Let’s sell your home.
Hello! Slifer Smith & Frampton is a pretty unique brokerage firm. We combine the feel and experience of a boutique local company with the tools and reach of a much larger international firm, thanks to partnerships with groups like Forbes Global Properties and Luxury Portfolio International. By staying focused at the local level, we can be a better team. It allows us to be creative and entrepreneurial. And, it allows us to focus on the real estate we know best. These strengths in turn make it possible for us to do the most important thing: serve you well. We are a sister company to East West Partners, one of Colorado’s premier development firms, particularly here in the city. We are a part of the Front Range community. We have been fortunate enough to play a part in the transformation of our city. We live here, and we love our city. We’ve been buying and selling here in Denver for over 20 years and have a 60-year history throughout Colorado—and we bring that depth of experience to each and every transaction. It is our commitment to make ourselves the foremost authority on your home, its number one fan. We are committed to creating a smooth selling experience for you. Thank you for the opportunity to sell your home!
Selling your home Selecting Slifer Smith & Frampton to sell your home. Dedicated brokers Our brokers have been doing this for a long time. We know how to talk about your home and make it as appealing as possible to prospective buyers. We have an intimate knowledge of the neighborhoods that make up the Front Range, so we can speak strategically and thoughtfully about the advantages of buying in any area. There are few things we love more than real estate. Getting your home ready to sell Your home is a canvas. Let’s showcase its beauty! Our brokers will assess your home and provide guidance to help prepare it for sale. From decluttering and making minor repairs, to staging your home, we will guide you every step of the way in determining the value of your home. Marketing your home Your home is going to get a lot of face time through our marketing program, including our website, in social media, direct mailers, and advertising in high exposure magazines. Our marketing team designs eye-catching collateral which includes full-color residence brochures, direct mailers, and email campaigns. Nothing attracts buyers like a smart, personal, and approachable sales center, and we’ve got just that. Its design and location attracts steady traffic all year round. We hold regular open houses to encourage prospective buyers to visit your home. We have extensive relationships with brokers in the Greater Denver metro area and surrounding communities. When appropriate, we can network with our Slifer Smith & Frampton teams in the Vail Valley, Summit County, and the Roaring Fork Valley and leverage our partnership with our affiliates to reach agents and buyers around the world. Homeowner communication — Help me help you How do you like to communicate? By email, phone, text? What information is important to you? How often should we check in? Selling your house is a complex process. We will guide you and listen to you every step of the way. Pricing is not an exact science. We help you determine your home’s list price based on the sale of comparable properties.
How the process looks It’s not the easiest thing to do, but we’re experts and here to help at every step. Selling a house can be overwhelming and frustrating, but we have lots of expertise to help guide you through the process with ease.
Our marketing methods Proper marketing makes all the difference. We tailor a marketing package specifically to your home. We’re not big on formulaic or boring; expect something different and fresh.
Printed materials. A wide variety of luxury collateral pieces will be employed by your broker.
Magazine Advertising We have a great partnerships with publications like Modern in Denver, LUXE Interios + Design, 5280 Magazine and The Portfolio in which we advertise with, allowing for opportunities to showcase specific listings. Forbes Global Properties allows sellers of distinguished properties priced over $1M to advertise their homes around the world, benefiting from an audience with more than 100 million engaged website visitors and potential qualified buyers.
Let’s show off your home Proper photography is extremely important. A picture is worth a thousand words — that’s not just hot air. We want to make sure your home is presented as perfectly as possible. Our team of photographers help make that a reality.
Our photography team We work with superior Denver-based real estate photographers to ensure high quality photographs are always used for your listing.
Let’s showcase your home The SSF Property Checklist. Inside your house — — — — — — — — — — — — — — — —
Paint rooms for a fresh look Have the carpeting and drapes cleaned Make sure all lights work and light switches are clean and easy to access Fix any dripping faucets Secure or remove all medications, firearms, cash, jewelry and financial information Close toilet lids and place matching towels in bathrooms Replace old caulking around bathtub and shower Spray lubricant on all squeaking doors, windows, closets and cabinets Make beds daily Remove as many clothes from closets as possible Set the dining room table and organize pantry Vacuum the garage, basement, rafters and all floors Remove appliances from kitchen counters Have the home professionally cleaned Depersonalize, and follow staging advice
Outside your house — — — — — — — — — — — — — — — — —
Have sidewalks clear and clean of snow and ice Replace any broken shutters, gutters and remove any debris Repair and paint any surface that is blistering or peeling Repaint or restain the front door to create a pleasant first impression Polish or replace house numbers Place new door mats at all exits Move cars, boats, trailers, and other vehicles from the driveway Remove patio furniture and grills that are in disrepair Uncover any outdoor items that will be photographed Make sure cushions in chairs are arranged Remove any unattractive potted plants/hanging baskets Store hoses out-of-sight or roll up neatly Trim bushes and trees to maximize view of the house Remove yard signs (e.g. campaign signs and school signs) If patio umbrellas block the view they should be closed Close garage doors
Let’s make a plan It’s always good to have a plan. We’re here to help, and part of our job is to set up a plan of action so we can get your home on the market and sold as soon as possible. Pre-listing — Listing contracts signed — Disclosures signed — HOA form completed (if applicable) 2 weeks prior to listing — Staging / declutter — Handyman / painting / pre-work done — Professional photos — Marketing materials prepared — Brochures — Office window display — Social media advertising pieces — MLS descriptions and detailed information that feeds to other websites including: REColorado.com Zillow.com Trulia Realtor.com SliferFrontRange.com — “Just Listed” postcards — “Just Listed” e-flyers to brokers and neighborhoods as appropriate — Plan open house and/or broker open house event(s)
First day on the market — Once “Active” on our MLS, REColorado.com is immediately updated and the other website(s) will populate normally within 48 hours — Calls to show could come as soon as 15 minutes after listing is active — Depending on property, listing agent’s goal is to accompany all showings After the first day We believe communication is important. How you want to communicate is even more important! We would like to touch base with you regularly. If you would like to talk on the phone, or have an email summary or a text to check in, we want to make it comfortable for you. Minimum communication to expect First week: For the first week, we most likely will communicate daily. Second week, and the weeks after: At least once a week after the first week to share feedback, what we see happening in the neighborhood and in the market, and what the online stats are telling us. End of first month: We will analyze what happened in the neighborhood and see what if any adjustments need to be made with price, staging, etc., based on broker/client feedback. Under contract: We will coordinate the details and items to prepare for closing, based on the original contract. Once we are under contract, it is still important to have your house “show ready.” Remember, we still have to sell your house to the inspector, the appraiser, and the buyers will want to walk through before we close. Reminder: It isn’t closed until it’s closed! Celebrate after closing!
When to stage your home Let’s showcase your home’s beauty. Staging a property is intended to highlight the features of a home and show them to the best advantage. By decluttering, rearranging furniture and creating a cohesive look, potential buyers can focus on the architectural features and spaces of the home with less distractions. For example: A property with a stunning view through beautiful windows should be staged to highlight that feature. However, if the view is blocked by a huge TV, oversized furniture or distracting window coverings, then home buyers may miss or discount the view as an attribute of the home. A seller will want to show off every positive feature to capture the interest of the majority of home buyers and good staging supports that intent. Declutter and remove personal photos and decorative items to keep the buyer’s eye focused on the style, architecture and beauty of your home.
BEFORE STAGING
AFTER STAGING
Let’s set the right price What is “market value,” and how is it determined? Determining the right price is important. Pricing is not an exact science. We help you determine your home’s list price based on the sale of comparable properties. Factors influencing pricing include: — The real estate market — The hard facts (i.e. square footage, view and condition of your home) — Desirable factors (including special amenities and property attributes) — What other properties are listed for Factors that don’t affect your home’s price are: — The profit you want to make — What your friends, neighbors or other sources say it’s worth — What you originally paid We’re going to get you the best possible price, but overpricing can negatively affect your sale. Over-pricing can mean: — You’ll have fewer showings — Fewer offers because it shows the buyers that the seller has unrealistic expectations — Helps sell the competition because it creates demand for homes that seem to be a better value — A negative broker response — Homes that stay on the market develop a negative stigma
Our guarantee If for any reason and at any time you are not satisfied with the service I am giving you, I would greatly appreciate the chance to talk with you to address your concerns. If you are still dissatisfied, I will send you an unconditional release in writing. You will also receive a copy showing that the listing has been “withdrawn” from MLS.
BROKER
DATE
SLIFER SMITH AND FRAMPTON REAL ESTATE sliferfrontrange.com / (303) 443-3377 R I V E R F R O N T PA R K T H E C O L O R A DA N
1610 Little Raven Street, Suite 115 Denver, CO 80202
1750 Wewatta Street, Suite 100 Denver, CO 80202
B O U L D E R
N IWOT
2350 Broadway Boulder, CO 80305
136 2nd Ave Niwot, CO 80503
LOUISVILLE
1002 Griffith Street Louisville, CO 80027