Luna lingerie printemps 2018

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Distribution exclusive sur la France 8, rue Dupeyron - 32800 Eauze Tel: +33 - 562 095 800 DPNNFSDJBM!SFTFSWPJS NPEF DPN IUUQ QSP SFTFSWPJS NPEF DPN

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Cover: 14061 strapless & 24060 brazilian brief

14063 underwired balconet & 24061 brief

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DREAM 14062 molded balconet & 24063 hipster

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14060 super push-up & 24062 string

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GALAXY

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14072 molded balconet & 24070 brief

14071 strapless & 24071 string

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14074 bustier & 24071 string

14073 underwired balconet & 24072 hipster

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14070 push-up & 24071 string

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MIDNIGHT 14041 molded balconet & 24042 hipster

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14040 super push-up & 24040 string

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GOTHIC

ETHER

14051 full cup & 24051 brief

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14012 molded balconet & 24012 brief 4cm

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PRESTIGE LACE 80222 long line bralette

80223 high neck bralette & 80225 shorts

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80224 bandeau & 21221 string

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80221 babydoll

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PRESTIGE ROSE

80233 sleeveless body

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81234 t-shirt & 80235 midi skirt

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Box

Out with the old and in with the new

For the major part we kept the same box dimensions.

The new boxes are made of luxurious paper in natural off-white color. The pattern is represented in pantone gold color. To offer an extra sense of luxury, the logo is coated in gold foil on A-side.

Swimwear/Beachwear pouch The pouch, destined for the swimwear collection, remains true to the swim theme. A blue side with a pattern print in white and a clear side with the printed pattern, also in white. Made of heavy eco-PVC, it features a metallic zipper, making it suitable to keep for future use, instead of throwing it away after the sale.

Luna was born 1996. This year, we celebrate our 21 years. It is time for the beautiful teenage to transform into an elegant, charming woman. The transformation is drastic, a completely new image built in the same, strong foundations, the values we carry for the last 21 years.

New logo, new packaging, new hangtags, a totally new corporate identity. We abandon the minimalism, it has served us enough. New strong baroque motifs, inspired by another era from the 50’s, but realized from a new modern angle that gazes upon the future.

For the shopper bag was chosen a black theme, contrasting the white boxes.

The pattern is presented in an elegant, non-distracting way, allowing for the logo to shine through the gold foil lamination.

Introduction to the new materials:

The primary logo.

Combining classic with modern tones. Gives a scent of luxury yet approachable.

Shopper

The pattern. Complex and yet harmonious with the rest of the brand. Positioned in most of our materials such as boxes, bags, hangtags etc. The pattern also allows for playfulness and creativity, without sacrificing the consistency of the logo.

Underwear/Lingerie

Swimwear/Beachwear Hangtag

A combination of gold and white accents was chosen for the underwear, homewear and lingerie categories.

For swimwear and beachwear was chosen a more summer look, combining marine blue and white for a more relaxed and fresh feeling.

The hangtag is an important element when the product is displayed hanged. The new hangtag with its particular shape and shiny logo in gold foil, will definitely stand out from the usual, boring rectangular hangtags.

Also for the swimwear, the water theme along with the spot UV filter will draw the eye, something which is important considering that most products get lost when hanged all together.

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