Investigation
Persona
(Doug)
stereotype: Mid-life crisis age: Late 40’s to early 50’s occupation: Dentist, Author, Lawyer, etc.. interest/hobbies: Golf, Fixing the sprinklers info: This person is currently going through a mid-life crisis. They are usually a suburban person who rides in full leather when his out of the house but has to take the kids too school when at home. Most of the time they are a Dad who strives to feel young and ‘cool’ again
charles skender
(Steven)
Investigation
Persona
stereotype: Business man age: 30’s - late 50’s occupation: Lawyer, Accountant, etc... interest/hobbies: Golf, Beers, Nightclubs info: Usually single, this person uses his bike as a form of transport to and from work. Unhappy with the style and practicality of a car in an urban environment, this person has opted for a more sexy alternative. In saying this, he/she still cares about comfort and will most likely wear their suit while riding. charles skender
Investigation
Persona
(Ivan)
stereotype: Handlebars age: 40’s - mid 60’s occupation: Gang member interest/hobbies: Riding with the gang info: This person is most likely to be affiliated with a gang. His leathers are about as old as he is and has had a bike for most of his life. Some of these people also get involved in criminal activity.
charles skender
Investigation
Persona
(Bruce)
charles skender
stereotype: Chopper enthusiast age: mid 30’s occupation: Custom chopper artist, TV host interest/hobbies: motorcycles info: This brand of person is the owner of a multitude of tattoos, goes to the gym at least 5 times a week and hits up the protein shakes. From an early age his dream has been to own a business building custom choppers. Sometimes he/ she also has a tv program.
(Greg and Norma)
Investigation
Persona
stereotype: Old couple who still want to explore the country side age: 65+ occupation: Retired interest/hobbies: Golf, Tea, Scones, Jam, etc.. info: The kids have left home a long time ago and the days of past motorcycling glory are fast fading in the distant. In an effort to relive the past these people usually travel as a couple along the countryside for short day trips or as a holiday, stopping at bed and breakfast style accommodation along the charles skenderway.