UX Intro

Page 1

UX Intro


Vasil Yordanov

Svetlin Nikolaev

Principle UX Designer, Progress

Sr. Manager UX, Progress

@yordanov

@svetlinnikolaev


What your relatives actually think when you say “UX Designer�


Tech Support


Starving Artist


Fine Artist


Volunteer Freelancer


Mistaken Developer


Silicon Valley Hotshot


Almost, but not quite





A solution in the form of a process or tool, that helps us achieve a goal or solve a problem in a particular moment.




Art

Design Science


Source: books.google.com/ngrams/


Industrial Era


Users have problems and needs.


Static Design


Services Era


The User is the problem.



Dynamic Design


What is UX?




Customers don’t often get invited to meetings, so don’t be afraid to speak up on their behalf


UX Designers are part of the full product design process



Do the users need the product you are making?



Do they want it enough to pay for it or spend their time looking for it and learning to use it?



Are you missing a key feature they will need?



Are you spending time building features they will never use?



How should the content be organized so that users can easily find it?



Will users find your app or product easy to use?



What should the visual tone of the product be?



How do users feel when you see your product?

Do they trust it?



Is the product visually appealing and does it spark joy?



Is the visual design usable and acceptable?




Level 1: Functional Does it work?

Characteristics: •

No bugs, errors and outages

Uses current technology

It has purpose, someone has a need for it

Includes all key features

Passes basic accessibility


Level 2: Reliable Is it available and accurate?

Characteristics: •

Doesn’t have performance and availability issues

Content is current and accurate

Data is clean and readable


Level 3: Usable Can it be used without difficulties?

Characteristics: •

Users don’t get lost and confused

Users can easily find the content they are interested in

The product doesn’t rely on constant help messages or long instruction manuals

It has a short learning curve

Users don’t rely on hacks or workarounds to use it


Level 4: Convenient Does it fit in my life the way I want?

Characteristics: •

Users want to use it

Users actively find situations and reasons to use it more

Users recommend, up vote and rate it


Level 5: Pleasurable Is it enjoyable experience that’s worth sharing?

Characteristics: •

Users invest themselves into it

Users promote, share and evangelize it

It becomes a part of the user’s regular routine


Level 6: Meaningful Does it have a personal or social significance?

Characteristics: •

Users love it

•

It brings meaning in their life




stefankanchev.com


Най-голямата трудност за твореца е сред огромния изходен материал да се намери онази неповторимост, чрез която с минимални средства да се даде възможно най-много информация. Стефан Кънчев




Ideally, beauty and utility are mutually generative. Paul Rand




Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design. Dieter Rams


Good Design: • • • • • • • • • •

Innovative Makes a product useful Aesthetic Makes a Product Understandable Unobtrusive Honest Long-lasting Thorough, down to the last detail Environmentally friendly As little design as possible



Common pitfalls of a UX designer



Not Optimized for Mobile


Avoiding White Space


Too Many Effects


Asking too Much of your Users


Using too Much Color


Not Conducting Usability Testing


“Testing one user early in the project is better than testing 50 near the end� Steve Krug

Steve Krug is an information architect and user experience professional. He is best known for his book Don't Make Me Think about human-computer interaction and usability.


User Journey


How not to be bitten by a mosquito?



Thank you!

Vassil Yordanov

Svetlin Nikolaev

@yordanov

@svetlinnikolaev


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