November 2018 //
Inspiring Senior Lifestyle Marketing & Sales Teams to New Heights
HOW HIGH
SHOULD YOU FLY?
Move-in expectations
In Range What’s up for 2019?
ATTABOYS
October Sales Results Are In
A MESSAGE FROM THE CREW Thanks for flying with us As the holiday season begins, our thoughts turn to gratitude …
for everything you do to make the lives of seniors better and brighter.
for your unmatched performance.
for making our mission and values a reality every day.
We know it takes a lot of hard work and dedication, but things don’t slow down around here. EVER. We’re anxiously awaiting your Q1 orders and plans. Be sure to stay tuned for exciting new updates for 2019. Your Sales & Marketing Leadership
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AMAZING TEAMS. AMAZING RESULTS.
National Director of Sales, Janine Witte
I’m happy to send a big congrats along with recognition for exceptional October 2018 sales performances. These tireless teams well surpassed their three-month average with a crushing October!
Let’s not forget to give a shout-out from
Community Average
prepping their community for a stellar-
Harbour Village WOW!
8.0
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3.3
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Carriage Court of Memphis
5.3
Claremont
3.0
Liberty Heights
The Hampton at Meadows Place Heron House
Corpus Christi
Morningside House of Laurel Falls River Village
3.3 3.0 2.3 2.0 2.7
Pointe at Kirby Gate Back to 100% 2.3 Mission Creek
2.3
Timberwood
1.7
Heritage at Brookstone
Brookstone Estates Mattoon North Prairie Green at Dixie Crossing Lakeshore Manor
Senior Suites Jefferson Park
Actual sales for October
1.7 1.7 .7 .4 .7
9 7 6 6 6
Krystyna Bontrager to the incredible Thunderbird team. They made magic happen by arriving at 5 a.m. and looking photo shoot. All these outcomes reflect a much more important picture: This many MORE seniors are living a better life. They can access independence again. AND
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they can enjoy services they would not
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you do every day is very special.
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otherwise have. Always remember: What
I want to extend my deepest appreciation to you and hope this season of gratitude brings you happiness and joy.
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BrandWorks
You’re in control. This online tool will help you personalize print products on the SLC Marketing Storefront in a jiffy.
Branded Materials
Our 2019 initiative is to deliver personalized brochures, pocket folders and collateral that reflect your community spirit.
Enhanced Digital Strategies
With eye-catching online ads to landing pages optimized to convert, we’re getting more efficient every day.
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Endeavor
Here is a sneak peek at what’s coming soon. Endeavor is our new outreach program. This giant resource book is jam-packed with great tools to put you on the road to success.
ARRIVALS WHAT’S ON THE RUNWAY FOR 2019? LOTS OF THINGS. BIG THINGS. Marketing Campaigns Catalog
If you haven’t looked lately, you’ll find new ads to market your community, garner referrals and create events about every topic under the sun.
Explore
It’s a brand-new set of marketing materials that will not only help you get more respite stays, it will help you turn those respites into residents.
Online Review Tools Get your name out there by asking residents,
their family members and your employees to post reviews on Facebook, Google, Glassdoor and more.
Monthly Workshops
Join us Thursdays at 11 a.m. CST. These presentations by marketing and leadership are packed with information and allow time for questions and discussions.
December 6
Invoca Training
December 13
Facebook Tools: 2019 Marketing Goals for Success
December 20
2019 Marketing Initiatives & Updates
December 27
NO WORKSHOP
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A LT I T U D E C H E C K
IS T HE MAG I C N UMB ER F O U R ? Words of wisdom from National Director of Sales Janine Witte
If you ever heard four is the expectation for move-ins per month, toss it out the window. Before my time at Senior Lifestyle, that was the standard. For some
communities, it didn’t unleash their real opportunities (see the amazing results
posted by Harbour Village). Yet four is an unreachable and unrealistic for some of our very small, remotely located residences.
So what do you aim for? Work your Executive Director and Regional Director of Operations to identify the best goal for your community. Then go for it.
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In a holiday rush? GRAPE’S YOUR GO-TO. Need thank-you or holiday gifts? Appreciation tokens? Big or small, high-end to just a little something, Grapevine Designs can source memorable products that will keep your community top of mind.
Call or email your account manager any time.
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From a new name to a fresh design, we’ve given our respite program an overhaul. You’ll find not only marketing materials but branded collateral to enhance your respite stay’s experience. Get the materials you need to boost your conversation rates.
We’ve designed:
CARDS
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- Explore marketing brochures - Insider tips
- Assisted living ads targeting respites, their families and your referral network - Independent living ads, including an option for snowbirds
- Branded templates to orient the senior to your community • • • •
Local information brochures Meet Our Team with space for photos and contact information Two-day agenda Hangtags so your staff will know a respite is present
- Welcome and thank-you cards for handwritten notes - A full suite of promotional items
POCKET FOLDER
EXPLORE BOOKLET
INDEPENDENT LIVING AD CAMPAIGN
The Explore program is based on tips provided by Lake Barrington Woods, a community that has been garnering a 90% conversion rate from short-term respite stays.
POSTER
See the marketing catalog for ads - more will be added soon. Starting January 2019, promotional gifts, flyers, templates and brochures will be available for order. Reach out to our customer support team here for orders and more information.
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303 E Upper Wacker Drive, Suite 2400 Chicago, IL 60601 www.SeniorLifestyle.com