CONTENTS
One
WELCOME 5
Two
WHITECHAPEL AND LONDON MAPS 6 – 13
Three
Four
Five
INTRODUCING THE GEORGETTE SOUTH 34 – 55
Six
CULTURE, RESTAURANTS AND GALLERIES 56 – 61
Seven
FLOORPLATES 64 – 74
Eight
PURCHASER BENEFITS 75
WHY INVEST? 14 – 19 THE SILK DISTRICT 20 – 33
2—3
The City
WHITECHAPEL WELCOMES the WORLD. One
People have always invested their futures in Whitechapel. The French Huguenots did in the 17th century, bringing with them their knowledge and craft in silk from which our new homes take their name. The Silk District is a flow of tall towers, lowerlying buildings and landscaped gardens – where the homes have been meticulously designed to be elegant, practical and stand the test of time. We’re part of a larger story of investment in the area. The Elizabeth Line (Crossrail) station is coming, turning it into an even more significant transport interchange. You’re buying more than a home at The Silk District. You’re buying into a location that’s going places.
The Georgette
4—5
6—7 Shoreditch High Sreet
Regent’s Park
Brick Lane
Barbican
Spitalfields Market
Tottenham Court Road
Liverpool Street
Moorgate
Hyde Park
Whitechapel
Bank
The Gherkin
London Eye
Tate Modern
Houses of Parliament
Borough Market
Tower Hill
London Bridge
The Shard
Tower of London
Tower Bridge
FIND your WAY AROUND Two
THE BESTof LONDON on YOUR DOORSTEP
Elizabeth line (Crossrail), Overground and Underground Stations
Key Destination Stations
CANARY WHARF 3 mins by Crossrail
LIVERPOOL STREET 2 mins by Crossrail
SHOREDITCH HIGH STREET 5 mins by Overground
STRATFORD INTERNATIONAL5 mins by Crossrail
TOTTENHAM COURT ROAD
PADDINGTON 13 mins by Crossrail
7 mins by Crossrail
BOND ST 10 mins by Crossrail
LONDON BRIDGE 14 mins by Tube
BANK 12 mins by Tube
KING’S CROSS ST PANCRAS 18 mins by Tube
LEICESTER SQUARE 20 mins by Tube
WATERLOO 18 mins by Tube
COVENT GARDEN 23 mins by Tube
VICTORIA 22 mins by Tube
PICCADILLY CIRCUS 25 mins by Tube
LONDON CITY 25 mins by Tube and DLR
GREENWICH 26 mins by Overground and DLR
LONDON HEATHROW 36 mins by Crossrail
WESTMINSTER 26 mins by Tube KNIGHTSBRIDGE 30 mins by Tube
Elizabeth line (Crossrail)
Legend
District line Hammersmith & City line Elizabeth line (Crossrail) Londonline Overground District
Stratford International
Hammersmith & City line London Overground Baker Street
Euston
Shoreditch High Street
Farringdon
Paddington
Southall
King’s Cross St Pancras
Tottenham Court Road Liverpool Street
Ealing Broadway Covent Garden
Bond Street White City
Bank
Leicester Square
Piccadilly Circus Ealing Common
Whitechapel
Canary Wharf
Knightsbridge
Hammersmith
South Kensington
Victoria
Westminster
RIV
ER
TH
AM
ES
London City London Bridge
Canada Water
Waterloo
London Heathrow Greenwich Journey times are approximate only and taken from TfL
8—9
THE BEST ATTRACTIONS on YOUR DOORSTEP
Shopping
Culture
Parks
1
9 CANARY WHARF 3 mins by Crossrail
17 STEPNEY GREEN GARDENS 9 mins' walk
2 OXFORD STREET 7 mins by Crossrail
10 TOWER BRIDGE 6 mins by Tube
18 BETHNAL GREEN GARDEN 9 mins' walk
3 BOND STREET 10 mins by Crossrail
11 WHITECHAPEL GALLERY 11 mins by Crossrail
19 WEAVERS FIELDS 10 mins' walk
12 ST PAUL’S CATHEDRAL
20 BEAUMONT SQUARE GARDENS 11 mins' walk
WESTFIELD STRATFORD 5 mins by Crossrail
4 THE ROYAL
EXCHANGE 12 mins by Crossrail
12 mins by Tube
5 NOTTING HILL 18 mins by Crossrail and Tube
13 THE O2 13 mins by Tube
21 THE REGENT'S PARK 13 mins by Crossrail
6 SLOANE SQUARE 22 mins by Crossrail
14 THE SHARD 14 mins by Tube
22 VICTORIA PARK 25 mins' walk
7 COVENT GARDEN 24 mins by Tube
15 BIG BEN 18 mins by Tube
23 GREENWICH PARK 30 mins by DLR
8 KNIGHTSBRIDGE
16 BUCKINGHAM
30 mins by Tube
PALACE 23 mins by Tube
24 HYDE PARK 33 mins by Tube
1
22 21
19
18
20
24
1 MILE
5 MILES
12
7
8
4
RIVER THAMES
5
16
17
10 14
3
11
1 MILE
2
9 13
15
6
23 Journey times are approximate only and taken from TfL
10—11
THE BEST of EDUCATION on YOUR DOORSTEP
Universities 1
OFSTED Outstanding Schools
MED CITY 1 min walk
10 MULBERRY ACADEMY SHOREDITCH 5 mins by Overground
2 QUEEN MARY UNIVERSITY OF LONDON 4 mins by Tube
11 SWANLEA SCHOOL 7 mins' walk
3 UCL 12 mins by Crossrail and Tube
12 SIR JOHN CASS & RED COAT C OF E
4 SOAS
13 mins by Crossrail and Tube
SECONDARY SCHOOL 9 mins' walk
5 LONDON METROPOLITAN UNIVERSITY 14 mins by Tube
13 BEATRICE TATE SCHOOL 10 mins by Tube
6 KING'S COLLEGE LONDON 16 mins by Tube
14 MULBERRY SCHOOL FOR GIRLS 10 mins' walk
7 CITY UNIVERSITY OF LONDON 17 mins by Tube
15 BISHOP CHALLONER CATHOLIC
8 LONDON SCHOOL OF ECONOMICS AND POLITICAL SCIENCE
(LSE) 17 mins by Crossrail and Tube
16 MORPETH SCHOOL 14 mins' walk
FEDERATION OF SCHOOLS 16 mins' walk
9 BPP BUSINESS SCHOOL 18 mins by Tube
10
7
16
11
2 13
3 4
1 MILE
2 MILES
8
5
5
1 12
14
6
RIVER THAMES
Journey times are approximate only and taken from TfL
12—13
15
1 MILE
3 MILES
9
A BRIGHT PLACE to LIVE IN. A BRIGHT FUTURE to INVEST IN. Three
Who’s moving to E1?
Ranked top for potential price growth as a result of Crossrail The Silk District has quickly become an ideal investment opportunity. Equidistant between two of London’s largest financial districts and on the cusp of Zone 1 - we have everyone from City financial and tech workers to creative pioneers moving in, attracted by the culture, lifestyle and jobs in and around the area.
The City – 2 mins away1
The Silk District in E1 falls into the perfect buyer hotspot, meeting demand for competitively-priced homes in an area with excellent transport links.
• 55% of the workforce aged 25-39 • Average full time salary of £80,000 • The highest average pay of any London borough & three times the national average • Employment growth of over 27% in the last 5 years3
Canary Wharf – 3 mins away2
• Characterised in the main as young professionals • Average salaries in excess of £100,000 • Employment growth of 14% forecasted over the next decade
Journey times are approximate only and taken from TfL and Crossrail 1
14—15
LOOKING to the FUTURE
The Mayor's "Whitechapel Vision" is a £300m investment in improving the local area. It promises four big things that further enhance the area's long-term appeal: • Making Whitechapel Road a destination shopping area. • Creating seven significant new public squares and spaces. • Building new schools, creating first class educational opportunities for you and your family. • Upgrading Whitechapel station – connecting to Crossrail, shortening your commute.
© Crossrail Ltd
Whitechapel’s proximity to both London’s major financial districts and ongoing regeneration promises it to be a key destination for impressive buy to let investment growth.
16—17
Day & Nightlife Regeneration plans will expand and redesign the famously vibrant street market and bring a wave of cafĂŠs, restaurants and bars. Surrounding changes include the redevelopment of a large Sainsbury's store as well as the introduction of retail stores, leisure facilities and new homes.
The Elizabeth line (Crossrail)
London's new railway will pass through Whitechapel. Slashed journey times to places like Bond St, Liverpool St, Canary Wharf and Heathrow will allow you to benefit from a Zone 2 price per square foot and Zone 1 connections. The station is part of a wider scheme, introducing retail and new homes.
New public squares
These will weave through the area and around The Silk District. New spaces will transform Whitechapel Road making it a more sought after area to live in and driving property prices up.
18—19
First-class education and civic hub
The "Whitechapel vision" is creating a globally renowned medical research campus called "Med City", accelerating access to top of the range facilities and technology, attracting medical professionals to the area looking for somewhere to rent. Adjoining the campus, the new Civic Hub will host state of the art libraries, retail and office space as well as offer new community facilities.
A PLACE THAT blends CRAFT, LUXURY AND ATTENTION to DETAIL. Four
The Silk District
Whitechapel is known for its sense of community. Our vision for The Silk District is therefore of a place people call home. Our three buildings are architecturally distinct and linked by streets and landscaping, moving between The Georgette, The Jacquard and The Bouchon. On your doorstep you've got residents-only facilities built to luxury hotel standard: concierge, gym, cinema room and flexible workspace.
The Jardin, a serene garden escape on your doorstep.
20—21
Welcome to The Silk District
22—23
Concierge
A friendly face present 24hours a day to keep things secure, welcome you home and make sure you don’t miss a delivery. This space makes a striking impression the moment you or your visitors walk through the door. Tim Whyman, Head of Design
24hr concierge
N
Artisan coffee and tea right on your doorstep
26—27
Gym
Residents’ gym and spin room means world-class training on your doorstep. Vertical lighting reflects the overall aesthetic and the various zones mean there’s somewhere for every type of workout. Tim Whyman, Head of Design
Resident's only Gym and Spin room
We combined the technology of a cinema with the comfort of a living room. That’s why we chose fulllength sofas for the seating, perfect for friends and family to get together. Natalie Slack, Interior Designer
30—31
Flexible workspace
We wanted to create a space that allows you another option for working from home or bringing clients in for a meeting. Comfortable and welcoming, every detail has been considered - even down to the carpet that has been acoustically treated. Tim Whyman, Head of Design
A space in which to meet and greet
AN INTRODUCTION to your NEW HOME Five
The Georgette South
Our buildings are named to honour the craft and luxury of Whitechapel's silk industry. Full of character and subtlety, 'Georgette' is a light fabric typified by tightly interlaced silk threads. The Georgette South is part of a collection of secluded residences, standing at seven floors tall. Homes here benefit from unique views of Canary Wharf – and balconies from which to enjoy them. Watch the twinkling lights of some of London's most recognised landmarks from your own home.
N
The Jardin
At the heart of  The Georgette, The Jardin is the largest of the residents’ gardens. In the evening enjoy the soft glow of the garden lighting and in the day relax on the decking overlooking the lawns and flower beds.
N
Take in the views
Canary Wharf, gardens and clear skies. Leave the hustle and bustle of the city behind and admire the beauty of London's architecture from the comfort of your own home.
38—39
Your kitchen will be fitted out with the latest premium cooking appliance collection, thoughtfully integrated for function and for the preservation of clean, contemporary lines. Natalie Slack, Interior Desiger
Kitchens • • • • • • • • •
Natural oak effect finish to kitchen wall and base cabinets. Feature vertical groove door design in natural oak effect finish. Handle-less wall and base cabinets. White composite stone worktop with tiled splash back. Siemens Black composite 4-ring touch control induction hob in black glass finish. Integrated extractor. Integrated fridge-freezer. Single lever mixer tap in white finish. Energy efficient LED downlighters and concealed under wall cabinet LED strip lights.
Studio apartments •S iemens black integrated combination oven-microwave. • Slimline dishwasher. • Stainless-steel single bowl undermounted sink.
• • • •
One, Two & Threebedroom apartments
Siemens black integrated multi-function single oven. Siemens black integrated microwave. Integrated dishwasher. Stainless-steel single bowl undermounted sink. (one bedroom) • Stainless-steel bowl and a half undermounted sink. (two & three bedroom) • Integrated wine cooler, black finish (three bedroom homes only).
A place to entertain
Open-plan living. After rustling up fresh ingredients from Whitechapel Market, continue the evening with your guests with a night-cap in your relaxing living area.
Interiors • • • • •
Natural oak effect finish to apartment entrance door. White painted internal doors with linear groove profile. White painted square edge skirtings and architraves. Matte white finish ironmongery throughout. Large format white natural Terrazzo effect porcelain tiles to hallway, living and dining areas. • Walls and ceilings finished in matte emulsion paint.
Studio apartments • Large format white natural Terrazzo effect porcelain tiles to open plan studio bedrooms. • Fitted wardrobe to bedroom area with matte white door fronts. Includes hanging rail in chrome finish and concealed LED lighting.
One, Two & Threebedroom apartments
• Carpet finish to bedrooms. • Fitted wardrobe to master bedrooms with matte white door fronts. Includes hanging rail in chrome finish and concealed LED lighting, feature shelving detail.
Drink in the outdoors Rare are the homes in London that offer outdoor space. Enjoy watching the sun rise and fall across The Jardin, The Georgette’s landscaped garden, as you relax on your terrace for a morning coffee.
44—45
Lounge all day, every day Serenity when you’re working from home, sophistication when you’re entertaining. Slide open your balcony door, put your feet up and enjoy the summer breeze pouring in.
46—47
Your safe haven
Elegant bedrooms are designed for both form and function, with full-height windows bringing in space and light, pure wool carpet for warmth, in-built wardrobes subtly lit with LEDs as well as a feature alcove for additional storage.
48—49
Master in-built wardrobe
Master en suite
Bathrooms
• Large format white natural Terrazzo effect porcelain floor and wall tiles. • Bespoke, feature vanity with integrated storage in natural oak effect finish. Cabinetry includes fitted shelving, mirror with integrated lighting and shaving socket. • Single lever mixer tap in white finish. • White composite stone countertop with semi-recessed wash hand basin. • Double-ended bath with centralised bath filler. • Ceiling mounted shower head and wall mounted shower in white finish. • Concealed 3 outlet thermostatic mixer/ diverter, wall mounted in white finish. • White electric heated towel rail. • White wall mounted WC pan with soft close seat. • Dual flush plate in white finish.
En Suites • Large format pearl natural Terrazzo effect porcelain floor tile. • Large format white natural Terrazzo effect porcelain wall tile. • Bespoke, feature vanity with integrated storage in natural oak effect finish. Cabinetry includes fitted shelving, mirror with integrated lighting and shaving socket. • Single lever mixer tap in white finish. • White composite stone countertop with semi-recessed wash hand basin. • Low profile white shower tray. • Wall mounted shower head and hand shower in white finish. • Dual flush plate in white finish. • White electric heated towel rail. • Shower screen/enclosure, chrome finish.
52—53
The GEORGETTE SOUTH in DETAIL
• • • •
Electrical fittings
Energy efficient LED ceiling downlighters. Lighting to utilities where applicable. White metal finish switches and sockets throughout. Facility for Sky Q (subject to contract and connection), telephone and data points to master bedroom. • High speed broadband available (subject to connection). • Washer/dryer located within utility cupboard. • USB charging point to living room, kitchen and master bedroom.
Studio apartments
Television (terrestrial and satellite) points to living area.
One, Two & Three-bedroom apartments
Television (terrestrial and satellite) points to bedrooms and living areas.
Heating/Cooling
• Heating, hot water and power from central system with metered water/electric supply. • Independently zoned, thermostatically controlled underfloor heating throughout. • Whole-House ventilation.
Balconies/Terraces
Glazed door onto balconies and terraces with outdoor LED lighting (to apartments where indicated).
Security & peace of mind
Resident facilities
• Audio/Visual entry system. • Power point provided for wireless intruder alarm to be fitted at a later date. • Mains supply heat and smoke detectors and fitted with battery back-up, domestic fire sprinkler system. • Multi-point locking and spy hole to apartment entrance doors. • 24-hour monitored CCTV. • Programmed lift fob access control system. • Access control to car parks, bicycle storage, main entrance lobby, gym and cinema room. • A passenger lift located within each entrance lobby serving all levels. • 999 year lease. • Two-year fixtures and fittings warranty (part of the broader ten-year NHBC Buildmark warranty).
• 24-hour concierge: security, peace of mind and friendly face. • Flexible workspace: working, meeting or reading space with informal seating and fast Wi-Fi. • Gym: spin room and gym equipment. • Car parking: secure underground parking spaces, available by separate negotiation. • Cinema room: available for private bookings. • Landscaped and rooftop gardens. • Interior designed entrance lobbies. • Electric vehicle charging points. • Carpet floor finish to typical communal corridors.
54—55
Management company A management company will be appointed to administer the effective operation and maintenance of communal facilities for which a service charge will be levied and apportioned to the benefit offered.
YOU’RE BUYING more THAN A HOME. YOU’RE BUYING INTO A LOCATION that’s GOING PLACES. Six
The best of London starts with and surrounds Whitechapel. Architecture, shopping and picnicking in parks. The best universities and the outstanding schools. Culture, community and curiosities.
10 MINUTES to BOND STREET by THE ELIZABETH LINE (Crossrail)
56—57
THE BEST of WHITECHAPEL
WHITECHAPEL GALLERY 8 mins' walk
Investing in culture
Whitechapel has always been part of the fabric of London’s cultural scene. The world-famous Whitechapel Gallery has a hundred-year history of introducing artists like Mark Rothko and only recently welcomed London’s largest photography gallery, Fotografiska.
ST KATHARINE DOCKS 6 mins by Tube
BRICK LANE MARKET 8 mins' walk
SOHO HOUSE 5 mins by Overground
THE BEST of LONDON ON YOUR DOORSTEP
TATE MODERN 23 mins by Tube
SHAKESPEARE’S GLOBE 23 mins by Tube
THE NED 12 mins by Tube
LIBERTY LONDON 14 mins by Crossrail and Tube
BOROUGH MARKET 14 mins by Tube
SHOREDITCH 5 mins by Overground
Masterplan
RAVE
N RO
Ground floor amenities
W
RAVE
N RO
W
The Jacquard
The Jacquard
The Bouchon
2
SIDNEY STREET
The Georgette North
SIDNEY STREET
1
The Georgette North The Bouchon
3 6
3
4
5
The Georgette South 3 3
The Jardin
6 Legend 1 CONCIERGE
The Georgette South
SUN
SET SUN
RISE
STE P
NEY
WAY
2 FLEXIBLE WORKSPACE 3 LOBBY ENTRANCE 4 GYM & SPIN ROOM 5 CINEMA ROOM 6 BIKE STORES 7 CAR PARK ENTRANCE
Floorplates are for illustration of layouts only and are not to scale. Amenities floor plans subject to design amends.
66—67
STE P
7 NEY
WAY
Floor ONE
Floor TWO
Apartment B2.02.24
Apartment B2.01.24
Apartment B2.02.25
Apartment B2.01.25
Apartment Apartment
B2.02.23
Apartment
B4.01.29
B2.01.23
Apartment B2.01.22
Apartment B2.02.17
Apartment B2.01.16
Apartment B2.02.22
Apartment B2.01.21
Apartment B2.02.18
Apartment B2.01.17
Apartment B2.02.21
Apartment B2.01.20
Apartment B2.02.20
Apartment B2.01.19
Apartment B2.02.19
Apartment B2.01.18
SUN
SUN
SET
SET
SUN
SUN
RISE
Masterplan
THREE BEDROOM
CAVELL STR EET
TWO BEDROOM
East Elevation
West Elevation
E
RAV
STUDIO ONE BEDROOM
West Elevation W N RO
SIDNEY STREET
Legend
RISE
STE
PNE
Y WA Y
Floorplates are for illustration of layouts only and are not to scale. All measurements given may vary within a tolerance of 5%.
68—69
East Elevation
Floor THREE
Floor FOUR
Apartment B2.03.24
Apartment B2.04.23
B4.04.27
Apartment
Apartment
B2.03.25
B2.04.24
Apartment B2.03.23
Apartment B2.03.17
SUN
Apartment
Apartment
Apartment B2.04.22
B4.04.28
Apartment
Apartment B2.04.16
B4.04.29
Apartment
Apartment
B2.03.22
B2.04.21
Apartment
Apartment
B2.03.18
B2.04.17
Apartment
Apartment
B2.03.21
B2.04.20
Apartment
Apartment
B2.03.20
B2.04.19
Apartment
Apartment
B2.03.19
B2.04.18
SUN
SET
SET
SUN
SUN
RISE
Masterplan
THREE BEDROOM
CAVELL STR EET
TWO BEDROOM
East Elevation
West Elevation
E
RAV
STUDIO ONE BEDROOM
West Elevation W N RO
SIDNEY STREET
Legend
RISE
STE
PNE
Y WA Y
Floorplates are for illustration of layouts only and are not to scale. All measurements given may vary within a tolerance of 5%.
70—71
East Elevation
Floor FIVE
Floor SIX
Apartment B4.05.27
Apartment
Apartment
B2.05.23
B4.06.16
Apartment
Apartment
B4.05.26
B4.06.15
Apartment
Apartment B2.05.22
B4.05.28
Apartment B4.06.14
Apartment
Apartment B4.06.17
Apartment B2.05.24
B4.05.25 Apartment
Apartment B2.05.16
B4.05.32 Apartment
Apartment
B4.05.29
Apartment
Apartment
B4.06.21
B4.06.18
B2.05.21
Apartment B2.05.17
Apartment
Apartment
B4.06.19
B4.05.30
Apartment B2.05.20 Apartment B2.05.19 Apartment B2.05.18
SUN
SUN
SET
SET
SUN
SUN
RISE
Masterplan
THREE BEDROOM
CAVELL STR EET
TWO BEDROOM
East Elevation
West Elevation
E
RAV
STUDIO ONE BEDROOM
West Elevation W N RO
SIDNEY STREET
Legend
RISE
STE
PNE
Y WA Y
Floorplates are for illustration of layouts only and are not to scale. All measurements given may vary within a tolerance of 5%.
72—73
Floor SEVEN
Once you’ve exchanged contracts, you’ll become part of an exclusive club created just for our homeowners. This gives you access to benefits like property industry investment reports, invitation-only events.
Apartment B4.07.16 Apartment B4.07.15
Apartment B4.07.14
Apartment B4.07.17
Apartment
Apartment B4.07.18
B4.07.21
Apartment B4.07.19
SUN
SET SUN
RISE
Masterplan E
RAV
TWO BEDROOM THREE BEDROOM
CAVELL STR EET
STUDIO ONE BEDROOM
West Elevation W N RO
SIDNEY STREET
Legend
STE
PNE
Y WA Y
Floorplates are for illustration of layouts only and are not to scale. All measurements given may vary within a tolerance of 5%.
74—75
All computer generated images throughout the brochure, are indicative and are used for illustrative purposes only.
THE STORY OF SILK‌ The Huguenots brought master weaving skills from France and elevated the quality and quantity of East London silk production.