Africa travel association uganda by SLICK REPUBLIC LIMITED

November 2014

39th African Travel Association Congress

Things you shouldnâ&#x20AC;&#x2122;t miss in Uganda

Welcome to the Pearl of Africa All you need to know about the 39th ATA congress

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MESSAGES

FEATURES

5 | Message ATA president

18 | Miss Tourism 2014

4 | Foreword from Patron 6 | Message from Host Minister 7 | Message ATA president (Uganda) 8 | Message ATA Executive Director

UGANDA

9 | Map of Uganda 10 | Quick facts about Uganda

ATA

12 | History of ATA

Africa Travel Association Magazine

39th African Travel Association Congress

ATA Sponsors

Ministry of Tourism,Wildlife And Antiquities

Uganda Wildlife Authority

ATA Partners

Africa Travel Association Magazine

Uganda Wildlife Education Center

H. E. YOWERI KAGUTA MUSEVENI PRESIDENT OF UGANDA

Foreword

On behalf of the people of Uganda through its Ministry of Tourism, Wildlife and Antiquities together with the Uganda Tourism Board are excited to host this yearâ&#x20AC;&#x2122;s 39th Annual Africa Travel Association Congress.

This offers us yet another opportunity to welcome the global community to our country that they may enjoy our heritage, where there is unpolluted, tranquil, clean and warm fresh air which we are learning to value and not take for granted. Instead, we now know that we are blessed to live in a corner of planet earth that is gifted with the natural beauty like no other. Ugandaâ&#x20AC;&#x2122;s scenery made up of high snow-capped mountains, beautiful hills splashed across the green agricultural plains that truly look like a mythical painting, with fresh water lakes teaming with life, with huge national parks where wildlife run free as a testimony of the paradise Uganda is, that thrive alongside the very rich cultures of Uganda, is indeed a worthy place to visit, so I congratulate you for making the decision and the time

you a truly memorable and successful

to come.

39th ATA Congress.

It is therefore a pleasure for the friendly people of Uganda to welcome you all to the ancient Pearl of Africa and to wish 4

Africa Travel Association Magazine

Hon. Janet K. Museveni (MP) First Lady and Minister for Karamoja Affairs

Message

From

ATA president

I am very pleased and honoured as ATA President to be part of the 2014 World Congress held in Kampala, Uganda.

I am encouraged that, following the hosting of the Congress in West and Southern Africa, we are now moving to East Africa. The base of the ATA Headquarters in New York remains very strategic as not only is the United States a leading tourism source market for Africa, New York City itself is a commercial, financial and political hub for the entire globe. I am very enthused by the strengthening of functional partnership between ATA, New York University-Africa House, the AU Mission and now also with the Africa Development and even the US State Department. This is definitely a winning team for African tourism. Congratulations to all involved in

our membership dues and encourage

organising this event, a must attend

more African countries to join ATA as

for all interested in growing African

Government members.

tourism sector.

Hon Engineer Walter Mzembi (MP) Minister of Tourism and Hospitality Industry Republic of Zimbabwe

Thank you. I would like to urge all of us to pay up Africa Travel Association Magazine

Minister’s

Message

Uganda is proud to be hosting the 39th Africa Travel Association (ATA) Congress. ATA has a long history of advocating for and promoting tourism development in Africa and it is a great honour for Uganda to join the list of countries that have had an opportunity of hosting an ATA Congress.

Following the success of the 38th Congress by Cameroon, we are looking forward to an equally spectacular event this year, continuing in the tradition of previous ATA Congresses. Under the theme “Tourism is Everyone’s Business”, this year’s congress program has a variety of exciting sessions on a wide range of subjects including Tourism and Media, The Diaspora Tourism Market, Africa Selling Africa and Faith Based Travel. The Congress has a number of activities running alongside which include a Tourism Social Media Class, Culinary Tourism Experience showcasing Uganda’s delicious Cuisine, a Youth Forum and a Tourism Investment Forum focusing on

Congress delegates. I encourage all of

experience Uganda’s richness and

promoting tourism investment in Africa.

you to take some time off and visit these

diversity during this year’s Congress

A host day programme will take delegates

attractions.

KARIBU UGANDA

outside the Capital city to the legendary Source of the River Nile in Jinja.

The beauty Uganda has to offer cannot be sufficiently explained in a few short

Opportunities for pre and post congress

paragraphs. From rolling savannahs to

tours to various National parks in Uganda,

high snow peaked mountains, lush green

including the Bwindi Impenetrable

rainforests, diverse cultures and vibrant

National Park, home to half the World’s

night life, Uganda has it all.

population of Mountain Gorillas have been organised with special offers for 6

Africa Travel Association Magazine

I extend my invitation to you to

Hon. Dr Maria Mutagamba Minister for Tourism,Wildlife And Antiquities

Message

From

ATA president, Uganda Chapter

On behalf of ATA Uganda Chapter, I take this opportunity to welcome all the delegates from USA, Canada and Africa to the 39th ATA Congress, to Uganda- “The Pearl of Africa”. Uganda hosted the ECO-Tourism Symposium in 2004, followed by International Institute of Peace through Tourism (IIPT) Conference in 2006 and it is an honour for Uganda to host the 39th Congress.

For those visiting Uganda for the first

Tourism activities range from Bungee

time, it is an experience you will never

jumping, level 5 white water- rafting,

forget and for those who have been

mountain climbing, forest canopy

here before, more adventures await

walks; hot air balloons, game driving,

you!

game tracking. There are Experiential Tours, Community Tours and home

As you descended on Entebbe

stays.

International Airport, you were welcomed by the gigantic Lake

Bird watching - Uganda being Africa’s

Victoria, the world’s second largest

bird haven with 50% of Africa’s bird

fresh water- lake.

species and 11.2% of the world species.

Uganda lies astride the Equator and

If you are pressed with time, visit the

yet all year the Rwenzori at 5,109

Source of the Nile - one hour drive

metres remains a snow-capped

from Kampala, Kasubi Tombs for a

mountain – a rare occurrence!

cultural experience or the Martyrs Shrine in Namugongo for a faith tour.

During your stay you can see over

You can enjoy Kampala by night- a

330 mammal species, 1,000 bird

city that never sleeps and is safe! Here

species, over 1,200 Butterflies, 2,950 Chimpanzees and enjoy our tropical climate. For your post tours, you can visit Uganda’s 10 National Parks and 22 Game reserves with state of the art accommodation, of which Bwindi National Park, a UNESCO world heritage, boasting of 50% of the world’s Gorillas – a must see with permits specially reduced for our

guests, or visit The Queen Elizabeth – a medley of wonders.

you will enjoy the melting pot of our culture by tasting unique Ugandan cuisine, enjoy different dances and

You can’t miss out on Kidepo National

dress codes. Ugandans are known

Park- a true African wilderness,

worldwide as the most friendly people.

Murchison Falls – one of the world’s most powerful waterfalls and Virunga volcanoes-voted a must see place 2012 and one of 12 places one has to see in their lifetime.

I take this opportunity to thank Mr Eddie Bergman- ATA President New York and your team for hosting us on a road show that took us to Los Angeles, Atlanta, Washington and New York, marketing Uganda as an Investment Africa Travel Association Magazine

and Tourism destination. My appreciation to the ATA Uganda Chapter Patron, The Hon. First Lady Janet Museveni who hosted the ATA Pre-Inspection team at her home in August 2014, and has guided us in organizing this conference.

Uganda lies astride the equator and yet all year the Rwenzori at 5,109 metres remains a snowcapped mountain – a rare occurrence!

I extend my most sincere thanks to

Hon. Maria Mutagamba and the entire Secretariat, ATA Uganda Chapter, for their support. Wishing you fruitful deliberations, excellent business opportunities and an unforgettable “Uganda experience” that you will take home with you. God Bless.

H.E President Museveni who invited the ATA to Uganda in 2004, entrusted me with its leadership, hosted and supported the different ATA activities

Africa’s best Investment and Tourism destination.

and agreed to host and sponsor this

Last but not least, I thank Uganda

SUSAN KABONERO MUHWEZI,

congress. H.E The President has been

Tourism Board (UTB), Ministry of

ATA Uganda Chapter President.

an ardent promoter of Uganda as

Tourism under the able leadership of

Message

From

ATA Executive Director For more than three decades, ATA members have strived to increase the flow of tourism to Africa from around the world. In tandem, ATA headquarters has worked to develop and execute these strategies, and to plan for the future. Tourism is a pillar of economic

inspiration and ideas of its

growth in Africa and, to ensure

members and partners. We look to

that the continent gains from

you to lead us in meeting present

it, ATA encourages private and

and future challenges and hope you

public investment, entrepreneurial

will contribute your voice and your

initiatives and strong partnerships

energy to our shared mission.

that will benefit everyone involved. ATA’s success rests on the

Africa Travel Association Magazine

Mr Edward Bergman

Map of Uganda 4°30´N

30°E

30°30´E

31°E

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32°E

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33°E

33°30´E

34°E

4°30´N 35°E

34°30´E

29°30´E

4°N

Kidepo Valley National Park Taan Valley

Moyo

3°30´N

KEY

2°30´N

Murchison ia Nil Falls National e Buliisa Park Karuma W.R. Budongo W.R. Bugungu Forest

Lug

Hoima K

Kigezi W.R.

Bwindi Kanungu Ishasha mpenetrableGorge N.P. NPBwindi FR

Mitooma

Rukungiri

ton

Kanoni Gombe

Mpigi

Kabale

30°E

Uganda Wildlife Education Centre

Mbarara

Kikunda FR

Kabingo L. Nakivali

Capital City Population Time Currency Languages

Government Climate

31°30´E

K 0°30´N

Busia Namayingo

Buvuma

Damba Is.

Sigulu Is.

Vumba Is. Sagitu Is.

Bugaya Is.

Lake Victoria

A 0°Equator

Lolui Is.

Islands

Land Area Location

R WANDA

31°E

Bugiri

Iganga Mayuge

Buikwe Jinja

32°E

32°30´E

0°30´S

Road distances in Uganda

QUICK FACTS

1°30´S

30°30´E

Butiru

Kalangala

Ssesse

Lwengo

Rakai L. Kijanebalola

1°N

1134

Lyantonde

L. Mburo Rwizi N.P.L. Kachera

Mt. Elgon N.P.

Buvuma Is.

Koome Is.

Kalungu

Bukwo

Tororo

Jaguzi Is.

Bukomansimbi

Kiruhura

Mukono

NP Kapchorwa Sipi Falls

Bududa

Kiyunga

Kampala

Sembabule

Nsiika

Mgahinga Mt Muhabura Gorilla N.P.

29°30´E

Wakiso

Ntungamo

Enchuya

Kisoro FR

Ibanda

Rwoho FR

Mt Mgahinga L Munyonyi

Katonga W.R.

Bigo Bya Mugenyi

Bushenyi Kibingo

Budaka Kaliro Butaleja Namutumba

Mabira FR

Kyegegwa

Masaka

1°S

Sabinya

Nakaseke

Mbale

Kibuku

Kayunga

Mubende Mityana Lake Wamala

Muyembe Bukedea Sironko

Pallisa

Buyende

Luweero

Kibaale

1°30´N

Binyiny

Ngora

Kiboga

Nakapiripirit

Kumi

ogo

Nakasongola

Pian-Upe Wildlife Reserve

L. Bisina

Serere

Kamuli

Kyenjojo

Kibale National Park

Amudat

Soroti

Lake Kyoga

afu

Semliki

Queen Elizabeth N.P.

Katakwi Dokolo Kaberamaido

Amolatar

Bugambe FR

Lorengechora 2°N

Apac L. Kwania

619

Alebtong

2°30´N

Moroto

Bokora Wildlife Reserve

Amuria

Masindi

Kabwoya FR

Lira

ile ria N

Rubirizi

Kole

Lake Albert

Kamwenge

Kicuzi FR Kyambura W.R.

Abim

Otuke

Kiryandongo

Reserve

Patongo

Victo

0°30´S

Kasese Lake George 913 Crater

Lake Edward 913

hw Pader a

Anyeke tor

Kibaale FR

Rwenzori National Park

Area

A gago

Bukwiri

Fort Portal

0°Equator

Vic

Muzizi FR Toro Semliki Kyamutunzi FR Kibuuku Itwara FR W.R. Kibego FR Semliki N.P.

Mt Rwenzori

e Nil Alb

Nebbi Murchison Falls

Matheniko Wildlife Reserve

Kotido Ac

Gulu

Bugoma FR

0°30´N

Amuru

Nwoya Zombo

DEMOCR ATIC REPUBLIC OF CONGO

Bundibugyo

3°N

Ajai W.R.

1°30´N

1°N

Pager

East Madi Wildlife Reserve

Arua

MUST SEE • Source of the Nile • The Murchison Falls • Rwenzori Mountains • Bwindi Impenetrable forest (Home of the Mountain Gorilla) • Kazinga Channel and Kyambura Gorge • Ssese Islands • Sipi Falls • The Tree climbing lions in Ishasha • National Parks and Game Reserves • Kasubi Tombs (UNESCO World Heritage Site)

2°N

Kitgum

ert

Maracha

e re

Adjumani

Yumbe

3°N

3°30´N

Kaabong

Lamwo

Koboko

District District Boundary Tarmac Road/Highway Secondary Road Airport Airstrip River Lake Swamp Forest National Park National Reserve

TOUR UGANDA MAP

4°N

236,000 SQKM East Africa. DRC in West, Kenya to the East, South Sudan to the North, Tanzania to the South, Rwanda to South West Kampala 36.35 million (2012) GMT/UTC +3 Uganda Shillings (USH) English(official), Swahili, Bantu languages, Nilotic languages, Nilehamites Republic Tropical - Rainy with two dry seasons (DecemberFebruary, June - August) Average daily temperature at 29 C(84 F)

33°E

Road distances in Kilometres. Approximate distance 139 in Miles (x0.6 or 10km = approx. Arua 6miles) 80

Apoka

Moyo 88 Atiak

95 71

121 108 62 Pakwach Paraa Kamdini 92

Masindi

Kaabong

185 94 Kotido

108 Gulu

Nebbi 51

Kitgum

125

Moroto 76

76 39 Kiryandongo

Lira

1°S

171

128

226 Soroti

45 Kumi 56 Kapchorwa Hoima 149 56 140 55 89 Mbale 147 Kamuli Kaliro 109 Kiboga Kibuuku 45 81 Luweero 63 32 Tororo Bundibugyo 68 Fort Portal 64 Mubende 113 50 39 Iganga 92 Jinja Kyenjojo 110 Mityana 90 74 80 69 112 Kampala Kasese 137 Entebbe Ibanda 89 108 Masaka Lyantonde 68 77 64 Bushenyi 68 88 Mbarara 65 54 Rukungiri Ntungamo Mutukula 75 61 Kisoro Kabale

33°30´E

34°E

1°30´S

34°30´E

35°E

Uganda Facts and Information

Uganda Basic Facts Uganda is a safe and friendly land-locked country in East Africa . It has a well-developed tourist infrastructure with excellent national parks that showcase Uganda’s wide variety of wildlife including mountain gorillas , chimpanzees and over 600 species of birds. Area: 236,040 sq km, (slightly smaller than Oregon, US and about the same size as the UK). Location: Uganda is in East Africa, the DRC lies to the east and Kenya to the west, Capital City: Kampala Population: Just over 30 million people live in Uganda Language: English (official national language), Ganda or Luganda, Nilo-Saharan languages, Swahili, and Arabic. Religion: Roman Catholic 33%, Protestant 33%, Muslim 16%, indigenous beliefs 18%. Climate: The climate is tropical; generally rainy with two dry seasons (December to February, June to August). Average daily temperatures rarely exceed 29 Celsius (84 F). for average Winston Churchill

temperatures in Kampala. When to Go: June - August and December February. Currency: Uganda Shilling

Uganda’s beauty Winston Churchill referred to Uganda as the

behind neighboring Kenya and Tanzania as

“Pearl of Africa” for its “magnificence, for

prime tourist destinations, this lovely country

variety of form and colour, for profusion of

is staging a comeback with its excellent

brilliant life”. While Uganda’s political turmoil

attractions.

during the 1970’s and 1980’s caused it to lag 10

Africa Travel Association Magazine

regular rainfall, and sizable mineral

Travel to Uganda

deposits of copper, cobalt, gold, and

Uganda’s International Airport:

important sector of the economy,

Entebbe International Airport (Airport

employing over 80% of the work force.

code EBB) is located just outside the

Coffee accounts for the bulk of export

town of Entebbe on Lake Victoria and 21

revenues. Since 1986, the government

miles (35 km) from Kampala , Uganda’s

- with the support of foreign countries

capital.

and international agencies - has acted to

Getting to Uganda : There are direct

rehabilitate and stabilize the economy

flights from Europe and regional flights

by undertaking currency reform,

from Kenya and Tanzania. You can also

raising producer prices on export crops,

catch a long-distance bus from Kenya

increasing prices of petroleum products,

and Rwanda.

and improving civil service wages. The

Uganda Embassies/Visas: Most

policy changes are especially aimed

nationalities do require a tourist visa

at dampening inflation and boosting

before entering the country, but many

production and export earnings. During

nationalities can obtain the visa upon

1990-2001, the economy turned in a

arrival at the International Airport.

solid performance based on continued

Indebted Poor Countries (HIPC) debt

Check with the Embassy of Uganda .

investment in the rehabilitation of

relief worth $1.3 billion and Paris Club

Tourist Information Office: 13/15

infrastructure, improved incentives

debt relief worth $145 million. These

Kimathi Avenue, Impala House, PO Box

for production and exports, reduced

amounts combined with the original

7211, Kampala, Uganda, E-mail: utb@

inflation, gradually improved domestic

HIPC debt relief added up to about $2

visituganda.com, Web Site:http://

security, and the return of exiled

billion.

visituganda.com/index.php.

Indian-Ugandan entrepreneurs. Growth

Uganda’s Economy and Politics:

continues to be solid, despite variability

Politics: The colonial boundaries created

in the price of coffee, Uganda’s principal

by Britain to delimit Uganda grouped

export, and a consistent upturn in

together a wide range of ethnic groups

Economy: Uganda has substantial

Uganda’s export markets. In 2000,

with different political systems and

natural resources, including fertile soils,

Uganda qualified for enhanced Highly

cultures. These differences prevented

other minerals. Agriculture is the most

the establishment of a working political community after independence was achieved in 1962. The dictatorial regime of Idi Amin (1971-79) was responsible for the deaths of some 300,000 opponents; guerrilla war and human rights abuses under Milton Obote (198085) claimed at least another 100,000 lives. The rule of Yoweri Museveni since 1986 has brought relative stability and economic growth to Uganda. During the 1990s, the government promulgated non-party presidential and legislative elections. In January 2009, Uganda assumed a non-permanent seat on the UN Security Council for the 2009-10 term. Africa Travel Association Magazine

History of

Africa Travel Association (ATA)

The Backdrop Post-colonialism tourism in the 1960’s and 1970’s was not leisure tourism, as we know it today. Rather, it was the exodus transportation of the former colonists back to their countries of origin, leaving on-the-ground tourist services of the newly independent states in shambles. There were exceptions: Kenya hunting safaris continued and the incoming operators remained as a cohesive sector. South Africa and the country’s then-still colonized neighbours – known today as Zambia, Zimbabwe and Botswana – also had a functioning hunting safari industry. Hunting safaris, with the “Big Five” were the primary appeal of Africa through the 1970’s.

During this decade, tourism to Africa

tourism. This was a new marketing

ATA invests in Africa’s tourism, bringing

continued to be the primary domain

phenomenon that the industry and

international industry updates to

of the glitterati, Hollywood film stars,

governments needed to deal with.

incoming tour operators and small-scale

crowned heads of Europe, and “Big Five”

tourism businesses in North America

changes in the public’s attitude to long-

Setting up the Africa Travel Association

haul leisure travel. A Roper/ASW survey

In 1975, the Africa Travel Association

most importantly consumer and

in the United States asked, what was “the

(ATA) was established as an international

travel trade shows. In the U.S. alone,

one thing you dream about doing?” – An

non-profit, non-political, educational

over a quarter million prospect

African safari came in as #1 for men and

trade organization in New York by a

tourists are exposed to the Africa

#6 for women.

group of travel and airline executives. The

tourism assets face-to-face by

group was headed by a travel agent from

ATA members. With the U.S.,

It is important to remember that the

Brighton Beach New York named Murray

Canadian and the world

concepts of conservation, preservation,

Vidockler, who saw the need to help the

press/media, ATA works to

and ecology were just beginning

young African nations with shaping their

expound the good side of

to develop at this time. The “green

tourism capabilities and building their

Africa news, and to report

movement” in the United States and in

credentials. ATA helped them establish

on the development of

the United Kingdom—with the work

National Tourist Boards, providing a

tourism projects and destinations.

of organizations as the Africa Wildlife

forum for the learning and professional

Foundation (AWF) and the World

development of Africa travel agents and

The primary objectives of ATA are to

Wildlife Foundation (WWF) – were just

tour operators knowledge, and helping

promote the tourism attractions of the

beginning to bring the concept of wildlife

establish incoming operators in Africa.

African continent and to educate travel

hunters. However the 1970’s also saw

conservation to the forefront of Africa 12

Africa Travel Association Magazine

and around the world with networking events, educational seminars, and

agents, meeting and conference planners

and incentive companies about

ATA member spends a dollar on a

just completed its 35th Congress in The

products and services offered by

souvenir. The artisan then goes and

Gambia with 300 attending delegates

Africa’s tourism industry, plus help

spends what s/he needs for the souvenir

(40% international and 60% Africa-

identify new tourism products and

from a merchant. The merchant uses

based), with a full mix of government

that dollar to buy produce from the local

and private sector professionals,

farmer, and so on and so on. That is

including representatives of the African

direct income in the hands of the people!

Union (AU), UN World Tourism

destinations for the benefit of the local populations and the international travel industry.

Bringing ATA to Africa – The Multiplier Effect

ATA’s economic

contribution to Africa

Organization (UNWTO) and the World So, a typical ATA client spends $50

Bank. ATA Congresses are not “sales

on souvenirs during their Africa visit;

events” they are policy and agenda-

this money goes directly into the local

shaping meetings where professionals

economy. When multiplied, it becomes

network to create the face-to-face

$150 or more—much more than most

relationships that the international

individual charitable donations that are

tourism industry depends and is based

made to Africa. That means that each

upon.

Africa trip sold in the U.S. and elsewhere generates person-to-person economic

Since 1975, ATA through its membership

growth.

have encouraged and mobilized major

is profound. From

international tour operators to include

practically no

ATA is one of the very few non-profit

Africa in their product offerings – from

contribution by

associations that generate socioeconomic

Nile cruises to West Africa’s heritage

international

benefits on both sides of the Atlantic

credentials.

tourism to the

–the governments and local populations

African economies

in Africa and the travel and tour industry

ATA has helped many travel agent and

in North America.

travel agency members grow into some

The Value of ATA

of today’s major Africa tour operators

Here are some additional reasons why

with airlines, cruise lines and major

ATA is important:

international hotel chains.

On a person-to-person level, every

Established in 1975, ATA become the

In 1992, at its 25th Congress, ATA had

dollar spent in Africa by an ATA

first Africa-specific professional travel

the Ministers of 24 countries adopted

and tourism association. Since then,

Africa’s Eco-Tourism Manifesto which

ATA’s marketing programs have created

established the eco-tourism basis for

in 1975, the present international tourism contribution to Africa surpasses the combined total of tourism to the Caribbean, Central

in North America. The same can be said

and South America.

member’s client is maximized 3 to 4 times by the

global awareness of Destinations and the

Africa destination travel and operators.

More specifically,

continent’s product diversity. They have

ATA is an industry partner in the “Green

a tourist sent to

also helped many Africa-based incoming

Globe” program of the World Travel

operators to become international tour

Organization (WTO) and has been

companies.

the primary force in having the Africa

“multiplier effect.”

Africa by an

tourism industry and their governments ATA introduced travel and tourism

adopt sustainable tourism policies.

conferences to Africa with the first-ever Africa International Tourism Congress

ATA is the only tourism organization

in 1976 where professionals were able

that has Africa’s Ministers of Tourism

to meet and discuss tourism with a

on its Board of Directors and serving as

large percentage of then new countries

Presidents of the Association.

and their Ministers. 34 years later, ATA Africa Travel Association Magazine

During South Africa’s apartheid rule a quandary over the importance of tourism as an economic and political tool supported by the regime developed. As a member of WTO, which dropped South Africa as a member, and in light of the 1986 US Comprehensive Anti-Apartheid Act, the ATA Board moved to discontinue South Africa’s ATA membership. ATA formally supported the anti-apartheid efforts. The core ATA members stopped selling South Africa as a destination, including the new country of Bophuthatswana, devised by the apartheid regime to bypass the international travel

To promote investments and financial support for tourism in Africa and to advocate for tourism to Africa, ATA inaugurated in 2008 yearly Washington D.C. symposia that attracts the World Bank, IMF, and the important elements of the U.S. government, as well as the international investment community.

embargo. The ATA action measurably helped to

governments, the private sector and civil society. It hosts the now labeled “important” Presidential Forums on Tourism in New York. This meeting has put tourism on the agendas of Africa’s Heads of States when they attend the annual UN General Assembly meetings. In 2010, more than 300 participants attended the Forum with ten African leaders. To promote investments and financial support for tourism in Africa and to advocate for tourism to Africa, ATA inaugurated in 2008 yearly Washington D.C. symposia that attracts the World Bank, IMF, and the important

turn the economic and political tide and bring

percentage of any other U.S. market area. The

elements of the U.S. government, as well as the

freedom to South Africa. It has been this ATA

reason is that since 1976, when SoCal/ATA

international investment community.

Board action that has made some in the travel

was established, the Chapter has spawned

industry place the “political” label on ATA, a

many of today’s leading Africa tour operators;

And, finally, ATA’s work and accomplishments

label that ATA is proud to carry.

and, through its outreach educational and

since 1975 with many African governments

marketing programs, has taught the front-

has led the African Union (AU), the

At ATA’s 17th Annual International Congress,

line travel agents in selling Africa—making

government body of 54 African nations,

held in Abidjan, Code d’Ivoire, the ATA

Southern California the principal U.S. source

to form an AU/ATA alliance for the growth

board of directors approved a resolution “to

market for Africa. Tanzania receives over 50%;

and promotion of tourism to Africa, making

delete a provision within the qualifications

and Egypt receives 27% of their US leisure

ATA the principal and official driving force in

for membership that had precluded the

visitors from the SoCal/ATA market.

Africa’s tourism development. The idea here is

membership of South Africa” with ATA’s

that regions around the world have established

President noting: “We are pleased to adopt

ATA’s participation in all the major North

effective regional tourism bodies, like the

initiatives that will forge new ties between

American consumer travel shows means

Pacific Asia Travel Association (PATA) for Asia

South Africa, now undergoing sweeping

that ATA members can reach over quarter

and the Caribbean Tourism Organization for

changes, and to welcome this major country

million Africa travel prospects, providing

the Caribbean. The Africa Travel Association

into the exciting world of African Tourism”

unprecedented exposure to Africa destinations

serves as the global tourism body representing

and ATA Africa members.

the tourism development and world presence

In the area of marketing, Southern California

of the Continent of Africa.

ATA Chapter is a classic case of ATA’s value.

ATA is the only Africa-focused organization

Southern California, as a source market to all

spanning the three important sectors

African destinations, accounts for the largest

in Africa’s economic development - the

Source: ATA website

Africa member countries

Egypt

Tanzania

Zimbabwe

Kenya

Chad

Uganda

Ethopia

Cameroon

Senegal

Togo

Africa Travel Association Magazine

Gambia

Welcome to the

Pearl of Africa

W By Rafsanjan Abbey Tatya

Welcome to the land of abundance; welcome to the Pearl of Africa where a smile is second nature to the folks. It was in 1908, in his book My African Journal that Sir Winton Churchill described Uganda as “from end to end a beautiful garden where the staple food of the people grows almost without labour”, adding, “Does it not sound like a paradise on earth? It is the Pearl of Africa”.

Africa Travel Association Magazine

That statement will go down as one

to the chimps and 13 other primate

of the most accurate observations a

species.

white man has ever made about an African country. Uganda still commands

The mighty Nile begins its epic journey

the same, if not even more, natural

here and while some visitors seek to have

endowment that mesmerized the former

a glimpse of the source of the world’s

British premier as he traversed the Nile

longest river, the adrenaline junkies

waters, dense forests, glassy lakes and

find the Bujagali 5-grade rapids simply

sprawling savannas.

irresistible.

In fact, if you created an index of natural

Uganda is also synonymous with several

beauty per square kilometer, Uganda will

other incredible scenic wonders like the

certainly top that list. Lonely Planet – in

most powerful waterfall at Murchison

2012 – declared Uganda the world’s top

Falls and the tallest mountain ranges

tourist destination and described the

in Africa found in the Rwenzoris also

Pearl of Africa as “Africa Condensed” for

known as Mountains of the Moon

offering pretty much everything Africa

(taller than the Alps). Uganda partly

has to offer.

owns Africa’s biggest lake, Victoria and two of the most scenic lakes in Africa in

Uganda, in an ecological nutshell, is

the shape of Lake Mutanda and Lake

where the eastern savanna meets with

Bunyonyi, the latter also being the

the West African jungle – and boy does

second deepest in Africa.

it offer visitors the best of both these fantastic worlds.

This is the home of tree-climbing lions. Kidepo, situated in the northern

Most travellers come here with the hope

corner of the country, is one of Africa’s

of spotting a range of wildlife that has

finest game parks and arguably the

vanished from their locales as Uganda

most picturesque on the continent.

remains one of the few safest havens for

Boasting over 50% of bird species on

wildlife and nature in general to thrive.

the continent, Uganda is Africa’s top

The land is fertile and the weather is

birding destination. Don’t also forget

most friendly here.

that you are almost certain to spot all Africa’s famous Big Five (Lion, Leopard,

Tracking the endangered mountain

Elephant, Rhino and buffalo) in Uganda.

gorillas in Bwindi and Mgahinga

In fact, when you add the other ‘big two’

National Parks is Uganda’s

of gorillas and chimpanzees, it turns out

quintessential safari experience and

that it’s only in Uganda where one can

arguably the most exciting wildlife

watch all Africa’s Big Seven.

encounter Africa has to offer. Man’s closest cousins, the chimpanzees, can

Small as it is, Uganda has 10 national

also be effortlessly spotted in Uganda

parks, 7 game reserves and over 30

around Ngamba Island, Budongo

national forest reserves where animals

Forest and Kibale National Park. Kibale

– small and big – birds and insects have

has even earned itself the title of the

found the perfect paradise.

Primate Capital of the World thanks 16

Africa Travel Association Magazine

Sir Winton Churchill described Uganda as “from end to end a beautiful garden where the staple food of the people grows almost without labour”, adding, “Does it not sound like a paradise on earth? “It is the Pearl of Africa”.

But Uganda’s attractions go beyond just

the fertile soils.

coexisting with modern restaurants and

wildlife; in fact Uganda is more than just a country of animals.

nightlife. The township activities could Somebody once said, if you planted a

keep you happily occupied for your entire

walking stick overnight in the soil of

trip to Uganda. Ugandans party every

The culture of people of Uganda takes

Uganda, it would take root before the

day.

it all. Uganda has more than 50 ethnic

morning dawned.

tribes, all with distinctive cultures and

But partying doesn’t affect their

traditions. The kingdom establishment

Accordingly, agriculture is very much a

relationship with God as Uganda boasts

across the country is like no other in

part of most Ugandans’ way of life; food

one of the most religious communities in

the region. It’s everyone with their

is in abundance too.

the region with a lot to see and believe,

cultural leader, unique dialect and special delicacies.

literally. But what makes Uganda a favourite destination for most travellers is its

Now when you combine all the above

Uganda is also the greenest, the most

warm, friendly and relaxed folks? It is in

with the fact that Uganda is one of the

fertile – the most overwhelmingly

the DNA of Ugandans – both those in the

safest destinations in Africa, a trip to

tropical of all established safari

tourism industry and the ordinary folks

Uganda becomes a must-do.

destinations in Africa.

on the streets – to try and make visitors feel at home.

Kampala, the capital, is one of the

Most tourists who have been to Uganda have returned or recommended it simply

greenest cities in Africa – and from a

Uganda adopts and adapts; and when

because you can surf and search but you

distance even the tallest buildings look

it comes to infrastructure, Africa

won’t find another place like Uganda.

like tree-houses. This is largely accredited

meets Asia and Europe in Uganda

to the mild weather all year round and

with breathtaking ancient architecture

Africa Travel Association Magazine

2014

MISS TOURISM By Solomon Oleny

It is easy to ignore many things but not a gorgeous woman, especially a woman with beautiful brains. Taking this to consideration, the Ministry of Tourism through the Uganda Tourism Board in early August organised the annual beauty pageant. Miss Tourism Uganda sets out to look for a female ambassador who would market Uganda as a Prime Tourism destination to both Ugandans and the whole world. The beauty contest was organized under the theme “Beauty with a Purpose” in nine regional clusters namely Buganda, Busoga, Teso, Eastern, Toro, Ankole, Bunyoro, Northern and Kigezi. According to Maria Mutagamba, Minister

of Tourism, Wildlife and Antiquities, this new approach was purposed to make many

respectively.”

own up the initiative. As luck would have, Babirye Patricia “Most importantly, it was meant to

Ntale, a Second year student of Kyambogo

stimulate their interests into embracing

University pursuing Bachelor of Secretarial

domestic Tourism, something it

and Administrative science beat the 27

successfully did as reflected in the jaw

contestants who made it to the finals.

dropping turn up registered at the

Africa Travel Association Magazine

respective regions pageants which were

According to Lilly Ajarova, Chief Executive

subsequently tasked with identifying the

Directors, also one of the three judges

three top contestants who would represent

who presided over the grand finale of the

the region in a three weeks long National

pageant, Ntale’s biggest claim to victory

Boot camp in Entebbe and Kampala

was her pride in being charismatic and

2 3

Hon. Maria Mutagamba, the Minister of Tourism, Wildlife and Heritage gives her speach during the event.

From left to right, Roberta Jean Marie Magoba (First runner up) Patricia Ntale Babirye (centre) and Norah Atim (second runner up).

Former Miss Tourism Babra Harriet Nakitto and Miss Tourism (2014/15) Patricia Ntale Babirye.

her ability to synchronize big issues and

Having taken over office from 2013/2014

matters governing the state.

Queen Babra Nakitto, Ntale says she will

Miss Tourism, Patricia Babirye Ntale during her presentation. Patricia Ntale Babirye posing with her twin sister on the left

right away take on the ambassadorial roles â&#x20AC;&#x153;More to that, she came across as the type

of unveiling to the world the precious

whose presence is more than seen, it is felt

tourism emeralds that make Uganda truly

and known.â&#x20AC;?

the Pearl of Africa.

Ajarova recalls Ntale is the type that

For starters, she will represent the country

makes you feel like you have connected on

at the Miss Tourism in Malaysia, one of

a personal level even if it was across the

the world biggest Tourism Pageants in the

room.

world.

5 Africa Travel Association Magazine

Museveni throws his weight behind the

Tourism fraternity

It all started when President Museveni established a fully-fledged Tourism Ministry to promote and manage Uganda’s Tourism. He then set up other government bodies like the Uganda Tourism Board, Uganda Wildlife Authority, National Environment Management Authority and The National Forest Authority to beef up efforts of the Tourism industry.

After liberalizing the economy, Mr

disarmed Karimojong warriors which

businessmen, press, Ugandans and other

Museveni has been moving around

enabled Kidepo Valley National Park

Africans in the Diaspora that portrayed

various parts of the world to attract

to be recognized as Africa’s third best

the beauty of Uganda through postures

investors particularly competitive players

National Park. Mr Museveni’s has also

and pictures of wildlife, flora, and fauna,

in the hotel sector.

started the Presidential Initiative for

as well as the cultural tradition such

Sustainable Tourism (PRESTO). At a

as a large banner reading “Irresistible

In a bid to open better tourism

small tourism exhibition at Central Hall

Uganda,” depicting a gorgeous

opportunities, the President put an end

Westminster in London, he launched

Karimajong girl. This was complemented

to the long Lord Resistance Army war in

the organization in a hall filled with

by the display of handicrafts, which the

northern Uganda and has successfully

tour operators, potential investors,

public was eager to buy. Ugandan coffee

Africa Travel Association Magazine

President Museveni and members of the tourism fraternity meeting the General Secretary World Tourism Organisation.

President Museveni greets people of Toro kingdom during the Coronation anniversary of King Oyo, once the youngest monarch in the world. Below, the President viewing the Eclipse in Packwach in northern Uganda last year.

and tea was served to give the public a

In a bid to take the country’s tourism

taste of the “Pearl of Africa.”

to a global level, President Museveni has also hosted the United Nations

The President said, “While tourism

World Tourism Organization (UNWTO)

is about travel, Uganda’s 5-year

Secretary General His Excellence Taleb

National Development Plan (NDP)

Rifai. Upon arrival, Rifai commended

recognizes the tourism sector as one

Uganda’s efforts to promote tourism and

of the ‘Primary Growth Drivers of

having very unique animal centres like

the Economy’ that directly creates

Uganda Wildlife Educational Center that

employment and investment opportunities”. He noted that Tourism generates

he visited in Entebbe. the national level. 880 million tourists worldwide generate US$ 852 billion,” he

Mr Museveni has passed out over

added.

430 rangers, 80 rangers to form an

national and household income, brings

intelligence unit and 100 to monitor oil

in foreign exchange, and creates a market

The President emphasized that Uganda is

exploration activities and hydropower

for local products at source.

endowed with unique and rich ecological

developments at Ayago and Karuma to

and cultural resources, a hidden treasure

put an end to poachers who are hurting

“Tourism is in essence the opening of a

still to be discovered by the rest of the

the Tourism sector.

window of opportunities into Uganda.

world. Uganda is one of the biodiversity

At the global level, tourism is one the

rich countries with 18,783 species of

The President wants to ensure that the

world’s most traded services, with a

flora and fauna.

Tourism industry prospers.

high potential for a multiplier effect at Africa Travel Association Magazine

Pre-visit ATA members

Africa Travel Association Magazine

to Uganda

Above, UTB executive director Stephen Asiimwe (right), Amos Wekesa, MD Great Lakes Safaris and Vivian Lyazi, the principal tourism officer in the Ministry of Tourism.

Hon Janet Museveni, First Lady and Patron ATA Uganda Chapter, hosted the ATA Pre-Inspection team at her home in August 2014.

Mrs Susan Muhwezi, the ATA Uganda Chapter president, Tourism Ministry Permanent Secretary Ambassador Patrick Mugoya and Kelley MacTavish, the vice president, ATA Uganda chapter.

Africa Travel Association Magazine

& QA

With

Stephen Asiimwe, Chief Executive Officer, Uganda Tourism Board

What message do you have for

What exactly are you selling

Travel Association congress?

Let me first mention that the President

Ugandans regarding the Africa

about Uganda to the world?

The Africa Travel Association or ATA-

is the chief guest, and the First Lady,

Congress brings together the best brains

as the patron of ATA Uganda chapter,

and players in the tourism sector from

will be at the event. They will address

Africa and America here in Kampala.

the conference during the various

For example, line ministers, airline

engagements throughout the week.

operators and travel agents will meet their counterparts from all over Africa

We shall have media packages like

during the week-long event scheduled for

videos and audios, and there will be

November 11 to 16

tour agents talking to their colleagues about Uganda.

As Uganda Tourism Board, this opportunity brings to us two things;

The media and travel agents are

showcasing Uganda as a top tourism

interested in gorilla tracking and we are

destination and bringing the world to

We have big events like the Uganda

working with UWA on that arrangements.

Uganda. This is a big and strong platform

International Tourism Expo at the

Delegates will also go to Kibaale to see

for various industry players to meet under

Museum from November 14 to 16 plus

apes, see Murchison falls, Kidepo National

one roof.

other forums for youth, media and a

Park, among others.

cultural gala at Ndere Centre. Delegates Can you tell us about the Investment

About 22 foreign journalists, who have

will also travel to Jinja to, among

confirmed participation will, together with

other things take part in the River Nile

the local ones track gorillas, visits national

Challenge. We shall have cocktails and

ATA congress

parks, and see Ugandaâ&#x20AC;&#x2122;s culture among

parties, and our visitors will sample

The investment conference during

other things for one week in order to

Ugandaâ&#x20AC;&#x2122;s nightlife.

the Congress is aimed at showcasing

spread the countryâ&#x20AC;&#x2122;s tourism gospel. Peter

Conference taking place during the

investment opportunities in Uganda. This

Greenberg, the biggest name in the travel

The benefits will be long terms, especially

is one of the most important conferences

media, will be around. His programmes are

from the media and travel agents who sell

during the meeting. Investors with interest

watched by millions of people.

wholesale.

in building lodges, resorts and hotels, banks, tour companies, et al, are part

Africa Travel Association Magazine

of this conference. Uganda Investment

Tourism Day. We have only one company

event in Uganda. The other events are the

Authority are on board to talk about

offering such a service while there are too

African Union Smart Partnership Summit

the opportunities in Uganda, and how

many companies dealing in such services

and the visits by US Presidents Bill Clinton

investors can be facilitated to ease their

elsewhere. Those gaps are what we see as

and George W. Bush, and the Popeâ&#x20AC;&#x2122;s visit

cost of doing business in Uganda. Â The

opportunities and we are inviting investors

in 1993.

investment forum brings together people

and partnerships.

interested in the different business

In Uganda, we got momentum in the hotel

opportunities in Uganda and possible

A lot of these travel companies are

sector, and if you remember, people like

partnerships. We have an emerging

affiliated to big companies. For example,

Sudhir, Karim Hirji, Bitature, BMK, came

tourism market, yet, the rest of markets

transport and accommodation are inter-

in big time. These people put in big money,

are over saturated.

linked, so you fly with one airline, you

and government helped a lot with good

earn miles and then spend a night or two

incentives like never before. It was a good

We shall have specific business proposals,

in top hotels like the Sheraton. The world

window for investors. It also created an

involving businesses who have already

has become one big conglomerate where

appetite for visitors and tourism. There

identified different opportunities.

partnerships are highly rewarding.

were an increment in the number of

Among other issues, we shall address the investment climate in Uganda and

people and flights coming to Uganda. That How are the local investors coming

capacity created demand and that demand

financing options, and banks will be

in?

there to give an overview on the available

We expect many local investors to take

opportunities.

part in this conference.We want Ugandans

The government is now under pressure

to open their eyes to the opportunities in

to host such conferences and events and

the country. Ugandans should remember

our embassies, with support from Foreign

So, where are the business

opportunities in Ugandaâ&#x20AC;&#x2122;s tourism

has been satisfied by serious players.

that we are not considering only services

Affairs ministry have been at the forefront

sector?

but also looking out for other products like

of attracting visitors and investors.

There are many opportunities in terms

adventure tourism. And since we do not

of accommodation, transport, banking

have artificial tourism products, we rely on

Chogm is the best thing that has happened

among others. We need services like

our natural products like national parks.

in Uganda in the recent past. Chogm

helicopters; we do not have transport services on our water bodies or

opened doors for everyone for the media, How can ATA replicate the Chogm

hotels, tourists, jobs, etc. A serious analyst

accommodation facilities of all levels. We

2007 successes?

will say, we need more events like Chogm

also need air balloon facilities like the

Chogm opened Uganda to the world. It is

coming to Uganda.

one we launched in Mbale during World

the probably the biggest post war (1986)

Africa Travel Association Magazine

Five years from today, how shall we

conference will leave on the delegates a

Kampala can you change money whenever

lasting memory and impression. In the

you want.

remember ATA?

end, participants will actually sell Uganda

When you have a conference of ATA’s

when they return to their home markets.

magnitude, there is always media attention that comes with it, locally

We shall have guided tours, and we have What are you telling the delegate

tourism police 24/7. We prefer to offer

and internationally. The best way

coming to Uganda for the first time?

guided tours, day and night, and we prefer

of appreciating a county is by going

If you broke down Uganda into product

that we guide the delegates through

there. Experience is the best teacher,

segments, Uganda has it all. We have

shopping, souvenirs, and crafts. We are not

and by coming to Uganda, this is a

wildlife, nature, eco-tourism, one of

saying we are the cleanest in the world –

serious investment in terms of media

the best biodiversity, one of the best

but we prefer to guide our guests.

coverage and publicity. It will remove

cultural diversity in the world – we have

the traditional misperceptions like of

Karimojongs - the tallest people in the

‘Idi Amin still being the president of

world, and pygmies, the shortest people

know about the 39th ATA congress?

Uganda’. By coming here, the media and

in the world. We have 56 tribes, foods, we

We have symposiums for women, youth,

delegates will realize how much Uganda

are a bread basket of the region.

media, the business community, ministers,

What should an ordinary Ugandan

et al, they will be represented. The general

has moved on.

Any cautions?

We have a friendly weather, the best

public will benefit mostly from the expo. It

Uganda is unique, even the conference

friendly people, the best night life, and

is here anyone can learn something about

venue alone. Just coming for the

we have the best security around. Only in

Uganda.

Africa Travel Association Magazine

The 20 things you shouldnâ&#x20AC;&#x2122;t miss in

Uganda 1

Gorilla tracking One of the quintessential Uganda experiences is tracking mountain gorillas in both Bwindi Impenetrable Forest and Mgahinga National Park in the southwestern part of the country. Very few experiences in life match the first meet up with these giant cousins of man. These are enormous animals: up to three times as bulky as the average man and five times stronger than the biggest rugby player and yet despite their fearsome appearance, gorillas are remarkably peaceful. Bwindi is home to more than half of the worldâ&#x20AC;&#x2122;s remaining endangered mountain gorillas. This biological diverse region also provides shelter to a further 120 mammals, including chimps and baboons plus 350 bird species.

Africa Travel Association Magazine

Source of the Nile

Declared as one of the seven wonders of Africa, the source of the mighty River Nile in the eastern town of Jinja is a must-see. This is where the world’s longest river kicks off its 6,650 KM-long journey northwards. Standing where explorer John Speke stood in the 19th century, take a picture with the statue of Mahatma Gandhi, go for boat ride across the river and into Africa’s largest fresh water lake, Victoria, see birds, monkeys and other wildlife. A trip to the Source of the Nile simply priceless. Jinja, which is dubbed the “Adventure Capital of East Africa”, is 80 kilometres from Kampala and there is still a lot to see along the way including the road-hugging Mabira Forest, and extensive sugarcane

Visit the Batwa Pigmies Besides the gorillas, Mgahinga National Park also provides the

plantations. The source of the Nile is also a magnet for white-water

opportunity for tourists to meet and greet with the indigenous Batwa

rafting, kayaking, bungee jumping, camping, nature walks, quad biking

pygmies who live near it.

and horse riding.

As one of Uganda’s traditionally forest-dwelling people, the Batwa regard the forest as a pharmacy, garden, hardware store, place of worship, etc – and they are not the least shy about sharing their profound knowledge of the forest and its bounty. Once there, they will demonstrate ancient practices such as hunting, building a pygmy hut, harvesting honey, traditional music and dancing for which they are famed. This is the closest you will get to the ancient life.

Queen Elizabeth National Park There is a reason why Queen Elizabeth National Park is Uganda’s most visited game park. The never-ending savannas, humid forests, sparkling

manner possible. Salt mining on Lake Katwe is another exciting experience that is

lakes and fertile wetlands have drawn a plethora of wildlife towards this

hoisted by the presence of the flamingos. The sunset/ sunrise from the

place. And in return, the classic big game, ten primate species including

Mweya Peninsula is simply stunning.

chimpanzees and over 600 bird species attract many tourists to Queen Elizabeth. In Kyambura gorge you can see chimps while the boat ride along the Kazinga Channel is another spectacle which allows you view elephants,

hippos, buffalos, crocodile and plenty of birds in the most relaxed

Africa Travel Association Magazine

Mountains of the Moon

Rwenzori mountain ranges, sometimes referred to as Mountains of the Moon, climb high from the Albertine Rift Valley floor and provide a stunning backdrop to the Queen Elizabeth National Park. The highest peaks are permanently snow-capped. Snow on the equator is a must-see indeed! The Rwenzoris are hosts to the widest variety of mountain flora in Africa and for this reason, is listed as a Unesco World Heritage Site. The Rwenzori Mountains are popular with climbers who trek through rainforests and alpine meadows to the snow-capped Margherita summit which stands at 5,109 metres.

Kidepo National Park Few tourists make it as far north as Kidepo Valley, but those who do are rewarded with not only the best selection of animals, but some of the most spectacular scenery in Africa. Situated up in the country’s remote northeastern corner, Kidepo contains rolling savannas extending towards mountain ranges in three countries, Uganda, Kenya and South Sudan. Kidepo has – in recent past – won a number of travel accolades including being named one of the best game parks in Africa by CNN. Distant mountain ranges touching the sky, large herds of buffaloes together with the sprawling grasslands create picturesque scenery – at times – making it look like a painting. Kidepo was once the playground of Idi Amin and you can still visit the haunting ruins of a lodge that could just as easily have been designed as a massive bunker.

Bird watching in Uganda

You can also visit an indigenous tribe the Ik here besides bird

watching, and hiking on the several rocks.

Uganda is one of the most popular birding destinations in Africa hosting over 50% of bird species on the continent. The country boasts over 1060 bird species which is 11% of world’s bird species – many of them are endemic, meaning they can only be found here and about. Given the concentration of so many birds in this relatively small country means that birders are able to see several birds with relative ease. All the beaches and islands on L Victoria including Lutembe beach near Kampala offer birders the ultimate chance to see both migratory and resident birds. Bwindi was

Tree-climbing lions Queen Elizabeth National Park is the home of the legendary tree-

voted the best birding destination in Africa; Murchison Falls National

climbing lions of Ishasha. The resident lions here have taken to a

Park came in at number nine on that list. Queen Elizabeth National

curious habit, climbing into giant fig trees and acacia trees.

Park also boasts over 600 bird species. There are birds pretty much everywhere, making Uganda the birder’s haven.

It is not fully understood why they do this but it is clear they enjoy hanging around in the trees which makes for a rare treat for safari goers. Africa Travel Association Magazine

Kibale Forest National Park Once a forest threatened by human encroachment, today Kibale National Park dazzles with sky-hugging trees and 13 primate species including chimpanzees that have even earned it the title of the “Primate Capital of the World.” This

An expedition to this 795 square kilometre jungle is nothing less of amazing as you bush-bash to see how man’s closest cousin survives

Murchison Falls

At the Murchison Falls, the mighty R. Nile explodes through a 6-metre

in this land of extremes.

gorge to form the most dramatic feature along its 6,650 kilometre

Other activities include

journey. The river forces its way through a rock gorge falling 43 metres

chimpanzee habituation

hence forming the hardest water fall in the world. The view from the top

experience, nature walks

of the falls is a sight to behold as the onrushing water violently thunders

and hikes, bird watching and

and blows a fine mist high into the sky filled with dancing rainbows. The

night nature walks, cultural

view from a boat below gives a sensational view of the majestic falls while

heritage and nature trail and

surrounded by crocodiles, hippos and other game.

children’s activities.

But Murchison Falls is Uganda’s biggest and oldest game park for a reason – there is so much to see on game drives.

Explosion Craters

Uganda has many extinct volcanoes known as explosion craters that

dot the landscape in the west. The craters are concentrated in three areas; the Katwe explosion craters within the Queen Elizabeth National Park, the Bunyaruguru crater field near the Kichwamba escarpment and the Ndali-Kasenda Crater Field

located near Kibale National Park. Many of the creators are home to freshwater and in the Katwe area a couple of craters have saline lakes. The explosion craters are very scenic and offer great views from the rim.

Sipi Falls Sipi Falls is a series of three waterfalls in Eastern Uganda in the district of Kapchorwa, on the edge of Mt. Elgon near the Kenyan border. With its longest drop standing at 100 metres, Sipi is one stunning view of a crashing waterfall. Trekking to the viewing point is exhausting but rewarding as once you get there your body and soul will be rejuvenated by the stunning view and the cool breeze of the crashing water. 30

Africa Travel Association Magazine

Caldera on Mt Elgon Straddling the Kenyan border east of Mbale town in eastern Uganda, Mt. Elgon is the eighth-highest mountain in Africa and it rises from the broadest base of any free-standing mountain in the world. Elgon’s tallest peaks form a jagged circle around the more-or-less-intact caldera, which has a diameter of about 8 kilometres( making it one of the largest in the world). You can also visit the many caves within the park.

Kampala City

Despite being Uganda’s capital and largest city, Kampala – seen

from one of its several hills – still gives an impression of a town protruding out of a rainforest. This dynamic and engaging city still boasts a large part of greenery and several worthy attractions to keep you occupied for a couple of days. Most of Kampala’s attractions are set on its several hills. The glamorous Gadaffi Mosque on Old Kampala Hill boasts the best view of all of Kampala from the top of its minaret. The mosque itself is also an impressive piece of art with great architecture and tourists are allowed to check it out. Mengo hill boasts Kabaka’s palace and the notorious Idi Amin Torture chamber. Kampala is also the home of Africa’s solitary Bah’ai temple while you can also explore the humongous cathedrals of Namirembe and Rubaga, both sitting on separate hills. There is also a selection of craft shops in Kampala and a plethora of nightspots to cater for party animals – because in Kampala, the party

doesn’t stop. A professionally-arranged boda-boda (motor-bike) tour would make it easy for you to cover Kampala within 24 hours.

Namugongo Martyrs Shrine

If you’re a faith trust put your faith and trust in the Namugongo

story to move you. This is where more than 20 catholic and Anglican martyrs were burnt alive on the orders of Kabaka Mwanga of Buganda in June 1886. Consequently, Christians from all over the world throng these shrines – located about 15km from Kampala – to pay their respects every June 3rd. Of course June 3rd – the pilgrimage day – would be the perfect timing, but visit Namugongo any day and the story is there for you to hear and see. A church was constructed in the shape of a traditional Baganda hut in memory of the martyrs. It stands on 22 copper pillars representing the 22 catholic martyrs.

Biku Church

Church is a biblical word for “assembly but there is a new house

of God which has redefined the term church. Located about 18KM from the West Nile town of Nebbi is what could as well be the world’s smallest chapel at Biku. Standing at a height of 8ft and a width of about 2.5metres, Biku Church can only accommodate three people, including the preacher. Africa Travel Association Magazine

Sempaya Hotsprings

Located in Semuliki National

Park, the Sempaya Hot springs are some of the famous attractions of western Uganda. Hot springs bubble up from the depths of Sempaya to demonstrate the powerful subterranean forces that have been shaping the rift valley during the last 14 million years. The outer spring is dominated by a boiling geyser (103 degrees C) which spurts up to 2m high from a white, iced cake-like base of precipitated mineral.

Ssese Islands

In the oceanic-sized Lake Victoria is where you’ll find some of the

finest white sand beaches and burning sunsets - the kind of place you’ll want to seek out a hammock and bring a good book. You can also go fishing or decide to join the locals for a village walk.

Zziwa Rhino Sanctuary

Uganda is home to the big five of the lion, leopard, elephant,

buffalo and the rhino. But while you can find all the other four roaming freely in many of Uganda’s game parks, the rhino can only be seen at Zziwa Rhino Sanctuary. The sanctuary, a three-hour drive from Kampala, is a self-sustained conservation project. Besides the foot rhino trekking, other activities here include birding walks, shoebill canoe rides and nature walks.

The Equator Isn’t it just plain unambitious for one to visit Uganda and fail to reach the equator – the middle of earth? Uganda straddles the equator, and it doesn’t take much imagination to guess that the cheesiest photo opportunity is to take a picture with a foot in both hemispheres. There is not much to see here as this is simply an imaginary line but the feeling is good and on your way there, the landscape is beautiful.

Africa Travel Association Magazine

Uganda Wildlife Authority Uganda Wildlife Authority Uganda is a fast growing tourist destination due to its is natural as a destination country Uganda a fastendowment growing tourist gifted by its nature together with itsasgrowing due to natural endowment a country stability andnature high quality range wildlife gifted by together withofits growing products offering an experience that isof worth Uganda aand fast high growing tourist destination stabilityis quality range wildlife Uganda is a fast growing tourist destination due to its natural endowment as a country Uganda is a fast growing tourist destination due to its sharing. products offering an experience that is worth due to its natural endowment as a country natural endowment asAuthority atogether country gifted nature together gifted by nature withby its growing Uganda Wildlife welcomes you to gifted by nature together withquality its growing sharing. with its growing stability and high range of wildlife stability and high quality range of wildlife our protected areas that have in addition to stability and high quality range of wildlife Uganda Wildlife Authority welcomes products offering an experience that is worth sharing. you to products offering an experience that is worth products offering anrange, experience that isinfrastructure worth the rich products a good our protected areas that have in addition to sharing. sharing. of roads, phone network, lodges and Uganda Wildlife Authority welcomes you to our accomprotected the rich products range, a good Uganda Wildlife Authority welcomes youinfrastructure to you to Uganda Wildlife Authority welcomes areas that have in addition to the rich products range, a modation facilities manned by hospitable our protected areas that have have in addition toand accomof roads, phone network, lodges our protected areas that in addition good infrastructure of roads, phone network, lodges to and manpower thatrange, match your budgetary plans the rich products a good infrastructure accommodation facilities manned by hospitable manpower the rich products range, a good infrastructure modation facilities manned by hospitable of roads, phone network, lodges and accomand expectations. that match your budgetary planslodges and expectations. of roads, phone network, and accom-plans manpower that match your budgetary modation facilities manned by hospitable modation facilities manned by plans hospitable manpower that match your budgetary and expectations. and expectations. manpower that match your budgetary plans

and expectations.

UGANDA AUTHORITY www.ugandawildlife.org UGANDA WILDLIFE AUTHORITY www.ugandawildlife.org UGANDA WILDLIFE WILDLIFE AUTHORITY www.ugandawildlife.org 7 Kira Road Kamwokya, facebook.com/ugandawildlifeauthority 7 Kira RoadKamwokya, Kamwokya, facebook.com/ugandawildlifeauthority 7 Kira Road facebook.com/ugandawildlifeauthority P.O.Box 3530,Uganda Kampala Uganda P.O.Box 3530, Kampala twitter.com/ugwildlife twitter.com/ugwildlife P.O.Box 3530, Kampala Uganda UGANDA WILDLIFE AUTHORITY www.ugandawildlife.org Tel: +256 414 355 000 Fax: +256 414 546 291 twitter.com/ugwildlife UGANDA WILDLIFE AUTHORITY www.ugandawildlife.org Tel: +256 414 355 000 Fax: +256 414 546 291 Tel: +256 414 355 000 Fax: +256 414 546 291 Email: info@ugandawildlife.org 7 KiraEmail: Kamwokya, 7Road Kirainfo@ugandawildlife.org Road Kamwokya, facebook.com/ugandawildlifeauthority facebook.com/ugandawildlifeauthority Email: info@ugandawildlife.org P.O.Box 3530,3530, Kampala Uganda P.O.Box Kampala Uganda twitter.com/ugwildlife twitter.com/ugwildlife Conserving Tel: +256 414 355 Fax: +256 414546 546291 291for Generations Tel: +256 414 355 000000 Fax: +256 414 info@ugandawildlife.org Email:Email: info@ugandawildlife.org full-page-advert.indd 1

Conserving for Generations

10/4/2013 2:59:25 PM

Uganda Wildlife Education Centre James Musinguzi, executive director, Uwec is excited about ATA congress in Kampala. So, are the hundreds of caretakers at the oldest and biggest wildlife education and conservation orphanage in the country. visit national parks. It is one of the most

visitor.

popular wildlife centres for families. It is also popular with domestic tourists.

“Visitors who spend longer have time to close up with chimpanzees, greet the

“It is the best place to see all animals in

shoebill, walk with the elephant, and

the shortest time possible,” said Edgar

feed the giraffe among other activities,”

Batte, a Ugandan travel journalist.

said Musinguzi explaining that they have opened a thematic curriculum where

UWEC boasts of savannah, wetlands,

guests are taken through an experience of

forest and hills in the place that sits on 72

the relationship between plants, animals

hectares, making it a window to Uganda’s

and humans, and how they depend on

tourism.

each other.

“This is the best for a tourist who has a

The executive director revealed that they

few days in the country but wants to see

were putting in place an amp-theatre

Uganda at a glance,” Mr Musinguzi said.

where they would allow people to come in to watch movies on wildlife, mainly for

He explains that UWEC has built animals

education purposes.

exhibits based on their lifestyles in the wild. For example, anyone who wants to

Musinguzi has a word for the ATA

see Kidepo, Lake Mburo, Queen Elizabeth

delegate:

or Murchison Falls, among others, can find their exhibits at UWEC.

“Ensure you put UWEC on your itinerary. This is an exhibit to Uganda’s beauty.

When we meet him in his office in

A first class accommodation facility for

You’ll find everything about Uganda

the visitors who want to spend a night or

here,” he re-assures the visitors.

two with nature are in place.

Entebbe, he says, delegates should visit

The Uganda Wildlife Education Centre

UWEC to experience the thrill of Uganda’s

UWEC also has a beach shoreline that

was opened by the colonial government

beauty in Entebbe.

stretches 360 metres, and famed for being

in 1952. A first bear and tiger were

the longest on Lake Victoria’s side in

introduced to the zoo in 1956. In 1994,

UWEC receives more people in a year

Uganda. Here at the beach, one can catch

the Zoo was turned into a centre for

than the total numbers of tourists that

fish, and have it roasted or flied for the

wildlife conservation and education.

Africa Travel Association Magazine

Uganda Wildlife Education Centre Plot 56/57 Lugard Avenue, Entebbe | P.O Box: 369 Entebbe-Uganda, Africa Travel Association Magazine Tel: +256 414 320 520, +256 718 329 299 | Fax +256 414 320 073 | Email: info@uwec.ug, reservation@uwec.ug

Uganda in North America The team from Uganda on the Road Show in North America to promote the 39th ATA Conference in Kampala. The team lead by the minister of Tourism Hon Maria Mutagamba also promoted Uganda as a favourite destination to North Americans. Among the highlights of the road show was talking directly to the top travel media and tour and travel industry in North America.

Africa Travel Association Magazine

Who is who in Uga

Janet Museveni

Maria Mutagamba

Agnes Akiror

Amb. Patrick Mugoya

James Musinguzi,

Sudhir Ruparelia

Herbert Byaruhanga

Barbara Adoso

The First Lady is the Uganda Chapter Patron, Africa Travel Association. She is also the MInister for Karamoja, one of the areas whose people are gifted with a rich culture.

James is Executive Director of the Uganda Wildlife Education Centre, Entebbe

Maria Emily Lubega Mutagamba is the Minister of Tourism, Wildlife and Heritage. She was appointed to the position on 15 August 2012. Mrs Mutagamba is also the elected Member of Parliament (MP), for Rakai District.

Sudhir is one of East Africaâ&#x20AC;&#x2122;s leading business persons with interests in banking, real estate, education and hospitality industry. He owns the Speke hotels including the Speke Resort in Munyonyo, Speke Hotel and Kabira country club in Kampala.

Africa Travel Association Magazine

Ms. Akiror is the State Minister for Tourism & Wildlife since 27 May 2011.

Byaruhanga is the President of the Uganda Tourism Association (UTA) and Chairman of Uganda Safari Guides association.

Patrick Samuel Mugabwe Mugoya, the Permanent Secretary in the Minister of Tourism, Wildlife and Antiquities is a career diplomat who joined the Ministry of Foreign Affairs in 1979, growing through the ranks and serving in various capacity around the world among them, as Deputy Permanent Representative to the United Nations in December 2008 and Director for Regional Cooperation in the Ministry of Foreign Affairs, Kampala (From 2006 to 2008).

She is the president of the Association of Uganda Tour Operators (AUTO).Â AUTO brings together all companies dealing in tourism activities in Uganda.

andaâ&#x20AC;&#x2122;s tourism sector

Susan Muhwezi

Mrs Muhwezi is the chapter president for ATA. She is also a Senior Presidential Advisor on the African Growth and Opportunity Act (AGOA) market initiative, and TRADE. She is the current president of the Uganda Hotel owners association. Mrs Muhwezi is also a Director of Agip Motel-Mbarara and Rukungiri Inn.

Bulaimu Muwanga Kibirige (BMK)

Bulaimu Muwanga Kibirige is one of the most prominent Ugandan businessmen and hotel owners. One of his flagship hotels is Hotel Africana, which expanded its room capacity during the 2007 Chogm period.

James Tumusiime

Dr Andrew Seguya

Stephen Asiimwe

Karim Hirji

Patrick Bitature

Amos Wekesa

Mr Tumusiime is the chairman of Uganda Tourism Board. He is also a prominent businessman with interests in publishing and hospitality, owning the Country Resort in Mbarara town and the first private museum in Uganda called Igongo Cultural Center.

He is the owner of Imperial Group of Hotels, including the Imperial Resorts in Entebbe, Grand Imperial and Imperial Royale in Kampala.

Dr Andrew Ggunga Seguya is the executive director of the Uganda Wildlife Authority. Formerly, he was the director at Uganda Wildlife Education Centre (UWEC) in Entebbe.

Businessman Patrick Bitature is the chairman Simba Group of companies dealing majorly in telecoms. He has however extended his interests in the hospitality industry.

Mr Asiimwe is the chief executive officer of Uganda Tourism Board. He is one of Ugandaâ&#x20AC;&#x2122;s leading business journalist and media owners.

Amos Masaba Wekesa is the managing director of Great Lakes Safaris. He also owns Uganda Lodges Limited. Wekesa has been instrumental in advocating for tourism growth and recognition in the country.

Africa Travel Association Magazine

Kampa T he city that gives it all

Africa Travel Association Magazine

ala Rafsanjan Abbey Tatya

Situated on rolling hills some 10 kilometres inland of Lake. Victoria and covering up to 72.97 square miles, Kampala, the economic and social hub of Uganda is the archetypal African capital. It is not only one of the safest urban destinations in Africa, but also one of the greenest. It is not quite as populous or chaotic as most African cities and yet Kampala is far from dull. Despite being Uganda’s most populous city – keeping around 1.65 million people – Kampala basks from very low crime rates and a widespread feeling of security, so residents here are always happy to lend a stranger a helping hand.

Generally, it is just in the Ugandans’

(Catholic), both sitting on separate

DNA for constantly making sure that

hills.

visitors like them are having a good

There is also a selection of craft shops

time in Uganda.

and for the history and art lovers, the

A warm smile on the street, a happy

Nommo Gallery, National Theatre and

hello “mzungu” in the restaurant; these

the Uganda Museum will do it for you.

gestures are second nature with locals

Nightlife lovers, stand warned

in this busy metropolis.

because in Kampala the party doesn’t

In terms of tourist attractions,

stop. Those considering the above

Kampala has a wide range to choose

warning unnecessary should consider

from.

Kabalagala, Wandegeya, Ntinda,

At its rustic periphery you will be

Mengo hill boasts of Buganda king

able to enjoy some natural attractions

(Kabaka)’s palace and the notorious Idi

centre (at night), where nightclubs, loud

like birds and some animals that live in

Amin Torture Chamber. The Kasubi

bars, boutiques and restaurants give the

the swamps that dominate Kampala’s

tombs – 2.5 kilometres from the city

neighbourhoods a hip vibe.

setting while the busy city centre also

centre – will tell a more comprehensive

presents its bustling effects full on.

history of Buganda kingdom as this is

popular with diplomats and high-end

the burial grounds for the previous four

accommodation facilities. Uganda also

Kabakas.

boasts a plethora of nice restaurants

The glamorous Gadaffi Mosque on Old Kampala Hill boasts the best view of Kampala from the top of its minaret.

Kampala is also the home of Africa’s

Kireka, Industrial Area and the city

The tranquil Upper Nakasero is

with great cuisine and shopping malls.

The mosque itself is an impressive

solitary Bah’ai temple while you can

piece of art with great architecture and

also explore the humongous cathedrals

be chaotic and a headache to navigate

tourists are allowed to check it out.

of Namirembe (Anglican) and Rubaga

during “peak traffic” hours.

Downtown is crowded all day and can

Africa Travel Association Magazine

the Buganda kings (kabakas) for their

Kampala cultivates a friendly and

citadels.

welcoming environment thus making it

Meanwhile, as time went on, more hills “grew” and today Kampala is no

one of the best destinations in Africa. A professionally-arranged boda-boda

longer referred to as the “city of seven

(motor-bike) tour would make it easy

hills.”

for you to cover Kampala within 24

The name Kampala derives from the Luganda expression “kasozi ka mpala”

hours. So welcome to Kampala!

literally meaning “hill of antelopes” – a reference to the domestic impala that Above, Rubaga Cathedral, is a Roman Catholic church establishment on one of the hills of Kampala. Top left, dancers during Kampala City Festival,

But that only goes as far to explain

The impalas have gone but still Kampala – seen from one of its several hills – still gives an impression

how this city changes face every two or

of a town protruding out of a

so kilometers.

rainforest.

As a city, Kampala’s history dates

cropped the lawns of Mengo during Mutesa’s reign.

The diligent city authority is leaving

back to the arrival of Captain Frederick

no stone un-turned to maintain

Lugard, who established his camp on

law and order in the city and with

the stumpy Kampala Hill (present

the improvement of infrastructure

day Old Kampala) in 1890. The two

including roads, Kampala is only

more prominent of the surrounding

getting better by day.

hills – Kasubi Hill and Mengo Hill –

With its year-round mild weather,

had, however, already been used by

fun-loving yet peace-loving residents,

Africa Travel Association Magazine

Left, a portrait of Kabaka Mutesa II, the king of Buganda kingdom at the time got self-rule from the British.

THY_Manifesto_ing 24.5x28.5cm.indd 1

9/18/14 11:01 AM

Investment in the Climate Pearl of Africaâ&#x20AC;&#x2122;s

Tourism Sector

It is an undisputed notion that Africaâ&#x20AC;&#x2122;s abundant, diverse and fascinating landscape, fauna and flora provide a unique experience that cannot be found anywhere else in the world. If harnessed sustainably, it will contribute significantly to the long-term development of the continent. H. E. the President of Uganda was fond of speaking about the balkanisation of Africa in his bid to rally his colleagues to unite into a formidable industry and market in the arena of world trade and investment.

Africa Travel Association Magazine

He emphasized that the breaking up of

the population considering the broad

Africa during the colonial times did not

spectrum of activities involved in the

consider the formation of communities

tourism experience and services. The

and geological formations, hence

interventions have taken the form of

breaking up units that should have

creation of supporting institutions

otherwise remained whole.

and developing enabling legislations and policies to attract private sector

As Africa and the East African

investment. Several policy interventions

Community, in particular, integrates we

have also been implemented some of

hope we can recreate networks across

which resulted from recommendations

boundaries that divided national parks

of the second Presidential Investor

and landscapes that will create a richer

Roundtable 2007 – 2009. The President

experience for the tourist and more

of Uganda, H.E. Yoweri Kaguta

opportunities to generate income for the

Museveni took it upon himself in 2004

communities. The EAC member states

to institute an advisory team of domestic

are in advanced policy stages to ensure

and foreign private sector individuals

that the investment climate for tourism,

from the relevant sectors to guide

term policies for the development of the

development of tourist products, and the

government on investment enabling

Tourism sector. Another intervention

improvement of infrastructure for the

policies. The tables that span two years

at the highest political level is the

tourist’s adventure and comfort, are in

a round deal with different sectors or

Presidential Enterprise on Sustainable

tandem with the dynamic tourism sector.

areas of the economy. Incidentally, it was

Tourism in Uganda (PRESTO), which

recommendations from this roundtable

was established to promote tourism

For the last two decades, Uganda has

that resulted into the re-creation in 2012

development as one of the ‘primary

undertaken several interventions

of the Ministry of Tourism, Wildlife and

growth drivers of the economy’.

to revamp the tourism industry,

Antiquities, as a standalone Ministry

because of its potential to create

to spearhead the supervision and

The National Development Plan II

employment for a significant part of

formulation of medium term and long

(2015 – 2020) prioritizes tourism among

Dr Frank SebbowaExecutive Direct, Uganda Investment Authority

the key sectors and Uganda Investment

experiences, village walks, homestead

In Uganda, and East Africa at large, medical

Authority (UIA) has prioritized tourism

cooking tours, heritage, culture and

tourism is a new idea with a potential to

among the four (4) priority sectors for

handcrafts demonstrations.

blossom, thanks to nature’s endowments.

investment, along with Information

Other specific opportunities include:

Hot springs are said to have high mineral

¾¾ The Government coordinated projects

hot springs have become a popular tourist

The investment opportunities specific to

include the construction of up / mid market

destinations, and locations for rehabilitation

tourism include: accommodation in and

accommodation within Queen Elizabeth and

clinics for those with a number of ailments.

along the tourist circuits to cater for the

other Conservation areas

The main hot springs are the Ihimba hot

broad spectrum from back packers to 5 star

¾¾ Development and management of 20-50

springs found on Kabale-Katuna road in

hotels and safari lodges; tour operations;

bed facilities in the protected areas

south western Uganda, Sempaya Hot Springs

adventure activity infrastructure to cater for

¾¾ A fully foreign owned opportunity is

found in Bundibugyo in the western part of

bird watching, as well as sport fishing on the

proposed to construct a Wildlife Forest

Uganda, and the Kitagata and Nyamasizi hot

Lakes Victoria, Albert, Edward & George and

Lodge comprising 20 spacious cottages to

springs, among others. Herbal medicine,

white water rafting on the famous Nile river

provide additional accommodation for mid

another product for medical tourism, has fast

which originates in Uganda; and internal

range travelers within the Tourist Areas

become a healthier option globally and the

air transport services to the national parks

of Mabira and Budongo Forests, Queen

Ugandan forests (like Mabira) have a granary

and other domestic touristic hubs. Several

Elizabeth National park and Murchison

of herbal medicinal leaves, backs and roots to

new products for potential investment

national Park.

resource from. The government of Uganda

that have not yet been developed include:

¾¾ Private joint venture to expand the 22

has focused efforts to ensure regulatory

agro-tourism, eco-tourism, community

acre Ssese Palm Beach Resort (SPBR) locally

measures in the herbal medicine sub-sector.

Communication Technology (ICT), Mineral beneficiation and Agro-processing.

content, containing everything from simple calcium to lithium, and even radium and

owned by SPBR Ltd. It is one of the beach hotels in Lutoboka Bay, Bugala Island in

Medical tourism in Uganda, though still

Lake Victoria.

nascent, is promising to drive both the health

¾¾ Other opportunities include; Eco

and main tourism sectors to move forward –

and Community Tourism facilities, and

thanks to the partnership approach of both

establishment of tourism and hospitality

the private and public sectors.

training to cater for increasing tourist visitors

Tourism provides enormous vertical and

There is also an unexploited opportunity to

horizontal linkages across several sectors

invest in the supporting infrastructure for

such as agriculture, forestry and fisheries,

the increasing medical tourists to the hot

transport, financial and insurance services,

springs baths.

education, health and information and communication among others.

Africa Travel Association Magazine

Within the tax laws, a prospective investor

As aforementioned, the richness of Uganda’s

with ‘different scenery, different vegetation,

in the sector will find packaged attractive

tourism is truly vast offering viable

different climate and a different people’.

investment incentives ranging from

opportunities for visiting and investment.

Uganda Investment Authority (UIA) invites

unrestricted profit repatriation and other

There are however two challenges in

tourists and investors in the sector to come

general incentives comprising deductable

the sector that present themselves as

to Uganda and experience what Churchill

allowances to tourist specific incentives like

investment opportunities as well. These are

experienced.

exemption of Aircraft operations i.e. aircraft

tourist site accessibility and accommodation.

spare parts and aviation specialized goods

These improvements will greatly boost the

UIA is the government agency mandated

and equipment imported for investments

tour experience and make Uganda a more

to promote and facilitate investment in

in air transport, on recommendation of

competitive location for tourism business.

Uganda, as well as provide after care services

Uganda’s Civil Aviation Authority; import

The government of Uganda is focusing on

to ensure sustained growth in investments.

tax exemptions on hotel equipment

the development of transport infrastructure

UIA is able to fast rack business registration

(washing machine, kitchen ware, cookers,

and has committed resources to road

and licensing through hosting a One–Stop-

cutlery, linen, furniture) for licensed hotels,

infrastructure, in tandem with the East

Centre for business registration, tax issues,

however the goods should be engraved,

African Community efforts at developing

immigration services, land acquisition and

printed or marked with the hotel logo

the regional road and rail networks. Private

environmental clearances. When all the

before importation; tax waivers on tourist

investment is welcome in the development

paperwork is in order it takes 2-3 days to

specialised motor vehicles (exemptions are

of: water navigation with the installation of

issue the investment license, at no cost.

given upon recommendation of the Uganda

ferry services especially on Lake Bunyonyi,

Applying for an investment license can

Tourist Association and the Ministry of

the 3rd deepest lake in the world, among

now be done online via the UIA website

Tourism, Wildlife and Antiquities). The

others; and airstrip upgrades to make these

www.ugandainvest.go.ug . However, in

incentives also provide for VAT to be

sites more accessible.

some sectors like tourism, which require

zero rated on the supply of international

regulatory licensing and sector specific tax

transport of goods or passengers and tickets

Way back in 1907, the famous British

incentives, it may require more time to get

for their transport, as well as the supply

statesman and Prime Minister, Winston

the necessary approvals from the regulating

of leased aircraft, aircraft engines, spare

Churchill in his book entitled ‘My African

entities and line Ministry.

engines, spare parts and maintenance

Journey’, described Uganda as the “Pearl

equipment.

of Africa”. He said the country was a place

Africa Travel Association Magazine

East Africa to market its tourism as a region

U By Edgar R. Batte

For many years Ugandans have gone to other countries for tourism. In fact the statistics from Kenya Tourism Board (KTB) show that about 50,000 Ugandans went to Kenyan National Parks and beaches last year.

Uganda has a lot to show too. The

Asiimwe says UTB is getting a bigger

challenge lies in marketing, first among

budget, five times more than what it has

Ugandans top tourist list in Kenya

locals and then abroad. Uganda Tourism

been getting.

Uganda love to travel, and it is felt in neighbouring countries. Anne Kanini,

Board (UTB) Executive Director says they are upping their efforts to put Uganda’s

“Government has earmarked almost $2

the Public Relations Officer of Kenya

tourism potential out there.

million (about Shs5 billion) for the next

Tourism Board (KTB) confirms that

financial year, up from Shs1.4 billion,”

Ugandans lead the list of tourists to

he said.

Kenya. She says there is a deliberate

Mr Asiimwe says last year alone Uganda recorded probably the highest returns

The World Bank too, Asiimwe adds,

product in Uganda then South Africa and

billion, which was 10 per cent of GDP

was investing $25 million in Uganda’s

West Africa.

and 38 per cent of export income

tourism, $12 million of which is going to

revenue. “We have probably the best

be given to help with capacity building at

Ms Kanini says Uganda overtook South

resource on the continent in terms of

the Hotel Tourism and Training Institute

Africa in terms of the number of tourists

wildlife, flora and fauna, the culture, the

(HTTI) Jinja

visiting Kenya’s facilities and she said

people,” UTB’s ED added.

effort by KTB to market its tourism

in tourism. It earned the country $1.1

Africa Travel Association Magazine

with the East African relaxation of travel

documents, Kenya’s industry will bank

invited all the tourism boards, tourism

This, Kanini expounds, will mean

on Ugandans.

ministers, tour and travel specialists on

automatic increase in tourist numbers in

the continent and from the USA. We

these countries, reduction of marketing

“Most Ugandans who come to Kenya

want people to interact and learn best

budgets through joint efforts by the East

for honeymoon or holidays, largely go

practices of how things are done,” UTB’s

African countries and better relations

to the beach. We would like to tell them

ED reveals

between the countries.

about more destinations they can visit

Asiimwe says with the East Africa tourist

luxury beaches in Diani, on the South

Marketing East Africa as a block

Coast side, Naivasha, and game parks like

Asiimwe is also looking at partnerships

to access any one of the three countries.

the Mara, Tsavo among others,” Kanini

to spur the tourism sector. Uganda,

They can access the visas from any one

explains.

Kenya and Rwanda are beginning to

of the embassies or foreign missions in

such as the marine parks in Wasini, the

visa, a tourist from any country is able

market their tourism sectors collectively

the world. “It can be Uganda, Kenya or

As Kenya plans to attract Ugandans,

under the Joint Tourism Marketing

Rwanda. It is part of the initiative. You

UTB is working night and day to sell

Committee (JTMC).

can also now access Uganda as a regional

Uganda to Ugandans. The marketing

member state using your national ID. You

agency for tourism is also counting on

“Under the JTMC, we exhibit as one. We

do not need a passport. We are easing

its neighbours particularly Kenyans, and

have joint pavilions, as Kenya, Rwanda

movement, travel and immigration

Rwandans whose travel regimes were

and Uganda. We have now developed

laws. Even for international visitors, it

relaxed and can travel with their identity

an East African portal where we post

is now easy to come to East Africa as a

cards, that they can spend more time in

different activities, events and products,”

destination.”

the Pearl of Africa.

said KTB’s Esther Wausi Walya.

More funding for UTB

Kanini explains that this is the ultimate

Friendlier rates for East Africans

Uganda Tourism Board (UTB) is pulling

objective for the East African joint

One way Kanini says KTB is trying to

up its socks. Asiimwe says Tourism is a

marketing campaign but there are several

attract locals in Kenya and East African

long haul. You spread the message out

procedures and processes that are being

there and need a marketing strategy but

ironed out before this can happen.

you do not get results overnight. Some things will take a shorter time and others

“Otherwise the trend is that soon we

will take longer. But UTB would like

should be able to deliver the East African

people to invest in tourism, transport,

countries as a bloc,” she adds.

accommodation,” Asiimwe explains. So far the East African nations have a “We are going to get people to invest in

single tourist visa whose key advantage

tourism investment. During the Africa

is the benefit of more tourists visiting

Travel Association (ATA), we have

more countries.

our borders are open 24 hours now,” Asiimwe explains. Even then, Kenya and Uganda are milking the opportunity to market their tourism potential jointly. “Notably, the corporation between Uganda and Kenya is picking up well and in last two years Kenya has engaged more than 10 key tour operators from Uganda, took them for product tours and offers and shared more information on destination offers on tourist products,” Kanini discloses. Uganda has recently hosted key tourism officials from Kenya and Rwanda during the residents at large to visit tourism

“Our national parks have the same

celebrations of Uganda Martyrs Day, to

facilities, is through devising friendlier

rates for East Africans and Ugandans so

chart ways on how to grow tourism as a

rates for them. Asiimwe says Uganda is

they do not have to pay like foreigners.

region.

implementing the same.

It is cheap, affordable, accessible and

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Africa Travel Association Magazine

personalisation of the visa stickers to Uganda and Kenya. The software will enable the three countries to share the fees, tourist information and tourism data. The Kigali government has also been tasked to set up the visa implementation program for the first one year, which will later be on rotational basis each year. About 60,000 visa stickers have been produced and distributed, in equal numbers, to the

One tourist visa territory Paul Kagame and Mr Uhuru Kenyatta also

By Mike Ssegawa

respective missions and immigration offices of the three countries. About sharing the revenues, visa fee collected will be shared among member states, with the issuing country taking US$10 and the remaining US$90 shared equally among member states.

have a policy in place where some countries can apply for the visa on arrival.

Uganda, Kenya and Rwanda, is a one tourist

Uganda, Rwanda and Kenya will also synergise to market their countries will henceforth

visa territory. This is a historical, and the first

The visa to the three countries costs $100.

market themselves as a single tourist

initiative on the African continent that has

However, if a tourist is particular on visiting

destination. The dawn started with the March

eased the movement of a tourist who wants

one of the three countries, he or she will only

2014 trade fair in Berlin, the Internationale

to see the natural diversity of the East African

pay $50.

Tourismus-BĂśrs, the worldâ&#x20AC;&#x2122;s largest tourism

region.

trade fair, where the Partner States used The EAC single tourist visa is not the first in

the common logo and respective stands

For the tourist can now walk into the

the world as it works like the Schengen visa for

designed to appear similar, plus having a joint

diplomatic office of any of the three countries

European Union countries. It allows tourists

promotions committee.

anywhere in the world, and get a visa that

to move freely within the other two without

would take them to any or all the East African

having to pay for another visa.

countries.

A web portal has already been formed as http://www.visiteastafrica.org hosted by

Unfortunately, tourists on this visa according

Rwanda which will pay for hosting and domain

For example, a tourist on the way to Kigali,

to officials will not be allowed to extend the

name for the first year. Thereafter, the other

can fly through Nairobi, visit the Masai Mara,

visa. And, they are also forbidden to use it for

countries will pay, but, on rotational basis.

fly or travel by road to Uganda, through the

work.

serene and beautiful town of Jinja, spend

In the pipeline, the partner states are also

a night in Kampala and move on to Kigali

To get this single tourist visa, it is as simple as

going to work on reducing airfares within the

through Lake Mburo, then Kisoro where they

filling an immigration form stating your length

region. This will make seeing more places easier

can see the notorious gorillas in Bwindi. By the

of stay in the neighbouring country and it will

and less costly. For example, in Kenya, a Jumbo

time they reach Kigali, they have seen the wild

be logged in the system.

jet is rolling out in April which will redefine

countryside, and experienced the hospitality and cultures of the three countries. The Heads of State, Mr Yoweri Museveni, Mr

flying in Kenya. The new flight regime will see The visas are all machine-readable. Rwanda

the airline charge less than UgSh70,000 to fly

which is the initiator of the ground breaking

from Nairobi to Kisumu. The distance which

policy has also offered the software for

takes about eight hours will be done within

35 minutes, at almost the same cost as road

An East African countries standardisation

On February 19, President Paul Kagame of

transport.Â

criterion will also come along at the rolling

Rwanda arrived in Uganda around 2pm and

out of this program.

presented his identity card to the immigration

However, flights in East Africa are very

officers. He was cleared to enter the country

expensive and fly within the three countries

The working relationships among the three

he once called home for the first half of his

is more expensive than to fly from Africa to

states did not stop with foreign tourists as

life. President Uhuru Kenyatta of Kenya

Europe.

locals within the partner states also have

also arrived at Entebbe at around 6pm, and

reason to celebrate.

symbolically presented his ID for entry into

For example, a tourist flying from Britain to

Uganda. He was granted six months.

Kenya pays US$800 but foots a whooping

Uganda, Kenya and Rwanda have broken

$400 from Kenya to Uganda, and another

ground for their citizens to the effect that

This is a great step towards making the

US$300 to Rwanda.

would change the way business is transacted

citizens of the three country start to reap

in the region.

from the fruits of East African Community

If these reforms are effected, a new dawn will indeed come on the East African tourism.

For travellers that leave or enter Uganda

to be studying the situation, but, will fall suit

from the two neighbouring countries, and for

after ascertaining the system was not working

In other ambitious programs, the three

Ugandans who visit and work in Rwanda and

efficiently.

governments discussed harmonizing rates in

Kenya, they do not need passports. With valid

the hospitality industry whereby a five star

IDs, citizens in the three countries can now

In the end, the winners are citizens of the

hotel in Nairobi or Mombasa charges the

move from one state to another.

three partner state will could see more inflow

same amount as one in Kigali and Kampala.

cooperation. Tanzania and Burundi are said

Africa Travel Association Magazine

of tourists.

AGIP MOTEL- MBARARA Agip Motel, with its excellent location, diverse facilities, quality service and professionalism is the number one stop for anyone going through or stopping in Mbarara. Its friendly and fast service provided by a highly trained staff and its well kept and pleasant rooms make Agip the preferred place for international travellers, holiday makers, local business men, women and families. Agip will leave an imprint in your memory as wonderful place.

Guests can enjoy the cool morning or evening breeze as they watch the birds in our small bamboo forest. You can sit, relax and enjoy the spectacular surroundings as you listen to natureâ&#x20AC;&#x2122;s bird songs. For the more adventurous bird watching groups, this stopover is ideal for viewing the Ugandan species. A guestâ&#x20AC;&#x2122;s satisfaction is our priority. funny pictures

Agip Motel Mbarara P.O. Box Mbarara, Uganda (East Africa ) Tel: +256 485 421615 | Fax: +256 485 420575 Email: reservations@agipmotelmbarara.com

Hotel Guides

Dove Nest Hotel

Located within the quiet environs of Gulu Senior Quarters in Gulu District, the Guest House offers an oasis of peace & quietude where one can relax & get rejuvenated after a long day of work. And when you need an inspiration on your way to work, you will be sure to find it at the Dove’s Nest Guest House when you come in for breakfast. It offers an oasis of peace & quietude where

ensure to make the Dove’s Nest a destination

and service. At our restaurant, you shall be

one can relax & get rejuvenated after a long

of choice.

served delicious local & international cuisines

day of struggle to improve the livelihood of the

that will tantalize your taste buds.

disadvantaged communities in the region. The

The Dove’s Nest Hotel offers the finest

dove represents the peace that has so much

accommodation facilities in the region that is

At The Dove’s Nest Hotel, we believe your

kept the locals hopeful.

coupled with stylish and spacious rooms and an

special occasion deserves an impressive

un-matched quality of service.

location, your important meeting needs a

At the Dove’s Nest Guest House, your pleasure

striking venue, your perfect wedding reception

is our priority. A great ambience, natural

We take extra care in making your culinary

is waiting to become a reality, and your party or

setting, a high degree of service delivery,

experience special by providing a warm

function requires attention to the small

numerous amenities, you name it; together

ambiance, meticulous décor and superb food The Dove’s Nest Hotel | Plot 40 Lower Churchill Drive

P.O Box 420 Gulu - Uganda, East Africa | Tel: +256 (0) 790 912 355/ +256 (0) 787 585 582 Email: tdovesnest@gmail.com/ info@dovesnesthotel.com 54

Africa Travel Association Magazine

Hotel Guides

Desert Breeze Hotel Desert Breeze Hotel’s location and comfortable and reasonable accommodation make it ideal for business and holiday travellers alike. Located 500 metres from the Post Office in Arua along weather head park lane and 300 metres along Odaa close, Desert Breeze Hotel offers a luxury accommodation equipped with intercoms, DSTV, tower coolers and AC’s for all our Executive rooms.

Each of the 40 self contained

Our beautiful gardens have a

rooms is supplied with a

capacity of upto 600 pax.

complimentary bottled mineral water and WIFI internet and

We have a wide and spacious

comes with breakfast

parking just for your convenience with 24hr security.

In our restaurant and bar our emphasis is on the finest local and

It is one of West Nile’s most

international cuisines. We offer

reputable hotels and offer the

you personalized services and

feel of a boutique hotel with

exquisite cuisines

affordable prices.

The hotel is the ideal place for

Coming soon is a swimming pool

meetings, conferences, private

for all age groups.

parties, and wedding receptions. Plot 20 Odaa close | P.O box 1390,Arua| Tel: +256(0)781620905, (0)754900343 Cell: +256(0)774900343 | Email: desertbreezehotel@gmail.com Web site: www.hoteldesertbreeze.com

Africa Travel Association Magazine

Mbale Resort Hotel is a deluxe five star hotel located in the heart of the city. All of Mbaleâ&#x20AC;&#x2122;s famous landmarks are within walking distance of the hotel, including The Elgon Ranges, the historic Rocks precinct, Mbale Opera House and the beautiful Botanic Gardens.

Experience luxury Mbale accommodation at its best in one of our 94 hotel rooms and suites, reflecting a contemporary and sophisticated style, and featuring breathtaking Mbale skyline views. The Conference Center at Mbale Resort Hotel is the perfect setting for any event or conference.

Mbale Resort Hotel P.O. Box 1621 Mbale, Uganda Tel: +256 4544 34485 Email: sales@mbaleresorthotel.com

Hotel Guides

Wash And Wills Hotel Wash and Wills Hotel the most prestigious Hotel in the region. The hotel offers luxurious and comfortable space to relax, unwind and rejuvenate in an ideal location that is conveniently 1.5km to Mbale Town on the main road from Kampala. The hotel has expanded from a small boutique hotel of 30 rooms to modern medium size hotel with 84 rooms. Since its initial inauguration in May 2014 the clientele base has increased by over 50% which ranges from businesses travelers, leisure travelers, non-governmental organizations, Government institutions, public sector and religious organizations. Wash and Wills Hotel Ltd is a private

makes it preferred choice for any

limited company, incorporated in

luxurious traveller to Mbale.

Uganda. It was build way back in 2000 located in quite suburb of

With impressive array of amenities

Mbale overlooking beautiful scenery

in the rooms, restaurants,

afforded by Mount Elgon. The hotel

conference rooms and the bars,

is situated along Mbiro Road in Plot

ranging from WIFI connection, Flat

37.

screen satellite TV, 24 hours room service guest are assured of high

Furnished with modern facilities in fusion with antique furnishing 58

Africa Travel Association Magazine

quality comfort standards.

Hotel Guides FACILITIES AND SERVICES ACCOMMODATION

board.

Executive suites Our executive suites offer classic

The hotel offers a wide range

accommodation with separate

of rooms and suites with fine

living room and ensuite bedroom

fabrics, bright and airy rooms,

to offer privacy. All the suites

and picturesque views that inspire

offers modern dĂŠcor, furnished

daydreams.

with a rain shower, , king size

Features and facilities

beds, 300 thread- count sheets, 32 inch LCD, enhanced work desk

Large LCD Satellite TV with many

lighting, lavish balconies with

other viewing channels

beautiful views, Air condition and

Large reading desk and

a high speed internet. The guest

comfortable chairs

is free to request for Iron and

Complementary high speed

ironing board

internet access with full business service

Dinning

Air condition in all suites and

The hotels offer a unique and

some Deluxe rooms

world class cuisine under a

Mosquito nets

refreshing ambiance. Our

High pressure showers

entire Restaurant and Bar have

Deluxe Room

distinct theme dĂŠcor. Most of our

Our Deluxe rooms offer comfort

ingredients are fresh from local

and luxury. They are all fitted with

farmers around

modern amenities, rainy showers, queen size beds, 300 thread-

Bars

count sheets, 32 inch LCD,

With a unique style our pool

comfortable working station,

bar offers a conducive ambiance

spacious balconies with beautiful

for relaxation as you enjoy your

views and a high speed internet.

favorite drink.

Junior suite

The bar has open terrace which

Garden

Wash and Wills junior suites are

overlooks the garden and you can

The hotel has spacious and

of superior quality offering extra

catch up with latest sport through

beautiful gardens. The gardens are

comfort with a wide seating area.

our big screens.

designed to host various functions

They are fully equipped with modern amenities, rainy showers,

Conference

king size beds, 300 thread- count

The hotel is the largest conference

sheets, 32 inch LCD, enhanced

and event venue in Mbale. Besides

work desk lighting, lavish

being the leading cooperate event

balconies with beautiful views,

venue, the hotel has several

Air condition and a high speed

conference halls which may

internet. The guest is free to

accommodate 50 people to over

request for Iron and ironing

500 people.

CONTACTS

ranging from birthday parties, Graduation parties, weddings and team building activities.

Wash and Wills Hotel Ltd | Plot No. 37, Mbiro Road } P.O. Box 1327 Mbale- Uganda. TEL. +256 772518675, +256 757518675 Website: www. washandwillshotel.com Kampala Office Amber House, Kampala Road, 1st Floor, Room C107

Africa Travel Association Magazine

Potential an The

of tourism industry in Uganda

Africa Travel Association Magazine

By Isaac Sebakijje

In one of his speeches, the president of Uganda indicated that the newly discovered oil is a finite resource. He went on to say that oil will be exhausted and finished after some decades and that tourism will go on forever if we do not mismanage it. The Uganda vision 2040 identifies the tourism sector as one of the core sectors that will drive Ugandaâ&#x20AC;&#x2122;s socio-economic transformation over the next thirty years. As of August 2014, Uganda Central Bank reported that tourism injected $1.4b in Ugandaâ&#x20AC;&#x2122;s economy to become the top export earner replacing the estimated $800m remittances Ugandans send home. Given relative peace and stability, the country is fast becoming an interesting and discerning destination with soaring direct investments in the sector. Uganda harbors the most spectacular scenic beauty complemented by substantial natural resources for tourism with a variety of landscape and ecosystems, climate and culture.

nd Trend Uganda tourism is no longer confined to

tourism ministers, international tourism

poverty alleviation. It is generally stated

gorillas although that will always be the

organizations, and industry leaders

that tourism in developed countries

national lure for many tourists. Other

in hotel chains, international travel

can be regarded as a social activity

attractions include bird-watching, sport

agencies and destination marketing

with economic consequences while

fishing, mountaineering, white water

Organizations.

in developing countries like Uganda,

rafting, agro tourism, cultural tours and

tourism is largely an economic activity

many more products being developed.

Uganda tourism is a multifaceted

with positive social consequences. Both

Uganda has received a number of

industry. It has the potential to

international and domestic tourism

international accolades recently

spawn entrepreneurship and create

should complement each other. One

reflecting a growing tourism sector. The

a spectrum of new services that are

should not be neglected in favor of the

African Travel Association (ATA) 39th

needed to stimulate other sectors of

other.

Congress to be held in November this

the economy. It has the ripple effect

year will draw the worldâ&#x20AC;&#x2122;s attention on

of strengthening rural communities

In the past, Uganda mainly pursued

the country and its attractions. Those

and creating employment across the

commercial tourism which does little

attending the event will include Africa

board with the ultimate contribution to

or nothing for the poor. Commercial Africa Travel Association Magazine

tourism is generally dominated by large

It is also important to note that poverty

include the Association of Uganda Small

multinational corporations with little regard

goes beyond satisfying oneâ&#x20AC;&#x2122;s basic needs or

and Medium Scale Enterprises in Tourism

for rural communities. Uganda has a chance

financial constraints. It includes vulnerability

and Hospitality (AUSMETHO), The Uganda

to start afresh by including community based

to poor health and education`, deprivation

Community Tourism Association (UCOTA)

ecotourism which protects the environment

in knowledge and communication and the

. Buganda Kingdom, the biggest kingdom in

and also contributes to rural entrepreneurship

absence of dignity, confidence and self respect.

Uganda, launched its heritage and tourism

and development. Since tourists come to see

When Uganda Wildlife Authority gives back

board to administer and promote tourism and

our wildlife and other natural attractions, it

20% from the park collections to the local

also revive cultural sites.

makes sense to preserve those natural assets

communities and this money is used to develop

and also award the rural marginalized people

social facilities such as schools, hospitals, water

While transportation and other infrastructural

who protect them. Today, this is what is known

and roads, it helps towards uplifting standards

as well as human resources challenges still

as Pro-Poor Tourism.

in these areas as well.

linger, there is no doubt that Uganda tourism is headed in the right direction. What Uganda

This year, the highlight of community based

needs is the creation of a strong domestic

tourism was on September 27th, World

and regional institutions that would promote

Tourism Day, during the Imbalu festival and

tourism in its totality. Governments, embassies

crowning of Miss Tourism Uganda. Imbalu is a

and stakeholders must conduct joint marketing

ceremony where young boys from Bagisu tribe

in the tourist source countries. As a matter of

are circumcised to initiate them into manhood.

fact, Uganda is partnering Rwanda to jointly

The event organized by Uganda Tourism

promote two-way tourist traffic between

Board and local leaders which attracted

the two countries. The Uganda Tourism

hundreds of local and international tourists

Association (UTA) in cooperation with other

strengthened the drive to develop domestic

public and private stakeholders will continue

tourism with the regional clusters. Uganda

to play a leading role to encourage more

Tourism Board headed by Stephen Asiimwe

investments in tourism as well as lobbying the

and his new board believes in promoting

government to streamline regulatory policies

As Ugandaâ&#x20AC;&#x2122;s sector recovers, there is strong

domestic/regional tourism as a means of

that are conducive to the industry. Uganda

evidence that this time around efforts are

forging integration and fostering development

Tourism Association is the apex private body

underway to spread the benefits of tourism

in Uganda. Uganda Tourism Board is the

which brings together all players on the

evenly throughout society. There are ongoing

official tourism marketing arm of the Uganda

tourism stage such as travel agents, airlines

public and private efforts intended to restore

government combining domestic, regional and

operating in Uganda, car hire companies, tour

cultural sites, invest in infrastructure such

international strategies.

operators, hotels and restaurants and Uganda

as access roads and provision of affordable

national parks.

accommodations. This is so important

Ongoing developments include a new Uganda

since a number of an estimated 3200 tourist

Tourism Development Master Plan 2014-2024

Tourism veteran and President of UTA,

attractions are located in remote areas where

which was conveniently unveiled on World

Herbert Byaruhanga stated that the challenge

the poorest people live. Providing access to

Tourism Day September 27, 2014. At the same

is on us to identify the key strategic issues

these remote areas promotes community

time, the Uganda Tourism Association (UTA)

and propose strategies. When that happens,

based tourism involving cultural, heritage

representing the private sector launched its five

Uganda will be well on the way to reach its

and educational tours. This means that the

year Strategic Plan 2014-2019. Also Uganda

tourism targets.

activities of village craft makers, small curio

Tourism Board (UTB), Uganda Tourism

shops, village restaurants and bars, agricultural

Association (UTA), Uganda Hotel Owners

producers and local transporters have the

Association (UHOA) and the Association of

opportunity to sell their products and services

Uganda Tour Operators (AUTO) have resolved

and be a part of tourism success.

to work together and with other groups to move the sector forward. Such other groups

Africa Travel Association Magazine

The writer is a hotelier and tourism professional impactafricati@gmail.com

Vienna

The City of Music & Dreams

Starting June 2014 www.ethiopianairlines.com

Africa Travel Association Magazine

29 Photos by: Marcus Westberg

From Island to Island, From Soul to Soul

By Miha Logar, www.edirisa.org

from the nearby town of Kabale to the Virunga

in Kabale and a canoe trekking guide for

volcanoes. With that income, Anna has built

Bunyonyi. Owen has just shown his travellers

29 islands. Countless stories. No hippos, crocs

a remarkable household. From Anna’s place

Punishment Island, where pregnant unmarried

or other disturbances. Just a smooth, peaceful

high on the peninsula one can admire most of

girls used to be left to die.

lake that is positively begging to be experienced

Bunyonyi.

The group’s next stop will be the home of

in a dugout canoe.

The biggest island, Bwama, got deserted in the

Veronica Tindyebwa Bigambo. Better known

Jackson Beringira is making such a boat in

early 20th century. Katuregye, a fierce freedom

as “Mama Bena”, she hosts trekkers for the

Mburashasho on the eastern coast of Lake

fighter, used it as a base to attack the British.

night. They camp on the family compound

Bunyonyi. He has cut down a huge 22-year-

Later on a Scottish missionary doctor, Dr

and get all their meals and abundant care and

old eucalyptus and after two weeks of drying

Sharp, converted it into a leper colony. Sharp’s

attention from her. Veronica is proud when

the tree will be morphed into three canoes.

Island not so far way still looks like a botanical

they admire the unique grass-thatched house

Two of them will go to primary schools, an

garden - the doctor’s family made a little

erected by her late father. The second night of

arrangement financed by a UK travel company.

paradise there.

the trip will take place on Habukomi Island,

On the other side of the lake, at Kyabahinga,

This is where we meet Owen Bright in charge

watchman who has been working at tourism

Anna Byaruhanga benefits from tourism in

of an American group. He was a village boy,

establishments for over a decade and has his

a different way: she is a craft maker and a

actually born close to Anna’s, who found

own campsite now. When the fire is lit, a local

provider of tasty lunches for hikers walking

work as a manager of a colourful hostel

musician plays enanga (traditional harp) and

at Tom’s Homestay. Tom Karemire is a night

Africa Travel Association Magazine

Lake Bunyonyi islands’ youth present the energetic dances of

Name translation: “Place of many little birds”

the Bakiga.

Size: 25 km (15 mi) x 7 km (4 mi) Area: 61 km² (24 mi²)

Yet the Bakiga are not the only ethnic group

Altitude: 1,950 m (6,400 ft)

around Lake Bunyonyi. There are as well

Depth: 44 m (144 ft.)

the Batwa, the so-called Pygmies. They used

Maximum surface temperature: 25 ºC (77

to live in Echuya Forest but left it before it

ºF)

became a reserve. Batwa still have access

Best time to visit: throughout the year

to its bamboo and other fruits, under the

Driving time:

watchful eye of John Kanusu. Kanusu is not

- From Kampala: 9 hours

only a security officer but also the leader of

- From Kigali: 3 hours

the Batwa of Rwamahano, and a tour guide.

What to pack: Warm clothes

He takes visitors into Echuya, showing them

Accommodation B&B: from $7 to $320

its herbs and telling stories about the lost life

More info: www.gorillahighlands.com

of hunter-gatherers. Kanusu knows Tom, and everybody else in this article. Every New Year’s Eve they meet on Habukomi Island, for a BBQ party that ends with canoes on the still lake surface, floating candles and champagne. They are all Edirisa people; Edirisa is a Bunyonyi-based social enterprise working in tourism and multimedia and promoting southwestern Uganda under the brand of “Gorilla Highlands”. This article is supported by the Inclusive Markets in Tourism - Project implemented by UTB and supported by UNDP and World tourism Organisation

Africa Travel Association Magazine

Bull Wrestling at Bududa

of Bull Wrestling Association, bullfights have

Fact box

On Saturday mornings, more than one

been held for entertainment and enriching the

The shows: the bull wrestling takes place every

thousand spectators gather around bull

animals.“The wrestling improves their appetite,

Saturday at Namasho grounds, Bulucheke sub-

wrestling in Bududa District. It is part of

builds their necks and chests, and helps them

county in Bududa District

the Bamasaaba’s cultural heritage in Eastern

work off excess energy, thus stopping them

Uganda.

from being destructive and hostile,” he says.

The bull wrestling sport is often associated

The sport started as a result of fights between

with Spain. A recent visit to Namasho grounds

communities over a salty water source in

in Bulucheke Sub-county in Bududa District

Namasho.“People used to fight each other but

The article is based on the media famtrip, which

brought me face to face with this tradition

after some years, they resolved to share the little

was organized in May 2014 by the Inclusive

in Uganda. It was quite an unforgettable

available water, but left the animals to fight for

Markets in Tourism –project implemented

experience.

entertainment,” Matuhu reveals. The sport is

by Uganda Tourism Board and supported by

also part of the Bamasaaba’s cultural heritage

UNDP and the World Tourism Organization.

By Martin Ssebuyira

According to Constant Matuhu, the Chairperson

How to get there: by bus from Kampala to

Photos by Martin Ssebuyira

Mbale (Ush 15,000) and then by taxi to Bududa

Wilson Nambaale, a resident, looks forward

since the 1950s. Spectators carry containers of

to these wrestling games. “We have grown up

local brew, which they take while watching the

loving and enjoying the event. It is our Cineplex

fights. Elders pray to their gods before the fight

(movie cinema) every Saturday and we don’t

as a symbol of respect to the forefathers, who

want it to die,” he says. Ahmed Mukhooli,

they believe initiated the sport.

another reveller, adds: “It helps our bulls to get strong and not disturb us. It is fun. It also

The event has become much more than

brings us together,it is a major social event.”

entertainment. It is the place where news

Participants and viewers come from as far as

and bulls are exchanged and traded. ‘With

Bubita, Bukalasi, Buwali, Bukikayi, Bushiki,

further development, the event can become a

Bumayoka, Mabono, Bushiyi sub-counties with

community tourism event in Uganda’ states

bulls trained to wrestle.

Aidah Wetungu, the Chairperson of Eastern Tourism Forum.

Africa Travel Association Magazine

(Ush 4,500).

Cycling in the Shadows of Rwenzori By Simon Musasizi

turns of the spokes. Of course, as the

Not many Ugandans can think of cycling

sky cleared, the hot sun made it a real

as an adventure. We see it as a way of life

workout, but the views were as glorious

of Uganda’s poor rural folks. But that is if

as the locals were welcoming.

you haven’t cycled around the Rwenzori. On this biking trail, you have chance to Sauntering through the wilderness

visit Mpanga tea factory and watch the

-with a bike below you and the world all

whole process of how tea is processed.

around - the scenic views give you second

Here, I was eager to taste that so- called

thoughts about a bicycle. It gives you

‘grade one tea’, reportedly exported

chance to explore at your own speed, far

abroad. Well, according to the factory’s

from the dusty and heavy traffic main

general manager Adolf Sabiiti, there is

roads. As instructed by our guide of

no such a thing as grades, although he

Kabarole Tours, we woke up early -as the

admits that they produce different tea

morning birds were chirping and the sun

types depending on the market demand.

Below the majestic backdrop, dotted with green tea estates, rolling hills, over 100 craters

hill, surrounded by an extensive green

Next day we journeyed deeper into the

tea estate. It is in this tranquility at the

countryside to the part of the country

Jacaranda hilltop guesthouse that we

pockmarked with one of the world’s

had spent a night, before starting off our

densest concentrations of volcanic

cycling expedition.

crater lakes, formed about 10,000

Photos by Johannes Probst, volunteer at Kabarole Tours

struggling to rise above a calm forested

years ago. We were welcomed by two Cycling through Kasunda village, we

craters, separated by a natural bridge.

came across a group of fit-looking people

On one side is Nyinambuga whose

working on the estate. They paid us

stunning beauty captured the attention

curious glances, perhaps wondering

of the designers of the Shs20,000

which Africans cycle for adventure. On

Uganda currency note.On the other

this narrow and winding path, it wasn’t

side is Kifuruka, which has attracted the

fun as yet, going past rock outcrops and

up-market Papaya lodge. Not far away

The article is based on the media famtrip,

getting accustomed to changing the

is the delightful Ndali lodge plus other

which was organized in May 2014 by the

bicycle gears.

excellent community campsites.

Inclusive Markets in Tourism –project

But once we got onto the murram road,

Both craters flow into Mahoma River

and supported by UNDP and the World

farther south towards Nyabuharwa sub-

-with amazing waterfalls downstream.

Tourism Organization.

county in Kyenjonjo district, the real deal

From here, everywhere you turned

started. Every downhill swoop brought

was a crater lake. They looked so

More information about bicycling in Fort

with it a scent of freshness as the wind

innocent, quiet and inviting -with

Portal and Rwenzori.

blew past us. Given my initial reluctance

lush surroundings, rattling with birds,

to cycle, I was pleasantly surprised at

monkeys and butterflies.

implemented by Uganda Tourism Board

www.kabaroletours.com

how good I felt; kilometers melt by with Africa Travel Association Magazine

Rubona Basket Weavers Association. C. Beauvoisin.

A basket is just a basket, right?

By Charlotte Beauvoisin

baskets for sale, so proceeds go directly back to

One by one, she asked each member of our

Spend a few hours with the industrious ladies

their families and the community.

group which flower we would like to use to dye

Photos by Charlotte Beauvoisin

of the Rubona Basket Weavers Association

our personal batch of raffia.

(RUBAWA) and you will be amazed at how

There’s a lot more to dying than meets the

much work goes into these handcrafted items.

eye, as our group found out when we visited

Different flower combinations produce a

They are truly a labour of love, from start to

Rubona. The process starts with growing the

variety of colour effects. Orange flowers

finish.

right flowering plants: did you know locally

produce orange and red dye, Nsororo creates

grown flowers can produce bright red, green,

blue and green dyes. Another gives maroon

Set below the foothills of the Rwenzori

yellow, orange, maroon brown and even blue

and brown colours. Cosmos (a flower familiar

Mountains, RUBAWA fabricate stop quality

and black colour dyes?

to me from my mum’s British garden) and

bowls, table mats, lidded storage baskets

Aldisia are two of the plants commonly used to

and decorative wall hangings. Each basket

Our tour started with a lovely Ugandan

is a unique and individual creation that has

welcome and a tour of the small garden,

been skillfully woven by the 200 women of

the sole source of all these vibrant colours.

Anticipating our arrival, the ladies had picked

RUBAWA. They use naturally dyed raffia to

Here, members of the association named the

fresh flowers - huge buckets of them. The

make baskets of all sizes, which are then sold

flowering plants that we would be invited to

flowers looked beautiful in the huge cooking

for export. The RUBAWA basket weaving

pick to start the basket weaving process.

pots. The colouring process was harder than

project is completely self-sustaining. Women who are part of the association offer their 68

Africa Travel Association Magazine

dye raffia.

it looked. The raffia must be boiled more than “Pick a favourite colour,” the lady invited us.

once and thick gloves worn to protect your

hands from the strong (yet 100% natural) dyes.

raffia from the pots.

The boiling and stirring of the raffia takes

After hanging the raffia to drip dry outside,

Rubona Basket Weavers Association is located

place over intensely hot fires. The kitchen was

we were invited into RUBAWA’s small shop

22 km from Fort Portal and 50 km from Kasese

smoky beyond belief. We ventured to poke our

decorated with beautifully woven baskets.

towns along the main road. To book, contact:

heads around the door, but soon ran outside

There are few places in Uganda where you will

+256 (0)782 562 640.

again. It struck me how lucky I am that I don’t

find this kind of quality. What’s more, when

have to light a fire every day of my life. These

you buy something from Rubona, you can be

ladies have a constant cough. One of them

confident that the money is going directly to a

commented how “the smoke makes us grow

local family.

old so quickly.” What I don’t know - and forgot to ask - is It was very satisfying to see our plain and

do the patterns on the baskets represent

boring looking raffia transformed thanks to

anything? I shall have to have a return visit to

the colourful flower petals. Everyone admired

find out!

How to find RUBAWA

The article is based on the media famtrip, which was organized in May 2014 by the Inclusive Markets in Tourism –project implemented by Uganda Tourism Board and supported by UNDP and the World Tourism Organization.

the brilliant colours as we helped the women squeeze out the excess dye and unravel the

Appreciation Dear Delegate

special, I would like to mention Mrs Susan Muhwezi for her invaluable counsel and

I am thrilled you are here in Kampala, the

guidance from the inception of this magazine

capital of Uganda, for the 39th ATA congress.

to when its present state.

This magazine is about this conference, but

It has been a priviledge to host you in our

more so, to tell you a little more about our

country, and we only pray, the Uganda

country, its geography, history, attractions,

experience is actually what you get and what

and people.

you will take with you after this conference.

I will not labour to repeat what the writers in

One this, don’t forget to return to spend more

the magazine have already said – for reading

days in the Pearl of Africa, and to tell someone

the words of the First Lady Hon Janet

back home, what actually you saw, heard,

Museveni, the message of the Minister Hon

week you will be, and to take back home, when

touched, smelled, and tasted when you were

Maria Mutagamba and the thoughtful words of

you return.

in Uganda.

I would like thank the people who have

Karibu Uganda tena.

supported the team that has put together

Charles Opolot copolot@haiagency.com

Mrs Susan Muhwezi, the ATA Uganda Chapter president, summarise the country Uganda is. This magazine serves to give you a glimpse of

this publication, particularly the Ministry

Uganda, and to be in your company in the one

of Tourism, Uganda Tourism Board and in a Africa Travel Association Magazine

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