SLC BIKE TAXI pedicab marketing
INSIDE SERVICES CAMPAIGNS EVENTS & CONVENTIONS 2015
WHY MARKETING WITH US IS BEST •MORE CONSCIOUSNESS THAN A TAXICAB or UTA BUS, MORE MOBILE THAN A ‘ZINE & MORE PERSONABLE THAN A BILLBOARD •YOUR BRAND NO LONGER WAITS FOR CROWDS TO COME TO IT; YOUR BRAND TRAVELS TO THE CROWDS •LOWEST CPM (COST FOR THOUSAND IMPRESSIONS) OF ALL LOCAL MEDIA; including REAGAN, LAMAR & CITY WEEKLY
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•OFFERS POSITIVE ATTENTION AND SOLUTIONS FOR CREATIVE SOCIAL CHANGE, be eco-friendly with your branding message too! •REACHES EXCLUSIVE AREAS WHERE ADVERTISEMENTS or PROMOTIONAL MATERIALS ARE ZONED OUT OR PROHIBITED •OPPORTUNITY FOR DISTRIBUTING OF COUPONS, PROMOTIONAL ITEMS & FLYERS, ALSO SPONSOR DRIVER’S UNIFORMS
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PEDICAB MEDIA
FULL BODY WRAP The little black dress of pedicabs, this custom fit, weatherproof wrap turns heads in places where traditional outdoor media goes unnoticed. Exclusive to one advertiser per cab. Encompassing all facets of your brand, the SLC Bike Taxi pedicab performs as a mobile marketing tool.
*Driver’s Uniform space include
PANEL ADS Sure to invoke, at least, a double take. These vinyl clings can easily be replaced to update “real-time” brand messaging. For longer campaigns, we can use reflective vinyl for creative and mesmerizing night time looks. The panel signs reach a mass audience as pedicabs meander through crowds, small or large. The content can also contain texting programs or QR codes to drive traffic and collect consumer data.
CONVENTION & TRADE SHOW Is your company exhibiting at the Salt Palace Convention Center? Or a downtown hotel at an upcoming trade-show? Why not create awareness of your product or service as soon as convention attendees enter the downtown area, before they even reach the function. SLC Bike Taxi will help guide your target market to your company’s footprint while impacting and informing the general public of your brand’s presence.
COLLATERAL DISTRIBUTION SLC Bike Taxi engages the consumer by creating an emotional response; your product information is then dispersed accordingly. This positive, personal experience results in a much higher success rate than traditional forms of outdoor advertising. Get your brand into the hands of the people. Coupons, pamphlets or samples. If it fit’s into the back of the pedicab, we can get it to the masses.
unique SERVICES
DRIVERS UNIFORM Pedicab drivers get as much attention as the pedicabs themselves, why not represent your brand? An interactive place on the driver’s shirt back engages customers and is a great segue for conversation about your product information. Some potential options, such as QR codes, trivia questions, puzzles or intriguing facts, each pertaining to your brand, could be applied.
COURTESY RIDES Courtesy ride service to & from your event’s location. Your brand will be remembered by captive audiences with tired feet! A complimentary ride paired with advertising is the ultimate platform for delivering your brand’s eco-friendly message. By enticing more riders, this increases the number of consumers that receive your information first-hand.
BRAND AMBASSADOR Our “Street Team”, aka pedicab drivers, will be trained on your line of messaging, and will then grow your brand through distribution of product samples, coupons or brochures. Drivers uniforms combined with a pedicabs large ad space and the ability to haul 600 pounds, SLC Bike Taxi is the perfect tools for product sampling or literature distribution campaigns.
CUSTOMIZE YOUR CAMPAIGN Want to do it all? Mix & match what you want to create? YES! We are here to assist you in pulling out all the stops.. by tailoring your marketing campaign to suit your every desire. Whatever the occasion, SLC Bike Taxi is sure to add an element of fun and functionality to any event.
ADVERTISE HERE 801.686.8294
CHOOSE YOUR OWN style
Design Specifications & Requirements BELOW
BODY WRAP
HOOD REAR PANEL - PRIMO SPACE
SEAT PANEL
ALL PEDICAB SURFACES (<2,500 in.²)
40w x 11h @440 in.²
REAR PANEL
PASSENGER VIEW PANEL
*EXCLUSIVE ADVERTISING
36w x 24h @850 in.²
SIDE PANELS x2
PASSENGER VIEW PANEL
20w x 10h @400 in.²
12w x 17h @200 in.²
Artwork Submission Size Back Panel Advertisement size - 28”(high) X 28” (wide) Live space - 28” X 27” Material - Corrugated plastic File Type The files should be vector art in pdf or ai files Please make sure to create outlines to all file types.
Submit finished artwork to: paul@ggpedi.com Questions If you have additional questions, please contact: Paul Kletter Paul@ggpedi.com 412.512.9616
PRICING + SERVICES LOCATION BODY WRAP
*includes driver’s uniform
INVESTMENT 500
1000
DURATION
2000 1m
REAR PANEL
200
400
3ms
6ms
800
SIDE PANELS
100
200
400
PASSENGER VIEW PANEL
100
200
400
BELOW SEAT PANEL
150
300
600
15% discount for multiple pedicab campaign
CUSTOMIZE
YOUR MARKETING CAMPAIGN
BRAND AMBASSADOR (Collateral Distribution & Drivers’ Uniform) COLLATERAL DISTRIBUTION Our pedicab drivers, will be trained on your line of messaging and will then promote your brand through distribution of product samples, coupons or brochures. Drivers uniforms combined with a pedicab’s large ad space & the ability to haul 600 pounds, SLC Bike Taxi is the perfect tool for product sampling or literature distribution campaigns. DRIVERS UNIFORM Pedicab drivers get as much attention as the pedicabs themselves, why not represent your brand? DEDICATED SERVICE Essentially a courtesy ride service to & from your event. Your brand will be remembered by captive audiences. A complimentary ride paired with advertising is the ultimate platform for delivering your brand’s message.
call us 801.686.8294 ..or write us at marketing@slcbiketaxi.com Also visit / tag us on Facebook, Twitter & Instagram (@slcbiketaxi)