Final portfolio

Page 1

JIN CHOI



JIN CHOI


INTRO

ABOUT ME

G RA PH IC D E S IG NE R + C RE AT IVE D RE A MER

Hello, my name is Byungjin Choi. I graduated University of North Texas with BFA in Visual Communication Design in May, 2012. I am an enthusiastic graphic designer who wants to further my knowledge of branding system and gain experience in visual design as a whole.


TABLE OF CONTENTS

REAL GOODS SOLAR ENERGY

MATHNASIUM math learning center

NEO organic pesticides

IF YOU’VE GOT IT, SPEND IT.

CROWN HOLDINGS, INC.

PERSONAL BRANDING

IDENTITY MARKS

ART DIRECTION advertising

001 IDENTITY MARK

011 IDENTITY MARK

023 PACKAGE DESIGN

029 MAGAZINE SPREAD

033 IDENTITY MARK

035 STATIONERY SYSTEM

037 LOOPNET

043 POSTER DESIGN

002 STATIONERY

012 STATIONERY

024

030

036

038 LOOPNET STATIONERY

044 BILLBOARD DESIGN

003 WEBSITE DESIGN

013 BOOKLET DESIGN

025

031

034 BRAND IDENTITY GUIDELINES

004

014

026 PACKAGE ILLUSTRATION

032

005 iPHONE APP DESIGN

015 BROCHURE DESIGN

027 PRODUCT EXTENSION

041 RGS ENERGY

006

016

028 BRAND EXTENSION

042 MATHNASIUM

007 iPAD APP DESIGN

017

008

018

009 BRAND APPLICATION

019 POSTER DESIGN

010

020 POSTER APPLICATION 021 BILLBOARD APPLICATION 022 BRAND APPLICATION

039 NEO 040 JIN CHOI

000


001

IDENTITY MARK

Project

Instructor

Client

About the client

Total campaign

Frances Yllana

Real Goods Solar Energy

Real Goods Solar Energy is a leading residential and commercial solar energy integrator that is the most experienced in its industry, enabling customers to transition to clean renewable energy.


STATIONERY

002


003

WEBSITE DESIGN

RGS’s website Each word of the company’s name includes its corresponding sub-category. When hovering over, the name reveals its related topics. For example, REAL covers About, GOODS covers Products, SOLAR covers company’s Approaches, and ENERGY covers Benefits / Advantages of solar energy.


WEBSITE DESIGN

004


005

iPHONE APP DESIGN


iPHONE APP DESIGN

RGS’s iPhone application This is an iPhone application version of solar power monitoring system. This app helps users ensure solar power system is performing as expected. It can be a convenient and powerful way to keep track of electrical production and use.

006


007

iPAD APP DESIGN


iPAD APP DESIGN

008


009

BRAND APPLICATION


BRAND APPLICATION

010


011

IDENTITY MARK

Project

Total campaign

Instructor

Brian McAdams

Client

Mathnaisum math learning center

About the client

Mathnasium is a math learning center dedicated to teaching math in a way that makes sense to kids. Their goal is to significantly increase child’s math skills, understanding of math concepts, and most importanly having fun learning math.


STATIONERY

Mathnasium stationery system For its uniqueness of color, each different color of stationery is sent to students and their parents. For example, scarlet for elementary school, teal for middle school, and yellow for high school.

012


013

BOOKLET DESIGN


BOOKLET DESIGN

014



BROCHURE DESIGN

016


017

BROCHURE DESIGN


BROCHURE DESIGN

018


019

POSTER DESIGN


POSTER APPLICATION

020


021

BILLBOARD APPLICATION


BRAND APPLICATION

022



PACKAGE DESIGN

Project

Packaging NEO - organic pesticides

Instructor

Karen Dorff

Client

EcoSmart

About the client

EcoSmart is a company that manufactures natural oils into organic insecticides that are safe around children, pets, and the environment. Through the use of black, the products shows the level of contrast and its visual power when they are displayed in the shelf at the store.

024


025

PACKAGE DESIGN


PACKAGE ILLUSTRATION

ANT ORGANIC INSECTICIDE

ORGANIC INSECTICIDE

ROACH ORGANIC INSECTICIDE

MOSQUITO

REPELLENT

SPRAY

ORGANIC INSECTICIDE

026


027

PRODUCT EXTENSION


BRAND EXTENSION

028


029

MAGAZINE SPREAD

Project

Publication design

Instructor

Karen Dorff

Client

ODE magazine


MAGAZINE SPREAD

About the client

This is a magazine article by Philippe Legrain excerpted from ODE Magazine. The article talks about how consumer spending can help create fairer, richer, greener and more stable global economy.

030


031

MAGAZINE SPREAD


MAGAZINE SPREAD

032


033

IDENTITY MARK

Project

Brand Identity

Instructor Eric Ligon

Client

Crown Holdings, Inc.

About the client

Their main business is to manufacture aluminum cans and metal closures. Crown provides unique packaging solution that builds other companies’ brand and their personality. The logo was created based on the initials of “Crown Holdings” taking the shape of water drop since the versatility can be found on both the characteristic of water and the Crown brand itself.


BRAND IDENTITY GUIDELINES

Brand book

The Brand book utilizes tailoring metaphor. The book covers different stages of designing and constructing clothes. Each stage is categorized several brand elements.

034


Project

Personal brand

Instructor

Clinton Carlson

Client

Myself

About the client

This personal stationery is meant to promote and appeal myself as a graphic designer.


STATIONERY SYSTEM

036


037

IDENTITY MARK - LOOPNET

Project

Brand Identity

Instructor

Brian McAdams

Client

Loopnet online real estate


STATIONERY - LOOPNET

038


039

IDENTITY MARK - NEO

Project

Brand Identity

Instructor

Karen Dorff

Client

EcoSmart organic pesticides

NEO Natural Essencial Oil


IDENTITY MARK - JIN CHOI

JIN CHOI

Project

Personal brand Identity

Instructor

Clinton Carlson

Client

Myself

About the mark

The logomark went through a type manipulation of letter J. I, and N which consists of my first name. But at the same time, it resembles the form of my Korean name “진.”

040


041

IDENTITY MARK - REAL GOODS SOLAR ENERGY

Project

Instructor

Client

Brand identity

Frances Yllana

Real Goods Solar Energy


IDENTITY MARK - MATHNASIUM

Project

Brand identity

Instructor

Brian McAdams

Client

Mathnaisum math learning center

042


043

POSTER DESIGN

Project

Advertising Art direction

Instructor Alex Egner

Client

Scope mouth wash


BILLBOARD DESIGN

044


045

CONTACT INFO

CONTACT INFO

Byungjin Choi

911 bernard st. Apt #221 Denton, Tx 76201

PHONE

1-817-821-8657

E-MAIL

Primary: Skyzero07@hotmail.com Sendary: Byungjin.choi9@gmail.com

WEBSITE PORFOLIO

cargocollective.com/jinchoi



JIN CHOI

ALL WORK BY BYUNGJIN CHOI (a.k.a. JIN) C 2012 All works and projects are created between Fall 2008 - Spring 2012


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