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The Search Media Kit
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124 Bragg Ave, Auburn, AL 36830 Phone:(334) 239-0179 Fax:(334) 239-4240 Dear Shop/Park Manager The Search is on for new talent in wakeboarding and kayaking. This spring marks the launch of The Search, a contest sponsored by Shred Ready to find undiscovered riders/paddlers. The Search will begin on May 5, 2011and is open to people between the ages of 13 and 23. Contestants can enter by uploading a video of themselves showing off their wakeboading/kayaking skills, that meets the rules for eligibility, to Vimeo or Youtube. Once their video is uploaded they must email a link with their video along with their name, contact info, and the location their video was filmed, to contest@shredready.com. Rules and legal information can be found by visiting shredready.com and clicking on The Search link or visiting Shred Ready on Facebook. The Search contest is not only a great way to discover new talent, but also a way to gain exposure for your shop. You can help us by putting The Search notecards included in the media kit on the counter of your shop, on bulletin boards or anywhere people can see them.We also encourage you and your staff to be on the lookout for new talent and to encourage them to participate in The Search contest. In recognizing weekly, monthly and grand prize winners we will also recognize the shop, or park where the talent was found. Sincerely
Page 3of 7 The Team at Shred Ready
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FOR IMMEDIATE RELEASE May 5, 2011
Contact: Sarah Giffard pr@shredready.com 124 Bragg Ave. Auburn, AL 36830 Phone:(334) 239-0179 Fax:(334) 239-4240
SHRED READY TO LAUNCH THE SEARCH SPONSORSHIP CONTEST Contestants will compete to become a sponsor member of the Shred Ready team.
AUBURN, Ala. --Shred Ready is pleased to announce the start of “The Search,� an online video and social media contest to discover up-and-coming talent in wakeboarding and kayaking. Contestants will submit videos of themselves wakeboarding or kayaking and compete against others for the opportunity to become a sponsored member of the Shred Ready team. The search will begin on May 5, 2011and is open to people between the ages of 13 and 23 years of age. Contestants can enter by uploading a video showing off their wakeboading/kayaking skills, that meets the rules for eligibility, to Vimeo or Youtube. Once their video is uploaded they must email a link with their video along with their name, contact info, and the location their video was filmed, to contest@shredready.com. Rules and legal information can be found by visiting shredready.com and clicking on The Search link or visiting Shred Ready on Facebook. Shred Ready, Inc is an independent manufacturer and helmet design company located in Auburn, Alabama. Founded in 1997 in a spare bedroom and garage it has since grown to worldwide
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Page 5of 7 distribution. Shred Ready has been at the forefront of water sport helmet design with such features as; brims on helmets, the HOG 1.0, 2.0 and HOT occipital locks, individualized custom graphics, and the first US helmet to receive CE 1385 certification. Self made and self paid, Shred Ready continues its dedication to local, regional, national, and international events and athletes. Shred Ready manufactures a mix of injected molded and carbon/Kevlar composite helmets for water sports as well as lifestyle apparel. -###-
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Contact: Sarah Giffard pr@shredready.com 124 Bragg Ave. Auburn, AL 36830 Phone:(334) 239-0179 Fax:(334) 239-4240
THE SEARCH CONTEST FACT SHEET •
The Search is a contest, sponsored by Shred Ready, to find undiscovered talent in wakeboarding and kayaking.
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The search will begin on May 5, 2011 and will conclude 12/31/201. The contest is open to contestants who are between the ages of 13 and 23 years old.
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Contestants compete for various prizes including t-shirts, helmets and an opportunity become a sponsored member of either the Shred Ready Wakeboard or Kayak team.
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Contestants can enter by uploading a video of themselves showing off their wakeboading/kayaking skills, that meets the rules for eligibility, to Vimeo or Youtube. ◦ Once their video is uploaded they must email a link with their video along with their name, contact info, and the location their video was filmed, to contest@shredready.com
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For a contestants video to be eligible it must meet 4 requirements. 1. The rider/paddler must hold amateur status in their chosen sport. 2. The rider/paddler in the video must be wearing a helmet. 3. The rider/paddler must have the Shred Ready logo visible on themselves or their equiement OR be wearing a Shred Ready helmet or article of clothing. 4. The video must be 30 and 120 seconds in length.
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Prizes will be awarded at three different levels. ◦ Weekly winners receive a Shred Ready t-shirt and compete against other weekly winners for a monthly prize ◦ Monthly winners win a custom helmet (excluding Black Gold models) and compete against other monthly winners for the grand prize ◦ At the end of the year monthly winners compete against each other for the grand prize of a sponsorship with Shred Ready
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For more information please visit shredready.com and click on “The Search” tab or email pr@shredready -###-