Motorcycle Persona

Investigation

Persona

(Doug)

stereotype: Mid-life crisis age: Late 40’s to early 50’s occupation: Dentist, Author, Lawyer, etc.. interest/hobbies: Golf, Fixing the sprinklers info: This person is currently going through a mid-life crisis. They are usually a suburban person who rides in full leather when his out of the house but has to take the kids too school when at home. Most of the time they are a Dad who strives to feel young and ‘cool’ again

charles skender

(Steven)

Investigation

Persona

stereotype: Business man age: 30’s - late 50’s occupation: Lawyer, Accountant, etc... interest/hobbies: Golf, Beers, Nightclubs info: Usually single, this person uses his bike as a form of transport to and from work. Unhappy with the style and practicality of a car in an urban environment, this person has opted for a more sexy alternative. In saying this, he/she still cares about comfort and will most likely wear their suit while riding. charles skender

Investigation

Persona

(Ivan)

stereotype: Handlebars age: 40’s - mid 60’s occupation: Gang member interest/hobbies: Riding with the gang info: This person is most likely to be affiliated with a gang. His leathers are about as old as he is and has had a bike for most of his life. Some of these people also get involved in criminal activity.

charles skender

Investigation

Persona

(Bruce)

charles skender

stereotype: Chopper enthusiast age: mid 30’s occupation: Custom chopper artist, TV host interest/hobbies: motorcycles info: This brand of person is the owner of a multitude of tattoos, goes to the gym at least 5 times a week and hits up the protein shakes. From an early age his dream has been to own a business building custom choppers. Sometimes he/ she also has a tv program.

(Greg and Norma)

Investigation

Persona

stereotype: Old couple who still want to explore the country side age: 65+ occupation: Retired interest/hobbies: Golf, Tea, Scones, Jam, etc.. info: The kids have left home a long time ago and the days of past motorcycling glory are fast fading in the distant. In an effort to relive the past these people usually travel as a couple along the countryside for short day trips or as a holiday, stopping at bed and breakfast style accommodation along the charles skenderway.