SOUTH
CENTRAL
SOUTH CENTRAL A landmark 28-storey development, South Central is situated on the corner of Bristol Street and Essex Street in Birmingham’s city centre. With a spectacular terracotta design, crowning rooftop and feature 75° corner, the development will take centre stage in the city’s emerging cityscape. South Central offers residents high-quality, purpose built apartments designed for city living, a key part of Birmingham’s city centre masterplan. Coupled with a low carbon, eye-catching design and a commitment to lower cost and sustainable living, it is easy to see why South Central is such an exciting addition to the central residential market in Birmingham. The development will clearly prove popular with a growing population of young professionals choosing to set up home in the city centre.
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CITY LIVING AT ITS VERY BEST
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WHY YOU CAN TRUST UK PROPERTY
THE RISE OF REGIONAL CITIES
It is a globally respected asset class, supported by trusted legal framework land registry.
Sparked by the Northern Powerhouse and Midlands Engine schemes, we are seeing strong regeneration and infrastructure investments that are resulting in sustained growth in both property and rental values across Birmingham and northern England.
For generations property ownership has formed a central part of UK culture, while investors from across the globe have looked to UK property for strong income and long term growth. Offering significant returns when other markets are not performing, while robust in periods of uncertainty.
Employers are settling in the regional cities, migrating operations in part or in full from the capital, and providing young professionals with an attractive option of opportunity, lower cost of living and stronger work life balance for buyers and tenants.
In 2021 the UK Property outlook looks very healthy, as changing appetite and growing demand are creating pockets of opportunity that outstrip the already positive national forecasts.
The £750m redevelopment of Birmingham New Street station
CITY LIVING
There is an under supply of housing with England needing 345,000 new homes built per year.
UK property prices are forecast to increase by 15.1% between 2020 and 2025, according to Savills.
UK property performance is of increasing national importance to the UK government.
Interest rates are set to remain at record lows.
Banks and mortgages are offering more choice helping more & more owners and investors to enter the market.
This movement of investment and industry to the regional cities meets a cultural shift amongst the UKs young professionals, often referred to as “generation rent”, of whom many are not marrying or having families till much later and instead favouring life in the city. Opting instead to buy, or more often rent, high end well located properties with the amenities and locality to afford them this city living lifestyle. Leisure and commercial at the Cube & Mailbox, Birmingham
The number of people renting in the UK is expected to surpass the amount of homeowners by 2039.
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Bullring shopping centre, city centre Birmingham
BIRMINGHAM Birmingham is strategically located in the heart of the UK, the UKs second city has long benefited from its geography, and a constantly popular part of the country to live and work. The city was a central part of the industrial revolution and is now dominated by finance and the services sector that contributes to the single biggest economy outside of London with a GDP of £120bn.
BIRMINGHAM IS FORECAST TO SEE PROPERTY PRICES RISE MORE THAN ANY OTHER UK CITY IN THE NEXT FIVE YEARS. FROM 2021 TO 2025, JLL PREDICTS THE AVERAGE CUMULATIVE PRICE IN THE CITY WILL INCREASE BY 19.5%.
INVESTMENT & GROWTH Over the past 15 years, there has been a significant amount of urban regeneration and investment that has taken place and even more is stated for the future.
Birmingham’s Big City Plan is set to transform the city centre over the next 20 years, which is expected to expand the city cover 800 hectares, increase its population by 100,000 and create 50,000 new jobs.
A major beneficiary of High Speed Rail 2, better connecting the city to other regional hubs and cutting travel times to London to just 49 minutes.
Birmingham will host the 2022 Commonwealth Games, which is expected to generate £500 million for the local economy.
A thriving economy, growing population and growing jobs market that is shifting the landscape of Birmingham towards true city living.
BIRMINGHAM A THRIVING CITY
• The geographic heart of England. • The second most populated UK city. • The largest regional UK city economy. • The UK’s regional start-up capital. • One of the youngest populations in Europe. • Future host of the Commonwealth Games in 2022. • A leading beneficiary of High Speed Rail 2 (HS2).
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ECONOMY & EMPLOYMENT Birmingham is one of the UK’s most active business and commercial sectors, home to many leading UK employers and an established financial hub. While at the other end of the spectrum the city has been named the start-up regional capital for the seventh year running. Highest GDP outside of London at £120bn.
A growing number of national and global companies are operating and headquartered in Birmingham.
EDUCATION & UNIVERSITIES 5 universities with over 80,000 students with a graduate retention rate of 46%, the third highest outside of London
Highest growth in economic output of 4.8% compared to 3.7% in the UK and 4.4% London.
The student demographic of the city is another feather in its hat with 46% of students choosing to stay upon completion of their studies, the 4th highest figure in the country. This contributes to the ever growing population of young professionals who are part of what's been referred to as “generation rent”. This prioritising of flexibility of living as opposed to committing themselves and a large chunk of their capital to one location, has seen the demand for high quality city centre apartment rentals skyrocket.
UKs Regional start-up capital over 18,500 new business start-ups in 2018. UK’s fintech hub and pioneer in 5G networks Over 6,000 tech firms employ more than 38,000 people. Employment is forecast to rise by a further 38,000 within the next decade. 60% of the UK’s automotive R&D and 25% of the UKs aerospace industry is in Birmingham. Universities – 5 universities with over 80,000 students with a graduate retention rate of 49%, the third highest outside of London. The city attracts over 40m visitors annually spending over £9bn.
THE YOUNGEST CITY IN EUROPE As the youngest major city in Europe, 40% of the city’s population is under the age of 25. With five world-class universities in Birmingham, the city has a large population of students. Knight Frank’s 2021 Student Accommodation Survey revealed Birmingham universities are also home to an impressive 46% graduate retention rate. Additionally, with more businesses moving and opening their doors in the city, the population will continue to rise, attracting more young professionals.
06 The bars & restaurants near Brindley Place Birmingham
INVESTMENT & REGENERATION
TRANSPORT & CONNECTIVITY
Vast, exciting and fast moving, the infrastructure and investment in and around Birmingham is hard to overstate.
With a £200m expansion of the already world class Birmingham Internationl Airport, Birmingham is a world city. While domestically the transport links are the envy of the country.
A completed £600m
upgrade of New Street Station (central station).
Eastside Locks is a 13
acre £450m canalside regeneration scheme billed as the most exciting and important city centre
regeneration scheme in Europe.
Arguably the biggest infrastructure project for a century connecting Birmingham City Centre to London in just 47 minutes.
Well-connected motorways, including the M1,
M6.
M5 and
A major UK rail hub with multiple overland city stations. A city metro network that is undertaking an expansion. A busy international airport seeing an average of 12.5
million passengers each year.
£1.3bn expansion of Midlands Metro light rail line. £10m revamp of Birmingham’s largest public space Centenary Square. 42 acre Birmingham Smithfield is a £500m project due to start in 2022 which will include a museum, hotels, leisure facilities and family attractions. £500m media village in Digbeth creating new film and TV studios. Paradise is a £700m
scheme between the city centre and Jewellery Quarter including a 250 bed hotel, three public squares and landmark
new offices due to complete by 2029.
Birmingham is at the heart of the High Speed 2 (HS2), which is expected to reduce journey times to London to just 49 minutes. Journey times will also be significantly reduced to Manchester, the key northern cities and Scotland.
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BIRMINGHAM’S SOUTHSIDE THE CULTURAL HEART OF BIRMINGHAM
Encompassing Chinatown, the Gay Village and Theatreland, Southside is the emerging city centre district and the cultural heart of Birmingham. Home to creative and independent start-ups, Southside hosts a number of the city’s leading leisure venues, restaurants and bars. Most notably the home to a number of Birmingham’s theatres including the Hippodrome, the single busiest theatre in the UK. Southside in Birmingham has been compared to trendy Shoreditch in London and the lively Northern Quarter in Manchester. It’s Birmingham’s most vibrant and diverse scene and has become a hub for art, nightlife and fashion.
Canals, Bars & Restaurants as Gas Street Basin to the west of Bristol Street.
SOUTHSIDE AND THE BIG CITY PLAN Bristol Street has long been the southern gateway to the city’s core, and historically home to the original tram network. From a transport and access position, Bristol Street is focal point of the the Birmingham Big City Plan for the south of the city with many key investment and infrastructure projects planned in the immediate future. The cluster of theatre, entertainment and leisure activities within and around Southside, including the O2 Academy, Hippodrome, Old Rep, Alexandra Theatres and the Electric Cinema, has already cemented Southside’s status as a major creative and cultural district and will be promoted and capitalised upon in order to grow the area’s potential visitor base.
RESIDENTIAL PROPERTY MARKET ON THE SOUTH SIDE While the range of cultural and lifestyle offerings on the doorstep, along with the employment opportunities, is seeing Southside as the emerging city central residential district amongst the 18-35 year old population. The addition of the exciting South Central scheme at the gateway of Southside and the city core is the first of a number of high profile infrastructure developments planned in the area. With future projects and residential additions that are likely to push growth and prices in a positive direction for those investors and buyers whom are entering the market at this stage.
SOUTH CENTRAL 28 STOREY
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South Central, Southside, Birmingham. Massing & future massing.
A 28 STOREY LANDMARK DEVELOPMENT IN THE HEART OF THE UK’S LEADING PROPERTY MARKET
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SOUTH CENTRAL, THE CITY CENTRE ADDRESS YOU CAN CALL HOME Developed with keen interest within the city and much consultation to meet the growing demands of the Birmingham residential market. Community living is at the heart of this project with plenty of indoor communal space which has been designed to be flexible and multi purpose and can be used for a variety of events from workout classes to online conferences. Attention to detail throughout will provide an inclusive and open experience for the residents to enjoy.
South Central is a landmark 28 storey tower, occupying a prominent city centre address on the corner of Bristol Street and Essex Street, right in the heart of the emerging Southside district. A feature 75° corner, a classic terracotta tile design and a crowning roof terrace not just makes for one of the most exciting developments in the city but a historic addition to the Birmingham Cityscape.
COMPLETION: Q1 2023 Internal bike storage with 76 bike lockers. Residents multi media & co-work space.
Award Winning Architect, Glancy Nicholls “Our plans have been created to provide more than just apartments, but a real sense of community. The communal areas we have included within our plans will help foster that and will provide an exciting social element for those that live here.”
Fitness Studio. Roof Garden and Sky Cinema. Secure residents entrance with access to post room and secured parcel pick up area.
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N E W T O W N BIRMINGHAM CITY HOSPITAL
S U M M M E R F I E L D
J E W E L L E R Y Q U A R T E R
BIRMINGHAM CITY UNIVERSITY SNOW HILL STATION
AXIS SQ
PARADISE CIRCUS CENTENARY SQUARE
L A D Y W O O D INTERNATIONAL CONVENTION CENTRE
COLMORE ROW
C I T Y ST PAULS SQ
PA R A D I S E D I S T R I C T
C E N T R E METRO - CENTRAL
BULLRING
LIBRARY
UTILITA ARENA BIRMINGHAM BRINDLEY PLACE
GRAND CENTRAL
HSBC HQ
G A S
DEUTCHE BANK
CURZON STREET (FUTURE HS2 STATION)
HIPPODROME
S T R E E T
B A S I N
D I G B E T H
NEW ST
MAILBOX
BANK TOWER
BIRMINGHAM CITY FOOTBALL CLUB
CHINA TOWN
BORDSLEY STATION
LOWER ESSEX ST
W E S T S I D E O2 ACADEMY
HOLLOWAY CIRCUS SUNSET PARK FIVE WAYS STATION
MOONLIT PARK
WRENTHEM ST HIGHGATE PARK
C H A D
VA L L E Y H I G H G AT E
WALKING TIMES FROM SOUTH CENTRAL
CALTHROPE PARK
E D G B A S T O N
EDGBASTON CRICKET GROUND
B A LT I
T R I A N G L E
AN IDEAL CITY LIVING EXPERIENCE
The development has been built with a focus on creating an effortless living experience centered around city living. Concierge and security is of the highest standard with secure entrance, bike storages and post room. Arguably the leading city living scheme in the city.
The accommodation benefits from the quality finishes, the finest flooring, and bespoke kitchens. All apartments have been designed to maximize space and centered on light with every apartment benefiting from floor to ceiling picture windows offering the best views of the city and beyond. The Southside of the city is in short supply of high end living space so SOUTH CENTRAL will be a welcome addition to the local market. With its unique artistic design, the tower will be recognisable, standing out from the crowd in the Birmingham skyline.
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QUALITY INTERIORS THAT STAND OUT FROM THE CROWD
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LIVING AT SOUTH CENTRAL Delivered with much consultation with the city and the experience of operating The Bank Towers, which is arguably the leading city living scheme in Birmingham, South Central has delivered what the city has asked of it. Matching agile, fresh and progressive residents with an address that delivers lifestyle to match. Concierge and post rooms to manage deliveries in the day and food orders at night, and flexible amenity space throughout the building that can be managed via a purpose built residents app. • Fitness Studio. • Co work space. • Roof terrace & cinema. The App allows residents to streamline services such as laundry, cleaning, booking communal space, or hosting events. Providing a simple and easy way to manage day to day tasks related to their apartment, all in one place.
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FLOOR PLANS & APARTMENTS
LEVEL 1-2
CO
A
CO - Floor 1 Workspace | Floor 2 Fitness Studio A - 2 Bed | 671.2 SQFT | 62.4m2 C - 1 Bed | 439 SQFT | 40.8 m2 D- 1 Bed | 439 SQFT | 40.8 m2 E- 1 Bed | 531.6 SQFT | 49.4m2 F- 1 Bed plus office | 671.9 SQFT | 62.4m2
C
D F
E
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LEVEL 3-6
LEVEL 7-21 A
A
B
B
A - 2 Bed | 664.7 SQFT | 61.8m2
A - 2 Bed | 671.1 SQFT| 62.3m2
B - 2 Bed | 670.9 SQFT | 62.3 m2
B - 2 Bed | 677.9 SQFT | 62.9 m2
C - 1 Bed | 439 SQFT | 40.8 m2
C - 1 Bed | 439 SQFT| 40.8 m2
D- 1 Bed | 439 SQFT |40.8 m2
D- 1Bed | 439 SQFT | 40.8 m2
E - 1 Bed |531.6 SQFT | 49.4m2
E - 1 Bed | 531.6 SQFT | 49.4m2
F- 1 Bed plus office | 671.9 SQFT | 62.4m2
F- 2 Bed | 671.9 SQFT | 62.4m2
C
C
D
D
F
F
E
E
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LEVEL 22-26
PENTHOUSE PA
A
PB
B
A - 2 Bed | 671 SQFT | 62.3m2
PA - 2 Bed | 670.9 SQFT | 62.3m2
B - 2 Bed | 677.9 SQFT | 62.9 m2
PB - 2 Bed | 676.9 SQFT | 62.9 m2
C - 2 Bed | 688.3 SQFT |63.9 m2
PC - 1 Bed | 439 SQFT | 40.8 m2
D- 2 Bed | 750.8SQFT |69.8m2
PD- 3 Bed | 993.9SQFT | 92.3m2
E - 2 Bed | 672.1 SQFT | 62.4m2
PE - 672.2 SQFT / 62.4m2
PC
C
PE
E
D
PD
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A PLACE YOU CAN CALL HOME
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SOUTH
Important Notice: The information provided in this brochure is for general reference only and should not be relied upon when making your property purchase. While high standards have been used in the preparation of the information, analysis, views and projections, no responsibility or liability whatsoever can be accepted by Regal Property or its appointed sales agents. Floor plans are indicative only and CGIs are illustrative. We would urge all buying parties to check any purchase details and expectations are in keeping with the apartment selected and ensure your legal pack represents the property and specifications you are expecting. Details are understood to be correct and to the best of knowledge at time of print.
CENTRAL