SELL YOUR HOME.
We Speak Fluent Coloradan.
Slifer Smith&Framptonisaprettyuniquebrokeragefirm Wecombinethefeel andexperienceof a boutiquelocal companywiththetoolsand reachof amuchlarger international firm,thanksto partnershipswithgroupslikeForbesGlobal Propertiesand LuxuryPortfolio International By stayingfocusedat thelocal level,wecanbeabetter team It allowsusto becreativeand entrepreneurial And,it allowsusto focusonthereal estateweknowbest Thesestrengthsinturn makeit possiblefor usto do themost important thing:serveyouwell
Weareasister companyto East West Partners,oneof Colorado'spremier development firms, particularlyhereinthecity Weareapart of theFront Rangecommunity Wehavebeenfortunate enoughto playapart inthetransformationof our city Welivehere,and weloveour city We've beenbuyingand sellinghereinDenver for over 20 yearsand havea60-year historythroughout Colorado-andwebringthat depthof experienceto eachandeverytransaction
It isour commitment to makeourselvestheforemost authorityonyour home,itsnumber onefan Wearecommittedto creatingasmoothsellingexperiencefor you
Thank youfor theopportunityto sell your home!
How the process looks.
It's not the easiest thing to do, but we're experts and here to help at every step
Selling a house can be overwhelming and frustrating, but we have lots of expertise to help guide youthroughtheprocesswithease
The initial consultation
Quality of your home
Beautify your home
Determine asking price
List your home for sale.
Attract qualified buyers
Let's set the right price.
What is "market value," and how is it determined?
Determining the right price is important.
Pricingisnot anexact science.Wehelp youdetermineyour home'slist pricebasedonthesaleof comparableproperties.
Factors inf luencing pricing include:
- Thereal estatemarket
- Thehardfacts(i.e.squarefootage,viewandconditionof your home) Desirablefactors (includingspecial amenitiesand propertyattributes) What other propertiesarelistedfor
Factors that don't affect your home's price are:
- Theprofit youwant to make
- What your friends,neighborsor other sourcessayit'sworth
- What youoriginallypaid
We'regoingto get youthebest possibleprice,but overpricingcannegativelyaffect your sale.
Over-pricing can mean:
- You'll havefewer showings
- Fewer offersbecauseit showsthebuyersthat theseller hasunrealistic expectationsHelps sell thecompetitionbecauseit createsdemandfor homesthat seemto beabetter value
- Anegativebroker response
- Homesthat stayonthemarket develop anegativestigma
Let's make a plan.
It's always good to have a plan
We'rehereto help,and part of our jobisto set upaplanof actionso wecanget your homeonthe market andsoldassoonaspossible
Pre-listing
- Listingcontractssigned - Disclosuressigned - HOAformcompleted(if applicable)
2 weeks prior to listing
- Staging/declutter
- Handyman/painting/ pre-work done
- Professional photos
- Marketingmaterialsprepared
- Brochures
- Social mediaadvertisingpieces
- MLSdescriptionsand detailed informationthat feedsto other websitesincluding: - REColorado com - Zillowcom - Trulia - Realtorcom - SliferFrontRangecom
- "Just Listed" postcards
- "Just Listed" e-flyersto brokersand neighborhoodsasappropriate
- Planopenhouseand/or broker openhouseevent(s)
First day on the market
- Once"Active" onour MLSisimmediatelyupdated and theother website(s) will populate normallywithin48hours
- Callsto showcould comewithinthefirst 24 hours
- Dependingonproperty,listingagent'sgoal isto accompanydesiredshowings
After the f irst day
Webelievecommunicationisimportant Howyouwant to communicateisevenmoreimportant! Wewouldliketo touchbasewithyouregularly If youwouldliketo talk onthephone,or havean email summaryor atext to check in,wewant to makeit comfortablefor you
Minimum communication to expect
First week:For thefirst week,wemost likelywill communicatedaily.
Secondweek,and theweeksafter:At least onceaweek after thefirst week to sharefeedback, what weseehappeningintheneighborhoodand inthemarket,and what theonlinestatsare tellingus
Endof first month:Wewill analyzewhat happenedintheneighborhood andseewhat if any adjustmentsneed to bemadewithprice,staging,etc,basedonbroker/client feedback
Under contract:Wewill coordinatethedetailsand itemsto preparefor closing,basedonthe original contract
Onceweareunder contract,it isstill important to haveyour house"showready" Remember,we still haveto sell your houseto theinspector,theappraiser,and thebuyerswill want to walk throughbeforeweclose Reminder:It isn't closed until it'sclosed!
Celebrate after closing!
Lets prepare your home.
The SSF Property Checklist
Inside your house -
- Paint roomsfor afreshlook
- Havethecarpetingand drapescleaned
- Makesureall lightswork andlight switchesarecleanand easyto access
- Fix anydrippingfaucets
- Secureor removeall medications,firearms,cash,jewelryand financial information
- Closetoilet lidsand placematchingtowelsinbathrooms
- Replaceold caulkingaround bathtuband shower
- Spraylubricant onall squeakingdoors,windows,closetsandcabinets
- Makebedsdaily
- Removeasmanyclothesfromclosetsaspossible
- Set thediningroomtableand organizepantry
- Vacuumthegarage,basement,raftersand all floors
- Removeappliancesfromkitchencounters,havethehomeprofessionallycleaned
- Depersonalize,and followstagingadvice
Outside your house -
- Havesidewalksclear and cleanof snowand ice
- Replaceanybrokenshutters,guttersand removeanydebris
- Repair and paint anysurfacethat isblisteringor peeling
- Repaint or re-stainthefront door to createapleasant first impression
- Polishor replacehousenumbers
- Placenewdoor matsat all exits
- Movecars,boats,trailers,and other vehiclesfromthedriveway
- Removepatio furnitureandgrillsthat areindisrepair
- Uncover anyoutdoor itemsthat will bephotographed
- Makesurecushionsinchairsarearranged
- Removeanyunattractivepotted plants/hangingbaskets
- Storehosesout-of-sight or roll upneatly
- Trimbushesand treesto maximizeviewof thehouse
- Remove yard signs (e.g. campaign signsand school signs) If patio umbrellasblock the view theyshould beclosed,closegaragedoors
Let's showcase your home.
It's not the easiest thing to do, but we're experts and here to help at every step. Selling a house can be overwhelming and frustrating, but we have lots of expertise to help guide youthroughtheprocesswithease.
1 Determine Live Date
Whenit comesto determiningthelivedatefor your listing,our approachisasdeliberateasyour homeisunique Wemeticulouslyanalyzemarket trends,consider optimal timing,and collaborate closelywithyouto set theperfect livedate Thisensuresyour propertyreceivestheattentionit deserves
2 Online Syndcation
To enhancethevisibilityof your property,weleverageadvancedonlinesyndicationtechniques Thismeansyour listingisstrategicallypositioned acrossadiverserangeof onlineplatforms, ensuringit reachesabroad audience Our commitment to stayingahead of digital marketingtrends ensuresthat your homeisnot just listed but showcasedeffectively
3 Marketing Your Home
Craftingacompellingmarketingstrategyispivotal inshowcasingtheuniquefeaturesand benefits of your home Our dedicated teamemploysathoughtful blend of traditional and innovative marketingmethodsto ensureyour propertystandsout inthemarket Fromprofessional photographythat capturestheessenceof your hometo targeted onlinecampaigns,weleaveno stoneunturned Thisapproachguaranteesmaximumvisibilityand attractspotential buyerswho resonatewiththedistinct charmof your property
Let's show off your home.
Proper photography is extremely important.
Apicture is worth a thousand words - that's not just hot air. We want to make sure your home is presentedasperfectlyaspossible.Our teamof photographershelp makethat areality.
Our photography team
We work with superior Front Range-based real estate photographers to ensure high quality photographsarealwaysused for your listing
Making your home shine
Anincrediblevisual presentationof ahomecanmakeall thedifferenceinasuccessful listing.So we'veinvested heavilyinbuildinganexceptional teamof preferredvendors fromacrossColorado whosework will makeyour homestandacut abovetherest
PHOTOGRAPHY
Onceyour propertyisprepared,our seasoned teamof real estatephotographerswill captureabreadthof photosto represent your listingacrossavarietyof media
VIDEO
Usingour vast experienceinvideo creationand storytelling,our contractedvideo teamscancraft ahigh-impact video that givestheviewer adeeper connectionto your property.
DRONE& AERIAL
Fewthingscantell thestoryof apropertyquitelikeastunningdroneshot,so our hand-selectedphotographerstaketo theair to capturethewholepicture.
VIRTUAL TOURS
For certainluxurylistings,weoffer aninnovativeand interactive3Dtour option Visitorscanviewyour propertyasif theyweresteppingthroughthefront door
Our marketing materials.
Proper marketing makes all the difference. We tailor a marketing package specifically to your home. We're not big on formulaic or boring; expect somethingdifferent and fresh.
Print Advertising
The right eyes at t he right t ime
Wehavebeenworkinginour local marketsfor decades,and assuchhaveanincomparablesuiteof high-impact,high-longevity,local &national advertisingopportunitiesat thereadyfor your property. Thisincludesappearancesinbothyour local areaand strategic cross-market placements.
PLACEMENT OPPORTUNITIES INCLUDE
>Weeklynewspapersinour mountainmarkets
>Exclusiveseasonal magazinesacrossColorado
>Select national publicationplacements
Website Tools
Slifer Smith&Framptoninvestsinour onlinepresencewithadedicated teamof digital marketingexperts,acomprehensivelead generation budget,and eBusinessprofessionals that nurtureeverylead
40% INCREASEIN NEWUSERS
FromQ4 2022to Q12023
3.0 MILLION+
Total pageviewsacrossour regional websites
16%INCREASEIN ENGAGEMENT
Month- over- Month
370+QUALIFIED NEWLEADSPER MONTH
OnAverage
PropertyAlerts&SavedSearches
Market Insight Reports
3D+Virtual Tours
PropertyVideos
CommunityInfo
Individual PropertyWebsites
Seller Reports
Email Marketing
Online Listing Exposure
Email Marketing
Always in contact t he right way
Our industry-leadingcustomer relationship systemstiedirectlyinto effective,lead-capturing emailstailoredto eachproperty'sneeds.Asuiteof customizedcampaignsisreadyto go to foster interest fromboththevitallyimportant broker communityinyour area,and frombuyers around theworld
But weknowmarketing emailsonlygo so far,that'swhyour systemsalso allowpersonalized emailsto go out to primeleads,and evenfacilitatetext and phonefollowup.All ensuringthat interest inyour homeisgrowntheright way.
Digital Advertising
Expert ly get t ing your home in front of new buyers
Withanin-houseteamof dedicated digital advertisingexperts,wehaveled thewayinour industry.Alwayskeeping apaceof industrytrendswhileoptimizingad value,we'vebuilt asuite of placementsinbothdisplayand social mediaspacesthat put your propertyinfront of new buyersandprovideapowerful followupfor thosewho haveshowninterest inyour home
SOCIAL CAROUSELS, ADS, POSTS
Media and Press
Selling your home.
Selecting Slifer Smith & Frampton to sell your home.
1 Dedicated brokers
Our brokershave been doing this for along time We know how to talk about your home and make it as appealing as possible to prospective buyers We have an intimate knowledge of the neighborhoods that make up the Front Range, so wecanspeak strategicallyand thoughtfullyabout theadvantagesof buyinginanyarea Therearefewthingswelove morethanreal estate
2. Getting your home ready to sell
Your home is a canvas. Let's showcase its beauty! Our brokers will assess your home and provide guidance to help prepare it for sale From decluttering and making minor repairs, to staging your home, we will guide you every step of thewayindeterminingthevalueof your home
3 Marketing your home
Your home is going to get a lot of face time through our marketing program, including our website, in social media, direct mailers, and advertising in high exposure magazines Our marketing team designs eye-catching collateral which includesfull-color residencebrochures,direct mailers,andemail campaigns
Nothing attracts buyers like a smart, personal, and approachable sales center, and we've got just that Its design and location attracts steady traffic all year round We hold regular open houses to encourage prospective buyers to visit your home
We have extensive relationships with brokers in the Greater Denver metro area and surrounding communities When appropriate,wecan network with our Slifer Smith &Frampton teamsin theVail Valley,Summit County,and theRoaring Fork Valleyand leverageour partnershipwithour affiliatesto reachagentsandbuyersaround theworld
4 Homeowner communication - Help me help you
How do you like to communicate?By email, phone, text?What information is important to you?How often should we check in?
Sellingyour houseisacomplex process Wewill guideyouandlisten to youeverystep of theway
Pricing is not an exact science We help you determine your home's list price based on the sale of comparable properties
