JIN CHOI
JIN CHOI
INTRO
ABOUT ME
G RA PH IC D E S IG NE R + C RE AT IVE D RE A MER
Hello, my name is Byungjin Choi. I graduated University of North Texas with BFA in Visual Communication Design in May, 2012. I am an enthusiastic graphic designer who wants to further my knowledge of branding system and gain experience in visual design as a whole.
TABLE OF CONTENTS
REAL GOODS SOLAR ENERGY
MATHNASIUM math learning center
NEO organic pesticides
IF YOU’VE GOT IT, SPEND IT.
CROWN HOLDINGS, INC.
PERSONAL BRANDING
IDENTITY MARKS
ART DIRECTION advertising
001 IDENTITY MARK
011 IDENTITY MARK
023 PACKAGE DESIGN
029 MAGAZINE SPREAD
033 IDENTITY MARK
035 STATIONERY SYSTEM
037 LOOPNET
043 POSTER DESIGN
002 STATIONERY
012 STATIONERY
024
030
036
038 LOOPNET STATIONERY
044 BILLBOARD DESIGN
003 WEBSITE DESIGN
013 BOOKLET DESIGN
025
031
034 BRAND IDENTITY GUIDELINES
004
014
026 PACKAGE ILLUSTRATION
032
005 iPHONE APP DESIGN
015 BROCHURE DESIGN
027 PRODUCT EXTENSION
041 RGS ENERGY
006
016
028 BRAND EXTENSION
042 MATHNASIUM
007 iPAD APP DESIGN
017
008
018
009 BRAND APPLICATION
019 POSTER DESIGN
010
020 POSTER APPLICATION 021 BILLBOARD APPLICATION 022 BRAND APPLICATION
039 NEO 040 JIN CHOI
000
001
IDENTITY MARK
Project
Instructor
Client
About the client
Total campaign
Frances Yllana
Real Goods Solar Energy
Real Goods Solar Energy is a leading residential and commercial solar energy integrator that is the most experienced in its industry, enabling customers to transition to clean renewable energy.
STATIONERY
002
003
WEBSITE DESIGN
RGS’s website Each word of the company’s name includes its corresponding sub-category. When hovering over, the name reveals its related topics. For example, REAL covers About, GOODS covers Products, SOLAR covers company’s Approaches, and ENERGY covers Benefits / Advantages of solar energy.
WEBSITE DESIGN
004
005
iPHONE APP DESIGN
iPHONE APP DESIGN
RGS’s iPhone application This is an iPhone application version of solar power monitoring system. This app helps users ensure solar power system is performing as expected. It can be a convenient and powerful way to keep track of electrical production and use.
006
007
iPAD APP DESIGN
iPAD APP DESIGN
008
009
BRAND APPLICATION
BRAND APPLICATION
010
011
IDENTITY MARK
Project
Total campaign
Instructor
Brian McAdams
Client
Mathnaisum math learning center
About the client
Mathnasium is a math learning center dedicated to teaching math in a way that makes sense to kids. Their goal is to significantly increase child’s math skills, understanding of math concepts, and most importanly having fun learning math.
STATIONERY
Mathnasium stationery system For its uniqueness of color, each different color of stationery is sent to students and their parents. For example, scarlet for elementary school, teal for middle school, and yellow for high school.
012
013
BOOKLET DESIGN
BOOKLET DESIGN
014
BROCHURE DESIGN
016
017
BROCHURE DESIGN
BROCHURE DESIGN
018
019
POSTER DESIGN
POSTER APPLICATION
020
021
BILLBOARD APPLICATION
BRAND APPLICATION
022
PACKAGE DESIGN
Project
Packaging NEO - organic pesticides
Instructor
Karen Dorff
Client
EcoSmart
About the client
EcoSmart is a company that manufactures natural oils into organic insecticides that are safe around children, pets, and the environment. Through the use of black, the products shows the level of contrast and its visual power when they are displayed in the shelf at the store.
024
025
PACKAGE DESIGN
PACKAGE ILLUSTRATION
ANT ORGANIC INSECTICIDE
ORGANIC INSECTICIDE
ROACH ORGANIC INSECTICIDE
MOSQUITO
REPELLENT
SPRAY
ORGANIC INSECTICIDE
026
027
PRODUCT EXTENSION
BRAND EXTENSION
028
029
MAGAZINE SPREAD
Project
Publication design
Instructor
Karen Dorff
Client
ODE magazine
MAGAZINE SPREAD
About the client
This is a magazine article by Philippe Legrain excerpted from ODE Magazine. The article talks about how consumer spending can help create fairer, richer, greener and more stable global economy.
030
031
MAGAZINE SPREAD
MAGAZINE SPREAD
032
033
IDENTITY MARK
Project
Brand Identity
Instructor Eric Ligon
Client
Crown Holdings, Inc.
About the client
Their main business is to manufacture aluminum cans and metal closures. Crown provides unique packaging solution that builds other companies’ brand and their personality. The logo was created based on the initials of “Crown Holdings” taking the shape of water drop since the versatility can be found on both the characteristic of water and the Crown brand itself.
BRAND IDENTITY GUIDELINES
Brand book
The Brand book utilizes tailoring metaphor. The book covers different stages of designing and constructing clothes. Each stage is categorized several brand elements.
034
Project
Personal brand
Instructor
Clinton Carlson
Client
Myself
About the client
This personal stationery is meant to promote and appeal myself as a graphic designer.
STATIONERY SYSTEM
036
037
IDENTITY MARK - LOOPNET
Project
Brand Identity
Instructor
Brian McAdams
Client
Loopnet online real estate
STATIONERY - LOOPNET
038
039
IDENTITY MARK - NEO
Project
Brand Identity
Instructor
Karen Dorff
Client
EcoSmart organic pesticides
NEO Natural Essencial Oil
IDENTITY MARK - JIN CHOI
JIN CHOI
Project
Personal brand Identity
Instructor
Clinton Carlson
Client
Myself
About the mark
The logomark went through a type manipulation of letter J. I, and N which consists of my first name. But at the same time, it resembles the form of my Korean name “진.”
040
041
IDENTITY MARK - REAL GOODS SOLAR ENERGY
Project
Instructor
Client
Brand identity
Frances Yllana
Real Goods Solar Energy
IDENTITY MARK - MATHNASIUM
Project
Brand identity
Instructor
Brian McAdams
Client
Mathnaisum math learning center
042
043
POSTER DESIGN
Project
Advertising Art direction
Instructor Alex Egner
Client
Scope mouth wash
BILLBOARD DESIGN
044
045
CONTACT INFO
CONTACT INFO
Byungjin Choi
911 bernard st. Apt #221 Denton, Tx 76201
PHONE
1-817-821-8657
Primary: Skyzero07@hotmail.com Sendary: Byungjin.choi9@gmail.com
WEBSITE PORFOLIO
cargocollective.com/jinchoi
JIN CHOI
ALL WORK BY BYUNGJIN CHOI (a.k.a. JIN) C 2012 All works and projects are created between Fall 2008 - Spring 2012