LUXURY PORTFOLIO INTERNATIONAL
®
luxuryportfolio.com
NEW YORK, NEW YORK, USA | $26,900,000
WELL CONNECTED
TM
LUXURY PORTFOLIO INTERNATIONAL ® | 2
LUXURY PORTFOLIO:
A NETWORK OF FINE PROPERTY EXPERTS
IN 1997, 50 of the largest brokerage firms in the United States
left a major industry network in order to launch what later became Leading Real Estate Companies of the World® with the goal of controlling their own destiny and creating a network comprised of only the best locally- and regionally-branded firms focused on raising the bar in real estate.
IN 2005, Luxury Portfolio International was created as the ®
luxury division of Leading Real Estate Companies of the World. Unlike most real estate brands or affiliations, companies that apply for membership in Leading Real Estate Companies of the World must meet a standard of quality and performance to be accepted and remain in the network; even fewer firms qualify for entry into Luxury Portfolio International. These brands are truly a mark of excellence.
LUXURY PORTFOLIO INTERNATIONAL ® | 3
LUXURY PORTFOLIO:
A NETWORK OF FINE PROPERTY EXPERTS
WE DELIVER ACCESS, INSIGHTS AND SOPHISTICATED GUIDANCE
to discerning clients around the world. As the luxury division of LeadingRE, we have a direct relationship with the very best independent property brokerages and the most well connected and successful top agents in cities around the globe.
OVER $353 BILLION
in U.S. home sales are handled by the members of our network each year.
ONLY 20%
of applicants qualify for membership
LUXURY PORTFOLIO INTERNATIONAL ® | 4
U.S. Home Sales — Volume Shown in Billions of Dollars Leading Real Estate Companies of the World®
$353
Keller Williams
$312
Coldwell Banker
$233
Sotheby’s International Realty
$124
Berkshire Hathaway Home Services
$120
RE/MAX
$97
Century 21
$32
HomeSmart International
$30
Corcoran
$24
United Real Estate
$21
Realty One Group
$18
ERA
$12
Better Homes & Gardens
$12
This bar chart is sourced from REAL Trends 500 for 2022, realtrends.com.
$0
$50
$100
$150
$200
$250
$300
$350
$400
LUXURY PORTFOLIO INTERNATIONAL ® | 5
WHISTLER, B.C., CANADA | CAD $19,500,000
OUR APPROACH
LUXURY PORTFOLIO INTERNATIONAL ® | 6
Our Approach is Rooted in Three Fundamental Elements Together, these pillars deliver superior and measurable results for our clients. We are more than a label. We are people in 70+ countries trained in the art and science of selling the world’s most unique and desirable properties.
1 Relationships
2 Expertise
3 Quality
LUXURY PORTFOLIO INTERNATIONAL ® | 7
DALLAS, TEXAS, USA | PRICE UPON REQUEST
1 Relationships LUXURY PORTFOLIO INTERNATIONAL ® | 8
1 Relationships
WELL CONNECTED.
™
OUR NETWORK IS CONNECTED TO LUXURY EXPERTS AND BUYERS IN 800+ MAJOR CITIES FROM BANGKOK TO BARCELONA — not just within one brand or company, but among the
finest, most well-known leaders in each market. These relationships generate thousands of client introductions and billions in sales each year.
LUXURY PORTFOLIO INTERNATIONAL ® | 9
1
Global Reach
Relationships
4,900
138,000
550
70+
OFFICES
SALES ASSOCIATES
MEMBER COMPANIES
COUNTRIES
Created with mapchart.net ©
LUXURY PORTFOLIO INTERNATIONAL ® | 10
OIL NUT BAY, BRITISH VIRGIN ISLANDS | $19,500,000
2 Expertise LUXURY PORTFOLIO INTERNATIONAL ® | 11
2 Expertise
Luxury is Our Business A property such as yours requires a tailored and strategic approach to pricing, marketing and negotiation. Luxury Portfolio International members represent a level of expertise which gives you the confidence of working with the very best. We work with our members by researching and tracking the latest luxury trends to help understand how best to position a property and effectively reach today’s affluent consumer. A sound marketing plan requires knowing your buyer, and we know them better than anybody.
KILAUEA, HAWAII, USA | $9,000,000
SOLRE 2022
STATE OF LUXURY REAL ESTATE HOMEOWNERS TO THE RESCUE: LUXURY SELLERS RACE TO MEET DEMAND
LUXURY PORTFOLIO INTERNATIONAL ® | 12
2
LUXURYPORTFOLIO.COM VISITORS:*
Expertise
Reaching High-Net-Worth Buyers Every year, millions of affluent consumers visit our website, luxuryportfolio.com, to browse in a setting dedicated solely to significant properties and a discerning lifestyle. These are high-net-worth buyers, not dreamers. Globally, they have liquid assets of $10.3 million and 69% own a second home. In the U.S. alone, luxuryportfolio.com curates more properties priced over $1 million than any other luxury property network. Globally, we market approximately 50,000 properties annually. Our proprietary LuxeAnalytics application gives you a real-time view into where your property is reaching potential buyers.
$10.3 M Liquid Assets
69%
Own a Second Home
YOUR PROPERTY WILL BE TRANSLATED INTO:
6 Languages
160+ Currencies
* According to YouGov Affluent Perspective; Global respondents in the market for a primary personal residence over $1 million in the next three years.
LUXURY PORTFOLIO INTERNATIONAL ® | 13
2 Expertise
Total U.S. Properties — Over $1 Million luxuryportfolio.com
13,578
sothebysrealty.com
9,744
compass.com
7,565
coldwellbankerluxury.com
5,350
christiesrealestate.com
2,699
engelvoelkers.com
1,584
kwluxuryhomes.com
647
theagencyre.com
627 0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Source: Scott Business Consulting June 2023. Chart compares brands with luxury positioning and a dedicated website with the ability to determine the difference between company exclusive properties and IDX listings.
LUXURY PORTFOLIO INTERNATIONAL ® | 14
2 Expertise
86% OF THE LISTINGS ON
LUXURYPORTFOLIO.COM
Truly Global Luxury luxuryportfolio.com
85.90%
christiesrealestate.com
80.59%
theagencyre.com
60.52%
sothebysrealty.com
54.96%
coldwellbankerluxury.com
53.11%
compass.com
47.93%
elliman.com
47.75%
engelvoelkers.com
27.93%
kwluxuryhomes.com
22.90%
ARE PRICED AT $1 MILLION AND/OR ABOVE
Source: Scott Business Consulting June 2023. Chart compares brands with luxury positioning and a dedicated website with the ability to determine the difference between company exclusive properties and IDX listings.
0%
20%
40%
60%
80%
100%
LUXURY PORTFOLIO INTERNATIONAL ® | 15
BAYVIEW, AUSTRALIA | PRICE UPON REQUEST
3 Quality LUXURY PORTFOLIO INTERNATIONAL ® | 16
3 Quality
HIGH-PROFILE MEDIA PROMOTION
YOU EXPECT EXCELLENCE IN ALL THINGS.
The sale of your property should be no different. We partner with exclusive luxury media outlets to ensure your property is reaching high-net-worth buyers globally.
LUXURY PORTFOLIO INTERNATIONAL ® | 17
3 Quality
SYNDICATIONS When your home is featured on luxuryportfolio.com, it will also appear on leading luxury real estate websites such as MansionGlobal.com, WSJ.com, JamesEdition.com, Juwai.com, the leading overseas real estate media property in mainland China, and more to provide additional exposure for your property.
wsj.com
mansionglobal.com
barrons.com and Penta online
countrylife.co.uk
marketwatch.com
jamesedition.com
ft.com
juwai.com
leadingre.com
LUXURY PORTFOLIO INTERNATIONAL ® | 18
3 Quality
PR COVERAGE
Providing Listing Coverage and Thought Leadership in prestigious global outlets receiving over 2.4 billion impressions*
Through our strategic public relations and communications programs, your property can receive coverage in notable media outlets like Architectural Digest, The Week, The New York Times, and more.
Plus, 42 million impressions through our relationship with HGTV’s Ultimate House Hunt!
IN JUST 5 MONTHS (5 months, January–May 2023)
These numbers are chiefly garnered through Critical Mention, a cloud-based media monitoring platform that tracks earned media coverage in real-time, helps analyze campaigns, and offers solutions to find and share TV and radio content, associated metadata and historical archives. Critical Mention’s key features include broadcast monitoring, online news tracking and social media monitoring.
LUXURY PORTFOLIO INTERNATIONAL ® | 19
3 Quality
ADVERTISING VINTAGE POSTERS • JAZZ • CAIRO • 1950s CARS • SPA TOWNS OF EUROPE
WANDER LIST
Cinque Terre Australia Yucatán New Zealand
France’s Grasse: Cradle of modern perfumery Ode to color China’s greatest cuisines 7 wonders of the natural world PLUS: Art deco’s audacity • US resort towns for second homes R E A L E S TAT E
DESIGN
TR AVEL
LIFESTYLE
VOLUME 13 | ISSUE NO. 1
Our advertising relationships with media outlets like The Wall Street Journal, Financial Times, and our own Luxury Portfolio magazine, which is distributed in 70 countries and mailed directly to an extremely exclusive list of our agents’ hand-selected top clients, provide a powerful and unmatched mix of promotion for your property. We also enable our agents to utilize sophisticated digital advertising tools, including email marketing opportunities that target other agents around the world to share significant listings, and banner ad technology that strategically reaches luxury homebuyers browsing online and retargets potential buyers who view your property.
LUXURY PORTFOLIO INTERNATIONAL ® | 20
SILLY CREEK, TURKS AND CAICOS ISLANDS | $3,100,000
CONNECT WITH US @LUXURYPORTFOLIO
luxuryportfolio.com