CONTENTS 04 - BIRMINGHAM: MACRO OVERVIEW 06 - ECONOMY 08 - CONNECTIVITY 10 - EDUCATION
18 - SALES AND RENTAL MARKET
12 - REGENERATION
20 - THE DEVELOPMENT
16 - SUPPLY AND DEMAND
22 - AREA MAP 32 - COMPARABLE MAP 34 - SPECIFICATIONS
BIRMINGHAM:
MACRO OVERVIEW Situated centrally between major UK hubs, Birmingham has become the most popular destination for people moving out of the Capital. With large volumes of regeneration and high-connectivity, it's no surprise that it was recently named the number one business hotspot in the UK, outside of London.
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ECONOMY
ECONOMY
BIRMINGHAM ECONOMY -
At a GDP of £38.7bn in 2019, Birmingham is the city with the largest economy in the UK outside of London
Contracting in 2020 due to Covid-19, Birmingham's GDP is expected to grow over 11% in 2021
The 4% GDP growth in 2019 outstripped the national average of 1.4% and London at 2%
PWC’s Emerging Trends in Real Estate 2019 ranked Birmingham as the most investable city in the UK
Birmingham has more open spaces than Paris and more canals than Venice. These factors contribute to the city being listed in the Top 50 Most Livable Cities of the Mercer’s Global Quality of Living Report.
Birmingham is undergoing enormous regeneration ahead of hosting the Commonwealth Games in 2022. The Big City Plan aims to create 65,000 square metres of new and improved public spaces.
The region recorded the biggest growth in employment of all UK regions with 81,000 new jobs in 2019
HSBC, Deutsche Bank and Barclays are collectively relocating to Birmingham bringing 8000 new staff members
It also currently has one of the largest shopping centres in Europe and the 2nd highest number of Michelin-starred restaurants in the UK.
Sources: Knight Frank, JLL, Birmingham City Council, One Touch Property Investments
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CONNECTIVITY
CONNECTIVITY
THE HS2 PROJECT Birmingham is the most strategically-located city in the UK, with 90% of the population able to reach it in under 4 hours. It promises to cement this reputation as Europe’s largest infrastructure project, the HS2 high-speed rail, shortly comes underway. The world-class HS2 Curzon Station will sit between the Birmingham City Centre and the Digbeth Creative Business Quarter. It will fully integrate with the city’s current transportation and drastically shorten connections to the rest of the country.
The HS2 will connect Birmingham to London in just under 45 minutes. With most workers in London already spending that time commuting, the more affordable cost of living in Birmingham will further add to the rapid population growth.
The City Council predicts that Curzon Station will generate a cumulative GDP impact of £3.1 billion and an economic output of £1.4 billion. BIRMINGHAM AIRPORT -
HS2 TRANSPORTATION LINK GLASGOW
to GLASGOW 4 hour 45 minutes 3 hour 20 minutes
UK's 3rd
EDINBURGH
to EDINBURGH 4 hour 59 minutes
just under
3 hour 11 minutes
12.5 million
passengers in 2018
largest airport outside of London
£500 million
investment in infrastructure to 2033
50 airlines
operating 143 direct routes
to LEEDS to MANCHESTER 1 hour 35 minutes
LEEDS MANCHESTER
1 hour 59 minutes 49 minutes
40 minutes
BIRMINGHAM
to LONDON 2 hours 45 minutes LONDON
Sources: Google map, thetrainline.com, hs2.org.uk
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Sources: Knight Frank, West Midlands Growth Company, Statisa, One Touch Property Investment
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EDUCATION
EDUCATION Jewelly Quarter Duddeston
Aston University 9mins
EDUCATION -
Birmingham City University
Birmingham Snow Hill
Adderley Park
5mins Garrison Lane Park
Birmingham New Street
The lifestyle Birmingham has to offer has attracted students locally and abroad, drawn to its cultural diversity and worldclass education. It makes a prestigious feature on the list of top 50 Best Student Cities according to the QS World University Rankings.
Birmingham Moor Street
East & Green
Bordesley
Five Ways
There are 5 first-rate universities producing 25,000 graduates a year. 49% of these graduates opt to stay in Birmingham, contributing to a skilled and talented workforce. The high graduate retention rate has resulted in 40% of Birmingham's population being under the age of 25, contributing to a strong rental demand. It also adds to the growing local economy as major companies establish head offices to take advantage of the young pool of talent.
University
University of Birmingham 19mins
80,000
Total number of students in Birmingham
2nd
UK’s second-largest student city
40%
of Birmingham's population is under the age of 25 years old
• • • • •
Over 34,000 students, 40% are postgraduates Over 8,700 international students from approximately 150 countries One of the top 100 universities in the world The 11th best university in the UK One of the top 50 universities ranked for student life quality
• • • • •
Listed in the top 50 universities in the UK Ranked 11th in the world for students pursuing Marketing studies An international community of students from more than 120 countries Featured in the World Top 50 for International Outlook Over 250 university partnerships in around 45 countries
• 24,500 students • Featured in the top 100 universities in the UK • 97% of students are employed or in further study within 6 months of graduating • £260 million invested to transform the campus Sources: QS World University Rankings, Times Higher Education, THE World University Rankings
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BIRMINGHAM MAP
REGENERATION
REGENERATION
4 CURZON STATION Ã
Birmingham is currently undergoing a 20-year City Centre Masterplan to create over 50,000 new jobs and 16 million sq ft of new mixed-use floorspace.
Jewellery Quarter Station
Gun Quarter
2026 Birmingham to London 2033 Birmingham to Manchester and Leeds
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The Curzon station will provide direct routes to major UK cities in record time, acting as a catalyst for regeneration. It will further add quality public transport within Birmingham city, including a brand-new tram and light-rail system called the West Midlands Metro.
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1 DIGBETH Ã
St Paul’s Station
6 Ã
Characterised by street art and red-brick housing, Digbeth has been dubbed Birmingham’s Shoreditch.
Jewellery Quarter 18
Its convenient location is a huge draw for trendy creatives and savvy business-men alike. Just 10 minutes on foot from the city centre, Digbeth is estimated to grow in popularity as transport routes improve efficiency.
7 Ã 3 Ã
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3
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5
Eastside E
4 Ã
Ã
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A
City Centre Enterprise Zone Sites Major Sites
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22
28
7 D
1
The Birmingham Smithfield Regeneration Scheme is a £500 million investment to redevelop the former wholesale market.
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2 Ã
6 14
à 1
16 15
The plan is to create 3,228,000 sq ft of mixed-use floor space incorporating cultural and leisure attractions. An iconic feature will be a vibrant new market as well as a festival square to capitalise on local events. Furthermore, the plan includes developing more than 2,000 homes and 3,000 new jobs.
Paradise Circus Snowhill Building 2 Snowhill Building 3
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12
Moor Street Station
C
Westside and Ladywood
Arena Central
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New Street Station
1 2 3
City Centre Core
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SMITHFIELD
Digbeth
7 8 9 10 11
6 SOHO WHARF Ã
A £165 million project to regenerate industrial land into urban living space with public piazzas on the canal front. Soho Wharf promises to take full advantage of the canal system surrounding the 12-acre site and provide new homes for over 2000 people.
Post and Mail Southern Gateway 103 Colmore Row Birmingham Children’s Hospital Beorma
7 ST PAUL’S QUARTER Ã
Masshouse (Phase 2) Eastside Locks
A £125 million upgrade on almost 100,000 sq ft of commercial, retail and leisure space wedged between the buzzing Jewellery Quarter and the city centre. The restoration plan proposes to create 305 new homes and additional mixed-use space across 20 buildings while delicately maintaining the urban grain and historic charm of this heritage site.
Digbeth
6 17
12 13 14 15
B
The convenient location of Smithfield will allow it to take advantage of the HS2 and the famous Bullring shopping centre, increasing the footfall tenfold and drawing in up-and-coming neighbourhoods from the South East. The development will take 15 years to complete and is expected to reach £470 million in local economic output.
London has Canary Wharf, Birmingham has Snowhill -a postmodern development with the largest anticipated office scheme in the UK outside of the capital city. With 600,000 sq ft of prime office space, blue chip tenants include KPMG, Barclays, BDO, DWF, Gowlings and the headquarters of the largest infrastructure investment in the UK: the HS2.
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Soon, however, the canal regeneration Eastside Locks will command the most attention. A £450 million investment aimed to create mixed-use floor space on 13-acres of prime Digbeth real estate.
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5 SNOWHILL Ã
8
Snow Hill Station
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19
à 5
The Custard Factory is Digbeth’s real estate focal point. A refurbished factory that houses 101 creative industries bound by art galleries, cafes and dance studios.
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Typhoo Wharf Warwick Bar Great Barr Street Custard Factory Extension Smithfield Court Connaught Square
à COMMONWEALTH GAMES 2022 Ã
Jewellery Quarter
Wider areas of change Public open space Rail
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Brist o
20
Southside and Highgate
A38
Growth Area
Steeped in incredible history, the Jewellery District is a diverse destination and today home to a bustling food and drink scene. The area continues to enjoy significant local investment and unabated restoration, making it an undeniably attractive place to live and work in the city.
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l Stre et
KEY
3 JEWELLERY QUARTER Ã
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Metro Proposed Metro extension HS2 route/terminus
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Birmingham and the West Midlands region are set to host the Commonwealth Games in 2022.
St Georges Urban Village University College Birmingham Newhall Square Ludgate Hill
Birmingham has secured a £778 million investment and will sell over 1 million tickets to spectators across the globe. The event is set to bring extensive tourism and business trade to the entire West Midlands region.
Eastside 22 23 24
Rail station
Birmingham’s Jewellery Quarter houses Europe’s largest concentration of businesses involved in the jewellery trade and produces 40% of all the jewellery made in the UK.
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Routes opening
Asto A38 n Exp resy
Aptly called the Big City Plan, it is a vision to promote and facilitate continuing transformation into a world-class city centre. The Eastside and Southside are undergoing the most significant regeneration.
A new HS2 rail terminus covering almost 350,000 sq ft, is set to open it's doors in 2026.
Curzon Park City Park Gate Birmingham City University Campus
Aimed to further enhance residential and commercial developments in the area, the regeneration plans will also include upgraded transport links to the city centre and other regions.
Birmingham Science Park 25 26
Digital Plaza Venture Way
Other Major Development Site
Canal
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River Rea
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Bristol Street and St Lukes Martineau Galleries
Sources: JLL, Birmingham City Council, One Touch Property Investments
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SUPPLY
DEMAND
SUPPLY AND DEMAND -
MINIMUM NET ADDITIONAL HOUSING UNITS REQUIRED -
The demand for housing in Birmingham is significantly on the rise, with a population growth rate of 0.9% p.a. It is further supported by a growing number of businesses and firms moving to Birmingham for more affordable office space and quality of life for its workers.
The population is forecast to rise to 1.3 million by 2039
89,000 additional units are needed between 2011 and 2031
Employment growth is 1.1% per annum, more than double the national average of 0.5%
It is not possible to deliver all of the additional accommodation within the city boundary, so the new supply of housing is expected to expand to the outskirts. Essentially, the city will need over 4,000 additional housing units every year until 2031. RESIDENTIAL DEVELOPMENT PIPELINE 2010 TO 2023 -
NUMBER OF RESIDENTIAL UNITS BEING DEVELOPED IN BIRMINGHAM CITY CENTRE AGAINST THE RISE IN POPULATION -
Residential unit completed
Population for Birmingham City Centre
As seen in the graph, Birmingham’s residential development overlain by the rise in population, the outlook for property investors is extremely positive. Development activity has grown but simultaneously remained below demand levels for some time, which has created fierce competition for new homes in the city. This trend is set to continue in large due to the development of the HS2 system. With more Londoners migrating to areas that offer better value for money, the Birmingham City Council is scrambling to provide additional space for this housing. It has objectively assessed that 89,000 additional units are needed between 2011 and 2031.
Source: Birmingham City Concil
Completed
Under construction
2008-2018 annual average
As seen in the graph the dark blue bar indicates the forecasted number of units to complete, while the light blue bar indicates the figure of units actually completed. Even though the construction levels have increased significantly over the last few years, only 60-70% of projected completions actually happen on time. This is largely due to a shortage of labour and accessibility to high quality materials. Sources: Knight Frank Savills, Birmingham Strategic Housing market Assessment, JLL, ONS, Birmingham.gov.uk
SALES MARKET
RENTAL MARKET
SALES AND RENTAL MARKET -
YEAR-ON-YEAR HOUSE PRICE GROWTH (JUNE 2020) -
2.7% UK
Despite the increase in construction, Birmingham still faces a supply/ demand imbalance. It is forecast that new build values in the city will continue to rise on the back of this imbalance by a projected 21.7% over the next 5 years, outperforming the UK's average.
2.8% Birmingham
Of all the cities in the UK, Birmingham has one of the highest retention rates for students. It produces 25,000 graduates a year from its top 3 universities and retains 49% of them. Birmingham also has the third-highest level of graduates, after London and Manchester, who move to the city without any prior links.
FIVE-YEAR HOUSE PRICE FORECASTS (SEPTEMBER 2020) -
These notable factors contribute to Birmingham having one of the youngest populations in Europe and a highly educated one at that. Combined with the lack of available housing options, a large portion of the population has been forced into the rental market. The forecasted rental growth in Birmingham is, as a result, higher than the UK average.
HISTORIC HOUSE PRICE GROWTH -
A GROWING POPULATION -
1.16m United Kingdom
2020 Current population
1.3m
2039 Forecast population
Birmingham
RENTAL PRICES TICK UP -
HOUSE PRICE TO INCOME RATIO -
6.5 Birmingham
12.1 London
10.2 Bristol
7.6 England
Average askingrents Increase in Birmingham Percentage increase
Strong price growth (31%) has been recorded over the past 5 years, yet Birmingham remains affordable with almost half the affordability ratio of London.
Birmingham has outpaced the wider West Midlands Region in terms of average asking rents for many years, seeing a rise of 28% since 2009. For central locations in particular, this steady level of rental growth is forecast to continue over the next decade.
Sources: SHMA, Savills, Deloitte Crane Survey, House Price Index, ONS
Sources: LendInvest, Savills, Global property guide, Knight Frank Research, Rightmove, Oxford Economics, Savills Research
East & Green is a striking modern development situated in the beating heart of Digbeth's regeneration, just a 5-minute walk from The Custard Factory and Smithfield. The building is comprised of high specification one- and two-bedroom apartments with floor-to-ceiling windows overlooking vistas of the City Centre. With the new tram stop to the HS2 Curzon Station on its doorstep, East & Green is ideally positioned to attract the growing young demographic moving to Birmingham from London.
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21 Computer generated images are intended for illustrative purposes only
AREA MAP
EAST & GREEN Jewelly Quarter
LOCAL AMENITIES
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7
Birmingham 21 Snow Hill Station
5
1
6
2
Thinktank Birmingham Science Museum
5
3 Birmingham Museum & Art Gallery
20 Arena Birmingham
17
Ikon Gallery
19
12 15
16
18
Moor Street Station
9
13
The Electric Cinema O2 Institue
1
2
2
1
7
Cineworld
Highgate Park
2
The Custard Factory
5
Flex Fitness Birmingham
3
Convenience Store
1
O2 Institute - Music Venue
12 The Ivy
2
Smithfield Regeneration Site
13 Mailbox Birmingham
3
Selfridges Birmingham
14 Harvey Nichols
4
Birmingham Moor Street Station
15 Town Hall
5
The Clean Kilo Garrison
16 The International Convention Centre
6
Birmingham Curzon Street HS2 Station
17 Ikon Gallery
7
National Trust Birmingham Back to Backs
18 National SEA LIFE Centre Birmingham
8
O2 Academy Birmingham
19 Crescent Theatre
9
The Alexandra Theatre
20 Arena Birmingham
3
Birmingham 10 New Street Station
14
4
Lane Park
4 Birmingham
11
The Clean Kilo
POINTS OF INTEREST
1 6
1
10 Birmingham New Street Station St Andrew’s
8
11 Piccadilly Arcade
4
Birmingham Snow Hill Station
Shopping Park
UNIVERSTIY Bordesley
3 Five Ways
21
3 5
1
Birmingham City University
4
University of Birmingham
2
Aston University
5
Newman University Birmingham
3
University College Birmingham
1
Two Snowhill: Gowling WLG, Quilter Cheviot, BDO LLP and HS2
4
Calthorpe Academy School
5
Birmingham Crown Court
4 1 square = approx. 4min. walk
Ark St Alban’s Academy
4
5
Birmingham Central Mosque
22
2
One Snowhil: KPMG, Barclays Bank PLC and DWF
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EY and DLA
3
The Rowton Hotel
7
Birmingham Children's Hospital 23
THE DEVELOPMENT
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Computer generated images are intended for illustrative purposes only
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THE DEVELOPMENT
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Computer generated images are intended for illustrative purposes only
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THE DEVELOPMENT
Computer generated images are intended for illustrative purposes only
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THE DEVELOPMENT
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Computer generated images are intended for illustrative purposes only
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SPECIFICATIONS
SPECIFICATIONS Internal finishes •
White satin finished skirtings
•
Fine plaster skim coat walls with Dulux Trade Diamond Matt paint
•
Satin stainless-steel ironmongery
•
Satin anodised aluminium door ironmongery with latch
•
Wood effect vinyl plank flooring
•
Paint grade flush face solid core doors
Bathroom and en-suite fittings •
Minoli Bravestone series grey ceramic floor tiling
•
Atlas Concorde Brave Pearl ceramic wall tiling
•
Vanity basin complete with floor standing base unit
•
Duravit Durastyle floor mounted WC
•
Bath fitted with thermostatic bath filler & shower mixer valves and screen
•
Electric towel warmer
•
Silver back polished mirror
Kitchen cabinets and appliances •
Ceramic hob and electric oven with easy clean enamel and extractor hood
•
Integrated LCD touch display fridge/freezer
•
Integrated A rated energy dish washer with 7 programmes
•
Sink with satin stainless-steel tap
• AAA energy efficiency Washer dryer with 10+7kg wash/dry capacity •
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Composite quarts work tops
