“ O ur vision was to create a sequence of defined spaces organised to maximise living accommodation and frame the outlook to Gunnersbury Park.� MSMR Architects
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London: A True Alpha City As the city with the largest number of global billionaires, London is a firmly-established mecca of investment. It is recognised not only as the largest offshore Renminbi trading hub but also as the world’s leading centre for all currency trading, having traded US $85 billion in a single quarter of 2019. — The Globalization and World Cities Research Network has crowned London with its highest Alpha++ status, an accolade based on the strength of business service connections to other cities. The only other location in the world awarded this standard is New York City, making it a truly dynamic opportunity for business growth. Being ideally positioned to cater to international business, London is experiencing an exciting surge in key sectors. Over a third of Europe and Israel’s 169 unicorn tech businesses were founded in the capital, positioning it at the centre of the global tech explosion with the world’s fastest growing scale-up cluster. London’s ability to accomplish such a feat can be narrowed down to two critical differentiators: a highly educated workforce and a diverse pool of talent. 56% of London’s population are qualified professionals with a minimum of a bachelor’s degree, establishing it as the fourth most educated city in the world. Furthermore, the UK is championing the standard for university education and producing graduates of a particularly high calibre. Renowned globally for this reputation, more than half the students in London’s top universities are international. According to a recent UCAS student survey, 70% of final-year students in London plan to stay in the capital after graduation. London’s superb ability to attract and retain talent is projected to shortly result in one of the highest concentrations of the 20 to 29 year-old age group in Europe.
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HOUSING SUPPLY London’s population rose to a record 8.9 million in mid-2018, with rapid growth over the last decade in both Inner and Outer London. GLA projections anticipate a further increase of 1.9 million people between 2018 and 2041, which would increase London’s population to 10.8 million people. Historic and projected London population, 1801 to 2041
With such a buoyant growth in demand, London has consistently failed to provide enough housing for its population of 8.9 million. Between 1997 and 2016, just 470,000 homes were added to the housing stock, an increase of only 15%. This shortfall in homebuilding meant that by 2016 there were only around 3.5 million homes in London. If housing growth had kept pace with population growth since 1997, there would have been 4.2 million homes. The lack of new construction, and the resulting shortage of accommodation, has become particularly acute in recent years. The 2017 London Strategic Housing Market Assessment (SHMA) has identified that London now needs 66,000 new homes a year as opposed to the 49,000 new units needed in the SHMA 2013 assessment. This is largely due to only 33,000 houses per annum actually reaching completion between 2013/2014 and 2016/2017.
London Plan capacities and net completions, 1997 to 2028
The dramatic change in the population has lead to a significant change in the tenure mix. In the first decade of the 21st century, the proportion of owner-occupied households with mortgages fell from 38% in 2000 to 29% in 2011 while the proportion that rent on the open market rose from 15% to 25%. As of 2018, around 52% of London households own their own home, whilst 48% opt to rent. This exciting mix of factors bodes well for rental growth which is set at 17% over the next 5 years. Average private rents in the greater London area have risen 42% since 2005, by far the largest increase of any region. Bolstering rental prospects is a positive real wage growth and an increasing demand and supply of professionallyoperated developments.
New housing starts provide an indication of the housing supply pipeline, however, recent figures have shown an emergence of bottlenecks. In 2018, completions were 21% below the previous year and have continued to fall from their peak in 2015. Quarterly data on conventional new build housing starts in London suggests 2019 was at its lowest level in the past decade. Private developers started construction on 23% fewer homes in 2019 than in the previous year and public sector house building was down 36%. Housing starts in London will take a while to rebound from the recent sharp slowdown and a gradual supply recovery will fuel higher house price growth during the forecasted period.
HOUSE PRICE GROWTH 2020 and 2021 will see relatively slow price growth but stronger uplifts will follow as confidence in the market bounces back. The driving force will be from the return of investors post the UK transformation phase, combined with renewed owner-occupier demand and an escalated preference of new over old. House prices are currently expected to rise 17% over the next 5 years. Long term, however, London is forecast to have the highest house price growth of all regions, due to surging demand outstripping the slow and steady growth of supply. According to JLL’s 2019 residential report, West London in particular is forecast to outperform both Greater London and Central London over the next 5 years in both rental growth and sales price.
The number of new London homes has only grown by 18% (530,000) in the last two decades, while the number of jobs has grown by 45% (1.87 million) and the number of people by 27% (1.89 million). This results in a prime opportunity for the buy-to-let investor. Furthermore, falls in supply will continue to widen the demand vs supply imbalance pushing price growth in the medium to long term.
Even as global uncertainties reign supreme, London’s GDP growth of 2.3-2.5% p.a. for the period of 2021 to 2024 far outstrips other regions. The key drivers of economic growth are innovation and education -both of which, London isn’t short on. The city is in a position to rally for international investment, fuelled by a pool of highly-skilled talent, which further fuels house price growth. Robust performance in key growth sectors and a resilient 12 economy. 55
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Explore the local area:
Brentford Chiswick Richmond 14
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Edgware
Brentford The Next Big Thing
Hampstead
Wembley King’s Cross
Liverpool Street
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SOLARIUM Paddington
KEW BRIDGE
Oxford Circus
Owned by property development group Ballymore, the plan is to create one of London’s largest waterside regeneration schemes by 2024. Derelict industrial buildings between Brentford High Street and the River Brent are being completely repurposed into 25,000 additional square metres of retail and commercial space. Included in the planCanary is a new high street and public square as well as sensitive upgrades to several heritage buildings to preserve the Wharf historic charm of the town centre.
Chiswick Brentford Chelsea
Nestled amongStratford West London’s most scenic regions, Brentford is a burgeoning hub of business and regeneration. The settlement is steeped in history dating back to the Roman era and was well established before the founding of London. In recent years, however, Brentford is immersed in transformation with the most notable program being a £500 million investment into The Brentford Project.
Waterloo
Kew
Brentford is home to a portion of the Golden Mile, named for its concentration of over 200 multinational corporate offices. The subsequent influx of young talent drawn by career prospects has been a major plank in the neighbourhood’s future. Bluechip companies with headquarters in Brentford include GlaxoSmithKline, Sky, Sega and Allianz, elevating the value of the postcode significantly. In the coming decade, employment in the borough is set to rise by 8% while GVA is expected to grow another 20%.
Richmond
Wimbledon
8%
20%
rise in employment
expected GVA growth
With only a 35-minute journey on the Piccadilly line into central London, Brentford is realising its potential as a key player in the real estate market for young working professionals looking for more value for money.
Av. Price
GBP502,196 7%
Price Increase over Past Year
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GBP877,308 Price Increase over Past Year 0% Av. Price
Chiswick Chiswick is an upmarket neighbourhood renowned for its village feel and leafy backdrop. It offers 6 outstanding Ofsted-ranked schools, recreational facilities and an eclectic mix of restaurants, cafes and pubs. Residents love its proximity to London while maintaining the atmosphere of a quaint hamlet with a welcoming community.
Palladian design dating back to 1729. The gardens surrounding the villa are open to the public offering a glimpse back into the splendour of the romantic era. When night falls, residents and tourists alike can mingle through the buzzing bistros and wine shops along the riverside. With more Michelin-starred restaurants in the neighbourhood than in most UK cities, dining options cater for even the most discerning palates, including those belonging to celebrities.
A plethora of parks, pools and gyms dot the area allowing for an abundance of sporting activities to enjoy. The nearby Dukes Meadow Park includes a 9-hole golf course and plenty of tennis courts with no membership required. Being right next to the River Thames, rowing and sailing are two of the most prominent sports residents partake in. In fact, Chiswick has hosted the finishing line of the highly esteemed Oxford-Cambridge boat race every year since the 1800s.
Among Chiswick residents are a population of famed media and creative professionals. With it being home to the head offices of Discovery, QVC and Walt Disney, the neighbourhood is candidly known as London’s TV triangle. The community focus on the arts has also led to Chiswick hosting the annual Bedford Park Festival, considered one of the leading arts and community events in London.
In terms of charm, Chiswick has it all. Affluent families and young working professionals fill the rows of enchanting Victorian and modern mixed homes. The neighbourhood’s most significant architectural feature is Chiswick House, a glorious example of Neo-
Chiswick is the ideal location to get your fill of English culture and immerse yourself in the trend-setting environment of the upper echelon.
Richmond Richmond is renowned for its strong entrepreneurial spirit, buzzing technology industry and extensive green belt. With property prices 97% higher than the average London home, it has firmly been established as a prosperous neighbourhood. Some of Richmond’s most notable patrons include King Henry VIII, Queen Elizabeth I and King George III, drawn by its bucolic character and surrounding landscapes. Affectionately known to residents as where the town meets the country, over 100 protected parks wind through the borough, covering 50% of the region. Outside of the centre, London’s highest concentration of major attractions are in Richmond. One of which is the vista from Richmond Hill, also known as the most famous view of the Thames. It is the only UK panorama officially protected by an Act of Parliament, having inspired great artists like Turner and Reynolds. More recently, the draw to Richmond has been the buzzing tech community. In the KPMG Tech Monitor report, the region was found to have the highest concentration of tech workers in all the boroughs of London, including silicon roundabout and Shoreditch’s Tech City. The most notable companies with headquarters in Richmond are Paypal and Securitas but it is also home to eBay offices and Haymarket Media Group’s new Technology and Product Development sector.
This comes as no surprise as the region has one of the highest rates of self-employment in the country coupled with one of the lowest rates in insolvency. The resilience, skill and calibre of Richmond’s inhabitants is further fortified by having one of the highest average earnings per capita in London and the highest proportion of degree-educated residents. The current population in the borough receives a gross salary 69% more than the national average.
Due to the robust performance of solo-entrepreneurs, Haymarket also plans to create a digital media incubator in order to fund equity investment to Richmond’s most prominent tech start-ups.
As entrepreneurs are hard-pressed to find a location with a more desirable mix of beauty and business prospects, over the past decade the population has grown 8.5%. Richmond has consistently proven to be a truly enterprising borough with strengthening elements in key growth sectors. With no end in sight, the forecast for the region is positive in its entirety.
Av. Price
GBP1,033,880 7%
Price Increase over Past Year
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View of the waterfront at Richmond upon Thames, London, UK
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Kew belongs to the borough of Richmond upon Thames, recently listed as London’s happiest borough. This is no surprise with the perfect mix of village lifestyle and city-like business prospects. Situated between the Kew Royal Botanic Gardens and the River Thames, idyllic settings are as far as the eye can see.
Kew
Reflecting the desirability of the location, prices in Kew averaged £924,168 in 2018, 14% higher than the year before.
Surrounded by lush parks and historical landmarks, the neighbourhood of Kew is only a short 30 minutes from the glass-clad skyline of central London. The area developed significantly during the 19th century and has since drawn affluent London residents looking for more space and better lifestyles. With parks, cricket fields and tennis courts scattered throughout the region, you’d be hardpressed to find an address more quintessentially English.
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Kew Gardens The Royal Botanic Gardens at Kew span 120 hectares of parks and estates, flanked by the River Thames. Recognised as a UNESCO World Heritage Site and designed by historically renowned architects. The landscaping is a tribute to 18th and 19th century grandeur. The design of the buildings and plant collections blend to create a unique testimony to garden art and botanical science developments, which have subsequently diffused around the world. The origins of Kew Gardens date back to the 1700s when the Richmond estate was merged with the royal estate. It now includes the inherited properties of Queen Elizabeth II, namely Queen Charlotte’s Cottage and the glorious Kew Palace standing proudly in the centre. Considered to hold the largest and most diverse collection of botanical flora in the world, over 7 million plant species have been preserved on site.
Welcome to Kew Bridge Composed of more modern developments and effortless transport links, Kew Bridge across the river is seeing a rise in prominence. There’s something for everyone just a stone’s throw away. Locations beloved by the community include The Stable, a familystyle gastro pub, and the Watermans Art Centre with facilities such as a cinema, theatre and various art galleries. Attractions nearby Kew Bridge include Michelin-starred restaurant, The Glass House, as well as Kew Village and it’s idyllic Sunday farmers market. The attractive riverside location still allows for tranquility and easy access to neighbouring leisure activities but is more affordable than its older brother Kew. Investors are taking notice as prices in Kew Bridge have risen an average of 48% since 2008 according to JLL. West London’s growing success is an opportunity for buyers who see the value of long-term capital gain as an alternative to purchasing in prime central London.
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REGENERATION West London will shortly see a £26 billion masterplan called The Great West Corridor transforming 1,600 acres across three boroughs. The Mayer of London, Sadiq Khan, has pledged that this plan will be the largest new development in the capital since the London 2012 Olympics. Due to this development, the population in the region is set to rise by between 60,000 and 100,000 people in the period to 2041. The ripple effect on historic Kew Bridge is a boom in regeneration, with multi-million pound investments in new housing and retail spaces. Plans most notably include a 17,200-capacity football and rugby stadium, a new marina at Watermans Park and a total remodeling of the pedestrian infrastructure.
CONNECTIVITY
EDUCATION The affluence of the Kew area has led to the establishment of several Ofsted-rated schools. These are namely The Queen’s Church of England School, Grove Park School and Lionel School. There is also room for excellent contemporary learning with the modern coeducational senior school, Kew House. When looking for higher education institutes, London has some of the world’s very best. Imperial College London is a 43 minute train journey away, while closer destinations include an 8-minute drive to the University of West London’s Brentford campus and a 20-minute drive to the University of Roehampton.
EMPLOYMENT
As an oasis of tranquility, it’s hard to imagine the leafy suburb is just 10km West of London’s Zone 1. KEW BRIDGE ------>
KEW BRIDGE ------>
GUNNERSBURY ------>
Clampham Junction in 18 minutes Waterloo in 27 minutes Oxford Circus in 38 minutes Heathrow Airport in 13 minutes Central London in 21 minutes Hammersmith in 8 minutes Victoria in 25 minutes
GSK
SEGA
DELL EMC
The pharmaceutical giant has it’s global headquarters in Brentford, west London. As one of the world’s leading pharmaceutical companies, they employ almost 100,000 people across 95 separate countries and turned over £33.8bn in 2019.
Responsible for some of the world’s most beloved video games; SEGA’s European headquarters which are set opposite The Solarium, feature a large mural of perhaps their best known character, Sonic the Hedgehog. The firm has an estimated 5,000 global employees and a turnover of around USD2bn.
When the well-known PC company DELL decided to purchase technology firm EMC in 2015 for USD67bn they created one of the largest IT infrastructure businesses in the world. Across the world the company employs 165,000 people and has a revenue of around USD92bn.
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Resident’s amenities —
T H E
SOLARIUM
Cinema room
KEW BRIDGE
Resident’s roof terrace
Concierge
The Solarium is designed to elevate living. With multi-purpose smart spaces and floor-to-ceiling windows, it is a testament to modern design overlooking nature’s great landscape.
Resident's parking
Bike storage
Resident's gym
Resident's lounge
Hyperoptic 1GB Broadband
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Roof terrace Take in the fresh parkland air with panoramic views of sunsets and stars.
• Grab a coffee at the local barista, or a bite in the community gastro-pub. Perhaps you feel like meandering through the quaint shops of Chiswick? The Solarium is ideally located to amplif y the convenience of living in London with a peaceful village atmosphere.
Computer generated images are intended for illustrative purposes only
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• Brewing up the finest New Zealand f lat white and Foster Books stocking rare finds and first editions, the area caters proudly to community living. Here are some of the best spots in town, waiting to be turned into your local hangouts.
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Pot Pourri Flowers
Kew Bridge 0.4miles
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Grove Park Deli
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The Old Cinema Antiques
Gunnersbury 0.8miles
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Hedone
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Wyndham House Butchers
Chiswick Park 1.2miles
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High Road House
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The Hothouse
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The Pilot
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Brentford Fountain Leisure Centre David Lloyd
Clapham Junction 18mins
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Wild Bunch Juicery
Waterloo 27mins
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Kew Cricket Ground
Paddington 37mins
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Reynolds Sports Centre
Oxford Circus 38mins
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The Tabard Theatre
Charing Cross 43mins
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Watermans Arts Centre
Canary Wharf 45mins
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Airport by car
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Acton Park
Apt Gunnersbury Park
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Chiswick Common
Heathrow Airport 13mins
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Turnham Green
Gatwick Airport 55mins
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Chiswick High Road Market
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Chiswick House and Gardens
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Gunnersbury Triangle
Universities by train
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Kew Gardens
Kew Bridge Station University of West London 36mins
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Chiswick
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International School of London
Imperial College London 43mins
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The Queen's C of E Primary School
Kingston University 47mins
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Strand-on-the-Green Infant School
University College London 48mins King's College London 51mins
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Life’s essentials, just around the corner — for your nearest pint of milk, loaf of bread, decent cup of coffee, cold beer and breath-taking view.
Bus Routes H91 Lionel Road Stop P
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All journey times and distances are calculated using Google Maps
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Comparable Map Edgware BOLLO LANE W4 1 Bed Av. Price - £550,000 Av. PSF - £1,005
THE GATEWAY, CHISWICK 1 Bed Av. Price - £440,833 Av. PSF - £814 2 Beds Av. Price - £616,875 Av. PSF - £811
VERDO 1 Bed Wembley Av. Price - £507,500 Av. PSF - £924
THE SOLARIUM Studio Av. Price - £441,600 Av. PSF - £1,058 1 Bed Av. Price - £447,200 Av. PSF - £1,052
Hampstead
DEVONHURST PLACE Studio Av. Price - £440,000 Av. PSF - £1,279 1 bed Av. Price - £568,750 Av. PSF - £1,302
Stratford
Liverpool Street
Paddington
Chiswick
• Intelligent design is incorporated throughout the development’s architecture, making living within it’s walls both an easy and beautiful experience.
Canary Wharf
Brentford Chelsea
Waterloo
Kew BOAT RACE HOUSE
MARCHMONT ROAD 1 Bed Av. Price - £675,000 Av. PSF - £966
2 Beds Av. Price - £1,507,000 Av. PSF - £998
Richmond
Wimbledon
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Clean Contemporary Living Soft hues compliment the perfect botanical canvas framed by floorto-ceiling windows. With a focus on contemporary minimalism, The Solarium is designed to enhance space and promote easy-living.
• Clean lines and simplicity, the pillars of Scandinavian interior design, lend to nature’s backdrop while keeping in vogue with 2020 trends.
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Room Features 01 05
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room features may change dependant on each apartment Computer generated images are intended for illustrative purposes only
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Comfort cooling and ventilation
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Bespoke cloakroom and shoe rack
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Services, washer dryer and storage
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High level exposed storage
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Three metres ceiling height
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Bespoke desk/dresser with shelving
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Large fridge freezer with pull-out pantry
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Built-in bench seating with storage
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Floor to ceiling windows
Bathroom With convenience a priority, bathrooms are designed with plenty of shelving and easy access to storage.
• The subway tile, while classic, is an interior trend dominating 2020. Combined with neutral-toned wood, the result is a perfect framework to build upon your own style.
Living room Pops of colour add to high-quality finishes and cosy furniture, inviting you to lounge out and relax.
Bathroom Floor-to-ceiling tiles and modern amenities make cleaning and maintenance effortless.
• Thoughtful design has maximised the use of space, allowing for wall-sized cupboards and substantial shower units. Fitted with premium appliances including a high-pressure water system, luxury is at the forefront of style. Computer generated images are intended for illustrative purposes only
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With the growing trend of co-living, The Solarium offers exquisitely-designed communal areas in open plan spaces. Plush leather sofas dot the area while long dining tables allow for effortless social gatherings.
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Lounge The modern design of The Solarium brings beauty to the functionality of all common spaces. Artistic lines and accent lighting draw your eye pleasantly into otherwise basic features.
Fitness There are few amenities more convenient than having a high-grade gym in your building. With cutting edge equipment and clean new facilities, you can sweat to your heart’s content 24/7.
Common space Enjoy a friendly game of Foosball or Table Tennis to bond with your fellow residents.
• The Solarium redefines luxury, by bringing an important element of nature and simplicity to the forefront. The design comes together to offer beauty and ultra-convenience in a location testament to those two factors. Theatre room It doesn’t get more luxurious than a state-of-the-art ‘home’ cinema, including plush sofas and a bespoke popcorn machine.
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Computer generated images are intended for illustrative purposes only
North elevation
The boat lake
Ground floor
Mezzanine floor
First floor
Second floor
Third floor
Fourth floor
Fifth floor
Residents' parking Park public access
Residents' gym Cinema room Residents' lounge
Apts Roof terrace
Apts
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Plant Room Apts
East elevation
West elevation
South elevation E
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Gunnersbury Park
Residents' park access
Residents' gym
Public park access
Cinema room
West Lodge Gate House
Residents' lounge
Residents' parking
Boat House
Elevations and plans are notional and are not architect plans
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Building entrance
Plans are notional and are not architect plans
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Specifications General • Walls and Ceilings in white finish • Gloss white door linings, skirting’s and architraves • Designer flooring throughout • Designer door furniture • Recessed LED low energy downlighting to kitchens • TV and telephone sockets to living rooms and master bedroom • c2.7m ceilings in living space and bedrooms • High performance acoustic glass windows (floor to ceiling in majority of flats) • Private Terrace*¹ Kitchen • White Handless Kitchen • Integrated Appliances*² • Stainless steel Sink • Pull out larder unit*¹
Communal areas • Contemporary carpet flooring throughout communal corridors and stairs • Letter boxes to entrance lobby • Residents car parking*³ • Lift access • Direct park access with secure fob entry • Communal residents roof terraces with park views Other • Concierge • Wired for Sky and Virgin • Wired for Hyperopic 1GB Broadband • USB plug sockets throughout • Bike Storage *¹dependant on apartment type *²Free standing washer dryer *³separate negotiation
Bathroom • White sanitary-ware throughout • Chrome brassware and towel rail • Glass shower screen • Contemporary tiling to bathrooms • Integrated mirror Bedroom • Built in wardrobes*¹ Heating & Hot Water • Integrated Electric heating system • Hot water cylinder in each flat Security & fire • Mains fed smoke detection • Mobile Application Door entry system
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