From Our Regional Director in Spain

Bertrand Guély, Regional Director, Europe, the Middle East & North Africa

On behalf of the Fall Creek team, I am pleased to present our latest offering of blueberry varieties, nursery products, and services in this Fall Creek catalog for growers throughout Europe, the Middle East and northern Africa (EMEnA).

As regional markets in Europe and beyond continue to experience increased consumer demand for highquality blueberries, Fall Creek reaffirms our commitment to breeding varieties which deliver on this need for growers in all chill levels. All our new varieties go through extensive trialing and evaluation prior to release to assure alignment with grower needs from the economics of their management, yield, harvest costs, and post-harvest characteristics. We remain steadfast in our commitment to bring you the very best new cultivars that ultimately deliver an exceptional eating experience to consumers. Talk with our grower support team to learn more about our breeding and new variety introductions.

Our family-owned, 40+ year-old company has always been, and continues to be, focused on delivering the highest quality blueberry genetics, plants, and grower support. In the past year, we’ve made big steps in pursuit of this mandate to enhance our services by establishing a dedicated Applied Research team. This specialized staff is deployed in key locations around the world to research solutions to challenges specific to optimizing blueberry variety performance in all core growing environments, including the three chill zones of EMEnA. These efforts are intended to accelerate access to the best variety-specific management practices to optimize yield, fruit quality, and your overall success with new varieties.

We want to contribute more to your success through live, local support. EMEnA is a complex and diverse region, with different considerations for growers in each country. So, we’ve expanded our Sales & Grower Support team with new members in Morocco and eastern Europe, including Polish and Russian speakers. We are positioning to more effectively serve new regions beyond our traditional geographies such as the black sea, central Asia, and greater Africa, Kenya, and Zimbabwe. From field planning, preparation, variety selec tion, and care techniques to market intelligence, post-harvest and beyond, Fall Creek is here to help enable success. Talk to us early to take advantage of our expertise in all facets of your project planning and to ensure that the varieties and plants you need are ready when you are. We also consult on future crop planning to meet the needs of your retail customers for fruit that travels well, with low shrinkage as it moves through the supply chain.

Another way we are ensuring high quality is through our clean plant program. We continually work to ensure clean plant stock throughout Fall Creek’s nurseries. We recently upgraded our efforts to ensure clean plant stock throughout Fall Creek’s nurseries. All our plants originate from tested mother-plant stock and are pro duced using a meticulous tissue culture process and are propagated and grown in our clean plant systems to ensure delivery of healthy plant material.

If you are already a customer, our global Fall Creek family sincerely thanks you for your business and for the trust you’ve placed in our company, our products, and our people. And if you are new to working with Fall Creek, welcome! We look forward to earning your business and to serving you for many years to come.