SKENDER_Charles Design for Industry by Charles Skender

Design for Industry

Charles Skender S3196655

CONTENTS

3. Task 1A & 4A 12. Task 1B 20. Task 1C 25. Task 2 32. Task 3 37. Task 4B 38. Task 4C 44. Task 4D 46. Appendix

TASK 1A & 4A: IDENTIFY AND RESEARCH EXISTING PRACTICES AND PRACTITIONERS

A list of 10 design consultancies and 10 corporate in-house design practices.

CONSULTANCY

frog design. http://www.frogdesign.com/ Location: International Size: Large (13 design locations worldwide) Products: Consumer, Communications, Medical, Automotive, Media, Entertainment, Education, Finance, Retail and Fashion Recruitment: Advertises positions on their website at www.frogdesign.com/ careers. They also offer internship positions. Applications are collected at http://www.frogdesign.com/careers/ internships.html.

D + I (Design + Industry). http://www.design-industry.com.au/ Location: Sydney and Melbourne Size: Medium (2 design locations in Australia) Products: Medical, Technology, Communications, Consumer and Ruggedised Recruitment: Enquiries about positions collected via email at jobs@design-industry.com.au

Operating for over 25 years, D + I is one of Australia's largest industrial design consultancies made up of an international design team consisting of Foundered in 1969 in Germany, frog 35 designers and engineers. Since design is an international design partnering with Smart Design in 2008 consultancy made up of an its combined team has expanded to 175 interdisciplinary team of more than designers and engineers. D + I 1600 designers, strategists and software specialise in a number of design engineers. frog works across a broad disciplines including medical product spectrum of industries including design, business/technology products, consumer electronics, communications product design, telecommunications, healthcare, energy, banking hardware design, ruggedised automotive, media, entertainment, product design and consumer product education, finance, retail, and fashion. design. 4

Design Resource. http://www.designresource.com.au/ Location: Sydney Size: Small (1 design location worldwide) Products: Consumer, Medical, Graphics, Retail, Ergonomics and Transport Recruitment: Does not have a jobs page however can be contacted via an online form at http:// www.designresource.com.au/DR/ ContactUs.aspx Founded in 1980, Design Resource is the centre of an international design network established by John Brown. Design Resource is based in Sydney with locations in the USA, United Kingdom, Japan and China forming its affiliated design teams and partners. Design Resource services specialise in consumer product design, medical product design, graphics and signage design, retail design, ergonomics and transportation design through TDI (Transport Design International), its transport design division.

LUNAR. http://www.lunar.com/ Location: International Size: Medium (4 design locations worldwide) Products: Industrial, Packaging, Graphics, Strategy and Interaction Recruitment: Advertises positions on their website at http://www.lunar.com/ careers.html. They also offer internship positions. Applications can be submitted electronically through a PDF (no more than 6MB) or by sending a URL where it can be viewed. Cd’s and hard copies are not accepted. Resumes and portfolios can be sent to hr@lunar.com with Industrial Design Intern as the subject.

Continuum. http://continuuminnovation.com/ Location: International Size: Medium (5 design locations worldwide) Products:IIndustrial, Strategy, Service, Interaction, Sustainable, Ergonomics Recruitment: Advertises positions on their website at http:// continuuminnovation.com/Careers/ Open-Positions.aspx. They also offer internship positions. Position involves researching, analysing, designing, prototyping and more.

IDEO. http://www.ideo.com/ Location: International Size: Large (12 design locations worldwide) Products: Brand, Service, Spaces and Interaction Recruitment: Advertises positions on their website at http://www.ideo.com/careers. They also offer internship positions. The process is all through online application. This involves submitting your cover letter, resume, portfolio and/or additional materials as a “Resume Attachment” in the resume attachment section which is located in the Career Centre of your application page. Attachments must be formatted as an Adobe "text based" PDF, PowerPoint, or Word document.

Founded in 1983 at its headquarters in Boston, Continuum is an international design and innovation consultancy made Foundered in 1984 by Jeff Smith, Gerard up of nearly 140 employees. It has 5 Furbershaw and Robert Brunner in locations worldwide including Boston, California, LUNAR focuses on consumer Los Angeles, Milan, Seoul and Shanghai. goods, technology products and medical Continuum’s core design disciplines equipment. LUNAR works over a broad include industrial design, strategy spectrum of design practices including design, service design, interaction industrial design, packaging design, design, sustainable design and graphic design, strategy design and ergonomics. interaction design.

Founded in 1991 at it’s headquarters in California, IDEO is an international design consultancy established by a merger of three existing design firms; David Kelley Design, ID Two and Matrix Product Design. It is made up of a team of over 550 designers specialising in ergonomics, mechanical, electrical and software engineering, industrial design and communication design. It has 12 locations worldwide including San Francisco, Palo Alto, Chicago, New York, Boston, London, Munich, Mumbai, Singapore, Shanghai, Seoul and Tokyo. IDEO specialises in a human centred design approach when designing companies and brands, products services, spaces and interactive experiences.

Charlwood. http://www.charlwood.com.au/ Location: Melbourne Size: Small (1 design location) Products: Medical, Consumer, Industrial, Furniture, Sport and Automotive Recruitment: Does not mention anything about job applications on site however can be contacted via email at info@charlwood.com.au. Founded in 1993 at its headquarters in Melbourne, Charlwood specialises in medical, consumer, industrial, furniture, sport and automotive design. Charlwood provides a complete product development process from research and planning to tooling and production. Itâ&#x20AC;&#x2122;s services include industrial design, product design, electronics design, interface design, packaging design, sustainable design, strategic design, prototyping and CAD engineering.

Outerspace Design. http://www.outerspacedesign.com/ Location: Melbourne Size: Small (1 design location) Products: Industrial, Consumer, Packaging and Graphics Recruitment: Outerspace advertises positions on their website at http:// www.outerspacedesign.com/index.php? s=careers. Applications can be made through http://www.seek.com.au/. They also offer internship positions.

D3 Design. http://www.d3design.com.au/ Location: Sydney Size: Small (1 design location) Products: Industrial, Consumer, Sustainable, Packaging, Tooling Recruitment: Advertises positions on their website at http:// www.d3design.com.au/. They also offer internship positions.

Based in Sydney, D3 Design is a packaging and product design Based in Melbourne, Outerspace is made consultancy with its own range of inup of over 22 industrial designers and house designed products (Mint product engineers. They offer a full range of range). It is made up of a team of 6 services including research and designers which includes recent design development, industrial design, product graduates and creative directors. engineering, prototyping, packaging and Capabilities of D3 include concept product graphics. The consultancy development, prototyping, CAD specialises in medical products with a engineering, sustainable design, tooling history of success in medical therapeutic package, off-tool samples assessments and diagnostic equipment. and technical illustrations.

Seymour Powell. http://www.seymourpowell.com/ Location: London Size: Medium (1 design location with 90 employees) Products: Transportation, Consumer, Graphics Recruitment: Advertises positions on their website at http:// www.seymourpowell.com/company/ join. A CV can be submitted online. Founded in 1984 by Richard Seymour and Dick Powell, Seymour Powell is a London based design consultancy. Its team consists of 90 people combining a design studio, research centre, materials library and prototyping workshop. Seymour Powell offer a wide range of services including transportation design, ethnographic user research, product development, product design and graphic design.

In-HOUSE

Phillips Design. http://www.design.philips.com/ Location: Netherlands Size: Large (8 design locations worldwide) Products: Electronic Products Recruitment: Advertises positions on their website at https:// philips.taleo.net/careersection/2/ jobsearch.ftl? lang=en&jobfield=6170452932.

Apple. http://www.apple.com/ Location: USA Size: Medium (1 design location) Products: Technological Devices Recruitment: Advertises positions on their website at http://jobs.apple.com/ index.ajs? BID=1&method=mExternal.searchJobs &searchUserDefinedId=60&Language=e n&CountryId=3&searchCountryID=3.

Based at its headquarters in Eindhoven, Phillips Design is an international company with offices in 8 locations across 3 continents. This includes offices in Andover, Hong Kong, Amsterdam, Seattle, Singapore, New Delhi and Shanghai. Its design approach centres around a High Design Process. This is “a practical approach to design that helps create commercially successful products and solutions that support people in accomplishing and experiencing things in natural, intuitive ways.”1

Established in 1977 , Apple is currently at its headquarters in Cupertino, California, Apple. At heart it is an international company that specialises in technological devices and user interfaces. It design team is headed by Jonathan Ives who takes strong inspiration from Japanese aesthetics and Dieter Rams. Its comparatively small design department works in conjunction with a variety of fields including engineering and interaction design.

Sony Design. http://www.sony.net/Fun/design/?jshort=design Location: Japan Size: Large (multitude of design locations worldwide) Products: Electronic Products Recruitment: Advertises positions through www.Seek.com.au and www.mycareer.com.au. Applications can be made directly to salresumes@ap.sony.com. Established in 1947 as Tokyo Tsushin Kogyo, Sony is one of the leading manufacturers of electronics products for the consumer and professional markets. Only establishing an in-house design department in 1961, it’s design philosophy centres around originality, lifestyle, functionality and usability. Today Sony is an international company with offices in Asia, Middle East, Africa, Europe, Latin America, North America and Oceania and ranks 73 on the Fortune Global 500 list of 2011.

Philips (n.d.), Our Approach. Retrieved May 7th, 2012 from: http:// www.design.philips.com/ philips/sites/ philipsdesign/about/ design/aboutus/ approach.page

Sunbeam. http://www.sunbeam.com.au/ Location: Sydney Size: Medium (1 design location) Products: Electrical Kitchen Appliances Recruitment: Applications can be made directly to careers@sunbeam.com.au. Portfolio and CV should be in PDF format only (<4MB). Established in 1897 in Chicago, Sunbeam is an international manufacturer of electrical home appliances. Originally Chicago Flexible Shaft Co., the Princess Electric Iron was the first ever Sunbeam branded product. In 1902 an Australian branch was established and in 1987 Sunbeam came into Australian ownership. Today its design headquarters are located in Sydney. Their aim is to simplify the everyday life, whether it be cleaning, cooking, organising or entertaining, through cutting-edge innovation and intelligent design. 9

Breville. http://www.breville.com.au/ Location: Sydney Size: Medium (1 design location) Products: Electrical Kitchen Appliances Recruitment: Advertises positions on their website at https:// www.onetest.com.au/brevillecareers/. Applications can be made directly to the Human Resources Department on 02 9384 9665 or via recruitment@breville.com.au.

Electrolux. Location: Sweden Size: Large (7 design locations worldwide) Products: Electronic Appliances http://group.electrolux.com/en/ category/design/ Recruitment: Advertises positions on their website at http:// group.electrolux.com/en/careeropportunities-203/. They also offer internship positions in cooperation with AIESEC.

Founded in Sydney in 1932 by Bill O’Brien and Harry Norville, Breville is an international company that specialises in the manufacturing of small kitchen appliances. Breville have long been at the fore-front of design innovation with the introduction of the Snack’n’Sandwich maker in 1974 to Australia's first food processor in 1977. Its emphasis is on sleek user friendly products that adapt to changing lifestyles and technologies. Today its products are sold in over 30 countries around the world.

Based at its headquarters in Stockholm, Sweden, Electrolux is the world’s second largest home appliance maker. Specialising in major appliances and vacuum cleaners for both domestic and professional use, it has 7 design centres around world including Stockholm, North America, Brazil, Italy, Singapore and Australia. Electrolux aim to improve quality of life through a constant focus on the consumer.

OXO. http://www.oxo.com/default.aspx Location: USA Size: Medium (1 design location) Products: Home and Office Products Recruitment: Does not have a jobs page however advertises positions through Linkedin at http:// www.linkedin.com/company/oxo/ careers. Founded by Sam Farber and based in New York, OXO is an international manufacturer of kitchen utensils, office supplies and housewares. It offers over 850 products and employs nearly 100 people worldwide. Based at the StarrettLehigh Building, New York. OXO’s core mission is dedicated to providing innovative consumer products that make everyday living easier. Universal design is at the centre of all of its design when attempt to manufacture products that are easy to use for the widest possible spectrum of users. 10

Ikea. http://www.ikea.com/ Location: Sweden Size: Medium (1 design location) Products: Home Furnishings Recruitment: Advertises positions on their website at http://www.ikea.com/ ms/en_US/the_ikea_story/ jobs_at_ikea/index.html. Founded by 17 year old Ingvar Kamprad in 1943 in Sweden, Ikea has grown to become one of the world’s largest manufacturer of home furnishings. It employes 131,00 co-workers in 41 countries. The Ikea range is developed by Ikea of Sweden in Almhult and all positions in this work are are based there. Its core mission is to democratise design providing a wide range of welldesigned, functional home furnishing products at low prices to allow as many people as possible to afford them. This has resulted in the development of its iconic ‘ready-to-assemble’, flat-pack furniture.

Dyson http://dyson.com/ Location: UK Size: Medium (1 design location) Products: Electronic Products Recruitment: Advertises positions on their website at http:// www.careers.dyson.com/. They also offer graduate positions at http:// www.careers.dyson.com/graduates/. Established in 1992 by Sir James Dyson, Dyson is an international company that manufactures vacuum cleaners, hand dryers, blade-less fans and heaters. Based at its design and research headquarters in Wiltshire, UK, It employs 3,100 people worldwide and sells machines in over 50 different countries. Dyson’s design philosophy stems from its innovative approach adopted by its founder when creating his first product. Dyson was successfully able to apply the same principles used by large industrial cyclones used at sawmills. From here a strong emphasis on engineering has guided the aesthetics of all Dyson products

Schiavello http://www.schiavello.com/ Location: Melbourne Size: Small (Australian based) Products: Office Furnishings Recruitment: Advertises positions on their website at http://www.schiavello.com/employment.htm. Applications can be made directly to positions@schiavello.com with the attached Employment Application (see appendix). Founded in 1966 in Melbourne by Tony Schiavello, Schiavello is an international company that specialises in the design and manufacture of intelligent office systems and occasional furniture. It has 10 locations worldwide including Victoria, New South Wales, Queensland, Western Australia, South Australia, Australian Capital Territory, Northern Territory and Singapore with a 70,000 square metre manufacturing plant at Schiavelloâ&#x20AC;&#x2122;s headquarters at Tullmarine in Melbourne. Itâ&#x20AC;&#x2122;s products include workstations, seating, storage, demountable partitions and wall systems and occasional furniture elements. In addition Schiavello also operates as a design consultancy which includes an environmental consulting and a hospital solutions division.

TASK 1B: DYSON

Founded by Sir James Dyson in 1992, the word Dyson has become synonymous for quality bag-less vacuum cleaners. However the birth of the company had much humbler beginnings. Dyson was constantly frustrated by his old reconditioned Hoover Junior because, as he puts it, it never had “much suck”.1 He realised the pores of the bag, which were meant to let out only air, became clogged by dust, cutting of the suction. Around the same time Dyson was also having suction trouble at his Ballbarrow (a wheel-barrow he invented that uses a ball instead of a wheel) factory. Here, overspray of an epoxy powder was collected in a cloth screen in front of an extraction fan. Work had to be stopped every hour to brush out the screen and gather the powder for re-use to prevent it from clogging and powder 12

flying all over the factory. Dyson was shown by his spray-equipment maker that “large industrial users collected airborne debris in a cyclone... a 30 ft high cone that spun dust out of the air using centrifugal force.”2 After analysing the “symbol of [his] future”3 at a nearby sawmill that night, Dyson and his workers installed the cyclonic extraction system the next day. According to Mahoney (2008), Dyson “gleefully tore the cloth screen from the opening of the duct and started the conveyor.”4 The similarity this had with removing a vacuum cleaner bag was obvious and that night the world’s first bagless vacuum cleaner was born. The innovative technology hit the market with much scepticism, rejected by all the big name companies including Black & Decker and Electrolux5.

After 5 years and 5,127 prototypes Dyson eventually secured a licensing deal with a Japanese company to make and sell the cleaner in Japan. The Japanese “loved the pink G-Force”6 which “quickly achieved cult status.”7 The royalties form this machine combined with loans taken against his homes enabled Dyson to produce a vacuum cleaner under his own name and in 1993 the first DC01 went on sale. Today Dyson employs 3,100 staff worldwide and has achieved sales of over £3 billion. After making its name as a leading manufacturer of bag-less vacuum cleaners Dyson expanded and, in 2009, started creating other air-powered technologies. The Dyson Airblade hand dryer uses a high speed sheet of air that acts as an “ invisible wiper blade, literally scraping water from hands.”8 Following this came the introduction of the 13

Air Multiplier. This product sought to reconfigure the electric fan industry by introducing a blade-less fan.9 The principle methodology of Dyson is never be satisfied. The company always strives to make things work better. The strength of the company does not rest with senior management instead it is built upon the quality, effort, intelligence and enthusiasm of everyone else. Whatever its employees produce should be perfect as well as exciting and beautiful. “This encourages ownership, without which there is no business.”10

To become one of the leading manufacturers in its field a business has to adopt a fairly unique business strategy. Upon starting at Dyson every new employee is instructed to a vacuum cleaner. According to Dyson, this way “everyone understands how the machine works and why... it’s better than the competition.”11 The company also adopts a holistic approach to design. The offices are open “to make communication easier and help everyone feel part of the team. Graphics and engineering are in the centre, reflecting their centrality to the enterprise. Everyone is encouraged to make creative contributions”12 The company also discourages barriers between engineering and design viewing both professions as equally important to the end design. Furthermore, Dyson discourages suits and ties avoiding the creation of a “white-collar sweatshop and instead [making] his firm a place that nurtures 14

creativity.”13 Difference is also encouraged; “you are as likely to solve a problem by being unconventional and determined as by being brilliant. And if you can’t be unconventional, be obtuse. Be deliberately obtuse. If you’re intentionally illogical, half the time people will laugh at you and half the time you’ll hit on something interesting.”14 After sale responsibility also is important to the Dyson business structure; if a machine is under warranty it will be replaced free of charge. People are more excited by receiving a new machine and as a result their complaints will become gratitude. Dyson also focuses on only employing recent graduates straight from university. These people haven’t been strapped into a suit and taught to think a certain way. Assembly methods are also far from traditional. Mechanisation is minimised enabling the company to lengthen or shorten lines as needed and at moment’s

notice to change assembly methods or the entire design. To Dyson this “reinforces a can do attitude and instills pride.”15 Finally Dyson encourages a strong employee satisfaction. Staff are treated as equal with Dyson discussing social issues such as shift changeovers and pensions with staff once a month. Weekly premiums are also payed based on attendance with every employee receiving life insurance, pensions, 22 holidays a year, paid sick leave early leaves on Fridays.16 In 1996, sales of Dyson vacuum cleaners rose so fast that they ended the year with a 12 percent share of the UK market.17 Up until then companies had largely ignored Dyson however today it’s products are sold in over 50 countries worldwide and it’s competitors such as Hoover, Bosch, Siemens, Philips, Miele, Electrolux and LG are largely playing 15

catch-up. In under 2 years Dyson became the UK’s best selling vacuum cleaner in the UK, later it’s competitors would try and copy the winning technology with no avail. Meanwhile 60 percent of people where buying Dyson because it was recommended by them.18 In 1997 Dyson was awarded the Prince Phillip Designers Prize. In 2000 he received the Lord Lloyd of Kilgerran Award. In 2007 Dyson was appointed a Knight Bachelor in the 2007 New Year Honours.

TASK 1B: FROG DESIGN

frog design was first established in 1969 as Esslinger Design when Hartmut Esslinger and partners Andreas Haug and Georg Spreng opened a studio in the Black Forest of Germany to promote the concept of emotional design. Not long after establishing Esslinger designed was commissioned by German electronic giant WEGA. In 1975 WEGA is bought out by Sony and, what now is called, frog design find themselves working for a massive corporation. This partnership proves to be a great success, spanning decades and developing more than 100 products including the Sony Trinitron TV19. In 1981 frog design establishes a California office after being offered a partnership with Apple to create the revolutionary Apple IIc. With its move to California the company 16

changed its name to frog design to highlight its international roots; (f)ederal (r)epublic (o)f (g)ermany. â&#x20AC;&#x153;The lowercase letters offered a nod to the Bauhaus notion of a non-hierarchical society, reinforcing the companyâ&#x20AC;&#x2122;s ethos of democratic partnership, both within the design teams and with its clients.â&#x20AC;?20 Today frog design employs an interdisciplinary team of more than 1,600 designers, strategists and software engineers with 13 locations worldwide. frog design offers its clients a unique, simple yet powerful process in realising an idea. First it conducts intensive design research and strategic analysis to gain insight into customers, competitors, client brand and key opportunities. This step inspires and guides the designing phase in which frog produces a range of design approaches and concepts. These concepts are reviewed, tested, refined,

and crafted into a focused direction. Finally all of this is specified, documented and delivered to the client where he/she can choose to implement it themselves or get frog involved directly in the production process transforming the idea into reality. The capabilities of frog’s interdisciplinary team include interaction design, product design, innovation strategy, brand development, design research, technology, software engineering and idea generation. It specialises in areas such as mobile technology, energy efficient tools, healthcare systems, software and computing, media, retail experiences, and social innovation. Through this list of capabilities and expertise frog is able to work across a broad spectrum of industries including consumer electronics, telecommunications, healthcare, energy, automotive, medical, entertainment, 17

education, finance, retail and fashion. frog’s key philosophy is about creating “meaningful products, services and experiences”21 It aims to develop it’s passion for connected experiences and a culture of creativity through embedded technology. Clients include Disney, GE, HP, Intel, Microsoft, MTV, Qualcomm, Siemens, Sony, Apple , Louis Vuitton, Motorola, Texas Instruments and other Fortune 500 brands. Along side its design consultancy frog also release a variety of publications with books focusing on business, tech. trends, innovation, design strategy, interaction design. Titles include The Meaning of Business, Tech Trends 2012, Disrupt, Mobile Money, Innovation X, A Fine Line and Thoughts on Interaction Design. It also publishes a variety of journals.

Over the years frog design has created a variety of innovative products culminating in a list of distinguished achievements. In 1978 the Sony WEGA Concept 51K stereo was selected to be displayed at the design collection in MoMA, New York. In 1982 the revolutionary Apple IIc was voted “Design of the Year” by Time Magazine. In 1987 frog’s NeXT box is voted “Design of the Year” by BusinessWeek. In 1993 Frog is chosen “Design Team of the Year by the Design Centre, Essen. In 2006 the frog designed Alltel Celltop wins awards for Best in Show CTIA Wireless 2007 and Technology Innovation Award at MeM 2007.

Comparing Dyson and frog we see that there are many similarities and differences. Dyson was established by one man where frog design was established by a team of designers however both companies experienced somewhat of a first big break with Dyson and it’s DC01 and frog design with it’s partnership with WEGA. From then on Dyson has been heavily involved in the redesign of existing products producing improvements of its original DC01 to what they now manufacture, the DC41. Product development includes improvements in in the motor, number of cyclone engines and movability. No matter what the change, all products remain true to the image of Dyson. On other hand frog has produced a variety of products spanning of a multitude of industries. Each project conveys the values of the client and look vastly different from other frog designed items. The business

structure also varies dramatically between each mode of practice. At Dyson the majority of its design thinking is done at its research and design headquarters in Wiltshire. Here a holistic approach to the design system is adopted where every section of the design team are able to interact and communicate. On the other hand frog has offices based all over the world and projects are carried out with little input from the entire design team. In saying this both practices employ a multidisciplinary team. Being the size that they are both Dyson and frog have the ability to employ highly skilled personnel that bridges disciplines. Technology advancement has seen an evolution in the varying roles offered at the companies. Dyson and frog employ a multitude of engineers and scientists in order to keep at the forefront of their fields.

Both Dyson and frog design are extremely exciting and innovative firms that I would feel privileged to work for. The business philosophy of both practices align very closely with that of my own. The can-do attitude that Dyson encourages and the connection it has with its staff would make it an excellent environment to work in. It was interesting to find out that most of its employees are recent university graduates. Frog, on the other hand, provides an opportunity to work on broad and engaging topics. Its work on sustainable and social design really excites me. Furthermore, it was interesting to see that frog has worked with some of the biggest companies in the world such as Sony, Apple, HP, GE and other Fortune 500 brands. The opportunity to work along side some of the biggest names in industry would be an awesome experience.

TASK 1C: SIR JAMES DYSON

Sir James Dyson is a British Industrial Designer and founder of Dyson. His parents were teachers and he was educated at the private school where they taught in Norfolk. After studying painting and drawing at Byam Shaw, a private London art school, Dyson won a place at London’s Royal College of Art to take up furniture and interior design. As Dyson recalls, “I tried the furniture department, but it was very woody in those days, and then architecture, where Tony Hunt (the British structural engineer) came to lecture. It was then I realised that engineering could be more interesting than architecture, and that engineering could produce astonishing, extremely elegant structures.”22

Dyson spent his last two years at the RCA developing a high-powered boat, the Sea Truck, that sold around the world. Sales for this to date are over $500 million.23 In 1974 , at the age of 27 he patented the Ballbarrow, a wheelbarrow with a ball in place of the usual wheel. At this time revenue was flowing into a company partly owned by Dyson. In 1979 he was kicked out of Ballbarrow in a boardroom row and decided to develop his idea for a cyclonic vacuum cleaner. By the mid 1980’s, Dyson became a successful freelance designer.24 He had licensed his cyclonic vacuum cleaner design to a couple of US manufacturers however it was in Japan where his G-Force vacuum cleaner became successful. By the beginnings of the 1990’s, Dyson was a wealthy man with houses in France, London and Bath where he employed six graduates in a product development unit.

By this time he was “starting to think about semiretirement”25 but still felt that no one had produced his products “in the right way”26. The final straw came when he was told that a manufacturer, whom he had licensed the G-Force to, had put the project on ice. From here he set about refining his design into the DC01. He used his savings and a $900,000 loan against his homes to raise $2.65 million to bring the product to market. By 1993 the first DC01 went on sale and by 1994 Dyson had recouped his investment and his company had made more than $2.5 million profit. In the 2007 New Years Honours, Dyson was appointed a Knight Bachelor. These days Dyson has become much like a tutor to his company, Dyson, keeping the “creativity and originality in the company.”27 He aims to speak to his staff as a group about once a month discussing things such as marketing issues, management changes, how their overseas subsidiaries are doing, advertising campaigns, and property purchases while also fielding questions from employees.28 He doesn't have much time for designing but still arrives “home at the end of everyday absolutely shattered.”29 21

TASK 1C: hartmut esslinger

Hartmut Esslinger is a German/ American Industrial Designer and cofounder of frog design. He was born on June 5, 1955 in a small German town called Beuren. His parents owned a clothing store which exposed Hartmut to fashion and design at an early age. Although they wanted him to carry on the family business, Esslinger always wanted a career in design.30 In 1969 he graduated from the design school, Hochschule für Gestaltung Schwäbisch Gmünd in Schwäbisch Gmünd about 50 kilometres from Stuttgart. That same year he cofounded the industrial design firm that would later be called frog design. His work for the German electronic company, WEGA, attracted international attention. Sony, who took over WEGA, asked Esslinger to create a unified global design for their product. Here 22

he created the Sony Trinitron and the SonyWega Music System Concept 51K which was later chosen to be exhibited at MoMA. It was through this work that caught the attention of Apple icon, Steve Jobs, who was looking for a designer for the new Macintosh computer and other Apple products. Esslinger impressed Jobs with his design philosophy and passion, who personally flew to meet him in Germany. Before offering Esslinger a contract, Jobs insisted that he move to California. This contract, worth $1.2 million, not only played a pivotal role in turning Apple from a ‘silicon valley start-up’ into a global brand, but also established frog design in Palo Alto, California. Here he lead the firm through the development of a digital media group, extending product design prowess into the virtual world and on into higher level business strategy.31

In 2006 Esslinger retired as CEO of frog design and now serves as its Strategic and Creative Advisor under the title of frog Fellow. In 2009 Esslinger published A Fine Line, a book about how business can be more environmentally friendly while contributing to the global economy.

Mahoney, P. G. (2008), “Design the Dyson Way”, Machine Design, vol.80, no. 15, p. 60 2

ibid.

ibid. 17

ibid.

Underhill, W. (2001), “Small Time Inventor; Britainʼs James Dyson has reinvented the vacuum cleaner, the wheelbarrow and the washing machine, Newsweek, Jan 22, p. 50 6

Dyson (n.d.), No Place for New Technology. Retrieved May 13th, 2012 from: http://www.dyson.com.au/about/story/ default.asp? searchType=story&story=newtechnology, para. 2 7

Underhill, loc. cit.

Dyson (n.d.), The Airblade hand dryer: Clean home, clean hands. Retrieved May 13th, 2012 from: http://www.dyson.com.au/ about/story/default.asp? searchType=story&story=airblade, para. 1

Rawsthorn, A (2000), “Dyson Cleans Up”, I D, vol. 47, no. 2, p. 52 18

Popeil (n.d.), Dyson History. Retrieved May 13th, 2012 from: http:// www.popeilfamilystore.com/ dysonhistory.html, para. 6 19

frog (n.d.), The Early Years. Retrieved May 13th, 2012 from: http:// www.frogdesign.com/about/history, para. 2 20

ibid., para. 4

frog (n.d.), Work. Retrieved May 13th, 2012 from: http://www.frogdesign.com/work 22

Rawsthorn, op. cit., p. 52

Dyson (n.d.), Early James Dyson Designs. Retrieved May 14th, 2012 from: http:// www.dyson.com.au/about/story/default.asp? searchType=story&story=earlydesigns 24

Rawsthorn, op. cit., p. 53

ibid.

ibid., p. 57

Mahoney, op. cit., p. 63

ibid.

Dyson (n.d.), Air Multiplier technology development. Retrieved May 13th, 2012 from: http://www.dyson.com.au/about/ technology/airMultiplier.asp? searchType=story, para. 1 10

Mahoney, op. cit., p. 63 ibid., p. 62 ibid. 30

Underhill, op. cit., p. 50

Mahoney, op. cit., p. 62

The German Way & More (n.d.), Hartmut Esslinger. Retrieved May 14th, 2012 from: http://www.german-way.com/famoushartmut-esslinger.html

Bloomberg Businessweek (n.d.), Company Overview of Frog Design, Inc. Retrieved May 15th, 2012 from: http:// investing.businessweek.com/research/ stocks/private/person.asp? personId=533408&privcapId=699321&previo usCapId=13388334&previousTitle=Beceem %20Communications%20Inc.

REFERENCES

TASK 2: GLOSSARY OF PRACTICE-RElevant terms and buzzwords

A list of terminology and buzzwords used to describe and market design services and products, terms used when liaising with people and industries a designer may collaborate with, as well as business terms used in the business management side of the practice.

Affordance. Gibson (1986), who first drew our attention to the idea of affordances, argued that whatever the explicitly intended function of an object we also see that it affords the possibility of certain behaviour.1 Summarised as a property in which the physical characteristic of an object or environment influence its function.2

Community of Practice. A group of people informally bound together by shared expertise and passion for a joint enterprise.5

‎Augmented Mindfulness. Growing field of user experience design that applies to methods of recording behaviour, processing the data collected, and feeding it back to the individual or group so that they can better understand the patterns of their activity; and, ostensibly, adapt their behaviour more intelligently than they would without these augmentations.3

Creative Cluster. A place that brings together: 1. A community of ‘creative people’ who share an interest in novelty but not necessarily in the same subject. 2.A catalysing place where people, relationships, ideas and talents can spark each other 3. An environment that offers diversity, stimuli and freedom of expression. 4. A thick, open and ever-changing network of inter-personal exchanges that nurture individuals’ uniqueness and identity.7

Co-creation. The generation of concepts through mutual participation from all relevant stakeholders. A “collaborative engagement, with greater interaction and intensity of participation among creators, from generation, selection, incubation, and eventually, even to marketing the new product or service.”4

Copyright. Copyright protection is free and automatic in Australia and protects the original expression of ideas, and not the ideas themselves.6

Creativity. Creativity is the ability to produce work that is both novel (i.e., original unexpected) and appropriate (e.e., useful, adaptive concerning task constraints).8 Design. Refers to the features of shape, configuration, pattern or ornamentation which gives a product a unique appearance, and must be new and distinctive.9 Also referred as the "transformation of existing conditions into preferred ones.”10 Design Activism. The use of artefacts and design processes to influence change by disrupting the status quo and revealing better visions for society.11 Design Technologist. “A technologist must possess the skills necessary not only to program an application, but to contribute to the design itself. He must understand the principles of interaction design, human-computer interaction, motion, and many other elements that traditionally fall to the designer.”12

Practice Glossary

Design Thinking. “ ... a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.”13

impacts, eco-design seeks to improve the aesthetic and functional aspects of the product with due considerations to social and ethical needs.15

Ethnography. Research method aimed at understand the knowledge and systems guiding the life of an ethnic Design With Intent. Design that's intended to influence or or cultural group.16 result in certain user behaviour. This Experience Design. reflective approach can be valuable for designers: being aware that we're The practice of designing products, designing not just products, not just processes, services, events, and environments with a focus placed on experiences, but actually designing the quality of the user experience and behaviour at one level or another.14 culturally relevant solution.17 Development. The transitional phases in which the Form Follows Function. Beauty in design results from purity design concept becomes crystallised of function18 through sketches, CAD and prototypes. The Gap (also The Knowledge Gap). Eco-Design.. The distance between current A design process that considers the knowledge and target knowledge. environmental impacts associated “The Knowledge Gap is where design with a product throughout its entire life from acquisition of raw materials happens. We don’t need to design to through production/ manufacturing the left of current knowledge point, because it’s all stuff the user already and use to end of life. At the same knows. And we don’t need to design time as reducing environmental

stuff to the right of the target knowledge point, since the user won’t be needing that information (for this task, at least). We only need to design the interface for the space in between current knowledge and target knowledge.”19 Heirloom Design. Design that is intended to last for generations; our desire to keep an object because it holds some meaning or it is beautiful or classic in its appeal to give away. Saul Griffith proposed the term at the 2009 Compostmodern conference; “You have to design things and experiences that will last a very long time, that they have been thoughtfully designed and are very beautiful.”20 Hypothesis . A hypothesis is a tentative statement about the relationship between two or more variables. A hypothesis is a specific, testable prediction about what you expect to happen in your study.21

Immersion. A state of mental focus so intense that awareness of the â&#x20AC;&#x2DC;realâ&#x20AC;&#x2122; world is lost, generally resulting in a a feeling of joy or happiness.22 Incremental Innovation. Refines and improves an existing design through improvements in the components.23

Justificatory Design. Based on the underlying knowledge or theory from the natural or social or design sciences that gives a basis and explanation for the design (kernel theories).27

make an object more sustainable as obsolete components can be changed individually rather than a replacement of the entire object. Patent. A right that is granted for any device, substance, method or process that is new, inventive, and useful. A patent is legally enforceable and gives you (the owner), exclusive rights to commercially exploit the invention for the life of the patent.31

Kitsch. Design that is considered an inferior, tasteless copy of an extant style of design or a worthless imitation of design of recognised value. The Innovation. The creation and implementation of concept is associated with the deliberate use of elements that may new processes, products, services and methods of delivery, which result be thought of as cultural icons while Prototype. making cheap mass-produced objects The use of simplified and incomplete in significant improvements in that are unoriginal.28 outcomes, efficiency, effectiveness models of a design to explore ideas, and quality.24 elaborate requirements, refine Mapping (also Control-Display specifications, and test functionality. 32 Relationship and StimulusIntellectual Property (IP). Response Compatibility). The application of someone's mind A relationship between controls and Radical Innovation. or intellect to create something new their movements or effects. Good or original. IP can exist in various Creation of a whole new design mapping between controls and their forms; it can be an invention, a brand involving new components effects result in greater ease of use.29 configured in a new way.33 name, a book, film, trade secret or artistic design.25 Modularity. Semiotics. A method of managing system Interdisciplinary Design. The study of principles which complexity that involves large Results from the joint and underlie the structure of all signs systems into multiple, smaller self continuously integrated effort to with the character if their utilisation combine two or more specialisms. It contained systems.30 The with message, as well as with the introduction of modularity may also specifics of the various sign systems involves joint coordinated efforts to integrate lessons from different and of the diverse message using 26 disciplines. those different kinds of signs.34

Service Design. Service design addresses the functionality and form of services from the perspective of clients. It aims to ensure that service interfaces are useful, usable and desirable from the clientâ&#x20AC;&#x2122;s point of view and effective, efficient and distinctive from the supplierâ&#x20AC;&#x2122;s point of view Social Innovation. Social Innovation refers to new ideas that resolve existing social, cultural, economic and environmental challenges for the benefit of people and planet. A true social innovation is systems-changing â&#x20AC;&#x201C; it permanently alters the perceptions, behaviours and structures that previously gave rise to these challenges.35 Storytelling. A method of creating imagery, emotions and understanding of events through an interaction between a storyteller and an audience. Good storytelling usual requires a set of fundamental element. These include setting, characters, plot, invisibility, mood and movement.36

Sustainable. An adjective applied to diverse subjects including populations, cities, development, businesses, communities and habitats; it means that the subject can persist a long time into the future.37 Sustainability. Design that considers the environment (for example resource used, end of life impact) and social impact of a product (for example usability, responsible use).38 Technical Innovation. Technological innovations comprise new products and processes and significant technological changes of products and processes.39 Trade Mark (TM). A right that is granted for a letter, number, word, phrase, sound, smell, shape, logo, picture and/or aspect of packaging. A registered trade mark is legally enforceable and gives you exclusive rights to commercially use, licence or sell it for the goods and services that it is registered under.40

Usability. Designs that are easy to use, help users complete their work successfully and efficiently, and to feel competent and satisfied.41 User-centred Design. An approach to design that focuses on information about how people will use the product through a variety of contexts that emphasis a variety of requirements.42 Way-finding. The process of using spatial and environmental information to navigate to a destination.43

Gibson, J. J. (1986). An ecological approach to visual perception. New Jersey: Lawrence Erlbaum.

Simon, H. (1969). Sciences of the Artificial. Cambridge: MIT Press, p. 55

Stefeen, A. (2011). Worldchanging: A userʼs guide for the 21st century. New York: Abrams, p. 96

11 2

Lidwell, W., Holden, K. & Butler, J. (2003). Universal Principles of Design. Massachusetts: Rockport Publishers, p. 20

Thorpe, A. (2012). Design Activism. Retrieved April 27, 2012 from: http:// designactivism.net, About 12

Loring, K. (2010). Designing for Awareness. Retrieved April 27, 2012 from: http://designmind.frogdesign.com/blog/ designing-for-awareness.html, para. 4

Madden, S. (n.d.). The Emergence of Design Technologists. Retrieved April 27, 2012 from: http:// designmind.frogdesign.com/articles/winter/ the-emergence-design-technologists.html?, para. 3

Cherry, K. (n.d.). What Is a Hypothesis. Retrieved April 16, 2012 from: http:// psychology.about.com/od/hindex/g/ hypothesis.htm, para. 1 22

Lidwell, op.cit., p. 112

Smith, D. (2006). Exploring Innovation. Berkshire: McGraw-Hill Education, p. 29

Kukkuru, M. (2011). Co-creation is todayʼs most accepted model for innovation. Retrieved May 26, 2012 from: http:// www.forbes.com/sites/infosys/2011/12/20/ co-creation-innovation-bte/, para. 2 5

Wenger, E. C. & Snyder, W. M. (2000, January- February). Communities of Practice: The Organizational Frontier. Harvard Business Review, p.139

Brown, T. (2008). Definitions of design thinking. Retrieved April 27, 2012 from: http://designthinking.ideo.com/?p=49, para. 1 14

Lockton, D., Harrison, D. & Stanton, N. A. (2010). Design With Intent Toolkit Wiki. Retrieved April 27, 2012 from: http:// www.danlockton.com/dwi/Main_Page, para. 3

Anonymous (2011). Copyright. Retrieved April 27, 2012 from Australian Government, IP Australia Web site: http:// www.ipaustralia.gov.au/get-the-right-ip/ copyright/, para. 1

Faud-Luke, A. (2002). The Eco-Design Handbook. London: Thames & Hudson, p. 339 16

Chapain, C., Cooke, P., De Propris, L., MacNeill, S. & Mateos-Garcia, J. (2010). Creative Clusters and Innovation: Putting creativity on the map, London: NESTA, p. 11 8

Sternberg, R. J. (1999). Handbook of Creativity. Cambridge: Cambridge University Press, p. 3 9

Anonymous (2011). Designs. Retrieved April 27, 2012 from Australian Government, IP Australia Web site: http:// www.ipaustralia.gov.au/get-the-right-ip/ designs/, para. 1

Wikipedia (n.d.). Ethnography. Retrieved May 26, 2012 from: http://en.wikipedia.org/ wiki/Ethnography

Mulgan, G. & Albury, D. (2003). Innovation in the Public Sector. UK Cabinet Office, p. 3 25

Anonymous (2011). What Is IP. Retrieved April 27, 2012 from Australian Government, IP Australia Web site: http:// www.ipaustralia.gov.au/understandingintellectual-property/what-is-ip/, para. 1 26

Spence, J.S., MacMillan, S. & Kirby, P. (2001) Interdisciplinary Design in Practice. London: Thomas Telford Publishing, p. 99 27

Gregor, S. & Jones, D. (2007). The Anatomy of Design Theory, Journal of the Association for the Information Systems. Volume 8 ,Issue 5, Article 2, p. 322 28

Marzano, S. & Aarts, E. (2003). The New Everyday: Views on ambient intelligence. Netherlands: Uitgeverij 010 Publishers, p. 46 18

Goffhe, F. (n.d.). Designbuzzwords. Retrieved April 27, 2012 from: http:// designbuzzwords.com/, K 29

Lidwell, op.cit., p. 128

Lidwell, op.cit., p. 136

Lidwell, op.cit., p. 90

Spool, J. M. (2005). What makes a Design Seem ʻIntuitiveʼ?. Retrieved April 27, 2012 from: http://www.uie.com/articles/ design_intuitive/, para. 13

Anonymous (2011). Patents. Retrieved April 27, 2012 from Australian Government, IP Australia Web site: http:// www.ipaustralia.gov.au/get-the-right-ip/patents/, para. 1

REFERENCES

Lidwell, op.cit., p. 158

Smith, loc.cit.

Jackobson, R. (1968). Child Language. Aphasia and Phonological Universals. The Hague: Mouton, p. 698 35

Anonymous (n.d.). Social Innovation. Retrieved April 16, 2012 from: http:// socialinnovation.ca/about/social-innovation, para. 1 36

Lidwell, op.cit., p. 186

Fuad-Luke, op.cit., p. 341

Bhamra, T. & Lofthouse, V. (2007). Design for Sustainability: A practical approach. Aldershot: Gower Publishing, 2007 39

OECD (1993). Glossary of Statistical Terms. Retrieved April 27, 2012 from: http:// stats.oecd.org/glossary/detail.asp?ID=2688, para. 1 40

Anonymous (2012). Trade Marks. Retrieved April 27, 2012 from Australian Government, IP Australia Web site: http:// www.ipaustralia.gov.au/get-the-right-ip/trademarks/, para. 1 41

The Usability Body of Knowledge (n.d.). Principles of Usable Design. Retrieved May 26, 2012 from: http://www.usabilitybok.org/ design/p287, para. 1 42

Usability Professionals始 Association (n.d.). About Usability. Retrieved May 26, 2012 from:http://www.upassoc.org/ usability_resources/about_usability/ what_is_ucd.html, para. 1 43

Lidwell, op.cit., p. 208

TASK 3: CORE SKILLS ASSESSMENT

Analysing personal assessment highlighting key strengths and areas that need development in light of aspirations and career goals.

Self Evaluation

Core Skills Assessment Worksheet Strength

Need

CORE CREATIVE SKILLS

Strength

Need

COMPLEMENTARY CREATIVE SKILLS (Really Need)

Imagines

Innovates consistently

Creates forms that convey meaning

Anticipates

Establishes aesthetics/design iconography

Creates physical and psychological interfaces

Makes design decisions informed by emotional, social and cultural needs and values

0U[LNYH[LZ ZWLJPÄJ [LJOUVSVNPLZ Ensures system compatibility

Develops/implements design language Hand sketches

Is continually aware of and/or uses new technologies, techniques and tool-kits

Iterates through rapid prototyping

Translates organization’s brand into design expressions

Uses physical modeling

Applies design methodology to variable contexts

Creates simulations Has a repertoirL VM JVSVYZ TH[LYPHSZ ÄUPZOLZ Develops design standards Designs to international supply chains Understands parameters: engineering, manufacturing, THYRL[PUN ÄUHUJPHS W\rchasing, legal

Need

CORRELATIVE CREATIVE SKILLS (Nice to Have) Experience design Digital interface design Interaction design Software design

Considers environmental sustainability

Product development

Considers inclusive design and ergonomics

Design in context of prevailing ecosystems

0UÅ\LUJLZ [LJOUVSVN` [V HKHW[ [V KLZPNU ULLK

Awareness of continually changing cultural landscape and needs and desires of societies and cultural communities

Is up on the latest CAD technologies— 3D modeling/2D rendering

Strength

Getting a Design Job 2008

Consideration of effects on future-demographic development, aging, globalization, political power, economics, war

IDSA/ RitaSue Siegel Resources, an Aquent company

Self Evaluation

Core Skills Assessment Worksheet Strength

Need

CORE COGNITIVE SKILLS

Strength

Need

Understands strategy and objectives of company/client organization

English prVÄJPLUJ` Effectively communicates ideas to others: visually, verbally, in writing

Uses state-of-the-art design methodology Plans, implements or contracts out knowledge-building and information-gathering research

Articulates value of design Convinces and persuades

Analyzes research results to discover opportunities or solve complex problems

Listens carefully Knows additional language(s)

Interprets quantitative and qualitative research for insights and understanding to inform design decisions Observes, recognizes, becomes aware of, discerns patterns

CORE COMMUNICATION SKILLS

Strength

Need

MANAGEMENT SKILLS

Recognizes or generates breakthrough ideas

Likes people

Adapts ideas from one context to another

Trusts people and delegates responsibility

Makes connections from past to present to future

Sets priorities to achieve company/client organization’s goals

Uses empathy, informed judgment, reason

Sets expectations for and evaluates performance

Trusts intuition and perception

Mentors/coaches/enables individual development

Imagines alternatives

Is politically astute

Aligns design decisions with strategy and objectives of company/client organization

“Gives freedom to stray from process” (Dev Patnaik)

Understands competitive landscape Considers needs of integrated business partners

Builds team of complementary people Orchestrates teams Develops and leverages networks Consults and negotiates to optimize results

Getting a Design Job 2008

IDSA/ RitaSue Siegel Resources, an Aquent company

Self Evaluation

Core Skills Assessment Worksheet Strength

Need

MANAGEMENT SKILLS continued Collaborates across functions (marketing, engineering, technology, etc.) as appropriate Is an evangelist of design’s value Develops design briefs

Strength

Need

LEADERSHIP SKILLS Thought leader Change agent Drives results Acts decisively

Develops and manages design function budget Manages projects effectively Perseveres despite resistance Selects and manages outside resources Provides regular updates to staff, senior management, clients, customers, collaborators, vendors/partners Is a key presenter of groups’ accomplishments Advocates for teams’ recommendations ,UHISLZ JVU]LYNLUJL VU ÄUHS KLZPNU KLJPZPVUZ Develops design job descriptions (with HR) Assures protection of intellectual property Negotiates for appropriate space, equipment, resources

Anticipates risk, change, opportunity Assumes responsibility Inspires Is personally effective Trusts intuition Is a people’s advocate Recognizes strengths of others 0UJVYWVYH[LZ KP]LYZL PUÅ\LUJLZ Sets others up for success; holds people accountable Is mentally agile Is results oriented Overcomes challenges Is ambitious Is competitive 0Z PUÅ\LU[PHS PU Nreater design community

Getting a Design Job 2008

IDSA/ RitaSue Siegel Resources, an Aquent company

Self Evaluation

Core Skills Assessment Worksheet Strength

Needs

PERSONAL ATTRIBUTES* *VUÄKLU[ HUK O\TISL +L[LYTPULK HUK WLYZPZ[LU[ ,TWH[OL[PJ 4V[P]H[LK `L[ WH[PLU[ *VSSHIVYH[P]L H ¹^L¹ WLYZVU 7VZP[P]L H[[P[\KL 7HZZPVU MVY [OL ^VYR WPSSPUNS` KL]LSVWZ PKLHZ VM V[OLYZ 0TWYV]LZ JVU[PU\HSS` 9LHJOLZ V\[ MVY OLSW HUK [V OLSW 4HRLZ HUK RLLWZ JVTTP[TLU[Z 3PML SVUN SLHYULY -SL_PISL·HKQ\Z[Z [V JOHUNL WPSSPUN [V KV ^OH[L]LY P[ [HRLZ [V NL[ [OL QVI KVUL YPNO[ .VVK THUULYZ 9LZWLJ[Z ]PL^Z VM V[OLYZ :LUZL VM HWWYVWYPH[LULZZ :LUZL VM O\TVY )HSHUJLZ WLYZVUHS SPML [V LUHISL OHYTVUPV\Z ^VYR SPML *(Personal qualities that many employers have told us they are looking for)

Getting a Design Job 2008

Through this self evaluation it has become evident that there are variety of skills I still need to develop. Some of the strengths I do posses have come about due to natural talent. However some of these have been developed through participation in the course and extracurricular activity. Some abilities that need developing include my ability to develop a wider range of design solutions. I tend to find a very small range of concepts and develop them accordingly. However to pursue a job I would need to strengthen my ability to present a variety of designs. This self reflection also made clear to myself that I have a high level of finish that I require from myself. When completing a task that will directly reflect on me I am less likely to delegate tasks out. Further to this I found that most of the skills I require are managerial. Skills like this will mostly be developed through working at a firm. By participating in a working environment I believe that I would not only develop a variety of new strengths but further strengthen those capabilities that I currently do have.

Coroflot. http://www.coroflot.com/ The Loop. http://www.theloop.com.au/ Benhance. http://www.behance.net

Graduate Programs Australia. http:// www.graduateprograms.com.au/ Unigrad. http://www.unigrad.com.au/home/ GradConnection. http://www.gradconnection.com.au/

Dexinger. http://www.dexigner.com/directory/ cat/Industrial-Design/ Portfolios.html

Graduate opportunities. http:// www.graduateopportunities.com/

Product Design Forums. http:// www.productdesignforums.com/

Dyson Graduates. http://www.careers.dyson.com/ graduates/

Artisan Recruitment Australia. http://www.getartisan.com.au/ My Career. http://mycareer.com.au/ Seek. http://www.seek.com.au/ Linkedin. http://www.linkedin.com/ Rita Sue Siegel Resources. http://www.ritasue.com/

TASK 4B: RECRUITMENT

A list of graduate recruitment programs, recruitment agencies and websites that advertise industrial design positions.

TASK 4C: JOB ADVERTISEMENTS

A collection of design related job advertisements.

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Job Specification Company: Location: Job Title:

Seymourpowell SW6 Junior Designer

• • • • • • • •

Company Background Seymourpowell is one of the world’s leading design and innovation companies. Founded in 1984, our London-based group of award winning designers have produced some of the ‘milestone’ products of the last three decades. We have a unique holistic approach to design and innovation, which combines in-depth experience and up to date intelligence about people, markets and businesses. Our breadth of experience and diversity crosses a broad range of product disciplines, from conceptual automotive projects, to consumer electronics and appliances, to packaging; all for world class household brands. We are skilled in exploiting ideas that create real value and always look to move our clients forward creatively. We are not just visionary thinkers, but future 'doers'. Ultimately, we are about making things better: better for people, better for business and better for the world.

• •

The ability to create new ideas independently and within a team The ability to clearly communicate your thinking visually and verbally Great sketching and visualisation abilities, showing a thorough understanding of form Well organised with a great attention to detail. Resourceful, intuitive and inventive problem solving. An appreciation of the nature of brands/branding. Proficiency in 3D CAD - Pro Engineer, Alias or similar. An understanding of the design process, from concept through to manufacture, and awareness of technical constraints. Proficiency in Adobe Photoshop and Illustrator. Working knowledge of manufacturing, materials, processes, and mechanical principles.

Additional requirements • • • • • • •

A BA, BSc degree in Product Design is essential. A self-motivated, energetic and inspiring team player. A positive attitude and a willingness to learn. Emerging project management skills and commercial awareness. The ability to work within a multi-disciplined team on a wide range of briefs. Willingness to travel overseas. Applicants must be legally entitled to work in the United Kingdom.

The Role How to apply Seymourpowell’s structural packaging design team is expanding and now has an opportunity for a confident and pro-active Junior Designer. The ideal candidate should have experience of creating and developing product and/or packaging design concepts, working as part of a team, as well as working independently. We are looking for individuals who can generate and clearly communicate inspiring ideas, from excellent sketch work through to the development of their designs in CAD. We are looking for people who are great thinkers, who can understand and interpret brands, who appreciate how products and brands interact with consumers, can create and manipulate compelling and appropriate forms and can ultimately create solutions that bring together all of these parts. As part of the design team the Junior Designer will support a broad range of design briefs ranging from sculptural brand expression to innovative functionality. Essential Skills and Experience The ideal candidate will hold a degree in Product Design and ideally consultancy or in-house design team experience. They should possess the requisite software knowledge and capability, and have a portfolio that demonstrates excellent understanding of product design thinking and implementation. Seymourpowell will be looking for demonstrable evidence of the following key skills, through discussion and from your portfolio:

Please send your CV and portfolio to recruitment@seymourpowell.com. Please state clearly your legality to work in the UK. Please attach your portfolios as a .pdf attachments, no larger than 10mb. NO AGENCIES PLEASE Due to the volume of response we receive, we are only in a position to contact successful candidates.

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TASK 4D: DESIGN BLOGS AND CALENDAR

Agideas. 21-25 May Design: Made: Trade. 19-22 July State of Design. 11 day event July Saturday in Design. 17-18 August SemiPermanent. Melbourne. 14-15 September The Big Design Market. 7-9 December

A list of design blogs and calendar of design related events.

BLOGS

1. Anonymous (n.d.). The Core77 Army. Retrieved April 30, 2012 from: http:// www.core77.com/ about/

Core77. http://core77.com Core77 is a design magazine a resource. It publishes articles, has a variety of discussion forums, posts the latest job opportunities and holds a database of design firms. “Core77 provides a gathering point for designers and enthusiasts alike by producing design competitions, lecture series, parties, and exhibits.”1 Articles can also be submitted to Core77 via the website.

Moco. http://mocoloco.com/fresh2/ Moco is another great design inspiration blog. It covers both art and design and also list latest job opportunities. Articles can also be submitted to Moco via the website.

Yanko Design. http://www.yankodesign.com/ Yanko Design is a “web magazine dedicated to introducing the best modern international design, covering from industrial design, Industrial Design Served. concepts, technology, interior design, http:// architecture, exhibition and www.industrialdesignserved.com/ fashion.”6 It is another great resource A curatorial site in which projects are for accessing new and innovative selected by the Behance team ideas. Having work published on showcasing top works of industrial sites like this can only increase an designers. individuals online exposure. 45

FastCo Design. http://www.fastcodesign.com/ Fast Company’s Blog, FastCo Design is another useful resource. It comes as a set of three blogs; Co.Exist, Co.Design and Co.Create. Each offer insightful articles on varying topics. This blog is a great way of tacking global issues, design and technology. Design Mind. http://designmind.frogdesign.com/ Design Mind is a blog published by frog. It is written by designers, technologist and strategists. Its articles provide the design community with perspectives on “‘industry trends, emerging technologies, and global consumer culture.”7 It also features interviews from sector leaders. Articles can also be submitted via written proposal on the website.

Appendix

Education and Training

Application for Employment (Office Use only) Company / Division

Please provide details of your secondary, trades or tertiary education, starting with the most recent/current. If you have a current resume that details this, you can attach a copy & leave this area blank. Name of school / college / institution and course

Date From

Standard / certificate gained

Job function (Applicant to complete all following sections)

Name

Address

Given Names Surname

Please provide details of any other training completed or skills you have obtained: (First Aid/computer skills / job-industry specific):

Street Suburb

Post Code

Phone

Employment History

Mobile

Please provide details of your past jobs, starting with your most recent/present employer. If you have a current resume that details this, you can attach a copy & leave this area blank.

Any previous employment with the Schiavello Group of Companies? Australian work status

Have you ever been employed by any of the Schiavello companies? No

Name of Company and location

Yes

From

Job title Salary (optional)

Contact name

Reason for leaving

If Yes, specify company name Specify approximate dates

Specify location Are you a permanent Australian resident? We require this information to check that we are able to legally employ you. No

Yes

A copy of relevant Visa must be provided: Passport Number Country of Residence Type of Visa Visa Number Expiry Date

Relatives that work with the Company

Do you have any relatives that currently work for this Company? No

Yes If Yes: specify persons name relationship to you specify his/her work location

Privacy This form (and your resume) will be held on file in a secure area. Only those involved in the recruitment of staff will have access to this information. If your application is successful, this form will be placed in a personal file which is confidential and kept locked in Human Resources. C:\Users\ssumner\Desktop\Application for Employment.doc

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Personal History Licence's

Do you have a current driver’s licence? No

Yes If yes, please attach a photocopy of your licence to this application.

If requested, are you prepared to undergo a pre-employment health assessment?

Preemployment health assessment

Yes

The health assessment is part of the Company’s recruitment and selection process. Details of the assessment are confidential to medical staff. However, where necessary for the safety of employees, medical staff may advise us of any restrictions or adjustments required to satisfy health and safety obligations.

If Yes, please provide Licence Number

If you do not disclose information about an injury or disease that reoccurs or gets worse, you may not be entitled to WorkCover compensation for that particular injury or disease.

State of Issue

Do you have any disabilities or medical conditions that would affect your ability to do the job you have applied for?

Disabilities/ medical conditions

Expiry Date Details of other licences held, including truck and forklift and dates of expiry:

Yes If Yes, please provide details

Workers’ Compensation Driving Offences

Have you ever been convicted of any driving related offences that are relevant to the position for which you have applied? eg suspended licence, demerit points No

Yes

Have you ever been convicted of ANY criminal offence or had an action recorded against in a civil jurisdiction? No

Yes If Yes, please provide details

Are there any matters currently pending in relation to a criminal or civil action? No

Yes If Yes, please provide details

If Yes, please provide details

Criminal History

Have you received Workers’ Compensation in respect to any injury that would affect your ability to perform the requirements of the position as stated?

Yes If Yes, please provide details

Do you regularly see your doctor?

Yes

Do you take any form of regular exercise?

Yes

Have you ever had an injury, illness or condition, which prevented you from attending work?

Yes

Have you ever been regularly exposed to: Chemicals Asbestos Noise Radiation Dusts

No No No No No

Yes Yes Yes Yes Yes

Have your previous jobs involved repetitive movements?

Yes

Have you ever been immunised against Tetanus? When:

Yes

Do you smoke?

Yes

Do you take any tablets or medicines regularly? If so, what?

Yes

Has your doctor advised you against taking any employment because it may put you at risk?

Yes

No No No No No No No No No No No

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Have you ever had?:

Other:

Yes

N/A

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Asthma/Bronchitis Hepatitis Diabetes Hernia Foot Problems High Blood pressure Skin Problems – Dermatitis or Psoriasis Eye Disease Epilepsy Neck, Shoulder, Back Problems Arthritis

Are you willing to work on a shift basis (if applicable)?

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References Please provide at least 2 references. These should be previous employers or business related only. It is Schiavelloâ&#x20AC;&#x2122;s policy to always contact references prior to any offer of employment. Name

Name

Company

Position held

Phone

Relationship to you

Applicant Declaration I declare that, to the best of my knowledge, the information set out by me in this application form and submitted in any accompanying document(s) is true and correct in every sense. I authorise contact with any person or company regarding this information. I understand that: 1.

If my application is successful, it is company policy for a probationary period to apply on commencement of employment.

I, declare that to the best of my knowledge, the answers to the questions in this application form are correct, and I understand that if any false information is given, or any material fact suppressed, I may not be accepted for employment, or if I am employed, I may be dismissed.

I irrevocably authorise you, or your agent, to contact the named referees of all my previous/current employers, including any employers that I have not nominated on this application. Information so gained is supplied in confidence as evaluation material and will not be disclosed to me.

If the named referee is not authorised to speak on behalf of the Company, or not available, enquiries can be made with the manager or duly authorised person.

As part of this application being actioned, a criminal history check may be carried out if so required by the Schiavello organisation. I understand and agree to a criminal history check being completed if so required. In order for this to be completed I agree to provide my Date of Birth and a photocopy of photo identification, eg. drivers licence or birth certificate

If it so chooses, the Schiavello Group would engage the services of reputable companies to review applicants and for recording the reasons for termination from previous employment

By completing this application you agree that your application maybe reviewed by an organisation external to the Schiavello Group.

I further irrevocably authorise you to furnish to any third party, details of this application and any subsequent dealings that I may have with you as a result of this application being actioned by you.

I have read and fully understand this declaration.

Date of Birth:

Applicant Signature

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Date

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PROFESSIONAL PRACTICE Charles Skender S3196655 http://sustainablebehaviourdesign.wordpress.com/