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PROVOKED
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PROVOKED
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CONTENTS
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PROJECT TITLE PAGE ONE KAPLAN 11 TWO CHICAGO BULLS 27 THREE
COLORFUL TRUTH CONTENTS
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FOUR
LORENA GARCIA
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FIVE
DIRTY AMERICA
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SIX POETIC WEEKDAYS 109 SEVEN
TRANSLATED SIGNS
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EIGHT PHILIPS: HARMONY 143 NINE THESIS: PUSH 159
LIFE EXPERIENCES ARE THE DEVELOPMENTAL PROCESSES THAT CREATE AND INFLUENCE A PERSONS VOICE. EVEN THE QUIETEST PERSON HAS SOMETHING TO SAY. I HAVE A VOICE AND I’M LETTING IT OUT AS I’VE BEEN PROVOKED TO SPEAK.
PROVOKED INFLUENCE TO SPEAK
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Every project that I’ve taken on is somehow influenced by some other experience in my life. It’s been said that experience is the best teacher. I could not agree more as I have been fortunate enough to learn, take inspiration, be encouraged, and become a bit wiser thanks to others and the many different experiences that I’ve had in life. It’s also great to be able to pass those same benefits on. It’s my firm belief that most designers who are conceptual thinkers are influenced by the things in life that have had some type of impact on them. It might be that architectural design or simply their routine of grabbing ice cream with family on hot Sunday afternoons...both things that can influence the creative process. My influences range from the unexplainable courtesy and patience that someone once showed, to the written artistic talent of another type of artist, and even the experiences of racism...all influences to my work. These are all things that spark and hold my interest and push me to be a better designer. No matter if it’s been a bad, neutral, or positive experience, they all have worked together to form my opinions, ideas, and my voice. And I only find it fitting to share them.
THE DAILY GRIND ROUTINE. WORK. PLAY. SOME IN BETWEEN. NO MATTER THE OCCASION, DRESSING WITH STYLE IS NEVER OPTIONAL.
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PROJECT ONE | KAPLAN OBJECTIVE: Find and photograph handmade signage throughout the city. Take the initial intent of the signage and create a branded campaign based on it. This project involved a men’s clothing store with the original signage advertising the price of a particular brand of coats that were on sale. CONCEPT: In analyzing the original intent of the signage, I considered what the store could look like with an unlimited budget and rebranded. The designed was tailored to the urban male with the idea of taking subtle city elements and blending them with an upscale look in a complete system. The items designed for the store included a catalog, clothing tags, shopping bag, magazine ads, and fashion show DVD.
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ONE KAPLAN BRANDING
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course
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VISUAL IDENTITY
HUNTER WIMMER MICHAEL BELL
photography
project
title
category
ONE KAPLAN BRANDING
15
THE PROCESS The development of the Kaplan rebrand started with a handmade store sign and progressed with a series a sketches, mood boards and writings.
course
instructor
VISUAL IDENTITY
HUNTER WIMMER MICHAEL BELL
photography
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title
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ONE KAPLAN BRANDING
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course
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VISUAL IDENTITY
HUNTER WIMMER MICHAEL BELL
photography
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title
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ONE KAPLAN BRANDING
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MAGAZINE ADS KAPLAN has stores in all the major U.S. markets and advertises to each uniquely. One form of advertising is through fashion magazines.
course
instructor
VISUAL IDENTITY
HUNTER WIMMER MICHAEL BELL
photography
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title
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ONE KAPLAN BRANDING
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VISUAL IDENTITY
HUNTER WIMMER MICHAEL BELL
photography
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title
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ONE KAPLAN BRANDING
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course
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VISUAL IDENTITY
HUNTER WIMMER MICHAEL BELL
photography
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title
category
ONE KAPLAN BRANDING
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course
instructor
VISUAL IDENTITY
HUNTER WIMMER MICHAEL BELL
photography
HOW WOULD IT FEEL IF YOU WERE TOLD THAT YOU HAD TO FILL THE SAME SHOES THAT ANOTHER MAN ONCE WALKED IN?
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PROJECT TWO | THE CHICAGO BULLS: REBRANDED OBJECTIVE: Research an existing brand that has either died or does not have the same impact that it once had. Take that brand and revitalize it with a new look. Also create a brand extension aimed at giving more life to the company beyond what regular product or service they provide. CONCEPT: The chosen brand was the NBA Chicago Bulls. Despite being one of the most historically popular teams in the NBA, it is also one of the teams that has evolved very little over the years as its uniforms and logo look pretty much the same as it’s original concept designed during the 60’s. The championship era during the 90’s was something great and may never be repeated. Since then, the Bulls have been living under the shadow of that era and trying to return to that place. It may be better to let history be and bring a new era and attitude of winning back to the city of Chicago and the Bulls organization.
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TWO CHICAGO BULLS BRANDING
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course
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NATURE OF IDENTITY
HUNTER WIMMER MICHAEL BELL
photography
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title
category
TWO CHICAGO BULLS BRANDING
31
“Play. Win. Evolve!”
®
course
instructor
NATURE OF IDENTITY
HUNTER WIMMER MICHAEL BELL
photography
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title
category
TWO CHICAGO BULLS BRANDING
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course
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NATURE OF IDENTITY
HUNTER WIMMER MICHAEL BELL
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TWO CHICAGO BULLS BRANDING
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course
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NATURE OF IDENTITY
HUNTER WIMMER MICHAEL BELL
photography
.com
enter
tickets
players
team
news
schedule
store
98%
C HICAGO BULLS.com
search
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six+.com
title
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TWO CHICAGO BULLS BRANDING
37
OFF THE COURT
course
instructor
NATURE OF IDENTITY
HUNTER WIMMER MICHAEL BELL
photography
project
title
category
TWO CHICAGO BULLS BRANDING
39
course
instructor
NATURE OF IDENTITY
HUNTER WIMMER MICHAEL BELL
photography
C H I CAG O BULLS
CH ICAG O BULLS
United Center Fri, Oct 10 2008
United Center Tues, Oct 21 2008
Detroit Pistons vs. Chicago Bulls
Phoenix Suns vs. Chicago Bulls
Sec 112
Row 5
C H I CAG O B U L LS
Seat B
project
Sec 112
Row 5
Seat B
title
category
TWO CHICAGO BULLS BRANDING
41
course
instructor
NATURE OF IDENTITY
HUNTER WIMMER MICHAEL BELL
photography
Logo space treatment
0.25’ = X
1.5X
logo typeface with Bull logo
logo typeface with Bull logo
X
CHICAG O B UL L S
1.5X
1.5X
logo typefacealone alone logo typeface
CHICAGO BULLS
0.75
0.5
typeface alone stacked logo typeface alonelogostacked
0.5
CHIC A G O BUL L S
=
0.5
1.5 = x
typeface alone unstacked logo typeface alonelogounstacked
project
CHICAGO BULLS
title
category
TWO CHICAGO BULLS BRANDING
4 color - cmyk
spot color
yellow black
0 60
black
cyan magenta yellow black
0 0 0 100
red
cyan magenta yellow black
18 100 100 2
white
cyan magenta yellow black
blood red
cyan magenta yellow black
32 100 100 39
silver
red green blue
128 130 132
0 0 0 0
web colors
silver
cyan silver magenta yellow black
cyan 0 magenta 0 yellow 0 black 60
0 0 0 60
silver
silver pms
pms 418
418
black
cyan black magenta yellow black
cyan 0 magenta 0 yellow 0 black 100
0 0 0 100
black
black pms
3 pms 2x
3 2x
black
red green blue
35 31 32
red
red
cyan magenta yellow black
cyan 18 magenta 100 yellow 100 black 2
18 100 100 2
red
red
pms
pms 185
185
red
red green blue
185 32 37
white
cyan white magenta yellow black
white
white pms
pms 000
000
white
red green blue
255 255 255
pms blood red
pms 1815
1815
blood red
red green blue
105 12 13
cyan magenta yellow black
0 0 0 0
0 0 0 0
blood red
cyan magenta blood red yellow black
cyan 32 magenta 100 yellow 100 black 39
32 100 100 39
silver
red silver green blue
red 128 green 130 blue 132
128 130 132
black
black
red 35 green 31 blue 32
35 31 32
red
185 32 37
185 32 37
255 green 255 blue 255
255 255 255
red
red green blue
CHICAGO red BULLS red green Typeface Standards
blue
Logo greenTypeface
blue
blood red
Secondary Typeface and non-uniform numbers
Eurostile Regular white
blood red
Bank Gothic Md red BT red white green blue
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz red 105 red blood redgreen blue Uniform Number
green blue
105 12 13
12 13
A B CD EFGHIJ K L M N O PQ RSTU V WXYZ ab c de fgh i j kl mn o pqr s tu vw xy z 12 3 4 5 6 7 890
Typeface
Bank Gothic Md BT
Eurostile Bold Condensed
1234567890 24 13 32
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
course
instructor
NATURE OF IDENTITY
HUNTER WIMMER MICHAEL BELL
photography
43
THE STAMPEDE A magazine extension of the Chicago Bulls brand. It can be compared to similar magazines such as The New Yorker and The Washingtonian. There are four versions of the magazine that are published quarterly.The Stampede is an up scale magazine which has something in store for all of the organization’s target audience. Although the magazine is a part of the Chicago Bulls, it is not a focus on basketball. The main focus is on everything that pertains to the Chicago and its surrounding cities.
1
3
2
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title
4
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TWO CHICAGO BULLS BRANDING
(1) STAMPEDE Chicago Adventure For both locals and tourist, it holds the latest information of things to do throughout the state of Illinois. (2) STAMPEDE Chicago Fashion The latest fashion from urban trends, to the finest styles found in Hollywood.
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2013 BMW X6
The 2012 BMW X5 ranks 13 out of 20 Luxur y Midsize SUVs. This ranking is based on our analysis of 74 published reviews and test drives of the BMW X5, and our analysis of reliability and safety data.
The 2012 BMW X5 is one of the spor tiest SUVs on the market, and reviewers love how nimble this family hauler can be. But the X5 is more expensive than comparably-equipped competitors, and its
(3) STAMPEDE Chicago Architecture You can find everything from the cities history to current day real estate.
third row of seats is only suitable for the smallest of passengers.
(4) STAMPEDE Chicago Life A broad look at life in Chicago from politics to the inner city streets.
N ew e w Sit S it e s N e w Sc e n ess
Explo re Yo u r Ne w 2 0 12 Ch ic a g o Adventure
J
If money were not an issue for you , where exac tly wou ld yo u be spen ding you r free time while in Chicgo ?
ordan along with his supporting cast, built a dynasty as they won 72 games in the 1996 season. With six championships total throughout the nin-
ties, the Chicago Bulls made history. However, since those years, the Bulls have experienced a number of lows from early playoff exits, to not coming close to making the playoffs. The Bulls of today and the Bulls of the postdynasty years still live in the shadows and expectations of a previous team. That era will go down in history as possibly the greatest era of the game. Therefore, in order for the current Chicago Bulls team to get away from the dynasty shadow, they need to make a change. A change that is something new for the city of Chicago sports fans a change that will bring about a new evolution of todays basketball as well as new innovative looks for the entire Chicago Bulls organization. Are you ready for the new stampede?
S T A M P E DE C h i c ago A d v e n t u r e
COVER STORIES 6
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FOR THE LOVE OF WINNING For the first time, there is a hydrogen powered engine for
RUNNING WITH THE BULLS
series produced vehicles. The new MMW Hydrogen.
For the first time, there is a hydrogen powered engine for series produced vehicles. The new MMW Hydrogen.
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ILLINOIS UNDER FIRE However, since those years, the Bulls have experienced a number of lows from early playoff exits.
INNER CITY LIFE For the first time, there is a hydrogen powered engine for series produced vehicles. The new MMW Hydrogen.
FEATURES A 34
THE NEW SITES
REGULARS 70
40
MOVING FORWARD
SETTING A NEW STAND T ARD Bulls have experienced a number of lows from early playoff
For the first time, there is a hydrogen powered engine
exits, to not coming close to making the playoffs.
for series produced vehicles. The new MMW Hydrogen.
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HOME AWAY A For the first time, there is a hydrogen powered
For the first time, there is a hydrogen powered engine for series
engine for series produced vehicles. The new MMW
produced vehicles. The new MMW Hydrogen.
Hydrogen.
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CHAMPIONSHIP WINNINGS
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JOIN THE CHILDREN For the first time, there is a hydrogen powered
For the first time, there is a hydrogen powered engine for
engine for series produced vehicles. The new
series produced vehicles. The new MMW Hydrogen.
MMW Hydrogen.
course
instructor
NATURE OF IDENTITY
HUNTER WIMMER MICHAEL BELL
photography
project
title
category
TWO CHICAGO BULLS BRANDING
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course
instructor
NATURE OF IDENTITY
HUNTER WIMMER MICHAEL BELL
photography
WITH UNDER MOUNTING TENSIONS WITHIN THE CITY, DO YOU ACT OUT, OR DO YOU DO THE RIGHT THING?
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PROJECT THREE | SPIKE LEE’S COLORFUL TRUTH OBJECTIVE: Design a film festival after researching and selecting a prominent movie director. Find a common theme within that directors body of work and design the visual look for a festival to be held. Design a series of elements that are integrated. The elements for the festival included: a catalog, schedule, posters, advertisements, environmental signage, website, tickets, stationary, and DVD set. CONCEPT: The chosen movie director was Spike Lee. I chose Spike because I have an appreciation for the types of films he makes and his boldness to tackle issues that are controversial in nature. The goal was to research as much about Spike and develop a look and feel based on elements of his movies and brand. Additionally, I sought to create a design that could emulate how Spike Lee would make his own actual festival. The challenge was in creating a look that was celebratory of the film festival while still keeping within the underlying commonality of his films (racial tension).
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THREE COLORFUL TRUTH BRANDING
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course
instructor
INTEGRATED COMMUNICATIONS
HUNTER WIMMER MICHAEL BELL
photography
project
title
category
THREE COLORFUL TRUTH BRANDING
53 DESIGN INSPIRATION Spike Lee has has onw line of shoes made by the Jordan brand. Early in the process, this served as a point of inspiration design-wise for the font choices, patterns and textures.
course
instructor
INTEGRATED COMMUNICATIONS
HUNTER WIMMER MICHAEL BELL
photography
project
title
category
THREE COLORFUL TRUTH BRANDING
55
ADVERTISING Upon entering the film festival, all attendees would receive a perfect bound catalog book. Each catalog contains all festival information such as the schedule, messages from Spike Lee, and the list of actors that’ll be in attendance.
course
instructor
INTEGRATED COMMUNICATIONS
HUNTER WIMMER MICHAEL BELL
photography
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THREE COLORFUL TRUTH BRANDING
57
course
instructor
INTEGRATED COMMUNICATIONS
HUNTER WIMMER MICHAEL BELL
photography
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THREE COLORFUL TRUTH BRANDING
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LIMITED EDITION DVD SET This six dvd set was designed with the idea that it could not be found in your typical store. The set was designed and made exclusively as a collectors item for the Colorful Truth film festival.
course
instructor
INTEGRATED COMMUNICATIONS
HUNTER WIMMER MICHAEL BELL
photography
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THREE COLORFUL TRUTH BRANDING
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course
instructor
INTEGRATED COMMUNICATIONS
HUNTER WIMMER MICHAEL BELL
photography
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THREE COLORFUL TRUTH BRANDING
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course
instructor
INTEGRATED COMMUNICATIONS
HUNTER WIMMER MICHAEL BELL
photography
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title
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THREE COLORFUL TRUTH BRANDING
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THE TICKET Tickets to enter the festival were designed using the vernacular of city elements and here that is a train pass within a holder.
course
instructor
INTEGRATED COMMUNICATIONS
HUNTER WIMMER MICHAEL BELL
photography
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THREE COLORFUL TRUTH BRANDING
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course
instructor
INTEGRATED COMMUNICATIONS
HUNTER WIMMER MICHAEL BELL
photography
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THREE COLORFUL TRUTH BRANDING
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course
instructor
INTEGRATED COMMUNICATIONS
HUNTER WIMMER MICHAEL BELL
photography
project
THREE
title
COLORFUL TRUTH
category
BRANDING
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course
instructor
INTEGRATED COMMUNICATIONS
HUNTER WIMMER MICHAEL BELL
photography
project
THREE
title
COLORFUL TRUTH
category
BRANDING
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ENVIROMENTAL SIGNAGE With just about any event where there will be several people, it’s always helpful to have signage guiding you to where you want to go. The signage for the film fiestval was designed with the same character and feel.
course
instructor
INTEGRATED COMMUNICATIONS
HUNTER WIMMER MICHAEL BELL
photography
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THREE COLORFUL TRUTH BRANDING
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course
instructor
INTEGRATED COMMUNICATIONS
HUNTER WIMMER MICHAEL BELL
photography
TRADING LAW PAPERS FOR A CUTTING BOARD AND KNIFE. IT IS CRAZY FOR YOUR PASSION...OR JUST PLAIN CRAZY?
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PROJECT FOUR | LORENA GARCIA: REBRANDED OBJECTIVE: Research and select an already existing famous chef and design or redesign a line of grocery store packaging for that chef. The new line is aimed at young “foodies” between the ages of 25-35 that love to cook and do not mind spending extra money on the slightly higher end food items. CONCEPT: Lorena Garcia is a very sparky Latin chef that got her start in law school but eventually moved over to culinary school. I wanted to create a look that was representative of her personality and heritage which said, “bold, energetic, and artistic.” The design was also created to stand out on the shelf within the foods that are of a healthier quality.
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title
category
FOUR LORENA GARCIA PACKAGE BRANDING
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course
PACKAGING II
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
lorena garcia
LorenaGarcia
lorena garcia
lorena garcia
L G
orena
vladamir
lorena garcia
lorenagarcia
project
arcia
title
category
FOUR LORENA GARCIA PACKAGE BRANDING
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lorena garcia
lorena
LorenaGarcia lorena
lorena garcia
lorena
garcia
LorenaG arcia
lgď Œď ‡
lorena g a r c i a
lorena garcia lorena garcia
Lorena Garcia
LORENA
GARCIA
lorena lorena g a r c i a
lorena garcia
course
PACKAGING II
lorena garcia
lorena garcia
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
project
title
category
FOUR LORENA GARCIA PACKAGE BRANDING
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course
PACKAGING II
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
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FOUR LORENA GARCIA PACKAGE BRANDING
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course
PACKAGING II
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
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FOUR LORENA GARCIA PACKAGE BRANDING
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PACKAGING II
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photography
ALLEN GAOIRAN MICHAEL BELL
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FOUR LORENA GARCIA PACKAGE BRANDING
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PACKAGING II
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
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FOUR LORENA GARCIA PACKAGE BRANDING
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course
PACKAGING II
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
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FOUR LORENA GARCIA PACKAGE BRANDING
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course
PACKAGING II
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
TELLING ME THAT YOU DON’T RACIALLY STEREOTYPE, IS LIKE TELLING ME YOU DO NOT BREATHE AIR.
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PROJECT FIVE | DIRTY AMERICA OBJECTIVE: Select a topic within the realm of social, political, economic, historical and cultural contexts that is debatable from multiple perspectives and worthy of discussion. Design a series of collateral pieces which are representative of that topic and reflect the extensive research conducted. CONCEPT: In America, no matter what your race, we all tend to have biases and hold stereotypes about other races and cultures—some more than others. Dirty America is a brief study of Americans from various racial backgrounds and the lives they live from a racial perspective. The look of the project is intended to reflect the ugly realities of racism that have existed throughout American history as well as what still exists today. The design pieces included: a 152 page book, invitations, DVD set, and a “how to” booklet.
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FIVE DIRTY AMERICA BRANDING
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course
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photography
VISUAL COMMUNICATIONS PHIL HAMLET MICHAEL BELL
TEN DISCUSSIONS Part of this project entailed gathered a minimum of ten people all at the same time together in order to have a discussion about the selected topic. AT RIGHT: The event required an invitation for all attendees in the form of a vernacular that related to the subject to be discussed. AT LEFT: Bringing together several different people from different backgrounds proved to be very encouraging and educational to all as there were many view points and stories shared that enlightened some to the experiences of others.
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FIVE DIRTY AMERICA BRANDING
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course
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photography
VISUAL COMMUNICATIONS PHIL HAMLET MICHAEL BELL
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FIVE DIRTY AMERICA BRANDING
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course
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photography
VISUAL COMMUNICATIONS PHIL HAMLET MICHAEL BELL
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FIVE DIRTY AMERICA BRANDING
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VISUAL COMMUNICATIONS PHIL HAMLET MICHAEL BELL
AT LEFT: For the ten discussions, there was a How To guide which was designed in order to show someone else who wanted to have a group discussion on the topic of American racism just how to go about it. AT RIGHT: This is another deliverable which hypothecially gives individuals the opportunity to view and learn the stories of real American racism with a dvd set.
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FIVE DIRTY AMERICA BRANDING
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photography
VISUAL COMMUNICATIONS PHIL HAMLET MICHAEL BELL
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FIVE DIRTY AMERICA BRANDING
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photography
VISUAL COMMUNICATIONS PHIL HAMLET MICHAEL BELL
AAU GRADUATE SCHOOL—A PLACE WHERE NO PUNKS, WHIMPS, OR CRY BABIES ARE ALLOWED. BUT PLENTY OF CAFFEINE AND OPINIONS ARE APPRECIATED.
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PROJECT SIX | POETIC WEEKDAYS OBJECTIVE: Conduct extensive research, writing, and image gathering. The main source of material was my own environment or habitat. By documenting the things I typically see, hear, touch and smell, I’d use these as fuel to designing and writing a book. CONCEPT: My life as a full-time graduate student while living in San Francisco was everything but normal. Every day was just about the same whereas Mondays were no more important or dreaded than any other day of the week. It was all the same in terms of my journey’s to class, working from home, and even my “free time”. Poetic weekends is a non-chronological look at my life as it was in a typical week while designed and written in an abstract and poetic way.
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SIX POETIC WEEKDAYS TYPOGRAPHY
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course
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EXPERIMENTAL TYPE
JAY WILKINSON MICHAEL BELL
photography
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SIX POETIC WEEKDAYS TYPOGRAPHY
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EXPERIMENTAL TYPE
JAY WILKINSON MICHAEL BELL
photography
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SIX POETIC WEEKDAYS TYPOGRAPHY
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EXPERIMENTAL TYPE
JAY WILKINSON MICHAEL BELL
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SIX POETIC WEEKDAYS TYPOGRAPHY
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EXPERIMENTAL TYPE
JAY WILKINSON MICHAEL BELL
photography
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SIX POETIC WEEKDAYS TYPOGRAPHY
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course
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EXPERIMENTAL TYPE
JAY WILKINSON MICHAEL BELL
photography
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Someone once said, “wow Mike...you got a lot of friends” yeah, but most are there to play pretends 541 last I checkedor at least that’s what facebook told me. I got an addiction and can’t wait til it grows old and dies like yourspace did. My modern day replacements of Tonkas and g.i. joes—–like medication that takes me away from my design woes. An open invitation to tell others whats on my mindor a small window to look outside so I can see what’s going on 3 thousand miles away.And estimated log out of 3 thousand times a day. Do I have a.d.d. cause I’m not paying attention to leading or point sizes RGB, black & white, or maybe CMYK. Man I can’t wait til it’s the next day or even better, when its 12 days after the first day of May.
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SIX POETIC WEEKDAYS TYPOGRAPHY
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course
instructor
EXPERIMENTAL TYPE
JAY WILKINSON MICHAEL BELL
photography
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SIX POETIC WEEKDAYS TYPOGRAPHY
125
course
instructor
EXPERIMENTAL TYPE
JAY WILKINSON MICHAEL BELL
photography
THEY SAY THAT THE BIBLE IS THE BEST SELLER OF ALL TIME. PERHAPS ALSO WHY IT’S THE MOST HATED, DEBATED, AND CELEBRATED BOOK OF ALL TIME?
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PROJECT SEVEN | TRANSLATED SIGNS OBJECTIVE: Design a multi-chapter book based on the theme “survival�. Theme could be self interpreted in any way and use of any relevant text from external sources. The book had to be at least 100 pages and typographic in focus. CONCEPT: I chose to create a book that relates to the Bible and how, to Christians, it is their source of survival in life from a spiritual and practical perspective. The book uses various everyday situations, signs, and scenarios while providing scriptures and relevant quotes as a means to overcome. The book emphasizes this concept with a typographic visual solution and parallels the scriptures from both the Old and New Testaments.
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SEVEN TRANSLATED SIGNS TYPOGRAPHY
129
course
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TYPOGRAPHY III
JEREMY STOUT MICHAEL BELL
photography
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title
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SEVEN TRANSLATED SIGNS TYPOGRAPHY
131
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instructor
TYPOGRAPHY III
JEREMY STOUT MICHAEL BELL
photography
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SEVEN TRANSLATED SIGNS TYPOGRAPHY
133
course
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TYPOGRAPHY III
JEREMY STOUT MICHAEL BELL
photography
“Many people think that what’s written in the Bible has mostly to do with getting people into heaven—getting right with God, saving their
135
eternal souls. It does have to do with that, of course, but not mostly. It is equally concerned with survival on this earth—living well, living in robust sanity.�
project
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SEVEN TRANSLATED SIGNS TYPOGRAPHY
137
course
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TYPOGRAPHY III
JEREMY STOUT MICHAEL BELL
photography
project
title
category
SEVEN TRANSLATED SIGNS TYPOGRAPHY
139
course
instructor
TYPOGRAPHY III
JEREMY STOUT MICHAEL BELL
photography
project
title
category
SEVEN TRANSLATED SIGNS TYPOGRAPHY
141
course
instructor
TYPOGRAPHY III
JEREMY STOUT MICHAEL BELL
photography
“IN THE END WE WILL CONSERVE ONLY WHAT WE LOVE. WE LOVE ONLY WHAT WE UNDERSTAND. WE WILL UNDERSTAND ONLY WHAT WE ARE TAUGHT.” —Baba Dioum
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PROJECT EIGHT | PHILIPS’ HARMONY OBJECTIVE: To design or redesign a line of light bulb packaging, while creating secondary packaging to contain and protect the light bulbs on a store shelf and at home. The new line must consider the environment with packaging while targeting 30-55 year old individuals who are environmentally conscience. CONCEPT: I first looked to develop a name for the new line that was geared towards what the new product line was about. I then wanted to have a look and feel that was consistent with the already existing Philips brand. The end result needed to be a clean and refreshing look that said integrity. The bulbs which are at 40, 60, and 100 watts are individually designed and represent the three natural earth elements abstractly with earth, wind, and water.
project
title
category
EIGHT PHILIPS: HARMONY PACKAGE BRANDING
145
course
PACKAGING II
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
147
project
title
category
EIGHT PHILIPS: HARMONY PACKAGE BRANDING
149
course
PACKAGING II
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
project
title
category
EIGHT PHILIPS: HARMONY PACKAGE BRANDING
151
course
PACKAGING II
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
project
title
category
EIGHT PHILIPS: HARMONY PACKAGE BRANDING
153
course
PACKAGING II
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
project
title
category
EIGHT PHILIPS: HARMONY PACKAGE BRANDING
155
course
PACKAGING II
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
157
“TO LOVE THE PROCESS IS TO LOVE DESIGN” C. Michael Bell
THEY SAY THAT DIVERSITY IS WHAT MAKES THE WORLD GO AROUND. PERHAPS...BUT NOT IN THE GRAPHIC DESIGN FIELD. WHAT IS THAT?
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PROJECT NINE | MFA THESIS: PUSH OBJECTIVE: To fully investigate a particular topic. The materials and concept are intended to make a contribution to the graphic design community as a whole while conveying a specific message. The entire project is also meant to display the mastery of design skills acquired throughout the MFA program. CONCEPT: As a minority designer, I found it interesting to learn that the total graphic design field is currently 86% White. There are many contributing factors to why that is, but the main one being that most people are not sure what graphic design as a profession really is. PUSH is a project aimed at creating awareness to what the profession of graphic design is and the potential benefits of a career within. PUSH is also targeted at minority teens which would in turn help increase the number of minorities within the field and bring a more diverse representation of cultures and ideas.
project
title
category
NINE PUSH MULTIPLE
161
course
MFA THESIS
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
IF GRAPHIC DESIGN IS SO PREVALENT, WHY IS TODAY’S GRAPHIC DESIGN FIELD 86% WHITE & 14% MINORITY?
project
title
category
NINE PUSH MULTIPLE
163
Since GRAPHIC DESIGN is so abundant, it’s only a wonder why in America, a country that’s composed of immigrants from all stretches of the globe, it’s a career field that’s predominantly White. Today’s graphic design field is 86% White and 14% minority. That 14% encompasses all other races— Asians (6%), Blacks (2%), Hispanic/Latino (4%), and Mixed/Other races (2%). These numbers are particularly alarming because it is vastly different than the race percentages of other occupations.
push is an arts program aimed at building the numbers of minorities in the graphic design field. The current problem is a lack of awareness as to what graphic design is and the stereotype of it not being a reputable career financially due to its close relation to the art field. The target of this project that is aimed at two different audiences. One audience is kids and teenagers at the middle and high school level in areas where minority numbers are high. My second audience is the parents of that same group and also the general public which may not know or understand what graphic design is and may be misinformed as to the potential benefits and many different options within the field.
course
MFA THESIS
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
! increasing diversity in design.
project
increasing diversity in design.
title
category
NINE PUSH MULTIPLE
165
THE PROCESS The development of the PUSH logo came through a series of explorations in what the program would be about and who the target audience would be. Originally the name was Urban Push, but that was shortened once it was decided that the program would not be limited to urban youth.
push increasing diversity in design.
increasing diversity in design.
increasing diversity in design.
course
MFA THESIS
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
“DIVERSITY IS CRITICAL IF THE DESIGN PROFESSION WANTS TO REMAIN RELEVANT TO BUSINESS AND SOCIETY.” —Bill Grant former AIGA president
project
title
category
NINE PUSH MULTIPLE
167
course
MFA THESIS
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
169 GOOD DESIGN EXAMPLES: For many teens who may be visual, it may serve equally as important to show great design as it is to verbally talk about it.
project
title
category
NINE PUSH MULTIPLE
171
course
MFA THESIS
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
ACCORDING TO THE 2010 2000CENSUS, CENSUS,BY BY 2025 WHAT ARE CURRENTLY CONSIDERED MINORITY POPULATIONS ARE PREDICTED TO BE 40% OF THE U.S. POPULATION. BY 2050, MORE THAN HALF OF AMERICANS ARE EXPECTED TO BE MEMBERS OF CURRENT MINORITIES. IN CONTRAST, A RECENT SURVEY OF AIGA MEMBERS FINDS THAT OF GRAPHIC DESIGNERS WHO RESPONDED, 2% ARE BLACK, 4 % HISPANIC/LATINO, 6% ASIAN/PACIFIC ISLANDER AND 2% OTHER. THE DESIGN PROFESSION IS STILL OVERWHELMINGLY HOMOGENEOUS IN ITS RACIAL COMPOSITION.
project
title
category
NINE PUSH MULTIPLE
173
course
MFA THESIS
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
project
title
category
NINE PUSH MULTIPLE
175
course
MFA THESIS
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
project
title
category
NINE PUSH MULTIPLE
177
course
MFA THESIS
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
BACK
project
title
category
NINE PUSH MULTIPLE
179
FRONT
course
MFA THESIS
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
project
title
category
NINE PUSH MULTIPLE
181
course
MFA THESIS
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
FACEBOOK Today, one of the quickest ways to get a message out to the world and those “friends” closest to use is through facebook. Facebook took a while to catch on to younger teens as it was originally geared towards college students only. However, with its expansion, it’s only fitting to tap into how teens are getting their information. Social media is a huge vehicle to spreading the word of what graphic design is and share is connections to other graphic design facebook pages for youth to tap into.
project
title
category
NINE PUSH MULTIPLE
183
THE DOCUMENTARY With quickly advancing technology, PUSH has to have multiple avenues in which its message is delivered to its target audience. Many youth today has access to several different kinds of media and are not just limited to the home computer internet connection. MakeYourIdeasReal.org is the host site for viewing the documentary not only gives viewers a current glimpse at what young teens views are about graphic design, but also helps those same teens relate with current designers who are minorities within the field.
course
MFA THESIS
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
“HI. MY NAME IS , AND I’M A GRAPHIC DESIGNER.” FRANCES LIDDELL MFA GRAPHIC DESIGNER
THE DOCUMENTARY This video which is housed on the website serves the purpose of further defining what graphic design is. It provides a perspective from real world minority designers. The designers within answer a number of questions about design such as how they got their start, what design is, and what are some of the things that inspire their work. The video also includes takes from some interviewed teens on the top as well.
DONALD KOIDE MFA GRAPHIC DESIGNER
MICHAEL BELL GRAPHIC DESIGNER & PROJECT CREATOR
project
title
category
NINE PUSH MULTIPLE
185
BRIAN SINGER DESIGNER & OWNER OF ALTITUDE
KIRSTEN RITSCHEL GRAPHIC DESIGNER WITH GOODBY SILVERSTEIN & PARTNERS
course
MFA THESIS
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
January February March April May June July August September October November December
project
title
category
NINE PUSH MULTIPLE
-
Park Kum-Jun Emory Douglas Qian Qian Byung Hak-ahn Alex Trochut Kiko Farkus Kashiwa Sato Alexandro Posada Juan Pablo Cambariere Oded Ezer Educardo Recife Joyce Yu
187
THE CALENDAR The calendar is a deliverable aimed at getting teens a look at minority designers that may be like themselves that are making some type of impact of the design field. The calendar feature information about the designer and a sample of their work to serve as inspiration.
course
MFA THESIS
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
project
NINE
title
category
PUSH MULTIPLE
189 THE BROCHURE The calendar is a deliverable aimed at getting teens a look at minority designers that may be like themselves that are making some type of impact of the design field. The calendar feature information about the designer and a sample of their work to serve as inspiration.
course
MFA THESIS
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
there’s an app for that!
In this new digital age, many young teens have smart phones. As technology improves and the cost for one decreases, there will be even more teens that own one. So why not give them something more constructive to do with it other than text there friends. The Inspiration Saver allows teens to use their smart phone as an easy way to record the things that they encounter on a daily basis that can serve as inspiration. It also allows teens to capture those design ideas when pen and paper are not readily available. With the camera feature, teens can take photos of design or anything inspirational that they encounter with a quick push of a button. Sure their phone is already equipped with a camera, but the Inspiration Saver makes the managing, archiving, and sending of the captures much quicker and easier. Not having a pen handy to sketch out that idea can be annoying, especially when the idea can be forgotten. With this same app, teens have the opportunity to pull out their smart phone and sketch out their ideas with their finger on the touch screen. Then, just like with regular photos, they can later transfer those sketches to their home computer. (Also available on Droid and HTC phones)
project
title
category
NINE PUSH MULTIPLE
191
course
MFA THESIS
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
cyan 4 color - cmyk0 magenta 0 yellow 0 black 60 cyan magenta yellow black
silver
black
cyan magenta yellow black cyan magenta yellow black
red
red green blue
magenta yellow black
18 100 cyan magenta 100 yellow 2black cyan
white
blood red
cyan magenta yellow black
red green blue
0cyan magenta 0yellow 0black 100 cyan
0magenta 0yellow black 0cyan 0magenta yellow black
32 100 100 39
pms
0 0 0 60
silver
pms
0 0 0 100
black
pms
18 100 100 2
red
pms
0 0 0 0
white
pms
black
red
white
32 100 100 39
blood red
blood red
red green blue
128 130 132
black
red green blue
35 31 32
red
130 red green 132 blue
185 32 37
white
red 35 green blue 31
255 255 255
blood red
red green blue
105 12 13
418
pms
pms 185
185
000
black
cyan magenta yellow black
0 0 0 100
red
cyan magenta yellow black
18 100 100 2
white
cyan magenta yellow black
0 0 0 0
blood red
cyan magenta yellow black
32 100 100 39
spot color
silver
red green blue
128 130 132
black
red green blue
35 31 32
red
red green blue
185 32 37
white
red green blue
255 255 255
blood red
red green blue
105 12 13
000
1815
pms
0 0 0 60
302
302
pms pms
418
cyan magenta yellow black
1815
128
32
185 32 37
red green blue
255 255 255
red green blue
105 12 13
silver
silver
red green blue
web colors
silver
project
title
category
NINE PUSH MULTIPLE
193
PUSH Typeface Standards
BLACK JACK
Logo Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Bank Gothic Md BT
Uniform Number Typeface
1234567890 24 13 32 Gotham
Secondary Typeface and non-uniform numbers
A BC D E FGHIJK LM N OPQR ST U VWXYZ ab cd e fg hi j kl mno p q r stuvwxyz 1 2 3 4 5 67890 Eurostile Bold Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Eurostile Bold Extend ed Two
AB C DE FG H IJ K LMNOPQRS TU VWXYZ abcdefghijklmnopqrstuvwxyz
12345 67890
course
MFA THESIS
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
project
title
category
NINE PUSH MULTIPLE
195
course
MFA THESIS
instructor
photography
ALLEN GAOIRAN MICHAEL BELL
197
THANKS! TO: Jesus Christ, for without Him, I probably wouldn’t care about graphic design...or much else. My mom, who told me what an artist does when I was four and for introducing me to the tools for creativity. My grandmother...because school is not free. My wife, who supported me and understood what it took for me to get it done. My most admired instructors who pushed for better: Michael Kilgore, Phil Hamlett, Jeremy Stout, Allen Gaoiran, Jennifer Sterling, Jay Wilkinson, and Hunter Wimmer. And also Mary Scott who was a big influence on me attending the Academy of Art. My most helpful and inspiring collegues and classmates: Donald Koide, Jenny Pan, Werm Goh, Mike Moss, Gracy Leal and Brandon Loper.
WHY GRAPHIC DESIGN?
199
From a very young age, I enjoyed drawing, arts & crafts, and just being creative with whatever toys, gadets, or materials I had. From as far back as I can remember, I used to draw logos by putting together various letters with scribbles and doodles. Back then, it was just letters and I had no clue that it was actually a career path within graphic design. Or at least, I had yet to make that connection. I went college with every intention of being the best architect that ever lived (after my NBA dreams died). My beginning pursuits of architecture during undergrad were okay until I encountered physics. We didn’t get along too well, thus ended my pursuit of architectural happiness. So, I then found myself in my academic advisers office stressed out and looking for a new major. After taking a look at some of the architectural drawings I had in hand, he recommended graphic design. Intially I had no clue what that really was and still wasn’t all that sure after leaving his office that day. By the end of that following semester, I was not only sure what graphic design was, I was also confident in it being the career path direction that I wanted to take. Years later, I still enjoy what I do. I often find myself asking the question of “do I really get paid for this?” And the answer has yet to change. I am an individual with a unique path that has developed me into the designer I am today. Some good stories, and some bad...but all mingled together to create me. And now this has been my opportunity to show you pieces of my work which have been influenced and inspired by so many things. Experiences that have provoked me to speak. Thank you for viewing.
Š 2012 by Michael Bell
within work: C.Michael Bell, istock.com,
liquidlibrary.com, ablestock.com,
Master Portfolio
flickr.com, google images
Instructor: Jeremy Stout
paper: pages; Matte finish presentation paper; printer: Blurb
All rights reserved by the artist. No part of this work may be reproduced in any form by any means, elec-
designer contact:
tronic or mechanical, including photocopying or recording,or
cmikebell@gmail.com
by any information storage or retrieval system, without
301.213.6918
permission in writing from the designer. Attributes fonts : Gotham photography: of work: C. Michael Bell
201