2023 Skybox Realty Home Selling Guide

Table of Contents

The Selling Process

17 Day Listing Approach

Skybox Marketing Staging Matters

Off Market Solds Life Of An Escrow

Closing Costs

Outperforming the Competition

Who You Work With Matters

Paul Hwang

4 - 7 8 - 9 12 - 15 16 - 21 24 - 25 26 - 27 28 - 29 30 - 31 32 - 33 36 - 37

The Selling Process

Skybox Realty has extensive experience in marketing and selling properties for their maximum value and consistently outperforms the competition. • Understand objectives, priorities, & time frames • Discuss selling process overview • Lay out pros & cons of the home • Examine local market conditions • Define agency relationship • Define how we will work together

FIRST STEPS

Initial Consultation

Due Diligence

Once a relationship has been established, a listing agreement is needed to protect both parties • If applicable, a General Inspection & Pest Inspection should be done at this time • Determine what repairs or improvements will be needed, if any • Draft disclosures

Prepping Home Photography Marketing

• Discuss how to highlight unique features of the home • Make necessary repairs • Paint & Stage • Skybox coordinates with all appropriate vendors to ensure a smooth, stress free process • Skybox works with some of the best photographers in the business • We will reshoot until we get desired image quality (at no cost to client) • Twilight or dusk shoots if appropriate • Videos, drone footage, and virtual tours if appropriate • Combine traditional and digital strategies • Well designed, custom content • Maximize aesthetic impact while presenting to the largest pool of qualified buyers • Over 25+ Web Partners • Social Media & Email Campaigns • Use comparative market analysis and current market conditions to determine pricing

Pricing

Post on MLS Showings

SELLING

Negotiate

Escrow

• List the property on SFARMLS or appropriate MLS for your region • The MLS will send the listing to all of its syndicates • Host Open Houses (if allowed) • Host Broker’s Tours • Do Private Showings • Evaluate offers and provide recommendations • Counter offer and seek multiple offers • Negotiate to give you the best possible outcome • When a contract is ratified we will open escrow • Finalize all paperwork • Make sure contingencies are removed in a timely fashion to ensure a successful close

• Confirm property condition and completed repairs • Property condition should be consistent with condition on date of ratification • Cancel utilities: electricity, water, garbage, phone, internet, alarm, etc

Contact HOA office to schedule move-out

Schedule move • Review all closing and transaction costs

Sign closing documemts

Provide necessary paperwork (ie: trust documentation, etc) • Deed is recorded in person at county recorder’s office by title company representative

17 - Day Listing Approach

Effective marketing sells. We are confident in the product we produce. Below is a sample calendar for a condo or home in San Francisco.

Skybox Marketing

Who you work with matters. The best marketing produces the best results. Skybox can help make your home stand out in the crowd.

PRESENTATION

of the best talents in the field.

PRINT MARKETING

BRICK & MORTAR

DIGITAL MARKETING

With Silicon Valley in our backyard, there is no doubt that Skybox is all about innovation and technology. Having an online presence extends the reach of your home locally, regionally and internationally allowing your home to be introduced to the perfect buyers wherever they may come from.

Your home will be presented to a wide online audience in the following ways:

• 25+ Web Partners (Zillow, Trulia, Hotpads, etc)

• www.skyboxrealty.com, www.paulhwang.com and custom property websites

• Drone Footage, Home Videos, and Virtual Tours as Needed

• Robust Social Media Campaigns

• Email Marketing Blasts

• TAN Top Agent Network

•

Custom Online Publications (Skybox Quarterly & Annual Reports)

PERFORM

Having the #1 Ranked Agents in South Beach and Mission Bay has its advantages. We receive daily inquiries from agents and prospective buyers on current and future listings. We have leveraged this and our large network to sell a high percentage of listings for record prices before they are listed on MLS.

uses a combination of

and digital

techniques to showcase your home to the largest pool of potential, qualified buyers. Each property’s marketing plan is determined on a case by case basis.

Staging Matters

It’s a simple, proven fact that vacant and staged homes sell faster and at higher prices than unstaged or occupied homes. Although the cost can be expensive, staging is effective and increases sale price.

Even homes that are physically in great shape or essentially new, like this Lumina unit below, are enhanced by thoughtful staging, making the spaces feel larger and more polished.

Off Market Solds

Who you work with matters. People call us on a daily basis to find out what upcoming listings we have. Often, this results in an off market sale saving you time and money. Here are some examples of recent off market sales.

338 Spear 40D

338 Spear 36C

301 Main 27G

The Infinity 1BR / 1BA $1,135,000

338 Spear 16B

The Infinity 2BR + Den / 2BA $2,288,000 Represented Seller & Buyer

Outperforming The Competition

Skybox Realty consistently outperforms the competition selling on average at higher prices and at higher sold price per square foots. As your neighborhood real estate company, we know the pulse of our hyper local market.

Paul Hwang

Paul is the #1 Ranked Agent in the South Beach area for 14 years running. Agents and potential buyers call Paul daily with new inventory, giving him a unique advantage in a competitive market.

TESTIMONIALS

“I have sold many homes in my life and Paul Hwang is the best I’ve ever dealt with . His advice and responsiveness are unsurpassed. He went above and beyond in every way and his staff did the same creating great marketing brochures to help with my sale - even the sale of my furnishings. I would recommend Paul and his team without reservation.”Becky

“ Paul doesn’t just know the market for high end condos in SF, he is the market. ” - Isaac

“Paul is indisputably the most experienced broker (sell or buy-side) at The Infinity in San Francisco. And a very good, ballsy price-setter and negotiator. At the end of the day, a broker/salesperson is easy to ratedo they get the deal done on good terms - and so it’s easy to give Paul top marks everywhere. ”

- Steve

“ Paul is hands-down the best broker in SoMA / South Beach. ” - Peter

Paul Hwang