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Allworth Press

B R I A N

S E C O N D

E D I T I O N

Writing What You Know

T A R Q U I N

GUITAR AMPLIFIER Encyclopedia

How to Turn Personal Experiences into Publishable Fiction, Nonfiction, and Poetry

Meg Files

Spring 2016

Contact Information Editorial, Publicity, and Special Sales Skyhorse Publishing, Inc. 307 West 36th Street, 11th Floor New York, NY 10018 t: 212-643-6816 f: 212-643-6819 e: info@skyhorsepublishing.com

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// SPRING 2016 1

Meg Files S E C O N D

E D I T I O N

Writing What You Know How to Turn Personal Experiences into Publishable Fiction, Nonfiction, and Poetry

Meg Files • Targeted promotion to writer’s groups and associations • Targeted marketing to writer’s media • Recommended for course adoption • Also available: The Fiction Writer’s Guide to Dialogue $14.95 paperback 978-1-62153-439-6

Propose Your Book $19.99 paperback 978-1-62153-467-9

The Author’s Toolkit $16.99 paperback 978-1-62153-482-2

$16.99 paperback original (Can. $23.99) World (W) • CQ 30 ISBN 978-1-62153-511-9 6” x 9” • 224 pages Writing/Reference ebook ISBN 978-1-62153-517-1 MARCH

Previous edition: 978-1-58297-154-4

WRITING WHAT YOU KNOW How to Turn Personal Experiences into Publishable Fiction, Nonfiction, and Poetry Second Edition

Transform personal experience into compelling stories!

It’s easy for people to write about their feelings in a journal. It’s more difficult, however, to convert personal experiences into stories worthy of publication—fiction, nonfiction, or poetry. Filled with engaging exercises, Writing What You Know guides writers in identifying story-worthy material and transforming their raw material into finished pieces, through conquering fears associated with personal exposure, determining a story’s focus, shaping the material into a cohesive whole, and editing and revising as needed. Writers working in any form will find this book invaluable for supplying them with the inspiration and practical instruction they need to get their experiences and emotions into print. In addition, they will learn to: • • • • • • •

Tap into difficult, guarded parts of their lives to tell the stories they desire Write emotionally intense material Decide which literary form is right for their stories Create the illusion of real speech with effective dialogue Tell their stories with authority Develop effective beginnings, middles, and ends Share their work with others and deal with reactions courageously

Files’s friendly, encouraging advice makes it a pleasure for writers to write the stories they are most passionate about. In an age when publishing can mean pushing a button on Facebook, Twitter, or a blog, there is an enduring urge to send stories out into the world. In an atmosphere of misinformation and lies, which social media and the ease of publishing may encourage, we especially crave truth. The time to start telling it is now. So many aspiring writers have truths worth sharing and stories begging to be told!

MEG FILES is the author of Meridian 144, The Third Law of Motion, Home Is the Hunter: And Other Stories, and The Love Hunter and Other Poems.

She teaches creative writing at Pima College in Tucson, Arizona, where she directs the Pima Writers’ Workshop.

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// SPRING 2016 2

Tom Schroeppel

THE BARE BONES CAMERA COURSE FOR FILM AND VIDEO Third Edition

An updated and expanded edition of the classic guide to shooting film.

A timeless classic with more than 165,000 copies sold, The Bare Bones Camera Course for Film and Video has been chosen by over seven hundred colleges to teach basic film and video techniques. Written by a working professional, The Bare Bones Camera Course is the most userfriendly book available on the subject of film and video production; it reduces the shooting experience to its essence, making complicated concepts easy to grasp. Using simple, clear language and more than 150 illustrations, the book explains:

• Targeted promotion to photography and film associations • Recommended for course adoption • Also available: The Art of Motion Picture Editing $24.95 paperback 978-1-58115-881-6

Photography $24.95 paperback 978-1-58115-409-2

Top Travel Photo Tips $16.95 paperback 978-1-58115-995-0

$14.99 paperback original (Can. $21.99) World (W) • CQ 30 ISBN 978-1-62153-526-3 6” x 9” • 176 pages 150 b/w illustrations Film & Television ebook ISBN 978-1-62153-527-0 MARCH

Previous edition: 978-0-96037-181-5

• • • • • • •

Exposure Lenses Composition Basic sequence Crossing the line Lighting And much more!

When you finish this book, you will know and understand how to shoot good pictures that will edit together seamlessly in postproduction. With added chapters on sound and editing, and new exercises by Chuck DeLaney to help put lessons into practice, this new edition of The Bare Bones Camera Course for Film and Video rounds out the education of any filmmaker.

TOM SCHROEPPEL worked in film and video for more than thirty years as a freelance writer, director, cameraman, and editor. He also trained news crews at television stations in Latin America and the Caribbean.

“Schroeppel’s . . . years [of] experience in editing, directing, and camerawork are evident in lucid explanations of function and technique, accompanied by simple but effective graphics that demonstrate classic visual literacy.” —Booklist, American Library Association

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// SPRING 2016 3

Tobie S. Stein

LEADERSHIP IN THE PERFORMING ARTS Step into the leadership spotlight with the direction of the industry’s sages.

What does it mean to be a performing arts leader? Leadership in the Performing Arts addresses and analyzes this question by presenting the wisdom and expertise of eleven men and women with experience leading nonprofit performing arts institutions in the United States.

These successful leaders provide many real-world examples of business practices that may be generally applied by practitioners in our field and throughout the nonprofit sector. The book examines:

• Targeted promotion to acting groups, unions, and associations • Marketing to film, television, music, and theater trade media • Also available: Performing Arts Management $50.00 paperback 978-1-58115-650-8

Intentional Leadership $19.95 paperback 978-1-62153-426-6

Effective Leadership in Nonprofit Organizations $16.95 paperback 978-1-62153-287-3

$19.99 paperback original (Can. $28.99) World (W) • CQ 30 ISBN 978-1-62153-512-6 5 ½” x 8 ¼” • 224 pages Performing Arts ebook ISBN 978-1-62153-518-8 APRIL

• • • • • • •

The leader’s career path and professional growth The leader’s vision Leadership styles and the importance of interpersonal skills Setting and executing organizational priorities Leading decision-making and communication processes Creating change and innovation Challenges faced in leading an institution

Interviewees include: Kathy Brown, executive director of the New York City Ballet; Peter Gelb, general manager of the Metropolitan Opera; Heather Hitchens, president of the American Theatre Wing; Karen Brooks Hopkins, president and chief executive officer of the Brooklyn Academy of Music; Timothy J. McClimon, president of the American Express Foundation; Laura Penn, executive director of the Stage Directors and Choreographers Society; Arlene Shuler, president and chief executive officer of the New York City Center; Paul Tetreault, director of Ford Theatre; Nancy Umanoff, executive director of the Mark Morris Dance Group; Patrick Willingham, executive director of The Public Theater; and Harold Wolpert, managing director of the Roundabout Theatre Company.

TOBIE S. STEIN, PhD, is a recognized leader, keynote speaker, author, and professor, specializing in nonprofit and performing arts leadership, as well as workforce-development education and diversity and cultural exchange. She is a two-time Fulbright Specialist (Taiwan and Israel) and the director of the MFA Program in Performing Arts Management at Brooklyn College, the City University of New York. She lives in New York City.

ALLWORTH PRESS

// SPRING 2016 4

John Kaluta

THE PERFECT STAGE CREW The Complete Technical Guide for High School, College, and Community Theater Second Edition

A revised edition of an indispensable guide to putting on a stunning, low-budget show in fewer than forty days!

Here is a must-have book for anyone producing a stage show without a Broadway-sized budget. Written by a technical-theater veteran, The Perfect Stage Crew explains the pitfalls to avoid and provides solutions to the most common—and the most complex—stage performance problems, even for theaters with a lack of resources. An invaluable guide for middle and high school theaters, college theaters, and community theaters, The Perfect Stage Crew teaches readers how to:

• Targeted promotion to theater groups, unions, and associations • Recommended for course adoption • Also available: Business and Legal Forms for Theater, Second Edition $24.95 paperback 978-1-58115-923-3

Fundamentals of Theatrical Design $27.50 paperback 978-1-58115-849-6

Technical Theater for Nontechnical People, Second Edition $19.95 paperback 978-1-58115-344-6

$19.99 paperback original (Can. $28.99) World (W) • CQ 30 ISBN 978-1-62153-520-1 6” x 9” • 272 pages Performing Arts ebook ISBN 978-1-62153-521-8 APRIL

Previous edition: 978-1-58115-315-6

• • • • • • • •

Stock, organize, and store the essential backstage supplies Conceptualize, design, and build sets Manage a stage crew effectively Paint scenery and backdrops Test, design, and hang lighting Operate and repair sound equipment Set cues Promote your show

This expanded second edition covers up-to-date technology, including information for recording, sound, and lighting. Chapters also cover such crucial topics as running technical rehearsals, gathering props, and creating and selling tickets. Theater groups that need to learn the nuts and bolts of putting a show together will discover how to turn backstage workers into The Perfect Stage Crew.

JOHN KALUTA is a public high school teacher who has overseen dozens of school and community theater productions. During the last twentyfive years, he has served as a technical director, museum artist, carpenter, television studio equipment–installer, pyrotechnics operator, lighting designer, set designer, and rock tour roadie. He lives in Beltsville, Maryland.

ALLWORTH PRESS

// SPRING 2016 5

Michael Fleishman

STARTING YOUR CAREER AS AN ILLUSTRATOR The ultimate guide for beginners, working professionals seeking change, and entrepreneurs going out on their own.

• Targeted promotion to design and advertising associations • Marketing to print and online art world media • Also available: Starting Your Career as a Graphic Designer $19.95 paperback 978-1-62153-398-6

Business and Legal Forms for Illustrators, Fourth Edition $24.99 paperback 978-1-62153-488-4

Inside the Business of Illustration $19.95 paperback 978-1-58115-386-6

$19.99 paperback original (Can. $28.99) World (W) • CQ 30 ISBN 978-1-62153-509-6 6” x 9” • 368 pages 50 b/w illustrations Illustration ebook ISBN 978-1-62153-515-7 MAY

Beginning with the first steps of starting out and continuing on through succeeding as a professional, Fleishman’s newest guide navigates how illustration ties together concept and technique. From advice on education and finding the right state of mind, to opening shop and finding the right venue, Starting Your Career as an Illustrator is a bit of a technical how-to, something of a business book, certainly an inspirational work, definitely a professional overview, and even a personal lifestyle guide.

It accurately documents the eclectic adventures of illustrators now, as well as relating historical perspectives, motivations, and inspirations to present readers with a true global field experience—all in an accessible, reader-friendly style. Topics include how to: • • • • • • • • •

Create a portfolio Make initial contacts Develop a financial plan Set up an office Acquire supplies and equipment Price your own work Market on the web Nurture a growing freelance business And much more

Through direct and candid conversations with scores of professionals up and down the career ladder, this book offers rich perspectives from illustrators (and their cohorts) at and away from the drawing board. It looks at the strong threads tying professional and academic process, practice, and product, and offers extensive research, a global pool of resources, and a wide panorama of information that promotes problem solving. Fifty illustrations are included throughout.

MICHAEL FLEISHMAN is a freelance illustrator, graphic artist, and teacher of the commercial arts with more than thirty years of experience. He has been a contributor to various trade publications and has authored six books on illustration, design, and creativity. He has served on the board of directors for ICON6 and as the president of the at-large chapter of the Graphic Artists Guild. Fleishman currently lives in Milford, Delaware, with his wife.

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// SPRING 2016 6

Tracey Moore with Allison Bergman

ACTING THE SONG

Performance Skills for the Musical Theatre Second Edition

Seamlessly meld genres of music and theatre for phenomenal performances!

Acting the Song offers a contemporary, integrated approach to singing in musicals that results in better-trained, smarter performers everyone wants to work with. In this new thoroughly updated edition of the paperback, directors and teachers of musical theatre will find guidance in developing and leading musical theatre elements, classroom workshops, and the world of professional auditions and performances. A companion ebook specifically for students—including actors, singers, and dancers—contains time-tested advice, exercises, and worksheets for all skill levels, with links to additional resources online. Both versions cover:

• Targeted promotion to acting groups, unions, and associations • Marketing to music and theater trade media • Recommended for course adoption • Also available: Singing in Musical Theatre $19.95 paperback 978-1-58115-482-5

Starting Your Career as an Actor $19.95 paperback 978-1-58115-911-0

$24.99 paperback original (Can. $35.99) World (W) • CQ 30 ISBN 978-1-62153-522-5 6” x 9” • 320 pages Performing Arts ebook ISBN 978-1-62153-523-2 MAY

Previous edition: 978-1-58115-505-1

• • • • • • • •

Singing and acting terminology Use of microphones, recording devices, and other technology Vocal and physical warm-ups, movements, and gestures Creating a character Finding subtext, interpreting music and lyrics, and song structure Collaborating with other actors Keeping a performance fresh and new Using social media and online audition sites

Teachers and students alike will appreciate the sections for beginning, intermediate, and advanced performers. Covering all changes to the industry, education, music styles, and audition protocols, this rich resource will benefit everyone involved in musical theatre, from new students to working professionals.

TRACEY MOORE has performed in national Broadway tours, off-Broadway productions, and regional theaters across the country. She is the head of the BFA Musical Theatre program at Western Kentucky University.

ALLISON BERGMAN is an award-winning stage director. She conducts professional and academic workshops across the country, specializing in musical theatre development and performance skills. She lives in New York City.

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// SPRING 2016 7

Robert K. Hale and Thomas L. Williams

STARTING YOUR CAREER AS AN INTERIOR DESIGNER Second Edition

Launch the career you’ve dreamed of and become a creative interior designer!

Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors’ extensive experience, this book includes case studies and personal anecdotes that help teach you how to: •

• Targeted promotion to design associations • Targeted marketing to print and online art world media • Recommended for course adoption • Also available: How to Start and Operate Your Own Design Firm, Second Edition $24.95 paperback 978-1-58115-474-0

The Interior Designer’s Guide to Pricing, Estimating, and Budgeting, Second Edition $24.95 paperback 978-1-58115-718-5

Business and Legal Forms for Interior Designers, Second Edition $29.95 paperback 978-1-62153-250-7

$19.99 paperback original (Can. $28.99) World (W) • CQ 30 ISBN 978-1-62153-510-2 6” x 9” • 256 pages Design ebook ISBN 978-1-62153-516-4 JUNE

Previous edition: 978-1-58115-659-1

• • • • • • • •

Choose a design field and branch out into product and architectural design Garner referrals Market, position, and promote your business Bid competitively on projects Manage sales and organize a budget Design within a retail environment Set pricing guidelines Obtain and keep clients and sell to your target demographic Set up your office

Readers will find a history of the business side of interior design as well as various career tracks available to today’s budding entrepreneur. This updated second edition also examines the current state of the interior design industry and what’s in store for the future of firms. Interior designers early in their careers and students will need this one-stop guide!

ROBERT K. HALE has opened and successfully managed residential design offices in Philadelphia, London, and Baltimore, and he most recently cofounded Hale-Williams Interior Design, named the 2008 Design Firm of the Year by the Business Practices Network, with offices in Carmel and Palm Springs, California. He has appeared with his partner, Thomas L. Williams, on the popular television show Designers’ Challenge. He lives in Palm Springs, California.

THOMAS L. WILLIAMS is the author of 20/20: IFDA’s Vision for the Future, a series of articles on design and the business of interior design, and has taught business practices for interior designers at Monterey Peninsula College. As a cofounder of Hale-Williams Interior Design, he has created seminars and multiday classes for private schools. Williams, an avid blogger, lives in Palm Springs, California.

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// SPRING 2016 8

T. Scott Gross with Andrew Szabo and Michael Hoffman T H I R D

E D I T I O N

Positively

Outrageous

Service

How to Delight and Astound Your Customers and Win Them for Life

T. Scott Gross with

Andrew Szabo

and

Michael Hoffman

• Targeted promotion to entrepreneurs and small business associations • Targeted marketing to business media • Also available: Millennial Rules $16.95 paperback 978-1-62153-423-5

From Idea to Exit $19.95 paperback 978-1-62153-427-3

Infectious $19.95 paperback 978-1-62153-288-0

$19.99 paperback original (Can. $28.99) World (W) • CQ 30 ISBN 978-1-5107-0817-4 6” x 9” • 224 pages Business ebook ISBN 978-1-5107-0818-1 JUNE

Previous edition: 978-0-7931-8823-9

POSITIVELY OUTRAGEOUS SERVICE

How to Delight and Astound Your Customers and Win Them for Life Third Edition

Unleash success with the most innovative customer service tactics!

In today’s tough economy, cutting prices and providing good service aren’t enough. To be truly successful, innovative businesspeople must learn the art of Positively Outrageous Service (POS)—doing the unexpected unexpectedly and giving the customer more than he or she could hope for. POS put customer service guru T. Scott Gross on the map in the early 1990s. In this revised third edition, he contemporizes his work by examining what’s wrong in the service industry today and how to turn those negatives into POS. Managers at every level of the service industry will learn how to: •

• • •

Build a customer base by following the four key principles of promotions—have fun, get people to your store, get people involved with your product, and do something good for others Hire the right people and show them the fundamentals of POS Energize and obtain the most creativity out of employees Win over customers when mistakes happen, no matter who is at fault

POS is not just a way of doing business, according to Gross; it’s also a state of mind and the key to success in the twenty-first century.

T. SCOTT GROSS is a customer service/management expert with an expansive list of Fortune 500 clients. As an instrument-rated pilot and a certified emergency medical technician, Scott has worked several fascinating jobs, and he now pours all of his experience and expertise into writing. He has authored numerous books, including Millennial Rules (Allworth Press). Scott lives in Kerrville, Texas.

ANDREW SZABO sports extensive experience in luxury hospitality management and is best known as the creator of Simply Irresistible® Marketing.

He is the go-to guy when A-list clients are in need of marketing, branding, and business development strategies. He lives in Dallas, Texas.

MICHAEL HOFFMAN, known for his contagious, often outrageous platform interactions with his audience, teaches companies around the world how to create a culture of ownership and influence. He lives in Dallas, Texas.

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// SPRING 2016 9

Lisa Mulcahy

BUILDING THE SUCCESSFUL THEATER COMPANY Third Edition

A new edition to the inspiring and instructive guide on growing a theater company!

What makes a theater company successful? Lisa Mulcahy poses the question to leaders from nineteen of the country’s most diverse and vital theater companies from the recent past and present and offers answers in Building the Successful Theater Company. Producers, stage managers, directors—anyone dreaming of running a theater troupe—will benefit from the practical guidance, amusing anecdotes, and sincere advice in this peek behind the curtains of the often difficult, always seductive profession of theater.

• Targeted promotion to theater groups, unions, and associations • Recommended for course adoption • Also available: The Business of Broadway $24.99 hardcover 978-1-62153-465-5

A Life in Acting $16.95 paperback 978-1-62153-433-4

$24.99 paperback original (Can. $35.99) World (W) • CQ 30 ISBN 978-1-62153-524-9 6” x 9” • 272 pages Performing Arts ebook ISBN 978-1-62153-525-6 JULY

Previous edition: 978-1-58115-761-1

New chapters cover funding and financial aspects, maximizing a company’s potential through powerful social media use, and creating successful partnerships by teaming up with corporate sponsors and establishing artistic collaborations. Stage veterans reveal advice on everything from locating performance space and developing a business plan to rehearsing and publicizing productions in this invaluable guide to creating or growing a theater company. With five additional companies profiled in this fully revised third edition, Building the Successful Theater Company features: LAByrinth Theater Company, New Paradise Laboratories, National Theatre of the Deaf, Shotgun Players, Asian American Theater Company, Steppenwolf Theater Company, Pasadena Playhouse, La Jolla Playhouse, Chicago City Limits, Berkeley Repertory Theatre, Arena Stage’s Living Stage Theatre Company, Mixed Blood Theatre Company, Horizons Theatre, Wheelock Family Theatre, LA Theatre Works, A Traveling Jewish Theatre, Jean Cocteau Repertory, Bailiwick Repertory, and New Repertory Theatre.

LISA MULCAHY is a theater teacher, director, performer, and multimedia writer. She was cowriter and stage director of the hit off-Broadway musical Renegade Sluts on Bikes and was directed by Edward Albee in her appearance in his play Malcolm. Her articles have been published in such magazines as Stage Directions, Teaching Theatre, Marie Claire, Glamour, Redbook, and Seventeen. She is the author of A Life in Acting, An Actor’s Guide: Your First Year in Hollywood, Fourth Edition, The Actor’s Other Career Book, and Theater Festivals, all published by Allworth Press. She lives in New York City.

ALLWORTH PRESS

// SPRING 2016 10

Steven Heller and Lita Talarico

BECOMING A DESIGN ENTREPRENEUR

How to Launch Your Design-Driven Ventures from Apps to Zines

Aspirational and inspirational, this is a guide for the modern designer!

Any designer who runs a studio, office, or firm is entrepreneurial. And with the technological developments over the past few decades, there are more opportunities now than ever. The use of computers not only allows for new tools for creating design but also enables makers with entirely new ways to prototype, promote, and sell their products. Becoming a Design Entrepreneur is the guide for these designers and a breakdown of the prospects and challenges they face. Topics include:

• Targeted promotion to design and advertising associations • Marketing to print and online art world media • Also available: Design Firms Open for Business $24.95 paperback 978-1-58115-930-1

Design Thinking $24.95 paperback 978-1-58115-668-3

$19.99 paperback original (Can. $28.99) World (W) • CQ 30 ISBN 978-1-62153-508-9 6” x 9” • 256 pages 200 b/w photographs Design/Business ebook ISBN 978-1-62153-514-0 JULY

• • • • • •

Methods for launching a venture into the market Tips on presentation, pitch, and public relations How to legally protect intellectual property Ways to do effective research and crowd source Sources for funding and investment and incubators Case studies from successful and start-up entrepreneurs

The ability to produce and market has helped to reposition graphic design in the new entrepreneurial economy, in which graphic design entrepreneurs are constantly raising design bars and standards. Readers will learn to grow as innovators and creators with Becoming a Design Entrepreneur.

STEVEN HELLER and LITA TALARICO are cofounders and cochairs of the MFA Graduate Program for the Design Entrepreneur at the School of Visual Arts in New York City. Heller is the author and coauthor of over 170 books on design and popular culture. He is a contributing editor to Print, ID, EYE, and Baseline magazines and writes on design each week for the Atlantic online. For thirty-three years he was an art director for the New York Times, and he is the recipient of the AIGA Medal, Art Directors Club Hall of Fame Special Educators Award, and Smithsonian National Design Award for Design Mind. Talarico cofounded the SVA Masters Workshop in Rome, Italy. A board member emeritus of the Adobe Education Partners by Design program, she is the coauthor of Typography Sketchbooks, Design Firms Open for Business, The Design Entrepreneur, Graphic: Inside the Sketchbooks of the World’s Great Graphic Designers, Design School Confidential, and Design Career: A Practical Guide for Beginning Illustrators and Graphic Designers. Becoming a Design Entrepreneur is a follow-up to Heller and Talarico’s coauthored book The Design Entrepreneur. They both live in New York City.

ALLWORTH PRESS

// SPRING 2016 11

Gini Graham Scott, PhD

SCAMMED Learn from the Biggest Consumer and

Money Frauds How Not to Be a Victim Gini Graham Scott, PhD

• Promotion to special interest groups • Marketing to business media • Also available: Internet Book Piracy $19.99 paperback 978-1-62153-485-3

Legal Forms for Everyone $24.95 paperback 978-1-58115-451-1

The Pocket Legal Companion to Copyright $16.95 paperback 978-1-58115-912-7

$14.99 paperback original (Can. $21.99) World (W) • CQ 30 ISBN 978-1-62153-503-4 6” x 9” • 256 pages Legal ebook ISBN 978-1-62153-504-1 AUGUST

SCAMMED

Learn from the Biggest Consumer and Money Frauds How Not to Be a Victim

All of the biggest scams exposed!

Drawn from the personal experience of dozens of victims, including the author’s own encounters, Scammed exposes the most prevalent consumer and money scams lurking in modern society. With so many people falling prey to a wide variety of frauds as a result of increasing vulnerability on the anonymous Internet, an exposé has never been timelier. This book recounts the stories of victims of more than two dozen different types of scams and what they did to recover. These scams include: • • • • • • • • • •

Auto-repair industry scams Insurance industry scams Housing industry scams and real estate house-flip scams Home repair scams Counterfeit products Phony job offers Phony publishing and film producing offers Phony investments Phony money scams from scamsters asking for help And many others

The chilling tales and details of these scams are interspersed with the wisdom of how each one can be dealt with and avoided. Readers will take away from these shocking stories the confidence that they have gained the knowledge and preparedness to avoid being scammed.

GINI GRAHAM SCOTT, PHD, has published more than fifty books on social trends, work and business relationships, and personal and professional development, and she has a regular Huffington Post column.

She has written, produced, and directed more than sixty short videos, which are featured on her Changemakers Productions website, as well as a recent documentary series based on this book. Gini has a PhD in sociology from UC Berkeley and master’s degrees in anthropology, pop culture and lifestyles, mass communications and organizational/consumer/audience behavior, and recreation and tourism from California State University, East Bay. She lives in Lafayette, California.

ALLWORTH PRESS

// SPRING 2016 12

Brian Tarquin Foreword by Michael Molenda

GUITAR AMPLIFIER ENCYCLOPEDIA A new full-color, display-quality visual guide to the best amps out there!

• Targeted promotion to musicians’ associations and groups • Targeted promotion to print and online music media • Also available: Guitar Encyclopedia $29.95 paperback 978-1-62153-406-8

The Insider’s Guide to Home Recording $16.95 paperback 978-1-62153-445-7

Starting Your Career as a Musician $19.95 paperback 978-1-58115-928-8

$29.99 paperback original (Can. $42.99) World (W) • CQ 20 ISBN 978-1-62153-499-0 8 ½” x 11” • 256 pages 200 color photographs Music ebook ISBN 978-1-62153-501-0 AUGUST

This book is for fans of guitar amplifiers and the history that lies behind them. Starting with early amp models like the Gibson EH-150, which was first used with Gibson’s EH-150 lap-steel guitar and later the Charlie Christian ES-150 guitar, it then delves into the development of Fender, Vox, and Orange amps, and goes right up to the modern boutique designers like Industrial, Dr. Z, Fargen, and Fuchs. Also featured are such tube-amp classics as the Seymour Duncan Convertible, ahead of its time in offering tube switching before THD amps existed. Other amp designers profiled include: • • • • • • • •

Carvin Danelectro/Silvertone Engl Epiphone Premier Roland Seymour Duncan And many, many more!

Emmy Award–winning guitarist, composer, and producer Brian Tarquin takes on the unique subject matter of the electric guitar’s sidekick and partner in crime to create this informative and enthralling reference guide. Interviews with various amp makers as well as players and a foreword by Michael Molenda (Guitar Player magazine) will all bring the reader closer to those glowing tubes and tones. Guitar Amplifier Encyclopedia provides an expansive education on all the best amps’ every nuance and how they each changed the history of sound!

BRIAN TARQUIN is a multiple Emmy Award–winning TV composer and recording artist and the owner of Jungle Room Studios. Tarquin’s boutique record label, BHP Music, Ltd., released the Guitar Masters series featuring such guitar legends as Jeff Beck, B. B. King, Santana, Jimmy Page, Joe Satriani, Zakk Wylde, Stanley Clarke, Billy Sheehan, and Steve Vai. Tarquin is the author of several books including Guitar Encyclopedia (Allworth Press) and winner of the 2014 USA Best Book Award in the Performing Arts category.

Wendy Richmond

BACKLIST

“A firsthand account of the essentials of the creative process, written in an indomitable and penetrating voice and style.” —Nicholas Negroponte, cofounder, MIT Media Lab

ART

$24.95 pb (Can. $29.95) 256 / 6 x 9 / W 978-1-58115-666-9

THE ART WORLD DEMYSTIFIED How Artists Define and Achieve Their Goals Brainard Carey A guide for artists to make sense of the mysterious and secretive art world.

THE ARTIST-GALLERY PARTNERSHIP, THIRD EDITION

THE ARTIST’S COMPLETE HEALTH AND SAFETY GUIDE, THIRD EDITION

A Practical Guide to Consigning Art Tad Crawford and Susan Mellon Foreword by Daniel Grant

Monona Rossol “This vitally important volume is essential for any art collection.” —Library Journal

A thorough discussion of consignment that clarifies all aspects of this crucial art world relationship. Essential reading for artists, art dealers, and gallery owners.

$19.99 pb (Can. $25.99) 256 / 6 x 9 / W 978-1-62153-484-6

$24.95 pb (Can. $29.95) 416 / 6 x 9 / W 978-1-58115-204-3

$19.95 pb (Can. $23.95) 216 / 6 x 9 / W 978-1-58115-645-4

THE ARTIST’S GUIDE TO PUBLIC ART BUSINESS AND LEGAL FORMS FOR FINE ARTISTS, FOURTH EDITION How to Find and Win Commissions Lynn Basa

Tad Crawford

Daniel Grant

Firsthand interviews with experienced public artists and arts administrators provide in-the-trenches advice and insight on how to start and build a career in the world of public art.

All the business and legal forms for today’s fine artists. $24.95 pb (Can. $29.95) 160 / 8 ½ x 11 / W 978-1-62153-403-7

$19.95 pb (Can. $24.95) 240 / 6 x 9 / W 978-1-58115-501-3

CREATE YOUR ART CAREER

CREATIVE CAREERS IN MUSEUMS

Practical Tools, Visualizations, and SelfAssessment Exercises for Empowerment and Success Rhonda Schaller

Jan E. Burdick

Both the established artist and the emerging creative will learn how to visualize a better future, empower their creativity, and build a career plan for artistic success. $19.95 pb (Can. $23.95) 208 / 6 x 9 / W 978-1-58115-929-5

THE BUSINESS OF BEING AN ARTIST, FIFTH EDITION

“An excellent picture of the diverse jobs available in today’s American museums.”

—Kym S. Rice, director, George Washington University Museum Studies Program $19.95 pb (Can. $25.95) 224 / 6 x 9 / W 978-1-58115-498-6

Art students, aspiring artists, and professional artists will find guidance in this updated and expanded classic. $19.99 pb (Can. $25.99) 344 / 6 x 9 / W 978-1-62153-460-0

FINE ART PUBLICITY, SECOND EDITION The Complete Guide for Galleries and Artists Susan Abbott A savvy resource that helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. $19.95 pb (Can. $22.95) 192 / 6 x 9 / W 978-1-58115-401-6

13 | ART

ART WITHOUT COMPROMISE*

ART

Ellen Liberatori Get an arts grant and be more independent! In this book, artists and arts groups will find all they need to know to support themselves through grants and special projects.

HOW TO START A FAUX PAINTING OR MURAL BUSINESS, SECOND EDITION Rebecca Pittman Artists ready to turn their faux, mural, and decorative painting skills into a career will find everything they need to know to start a home-based business.

$19.95 pb (Can. $22.95) 272 / 6 x 9 / W 978-1-58115-456-6

LEARNING BY HEART Teachings to Free the Creative Spirit Corita Kent and Jan Steward

$24.95 pb (Can. $27.95) 256 / 6 x 9 / W 978-1-58115-744-4

LEGAL GUIDE FOR THE VISUAL ARTIST, FIFTH EDITION Tad Crawford

This revised edition of the classic work by beloved art educator Corita Kent contains projects and exercises for developing creativity and inspiring the artist in all of us.

The fifth edition of Allworth Press’s highly acclaimed flagship reference is completely revised and updated to provide an in-depth view of the legal issues facing the visual artist today.

$24.95 pb (Can. $29.95) 232 / 6 7/8 x 9 1/8 / W 978-1-58115-647-8

$29.95 pb (Can. $34.00) 304 / 8 ½ x 11 / W 978-1-58115-742-0

HOW TO START AND RUN A COMMERCIAL ART GALLERY Edward Winkleman Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume. $24.95 pb (Can. $29.95) 256 / 6 x 9 / W 978-1-58115-664-5

LINE COLOR FORM The Language of Art and Design Jesse Day “An essential guide to art and design terminology and an excellent resource for visual art students at every level.”—Angie Wojak, director of career development, SVA $19.95 pb (Can. $23.95) 144 / 7 x 8 ½ / W 978-1-62153-244-6

MAKING IT IN THE ART WORLD

MY LIFE IN THE NEW YORK TIMES

NEW MARKETS FOR ARTISTS

New Approaches to Galleries, Shows, and Raising Money Brainard Carey

Ross Bleckner

How to Sell, Fund Projects, and Exhibit Using Social Media, DIY Pop-Ups, eBay, Kickstarter, and Much More Brainard Carey

A stunning and thoughtprovoking collection of more than one hundred collages assembled from clippings of New York Times articles.

“Remarkably useful . . . A must-read for any emerging artist.” —David A. Ross, former director of the Whitney Museum of American Art

$24.95 pb (Can. $28.95) 224 / 7 x 10 / W 978-1-58115-903-5

$19.95 pb (Can. $23.95) 256 / 6 x 9 / W 978-1-58115-868-7

A practical and lively guide for artists to new opportunities and platforms in the arts. $24.95 pb (Can. $28.95) 264 / 6 x 9 / W 978-1-58115-913-4

THE PROFITABLE ARTIST

THE QUOTABLE ARTIST

SELLING ART WITHOUT GALLERIES

A Handbook for All Artists in the Performing, Literary, and Visual Arts Artspire

Peggy Hadden

Toward Making a Living from Your Art Daniel Grant

“The how-to book of entrepreneurial thinking and practical advice that will help get your work seen, heard, or read!” —Barbaralee Diamonstein-Spielvogel, New York State Council on the Arts $24.95 pb (Can. $29.95) 240 / 6 x 9 / W 978-1-58115-872-4

A warm, humorous, and moving compilation of over one thousand quotations from Leonardo da Vinci, Georgia O’Keeffe, Vincent van Gogh, Andy Warhol, Frank Lloyd Wright, and many others. $16.95 pb (Can. $19.95) 224 / 7 ½ x 7 ½ / W 978-1-58115-494-8

“A hands-on, highly detailed guidebook to daily life in the complex and sometimes murky world of the art market.”

—Glenn Harper, editor, Sculpture magazine $19.95 pb (Can. $24.95) 256 / 6 x 9 / W 978-1-58115-460-3

14 | ART

GUIDE TO GETTING ARTS GRANTS

How to Navigate the Evolving Market Edward Winkleman An in-depth guide for art dealers facing social, cultural, and economic changes in the contemporary art world.

STARTING YOUR CAREER AS AN ARTIST, SECOND EDITION

STARTING YOUR CAREER IN ART EDUCATION

A Guide to Launching a Creative Life Angie Wojak and Stacy Miller

Emily Stern and Ruth Zealand With up-to-date information and job search advice, this one-of-a-kind guide will help you build a creative, rewarding, and financially viable career.

A new updated edition of the essential guide for artists! $19.99 pb (Can. $25.99) 304 / 6 x 9 / W 978-1-62153-479-2

$24.99 hc (Can. $31.99) 360 / 6 x 9 / W 978-1-62153-462-4

BUSINESS & BRANDING

WHERE DOES ART COME FROM? How to Find Inspiration and Ideas William Kluba

$19.95 pb (Can. $23.95) 240 / 6 x 9 / W 978-1-62153-243-9

THE ART OF DIGITAL BRANDING, REVISED EDITION Ian Cocoran

Unleashing the artist within. $16.95 pb (Can. $19.95) 192 / 5 ½ x 8 ¼ / W 978-1-62153-402-0

BRAND THINKING AND OTHER NOBLE PURSUITS

A wealth of tips and strategies for building a web presence that can increase revenue, improve customer relations, and boost brand loyalty.

BUSINESS & BRANDING

$19.95 pb (Can. $23.95) 272 / 6 x 9 / W 978-1-58115-876-2

BRANDING FOR BLOGGERS

BRANDING FOR NONPROFITS

Zach Heller

DK Holland

Debbie Millman

Want to reach more readers and earn more money from your blog? This book will teach how to define your brand, grow your readership, and use your new brand identity to increase your profit.

A series of illuminating and spirited conversations on branding with twenty-two of the world’s top design executives, strategists, and critics. $19.95 pb (Can. $23.95) 336 / 6 x 9 / W 978-1-62153-247-7

The essential tool for nonprofits seeking to communicate their important work in a bold voice. $19.95 pb (Can. $24.95) 208 / 6 x 9 / W 978-1-58115-434-4

$16.95 pb (Can. $19.95) 112 / 5 ½ x 8 ½ / W 978-1-62153-248-4

BRANDING THE MAN

BRANDJAM

CORPORATE CREATIVITY

Why Men Are the Next Frontier in Fashion Retail Bertrand Pellegrin

Humanizing Brands Through Emotional Design Marc Gobé

Developing an Innovative Organization Thomas Lockwood and Thomas Walton

“If you are interested in retailing for men, Branding the Man is an informative read.”

—Sir Paul Smith, chairman, Paul Smith Limited $27.50 hc (Can. $33.95) 224 / 6 x 9 / W 978-1-58115-663-8

“A revealing look at the inner workings and potential future of branding.” —Entrepreneur $24.95 hc (Can. $29.95) 352 / 6 ¼ x 9 ¼ / W 978-1-58115-468-9

The ultimate guide for executives and managers looking to increase creativity and innovation in their companies. $24.95 pb (Can. $29.95) 256 / 6 x 9 / W 978-1-58115-656-0

15 | ART—BUSINESS & BRANDING

SELLING CONTEMPORARY ART

How Executive Directors and Boards Work Together Thomas Wolf

THE EMAIL REVOLUTION

EMOTIONAL BRANDING

Unleashing the Power to Connect Dr. V. A. Shiva Ayyadurai Foreword by Dr. Leslie P. Michelson

The New Paradigm for Connecting Brands to People, Updated and Revised Edition Marc Gobé

The story behind email, one of the most important innovations of the last century, and how companies can use it to mine data and deepen their relationships with customers.

Essential practices for building the successful nonprofit. $16.95 pb (Can. $19.95) 192 / 5 ½ x 8 ¼ / W 978-1-62153-287-3

$24.95 hc (Can. $29.95) 256 / 6 ¼ x 9 ¼ / W 978-1-62153-263-7

“Should prove highly useful to marketers looking for smart and imaginative ways to bond with consumers.” —Publishers Weekly $19.95 pb (Can. $23.95) 352 / 6 x 9 / W 978-1-58115-672-0

FROM IDEA TO EXIT

HOW TO WIN GRANTS

INFECTIOUS

The Entrepreneurial Journey Jeffrey Weber

101 Winning Strategies Alan Silver

How to Connect Deeply and Unleash the Energetic Leader Within Achim Nowak

Proven methodologies for starting, running, and selling a business, from an initial seed idea through a well-planned exit strategy.

A practical guide to successful grantseeking that will help readers formulate strategies for winning grants for individuals, nonprofits, and agencies.

$19.95 pb (Can. $23.95) 272 / 6 x 9 / W 978-1-62153-427-3

$12.95 pb (Can. $14.95) 168 / 5 ¼ x 8 ¼ / W 978-1-58115-905-9

“A breakthrough and enlightened approach to connecting through communication . . . for present and futures leaders.” —Kathi Elster, coauthor of Working with You Is Killing Me and Mean Girls at Work $19.95 pb (Can. $23.95) 224 / 5 ½ x 8 ¼ / W 978-1-62153-288-0 978-1-58115-924-0 (hc)

INTENTIONAL LEADERSHIP

MANAGING CORPORATE DESIGN

MILLENNIAL RULES

12 Lenses for Focusing Strengths, Managing Weaknesses, and Achieving Your Purpose Jane A. G. Kise

Best Practices for In-House Graphic Design Departments Peter L. Phillips

How to Connect with the First Digitally Savvy Generation of Consumers and Employees T. Scott Gross

Actionable tools will help corporate design teams meet the new business demands of today.

Leaders learn to concentrate not only on what they plan to accomplish, but how they will lead others to get there.

$24.99 hc (Can. $31.99) 224 / 6 x 9 / W 978-1-62153-459-4

$19.95 pb (Can. $23.95) 200 / 7 x 10 / W 978-1-62153-426-6

PEAK BUSINESS PERFORMANCE UNDER PRESSURE A Navy Ace Shows How to Make Great Decisions in the Heat of Business Battles Bill Driscoll and Peter Joffre Nye Foreword by Senator John McCain Lessons in achieving extraordinary results under the most difficult circumstances from one of the Navy’s greatest heroes. $19.95 pb (Can. $23.95) 224 / 6 x 9 / W 978-1-62153-424-2

Revealing ins and outs of millennials, as customers and employees, who bear the mantra “my way, right away, why pay?” $16.95 pb (Can. $19.95) 176 / 6 x 9 / W 978-1-62153-423-5

THE POCKET SMALL BUSINESS OWNER’S GUIDE TO BUILDING YOUR BUSINESS

THE POCKET SMALL BUSINESS OWNER’S GUIDE TO BUSINESS PLANS

Kevin Devine

Brian Hill and Dee Power A comprehensive, step-by-step guide that walks the reader through everything an aspiring small business owner needs to know before getting started.

This thorough guide provides essential planning advice in an easy-to-follow, nontechnical language that you don’t need an MBA to understand.

$14.95 pb (Can. $17.95) 256 / 5 ½ x 8 ¼ / W 978-1-58115-902-8

$14.95 pb (Can. $17.95) 224 / 5 ½ x 8 ¼ / W 978-1-58115-927-1

16 | BUSINESS & BRANDING

EFFECTIVE LEADERSHIP IN NONPROFIT ORGANIZATIONS

Richard Weisgrau A must-have for any small business owner, full of helpful tips and strategies for getting what you want without alienating your clients and suppliers. $14.95 pb (Can. $17.95) 224 / 5 ½ x 8 ¼ / W 978-1-58115-918-9

THE POCKET SMALL BUSINESS OWNER’S GUIDE TO WORKING WITH THE GOVERNMENT Marc Lamer Any business eager to expand into the governmental arena will learn how to find, secure, and succeed with government contracts. $14.95 pb (Can. $17.95) 224 / 5 ½ x 8 ¼ / W 978-1-62153-444-0

THE POCKET SMALL BUSINESS THE POCKET SMALL BUSINESS OWNER’S GUIDE TO STARTING YOUR OWNER’S GUIDE TO TAXES OWN BUSINESS ON A SHOESTRING Brian Germer Carol Tice

This no-nonsense guide provides everything you need to know to handle taxes for your small business, whether filing on your own or with the help of an accountant.

Thinking about starting a business? Read this book before you spend a dime. With cost-cutting tips for all types of businesses, this compact guide is a must.

$14.95 pb (Can. $17.95) 240 / 5 ½ x 8 ¼ / W 978-1-58115-920-2

$14.95 pb (Can. $17.95) 224 / 5 ¼ x 8 ¼ / W 978-1-62153-239-2

REBUILDING THE BRAND

STAR BRANDS

How Harley-Davidson Became King of the Road Clyde Fessler

A Brand Manager’s Guide to Build, Manage & Market Brands Carolina Rogoll Foreword by Debbie Millman

Marketing advice from a company that used its brand to reestablish itself as the leader in its field.

Lessons for success from a unique, successful branding model that offers structured guidance and professional tips.

$14.95 pb (Can. $17.95) 128 / 6 x 9 / W 978-1-62153-425-9

$24.99 pb (Can. $31.99) 256 / 7 x 9 / W 978-1-62153-463-1

STARTING YOUR CAREER AS A CONSULTANT

STARTING YOUR CAREER AS A CONTRACTOR

STARTING YOUR CAREER AS A SOCIAL MEDIA MANAGER

Leticia Gallares-Japzon

How to Build and Run a Construction Business Claudiu Fatu

Mark Story

An insightful guide to starting a successful career in consulting in any field. $19.95 pb (Can. $23.95) 224 / 6 x 9 / W 978-1-62153-241-5

An incisive, practical guide provides a thorough breakdown of turning contracting skills into a successful business. $19.99 pb (Can. $25.99) 224 / 6 x 9 / W 978-1-62153-458-7

THE ULTIMATE GUIDE TO INTERNSHIPS

WEBSITE BRANDING FOR SMALL BUSINESSES

100 Steps to Get a Great Internship and Thrive in It Eric Woodard

Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community Nathalie Nahai

An extensive and approachable guide to becoming an indispensable intern and building a dream career. $14.99 pb (Can. $19.99) 280 / 6 x 9 / W 978-1-62153-438-9

Key concepts and principles for building a powerful presence on the Internet. $19.95 pb (Can. $23.95) 288 / 6 x 9 / NA 978-1-62153-395-5

This valuable career manual details the fundamentals of the social media manager’s profession and its endless possibilities. A must-have for anyone considering a career in this growing field. $19.95 pb (Can. $23.95) 224 / 6 x 9 / W 978-1-58115-925-7

CRAFTS

CRAFTS

17 | BUSINESS & BRANDING —CRAFTS

THE POCKET SMALL BUSINESS OWNER’S GUIDE TO NEGOTIATING

Tad Crawford The one book every crafterbusinessperson must have to make money in a tough economy.

CERAMICS A Beginner’s Guide to Tools and Techniques Elisabeth Landberger and Mita Lundin

$22.95 pb (Can. $26.95) 160 / 8 ½ x 11 / W 978-1-58115-915-8

Craftspeople, hobbyists, and crafts-related businesses will find this a thorough and entertaining guide to selling in today’s booming craft show marketplace.

$16.95 hc (Can. $19.95) 144/ 7 ½ x 10 ½ / WE (W) 978-1-58115-896-0

$19.95 pb (Can. $23.95) 224 / 6 x 9 / W 978-1-58115-470-2

POTTERY ON THE WHEEL

Elsbeth S. Woody

Elsbeth S. Woody Take the mystery out of throwing clay! Learn throwing techniques to create perfectly symmetrical basic forms as well as advanced throwing for teapots, pitchers, and more. $29.95 pb (Can. $35.95) 216 / 8 ½ x 11/ NA 978-1-58115-502-0

$29.95 pb (Can. $35.95) 248 / 8 ½ x 11 / NA 978-1-58115-503-7

DESIGN PRACTICE

DESIGN PRACTICE

Using Design to Achieve Key Business Objectives Thomas Lockwood and Thomas Walton (Eds.) How can design be used to solve business problems? This anthology of provocative essays offers dozens of ideas for creating and maintaining a successful corporate design strategy. $24.95 pb (Can. $29.95) 272 / 6 x 9 / W 978-1-58115-653-9

SCRAPBOOKING FOR PROFIT, SECOND EDITION Cashing in on Retail, Home-Based, and Internet Opportunities Rebecca F. Pittman A one-of-a-kind guide to profiting from scrapbooking, complete with industry resources and innovative ideas for selling your crafts. $16.95 pb (Can. $19.95) 224 / 6 x 9 / W 978-1-62153-269-9

ADVERTISING DESIGN AND TYPOGRAPHY

AIGA PROFESSIONAL PRACTICES IN GRAPHIC DESIGN, SECOND EDITION

Alex W. White

Tad Crawford (Ed.) The best all-inclusive review of advertising design strategies on the market today! $29.99 pb (Can. $38.99) 224 / 8 ½ x 11 / W 978-1-62153-481-5

BUILDING DESIGN STRATEGY

How to Make Money Philip Kadubec

Learn the fundamentals of ceramic arts with this handbook covering the materials, tools, and techniques for creating original ceramic pieces.

HANDBUILDING CERAMIC FORMS Take a walk on the wild side— work off the wheel! This complete guide for ceramicists details the full range of possibilities for anyone working without a potter’s wheel.

CRAFTS AND CRAFT SHOWS, SECOND EDITION

BUSINESS AND LEGAL FORMS FOR GRAPHIC DESIGNERS, FOURTH EDITION Tad Crawford and Eva Doman Bruck “An essential book for all design offices.”

—Communication Arts $29.95 pb (Can. $37.00) 160 / 8 ½ x 11 / W 978-1-62153-249-1

“This book provides definitive guidelines on all aspects of the graphic design business.”

—FYI: For Your Information, New York Foundation for the Arts $29.95 pb (Can. $37.00) 336 / 6 x 9 / W 978-1-58115-509-9

CLASSIC TYPEFACES American Type and Type Designers David Consuegra With 334 different typefaces, and a comprehensive glossary of type terms, this book will make an invaluable addition to the libraries of type design professionals and enthusiasts alike. $19.95 pb (Can. $23.95) 320 / 8 ½ x 11 / W 978-1-58115-894-6

18 | CRAFTS—DESIGN PRACTICE

BUSINESS AND LEGAL FORMS FOR CRAFTERS

A Comprehensive Guide for Graphic Designers John T. Drew and Sarah A. Meyer A unique, one-stop resource for designers and graphic artists in every field of visual communication, and an attractively priced alternative to expensive color guides. $19.95 pb (Can. $23.95) 224 / 8 ½ x 11 / NA 978-1-58115-916-5

DESIGN DISASTERS Great Designers, Fabulous Failure, and Lessons Learned Steven Heller The “new” Gap logo: yikes. The Ford Edsel: ouch. Every designer has their tale of disaster. Dozens of top designers reveal their mistakes and what they learned from them. $24.95 pb (Can. $29.95) 240 / 6 x 9 / W 978-1-58115-652-2

DESIGN THINKING Integrating Innovation, Customer Experience, and Brand Value Thomas Lockwood (Ed.) Packed with intriguing case studies and practical advice from industry experts, this anthology explores the power of design in today’s business world. $24.95 pb (Can. $29.95) 256 / 6 x 9 / W 978-1-58115-668-3

CREATING THE PERFECT DESIGN BRIEF, SECOND EDITION

“An excellent guide to learn what you will need to succeed in the fashion world!” —Connie Passarella, director of Career Services, Fashion Institute of Technology

Revised and updated, this unique book offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs.

$19.95 pb (Can. $23.95) 272 / 6 x 9 / W 978-1-58115-467-2

$19.95 pb (Can. $23.95) 240 / 5 ½ x 8 ¼ / W 978-1-58115-914-1

DESIGN FIRMS OPEN FOR BUSINESS Steven Heller and Lita Talarico

DESIGN LITERACY, THIRD EDITION Understanding Graphic Design Steven Heller Fresh insights into iconic graphics in this new edition of a classic.

Profusely illustrated with photos of both specific work and working environments of more than forty design firms from around the world, this book uniquely blends analysis and biography.

$22.50 pb (Can. $26.95) 304 / 6 x 9 / W 978-1-62153-404-4

$24.95 pb (Can. $28.95) 256 / 7 3/8 x 9 ¼ / W 978-1-58115-930-1

THE DESIGNER’S GUIDE TO PRESENTING NUMBERS, FIGURES, AND CHARTS Sally Bigwood and Melissa Spore

DESIGNING LOGOS The Process of Creating Symbols That Endure Jack Gernsheimer “Terrifically original and illuminating study of one of graphic design’s most ubiquitous forms.” —Chip Kidd

The ultimate guide for designers and professionals who want to learn how to effectively display numeric information in tables, charts, and other visual demonstrations.

$35.00 pb (Can. $40.00) 224 / 8 ½ x 10 / W 978-1-58115-649-2

$19.95 pb (Can. $23.95) 176 / 6 x 9 / W 978-1-62153-266-8

EDITING BY DESIGN, THIRD EDITION

Jandos Rothstein

For Designers, Art Directors, and Editors—the Classic Guide to Winning Readers Jan White

$35.00 pb (Can. $44.00) 208 / 8 ½ x 11 / W 978-1-58115-499-3

Debbie Hartsog

How to Manage Design for Strategic Advantage Peter L. Phillips

DESIGNING MAGAZINES “Digs into all the joys and frustrations of putting out a magazine, with clear-eyed insights that will help tame the process.” —Julie Lasky, editor in chief, I.D. magazine

CREATIVE CAREERS IN FASHION

This updated edition of an industry classic shows a new generation of editors and designers how to design irresistible pages that make their publications sing! $35.00 pb (Can. $41.95) 256 / 8 ½ x 11 / W 978-1-58115-302-6

THE ELEMENTS OF GRAPHIC DESIGN, SECOND EDITION Alex W. White Approach page design and the four graphic design elements in a revolutionary new way with the second edition of this bestselling, stunningly designed textbook. $29.95 pb (Can. $34.00) 224 / 8 x 10 / W 978-1-58115-762-8

19 | DESIGN PRACTICE

COLOR MANAGEMENT

THE GRAPHIC DESIGNER’S GUIDE TO BETTER BUSINESS WRITING

THE GRAPHIC DESIGNER’S GUIDE TO CLIENTS, SECOND EDITION

Tad Crawford

Barbara Janoff and Ruth Cash-Smith

Ellen Shapiro

“An invaluable resource for the recent graduate as well as sage advice for the established professional.” —Rebecca Bedrossian, managing editor, Communication Arts $24.95 pb (Can. $29.95) 240 / 6 x 9 / W 978-1-58115-430-6

THE GRAPHIC DESIGNER’S GUIDE TO PRICING, ESTIMATING, AND BUDGETING, THIRD EDITION Theo Stephan Williams An invaluable industry guide focusing on crucial financial aspects of running a graphic design business. $24.95 pb (Can. $29.95) 256 / 6 x 9 / W 978-1-58115-713-0

“A must-read for success in the business world; it will be my most utilized reference guide.”—Andrea Costa, art director, TIME magazine

GREEN GRAPHIC DESIGN Brian Dougherty and Celery Design Collaborative Can a graphic designer be a catalyst for positive change?

Respected industry leader Brian Dougherty details simple, eco-innovative changes for all phases of the design process. $24.95 pb (Can. $29.95) 212 / 6 x 9 / W 978-1-58115-511-2

STARTING YOUR CAREER AS A GRAPHIC DESIGNER

Neil Tortorella

Michael Fleishman The ultimate blueprint for building a successful career in graphic design. $19.95 pb (Can. $23.95) 256 / 6 x 9 / W 978-1-62153-398-6

$19.95 pb (Can. $27.95) 256 / 6 x 9 / W 978-1-58115-859-5

VINTAGE TYPE AND GRAPHICS An Eclectic Collection of Typography, Ornament, Letterheads, and Trademarks from 1896 to 1936 Steven Heller and Louise Fili Here are rare type specimens, vintage layouts, logos, and decorations—all conveniently made available on CD-ROM. $17.95 pb (Can. $21.95) 212 / 7 ½ x 9 3/8 / W 978-1-58115-892-2

$19.95 pb (Can. $23.95) 256 / 6 x 9 / W 978-1-62153-401-3

$19.95 pb (Can. $23.95) 288 / 6 x 9 / W 978-1-58115-472-6

STARTING YOUR CAREER AS A FREELANCE WEB DESIGNER “Highly recommended. Will find a ready audience with the fledgling right-brain designer or the college student considering web design as a career.”

—Library Journal, starred review

Time-tested strategies for attracting and retaining clients.

DESIGN WRITING

DESIGN WRITING

HOW TO THINK LIKE A GREAT GRAPHIC DESIGNER Debbie Millman “A delightful opportunity to eavesdrop on some of the most curious and creative minds of our time.” —Malcolm Gladwell $24.95 pb (Can. $27.95) 248 / 6 x 9 / W 978-1-58115-496-2

THINKING IN TYPE The Practical Philosophy of Typography Alex W. White With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. $24.95 pb (Can. $29.95) 224 / 6 x 9 / W 978-1-58115-384-2

CITIZEN DESIGNER Perspectives on Design Responsibility Steven Heller and Veronique Vienne (Eds.) This provocative anthology explores the social and political ramifications of graphic design today. $19.95 pb (Can. $24.95) 272 / 6 x 9 / W 978-1-58115-265-4

20 | DESIGN PRACTICE—DESIGN WRITING

THE GRAPHIC DESIGN BUSINESS BOOK

Using Design to Build Brand Value and Corporate Innovation Brigitte Borja de Mozota

DESIGNERS DON’T HAVE INFLUENCES

Features practical tools to implement and manage design, drawing from case studies with thirty-seven top international companies, design firms, and designers. $24.95 pb (Can. $29.95) 288 / 6 x 9 / W 978-1-58115-283-8

$19.95 pb (Can. $22.95) 192 / 5 ½ x 8 ½ / W 978-1-58115-851-9

Henry Dreyfuss “Breathes a health and vigorous optimism as well as a firm belief in the cultural significance of the designer’s work. Written with vitality and gusto.” —The Nation $21.95 pb (Can. $26.95) 256 / 6 ¾ x 9 ½ / W 978-1-58115-312-5

Austin Howe, Designed by Fredrik Averin

Austin Howe Graphic designers, industrial designers, artists, businesspeople, students, and anyone seeking inspiration will appreciate this muchanticipated sequel to Designers Don’t Read.

DESIGNING FOR PEOPLE

DESIGNERS DON’T READ That’s right, we said it: designers don’t read nearly as much as they should. Austin Howe has the solution: a hilarious, easily digestible collection of essays to inspire every designer. $19.95 pb (Can. $24.95) 208 / 5 ½ x 8 ½ / W 978-1-58115-665-2

THE EDUCATION OF A GRAPHIC DESIGNER, THIRD EDITION

THE EDUCATION OF AN ART DIRECTOR

Edited by Steven Heller

Steven Heller and Veronique Vienne (Eds.)

A provocative anthology of essays and insights from more than forty graphic designers.

This provocative anthology of essays and images from more than thirty teachers and leaders in the field provides inspiration on teaching art direction in the classroom and beyond.

$19.99 pb (Can. $25.99) 380 / 6 x 9/ W 978-1-62153-483-9

$19.95 pb (Can. $23.95) 240 / 6 x 9 / W 978-1-58115-435-1

THE INDUSTRIAL DESIGN READER

LOOKING CLOSER 5

POP

Carma Gorman (Ed.)

Critical Writings on Graphic Design Michael Bierut, William Drenttel, and Steven Heller (Eds.)

How Graphic Design Shapes Popular Culture Steven Heller

Sixty comprehensive essays detail the most crucial movements, issues, and accomplishments of industrial design from 1850 to the present. $19.95 pb (Can. $22.95) 256 / 6 x 9 / W 978-1-58115-310-1

This final installment in an acclaimed series offers astute—and controversial— discussions on contemporary graphic design from 2001 to 2005. $21.95 pb (Can. $26.95) 256 / 6 ¾ x 9 7/8 / W 978-1-58115-471-9

TEACHING GRAPHIC DESIGN

TEACHING MOTION DESIGN

Course Offerings and Class Projects from the Leading Graduate and Undergraduate Programs Steven Heller (Ed.)

Course Offerings and Class Projects from the Leading Undergraduate and Graduate Programs Steven Heller and Michael Dooley (Eds.)

Features syllabi from more than seventy proven-effective programs from the country’s leading graphic design schools. $19.95 pb (Can. $22.95) 288 / 6 x 9 / W 978-1-58115-305-7

A comprehensive look at course offerings from more than forty-five leading programs devoted to design, illustration, animation, and computer art. $21.95 pb (Can. $26.95) 304 / 6 x 9 / W 978-1-58115-504-4

Explores over 150 years of pop culture through the lenses of design, illustration, and political art. $24.95 pb (Can. $29.95) 288 / 6 x 9 / W 978-1-58115-715-4

FILM & TELEVISION

FILM & TELEVISION

21 | DESIGN WRITING—FILM & TELEVISION

DESIGN MANAGEMENT

ANIMATION DEVELOPMENT

THE ART OF AUDITIONING

From Pitch to Production David B. Levy

Techniques for Television Rob Decina

Michael Saint Nicholas and Lisa Mulcahy

Veteran animation director David Levy explores every aspect of the animation pitching process—preparation, hope, rejection, success —in this insider’s guide to the industry.

Up-to-date resources supplement this classic guide for any actor breaking into the LA movie scene. $19.99 pb (Can. $25.99) 320 / 6 x 9 / W 978-1-62153-466-2

THE ART OF MOTION PICTURE EDITING An Essential Guide to Methods, Principles, Processes, and Terminology Vincent LoBrutto Everything filmmakers need to know to edit for effective storytelling and to understand the theory behind the technique. $24.95 pb (Can. $29.95) 240 / 6 x 9 / W 978-1-58115-881-6

THE FILM APPRECIATION BOOK The Film Course You Always Wanted to Take Jim Piper In-depth analysis of wideranging films from every period of cinema, combining historical reference, technical knowledge, and the art of enjoyment. $19.95 pb (Can. $23.95) 288 / 6 x 9 / W 978-1-62153-435-8

$24.95 pb (Can. $29.95) 256 / 6 x 9 / W 978-1-58115-661-4

DOCUMENTARY SUPERSTARS

David B. Levy

How Today’s Filmmakers Are Reinventing the Form Marsha McCreadie

“A terrific collection of real stories from the animation world. I don’t think they teach this stuff in art school.”

—Brown Johnson, president, Nickelodeon Animation $24.95 pb (Can. $27.95) 256 / 6 x 9 / W 978-1-58115-746-8

Interviews with Michael Moore, Morgan Spurlock, Al Gore, and other documentary giants show the way in which this evolving art form has changed—and changed us. $19.95 pb (Can. $24.95) 256 / 6 x 9 / W 978-1-58115-508-2

THE FILMMAKER’S GUIDE TO PRODUCTION DESIGN

GET THE PICTURE? SECOND EDITION

Vincent LoBrutto

The Movie Lover’s Guide to Watching Films Jim Piper

“Outstanding book on production design. Highly recommended.” —Library Journal $19.95 pb (Can. $24.95) 240 / 6 x 9 / W 978-1-58115-224-1

HOW TO AUDITION FOR TV COMMERCIALS

Negotiating Talent Agreements for Film, TV and New Media Dina Appleton and Daniel Yankelevits

From the Ad Agency Point of View W. L. Jenkins

$24.95 pb (Can. $29.95) 288 / 6 x 9 / W 978-1-58115-671-3

$19.95 pb (Can. $23.95) 224 / 6 x 9 / W 978-1-58115-353-8

DIRECTING ANIMATION

HOLLYWOOD DEALMAKING, SECOND EDITION

“Provides a quick understanding of everything one needs to know to negotiate Hollywood talent agreements.”

—Gavin Polone, motion picture and television producer

“Insightfully and brilliantly fuses basic acting techniques with audition preparation and execution.” —Mark Saks, casting director, The Good Wife

“The only problem with this book is that it wasn’t written twenty years ago.” —Hector Elizondo, Emmy winner and Golden Globe nominee $16.95 pb (Can. $18.95) 208 / 6 x 9 / W 978-1-58115-419-1

“Pushes readers to enjoy films not just for their gut-response entertainment value, but also for their themes, nuances, and symbols.” —Fresno Bee $24.95 pb (Can. $27.95) 336 / 6 x 9 / W 978-1-58115-513-6

INDEPENDENT FILM PRODUCING How to Produce a Low-Budget Feature Film Paul Battista An in-depth guide on how to make independent films, written by an entertainment attorney. $19.95 pb (Can. $23.95) 312 / 6 x 9 / W 978-1-62153-264-4

22 | FILM & TELEVISION

AN ACTOR’S GUIDE: YOUR FIRST YEAR IN HOLLYWOOD, FOURTH EDITION

THE RADIO PRODUCER’S HANDBOOK

Sara Caldwell

Rick Kaempfer and John Swanson Film production company owners, entertainment attorneys, accountants, and distributors offer their advice on forming a film production company.

“The complete and definitive manual on how to produce today’s radio shows.”—Bob Sirott, host/managing editor, Chicago Tonight, WTTW TV/ PBS, Chicago

$19.95 pb (Can. $22.95) 208 / 6 x 9 / W 978-1-58115-400-9

$19.95 pb (Can. $23.95) 256 / 6 x 9 / W 978-1-58115-388-0

SCREENPLAY STORY ANALYSIS

SPLATTER FLICKS

The Art and Business Asher Garfinkel

How to Make Low-Budget Horror Films Sara Caldwell

“If you hope to fight your way into the movie business and maximize your opportunities when they come, read this book.” —Mark Ordesky, executive vice president, New Line Cinema

Shows aspiring filmmakers exactly how today’s most successful creators of low-budget horror films like Dead Serious and Scarecrow finance, produce, and market their films.

$16.95 pb (Can. $18.95) 208 / 5 ½ x 8 ½ / W 978-1-58115-478-8

$19.95 pb (Can. $21.95) 224 / 6 x 9 / W 978-1-58115-443-6

STARTING YOUR CAREER IN VOICE-OVERS

THERE’S MONEY WHERE YOUR MOUTH IS, THIRD EDITION

Talon Beeson

A Complete Insider’s Guide to Earning Income and Building a Career in VoiceOvers Elaine A. Clark

This instruction book will show professionals how to beat the odds, improve skills, make the right connections, and build a career in the voice-over business. $16.95 pb (Can. $19.95) 208 / 6 x 9 / W 978-1-62153-436-5

“This book firmly established itself as the bible of our industry and Elaine Clark as the ultimate authority.” —Harlan Hogan, voice actor and author of VO

YOUR CAREER IN ANIMATION

Techniques and Tactics for Success Janet Wilcox

How to Survive and Thrive David B. Levy

$19.95 pb (Can. $23.95) 208 / 6 x 9 / W 978-1-62153-429-7

How to Negotiate the Best Deal Paul Battista and Hayley Hughes The first comprehensive guide to walking the legal tightrope of reality television! $24.99 hc (Can. $31.99) 256 / 6 x 9 / W 978-1-62153-486-0

STARTING YOUR CAREER IN BROADCASTING Working On and Off the Air in Radio and Television Chris Schneider An award-winning sportscaster interviews Larry King, Jim Lampley, Bob Kingsley, Rene Syler, Troy Aikman, and many other industry pros on how they got their start in the business. $19.95 pb (Can. $22.95) 256 / 6 x 9 / W 978-1-58115-489-4

VO, SECOND EDITION Tales and Techniques of a Voice-Over Actor Harlan Hogan A wealth of sage advice and anecdotes from a longtime professional. $19.95 pb (Can. $23.95) 256 / 6 x 9 / W 978-1-62153-405-1

$24.95 pb (Can. $29.95) 304 / 6 x 9 / W 978-1-58115-878-6

VOICEOVERS, SECOND EDITION

This inside scoop on the industry and personal training will help voice-over hopefuls find a variety of work.

REALITY TELEVISION CONTRACTS

Interviews with Stephen Hillenburg, Teddy Newton, John R. Dilworth, and other animation greats on getting into the animation industry, staying there, and getting ahead. $19.95 pb (Can. $23.95) 256 / 6 x 9 / W 978-1-58115-445-0

ILLUSTRATION

ILLUSTRATION

23 | FILM & TELEVISION—ILLUSTRATION

JUMPSTART YOUR AWESOME FILM PRODUCTION COMPANY

THE EDUCATION OF AN ILLUSTRATOR

INSIDE THE BUSINESS OF ILLUSTRATION

Tad Crawford

Steven Heller and Marshall Arisman (Eds.)

Steven Heller and Marshall Arisman

An indispensable resource with every form and contract for illustrators today.

Part manifesto, part instruction manual, this volume’s cutting-edge essays, interviews, and course syllabi provide the first-ever blueprint for teaching and practicing illustration.

$24.99 pb (Can. $31.99) 168 / 8 ½ x 11 / W 978-1-62153-488-4

$19.95 pb (Can. $23.95) 288 / 6 ¾ x 9 7/8 / W 978-1-58115-075-9

MARKETING ILLUSTRATION

TEACHING ILLUSTRATION

New Venues, New Styles, New Methods Steven Heller and Marshall Arisman (Eds.)

Course Offerings and Class Projects from the Leading Undergraduate and Graduate Programs Steven Heller and Marshall Arisman (Eds.)

This comprehensive look at the realities of illustration today explores industry practices in editorial, graphic novels, comics, animations, web, games, toys, fashion, textiles, and more.

This invaluable teaching guide contains illustration course syllabi from leading art and design schools across the United States and Europe, offering exciting insights for illustration educators.

$24.95 pb (Can. $29.95) 240 / 6 x 9 / W 978-1-58115-657-7

BUSINESS AND LEGAL FORMS FOR INTERIOR DESIGNERS, SECOND EDITION Tad Crawford and Eva Doman Bruck “Highly recommended for professional, college, and large interior design collections.” —Library Journal $29.95 pb (Can. $34.95) 280 / 8 ½ x 11 / W 978-1-62153-250-7

An in-depth look at key concerns every illustrator must face today, including finding one’s unique style and establishing a balance between art and commerce. $19.95 pb (Can. $24.95) 256 / 6 x 9 / W 978-1-58115-386-6

INTERIOR DESIGN

INTERIOR DESIGN

$19.95 pb (Can. $22.95) 304 / 6 x 9 / W 978-1-58115-466-5

GREEN INTERIOR DESIGN Lori Dennis “An essential introduction to sustainable domestic design.”

—Jordan Kushins, assistant editor, Dwell magazine $24.95 pb (Can. $27.95) 160 / 8 ½ x 10 / W 978-1-58115-745-1

HOW TO START AND OPERATE YOUR OWN DESIGN FIRM, SECOND EDITION A Guide for Interior Designers and Architects Albert W. Rubeling, Jr. “Captures the essence of what it is like to start a firm and to run it successfully. Rubeling clearly knows his stuff.”

—James P. Cramer, editor, DesignIntelligence $24.95 pb (Can. $27.95) 256 / 6 x 9 / W 978-1-58115-474-0

INTERIOR DESIGN CLIENTS

INTERIOR DESIGN PRACTICE

The Designer’s Guide to Building and Keeping a Great Clientele Thomas L. Williams

Cindy Coleman

Provides fundamental lessons and innovative solutions to help designers succeed in the ultra-competitive world of modern interior design.

Copublished with Interior Design magazine, this anthology explores design theory and education, global professional practice, and the experiences of design firms large and small.

$24.95 pb (Can. $29.95) 256 / 6 x 9 / W 978-1-58115-676-8

$24.95 pb (Can. $29.95) 256 / 6 x 9 / W 978-1-58115-675-1

THE INTERIOR DESIGN SOURCEBOOK Thomas L. Williams A complete compendium of materials for home design— from the familiar to the cutting edge. $19.95 pb (Can. $23.95) 224 / 8 x 10 / NA 978-1-58115-898-4

24 | ILLUSTRATION—INTERIOR DESIGN

BUSINESS AND LEGAL FORMS FOR ILLUSTRATORS, FOURTH EDITION

MARKETING INTERIOR DESIGN, SECOND EDITION Lloyd Princeton

Theo Stephan Williams

The ultimate insider’s guide to marketing for interior designers, now updated to include social media outlets and address changes in the economy.

With the step-by-step guidance in this book, interior designers will be able to establish prices and budgets that make their clients happy and their businesses profitable.

MUSIC

$24.95 pb (Can. $28.95) 240 / 6 x 9 / W 978-1-62153-254-5

$24.95 pb (Can. $29.95) 256 / 6 x 9 / W 978-1-58115-718-5

GUITAR ENCYCLOPEDIA

HOW MUSIC DIES (OR LIVES)

Brian Tarquin

Field Recording and the Battle for Democracy in the Arts Ian Brennan

The greatest guitars ever made and the recordings they produced.

MUSIC

THE INSIDER’S GUIDE TO HOME RECORDING Record Music and Get Paid Brian Tarquin

A guide for those who ask themselves, “What’s wrong with our culture?”

$29.95 pb (Can. $34.95) 256 / 8 ½ x 11 / W 978-1-62153-406-8

This guide will help producers, engineers, and experienced and novice musicians alike to control the studio environment and build a successful home-recording business.

$16.99 pb (Can. $21.99) 208 / 5 ½ x 8 ¼ / W 978-1-62153-487-7

$16.95 pb (Can. $19.95) 224 / 5 ½ x 8 ¼ / W 978-1-62153-445-7

THE INSIDER’S GUIDE TO MUSIC LICENSING

MANAGING ARTISTS IN POP MUSIC, SECOND EDITION

STARTING YOUR CAREER AS A MUSICIAN

Brian Tarquin

What Every Artist and Manager Must Know to Succeed Mitch Weiss and Perri Gaffney

Neil Tortorella

Firsthand advice for musicians on licensing music to record labels, TV shows, feature films, radio promos, and network promos.

Music managers and artists will learn the secrets of successful management with scenarios from a manager’s work life along with the legal and business skills to master them.

$19.95 pb (Can. $23.95) 256 / 6 x 9 / W 978-1-62153-396-2

PERFORMING ARTS

PERFORMING ARTS

$19.95 pb (Can. $23.95) 288 / 6 x 9 / W 978-1-58115-882-3

This indispensable guide teaches you how to make a living with your music, promote yourself or your band, get booked, and maximize additional revenue streams. $19.95 pb (Can. $23.95) 304 / 6 x 9 / W 978-1-58115-928-8

ACTING

ACTOR TRAINING THE LABAN WAY

Advanced Techniques for the Actor, Director, and Teacher Terry Schreiber and Mary Beth Barber Foreword by Edward Norton

An Integrated Approach to Voice, Speech, and Movement Barbara Adrian

A step-by-step guide to acting techniques from a Broadway director and renowned acting teacher. $19.95 pb (Can. $23.95) 256 / 6 x 9 / W 978-1-58115-418-4

Utilizing theories of movement theorist Rudolf Laban, acting teacher Barbara Adrian integrates voice, speech, and movement training in this groundbreaking book. $24.95 pb (Can. $27.95) 208 / 7 3/8 x 9 ¼ / W 978-1-58115-648-5

25 | INTERIOR DESIGN—PERFORMING ARTS

THE INTERIOR DESIGNER’S GUIDE TO PRICING, ESTIMATING, AND BUDGETING, SECOND EDITION

BUSINESS AND LEGAL FORMS FOR THEATER, SECOND EDITION

Glenn Alterman

Charles Grippo

“A great resource tool that takes some mystery out of the process.” —Rob Decina, casting director, Guiding Light

Here are forty of the most sought-after contracts in the theater business in one easy-to-use resource, complete with CD-ROM for easy customization.

$24.95 pb (Can. $27.95) 288 / 6 x 9 / W 978-1-58115-763-5

THE BUSINESS OF THEATRICAL DESIGN, SECOND EDITION James Moody Written by a leading design consultant and fully updated, this is the must-have guide to earning a living, marketing, furthering a design career, and operating a business. $19.95 pb (Can. $23.95) 304 / 6 x 9 / W 978-1-62153-240-8

FUNDAMENTALS OF THEATRICAL DESIGN A Guide to the Basics of Scenic, Costume, and Lighting Design Karen Brewster and Melissa Shafer “College theater departments that don’t adopt it as part of their book lists are missing out on a real treasure.” —The New York Journal of Books $27.50 pb (Can. $31.00) 256 / 6 x 9 / W 978-1-58115-849-6

$24.95 pb (Can. $28.95) 240 / 8 ½ x 11 / W 978-1-58115-923-3

CAREERS IN TECHNICAL THEATER Mike Lawler Want to make it big on Broadway—as a techie? For anyone interested in a behind-the-scenes life in the theater, this insider’s guide is a priceless resource. $19.95 pb (Can. $23.95) 256 / 6 x 9 / W 978-1-58115-485-6

THE HEALTH AND SAFETY GUIDE FOR FILM, TV, AND THEATER, SECOND EDITION Monona Rossol “A breakthrough handbook and guide for everyone working in entertainment.” —American Cinematographer $27.50 pb (Can. $31.00) 288 / 6 x 9 / W 978-1-58115-862-5

THE BUSINESS OF BROADWAY An Insider’s Guide to Working, Producing, and Investing in the World’s Greatest Theatre Community Mitch Weiss and Perri Gaffney A breakdown of the Broadway business model and how it can be utilized for theatre success. $24.99 hc (Can. $31.99) 292 / 6 x 9 / W 978-1-62153-465-5

DIGITAL TECHNICAL THEATER SIMPLIFIED High Tech Lighting, Audio, Video and More on a Low Budget Drew Campbell Lights, camera, digital revolution! Designed to help readers use digital equipment for onstage impact. $24.95 pb (Can. $27.95) 288 / 6 x 9 / W 978-1-58115-855-7

A LIFE IN ACTING The Actor’s Guide to Creative and Career Longevity Lisa Mulcahy Aspiring and established theater actors looking to make a consistent living doing meaningful, creative work on the stage will find advice through a series of interviews with veteran thespians. $16.95 pb (Can. $19.95) 192 / 6 x 9 / W 978-1-62153-433-4

LONG-FORM IMPROV

THE LUCID BODY

MAKING IT ON BROADWAY

The Complete Guide to Creating Characters, Sustaining Scenes, and Performing Extraordinary Harolds Ben Hauck

A Guide for the Physical Actor Fay Simpson

Actors’ Tales of Climbing to the Top David Wienir and Jodie Langel

This essential handbook teaches the wildly popular form of improvisation that is the foundation of the comedy stylings of many of today’s top actors and thriving comedians. $16.95 pb (Can. $19.95) 288 / 6 x 9 / W 978-1-58115-981-3

A step-by-step program that guides the actor through various phases of selfawareness that expand emotional and physical range not only on stage, but also in daily life. $19.95 pb (Can. $24.95) 224 / 6 x 9 / W 978-1-58115-651-5

Jason Alexander, Terrence Mann, Donna Murphy, and more than 150 other Broadway performers talk candidly about living and working in today’s era of the mega-musical. $19.95 pb (Can. $24.95) 288 / 6 x 9 / W 978-1-58115-346-0

26 | INTERIOR DESIGN

AN ACTOR’S GUIDE—MAKING IT IN NEW YORK CITY, SECOND EDITION

How to Audition Successfully for Both Traditional and New Media Janet Wilcox This book will teach you everything you need to know to get ready for that perfect part, from webisodes to Shakespeare. $24.95 pb (Can. $29.95) 256 / 6 x 9 / W 978-1-58115-866-3

MOVEMENT FOR ACTORS

PERFORMING ARTS MANAGEMENT

Nicole Potter (Ed.)

A Handbook of Professional Practices Tobie S. Stein and Jessica Bathurst

“Offers a variety of viewpoint and focus . . . twenty-three articles and almost as many approaches to body movement.

Highly recommended.”

—Library Journal $19.95 pb (Can. $22.95) 288 / 6 x 9 / W 978-1-58115-233-3

SINGING IN MUSICAL THEATRE

STAGE COMBAT

The Training of Singers and Actors Joan Melton

Fisticuffs, Stunts, and Swordplay for Theater and Film Jenn Zuko Boughn

What does it take to become a triple threat in musical theater?

This insider’s guide covers both dramatic and voice training. $19.95 pb (Can. $23.95) 240 / 6 x 9 / W 978-1-58115-482-5

En garde! This guide has everything performers, directors, theater teachers, and fight choreographers need to know to stage believable, safe action for the performing arts.

Learn to manage a performing arts group successfully with insights and strategies from more than one hundred managers of top nonprofit and commercial venues. $50.00 pb (Can. $57.50) 552 / 8 ½ x 11 / W 978-1-58115-650-8

THE STAGE PRODUCER’S BUSINESS AND LEGAL GUIDE Charles Grippo “[A] one-stop guide to theater law for nonattorneys . . . Highly recommended.” —Library Journal $19.95 pb (Can. $22.95) 256 / 6 x 9 / W 978-1-58115-241-8

$19.95 pb (Can. $24.95) 224 / 7 ¾ x 9 3/8 / W 978-1-58115-461-0

STARTING YOUR CAREER AS AN ACTOR

STARTING YOUR CAREER AS A DANCER

STARTING YOUR CAREER AS A THEATRICAL DESIGNER

Jason Pugatch

Mande Dagenais

Insights and Advice from Leading Broadway Designers Michael J. Riha

A from-the-trenches guide to the acting scene offering a humorous, personal, insightful, and honest perspective on a demanding profession. $19.95 pb (Can. $23.95) 320 / 6 x 9 / W 978-1-58115-911-0

“Takes you behind the curtain and reveals what it really takes to break into the business. An indispensable guide for aspiring dancers.” —Ben Vereen, Tony and Drama Desk Award–winning actor, singer, and dancer $19.95 pb (Can. $23.95) 304 / 6 x 9 / W 978-1-58115-906-6

TECHNICAL THEATER FOR NONTECHNICAL PEOPLE, SECOND EDITION Drew Campbell “Campbell has written what will certainly become a standard introductory text on technical theater.” —Library Journal $19.95 pb (Can. $24.95) 288 / 6 x 9 / W 978-1-58115-344-6

YOUR CHILD’S CAREER IN MUSIC AND ENTERTAINMENT

“An indispensable book for anyone interested in design for the stage.” —Moisés Kaufman, director, playwright, and founder of Tectonic Theatre Company $27.50 pb (Can. $32.95) 256 / 6 x 9 / W 978-1-58115-908-0

PERSONAL FINANCE & LAW

The Prudent Parent’s Guide from Start to Stardom Steven C. Beer with Kathryn Badura A road map for the parents of performing children to safely navigate the entertainment industry. $14.99 pb (Can. $19.99) 184 / 5 ½ x 8 ¼ / W 978-1-62153-480-8

PERSONAL FINANCE & LAW

27 | INTERIOR DESIGN—PERSONAL FINANCE & LAW

MASTERING MONOLOGUES AND ACTING SIDES

A Nine-Week Program for Creating Wealth Using Ancient Principles and Techniques Eric Shaffert

HOW TO PLAN AND SETTLE ESTATES Edmund Fleming

Donald Trump used feng shui to ensure prosperity for his buildings, why not you? Learn to use this ancient Chinese philosophy to create wealth.

An authoritative guide on the complexities of planning and administering an estate with valuable tips on how to maximize assets and minimize taxes.

$16.95 pb (Can. $20.95) 256 / 6 x 9 / W 978-1-58115-239-5

$16.95 pb (Can. $19.95) 288 / 6 x 9 / W 978-1-62153-394-8

LEGAL GUIDE TO SOCIAL MEDIA

LIVING TRUSTS FOR EVERYONE

Rights and Risks for Businesses and Entrepreneurs Kimberly A. Houser

Why a Will is Not the Way to Avoid Probate, Protect Heirs, and Settle Estates Ronald Farrington Sharp

An essential guide for anyone posting on the Internet today that will show you how to protect yourself and your content, whether for personal or professional online activity.

Wills benefit lawyers. Trusts benefit you. Period. This essential guide explains the many advantages trusts have over wills in protecting your assets for your heirs.

$19.95 pb (Can. $23.95) 208 / 6 x 9 / W 978-1-62153-267-5

$14.95 pb (Can. $17.95) 160 / 5 ½ x 8 ½ / W 978-1-58115-674-4

LEGAL FORMS FOR EVERYONE Carl W. Battle “For do-it-yourselfers as well as people who’ve retained an attorney but want to understand what they’re paying them to do.”

—American Libraries $24.95 pb (Can. $30.00) 240 / 8 ½ x 11 / W 978-1-58115-451-1

THE POCKET LEGAL COMPANION TO COPYRIGHT A User-Friendly Handbook for Protecting and Profiting from Copyrights Lee Wilson Explains how creators can preserve their copyrights, how users of copyrights can do what they want without obstructing the law, and how both can profit from copyrights overall. $16.95 pb (Can. $19.95) 320 / 5 x 7 ½ / W 978-1-58115-912-7

THE POCKET LEGAL COMPANION TO PATENTS

THE POCKET LEGAL COMPANION TO TRADEMARK

THE SMART CONSUMER’S GUIDE TO GOOD CREDIT

A Friendly Guide to Protecting and Profiting from Patents Carl W. Battle

A User-Friendly Handbook on Avoiding Lawsuits and Protecting Your Trademarks Lee Wilson

How to Earn Good Credit in a Bad Economy John Ulzheimer

A plain English, cost-saving guide to protecting, patenting, and licensing your ideas. $16.95 pb (Can. $19.95) 384 / 5 x 7 ½ / W 978-1-62153-265-1

A primer for the entrepreneur filled with valuable and ready-to-use information on using trademarks to avoid lawsuits and protect your ideas. $16.95 pb (Can. $19.95) 320 / 5 x 7 ½ / W 978-1-58115-909-7

YOUR LIVING TRUST AND ESTATE PLAN, FIFTH EDITION

PHILOSOPHY

How to Maximize Your Family’s Assets and Protect Your Loved Ones Harvey J. Platt “This is a thorough, step-bystep guide to using a living trust to create a flexible estate plan.” —Personal Finance $16.95 pb (Can. $19.95) 368 / 6 x 9 / W 978-1-62153-262-0

PHILOSOPHY

Credit expert John Ulzheimer gives you all the tools you need to master the world of credit, before or after you get into trouble. $14.95 pb (Can. $17.95) 216 / 5 ¼ x 8 ¼ / W 978-1-58115-904-2

THE SHAPE OF ANCIENT THOUGHT Comparative Studies in Greek and Indian Philosophies Thomas McEvilley Spanning thirty years of intensive research, this revolutionary work explores the hidden kinship between Eastern and Western philosophy in the ancient world. $50.00 hc (Can. $55.00) 768 / 6 ¼ x 9 ¼ / W 978-1-58115-203-6

28 | PERSONAL FINANCE & LAW—PHILOSOPHY

FENG SHUI AND MONEY

THE ART AND BUSINESS OF PHOTOGRAPHY

THE ASMP GUIDE TO NEW MARKETS IN PHOTOGRAPHY

Susan Carr

Susan Carr (Ed.) This inspiring and honest look at today’s rapidly changing photography industry by former ASMP president Susan Carr is necessary reading for the serious professional photographer.

PHOTOGRAPHY

$24.95 pb (Can. $27.95) 256 / 6 x 9 / W 978-1-58115-759-8

ASMP PROFESSIONAL BUSINESS PRACTICES IN PHOTOGRAPHY, SEVENTH EDITION

BUSINESS AND LEGAL FORMS FOR PHOTOGRAPHERS, FOURTH EDITION

American Society of Media Photographers

Tad Crawford

“This new, updated edition provides essential information on the latest challenges for commercial photographers.”

—Holly Hughes, editor in chief, Photo District News $35.00 pb (Can. $43.00) 480 / 6 x 9 / W 978-1-58115-497-9

CREATIVE CAREERS IN PHOTOGRAPHY Making a Living With or Without a Camera Michal Heron “A valuable resource for anyone considering a career in photography.” —Elisa Seeherman, director of Career Services, The University of the Arts $19.95 pb (Can. $21.95) 272 / 6 x 9 / W 978-1-58115-469-6

Contains thirty-four forms for photographers, each accompanied by step-by-step instructions, advice on standard contractual provisions, and unique negotiation checklists. $29.95 pb (Can. $37.00) 208 / 8 ½ x 11 / W 978-1-58115-669-0

DIGITAL STOCK PHOTOGRAPHY How to Shoot and Sell Michal Heron “Any photographer—but particularly newcomers —can benefit from Michal Heron’s comprehensive take on how to do business.” —Niki Barrie, editor, The Picture Professional $21.95 pb (Can. $26.95) 288 / 6 x 9 / W 978-1-58115-484-9

This indispensable manual from the American Society of Media Photographers offers step-by-step instructions for building a career tailored to one’s own talents, interests, and business style in today’s market. $24.95 pb (Can. $28.95) 304 / 6 x 9 / W ISBN 978-1-58115-921-9

THE BUSINESS OF STUDIO PHOTOGRAPHY, THIRD EDITION How to Start and Run a Successful Photography Studio Edward R. Lilley “Offers serious instruction for managers starting new portrait [or] wedding photography studios.” —Professional Photographer magazine $27.50 pb (Can. $33.95) 400 / 6 x 9 / W 978-1-58115-655-3

THE EDUCATION OF A PHOTOGRAPHER Charles H. Traub, Steven Heller, and Adam B. Bell (Eds.) What does it mean to be a photographer in the twentyfirst century? This thoughtful collection of essays illuminates the spirit of the people who make the indelible images of our times. $19.95 pb (Can. $22.95) 256 / 6 x 9 / W 978-1-58115-450-4

HOW TO CREATE A SUCCESSFUL PHOTOGRAPHY BUSINESS

HOW TO GROW AS A PHOTOGRAPHER

THE LAW (IN PLAIN ENGLISH) FOR PHOTOGRAPHERS, THIRD EDITION

Elizabeth Etienne

Reinventing Your Career Tony Luna

Leonard D. Duboff and Christy O. King

The essential guide to starting a photography business and generating a stable income. $19.95 pb (Can. $23.95) 240 / 6 x 9 / W 978-1-58115-886-1

Creative consultant Tony Luna’s “five steps of creative evolution” help photographers recognize, assess, plan, and implement a program for creative and professional growth. $19.95 pb (Can. $23.95) 224 / 6 x 9 / W 978-1-58115-446-7

A comprehensive guide to a photographer’s legal and business concerns, providing answers to questions that can mean the difference between financial success and ruin. $24.95 pb (Can. $29.95) 256 / 6 x 9 / W 978-1-58115-712-3

29 | PHOTOGRAPHY

PHOTOGRAPHY

Richard Weisgrau and Victor S. Perlman Increase the profitability of your images by properly controlling and pricing the rights to your work! This easy-to-understand guide to licensing shows you how. $19.95 pb (Can. $24.95) 208 / 8 ¼ x 11 / W 978-1-58115-436-8

PHOTOGRAPHING CHILDREN AND BABIES How to Take Great Pictures Michal Heron This easy-to-follow guide has practical tips and techniques on capturing once-in-a-lifetime moments of your beloved children with a film or digital camera. $24.95 pb (Can. $29.95) 144 / 8 ½ x 10 / W 978-1-58115-420-7

THE PROFESSIONAL PHOTOGRAPHER’S LEGAL HANDBOOK Nancy E. Wolff This accessible and entertaining book covers the most urgent legal situations faced by photographers today, including copyright, trademark, contracts, and privacy. $24.95 pb (Can. $29.95) 272 / 6 x 9 / W 978-1-58115-477-1

MASTERING THE BUSINESS OF PHOTOGRAPHY What the Pros Do When They’re Not Taking Incredible Pictures Tony Luna A resource for photographers of all levels that describes a multitude of ways to market and sell photographs. $19.95 pb (Can. $23.95) 256 / 6 x 9 / W 978-1-62153-393-1

PHOTOGRAPHY The Art of Composition Bert Krages Introduces a radically different approach that applies modern cognitive science to show photographers how they can develop their perceptual skills and revolutionize their art. $24.95 pb (Can. $29.95) 256 / 7 ¾ x 9 ¼ / W 978-1-58115-409-2

“Full of specific, practical information that takes into account today’s difficult economic climate for commercial photographers.”

—Popular Photography $24.95 pb (Can. $29.95) 256 / 6 x 9 / W 978-1-58115-714-7

PRICING PHOTOGRAPHY, FOURTH EDITION The Complete Guide to Assignment and Stock Prices Michal Heron and David MacTavish This classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices to identifying price factors to negotiating fair deals.

PROFITABLE PHOTOGRAPHY IN THE DIGITAL AGE

THE REAL BUSINESS OF PHOTOGRAPHY

Strategies for Success Dan Heller

Richard Weisgrau

“The survival guide for photographers doing business in the new millennium.” —Bob Krist, columnist, Outdoor Photographer magazine $24.95 pb (Can. $29.95) 240 / 6 x 9 / W 978-1-58115-412-2

SPORTS PHOTOGRAPHY

How to Make Money in New and Traditional Markets Richard Weisgrau

How to Capture Action and Emotion Peter Skinner

$24.95 pb (Can. $29.95) 224 / 6 x 9 / W 978-1-58115-660-7

Maria Piscopo

$29.95 pb (Can. $35.95) 160 / 11 x 8 ½ / W 978-1-58115-888-5

SELLING YOUR PHOTOGRAPHY

“A must-read reference for anyone serious about long-term survival and prosperity as a photographer.”

—John Greim, CEO, Creative Eye Cooperative/Mira.com

THE PHOTOGRAPHER’S GUIDE TO MARKETING AND SELFPROMOTION, FOURTH EDITION

“A terrific book for the novice photographer who aspires to shoot sports.” —Al Tielemans, Sports Illustrated staff photographer $24.95 pb (Can. $27.95) 160 / 8 ½ x 10 / W 978-1-58115-480-1

Written by one of the best-known players in the media photography industry, this honest guide provides a fresh, commonsense approach to running a photography business. $19.95 pb (Can. $23.95) 224 / 6 x 9 / W 978-1-58115-350-7

STARTING YOUR CAREER AS A FREELANCE PHOTOGRAPHER The Complete Marketing, Business, and Legal Guide Tad Crawford “An invaluable tool for the emerging photographer.”

—Eugene Mopsik, executive director, American Society of Media Photographers $19.95 pb (Can. $23.95) 256 / 6 x 9 / W 978-1-58115-280-7

30 | PHOTOGRAPHY

LICENSING PHOTOGRAPHY

TOP TEN SECRETS FOR PERFECT BABY & CHILD PORTRAITS

A Comprehensive Guide to Photo Shoots, Marketing, Business, Fashion, Wardrobe, Off-Figure, Product, Prop, Room Sets, and Food Styling Susan Linnet Cox

Photography Tips for Every Parent & Grandparent from a Pro Clay Blackmore

TOP TRAVEL PHOTO TIPS From Ten Pro Photographers New York Institute of Photography and Chuck DeLaney

“What an excellent compendium!”

—Barbara Berman, wardrobe professional; Fashion Institute of Technology program facilitator

America’s master baby, child, and portrait photographer shows anyone how to shoot the top baby and child photos with any compact point-and-shoot or DSLR camera.

Ten prominent professional travel photographers share favorite photographs and advice to help hobbyists and amateurs return from trips with excellent photos for their walls, websites, blogs, and family albums.

$19.95 pb (Can. $23.95) 280 / 6 x 9 / W 978-1-58115-910-3

$16.95 pb (Can. $19.95) 112 / 5 ½ x 8 ½ / W 978-1-58115-994-3

$16.95 pb (Can. $19.95) 112 / 5 ½ x 8 ½ / W 978-1-58115-995-0

WRITING

WRITING

THE ART OF WRITING GREAT LYRICS, REVISED EDITION

THE AUTHOR’S TOOLKIT, FOURTH EDITION

Pamela Phillips Oland

A Step-by-Step Guide to Writing and Publishing Your Book Mary Embree

“Will intrigue not only followers of the songwriting field but anyone captivated by the art of the written word.” —Library Journal

“If you’re having trouble with your magnum opus, author Mary Embree may have just what you are looking for.” —Los Angeles Times

$18.95 pb (Can. $23.95) 272 / 6 x 9 / W 978-1-58115-093-3

BUSINESS AND LEGAL FORMS FOR AUTHORS AND SELF-PUBLISHERS, FOURTH EDITON Tad Crawford with Stevie Fitzgerald and Michael Gross Every form and contract for professional and aspiring writers, with step-by-step instructions and indispensable advice. $24.99 pb (Can. $31.99) 176 / 8 ½ x 11 / W 978-1-62153-464-8

THE FICTION WRITER’S GUIDE TO DIALOGUE A Fresh Look at the Essential Ingredient of the Craft John Hough, Jr. Professional and aspiring writers alike will get a fresh look at one of the essential ingredients of their craft. $14.95 pb (Can. $17.95) 144 / 6 x 9 / W 978-1-62153-439-6

THE BUSINESS OF WRITING Professional Advice on Proposals, Publishers, Contracts, and More for the Aspiring Writer Jennifer Lyons (Ed.) Foreword by Oscar Hijuelos An indispensable handbook to the writer’s trade as well as a thorough introduction to the nuts and bolts of publishing. $19.95 pb (Can. $23.95) 304 / 6 x 9 / W 978-1-58115-917-2

$16.99 pb (Can. $21.99) 194 / 5 ½ x 8 ¼ / W 978-1-62153-482-2

THE COMPLETE GUIDE TO BOOK MARKETING David Cole “I’ll be recommending it to all our clients and any publisher or author who wants to know more about marketing.”

—Randall Beek, president, Consortium Book Sales & Distribution $19.95 pb (Can. $23.95) 256 / 6 x 9 / W 978-1-58115-322-4

INTERNET BOOK PIRACY

PROMOTE YOUR BOOK

The Fight to Protect Authors, Publishers, and Our Culture Gini Graham Scott

Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author Patricia Fry

A guide for writers and publishers to protect and defend themselves. $19.99 pb (Can. $25.99) 256 / 6 x 9 / W 978-1-62153-485-3

Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. $19.95 pb (Can. $22.95) 224 / 5 ½ x 8 ¼ / W 978-1-58115-857-1

31 | PHOTOGRAPHY—WRITING

STARTING YOUR CAREER AS A PHOTO STYLIST

PUBLISH YOUR BOOK

How to Craft Persuasive Proposals for Nonfiction, Fiction, and Children’s Books Patricia Fry

Proven Strategies and Resources for the Enterprising Author Patricia Fry

Fresh methods with proven success for competing in today’s tough publishing market. $19.99 pb (Can. $25.99) 288 / 6 x 9 / W 978-1-62153-467-9

STARTING YOUR CAREER AS A FREELANCE WRITER, SECOND EDITION Moira Anderson Allen “Walks you through everything you need to know to get started and become successful. This is an essential read for freelance writers.”

—Jeff Reich, editor, The Writer magazine

A professional guide to publishing success for new and struggling authors, with insider tips, up-to-date marketing strategies, timelines, and other resources. $19.95 pb (Can. $23.95) 256 / 6 x 9 / W 978-1-58115-884-7

STARTING YOUR CAREER AS A PROFESSIONAL BLOGGER An essential handbook full of effective strategies for finding your audience, writing great posts, and marketing and monetizing your work. $19.95 pb (Can. $23.95) 192 / 6 x 9 / W 978-1-62153-245-3

Moira Anderson Allen “Offers writers practical advice (and great examples) to help them get their work published.

A great source for the writer’s bookshelf.” —Elfrieda Abbe, publisher, The Writer magazine $19.95 pb (Can. $22.95) 288 / 6 x 9 / W 978-1-58115-743-7

A Guide to Working with Authors, Books, Newsletters, Magazines, Websites, and More Mary Embree This clear and concise step-by-step guide will help you to decide on a specialty and manage the business side of your career. $19.95 pb (Can. $23.95) 240 / 6 x 9 / W 978-1-58115-890-8

TALK UP YOUR BOOK How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More Patricia Fry This handy guide tells you how to sell more books through personal appearances and online interviews using tips and ideas from nearly two dozen author-speaker professionals. $19.95 pb (Can. $23.95) 320 / 6 x 9 / W 978-1-58115-922-6

$24.95 pb (Can. $27.95) 304 / 6 x 9 / W 978-1-58115-760-4

THE WRITER’S GUIDE TO QUERIES, PITCHES AND PROPOSALS, SECOND EDITION

STARTING YOUR CAREER AS A FREELANCE EDITOR

THE WRITER’S LEGAL GUIDE, FOURTH EDITION

WRITING THE GREAT AMERICAN ROMANCE NOVEL

An Authors Guild Desk Reference Kay Murray and Tad Crawford

Catherine Lanigan

“An indispensable handbook for anyone who writes.”

—Publishers Weekly $19.95 pb (Can. $23.95) 352 / 6 x 9 / W 978-1-62153-242-2

“A must for anyone hoping that their dream of a romance novel will end up on an actual bookshelf.” —Shana Abe, bestselling author of The Smoke Thief $19.95 pb (Can. $21.95) 224 / 6 x 9 / W 978-1-58115-455-9

32 | WRITING

PROPOSE YOUR BOOK

A Acting, 25 Acting the Song, 6 Actor Training the Laban Way, 25 Actor’s Guide—Making It in New York City, Second Edition, An, 26 Actor’s Guide: Your First Year in Hollywood, Fourth Edition, An, 22 Advertising Design and Typography, 18 AIGA Professional Practices in Graphic Design, Second Edition, 18 Animation Development, 22 Art and Business of Photography, The, 29 Art of Auditioning, The, 22 Art of Digital Branding, Revised Edition, The, 15 Art of Motion Picture Editing, The, 22 Art of Writing Great Lyrics, Revised Edition, The, 31 Art Without Compromise*, 13 Art World Demystified, The, 13 Artist-Gallery Partnership, Third Edition, The, 13 Artist’s Complete Health and Safety Guide, Third Edition, The, 13 Artist’s Guide to Public Art, The, 13 ASMP Guide to New Markets in Photography, The, 29 ASMP Professional Business Practices in Photography, Seventh Edition, 29 Author’s Toolkit, Fourth Edition, The, 31

B Bare Bones Camera Course for Film and Video, The, 2 Becoming a Design Entrepreneur, 10 Brand Thinking and Other Noble Pursuits, 15 Branding for Bloggers, 15 Branding for Nonprofits, 15 Branding the Man, 15 Brandjam, 15 Building Design Strategy, 18 Building the Successful Theater Company, 9 Business and Legal Forms for Authors and SelfPublishers, Fourth Editon, 31

C Careers in Technical Theater, 26 Ceramics, 18 Citizen Designer, 20 Classic Typefaces, 18 Color Management, 19 Complete Guide to Book Marketing, The, 31 Corporate Creativity, 15 Crafts and Craft Shows, Second Edition, 18 Create Your Art Career, 13 Creating the Perfect Design Brief, Second Edition, 19 Creative Careers in Fashion, 19 Creative Careers in Museums, 13 Creative Careers in Photography, 29

D Design Disasters, 19 Design Firms Open for Business, 19 Design Literacy, Third Edition, 19 Design Management, 21 Design Thinking, 19 Designer’s Guide to Presenting Numbers, Figures, and Charts, The, 19 Designers Don’t Have Influences, 21 Designers Don’t Read, 21 Designing for People, 21 Designing Logos, 19 Designing Magazines, 19 Digital Stock Photography, 29 Digital Technical Theater Simplified, 26 Directing Animation, 22 Documentary Superstars, 22

E Editing by Design, Third Edition, 19 Education of a Graphic Designer, Third Edition, The, 21

Education of a Photographer, The, 29 Education of an Art Director, The, 21 Education of an Illustrator, The, 24 Effective Leadership in Nonprofit Organizations, 16 Elements of Graphic Design, Second Edition, The, 19 Email Revolution, The, 16 Emotional Branding, 16

F Feng Shui and Money, 28 Fiction Writer’s Guide to Dialogue, The, 31 Film Appreciation Book, The, 22 Filmmaker’s Guide to Production Design, The, 22 Fine Art Publicity, Second Edition, 13 From Idea to Exit, 16 Fundamentals of Theatrical Design, 26

G Get the Picture? Second Edition, 22 Graphic Design Business Book, The, 20 Graphic Designer’s Guide to Better Business Writing, The, 20 Graphic Designer’s Guide to Clients, Second Edition, The, 20 Graphic Designer’s Guide to Pricing, Estimating, and Budgeting, Third Edition, The, 20 Green Graphic Design, 20 Green Interior Design, 24 Guide to Getting Arts Grants, 14 Guitar Amplifier Encyclopedia, 12 Guitar Encyclopedia, 25

H Handbuilding Ceramic Forms, 18 Health and Safety Guide for Film, TV, and Theater, Second Edition, The, 26 Hollywood Dealmaking, Second Edition, 22 How Music Dies (or Lives), 25 How to Audition for TV Commercials, 22 How to Create a Successful Photography Business, 29 How to Grow as a Photographer, 29 How to Plan and Settle Estates, 28 How to Start a Faux Painting or Mural Business, Second Edition, 14 How to Start and Operate Your Own Design Firm, Second Edition, 24 How to Start and Run a Commercial Art Gallery, 14 How to Think Like a Great Graphic Designer, 20 How to Win Grants, 16

I Independent Film Producing, 22 Industrial Design Reader, The, 21 Infectious, 16 Inside the Business of Illustration, 24

33 | INDEX

INDEX

Business and Legal Forms for Crafters, 18 Business and Legal Forms for Fine Artists, Fourth Edition, 13 Business and Legal Forms for Graphic Designers, Fourth Edition, 18 Business and Legal Forms for Illustrators, Fourth Edition, 24 Business and Legal Forms for Interior Designers, Second Edition, 24 Business and Legal Forms for Photographers, Fourth Edition, 29 Business and Legal Forms for Theater, Second Edition, 26 Business of Being an Artist, Fifth Edition, The, 13 Business of Broadway, The, 26 Business of Studio Photography, Third Edition, The, 29 Business of Theatrical Design, Second Edition, The, 26 Business of Writing, The, 31

J Jumpstart Your Awesome Film Production Company, 23

L Law (In Plain English) for Photographers, Third Edition, The, 29 Leadership in the Performing Arts, 3 Learning by Heart, 14 Legal Forms for Everyone, 28 Legal Guide for the Visual Artist, Fifth Edition, 14 Legal Guide to Social Media, 28 Licensing Photography, 30 Life in Acting, A, 26 Line Color Form, 14 Living Trusts for Everyone, 28 Long-Form Improv, 26 Looking Closer 5, 21 Lucid Body, The, 26

M Making It in the Art World, 14 Making It on Broadway, 26 Managing Artists in Pop Music, Second Edition, 25 Managing Corporate Design, 16 Marketing Illustration, 24 Marketing Interior Design, Second Edition, 25 Mastering Monologues and Acting Sides, 27 Mastering the Business of Photography, 30 Millennial Rules, 16 Movement for Actors, 27 My Life in the New York Times, 14

N New Markets for Artists, 14

P Peak Business Performance Under Pressure, 16 Perfect Stage Crew, The, 4 Performing Arts Management, 27 Photographer’s Guide to Marketing and SelfPromotion, Fourth Edition, The, 30 Photographing Children and Babies, 30 Photography, 30 Pocket Legal Companion to Copyright, The, 28 Pocket Legal Companion to Patents, The, 28 Pocket Legal Companion to Trademark, The, 28

Pocket Small Business Owner’s Guide to Building Your Business, The, 16 Pocket Small Business Owner’s Guide to Business Plans, The, 16 Pocket Small Business Owner’s Guide to Negotiating, The, 17 Pocket Small Business Owner’s Guide to Starting Your Own Business on a Shoestring, The, 17 Pocket Small Business Owner’s Guide to Taxes, The, 17 Pocket Small Business Owner’s Guide to Working with the Government, The, 17 Pop, 21 Positively Outrageous Service, 8 Pottery on the Wheel, 18 Pricing Photography, Fourth Edition, 30 Professional Photographer’s Legal Handbook, The, 30 Profitable Artist, The, 14 Profitable Photography in the Digital Age, 30 Promote Your Book, 31 Propose Your Book, 32 Publish Your Book, 32

Q Quotable Artist, The, 14

R Radio Producer’s Handbook, The, 23 Real Business of Photography, The, 30 Reality Television Contracts, 23 Rebuilding the Brand, 17

S Scammed, 11 Scrapbooking for Profit, Second Edition, 18 Screenplay Story Analysis, 23 Selling Art Without Galleries, 14 Selling Contemporary Art, 15 Selling Your Photography, 30 Shape of Ancient Thought, The, 28 Singing in Musical Theatre, 27 Smart Consumer’s Guide to Good Credit, The, 28 Splatter Flicks, 23 Sports Photography, 30 Stage Combat, 27 Stage Producer’s Business and Legal Guide, The, 27 Star Brands, 17 Starting Your Career in Voice-Overs, 23 Starting Your Career as a Consultant, 17 Starting Your Career as a Contractor, 17 Starting Your Career as a Dancer, 27 Starting Your Career as a Freelance Editor, 32 Starting Your Career as a Freelance Photographer, 30

Starting Your Career as a Freelance Web Designer, 20 Starting Your Career as a Freelance Writer, Second Edition, 32 Starting Your Career as a Graphic Designer, 20 Starting Your Career as a Musician, 25 Starting Your Career as a Photo Stylist, 31 Starting Your Career as a Professional Blogger, 32 Starting Your Career as a Social Media Manager, 17 Starting Your Career as a Theatrical Designer, 27 Starting Your Career as an Actor, 27 Starting Your Career as an Artist, Second Edition, 15 Starting Your Career as an Illustrator, 5 Starting Your Career as an Interior Designer, 7 Starting Your Career in Art Education, 15 Starting Your Career in Broadcasting, 23

T Talk Up Your Book, 32 Teaching Graphic Design, 21 Teaching Illustration, 24 Teaching Motion Design, 21 Technical Theater for Nontechnical People, Second Edition, 27 There’s Money Where Your Mouth Is, Third Edition, 23 Thinking in Type, 20 Top Ten Secrets for Perfect Baby & Child Portraits, 31 Top Travel Photo Tips, 31

U Ultimate Guide to Internships, The, 17

V Vintage Type and Graphics, 20 VO, Second Edition, 23 Voiceovers, Second Edition, 23

W Website Branding for Small Businesses, 17 Where Does Art Come From?, 15 Writer’s Guide to Queries, Pitches and Proposals, Second Edition, The, 32 Writer’s Legal Guide, Fourth Edition, The, 32 Writing the Great American Romance Novel, 32 Writing What You Know, 1

Y Your Career in Animation, 23 Your Child’s Career in Music and Entertainment, 27 Your Living Trust and Estate Plan, Fifth Edition, 28

34 | INDEX

Insider’s Guide to Home Recording, The, 25 Insider’s Guide to Music Licensing, The, 25 Intentional Leadership, 16 Interior Design Clients, 24 Interior Design Practice, 24 Interior Design Sourcebook, The, 24 Interior Designer’s Guide to Pricing, Estimating, and Budgeting, Second Edition, The, 25 Internet Book Piracy, 31