S L R PHOTOGRAPHY GUI DE
AP RI L
201 9I SSUE
Di g i t a l Ph o t o g r a p h yTi p s S o c i a l Me d i aF o rPh o t o g r a p h e r s
201 9
APRI LE DI TI ON
E DI TOR-TANYAPUNTTI h t t p s : / / www. s l r p h o t o g r a p h y g u i d e . c o m
Cov erPhot o& St udentI ma gebyGi ngerHa r t er , US f / 11, 1/ 60s ec , I SO250
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Highlights 10 PHOTOGRAPHY TIPS
8 - 17
CREATING VALUE IN SOCIAL MEDIA
10 - 21
STUDENT PROFILE
22 - 31
MONTHLY CHALLENGE
32 - 35
HOW TO GAIN MORE FOLLOWERS
36 - 41
St udenti ma gebyDebbi eGa r l i ngt on, US I SO1600, f / 6. 3, 1/ 100s ec , 300mm f oc a ll engt h
St udenti ma gebySt a rBoy l eMc da de I SO100, f / 5. 6, 1/ 160s ec , 40mm
St udenti ma gebyGa y l i nLy ons f / 6. 3, 1/ 1000s ec , I SO800, 100mm, ha ndhel d Whi t eBa l a nc e: 10000K-i nc a mer a
he l pi ngy o ut obe c o meabe t t e rpho t o gr a phe r
I fy ou’ r eabegi nner , i t ’ si mpor t a ntt ounder s t a ndy ourc a mer a ’ sf oc us i ngopt i ons . -Us eOneShot/AFSForSt i l lSubj ec t s -OrAISer v o/AFCForMov i ngSubj ec t s
Whens hoot i ngma c r oi nna t ur a ll i ghty ouma yneedt opus hy ourI SOt o 8000t ok eepy ours hut t ers peedf a s tenoughf ori ma gesl i k et hi s . Sev er a ly ea r sa goext r emeI SOs et t i ngswer eunhea r dof . Wer ec ommendexper i ment i ngwi t hy ourI SOs et t i ngst ok nowhowhi gh y oua r ey ouwi l l i ngt opus hi t .
Set i nga30s ec onds hut t ers peedwi t hal owa per t ur ef / numbera ndhi ghI SO 1600-3600( exper i ment )wi l la l l owy out oc a pt ur et hemi l k ywa ya l ongwi t ha f or egr oundl i k et hi si ma ges howna bov e. Keepy ourl ensni c ea ndwi deon ma nua lf oc uss ett oi nfini t y . Runi nt ot hes c enea ndpa i ntas ha pewi t hafla s h l i ghtt henr unouta ga i nbef or et he30s ec ondsi sup. I t ’ sbes tt owea rbl a c k whena t t empt i ngt hi s . Asa l wa y s , ha v ef un!
Ca mer as et t i ngsf orpa nni ngs hot s : 1. SetTVorSmode 2. Sett heShut t erSpeedt oa r ound1/ 30 3. Keept hel owes tI SOpos s i bl edependi ngonl i ght i ng 4. Foc us i ngModeAISer v o/AFC 5. Mov et hec a mer awi t ht hes ubj ec ta nds hootbur s tmode
Whenphot ogr a phi ngpeopl ewa l k i ngorr unni ng, us ec ont i nuouss hoot i ng t oi nc r ea s ey ourc ha nc esofc a pt ur i ngas epa r a t i onbet weent hel egs . I t a l wa y sma k esf orabet t erphot ot ha nt hos ewher et hel egsa r et oget her .
A15s ec onds hut t ers peedi sagr ea ts t a r t i ngpoi ntt os l owdownwa t er mot i on. Dependi ngont hel i ghty ouma yneedt ous eaNDďŹ l t er , ahi gh a per t ur ef / numbera ndl owI SOs et t i ngs oy oudon’ tbl owoutt he hi ghl i ght swi t hal ongerexpos ur e.
Al wa y sbeont hel ook outf ort ha tper f ec tt r ee. As i ngl es t a nd a l onet r eei sagr ea ts t a r t i ngpoi ntf ora ni nt er es t i ng c ompos i t i on.
Wheny oua r ef a c edwi t has c enet ha tc ont a i nsbot hl i ghta ndda r ka r ea s , t r y ev a l ua t i v emet er i ngwi t h2expos ur ec ompens a t i on. Thi st ec hni quewi l lhel pk eept hes ha dowsda r k . Ot her wi s ey ourc a mer aha sa t enda nc yt ot r yt obr i ght ent hei ma gea sawhol e, whi c hi nt ur nc a nbl owoutt he hi ghl i ght s .
Bef or et a k i ngas hot , a l wa y sa s ky our s el f , wha ti st hepur pos ef ort hi si ma ge? Wher edoIwa ntt hema i nf oc ust obe?I t ’ sourj oba sphot ogr a pher st os i mpl i f y t hes hota nddr a wt hev i ewer sey et oama i ns ubj ec t .
Rememberphot ogr a phyi sa l la boutha v i ngf una ndt r y i ngdi f f er entt hi ngs . Mi x i tupa nda l wa y sbeont hel ook outf ordi f f er entper s pec t i v esofa nor di na r y s ubj ec t .
St udenti ma gebyAma ndaDeGeor ge, AU I SO500, f/ 7. 1, 1/ 200s ec
St udenti ma gebyCa t eGodber 1/ 200, f / 10, I SO200 Ha ndhel d3s t a c k , wi t haCa nonMPE65mm ma c r ol ens
Cr eat i ngVal ueI n Soci alMedi a wr i t t enbyEr i cKi m Iwa ntt ot a l ka boutt hei mpor t a nc eofc r ea t i ng“ v a l ue”a saphot ogr a pheron s oc i a lmedi a . Iha v eaf ewheur i s t i c s( r ul esoft humb)wheni tc omest os oc i a l medi a : -Don’ tI ns t a gr a m phot osofy ourf oodorc offee -Don’ ts ha r et hi ngst ha ty ouy our s el fwoul dn’ tr es ha r e -Wheni ndoubt , don’ ts ha r ei t -Don’ ts ha r emor et ha n1i ma geada yons oc i a lmedi a -Don’ ts pa m peopl e -Don’ tus et ooma nyha s ht a gs Thes ea r ej us taf ewt ha tc omet ot het opofmymi nd–es s ent i a l l yy ouwa ntt o a v oi ddoi ngt hi ngst ha tdon’ ta dd“ v a l ue”t oy ourv i ewer . Sowha texa c t l yi s“ v a l ue” ? Va l uei ss omet hi ngt ha tha swor t ht oa not herper s on. Somet hi ngofv a l uec a n bei ns pi r a t i ona l , mov i ng, i nt er es t i ng, f unny , s a d, a ndc a nper ha psc ha nget he per s on’ sl i f e. Theenemyofv a l uei s“ noi s e”( ors pa m) . I ns oc i a lmedi aoneoft hebi gges t pr obl emsi st ha tpeopl es ha r ewa yt oomuc h. Theys ha r ebor i ngs hi t . Hones t l y , nobodyc a r esi fy ouha damuffina ndac a ppuc c i nof orbr ea k f a s t . Peopl ea r e i nt er es t edt houghi fy ous ha r ear el ev a ntphot ogr a phys t or y , i fy ous ha r ea s t r ongi ma get ha ti ns pi r es , ori fy oua s kques t i onst ha tenga gepeopl eorc r ea t e deba t es .
Sobef or ey ous ha r ea ny t hi ngons oc i a lmedi a , whet heri tbeFa c ebook , Twi t t er , orI ns t a gr a mt hi nkt oy our s el ft hef ol l owi ngques t i ons : -Wi l lt hi si ns pi r emyv i ewer ? -I fs omeones ha r edt hi swi t hme, woul dIfindi ti nt er es t i ng? -I st hi si nf or ma t i onv a l ua bl et omyv i ewer , ori si tj us tt opumpupmyownego? -Wi l lpeopl efindt hi si nt er es t i ng? -Dot heyr ea l l yneedt os eet hi sork nowt hi s ? -I st hi ss pa mmy ? It hi nkoneoft hebi gges tt hi ngswes houl da v oi di ns oc i a lmedi aa s phot ogr a pher sa r et hi ngst ha tboos tourego. Whyi st ha t ?Ha v ey ouev erbeent oapa r t ya ndmets omeonewhoha dahuge ego?Someonewhoc oul dn’ ts t opt a l k i nga boutt hems el v es , a nddi dn’ tgi v ea da mna bouta ny bodyel s e?Nobodyl i k est ha tguy , don’ tbet ha tguy . Tha tguyons oc i a lmedi ai st heonewhoi sonl yi nt er es t edi nbr oa dc a s t i nga nd noti nt er es t edi nenga gi ngwi t hot herpeopl e. Theymi ghts ha r et hi ngsa bout t hems el v est ha ta r ena r c i s s i s t i cort hi ngst ha tma k et hem br a ga bout t hems el v es . Butr a t her , beagener ousper s onons oc i a lmedi a . Tr yt oc r ea t ea nda ddv a l uet o y ourf ol l ower sa ndt ot heI nt er neta tl a r ge. Ev er y onea l wa y sl ov esgener ous peopl ea st heya r egenui ne, wa ntt ohel p, a ndl ov es ha r i ngt hi ngst ha ta r eof v a l uet oot her s . Sor a t hert ha nt hi nk i ngt heques t i on: “ Howc a nIga i nmor ef ol l ower sons oc i a l medi a ”–a s ky our s el f , “ Howc a nIc r ea t emor ev a l uea ndhel poutmor epeopl e outt her e? ”Themor ev a l uey ouc r ea t e, t hemor ef ol l ower sy ouwi l lna t ur a l l y ga i n. c o nt i nue dpa ge36
JoanneKl ausner ( s t ude ntpr o fil e ) ht t ps : / / www. f a c e bo o k . c o m/ j o a nne k l a us ne r s pho t o s / I t ’ sa l wa y sapl ea s ur et os eeJ oa nne’ si ma gespopupi nourPhot ogr a phyCour s e Fa c ebookGr oup. Li k ema nyphot ogr a pher s , J oa nnefindsas ens eofc a l mnes swhen outa nda boutphot ogr a phi ngna t ur e. Thea r tofphot ogr a phi ngwha ts hel ov ess hows t hr oughi nherphot ogr a phs , es pec i a l l yherflor a li ma ges . Al wa y swi l l i ngt ot r ynew t ec hni quesa ndnumer ousc a mer as et t i ngs , J oa nnei sa ni ns pi r a t i ont oot her sj us t s t a r t i ngoutont hei rj our ney . I nJ oa nne’ sownwor ds“ Donotgi v eup. Ar ti sv er y s ubj ec t i v ea ndnotev er y onewi l lunder s t a ndy ourv i s i on. Sodoi tf ory our s el f . Asl ong a si tma k esy ouha ppy , c ont i nuedoi ngi t ” .
Howdi dy oufir s tbec omei nt er es t edi nphot ogr a phy ? Phot ogr a phywa ss omet hi ngt ha twa si nt r oduc edt omea tav er yy ounga ge.I gr ewupwa t c hi ngbot hmyf a t hera ndbr ot her sdev el opt hei rownbl a c ka nd whi t ephot ogr a phst heyt ook , a ndl a t eron, myf a t herda bbl edi ndev el opi nghi s ownc ol orpr i nt s .Ia l wa y sf oundi tf a s c i na t i ngwa t c hi ngmyf a t herputapi ec eof pa peri nt os omel i qui d( dev el oper )a ndi ts l owl ys t a r tt os howa ni ma ge. Ia l s or emembert hi nk i ngwewoul da l ldi ewhenmyf a t herwoul ds l a m onhi s br a k esonahi ghwa ya ndpul lov ert ot hes i deoft her oa dt ogetas hot !Igr ew upi nMont r ea l , Ca na daa ndweha dbea ut i f ulmount a i nst ha t , i nt hef a l l , t ur ned i nt oa na bs ol ut el ybea ut i f ulpa i nt i ng.Ca ughta tt heper f ec tt i me( hei ghtof c ol or )i fIdi dn’ ts eei twi t hmyowney es , Iwoul dn’ tbel i ev et hec ol or sc oul dbe r ea l . Ia l wa y senj oy edt a k i ngphot os , a l wa y sha ds omek i ndofpoi nta nds hootbutI di dn’ tr ea l l yha v ea nydes i r et odoa ny t hi ngwi t ht hem.Fa s tf or wa r dma nyy ea r s , gotma r r i ed, ha d2c hi l dr en, mov edt oEdmont onAl ber t a , Ca na da , gotdi v or c ed, r ema r r i eda ndfina l l ys t a r t edt ot r a v elwi t hmynewhus ba nd.Wel ov et oc r ui s e a ndIj us tl ov ebei ngi nanewpor twi t hnewphot ooppor t uni t i esda i l y .Iwa s f r us t r a t edwi t hmypoi nta nds hoota sIc oul dn’ tgetc l os eenought oa ny t hi ng a ndr ea l l ywa nt edaz oom l ens .Myfir s tDSLRwa spur c ha s eda bout9y ea r sa go wi t haz oom l ens .Ik epti ti na ut o, s opr oudoft hepi c t ur esIwa sget t i ng( not whenIl ookba c ka tt hem now! ! ! ! ) .Fa s t f or wa r da ga i nt oa bout4s ummer sa go, Iha dmys t a f fov erf oraBBQa tmyhous ea ndIpul l edoutmyc a mer aa ndbega n t ot a k ephot os .Oneoft hegi r l ss t a r t eda s k i ngmeques t i onsa boutt hec a mer a a ndi tc a meoutt ha tIwa ss hoot i ngi na ut o.Shej us tl ook eda tmea nda s k ed whyIwoul dha v es uc ha nexpens i v epi ec eofequi pmenta ndnotus ei tt oi t s pot ent i a l .DAREON! ! !Ia mv er yc ompet i t i v ewi t hmy s el fmos t l ya ndf r om t ha t da yf or wa r dIwa nt edt ol ea r nhowt os hooti nma nua l .
Wha torwhoi ns pi r esy ou? Thi si sadi f fic ul tques t i on.Ic a n’ ts a yt ha ta nyonea r t i s t , ort hi ngi ns pi r esme.I fI s ees omet hi nga ndi tmov esmei na nywa yIa mi ns pi r edt oc a pt ur ei t .Tha tbei ng s a i d, peopl ei nt hi sc our s emos tdefini t el yi ns pi r eme. Iha v ewa t c hedpeopl egr ow s of a s ti nourSt udentFa c ebookGr oupa ndt ha ti ns pi r esmet ok eepongr owi ng a ndl ea r ni ngmor ea ndmor eofmyc r a f t .
Howha sourphot ogr a phyc our s ehel pedy ou? Thea ns weri ss i mpl e, i nev er ywhi c hwa ypos s i bl e! !Iwi l lc ont i nuemys t or y wher eIl ef tof fbef or e.Af t erIc ha l l engedmy s el ft ol ea r nma nua l , Is t a r t edt odo r es ea r c ha ndc a mea c r os sTa ny a ’ sc our s e.If el ti twa sr ea s ona bl ypr i c eds ot ha t ev eni fIwa s t edmymoneyi twoul dn’ tk i l lmefina nc i a l l y .Ma nt ha twa sagr ea t ga mbl e!Ibega nt hec our s ea ndi twa sj us ts oea s yt of ol l owa ndIs a w i mpr ov ement si nmy s el fr i ghta wa y .Ia l s oLOVEDt hepr i v a t eFBpa gea s ev er y onewa ss ohel pf ulwheny oua s k edf orhel p.Il ov edl ook i nga ndl ea r ni ng f r om ev er y oneel s e’ sphot osa swel l .Idi dn’ tgoa ny wher ewi t houtmyt r us t ed l a mi na t edc hea tc hea t sa ndr ea l l yt r i edt of ol l owt hem t oat ee. AsIs t a r t ed ga i ni ngs omec onfidenc eIbega nt oexper i mentwi t hdi f f er ents et t i ngs , da r i ngt o dos omet hi ng“ my ”wa y .Thi st a ughtmewhyIs houl df ol l owt heexper t s–LOL. Lot sofbl ur r yi ma ges , f oc a lpoi ntnotc or r ec t , l i ght i ngwa yof fbutt hi sha s hel pedmet ounder s t a ndmymi s t a k esa ndi mpr ov eont hem.Is t i l lr emember howpr oudIwa st hefir s tt i meTa ny api c k edoneofmyphot ost obei nt he ma ga z i ne.I tga v emet hemot i v a t i ont oc a r r yonev enont hos eba dda y swhenI woul ds hoot100phot osa ndnoneoft hem woul dc omeout .Ta ny a ’ sedi t i ng c our s ewa sa not herey eopenerf orme.Ius edt of eell i k eIwa sc hea t i ngwhenI edi t edmyphot os .Iha v es i nc el ea r nedhowt oa ppr ec i a t et ha twheny ous hoot i nRAW, dev el opi ngoft ha tphot oi samus t .I ti snodi f f er entt ha nt hefil m da y s , dev el opi ngt henega t i v e( RAW fil e)i nt ot hefina lpr i ntj us tl i k eIwa t c hedmy f a t herdogr owi ngup.
Wha t ’ sy ourmos tmemor a bl emoment ? Ther eha v ebeens oma nyoft hem ov ert hey ea r sbuts el l i ngmyfir s tphot owa s defini t el ymemor a bl e!I twa sani ghts c eneofmyc i t yt ha tIpos t edonmy per s ona lpa gea ndmyda ught erc omment edoni t .Herbos ss a wi ta nd c ont a c t edmea ndmyfir s ts a l eoc c ur r ed.
Yourf a v our i t el oc a t i on? Any wher ei nEur ope! !Ia l s ol ov emyf r i end’ sba c k y a r di nAr i z onaa st her ea r es o ma nyhummi ngbi r dst her e.
Wha tpl a nsdoy ouha v ef ort hef ut ur eofy ourphot ogr a phy ? Ik nowt ha ta sl onga sIa ma bl eIwi l lt a k ephot os .I ti smyr el i eff r om s t r es s f r om wor korl i f ei ngener a l .Forme, phot ogr a phygi v esmeapur pos e, as ens e ofc a l m whi l eIa m outi nna t ur et a k i ngphot os( ev eni ft ha ti si nmyown ba c k y a r d)orev eni ndoor ss et t i ngups hot sf ormyma c r ophot ogr a phy . Dev el opi ngt hes es hot si nt omyowna r tf or m gi v esmepl ea s ur ea ndas ens e ofa c c ompl i s hment . Idofinds hoot i ngev ent sorpeopl es t r es s f uls oIs t a yf a ra wa yf r om t ha tf or now.Ia m hopi ngt ha twhenIr et i r eIwi l lha v et het i met odedi c a t et omy c r a f t , s etupawebs i t e, getoutt her ea ndma r k etmyphot osa ndhopef ul l ywi l l bea bl et ogr owt hebus i nes s . I ft ha tdoes n’ tha ppen, I ’ m goodwi t ht ha tt ooa s t hi swi l la l wa y sbemypa s s i on.
Wha t ’ sy ourbes tpi ec eofa dv i c ef orot her ss of a r ? DONOTGI VEUP!Ther eha v ebeenma nyda y swher eIwonderwhoa mI k i ddi ng, Iha v enot a l ent , ev er y onei sbet t ert ha nme, a ndnoonewi l lev erwa nt t obuymya r t .ThenIha v eagoodda ywher emybi gges tpr obl em i st odec i de whi c hoft hes e100s hot st ha ta l lc a meoutdoIpi c kt os howc a s e( Il ov et hos e da y s ! ) .Ia l wa y sr emi ndmy s el ft ha tul t i ma t el yIa m doi ngt hi sf ormy s el fa nda r t i sv er ys ubj ec t i v e.Notev er y oneha sorunder s t a ndsy ourv i s i on.Asl onga s pi c k i ngupmyc a mer ama k esmeha ppyIwi l lc ont i nuedoi ngi t .
Tos eemor eofJ oa nne’ swor kv i s i t ht t ps : / / www. f a c ebook . c om/ j oa nnek l a us ner s phot os / Lea r nmor ea boutourOnl i nePhot ogr a phyCour s eov era t ht t ps : / / www. s l r phot ogr a phy gui de. c om/ onl i nec our s es . ht ml
Thi smont h’ sc ha l l engei s‘ Cr ea t i v eLi ghtPa i nt i ng’ .Upl oa dy ours hot st oour pr i v a t ef a c ebookgr oup( s t udent sonl y )a ndl a belt hem ' #l i ght pa i nt i ng' . Don' t f or gett oa ddy ourc a mer as et t i ngsa ndal i t t l ea bouthowy out ookt hei ma ge. Ca mer aSet t i ngs : Sety ourc a mer at obul bmode, a per t ur et of / 5. 6a ndI SOt o200. Ass oona sy ourf r i end( ory our s el f )s t a r t sdr a wi ngwi t hafla s hl i ght , s t a r tt he expos ur e. Don’ tr el ea s ei tunt i ly ourf r i endha sfini s hedt hea r tpi ec ea ndexi t ed t hes c ene. I fy oua r eus i ngy our s el fa st hedr a wer , s etas hut t ers peedofa r ound 10s ec ondst obegi nwi t h, t henexper i mentf r om t her edependi ngont her es ul t s .
Oni on I twa sg r e a tt os e ee v e r y o n eh a v ef u nwi t hl a s tmo n t h ’ sc h a l l e n g ep h o t o g r a p h i n ga n o n i o na sas u b j e c t . He r ei sas e l e c t i o no f t h emo s tc r e a t i v es h o t st h a tc o met h r o u g h o u rF a c e b o o kGr o u p( s t u d e n t so n l y ) .
Phot obySa m Ga r s i de
Phot obyCl a i r eFur ut a ni
Phot obyDeni s eSul l i v a n
Hi ghl i ght sf r o ml a s tmo nt h’ sc ha l l e nge
Phot obyMa r c i aLos c hi a v o
Phot obyDa phneSt ev ens
Phot obyCa t eGodber
How t ogai n mor esoci al medi af ol l ower s “ Themo r ev a l uey o urc r e a t e , t hemo r ef o l l o we r sy o uwi l lga i n” . Soa saphot ogr a pher , howc a ny ouc r ea t emor e“ v a l ue” ?Her ea r es omewa y s y ouc a nc r ea t ev a l ue: 1. St a r tabl og It hi nkoneoft heea s i es twa y saphot ogr a pherc a nbui l dv a l uea ndga i na f ol l owi ngi ns oc i a lmedi ai st oc r ea t eabl og. Abl ogi sahomeba s et ha ti s ownedbyy oua ndi sapl a c ewher eot herpeopl ec a nfindy ou, i nt er a c twi t hy ou, a ndapl a c ewher ey ouc a ns ha r ephot os , k nowl edge, ori nf or ma t i on( whi c hi s hopef ul l yofv a l uet oot her s ) . Sohowdoy ouk nowwha tk i ndofbl ogt oma k e?Myr ul eoft humbi st hi s : t hi nk a boutc r ea t i ngabl ogt ha ty oua r es opa s s i ona t ea boutt ha tev eni fy ouwer e nev erpa i df ori t , y ouwoul dupda t ei tev er y da yf ora tl ea s t10y ea r s . Agoodwa y t ofigur eoutwha tk i ndofbl ogt os t a r ti sbya s k i ngy our s el ft heques t i on: “ Wha t k i ndofbl ogwoul dIwa ntt or ea d? ” Anot herwa yt ot hi nka boutwha tk i ndofbl ogt os t a r ti st ot r yt os ol v ea pr obl em. I fy ounot i c et ha tal otofphot ogr a pher sha v epr obl emsnotget t i ng goodf eedba c ka ndc r i t i queont hei rwor k , per ha psy ouc a ns t a r taphot oc r i t i que bl ogt ha ts ol v est ha tpr obl em. I fy ounot i c eal otofl a nds c a pephot ogr a pher s whoha v eaha r dt i mes t a y i ngi ns pi r edwheni nt hei rbor i ngs ubur bs , per ha psy ou c a ns t a r tabl ogonhowt oma k ei nt er es t i ngl a nds c a pesi nt hes ubur bs . I fy ou not i c eal otofpor t r a i tphot ogr a pher swhoa r ener v ousora wk wa r di nt er a c t i ng wi t hmodel s , per ha psy ouc a nma k eabl ogt ha ti sdedi c a t edt ohel pi ngpeopl e bui l dt hei rc onfidenc ei nt er a c t i ngwi t hmodel s .
Att heendoft heda yIwoul ds a yj us ts t a r taphot obl ogona nyt opi cwhi c h i nt er es t sy ou( a nddon’ twor r ywhet heri tha sbeendonebef or eornot ) . I fy ou a r ei ns a nel ypa s s i ona t ea bouts t r eetphot ogr a phy , s t a r ti t . I fy oua r epa s s i ona t e a boutl i ght i ng, s t a r tabl ogonphot ogr a phyl i ght i ng. I fy oua r epa s s i ona t e a boutpor t r a i t ur e, gof ort ha tt oo. Theexc us e“ buti tha sbeendonebef or e”i st hebi gges tbul l s hi texc us ey ouc a n ha v e. Why ?Bec a us ewhoc a r esi fi tha sbeendonebef or e. Youha v en’ tdonei t bef or e. Yourv oi c ei suni que. Yourv oi c ei ss pec i a l . Youha v eaper s pec t i v et ha t nobodyel s ei nt hewor l dha s( buty ou) . Andhones t l yt hemos ti mpor t a ntt hi nga bouts t a r t i ngabl ogi st oj us ts t a r t . Soi fy ous t a r tabl og, wha tk i ndof“ c ont ent ”orpos t sdoy ouma k e?Onc ea ga i n t r yt oc r ea t e“ v a l ue”a nds ol v epr obl ems . Iper s ona l l yha v ef oundi ti sgoodt owr i t e“ howt o”pos t s . Why ?Howt opos t s a r egener a l l ya i medt obehel pf ula ndus ef ult oot her sa sy ouc a ns ha r ey our ownper s pec t i v eonhowt odos omet hi ng. Anot hergoods t r a t egyi st of ea t ur et hewor kofot herphot ogr a pher s . It hi nk mos tphot ogr a pher swa ntt hei rwor ks een, a ppr ec i a t ed, a ndpubl i s hed. Al otof phot ogr a pher sIk nowwa ntt ogett hei rwor ks eeni nma ga z i nes , exhi bi t i ons , bl ogs , orot herwebs i t es . Ev eni fy oua r eas ma l lwebs i t eorbl ogs t a r t i ngoff, peopl es t i l la r efla t t er eda ndhonor edt obea s k edt oha v et hei rphot oss ha r ed. Thebenefitofpubl i s hi ngt hewor kofot her si st ha ty ouc r ea t ev a l uei nt hei r l i f e( gi v i ngt hem t heha ppi nes sofha v i ngt hei rwor ks ha r ed) , a ndy oua l s ogi v e t heoppor t uni t yt obui l dy ourbl og. I fy oupubl i s ha ni nt er v i eworf ea t ur ewi t ha phot ogr a pher , t heywi l lna t ur a l l ys ha r et ot hei rs oc i a lnet wor k sa boutt hepos t whi c hwi l lc a us emor epeopl et ol a ndony ourbl og( a ndhopef ul l ys t a yf ora l ongt i me) .
2. Col l a bor a t e Anot hergoodwa yt oga i nmor ef ol l ower sons oc i a lmedi ai st oc ol l a bor a t e wi t hpeopl ewhoa l r ea dyha v eal otmor ef ol l ower st ha ny ou. Oneoft hebes twa y st odot hi si sby“ gues tpos t i ng”onot herpopul a rwebs i t es orbl ogs . I fy ouev erdoagues tbl ogpos tf ora not hers i t ey ouwa ntt oma k e s ur et oma k et ha tgues tbl ogpos ta sda mngooda spos s i bl e. Youwa ntt ot r yt o c r ea t ea smuc hv a l uea spos s i bl ebyma k i ngi ta shel pf ul , i nt er es t i ng, f unny , or i ns pi r a t i ona la sy ouc a n. Anda tt heendoft hegues tbl ogpos t , i nc l udel i nk s ba c kt oy ourownbl oga nds oc i a lmedi ac ha nnel s . 3. Don’ tdi e It hi nkoneoft hebes ts t r a t egi esi ns oc i a lmedi ai st hef ol l owi ng: Don’ tdi e. Wha tdoImea nbyt ha t ?Wel l , t hepr obl em t ha tmos tbl ogger sma k ei st ha t 99. 9% ofbl ogsdi ea f t ert hefir s tmont h. Peopl ea r es i mpl ynotc ommi t t edor pa s s i ona t eenought obl ogf ort ha tl ongofat i me. NowIdon’ twa nty out oc onf us et hi sbyt hi nk i ngt ha ty ouha v et obe c ons t a nt l ypos t i ngmul t i pl et i mesada y . I nt heor y , y ouc a nj us tpos tj us tonc ea da y , onc eaweek , oronc eamont h, buty ouj us tneedt obec ons i s t ent . Cons i s t enc yi ss oi mpor t a nti ns oc i a lmedi abec a us eonc ey ouf a l loutoft he c ons c i ous nes sofy ourf ol l ower sort hepubl i c , peopl ewi l lf or gety oua nds t op f ol l owi ngy ou. Onc ey oufir s ts t a r tga i ni ngadec enta mountoff ol l ower s , y ouwa ntt or i det he gr a v yt r a i n. Youha v et ok eepupt hehus t l e, a ndc ont i nuet or i det ha twa v et o ga i nmor ef ol l ower sa ndt oga i nmor ei nfluenc e.
Gr owt hi ns oc i a lmedi ai sl i k ebui l di ngmus c l es . I fy ouwa ntt oc ons t a nt l ybui l d mus c l e, y ouha v et oc ons i s t ent l y( ov eral ongper i odoft i me)got ot hegy m, ea t t her i ghtpr ot ei ns , a ndgetenoughr es t . Youc a n’ tj us ts i tony oura s sa nd expec tt ogeta6pa corbul gi ngbi c eps . Gener a l l yf ors oc i a lmedi a , Ir ec ommendt r y i ngt opos ta tl ea s tonc eada y . I findt ha tpos t i ngmor et ha n3t i mesada yha sdi mi ni s hi ngr et ur ns . I fy oupos t mor et ha n3t i mesada y , peopl ej us tper c ei v ey oua ss pa mmy( ba s edonmy per s ona lexper i enc e) . Peopl ea r ec r ea t ur esofha bi t s . I fy oudr i nkc offee, c a ny oui ma gi negoi nga t l ea s toneda ywi t houtha v i ngc offee?Toma ny , dr i nk i ngac upofc offeei sl i k ea mor ni ngr i t ua l . Sot hi nka boutha v i ngy ours oc i a lmedi anet wor k sl i k et ha tt r y t ogetpeopl ehook edt oy oubyc ons i s t ent l ys howi ngup.
4. Cr ea t eepi c“ c ont ent ” I fy ouwa ntt or ea l l yga i nal a r gef ol l owi ngi ns oc i a lmedi aa ndber ec ogni z ed f ory ourphot ogr a phy , y ouneedt oa c t ua l l yma k egr ea t( or“ epi c ” )c ont ent whi c hi nc l udesphot os , a r t i c l es , v i deos , et c . Noma t t erhows a v v yy oua r ea t s oc i a lmedi aorma r k et i ng, y ouwi l lnev erga i nahugef ol l owi ngwi t hout ma k i nga nds ha r i nggr ea tc ont ent . Soi fy ouwa ntpeopl et ok nowy oua sagr ea tphot ogr a pher , fir s tf oc uson ma k i nggr ea tphot ogr a phs . Howc a ny oubec omeabet t erphot ogr a pher ?St udy t hewor koft hema s t er s , buyal otofgr ea tphot ogr a phybook s , a t t end phot ogr a phyc l a s s es , s emi na r s , orwor k s hops , a ndgethones tf eedba c ka nd c r i t i queony ourwor k . Is eeal otofphot ogr a pher swhoha v eamedi oc r ebodyofwor k , a nda r e c onf us edwhyt heyha v el i t t l et onof ol l ower s . Thi nkt oy our s el ft hef ol l owi ng: Wha ti nc ent i v ewoul dy ouha v et of ol l owaphot ogr a pherwhoha sc r a ppy phot ogr a phs ?I fy ouma k et r ul ygr ea tphot os , peopl ewi l lt a k enot ea nds t a r t f ol l owi ngy ou.
Whenwr i t i ngbl ogpos t s( orgues tbl ogpos t s )t r yt oma k ey oura r t i c l es10x bet t ert ha na ny t hi ngel s ey ouha v er ea dont het opi cbef or e. Thi nkhowy ou c a nbe10xmor ehel pf ul , 10xmor ei ns pi r a t i ona l , a ndper ha ps10xmor e i ndept ht ha na ny t hi ngel s eont heweb. Ma k ei tepi c . I fy ouha v eaYouTubec ha nnelonphot ogr a phyf oc usonma k i nggr ea t i nt er v i ewswi t hot herphot ogr a pher s , gr ea tequi pmentr ev i ews , gr ea t phot ogr a phyl ec t ur es , a ndgr ea tpr es ent a t i ons . Ther ei sas a y i ngi nt hes oc i a lmedi ama r k et i ngwor l dwhi c hi s : “ Cont enti s k i ng” . Whi c hmea nsa tt heendoft heda y , t hebes twa yt o“ ma r k et ”y our s el fi s t oj us tc r ea t egr ea tc ont ent( phot os , a r t i c l es , v i deoset c . ) . Tos um up, ga i ni ngmor ef ol l ower si sama t t erofa ddi ngv a l uet oot her phot ogr a pher s , t owr i t ea ndc r ea t ei nt er es t i ngt hi ngs , a ndt odoi tc ons i s t ent l y . Wr i t t e nbyEr i cKi m
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