Women of Instagram

Ever wondered what it takes to become a successful instagram influencer? 'Influencers' share content, building communities around topics such as lifestyle, their job or hobby, the clothes they wear or the stories they tell. Over four-fifths of sponsored content on Instagram is posted by females, which means insta-influencer marketing is very much dominated by us ladies! Olivia Crombie talks to four local instagrammers to learn how they made their insta pages so successful...