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Skd SportMarcom

Calcutta, India

A PGDM in Marketing with years of hardcore experience with top MNCs & Trans-National Companies. Presently, marketing & managing Intellectual Properties (Sports). My diversified interests on Sports Commercialization have fully transferred my skills into sports business development. Setting objectives, developing strategies, formulating & implementing action plans. Identify institutional accounts and strategically secure profitable business. Conceptualize and implement business development strategies to enhance profitability, Identify and explore new markets. Negotiation with investors/brand-owners for marketing sport properties. Developing marketing strategies for sponsorships & commercial activities. Handling important sports properties & working on sponsorship research. Working on “Sports Investment Relationship Plan”. Strategizing Sponsorship & other Commercial Activities. Developing Sport – Corporate Relations. At present, I'm independently marketing sport properties. I give importance to non-

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March 28, 2014