Michael Van Clarke Product 3MI Brochure

Page 1

LONGER STRONGER YOUNGER SEX Y HAIR


Naturally rebuilds every strand for longer stronger younger looking hair


The new system for better than ever hair 3’’’ more inches has been developed to keep hair healthier and stronger during its lifetime, enabling it to grow longer and more lustrous.


Michael Van Clarke is one of London’s leading hairdressing experts, with over 30 years’ experience at the cutting edge. He has travelled the world looking after the most discerning clients, including nine Royal families, political leaders, models, rock stars and A-list film celebrities. He has worked with leading international designers for their catwalk shows, worked in photographic studios for the top magazines – getting his first Vogue editorial spread at just 19 – and established his own unique signature systems to get the very best from hair.

The most professional salon in London VOGUE MAGAZINE

His Diamond Dry Cut™ is the premiere method for cutting hair and is exclusive to the Michael Van Clarke salon. Cutting the hair clean and dry allows Michael to work with the hair’s natural movement and texture, interpreted with face shapes and features, to create brilliant styles with an unrivalled level of precision and balance. This method is taught in his London Salon Academy along with an exceptional training programme which has won multiple industry awards. His articles and photographic work are regularly published in the major fashion magazines, industry journals and national newspapers. The Michael Van Clarke salon holds a record number of British Hairdressing Business Awards including ‘UK Salon of the Year’.



Most people have healthy hair at the roots but can’t grow healthy hair to the length they want. Modern lifestyles; heat styling, colouring, sun, sea – all damage and age the hair shaft. This wonder treatment with a unique cashmere protein and amino acid blend, slows the ageing process and helps your hair to grow longer faster.

The 3’’ more inches system was created through years of research and testing in the most demanding professional environments



Here’s the Science


Hair is a complex structure of 97% proteins and 3% water. If the natural moisture level declines below its 3% norm, the hair becomes less flexible and more liable to damage. Once hair grows out of the scalp it is no longer part of the living tissue and so cannot repair itself. From here it starts to suffer the wear and tear of everyday living – UV light, aggressive heat styling, poor quality products, seawater, chlorine, hair colourants and other chemical processes. These cause damage to the surface and interior. As the molecular bonds start to break down, the structure begins to leach away. The more protein bonds that are lost, the less able the hair is to hold moisture, and the more brittle it becomes. This accelerates the loss of protein molecules and so the degenerative cycle speeds up. The cuticle lifts away making the hair feel rough, dull and difficult to comb. Hair continues to age rapidly.

Healthy Hair

Damaged Hair

Wrecked Hair (split end)


How hair ages The hair shaft at the roots is at its fullest and most supple. As hair loses moisture the internal structure breaks down and the hair shaft shrinks. The surface cuticle lifts making the hair feel rougher and appear dull.


Root area

Mid lengths

Mid lengths

Ends

Ends

Less moisture, more porous Less colour intensity Colour fades quickly Brittle and unresponsive More prone to breakage and splitting

Root area

Normal moisture balance and porosity Flexible and responsive, vibrant colour and shine


The 3’’’ more inches system slows down the ageing process so you keep more of your own hair for longer. How the 3’’’ more inches system works This unique complex of naturally derived cashmere proteins in a blend of select conditioning agents penetrates deep into the hair shaft; repairing broken bonds and helping to protect the hair from further disintegration. The natural amino acids in the cashmere proteins closely match the molecular structure of human hair so fit better in the gaps and hold longer. A stitch in time saves nine. After shampooing, 3’’’ more inches Conditioner provides a further protective seal on the surface. Following the 3’’’ more inches system slows down the ageing process so your hair stays healthier and grows longer before it dries out. It will be easier to manage, more vibrant looking, and hold its colour for longer, giving you more inches of youthful, silky, supple, sexy, healthy hair.


LESS SHRINKAGE I LESS BREAKAGE I LESS SPLITTING I LESS COLOUR FADE


products Pre-wash Treatment 500ml/16.9fl.oz ÂŁ29.00 This wonder treatment helps slow the thinning of hair as it ages. Helps hair grow longer faster by penetrating deep into the hair shaft, repairing broken bonds and helping protect hair from further disintegration. Combats hot styling, sun, sea and modern living to leave hair sleek and manageable.


Shampoo 250ml/8.5fl.oz ÂŁ17.00 This luxury professional shampoo with naturally derived cashmere proteins and gentle cleansing agents feeds as it cleans to keep your hair supple, shiny and soft.

Conditioner 250ml/8.5fl.oz ÂŁ17.00 Smooths, protects and reconditions hair leaving it feeling its natural best. This luxury professional conditioner gives the vital protective seal to every strand.


products Safety Combs ÂŁ14.50 & ÂŁ10.50 These vulcanised rubber combs are handmade by artisans through more than 30 production stages. Saw-cut from one piece and then hand polished to eliminate imperfections, they gently glide over the cuticles avoiding the splitting and tearing that cheaper moulded plastic combs can cause. This helps your hair stay healthier and grow longer.


1 Litre/33.81fl.oz bottles ÂŁ49.50 Pre-wash Treatment, Shampoo and Conditioner.


products


Salon and session stylist favourites Volumising Mousse 200ml/6.76fl.oz £12.50 Smooths coarse hair and thickens fine hair giving brilliant control and finish to all hair types. No brittle or sticky after effects. Unique blend of cashmere proteins and plant extracts help protect hair from heat styling. Holding Spray 150ml/5.07fl.oz £12.50 Fine hairspray gives flexible hold and brushes out for reworking. Unique blend of cashmere proteins and plant extracts contribute to the protective qualities of t he rest of the range.

Thicken & Shine Finishing Feed 40ml/1.3fl.oz £24.50 Just a tiny amount of this wonder balm eliminates frays, strays and fly-aways by sealing, conditioning and protecting your hair to reduce moisture loss. Regenerative cashmere amino acids and restorative olive oil encourage strength and flexibility to keep your hair supple, soft and shiny all day. Thickening Blow-dry Spray 100ml/3.38fl.oz £17.50 This brilliant thickening spray makes hair feel twice as thick, yet supple and natural. Cashmere proteins and plant extracts infuse the hair with strength and flexibility. Hair & Nails Nutritional Supplement 90 Capsules £24.50 A comprehensive combination of nutrients that support the maintenance of healthy hair and nails. Including zinc, iron, calcium, L-Lysine, pantothenic acid, and horsetail – a natural form of silica which forms part o f all connective tissue.


products

The 3’’’ more inches range of professional brushes all feature natural wood handles and super smooth, perfectly spaced bristles. Aligned with the philosophy of the 3’’’ more inches hair care regime, they minimise damage caused to hair and support natural growth. A unique design ensures minimal stress on the hair shaft so hair stays naturally healthier, thicker, and longer.


Large Vented Grooming Brush £24.50 This high performance hair brush is ideal for blow-drying. The cushioned base helps to reduce stress on the hair shaft, encouraging growth and healthy hair. Smooth, well-spaced ballpoint pins gently massage the scalp to improve blood circulation and glide effortlessly across the cuticle to smooth and detangle without ripping or tearing. Small Vented Grooming Brush £19.50 This smaller version of the Vented Grooming Brush is perfect for portability and for those with lighter, thinner hair. Just like the larger brush, it is vented to avoid damage from overheating when blow-drying.

Round Styling Brush £39.50 Hand-made by French artisans for a truly professional touch, this professional styling brush prevents damage to the hair whilst eliminating tangles. Smooth double-layer bristles glide effortlessly across the hair cuticle for perfect and luxurious salon styling. Large Paddle Brush £29.50 Ideal for longer hair styles, this brush has a combination of short and tall bristles in a soft cushioned base to detangle the hair without tugging or pulling and results in an extra-smooth finish. Ballpoint pin bristles gently massage the scalp to improve circulation and to promote healthy hair regrowth.


products Travel Pack £24.50 The 3’’’ more inches Travel Pack is ideal for those who travel often. The pack comes in a stylish clear bag perfect for hassle free flying and includes a Pre-wash Treatment, Shampoo and Conditioner.


Travel Tube Pre-wash Treatment 100ml/3.5fl.oz £9.00

Travel Tube Shampoo 75ml/2.6fl.oz £8.00

Travel Tube Conditioner 75ml/2.6fl.oz £8.00

3’’’ more inches Pre-wash Treatment, Shampoo and Conditioner are available in handy travel tubes. The ideal size for hand luggage, your gym bag or when on the go.

Life Saver Spray 500ml/16.9fl.oz £19.50 Enjoy superior colour-fade defence and protection from sun or sea damage with this unique formula that nourishes and protects to slow the ageing process. Naturally derived ingredients condition deeply to repair broken bonds, keeping your hair young and supple. This luxurious styling treatment will smooth even the frizziest of hair, giving you surf babe looks or natural waves.


Ten top anti-ageing tips for younger, sexier hair Healthier hair is often a lifestyle choice. If you are generally fit, a non-smoker, have a good balanced diet, etc. you are not going to get better hair than that coming out of your scalp. How quickly this hair dries out and disintegrates is very much down to you. When all put together, better habits across a range of hair care areas will make a massive difference in slowing the ageing process. You can have your hair dry out and split after 5” of growth, or 7”, 8”, 9”, 10”… it’s your choice, and you don’t have to live like a nun. Opposite are a few tips to get started on.

Many women think it is socially unacceptable to have long hair past 40. Like many social observations, this one is out of date. It was always about condition, not length. In the old days before good conditioners, great colouring, skilful cutting and styling, etc. long, dry, frizzy white hair made a woman look old and tired. Today we have the skill and technology – 60 really is the new 40.


1. Throw away your dryer nozzle Your nozzle unnecessarily concentrates heat and can lead to excessive damage. Keep a one inch gap between your hair and the end of the dryer. 2. Always use conditioner Shampoos lift the surface cuticle to clean, conditioners reseal the cuticle for protection, shine, and comb-ability. 3. Use a professional saw-cut comb Moulded plastic combs can often have imperfections on the teeth that can lacerate t he surface cuticle, ageing the hair prematurely. 3 ’’’ more inches professional combs are saw-cut from one piece then hand polished by artisans. 4. Use a deep treatment at least once a week 3’’’ more inches Pre-wash Treatment with its unique cashmere protein complex, is the quickest and the best for restoring suppleness, reducing breakage and maintaining the vibrancy of colours. Just 60 seconds of your time to apply. 5. Trim ends regularly Every 3-8 weeks depending on length and style. As the ends decay and disintegrate they look tired and unattractive; also any splitting can travel up the hair shaft if not caught in time.

6. Do not use a brush to take out knots on wet hair When hair is wet use a wide tooth comb t o gently ease out knots from the ends first, working up to the roots. Don’t believe the myth of brushing hair 100 times before bedtime. Once it’s brushed, further friction just wears it out quicker. 7. Always protect your hair in the sun Hats or scarves are best, protective treatments come second. The UV rays of the sun break down the molecular structure of hair, which unlike skin doesn’t recover its appearance within a few weeks. Long hair can take years to renew. 8. Colour your hair professionally Choose a colourist that cares about condition and quality, and is up to date. Modern tints are much gentler on the hair. 9. Choose a good stylist The right haircut well executed can save you 95% of the time you may be spending over styling your hair. 10. Use a little light wax or moisturising cream on dry ends This will protect and keep the hair looking and feeling healthier. Try 3’’’ more inches Thicken and Shine Finishing Feed.


Must have product! 3’’’ more inches has totally changed the quality of my hair. The Trusted Beauty Guide

It’s the best! #swishyswish Metro

Best beauty product on the market. The Pre-wash Treatment is my favourite beauty product by far! It really does work wonders! Blogger

Dramatic improvement. My hair has been transformed since using 3’’’ more inches. It does a great job preventing breakage, allowing my hair to become longer and thicker. Fashion Monitor

Amazing shine! 3’’’ more inches is perfect for brides who want to get their hair back to its best condition. My hair had more volume, without heaviness. Plus it gave amazing shine. 10 out of 10! Cosmo Bride

A whole new ball game in beauty. Since I started using it I’ve noticed a big decrease in the number of hair fall, fewer strands get tangled in my brush and my hair is more manageable, shinier and healthier looking. Blogger

Instant transformation. After a month of using only the 3’’’ more inches range I found that the condition of my hair since my last cut has been preserved almost perfectly. My hair looks and feels amazing. It really is the best hair care range out there. Blogger

Overnight success. After using the products, I woke up to a head of silky and smooth hair! It looks a lot shinier too. Stella Magazine

Love it! With over-bleaching and styling, my hair has looked in better shape. After only a couple of times using the Shampoo and Conditioner, my hair feels stronger and healthier than it has in ages. I’d recommend to anyone wanting to DIY their hair back to its happy self. The Notebook (Sunday Mirror)



An award winning history Michael apprenticed with London’s top stylists, back in the hairdressing heyday of the Glam Rock 1970s, before establishing his own business in the über-cool Marylebone district. The salon team of 40 brings together London’s best hairdressers. They conduct shows and seminars around the world and look after a very strong international clientele – hundreds of whom have been loyal for more than 20 years. They also cut hair dry with their signature system for premium personalised hair care, the Diamond Dry Cut™. This focus on excellence means they now hold the record for the most HJ British Hairdressing Business Awards the industry Oscars, including Best UK Salon.


16 British Hairdressing Business Awards in the last 5 years... a record. And from 42 nominations. That’s more than any other salon... ever!




www.3moreinches.com

www.vanclarke.com


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.