Music Is The Message
101 Apparel was created by designer Eric Crandell in 2006 as a way to seamlessly bridge the gap between art, music, and fashion. As Ubiquity Records Art Director for many years he applied his skills in designing album covers, silk screens and was the chief creative force for Ubiquity’s lucrative apparel line. Now, 101 Apparel is the next paradigm shift in aesthetic innovation, authenticity and imagination in fashion design. When 101 Apparel began in 2006 the response was overwhelming and continues unabated to this day; select premium retailers from all over the globe from New York, Paris, Berlin, London, Amsterdam, Tokyo and Madrid stock 101 Apparel designs.101 Apparel’s success is due to the unparalleled work ethic, taste making intuition, and ear to the ground methods that have become the hallmark of the 101 Apparel brand. 101 Apparel takes inspiration from all the musical styles across the globe; from afro beat to disco, Brazilian samba, bossa nova, and Tropicalia, to the vast encyclopedia of electronic music, hip-hop, funk, soul, reggae and jazz, and everything else that falls in between. If fashion could be music 101 Apparel is that music. A quick view of the 101 Apparel portfolio confirms for veterans and novices alike that the knowledge displayed when it comes to music, culture, and design is both vast and deep. Never afraid to take calculated risks to keep the apparel line moving forward, we never rest on our achievements. 101 Apparel takes inspiration from various genres and cultures, showing influences from classic designers such as the work of Alexander Girard, Milton Glaser, Reid Miles and Ray Eames. Music and design has a long history of cross referencing conceptual ideas into artistic forms and 101 Apparel applies that design history every step of the way. 101 Apparel is where sound and vision converge into one seamless package. After years of absorbing the music and design aesthetic in anything from an old dusty latin funk 45, to a European soundtrack, to an early 12’ inch dance classic, all these influences create something, vital, unique and enduring. Now, 101 Apparel has been working with the cream of the crop DJ’s, artists and producers to fuse the music and the designs into a unique artistic document. We are currently undertaking doing a limited edition “101 Apparel Artists Series” where we collaborate with our favorite artists and ask them to do a mix CD of exclusive material for 101 Apparel. These are one of a kind mixes that come with a specially designed shirt that expresses the artists’style while keeping the 101 legacy intact. Currently the collaborations include an exclusive mix by producer-artist-DJ, Nightmares on Wax (funk, soul, hip hop breaks). A collaboration with Wax Poetics that brought us world renowned DJ and collect ors Kon and Amir ( this mix focuses on rare disco and Latin). An exclusive mix by Dj-producer Lono (Chicago/NYC) entitled a “Disco Unusual Social Club Mix”. A mix and shirt with producer, DJ, and artist, Quantic (Tru-Thoughts). An exclusive mix and shirt with the modern funk ambassador Dam Funk (Stones Throw). A design collaboration with the legendary latin label Fania Records. A shirt paying tribute to Tony Allen ( Fela Kuti’s drummer) with an exclusive mix of unreleased Tony Allen tracks by DJ Rich Medina. This past season we were happy to release is a shirt and DJ mix by up and coming producer and musician Chico Mann (Wax Poetics Records) and a special collaboration shirt and DJ mix by Jeedo (Waajeed, Bling 47). Next in line this season is a collaboration with one of our favorite Dj’s & Producers - DJ Spinna entitled “Future Shock”. Stay tuned for much more to come!
GRAPHIC OVERVIEW
ALL APPAREL DESIGNED AND MANUFACTURED IN SOUTHERN CALIFORNIA, USA.
ARTIST COLLABORATION SERIES - DJ SPINNA MIX CD & T-SHIRT
T-SHIRT W/ CD
DJ SPINNA (BBE, WONDERWAX)
DESIGN: DJ SPINNA - FUTURE SHOCK
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN
Chico Mann has created a musical time machine that simultaneously fuses the sounds of 1970s Afrobeat, 1980s Freestyle and Afro Cuban in a hybrid beast of culture and tone. Its the big ‘what if’ Freestyle, Afrobeat & Afro Cuban converged and hit the mainstream for an army of Chicos to pick up where Stevie B, TKA, George Lamond, Sa-Fire, Information Society, Noel, Lisa Lisa and Cult Jam, and Exposé left off. The Afro Freestyle Mixtape features exclusive Tkat re-edits and Caito “el Gallo” Sanchez on percussion. Its an honor to present to you “Afro Freestyle”. BLACK
NEW DESIGN
ROYAL
ARTIST COLLABORATION SERIES - CHICO MANN MIX CD BY TKAT & T-SHIRT
T-SHIRT W/ CD
CHICO MANN (WAX POETICS RECORDS)
DESIGN: CHICO MANN - AFRO FREESTYLE
MENS & WOMENS - 100% fine jersey cotton, made in USA
Chico Mann has created a musical time machine that simultaneously fuses the sounds of 1970s Afrobeat, 1980s Freestyle and Afro Cuban in a hybrid beast of culture and tone. Its the big ‘what if’ Freestyle, Afrobeat & Afro Cuban converged and hit the mainstream for an army of Chicos to pick up where Stevie B, TKA, George Lamond, Sa-Fire, Information Society, Noel, Lisa Lisa and Cult Jam, and Exposé left off. The Afro Freestyle Mixtape features exclusive Tkat re-edits and Caito “el Gallo” Sanchez on percussion. Its an honor to present to you “Afro Freestyle”. WHITE
BLACK
ARTIST COLLABORATION SERIES - JEEDO MIX CD & T-SHIRT
T-SHIRT W/ CD
JEEDO (WAAJEED, BLING 47)
DESIGN: JEEDO - ELECTRIC STREET ORCHESTRA
MENS & WOMENS - 100% fine jersey cotton, made in USA
Before producing records, Jeedo aka “Waajeed” as a producer Waajeed began comparatively late (2000), but before long had landed a handful of tracks on the group’s Trinity (Past, Present and Future) album. According to Waajeed, his first MPC had previously belonged to J Dilla. After the hardware was broken by Questlove, J Dilla said that Waajeed could keep it if he could fix it. His first beats were made on that very same MPC after managing to correct the problem. Waajeed’s productions have led to him working with some of the industry’s most respected artists such as Roy Ayers, Dwele,Radiohead plus much more. BLACK
WHITE
ARTIST COLLABORATION SERIES - RICH MEDINA MIX CD & TONY ALLEN T-SHIRT
T-SHIRT W/ CD
TONY ALLEN (FELA KUTI, AFRICA ‘70, WORLD CIRCUIT)
DESIGN: TONY ALLEN - AFRO BEAT SINCE 1969
MENS & WOMENS - 100% fine jersey cotton, made in USA
Tony Allen has long been acknowledged as Africa’s finest kit drummer and one of the continent’s most influential musicians. His playing draws on four different styles – highlife, soul/funk, jazz and traditional Nigerian drumming. A unique and mighty sound. Together with Fela Kuti (with whom he played for 15 years) Allen co-created Afrobeat - the hard driving, horns rich, funk-infused, politically insurrectionary style which became such a dominant force in African music and such an influence worldwide. Includes mix cd by Rich Medina featuring Tony Allen unreleased remixes, b-sides and classics. BROWN
CREAM
ARTIST COLLABORATION SERIES - DAM-FUNK MIX CD & T-SHIRT
T-SHIRT W/ CD
DAM-FunK (STONES THROW RECORDS, FUNKMOSPHERE)
DESIGN: DAM-FUNK - FUNKS REVENGE Coming straight from Los Angeles, Dam Funk is known as the “Boogie Funk Ambassador”, an artist who has been working since the mid 80’s as a multi-instrumentalist, DJ, record collector, producer and vocalist; this guy is a renaissance man of all things funk. In the last couple years he has been getting an avalanche of press over his modern funk productions with a sound that brims with vintage synthesizers, stuttering handclaps, and low slung grooves that conjures late night drives through the Los Angeles metropolis. This t-shirt is inspired by one of Dam Funk’s favorite album covers (ZAPP) and includes a limited edition mix CD by Dam Funk himself.
MENS & WOMENS - 100% fine jersey cotton, made in USA
BLACK
CRANBERRY
ARTIST COLLABORATION SERIES - QUANTIC MIX CD & T-SHIRT
T-SHIRT W/ CD
QUANTIC (TRU THOUGHTS RECORDS)
DESIGN: QUANTIC - STREAMS OF NEW MUSIC Will Holland aka Quantic is one the most prolific and innovative working producers today. In 2007 Quantic moved to Cali, Columbia where he has been digging for lost unknown treasures of cumbia, salsa and latin funk. This t-shirt collaboration with Quantic entitled “Streams of New Music from Old Sources” includes a mix cd which is the result of networking and digging on the front lines of Cali Colombia and what came together is nothing short of breathtaking. It is a mind melting amalgam of cumbia funk, African inspired salsa, and Colombian vocal tracks that put you front in center of Latin American musical history.
MENS & WOMENS - 100% fine jersey cotton, made in USA
CREAM
BROWN
ARTIST COLLABORATION SERIES - KON & AMIR MIX CD & T-SHIRT
T-SHIRT W/ CD
KON & AMIR (on track productions/bbe/ wax poetics)
DESIGN: KON & AMIR - MUSIC IS THE MESSAGE
MENS & WOMENS - 100% fine jersey cotton, made in USA
We here at 101 Apparel have been following Kon and Amir’s record collecting skills since the legendary “On Track” mix cd’s that set a new bar in the crate digging community for what a mix cd could be. Now, 101 Apparel is honored to present “Music is the Message; a design collaboration inspired by the music and djing prowess of Kon and Amir. Each tshirt will come with an exclusive mix cd by Kon and Amir filled with modern soul, disco and other dance goodies.
WHITE
SILVER
ARTIST COLLABORATION SERIES - THE SCIENTIST / HVW8 COLLABORATION
THE SCIENTIST (GREENSLEEVES RECORDS, TUFF GONG)
DESIGN: SCIENTIST MEETS THE SPACE INVADERS The Scientist is a legendary dub producer from Kingston, Jamaica and is one of the original creative forces behind dub music who was taught the tools of the trade by the master himself, King Tubby. The name Scientist was given to him by Tubby when he saw his forward thinking technical prowess in the recording studio when he was just a teenager. Since then the name Scientist is synonymous with hard hitting spacy dub that will shake your subwoofers down to the foundation. Scientist meets the Space Invaders is a classic record with a scifi theme that has inspired countless of dub artists along with many electronic music producers. We are honored to work with HVW8 to bring you this official Scientist t-shirt.
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN
FROST BLUE
NEW DESIGN
BLACK
DJ SPINNA (BBE, WONDERWAX)
DESIGN: BEAT TAPE The beat/mix tape is one of the first forms of communication between the DJ and his audience that went beyond the late nights of the club scene. Originally tapes were exclusive to partygoers, other DJ’s , those ‘in the know’ and served as a musical education while at the same time kept the party going in your ear. Before DJ and scene magazine playlists, the beat tape was the only way to know what the newest tracks/remixes and blends were popping things off in the club and what the DJ was currently vibing out to. This tradition was set off by luminaries like Grandmaster Flash and Afrika Bambataa to promote the club nights they were playing at and as a way to spread the word of this new music called “hip-hop”
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN
NAVY
NEW DESIGN
WHITE
DIJON (101 APPAREL)
DESIGN: CUT & PASTE The Cut and Paste method goes back to the early Dada art movement where words were used to create a hybrid collage of text and image ; a technique which has made the rounds from the beatniks, to the surrealists, to the avant garde art and design scene and finally found its way into early hip-hop and dance music. Now, cut and paste concepts are the foundation for all digital media and art creation, from making beats on software, to video art, to photography, design and beyond. This shirt pays homage to that creativity and innovation that comes from putting together different concepts, images, text and making them a unique art document.
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN
BLACK
NEW DESIGN
WHITE
OSCAR MEDINA (101 APPAREL)
DESIGN: EL RITMO DE LOS TROPICOS
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN
El Ritmo de Los Tropics (“Rhythms of the Tropics”) pays tribute to the music that originated within the tropics, from Brazil to Colombia, Cape Verde to Ethiopia, from Congo to Ghana and everything in between. The sounds emitted from that sweltering humid climate are an infectious and intoxicating hybrid of deep African, Latin, and Middle Eastern rhythms that have become an inspiration to modern producers today. Whether’s it’s salsa, cumbia, batucada, or afro caribbean highlife, tropical rhythms are an essential foundation and influence on producers, collectors and music curios. LT. BLUE HEATHER
NEW DESIGN
CHARCOAL HEATHER
DJ SPINNA (BBE, WONDERWAX)
DESIGN: FUNKY 45 It’s no secret that the “Funky 45” is the foundational medium for DJ’s and producers; it’s where novices get separated from the supreme archeologists in the record collecting world. With only two songs on a 45 bands knew they had to make it count so they went all out and that’s why the best tracks are on that small slab of wax. Finding those 45’s is a talent that is given to few, it takes time as anyone who has ever gone through thousands of them in a dusty basement knows, and it takes massive knowledge to pick the best. We decided to pay tribute to the funky 45 with no musical boundaries to get in the way; from jazz to funk, disco to latin, cosmic to soul music, this is about how the 45 is where it’s at for rarity, quality and versatility.
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN
BROWN
NEW DESIGN
NATURAL
OSCAR MEDINA (101 APPAREL)
DESIGN: LIFE IS ART IS LIFE
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN
Life is Art is Life is a design inspired by the ethos that you should live out your passions whatever those may be. Art is the modus operandi at 101 Apparel and since many of our customers are in creative related fields, whether that be music, art, design, film, photography, fashion, architecture, writing, or simply making what you do an artform this shirt is in line with that mindset. With a unique future-primitive font and abstract placement of text and coloring, this shirt is a fully layered piece that will appeal to creatives of all stripes. BLACK
NEW DESIGN
SAND
DIJON (101 APPAREL)
DESIGN: LIVE SLOW DIE OLD
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN
“Live Slow Die Old” is a design collaboration with Mitchy Bwoy, a UK based designer who has worked with some of the best names in the underground music scene with a portfolio that ranges with artists from neo soul to techno, from dub step to disco, from balkan beats to roots reggae. “Live Slow Die Old” takes that concept and gives you one of our more modern driven designs with the text in a post graffiti style that will surely please those with a keen eye for the futurist aesthetic. This shirt is also part of a collaboration that we did with Mitchy Bwoy & DJinns for the new 101 Apparel sneaker. ARMY
NEW DESIGN
CHARCOAL
DJ SPINNA (BBE, WONDERWAX)
DESIGN: RECORD COLLECTOR Record Collectors are the archivists and archaeologists of sound that have influenced countless artists and culture simply by unearthing music that would have not been heard by the general public. When you listen to great musicians and producers talk about what made them create, it always involves someone putting a record (or instrument) into their hand that changed their life. At 101 Apparel, records have been a primary creative force in design, inspired by those early experiences dancing to records, collecting and listening to them, being stimulated to create by the sounds contained within and being motivated to seek out new ones.
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN
GREY HEATHER
NEW DESIGN
BLACK
DIJON (101 APPAREL)
DESIGN: SOUNDWAVES
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN
Soundwaves is a unique design with a futuristic aesthetic inspired by the science of sound. If you have ever recorded music then the image of sound waves will be a familiar pattern that you edit, cut, and paste to create your tracks. Vibration patterns are what creates sound waves and we wanted a design that takes that idea and makes it a visual entity of its own. This shirt is for the audio scientists, technology heads, visual thinkers and those that dig on the building blocks of music and sound. This design has the text “Sound Waves” and “Universal Rhythm” underneath. NAVY
NEW DESIGN
FROST BLUE
ERIC COLEMAN (PHOTOGRAPHER, MOcHILLA)
DESIGN: STAY FOCUSED Stay Focused is a design paying tribute to our love of photography in all of it’s forms. Photography as art and a document of life and culture is something that inspires us and that we have used in our own catalogs and as stimulation for the designs that we create. “Stay Focused” uses the images of cameras from all over the globe and from different eras along with the text “Stay Focused” at the bottom in a clean and distinct font with the letter “O” as a photo shutter. This one will definitely appeal to the photographers out there, amateurs, professional and hobbyists, along with those who appreciate the artform and science.
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN
SILVER
NEW DESIGN
RED
ERIC CRANDELL (101 APPAREL)
DESIGN: THE ROOTS OF DUB
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN
The Roots of Dub pays tribute to the artists that brought dub music onto the table when producers wanted to make the reggae tracks they were making a more interesting affair. The originators include but are not limited to King Tubby, Lee “Scratch” Perry and Errol Thompson. The influence that dub music and it’s studio techniques have had on modern music is undeniable. Everything from post punk to disco, from dubstep to house has taken dub as it’s influence and crafted it into something lasting and unique. The heavy use of tape loops and delay has given dub and it’s acolytes an unmistakable allure and sound.
PINA COLADA
NEW DESIGN
BROWN
DIJON (101 APPAREL)
DESIGN: SLENG TENG
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN
Sleng Teng is the name given to the first fully computerized riddim in Jamaican music. The riddim, which was created by the collaboration between King Jammy and Wayne Smith, was titled “Under Me Sleng Teng”. The riddim itself is apparently an attempt to recreate Eddie Cochran’s “Somethin’ Else.” It is a pattern found in the Casio MT-40 home keyboard. Sleng Teng is among the most versioned (rerecorded) of Jamaican riddims, listing over 180 versions. This design is inspired by the original Wayne Smith - Sleng Teng / Prince Jammy’s - Computerised Dub album art. BLACK
NEW DESIGN
ARMY
ERIC CRANDELL (101 APPAREL)
DESIGN: VIBRATIONS
MENS & WOMENS - 100% fine jersey cotton, made in USA
Enoch Light’s “Vibrations” is a seminal space-age bachelor record that is replete with heavy sci-fi organs, xylophone and bongos that can only be played at late night cocktail parties in a fully Eames designed home. This design is actually inspired by the record cover, an art piece with a decidedly retro-space age aesthetic that is perfect for the vintage design head. This shirt has the text “Vibrations” stacked on top of each other while the font gives the optical illusion of vibration itself. A very clever design trick that will surely please the design junkies, vintage record heads and retro aesthetes.
NEW DESIGN
AQUA BLUE
NEW DESIGN
CHARCOAL
101 APPAREL: PAST SEASON FAVORITES
DESIGN: ACID HOUSE Acid House is the sound of the 80s Chicago underground taken to a whole new level of sonic innovation by the addition of the Roland TB 303 into the house producers repertoire. It was set off by the Chicago pioneers Phuture with “Acid Trax”; a seminal slice of underground house that was played by Ron Hardy at the Music Box and was picked up by the DJ’s at the legendary Hacienda in Manchester. This design is a view into past with an eye towards the future and is essential for underground heads who lived through that day and for those who are just discovering that sound now. The shirt has the text “Acid House” with the numbers “303” in small lettering inside the text.
DESIGN: BREAK BEATS If one was forced to name the foundation of urban dance music there is no doubt that ‘break beats’ are the fundamental ingredient. When hip-hop djs like Kool Herc were cutting up funk 45s in the late 70s and extending the break so that dancers would have more room to flash their moves little did they know they were setting the template for future generations of DJ’s and dancers. Out of this generation two different strands of break beats were created. This design pays tribute to the ‘break beat’ by using text in a ‘broken’ font, and also features two drumsticks at the bottom. This one appeals to the DJ’s, producers, dancers, and musicians or for those who have ever gotten down to a break beat !
DESIGN: BASEMENT SOUL Producers and musicians have always been stuck in the strangest places trying to make a beat or compose an album. Whether it be a grimy basement, a lonely room, or an overflowing garage, you have to make it wherever you can. This basement soul design is about that experience, creating music as an underground producer or an unknown musician in the direst of circumstances. Everyone knows that some of the best music made has been done when its just for the love of the music, not necessarily tied to the biggest studio and the flashiest producer. Which is why music lovers and collectors are always seeking out those first recordings of an artist as they tend to have that “sound” that evokes that raw soul and power.
DESIGN: BRING THE NOISE “Bring the Noise” is the classic track by Public Enemy that shook car speakers, dancefloors and turned hip-hop on it’s head. Punctuated by Chuck D’s deft lyrical delivery and the Bomb Squad’s impeccable production that made use of James Brown and industrial noise samples; it represents not only a milestone in hip-hop, but is widely recognized as one of the greatest songs of all time. It is rare that a song not only defines an era in music-- but also is a call to arms to other artists to elevate their game. And that ‘s exactly what Chuck D and Flavor Flav were saying with “It Takes a Nation of Millions to Hold us Down”; it was about expanding hip hop consciousness through addressing society ills directly aka ‘Bring the Noise’.
T-SHIRT GRAPHICS
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW COLOR
ROYAL
KELLY
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW COLOR
BLACK
CHARCOAL HEATHER
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW COLOR
SILVER
WHITE
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW COLOR
BLACK
RED
101 APPAREL: PAST SEASON FAVORITES
DESIGN: DIRTY OLD SOUL CRATES If you have ever gone searching for records especially of the vintage variety, you know that you have to go through dusty basements, moldy covers, and dirty stanky crates to get the really good stuff that everyone else is seeking. This all pays off in rare gems in the end but you have to put the work in to get there. When it comes to soul music every collector and DJ knows that the first rate records were all released on 45 which makes the job of finding them that much more difficult. Going through moldy crates to find ‘albums’ is one thing, but 7 inches are small and easily lost making it a very tedious activity to sort through thousands of them in the hope of finding those rare lost classics.
DESIGN: DISCO POWER Disco never died. It has been a shaping force of urban music even when it was forced underground by the record executives and mainstream audiences who were threatened by its association with Black, Latino and hedonist culture. Even when it did go ‘underground’ in the early 80s it still reared its head in many contexts; Michael Jackson used it all throughout his seminal albums, post punk appropriated it for its own uses, Larry Levan was still playing it, it was being discovered in Ibiza and went onto become an influence on house and techno which became global forces in music. That’s the power of disco; the ability to channel the dreams and desires of disaffected urban youth and filter it through a hypnotic and infectious groove.
DESIGN: IN THE BEGINNING THERE WAS RHYTHM “In the Beginning There was Rhythm” is a seminal track by the all female British post-punk band The Slits that combined punk, funk, reggae and disco into a coherent and gripping statement on how rhythm is the foundation of life and sound. Taking cues from close friends The Clash who were already knee deep in experimentation with reggae and dub, they broke boundaries by allowing black musical forms to seep into punk rock structures. Indeed, this syncretic approach came to have a profound effect on post punk artists like Liquid Liquid and A Certain Ratio who started to use African polyrhythms into their sound or conversely black artists like ESG who used ‘punky’ guitar sounds to accentuate their natural approach to funk.
DESIGN: I’LL HOUSE YOU “I’ll House You” is a track written by the Jungle Brothers and produced by Todd Terry that combined hip-hop and house and forged it into one seamless sound. It became a massive tune on the dancefloor and radio and shared it’s popularity with the colossal banger “It Takes Two” by Rob Base and Dj Ez-Rock. At a time when house was going in its own direction and was seen as opposed to hip-hop values by rap artists and viceversa, hip-house was a short time in history where both genres, scenes and cultures enjoyed some solidarity. This was lost for the most part throughout the 90s where you rarely heard house and hip-hop played on the same dancefloor but has come back in the last few years
T-SHIRT GRAPHICS
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW COLOR
CAMEL
GREY HEATHER
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW COLOR
ROYAL
BROWN
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW COLOR
BLACK
WHITE
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW COLOR
NAVY
ARMY
101 APPAREL: PAST SEASON FAVORITES
DESIGN: LET THE MUSIC PLAY “Let The Music Play” is a dance classic released in 1983 by Shannon, a female vocalist from Washington DC who ushered in the popularity of the “freestyle” genre, a style of music that combined Latin American rhythms and a heavy disco influence with infectious pop hooks. Its the sound of the clubs in the mid 80’s, your friend’s weddings and BBQ’s, and the sub-woofers blaring out of a G-ride posted at the local burger spot. The significance of this track is not only that it birthed “freestyle”, but also because it transcended the genre which it was a part of and was a massive hit on the hip-hop, dance music, and pop radio stations; a true multi-cultural phenomenon of its time.
DESIGN: LOOKING FOR THE PERFECT BEAT Afrika Bambaata was a musical force of nature. His influence on DJ’s and hip hop culture in general cannot be overstated; in many ways he created the template for what modern DJ’s are today. He coined the term “hip-hop”, invented electro boogie, turntablism, break beat sets, and helped spread a message of positivity within hip-hop culture. When he chose the famous sample by Kraftwerk to invent the track “Planet Rock”, a record that went gold, he single handedly put break dancing and sampling on the international map. “Looking for the Perfect Beat” is an electro-boogie classic that has been sampled countless times and influenced a bevy of artists and DJ’s.
DESIGN: ROOTS
T-SHIRT GRAPHICS
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW COLOR
NAVY
CHARCOAL
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW COLOR
ROYAL
CAMEL
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW COLOR
A tribute to arguably the most influential genre to come out of Jamaica; roots married the genius vocal inflections of everyone from Bob Marley to Peter Tosh with the production wizardry of Lee “Scratch” Perry and Coxsone Dodd to become something of a “golden age” of Jamaican music. 101 Apparel gives us a visually striking design that uses the silhouette of the Jamaican country and hangs microphones of varying sizes and style branching downward to give this tee a decidedly unique look.
BROWN
DESIGN: SOUL POWER 74 Soul Power 74 is a timeless tune that was adapted from the Godfather of Soul himself, Mr. James Brown. After the original was recorded, his main man Mace-o did an instrumental version that amounted to a re-edit with additional dubbed out horns amongst other studio trickery. Soul Power 74 to this day is an official soul banger that is played in every club from Detroit to Tokyo. Using the outstretched hand as a symbol of the people’s fight for liberation from tyranny and oppression, we decided to keep the vibe intact with a large thick font and nice sharp colors that will single you out on the dancefloor. Soul Power!
KELLY
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW COLOR
BLACK
FROST BLUE
101 APPAREL: PAST SEASON FAVORITES
DESIGN: SURE SHOT If you had MTV in 90s there was no way you didn’t see the classic “Sure Shot” video directed by Spike Jones and written by the one and only Beastie Boys. “Sure Shot” was played everywhere from the radio, to the park, to the club, to your walkman and confirmed the continued relevance of the Beastie Boys artistry. It was the hit single off “Ill Communication”; an album which reset the parameters of hip hop by infusing guitars, live drums, samples and an ironic playful vibe that both came off as freshly innovative and yet wholly working within the hip-hop tradition. “Sure Shot” remains one of the classic recordings of the 90s; a timeless and pioneering work that will be remembered for decades to come.
DESIGN: SOUND TRAVELER
T-SHIRT GRAPHICS
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW COLOR
GRASS
BLACK
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW COLOR
A design for that true musical traveler that rises above categories and seeks the best in every musical genre and cares about its history. This tee is for the true sound sophisticate; with a world map diagram that “connects the dots” across the world displaying genres and their country of origin (afrobeat, disco, jazz, salsa, hip hop, r&b, dance hall…and more) . This one is a major keeper and is sure to inspire imitators.
BROWN
DESIGN: THE REVOLUTION WILL NOT BE TELEVISED “The Revolution Will Not Be Televised” is a poem by writermusician Gil Scott Heron, an influential activist who changed the world with his poetry and music. In a time when revolutions in the US and abroad were being shown on television to induce fear in the public eye, Gil Scott came out as an opponent to this bias of the media’s coverage. The logic of Gil Scott Heron’s message, namely that the media will never accurately represent the voice of the people continues unabated to this day. This design pays respect to Gil Scott’s prescient message on the voice of the people, the media’s distortion of that voice and the government who profitsfrom it.
DESIGN: UPTOWN BOOGIE “Boogie” is such a special sound; it’s soulful, groovy music influenced by elements of disco, R&B, soul and electro funk. After disco was on the downturn in the mainstream in the early 80s there emerged a slew of artists who were doing a more ‘modern funk’ influenced take on disco. We have been working with artists on this vibe for some time now; you can check our shirt and exclusive mix that we did with Dam Funk for more in this vein. For this shirt we wanted to bring together NYC club culture and boogie together into one seamless package. This one takes the text “Uptown Boogie” and infuses it with the designs of NYC buildings inside the fonts to give it a unique flair.
WHITE
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW COLOR
BLACK
RED
MENS & WOMENS - 100% fine jersey cotton, made in USA NEW COLOR
NAVY
GREY HEATHER
101 APPAREL, DJINNS, MITCHY BWOY, T-SHIRT, / SHOE COLLABORATION
101 APPAREL / DJINNS / MITCHY BWOY “LIVE SLOW DIE OLD” T-SHIRT
101 APPAREL / DJINNS / MITCHY BWOY “LIVE SLOW DIE OLD” SHOE
101 APPAREL / DJINNS / MITCHY BWOY Spotted Tweet Fabric / Olive Suede / Grey Canvas Lining
http://mitchybwoy.com / http://www.djinns.eu
RAGLAN CREW FLEECE - 100% COTTON, MADE AND PRINTED IN USA
THE ROOTS OF DUB: BROWN
RECORD COLLECTOR: GREY HEATHER
LIFE IS ART IS LIFE: GREY HEATHER
VIBRATIONS: CHARCOAL HEATHER
EL RITMO DE LOS TROPICOS: CHARCOAL HEATHER
SCIENTIST: BLACK
HOODED FLEECE - 100% COTTON, MADE AND PRINTED IN USA
DJ SPINNA - FUTURE SHOCK: BLACK
FUNKY 45: BROWN
BEAT TAPE: NAVY
LIVE SLOW DIE OLD: OLIVE
STAY FOCUSED: GREY
CUT & PASTE: BLACK
101 apparel hat collection - fitted, SNAPBACK, 5 panels and truckers - LIMITED EDITION
BEAT GENERATION - FITTED HAT - FLEX FIT one size L/XL (7 1/4” - 7 5/8”)
FANIA LOGO - FITTED HAT - FLEX FIT one size L/XL (7 1/4” - 7 5/8”)
101 LOGO - TWO TONE, 6 PANEL FLAT VISOR, SNAPBACK one size - plasitc adjustable strap
101 LOGO - TWO TONE, 6 PANEL FLAT VISOR, SNAPBACK one size - plasitc adjustable strap
WORLDWIDE SOUNDS - 5 PANEL one size - adjustable strap
SOUND SYTEM - 5 PANEL one size - adjustable strap
SAO PAULO - TRUCKER HAT one size - adjustable
DIRTY DRUMS - TRUCKER HAT one size - adjustable
RECORD / LAP TOP BAGS - 14.5”X12X5” CANVAS BAGS WITH SHOULDER STRAP
SEARCHING FOR THE... : GREY
ROOTS: BLACK
MUSIC IS THE MESSAGE: GREY
ALL-PURPOSE NATURAL COTTON TOTE BAG - 14.375”X14” 100% BULL DENIM WOVEN COTTON
CUT & PASTE
FUNKY 45
BRING THE NOISE
STAY FOCUSED
DIRTY OLD SOUL CRATES
RECORD COLLECTOR
DJ SLIPMATS: POLYESTER FELT FIBER
PACKAGED IN PAIRS Our Slipmats use the finest polyester felt fibers that feel as good as they look. Our Slipmats are also manufactured with the most innovative & technological specifications to meet the needs of all DJ’s world wide. 101 APPAREL PATTERN LOGO: SLIPMAT
Music Is The Message 101 Apparel: 441 E. Columbine Ave, Suite J, Santa Ana, CA 92707 e. info@101apparel.com p. (714) 454-8988 f. (714) 685-8658
www.101apparel.com