Mesh · Genuine Leather Limited Lifetime Warranty
7/8/10 3:28 PM
Tower Cling
Snowfall in Skagen Snowfall in Skagen
5x7
Wing Insert
WA-IN30BACKDROP-MED
Activation Trade Activation Packets The promotion packets are to be used by the customer as a tool to execute the seasonal themes at retail. The packet will further re-enforce the seasons theme as well as give direction of product merchandising. Each packet will include: · Calendar of activities · Merchandising sheet · Objective of promotion · Merchandising tips · POSM material
Envelope
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Snowfall in Skagen Snowfa Timeless Gifts Inspired by Denmark
The essence of everyday glamour shines through with the newly crafted Platinum Collection by Skagen Denmark. Classically styled men’s and women’s timepieces are designed to uphold the brand’s core heritage of a minimalist yet distinctive approach while embodying the intricate and luxurious precious metal of today - platinum.
Timeless Gifts
684XSSBPL
Platinum
233XLSBPL
Any hour of the day, these elegant timepieces reflect today’s modern edge. For women or men, these rectangular or round platinum plated cases seamlessly connect to signature mesh bands Minimalist design dials in black feature chrome or black with luminous hour and minute hands. Great for polished and timeless good looks no matter where your day takes you!
Features - 316L nickel safe stainless steel – women’s case Made with CRYSTALLIZED™ - Swarovski Elements – Platinum plated cases - case thickness: 6.3 or 7.25mm - case width: 19 or 36mm - 3yr battery life – 3ATM
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Best
Sellers Cube Wrap
2x3
Stainless Steel · Titanium · Carbon Fiber Slim Design · Signature Mesh · Genuine Leather Limited Lifetime Warranty
Snowfall in Skagen Snowfall in Skagen Timeless Gifts Inspired by Denmark
Timeless Gifts Inspired by Denmark
Wing Insert
Stainless Steel · Titanium · Carbon Fiber Slim Design · Signature Mesh · Genuine Leather Limited Lifetime Warranty
5 x 7/Poster
Snowfall in Skagen Snowfall in Skagen Timeless Gifts Inspired by Denmark
Timeless Gifts Inspired by Denmark
Gift Box
Tower Cling
5x7
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WA-IN7BACKDROP
WA-IN30BACKDROP-SM
WA-IN19BACKDROP2PC-LCD
WA-IN16BACKDROP
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WA-IN30BACKDROP-MED
Activation Trade Activation Packets The promotion packets are to be used by the customer as a tool to execute the seasonal themes at retail. The packet will further re-enforce the seasons theme as well as give direction of product merchandising. Each packet will include: · Calendar of activities · Merchandising sheet · Objective of promotion · Merchandising tips · POSM material
Envelope
w w w. s k a g e n . c o m
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S h a p e d
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T i m e
Superior cra smanship meets timeless Danish design
Super
Performance Driven
Inspiration resides throughout the Skagen Denmark product collections, from watches to jewelry to sunglasses and clocks, and comes to life through Strength - Lightweight Titanium - Slim Design form, color and function. What has inspired the creation of Skagen Denmark products now takes place in a life of contemporary styling, quality design, subtle color combinations, comfortable fit and more. Denmark continually serves as a muse in the development of each piece in our collections, offering motivational components that build our products. From the shimmer of the Skagen coast, to the smooth shift of the beach sand in the breeze, to the crisp blue skies of summer and the vibrant feel of the city life, all that lives in Denmark comes to life for you.
Stainless Steel · Titanium · Carbon Fiber Slim Design · Signature Mesh · Genuine Leather Limited Lifetime Warranty
Stainless Steel · T Slim Design · Sign Limited Lifetime W
523XSSS
Steel
523XSGG
Classic with a traditional twist suits today’s busy lifestyles. Helping to strike the perfect work-life balance, these beautifully crafted timepieces feature signature mesh bands that seamlessly unite with polished rectangular cases in silver or gold. Arabic numbers and two hands movement on a brushed chrome or silver white dial are modern and easy to read.
Features - 316L nickel safe stainless steel – case thickness: 5.5mm - case width: 21.5mm - 3yr battery life – 3ATM
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644SSS
Steel
608SSSB
605SSXB
The desire for modern minimalism is well understood with these simply beautiful timepieces that feature silver stainless steel mesh or link bands. Polished round, square or rectangular cases feature embellishments Made with CRYSTALLIZED™ - Swarovski Elements. Clean face design in brushed chrome or sharp black dials elegantly finish these contemporary Danish designs.
Features - 316L nickel safe stainless – case thickness: 6 or 6.5mm - case width: 26, 25 or 17mm - 5 or 3yr battery life – 3ATM
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690LSSM
Steel
690LSLB
690LSXB
A mix of all the right elements takes these timepieces from solely traditional to well-designed must-have accessories. Rectangular cases in brushed stainless steel surround dark grey or black dials with luminous inlaid hour indicators, date and second hand. Signature mesh band, genuine leather or link band make these timepieces ideal for any tailored look.
Features - 316L nickel safe stainless steel – case thickness: 7.5mm - case width: 31.5mm - 3yr battery life – 3ATM
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531XLSXC
Steel
531XLSXM1
Innovative link designs connect to round, brushed cases. The sleek layered dials are home to brushed chrome or grey sunray dials, 3 hands movement and day-date function in English and Spanish. Luminous indicators and hands turn these functional timepieces into an ideal accessory.
Features - 316L nickel safe stainless steel – case thickness: 8mm - case width: 38mm - 3yr battery life – 3ATM
30
859LSLB
Steel
859LSLC
859LRLD
Texture by Design – Croco print band in jet black or rich chocolate. Enrich your day with square case design in polished silver or rose gold with clean and textured black, white or brown dials. The special dials are home to luminous inlaid indicators and hands finished with genuine leather bands.
Features - 316L nickel safe stainless steel – case thickness: 7.5mm - case width: 36mm - 5yr battery life – 3ATM
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681XLBLBR
Steel
680LBLBR
A fusion of technology and texture set these timepieces apart. The genuine leather band in jet black gets a striking pop of color with red pinstripes bordering the outer edge. The band is met with a round or square brushed black stainless steel case with textured dial, chrome indicators, 3 hands and date above the six-hour. Provides a sporty and sleek look for any occasion.
Features - 316L nickel safe stainless steel – case thickness: 7.5mm - case width: 39 or 35mm - 3yr battery life – 3ATM
32
colors ` Ultra Slim Design ` Ultra Slim Design ` Stainless Steel Case, ` Stainless Steel Case, Mesh or Links Mesh or Links ` Genuine Leather Straps ` Genuine Leather Straps ` Hypo-Allergenic Nickel Safe ` Hypo-Allergenic Nickel Safe
` Ultra Slim Design ` Ultra Slim Design ` Titanium Case and Links ` Titanium Case and Links ` Genuine Leather Straps ` Genuine Leather Straps
` Large colour selection done by Ion Plating ` High quality PVD plating
` Hypo-Allergenic Nickel Safe ` Hypo-Allergenic Nickel Safe
` Durable, wear resistant
2x3 Features
2x3 Features
` Ultra Slim Design ` Swiss Quartz Movement ` Stainless Steel or Titanium ` Genuine Leather Straps ` Hypo-Allergenic Nickel Safe
2x3 Features
colors colors ` Ultra Slim Design ` Ultra Slim Design ` Swiss Quartz Movement ` Swiss Quartz Movement ` Stainless Steel or Titanium ` Stainless Steel or Titanium
` Large colour selection ` Large colour selection done by Ion Plating done by Ion Plating ` High quality PVD plating ` High quality PVD plating
` Genuine Leather Straps ` Genuine Leather Straps ` Hypo-Allergenic Nickel Safe ` Hypo-Allergenic Nickel Safe
` Durable, wear resistant ` Durable, wear resistant
WA-IN19BACKDROP2PC-LCD S h a p e d
Superior
cra manship
meets
b y
WA-IN7BACKDROP S h a p e d
T i m e
timeless
Danish
design
Superior
b y
cra manship
WA-IN16BACKDROP
WA-IN30BACKDROP-SM
T i m e
meets
timeless
Danish
design
Performance Driven
Strength - Lightweight Titanium - Slim Design
Stainless Steel · Titanium · Carbon Fiber Slim Design · Signature Mesh · Genuine Leather Limited Lifetime Warranty
DistinctlyDanish_TOWERcling.indd 1
34
7/8/10 3:28 PM
Tower Cling
Stainless Steel · Titanium · Carbon Fiber Slim Design · Signature Mesh · Genuine Leather Limited Lifetime Warranty
Stainless Steel · Titanium · Carbon Fiber · Slim Design · Signature Mesh · Genuine Leather · Limited Lifetime Warranty
5 x 7 / Poster
Stainless Steel · Titanium · Carbon Fiber · Slim Design · Signature Mesh · Genuine Leather · Limited Lifetime Warranty
Wing Insert
WA-IN30BACKDROP-MED
Activation Trade Activation Packets The promotion packets are to be used by the customer as a tool to execute the seasonal themes at retail. The packet will further re-enforce the seasons theme as well as give direction of product merchandising. Each packet will include: · Calendar of activities · Merchandising sheet · Objective of promotion · Merchandising tips · POSM material
Envelope
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Skagen Americas + 1.800.791.6784 · T + 1.775.850.5500 · F + 1.775.850.5530 · E sales@skagendesigns.com Skagen Europe, Middle East, Africa T + 45.4588.3460 · F + 45.4588.5690 · E sales@skagendesigns.dk Skagen Asia Pacific T + 852.3568.8769 · F + 852.3568.0877 · E service@skagendesigns.hk© 2010 Skagen Designs, Ltd. All rights reserved
08.2010