2021: LOOKING BACK, Moving Forward
Moving forward with HEART This year, we continued the journey of navigating the pandemic together - and our team members rose to the occasion, using our mission and our values as the road map. In 2021, we celebrated diversity and continued to cultivate an environment of unity, inclusivity, and acceptance, by adding unique programming that tapped into the rich history and culture of our residents, team, and our communities. Our commitment to being a great place to live and work did not waiver, as we reviewed benefits, recognized employees, and focused on ways to increase resident satisfaction. As we reflect on this year, Senior Lifestyle wants to acknowledge how your contributions, dedication, and commitment kept us moving forward every day.
PROGRAMMING Senior Lifestyle strives to create a safe and fulfilling work environment. For us, this means not just implementing protocols to preserve the physical health of our team and residents, but it means fostering a diverse and inclusive community - one free of racism and inequality. Through our Better Together initiative, our programming teams added more programs featuring topics of diversity and honoring holidays for all people of various backgrounds, and we encouraged both our teams and residents to celebrate diversity and inclusion. Through this continued initiative, we hope to ensure that our communities are places where people of any background, race, religion, age, sexual orientation, or ability feel welcomed, honored, and celebrated. For each month in 2021, we selected a theme featuring an aspect of diversity and built sample program calendars and monthly planning guides to share with all Senior Lifestyle communities. This method allowed us to draw ideas from our teams in the field and easily distribute content each month. We were amazed to see the community response. Our team members were eager to incorporate the new ideas and concepts in programming, and we are excited to continue the program in 2022.
Experience the Richness of the Journey
IN 2021, WE LEARNED ABOUT AND CELEBRATED: January - World Religion
July - Disability Awareness
October - Active Aging Week
February - Black History
August - Olympics & Paralympics: Nations Coming Together Through Sports
November - Native American Heritage
March - Women’s History April - World Diversity May - Older Americans June - Pride
September - Hispanic American Heritage
December - Winter Holidays Around the World
INITIATIVES YARDI UPGRADE AND INTEGRATED PLATFORM The Senior Lifestyle Business Strategy Team led the way by significantly improving and integrating our systems. Together, we completed the Yardi full-suite integration after moving all electronic health records on the Yardi platform. The Yardi environment was upgraded, providing new features and reporting in Yardi EHR, CRM, and Voyager platforms. The full Yardi platform now includes accounting, billing, CRM, call tracking, EHR, eMAR, and training services!
U.S. NEWS SURVEY PROGRAM U.S. News & World Report, a multifaceted digital media company dedicated to helping citizens and consumers make important decisions in their lives, decided to represent the Senior Housing industry. In addition to providing data to consumers on their current platforms: Education, Hospitals, Cars, and more, U.S. News will feature senior housing community profiles in 2022! All Senior Lifestyle communities achieved a 55% participation rate to help us stand out from our competition! Your efforts were extraordinary, and we look forward to the marketing benefits yet to come.
CERT: COMMUNITY EXCELLENCE REVIEW TOOL Committed to the success of our community teams, The Senior Lifestyle Training and Operations Teams launched the Community Excellence Review Tool. By providing a clear guide and systematic process for survey readiness, this proactive tool creates a culture of excellence. CERT is designed with a departmental monthly focus on state survey expectations and the standards of excellence that set Senior Lifestyle apart. Onward and upward!
MOVING UP AND MOVING RESIDENTS IN! Despite the uncertainty of the ongoing COVID-19 pandemic we will continue to strive for our ultimate goal of serving and moving in more residents. Throughout this year, our sales and marketing teams adjusted our lead strategy to create a path towards lead source effectiveness by creating a better lead mix to support our occupancy goals. Our sales team spent the past four quarters laying down the foundation that will propel us through a successful 2022. Our strategies are paying off! • Sales are up 18% from 2019 • Sales are up 69% from 2020
NEW DEVELOPMENTS AND COMMUNITIES
NEW COMMUNITIES Acclaim at Belmont Bay
Lake Morton Plaza
Acclaim at East Beach
Oak Pointe
Aspire West End
Pelican Bay
Balmoral Assisted Living Bayside Terrace
Renaissance Retirement Center
Bradenton Oaks
Spring Oaks
Courtyard Fountains
Spring Haven
Forest Oaks of Spring Hill
The Grande
NEW DEVELOPMENTS The Sheridan at Oak Brook The Sheridan at River Forest “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” Acclaim at East Beach
– Marcel Proust
Forest Oaks of Spring Hill
The Grande
Acclaim at East Beach
Acclaim at Belmont Bay
Spring Haven
DESIGN
DESIGN, RENOVATION & CONSTRUCTION This year was filled with new projects, allowing Senior Lifestyle to reach new heights. We completed several renovations, including the full replacement of all furniture in all spaces - our first in the world of COVID. We also have a number of projects currently in various phases from documentation to construction, and we are DESIGN DEVELOPMENT | LOBBY RENDERING looking forward to our continued progress in 2022. Take a look at some of the fantastic renovations of 2021! May 2 021 | Regal Estates of League City
Wellspring
Hyde Park
Meadowbrook
Evergreen
Kirby Gate
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Meadowbrook
Liberty Heights
Wellington
Kirby Gate
Evergreen
STAYING THE COURSE WITH RESIDENT SATISFACTION While we continued to face obstacles and operational challenges due to COVID-19 in 2021, our teams continued to serve and satisfy residents and their families with HEART! This dedication of service is reflected in our Senior Living Alliance Satisfaction Survey ratings, which remained consistently at or above a 4.05 (on a 5-point scale) every month. To date in 2021, our average monthly score is 4.10 – even surpassing the pre-COVID score of 4.07 from 2018. We could not do it without the commitment, care, and extraordinary talents of every member of our team.
“A journey is best measured in friends, not in miles.” - Tim Cahill
Charting a New Path with Human Resources While the COVID-19 pandemic continues to be a major issue for all of us, the greatest non-COVID-related challenge for 2021 has been the current staffing shortage. Senior Lifestyle has responded by streamlining processes where appropriate, increasing our reach with social media advertising, hiring regional recruiters to help communities directly, and providing more national partner assistance than we have ever had. Every day, we are looking at new ways to improve the hiring experience for our communities and candidates.
Improved community team member benefits As part of our effort to not only offer benefits that meet employees’ needs, but also demonstrate our compassion and understanding, Senior Lifestyle has made a few changes to our team member benefits. Now, the initial wait time to use accrued vacation time has changed from six months to 90 days, and time off for bereavement has increased from three days to seven days for some relationships. Our employees are very important to us, and we want them to feel our respect and commitment to them.
CLOSING
Proudly serving residents, families and teams with HEART across the United States!
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HEART will Continue to Pave the Way Senior Lifestyle continues to serve as one of the nation’s top senior housing health care providers. Our commitment to serving seniors at various care and income levels across the United States is as strong today as when we opened our first community 36 years ago. We have faced unprecedented challenges due to the COVID-19 pandemic and labor shortages, and we are very proud of our team’s dedication and ability to course correct. HEART will continue to serve as our guide. Our journey is far from over, and we look forward to growth and to the year ahead!
2022, here we come!