The State Of Skate 2013 - 2012 Participation Data - Industry Demographics - Manufacturing landscape - Retail landscape - Overall sales trends - Takeaways
Overall Sport Participation
Core Participation Rates
Inactivity Rates
Inactivity Rates
Participation Trends
Source: 2012 SGMA Sports, Fitness and Leisure Activities Topline Participation
Participation Trends
Participation
Source: 2012 SGMA Single Sport Participation Report: Skateboarding
Demographics
Source: TransWorld SKATE Reader Survey
Source: 2012 SGMA Single Sport Participation Report: Skateboarding
Know Your Enemy
Participation: Next Steps -
So, what the hell do we do?
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Study the demographic
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Leverage physical fitness programs in school, grassroots organizations, Parks & Rec programs for skate parks
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Look to other areas of success
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Reevaluate message and product
Easy, right?
2012 State of Skate Surv
2012 State of Skate Survey: Methodology -
Two part survey to identify sales, product, and market trends amongst brands and retailers.
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Survey ran during all of April targeting BRA and IASC members and TransWorld partners.
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30 companies/distributors representing over 50 brands. (Even with last year’s)
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104 store managements representing approximately 250 doors. (Up 25% from last year’s)
State Of Skate Takeaways -
We need better data
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Growing the Pond – increasing participation is crucial!
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Innovation – products & categories
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Category Crossover – longboards and cruisers have been saving the day – but what’s next?
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G’s Up, Ladies Down
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Optimism On The UP
State Of Skate Takeaways -
Brands Vs. Retailers – The battle continues
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Collaborate… and compete
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Population Growth
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Youth Lifestyle vs. Skateboarding – threats and opportunities
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Problems = Opportunity – examine these!
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Foundation For The Week…
QUESTIONS