10 Ways to Capture Leads via Text Presented By: Freddy
Table of Content • Introduction • Capture a Full Lead from a Text • Online Examples of Keywords:
Landing Pages and Websites Social Media PPC advertising Whitepapers and Ebooks Yelp Reviews Google Reviews
•Offline Examples:
Billboards T-Shirts Flyers, handouts, pin boards Booths and Trade Shows
• Contact Us
Introduction • As a company you can never generate too many leads. • It doesn’t matter if you’re a small business or a fortune 500 comp any. • One of the main questions we get here at Skipio is, “How can I u se texting for Lead Generation?” • Before we dive into all the possibilities Skipio offers, it’s very imp ortant that you understand how to capture lead information from “ Keywords” using texting. If you can understand this process, then your imagination will take you on a journey through unlimited pos sibility.
Capture a Full Lead from a Text • As a marketer, you might initially think that you’re only able to ca pture a random phone number from a customer texting in. • With Skipio Keywords, that’s not the case! When a customer text s in and you don’t have their contact information, Skipio gets it for you! • A message will automatically be sent that says something like, “Hey it looks like I don’t have your contact info, could you please make sure I have your correct details?” and they see a form like this:
Capture a Full Lead from a Text • Skipio will collect leads that you can then place into lead-nurturin g campaigns. Think of the possibilities! • Example
Online Examples of Keywords • Landing Pages and Websites • Social Media • PPC advertising • Whitepapers and Ebooks • Yelp Reviews • Google Reviews
Landing Pages and Websites • With so much of the traffic mix going towards mobile, it just make s sense to have your Call To Action be a request to text in. • Your customers are already used to texting, so take advantage!
Social Media • Twitter, Facebook, Instagram, etc….they’re huge for a reason. • Users spend so much time on these sites, and they can be powe rful. It’s digital word of mouth. • So if you’re not using a keyword call to action, you’re missing out.
PPC advertising • Platforms like Google, Yahoo, and Bing are built off a cost-per-cli ck basis. • By having a strong Call To Action as a text keyword, you can actu ally have users text in and generate a lead without needing them t o click your ad….hence free lead generation.
Whitepapers and Ebooks • Whitepapers and ebooks are a perfect opportunity to generate le ads with text. • At Skipio, we use keywords to distribute or ebooks. You can get a copy of our ebook by texting “boss” to 858-244-2999. • Inside our ebook, we have different keywords as calls to action fo r those interested in signing up for Skipio. • Translate these methods to your business and there’s a world of possibility.
Yelp Reviews • Customers are finding your business sometimes without even vis iting your website. • Sites like Yelp and Glassdoor provide reviews about your busines s from customers. • When you provide Yelp with a short description of your company, you could include a Skipio Keyword. • You could give a 10% discount to your customers if they post a re view and use a certain keyword in the review. • You could even give them a text with the link to your menu. Get c reative with keywords and see how easy it can be to generate leads.
Google Reviews • Customers are finding your business sometimes without even vis iting your website. • Sites like Yelp and Glassdoor provide reviews about your busines s from customers. • When you provide Yelp with a short description of your company, you could include a Skipio Keyword. • You could give a 10% discount to your customers if they post a re view and use a certain keyword in the review. • You could even give them a text with the link to your menu. Get c reative with keywords and see how easy it can be to generate leads.
Offline Examples • Billboards • T-Shirts • Flyers, handouts, pin boards • Booths and Trade Shows
Billboards • You can get a great deal for outdoor advertising. Imagine bein g a carpet cleaner, realtor, or restaurant owner and having a bill board advertising your brand while also generating leads. • Do something playful, share a video of your demonstration, or give something out for free when they text in.
T-Shirts • If you have a ton of employees, or do a lot of trade shows, you can put a keyword on t-shirts to get more exposure. • When someone sees the shirt and texts in, you have their information as a new lead. • So if there are too many people at an event to talk to, let them do the work for you by texting the keyword.
Flyers, handouts, pin boards
Booths and Trade Shows • If you’re doing an event and your booth is slammed, you can h ave a Skipio Keyword that will capture the lead information of u sers that just don’t want to talk to someone right then, but still want to get more information. • What is even more powerful is the ability to follow up. Once t hey text in, you can keep in touch with them. • How many times have we walked away from a event and just l ost a big deal because of our lack of follow up? • These are only a few of the ways you can utilize texting as a le ad-generation tool. We would love to talk to you about how to implement some of these things in your own business.
Table of Content • Skipio • Street No. 615 North 150 East • American Fork, Utah • Zip Code: 8403-2902 • Phone No. : 800-800-0134 • Website: https://skipio.com/ • Email: support@skipio.com • Resource: https://goo.gl/c5Fo21
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