Forever 21 Brand Book by skinnyaries

FA S H I ON IS F OR EV E RYO N E .

00 | CONTENT

S I G N AG E SP E C IF IC ATIO NS

FOREVER21: BRAND BOOK

SOURCE 1: MANREPELLER

01 | INTRODUCTION

FOREVER21: BRAND BOOK

02 | BRAND BACKGROUND

FOREVER21: BRAND BOOK SOURCE 2: WALLPAPERSAFARI

SOURCE 3: NOTJESSFASHION

03 | CUSTOMER PROFILE

FOREVER21: BRAND BOOK SOURCE 4: DEPOP

SOURCE 5: GALORE

04 | TONE OF VOICE

FOREVER21: BRAND BOOK

14CM

0.9CM

2.3CM

0.9CM

1.4CM

11.5CM

0.9CM

1.4CM

0.9CM

1.4CM

05 | LOGO

SOURCE 6: MYSTALK

SOURCE 7: DANA PATTI

FOREVER21: BRAND BOOK

05 | LOGO

SOURCE 8: MYSTALK

FOREVER21: BRAND BOOK

0 6 | C O L O U R PA L E T T E

FOREVER21: BRAND BOOK SOURCE 9: DANA PATTI

SOURCE 10: TWITTER

07 | TYPEFACE

FOREVER21: BRAND BOOK

08 | GRAPHIC ELEMENT

FOREVER21: BRAND BOOK SOURCE 11: MIXED MEDIA

AP P L ICA BL E TO AL L C O L L AT E R AL S

0 9 | C O L L AT E R A L S

TO E N S U R E A C O N S I S T E NT B R A N D I D E NT IT Y, F O L L OW T H E E XAC T G R A P HIC E L E M E N T S T HAT A R E S TAT E D AC C O R D I N GLY: FOREVER21: BRAND BOOK

SIZE

9 5 . 2 5 MM( W ) X 5 7 . 1 5 M M ( H) TYP OGRAPHY

J O B PO S I T I ON N AM E E M AI L C O N TAC T NU M BE R F O R E V E R 2 1 W E BS I T E F O R E V E R 2 1 IN STAGRAM FONT SETTIN GS

DIN A LT E R N AT E B O L D FON T 1 6 PT F O N T S I Z E 1 9 PT L IN E SPAC I N G 1 0 0 C H A R AC T E R SPAC I N G 0 . 5 PT ST R O KE O U T L I N E COLOU R

B AC KG R O UN D - R 2 8 , G2 8 , B2 7 B AC K F O N T - R 2 5 5 , G 2 1 4 , B5 3 LOGO FIN ISHIN G

DE B O S S I N G PAP ER STOCK

6 0 0 G SM A RT C ARD PAP ER FI N ISHIN G

MAT T E C OAT I N G

0 9 | C O L L AT E R A L S

SIZE

2 1 6 M M(W) X 279MM(H) TYP O G R A PH Y - TO P

FO R EVER 21 CO NTAC T FO R EVER 21 A DDRE SS TYP O G R A PH Y - B OT TOM

FO R EVER 21 I NSTAGRAM FO R EVER 21 WEBSITE FONT S ET T ING S - TOP

D I N A LTER NATE BOLD FONT 1 1 . 27P T F O NT SIZE 1 3 . 16P T LI NE SPAC ING 1 0 0 CHA R ACTER SPACING 0 . 2 5P T STR O KE OUTL INE FONT S ET T ING S - BOT TOM

D I N 1451EF ENGALT 1 1 . 27P T F O NT SIZE 1 2 . 21P T LI NE SPAC ING 1 0 0 CHA R ACTER SPACING 0 . 2 5P T STR O KE OUTL INE C OLO U R

B ACK G R O U ND - R255, G214, B53 B ACK F O NT - R28, G28, B27 PAP ER S TO CK

1 5 0 G S M MATTE PAPER

FOREVER21: BRAND BOOK

SIZE

2 2 0 MM( W ) X 1 1 0 M M ( H) TYP OGRAPHY

‘ IF L O ST, R E T URN TO: ’ F O R E V E R 2 1 A D D RE S S FONT S ETTIN GS

DIN A LT E R N AT E B O L D FON T 8 . 2 5 PT F O NT S I Z E 9 . 6 3 PT L IN E SPAC I N G 1 0 0 C H A R AC T E R SPAC I N G 0 . 2 5 PT ST R O KE O U T L I N E COLOU R

E N V E L O PE - R 2 5 5 , G 2 5 5 , B2 5 5 B AC KG R O UN D - R 2 5 5 , G 2 1 4 , B5 3 F O N T - R 2 8 , G 2 8 , B2 7 ST IC KE R - R 2 8 , G2 8 , B2 7 PAP ER STOCK

1 0 0 G SM MAT T E PAP E R

0 9 | C O L L AT E R A L S

SIZE

8 5 MM(W) X 55MM(H ) TYP O G R A PH Y - F R O N T

G I FT A MO UNT FONT S ET T ING S - FRON T

D I N A LTER NATE BOLD FONT 1 0 . 42P T F O NT SIZE 1 0 0 CHA R ACTER SPACING 0 . 2 P T S TR O K E OUTL INE TYPOGRAPHY - BACK

‘ R E DEEM M E B Y: ’ FO R EVER 21 I NSTAGRAM FO R EVER 21 WEBSITE FONT S ET T ING S - B AC K ‘ RE D E E M M E BY: ’

D I N A LTER NATE BOLD FONT 1 9 . 94P T F O NT SIZE 1 0 0 CHA R ACTER SPACING 1 P T S TR O K E O UTL INE FONT S ET T ING S - B AC K W E BS I T E + S OC I AL M E DIA

D I N A LTER NATE BOLD FONT 4 . 6 3P T F O NT SIZE 1 0 0 CHA R ACTER SPACING 0 . 2 P T S TR O K E OUTL INE C OLO UR - F R O NT

B ACKG R O UND - R28, G28, B27 L O G O - R 225,G 225, B225 FO NT - R 255,G 214, B53 C OLO UR - B ACK

B ACKG R O UND - R255, G255, B255 FO NT - R 28,G 28, B27 C ARD F INIS H ING

M ATTE COATI NG

FOREVER21: BRAND BOOK

BOTTO M LAYER TAG SIZE

2 0 . 3 MM( W ) X 1 1 0 M M ( H) BARCODE SIZ E - BACK

1 4 . 5 MM( W ) X 3 5 . 9 M M ( H) TYP OGRAP H Y - FRON T

PR O DUC T NU M BE R ST Y L E N U M BE R PR O DUC T N AM E PR O DUC T S I Z E PR O DUC T P RI C E FONT SETTINGS - BACK

DIN A LT E R N AT E B O L D FON T 8 . 9 4 PT F O NT S I Z E 1 2 . 2 7 PT L IN E SPAC I N G 1 0 0 C H A R AC T E R SPAC I N G 0 . 2 5 PT ST R O KE O U T L I N E COLOU R

B AC KG R O UN D - R 2 5 5 , G 2 1 4 , B5 3 F O N T - R 2 5 5 , G 2 5 5 , B2 5 5 PAP ER STOCK

3 0 0 G SM MAT T E A RT C ARD TOP LAYER TAG SIZE

2 0 . 3 MM( W ) X 1 1 0 M M ( H) LOGO SIZE

1 2 . 1 MM( W ) X 7 3 . 6 M M ( H) COLOU R

B AC KG R O UN D - R 2 8 , G2 8 , B2 7 PAP ER STOCK

3 0 0 G SM MAT T E A RT C ARD LOGO FI N ISHIN G

DE B OS S I N G MIDDLE LAYER TAG SIZE

2 0 . 3 MM( W ) X 1 1 0 M M ( H) COLOU R

B AC KG R O UN D - R 2 5 5 , G 2 1 4 , B5 3 PAP ER STOCK

2 0 0 G SM 6 0 % T R A N SPA R E N T PAP E R

0 9 | C O L L AT E R A L S

PAP ER B AG S IZ E

3 3 3 .9M M(W) X 239. 8MM(H ) X 125MM(D) STRING LENG T H

4 0 0 MM L OGO S IZ E

1 5 4 .2M M(W) X 25. 3MM(H ) C OLO UR

B ACKG R O UND - R255, G255, B255 L O G O - R 28,G 28, B27 S T R I NG - R 28,G28, B27 PAP ER S TO CK

6 0 0 G SM A RT CARD PAP ER F INIS H ING

M ATTE COATI NG

FOREVER21: BRAND BOOK

STICK ER SIZE

6 5 . 2 MM( W ) X 3 9 . 5 M M ( H) BARCOD E SIZE

2 3 . 8 MM( W ) X 1 0 . 4 M M ( H) TYP O GRAPHY

PR O DUC T N U M BE R ST Y L E NU M BE R PR O DUC T N AM E PR O DUC T SIZ E T I T L E PR O DUCT S I Z E PR O DUC T PR IC E T I T L E PR O DUC T P RI C E FONT SETTINGS - P RODUCT+ STYLE N U MBER

DIN 1 4 5 1 E F E N G A LT FON T 6 . 6 3 PT F O N T S I Z E 1 0 0 C H A R AC T E R SPAC I N G 0 . 2 5 PT ST R O KE O U T L I N E FONT SETTINGS - P RODUCT N AME

DIN A LT E R N AT E B O L D FON T 1 3 . 7 5 PT F O N T S I Z E 1 8 . 8 8 PT L IN E SPAC I N G 1 0 0 C H A R AC T E R SPAC I N G 0 . 7 5 PT ST R O KE O U T L I N E FONT SETTINGS - P RODUCT SIZ E+ P RICE TITLE

DIN 1 4 5 1 E F E N G A LT FON T 7 . 0 8 PT F O N T S I Z E 1 0 0 C H A R AC T E R SPAC I N G 0 . 2 5 PT ST R O KE O U T L I N E FONT SETTINGS - P RODUCT SIZE+PRICE

DIN A LT E R N AT E B O L C FON T 7 . 2 2 PT F O N T S I Z E 1 0 0 C H A R AC T E R SPAC I N G 0 . 2 5 PT ST R O KE O U T L I N E COLOU R

B AC KG R O UN D - R 2 5 5 , G 2 1 4 , B5 3 F O N T - R 2 8 , G2 8 , B2 7 L IN E - R 2 5 5 , G 2 1 4 , B5 3 PAP ER STOCK

MAT T E ST I C K E R

0 9 | C O L L AT E R A L S

S IZE

3 3 5 MM (W) X 210 MM(H ) X 125MM(D) LOGO S IZ E

1 7 1 . 1MM (W) X 2 8. 1MM(H ) COLO UR - O U T ER B OX

B AC K G R O U ND - R28, G28, B27 L O GO - R 225,G 225, B225 COLO UR - INNER BOX

B AC K G R O U ND - R255, G255, B255 PAP E R S TO CK

C A RD B OA R D 1 /3 2 ” THI CK NESS PAP E R F INIS H ING

M ATTE COATI NG

FOREVER21: BRAND BOOK

TAG SIZE

2 5 MM( W ) X 4 4 M M ( H) TYP OGRAPHY

SH E L L T I T L E S HE L L C O N T R A ST T I T L E C O N T RAS T IN ST R UC T IO N S T I T L E IN ST R UCT I ON S ‘ MA DE B Y F O R E V E R2 1 ’ US SIZE FONT SETTINGS - TITLE

DIN 1 4 5 1 E F E N G A LT FON T 3 . 9 PT F O N T S I Z E 5 . 8 5 PT L IN E SPAC I N G 1 0 0 C H A R AC T E R SPAC I N G 0 . 1 PT ST R O KE O U T L I N E FONT SETTINGS - TITLE

DIN A LT E R N AT E B O L D FON T 4 . 6 1 PT F O N T S I Z E 5 . 8 5 PT L IN E SPAC I N G 1 0 0 C H A R AC T E R SPAC I N G 0 . 1 PT ST R O KE O U T L I N E FONT SETTINGS - 'MADE BY FOREVER21’

DIN 1 4 5 1 E F E N G A LT FON T 3 . 9 PT F O N T S I Z E 1 0 0 C H A R AC T E R SPAC I N G 0 . 1 PT ST R O KE O U T L I N E COLOU R

B AC KG R O UN D - R 2 8 , G2 8 , B2 7 T IT L E F O N T - R 2 5 5 , G 2 1 4 , B5 3 B O DY F O N T - R 2 5 5 , G 2 5 5 , B2 5 5 WA SH IC O N - R 2 5 5 , G 2 1 4 , B5 3 FABRI C STOCK

N Y L ON FABRIC PRIN TIN G

DIG ITA L P RI N T

0 9 | C O L L AT E R A L S

TAG SIZ E

6 0 MM(W) X 21.1 MM(H ) L OGO S IZ E

3 0 . 9M M(W) X 5.1 MM(H ) TYP O G R A PH Y - TO P

E U SI ZE U S S I ZE FONT S ET T ING S

D I N A LTER NATE BOLD FONT 7 . 6 2P T F O NT SIZE 1 0 0 CHA R ACTER SPACING 0 . 2 5P T S TR O K E OUTLINE C OLO UR

B ACKG R O UND - R28, G28, B27 L O G O - R 255,G 255, B255 FO NT - R 255,G 214, B53 FABRIC S TO CK

N Y LO N FABRIC PR INT ING

D I G ITA L P R I NT

FOREVER21: BRAND BOOK

SOURCE 12: MANREPELLER

10 | PHOTOGRAPHY STYLE

SOURCE 13: MANREPELLER

SOURCE 14: MANREPELLER

FOREVER21: BRAND BOOK

SOURCE 15: FOREVER21

10 | PHOTOGRAPHY STYLE

FOREVER21: BRAND BOOK SOURCE 16: HYPEBEAST

SOURCE 17: PINTEREST

SOURCE 18: PINTEREST

SOURCE 19: PINTEREST

10 | PHOTOGRAPHY STYLE

SOURCE 21: PINTEREST

SOURCE 20: PINTEREST

SOURCE 22: PINTEREST

FOREVER21: BRAND BOOK

11 | LOOKBOOK

FOREVER21: BRAND BOOK SOURCE 23: CANVAS

1 2 | S O C I A L M E D I A P R O F I L E PA G E

FOREVER21: BRAND BOOK SOURCE 24: TWITTER

CONTENT GUID ELIN ES

PO ST 1 [ MIN IMUM] PO ST S P E R DAY PO ST 1 [ MIN IMUM] STO RY PE R DAY MUST N OT B E O F F E N S I V E MUST B E IN F O R MAT IO N A L O R PR O MOT I ON AL MUST B E A E ST H E T IC A L LY C U RAT E D IMAGERY GUID ELIN ES

H IG H QUAL I T Y F E AT UR E C USTOM E RS PR O MOT E PR OD U C T S AT T R AC T PR O MOT IO N A L E XP OS U RE NO NUDITY CAP TION GUIDELIN ES

DO N OT E XC E E D 1 0 0 C H A R AC T E RS C A PT IO N N E E DS TO H AV E A MEAN I N G E MO J I A R E A LL OWE D DO N OT T Y PE IN U RL s N O V UL G ARI T I E S E XC L UDE PR IVAT E C O MPA N Y IN F O R M AT I ON

1 2 | S O C I A L M E D I A P R O F I L E PA G E

C ONT ENT G UID ELIN E S

PO S T 2 [M I NI MUM] POSTS PE R DAY M U ST NOT B E OFFE NSIVE M U ST B E I NF O RMATIONAL OR PROMOT IO N A L PL ATF O R M TO CONNE C T WITH C USTOME R S IMAG ERY G UID ELIN E S

H I G H QUA LI TY FE ATUR E CU STOMERS PR O M OTE P R O DUCTS AT TR ACT P R O MOTIONAL EX POSURE N O NU D I TY C AP T IO N G U ID ELIN E S

D O NOT EXCEED 150 CHARACTE RS C A P TI O N NEEDS TO HAV E A ME ANING E M O J I A R E A LL OW E D D O NOT TYP E I N URL s N O VULG A R I TI ES E X CLU D E P R I VATE C OMPANY INFORMAT IO N

FOREVER21: BRAND BOOK

CONTENT GUID ELIN ES

PO ST 2 [ MIN IMUM] PO ST S PE R M ON T H MUST N OT B E O F F EN S I V E MUST B E IN F O R MAT IO N A L O R PR O MOT I ON AL VIDEOGRAP H Y GUID ELIN ES

H IG H QUAL I T Y MUST N OT E XC E E D 1 M I N U T E SH O RT V IDE O S F R O M YO UT UB E A R E A LL OWE D PR O MOT E PR OD U C T S AT T R AC T PR O MOT IO N A L E XP OS U RE N O NU D I T Y WORD GUID ELIN ES

DO N OT E XC E E D 1 0 0 C H A R AC T E RS SH O RT A N D SW E E T PH RAS E S E MO J I A R E A LL OWE D DO N OT T Y PE IN U RL s N O V UL G ARI T I E S E XC L UDE PR IVAT E C O MPA N Y IN F O R M AT I ON

1 2 | S O C I A L M E D I A P R O F I L E PA G E

C ONT ENT G UID ELIN E S

PO S T 1 [M I NI MUM] POSTS PE R MONTH M U ST NOT B E OFFE NSIVE M U ST B E I NF O RMATIONAL OR PROMOT IO N A L E N SUR E NO COPYRIGH T CLAIMS C A ND I D CO NTE NT V IDEO G R A PH Y G U I D E L I N E S

H I G H QUA LI TY M U ST NOT EXCEED 60 SE C ONDS PR O M OTE B R A N D PERCEPTION VAL UE PR O M OTE P R O DUCTS AT TR ACT P R O MOTIONAL EX POSURE N O NU D I TY C AP T IO N G U ID ELIN E S

D O NOT EXCEED 70 CHARACTE RS E M O J I A R E A LL OW E D D O NOT TYP E I N URL s N O VULG A R I TI ES E X CLU D E P R I VATE C OMPANY INFORMAT IO N

FOREVER21: BRAND BOOK

CONTENT GUID ELIN ES

PO ST 2 [ MIN IMUM] PO ST S PE R M ON T H MUST N OT B E O F F EN S I V E MUST B E IN F O R MAT IO N A L O R PR O MOT I ON AL VIDEOGRAP H Y GUID ELIN ES

H IG H QUAL I T Y MUST N OT E XC E E D 1 5 MI N U T E S C UR AT E D C ON T E N T PR O MOT E PR O D U C T S AT T R AC T PR O MOT IO N A L E XP OS U RE NO NUDITY TITLE GUID ELIN ES

E Y E C AT C H IN G T I T L E USE T E MPL AT E A N D IN SE RT TO PIC O F T H E V I D E O N O V UL G ARI T I E S CH ANNEL GUID ELIN ES

C R E AT E PL AY L IST F O R A SE A ML E SS B ROWS E E N C O UR AG E TO C O L L A BORAT E

1 2 | S O C I A L M E D I A P R O F I L E PA G E

WEBS IT E G UID ELIN E S

M I NI MA L DESI GNS C ATEG O R I ES LINKS INTO GROUPS IMAG ERY G UID ELIN E S

H I G H QUA LI TY N O NU D I TY M U ST NOT B E OFFE NSIVE PR O M OTE P R O DUCTS I N T RO D U CE CO LL E C TIONS PR O F ESS I O NA L E DITORIAL PH OTOGRAPH Y SAL E G UID ELINES

G R AP HI CS MUST BE SUBTL E E N TI CE CU STO MERS TO PURCHASE I M AG ERY MUS T LOOK E DITORIAL

FOREVER21: BRAND BOOK

P RODUCT IMAGERY GUIDELIN ES

PR O DUC T D E TAI L S PR O DUC T SIL H O U E T T E PR O DUC T FA B R IC AT I ON F UL L PR O DUC T S HOT P RODUCT CAP TION GUID ELIN ES

SH O RT A N D SW E E T C AP T I ON IN C L UDE DE TA IL S + FABRI C S P RODUCT INFORMATION GUID ELIN ES

PR O DUC T C O L OU RS PR O DUC T FA B R ICAT I ON PR O DUCT C ARE PR O DUC T S I Z E S C H E C K IN - STO R E AVA IL ABI L I T Y SH IPPIN G , DE L IV E RY + R ET U RN S MO DE L ME A SUR EM E N T S MO DE L S I Z E

1 3 | W E B S I T E L AYO U T

FUL L S IZE

297 MM( W ) X 2 1 0 M M ( H) PAGE S IZ E

99M M( W ) X 2 1 0 M M ( H) PAP ER S TO CK

400 GMS ART C A R D PAP ER F INIS H ING

M ATTE C OAT I NG

FOREVER21: BRAND BOOK

STO RE M AIN SIG NAG E

STO RE SID E SIG NAG E

0.8CM

1 4 | S I G N A G E S P E C I F I C AT I O N S

1.9CM

0.8CM

1.6CM

5.1CM

11.7CM

9.7CM

1CM

FOREVER21: BRAND BOOK

1 5 | A D V E R T I S I N G T R E AT M E N T S

FOREVER21: BRAND BOOK

SOURCE 25: GALORE

1 6 | B R O C H U R E L AYO U T O P T I O N S

AT T R AC T C U S TO M E R S B Y US I N G T H E W I N D OW S TO R E DIS PL AY A N D A S T Y L E D M A N N E QU I N A N D A S TO R E DIS PL AY I N F R O N T O F T H E EN T R A N C E / E X I T. A L L OW T H E WA L K I N G R O UT E TO B E W I D E TO E N S U RE CU S TO M E R S D O N OT F E E L CL AU S T R O P H O B I C . F O L L OW AC CPA GOE 3R D I N G TO PATG EHE 2 P L A N O G R A M G U I D E L I NE S FOR THE NUMBER OF P R O D U C T S P E R R AC K O R S U R FAC E S .

PA GE 1

F I T T I N G R O O M M U S T B E NE XT TO T H E S H O E D I S P L AYS FO R CU S TO M E R S TO B R OW S E . CA S H I E R W I L L N E E D TO B E CE N T R A L I S E D B E T W E E N A L L DIS PL AY S .

FOREVER21: BRAND BOOK

FI X E D C L OT H E S FI X T U RE S

C L OT H I N G R AC K S

POST E R

FI X E D C L OT H E S FI X T URE S

C L OT H I NG RACKS

P R O MOTIO N A L P O S TE R

CASHIER COUNTER

AC C E SSORIE S DISPL AY STAND MA NNE QU I N

ENTRANCE/EXIT

STOC K ROOM

F I TT I N G R O OM R AC KS

F I T T I N G F I T T I N G F I TT I N G F I T T I N G ROOM R OO M R O OM RO O M

FITTING FITTING FITTING FITTING FITTING R OO M R O OM RO O M R O OM RO O M

REST AR EA

FIXED SHO ES FIX T UR ES

W I NDOW STORE DISP LAY

FIXED SHOES FIXTURES

FI X E D C L OTHES FI X T URES

C L OT H I NG RACKS

FI X E D C L OT H E S FI X T URE S

FI T T I NG R O O M C O U NT E R

FI X E D C L OT H E S FI X T U RE S

E X AMPL E OF F O R E V E R 2 1 S TO R E L AYO U T SHOES DISP LAY TABLE

1 7 | M E R C H A N D I S I N G A P P L I C AT I O N

FOREVER21: BRAND BOOK

TOP FOL DIN G ME T HOD

1 7 | M E R C H A N D I S I N G A P P L I C AT I O N

BOT TOM F OL DIN G ME T HOD

FOREVER21: BRAND BOOK

1 7 | M E R C H A N D I S I N G A P P L I C AT I O N

FOREVER21: BRAND BOOK

1 8 | C O N TA C T

FOREVER21: BRAND BOOK

BIBLIOGRAPHY Source 1 Ross, H., 2017. How To Make Inexpensive Clothes Look Expensive. [online] Man Repeller. Available at: <https://www.manrepeller.com/2017/08/how-to-make-clothes-look-expensive.html?utm_content=buffer36607&utm_me dium=social&utm_source=pinterest.com&utm_campaign=buffer> [Accessed 2 January 2020]. Source 2 Available

at:

Wallpapersafari. n.d. Mabel Mcvey Wallpapers - Wallpapersafari. [online] <https://wallpapersafari.com/w/St51kh> [Accessed 11 February 2020].

Source 3 NotJessFashion. 2018. BEHIND THE SCENES OF A SUCCESSFUL PHOTOSHOOT Notjessfashion. [online] Available at: <https://notjessfashion.com/behind-the-scenes-of-a-successful-photoshoot/> [Accessed 16 January 2020]. Source 4 Depop.com. 2020. Forever 21 Gorgeous Red Lace Dress A Photoshoot... Depop. [online] Available at: <https://www.depop.com/products/morganfletchall-forever-21-gorgeous-red-lace/> [Accessed 19 January 2020]. Source 5 Galore. 2017. Forever 21 Just Dropped A Seriously Cool Collab With Yuki Haze. [online] Available at: <https://galoremag.com/forever-21-just-dropped-seriously-cool-collab-yuki-haze/> [Accessed 14 January 2020]. Source 6 Mystalk.net. n.d. Bernstein & Andriulli - @Bareps Instagram Stories, Photos And Videos - Mystalk. [online] Available at: <https://www.mystalk.net/profile/bareps/> [Accessed 24 January 2020]. Source 7 [Accessed

Dana Patti. n.d. Dana Patti. [online] Available at: <http://www.danapatti.com/> 15 February 2020].

Source 8 Mystalk.net. n.d. Bernstein & Andriulli - @Bareps Instagram Stories, Photos And Videos - Mystalk. [online] Available at: <https://www.mystalk.net/profile/bareps/> [Accessed 24 January 2020]. Source 9 [Accessed

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Source 10 Twitter.com. 2019. Twitter. [online] Available at: <https://twitter.com/jachmanere/status/1127193820100087808> [Accessed 27 March 2020]. Source 11 Ross, H., 2017. How To Make Inexpensive Clothes Look Expensive. [online] Man Repeller. Available at: <https://www.manrepeller.com/2017/08/how-to-make-clothes-look-expensive.html?utm_content=buffer36607&utm_me dium=social&utm_source=pinterest.com&utm_campaign=buffer> [Accessed 2 January 2020]. Galore. 2017. Forever 21 Just Dropped A Seriously Cool Collab With Yuki Haze. [online] Available at: <https://galoremag.com/forever-21-just-dropped-seriously-cool-collab-yuki-haze/> [Accessed 14 January 2020]. Forever 21. n.d. Shop Forever 21 For The Latest Trends And The Best Deals. [online] Available at: <https://www.forever21.com/us/shop> [Accessed 2 April 2020]. Source 12 Ross, H., 2017. How To Make Inexpensive Clothes Look Expensive. [online] Man Repeller. Available at: <https://www.manrepeller.com/2017/08/how-to-make-clothes-look-expensive.html?utm_content=buffer36607&utm_me dium=social&utm_source=pinterest.com&utm_campaign=buffer> [Accessed 2 January 2020].

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