DENCE & IN TENTION

If something happens accidentally, it’s just an accident.If something is done intentionally, it’s an experiment. While a child carries out basic experiments to understand its surrounding, teams of scientists take years of systematic investigation to advance their understanding of a phenomenon.

Same goes for the magic of the unintentional: that what happens when parameters are set before an accidental crash and leads to discover a new unpredicted form of expression.

The process begins on a typewriter made in ex Yugoslavia, called Biser 35, that uses a Courier M font. The repeat of number 9, with one line spacing, resulted with overlapping, creating a pattern in which the number became unrecognizable as a part of the abstract form. The second stage was to scan the pattern with the photocopier machine, with a unintentional move in the upper part of the display, which stretched the scanned form and gave a another experimental touch creating noise and interference both inside the lines and out, making the appearance more distant from the look that it had on the beginning of the process.

161—ELLIJOT—DEU—ADIDAS ANALOG LETTERS FOR TOOLKIT

The adidas brand department asked for an analog letter set inspired by handwritten notes. They specifically asked for a feminine style. So the designer decided feminine is round, bold, strong, loose, dynamic, and exiting. A real woman is not perfect, which is the most interesting about her and so are the details (lines overlapping, splashes) of the letters.